Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2010
Best in show
Bulthaup’s T.O. showroom
Habitat Valencia
Interior Design Show
Plus: Fab new flooring
BPS_CI_0
1968
1968 S Social
ocial environmental
WHO SHapeS tHe
tH future
movements take hold.
Of green deSign?
You do.
1978
1978 E
Earth
arth Day brings What was once a quiet evolution has
awareness to Earth’s
need for continual care. become a revolutionary force. Your desire
for sustainable design has helped redefine
the meaning of green. Since we began
making nora® rubber flooring over
50 years ago, we’ve evolved with you.
1988 1
1988 1,000
,000 communities Your concern for the environment continues
in America initiate
curbside recycling. to create new standards for designing
in harmony with nature. it is why we
continually explore ways to blend the
best of technology with greener thinking.
1998 E
1998 EPA
PA launches voluntary it starts with you.
programs for energy,
water, indoor air You and your challenges.
quality, waste and You and your world.
smart growth.
You and nora.
2008 U
U.S.
.S. Green
Building Council 800-332-nOra
member organizations
grow to 15,000. www.nora.com/us/green25
BPS_CI_0310RELv7.0.qxd:Canadian Interiors 2/18/10 12:10 PM Page 1
New Gotham
Available in broadloom
March/April
2010
17
41
24
COVER — 36
Luminous Column chandelier
by Gregor Herman.
Photo by Chris Harrison 36
Best in Show
DEPARTMENTS
GOOD, BETTER, BEST — 31
There were no bad choices at the 2009 INSIDE — 8
edition of Habitat Valencia.
By Erin Donnelly WHAT’S UP — 11
Publisher
Martin Spreer
Editor
Michael Totzke
Managing Editor
Erin Donnelly
Associate Editors
Janet Collins, David Lasker,
Rhys Phillips, Leslie C. Smith
Contributing Writers
John Bentley Mays, Karolina Olechnowicz,
David Steiner
Art Direction/Design
Ellie Robinson, Lisa Zambri
Don’t throw your money Advertising Sales
ISSN 0008-3887
G.S.T.#890939689RT0001
Glacier BIG Holdings Company Ltd.
make no compromises www.erthcoverings.com Customer Number: 2014319
Canada Post Sales Product Agreement No. 40069240
We acknowledge the financial support of the Government
of Canada through the Publications Assistance Program
towards our mailing costs.
PAP Registration No. 11092
CI_10-03v1
Process Cya
CLIF™ ©2004 modularArts, Inc.
ZELLE™ ©2009 modularArts, Inc.
VORTEX BLOOM™ ©2006 modularArts, Inc.
modulararts ®
InterlockingRock brand ®
naturally...
durable, safe & healthy!
Good show
Let’s hear it for the Interior Design Show, which, this past January, made a triumphant return to its
original location, the Metro Toronto Convention Centre. The North Building never looked so good, and IDS
– the 12th annual edition – welcomed a record 48,000 showgoers to the opening-night gala and weekend
events. For a glimpse inside the gala (attended by such star designers as Jaime Hayón and Tord Boontje),
see Who’s Who (page 47). And for highlights of the show, see Karolina Olechnowicz’s report, “Aiming high” (page 36).
This year IDS spearheaded the inaugural Toronto International Design Festival, a weeklong celebration of local and international
designers – with venues across the city hosting design events, exhibits, lectures and more. “IDS and TIDF are a way of making
Toronto a must-see design designation,” says Shauna Levy, co-founder of IDS and vice-president of MMPI Canada, creator of the show
and festival. “The events are meant to emulate what we see in cities that are home to a major design fair, such as Milan, Miami and
London.” The ever-popular Come Up to My Room returned to the Gladstone Hotel, while Radiant Dark relocated to Commerce Court.
Other venues included Harbourfront Centre, the Royal Ontario Museum and the Art Gallery of Ontario.
The Design Exchange was home to the week’s key event, an all-day symposium. Conversations in Design: A World Without Oil
brought together 15 preeminent designers and thinkers from around the world for a lively and provocative discussion about sustain-
able design. Dutch-born Boontje was there, in conversation with Enrico Bressen, co-founder of the innovative housewares company
Artecnica. So was Dr. Dayna Baumeister of the Biomimicry Guild, the influential worldwide consultancy for bio-inspired design.
Canadian participants included visionary designer Bruce Mau; Todd Wood, the VP of Industrial Design at Research in Motion, maker
of the BlackBerry; and Mirko Zardini, director of the Canadian Centre for Architecture.
“Mirko did an excellent job setting the stage by explaining how the design community responded to the first energy crisis in the
1970s, and the rest just followed,” says IDS symposium director Rachel Gotlieb. “Architects, designers, captains of industry, museum
professional, academics and students were all there, and it was a great meeting of the minds.” c I
Design a floor
that’s never been seen before.
Just put it inside.
O U R F L A M E , Y O U R PA S S I O N .
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w w w. t h e r m a d o r . c a 1- 8 0 0 -7 3 5 - 4 3 2 8
.
MAR./APR.
Awarded in
Alberta
Every two years, the Interior Above and far left
Designers of Alberta honour Newalta Corporation
their own. The 2009 IDA Design Corporate Headquarters,
designed by Walker
Competition attracted 41 Lawson, offers ease
entries, “the highest participa- of collaboration and
tion to date,” notes Karen L. communication.
Robertson (prinicipal, KLR Left and below
Pengrowth Corporation
Interior Design), who orga- Livingston Place,
nized the competition with designed by the
Michele Gunn (associate, MartensGroup, uses
traditional elements
Sizeland Evans Interior in an experimental way.
Design; and IDA president).
After careful consideration,
five judges (from Calgary,
Edmonton, Toronto and
Vancouver) chose 17 winners: 2
Gold, 6 Silver and 9 Bronze.
The big winner was Martens-
Group Licensed Interior Design
Studio, with one Gold, one
Silver and three Bronze. Walker
Lawson Interior Design also
did well, netting one Gold and
one Silver. The other multiple
winner was Shearer Design, responded by using traditional
which won four Bronze. elements (such as columns,
The two Gold projects – the cornices, wall panelling and
MartensGroup’s Pengrowth ceiling coffering) in a new way,
Corporation Livingston Place experimenting with proportion
and Walker Lawson’s Newalta and scale. Says MartensGroup
Corporation Corporate Head- associate Douglas Niwa, “In a
quarters, both in Calgary – design world that can seem a ease of collaboration and though, is that we have made a
were in the category Office little infatuated with the communication, flexibility and major impact on our client’s
Over $80 Per Square Foot futuristic, design can also personal comfort should be operational success. To the
Construction. achieve a surprisingly progres- available to all without Newalta people we tip our hat
According to the project sive and innovative aesthetic by sacrificing the efficient use of and thank them for the
summary for the Pengrowth looking to the past for guid- space.” Walker Lawson’s design opportunity to be part of
office, “The company’s presi- ance. Historical reference when provides an international something much bigger than
dent, unapologetic in his combined with a contemporary aesthetic that is contemporary ourselves.”
request for a traditional design sensibility can produce and timeless. Says Walker
aesthetic for his new premises an exceptionally sophisticated Lawson principal Jane Law-
consisting of 11 floors in a hybrid style.” son, “It is a true honour for our
newly constructed glass office According to the project firm to have won an IDA Gold
tower, requested that our summary for the Newalta award for Newalta Corpora-
interior design solution exude office, “Five employee floors tion, and to have our work
the sense of permanence and were to be designed with the recognized by our industry
solidity.” The MartensGroup premise that natural daylight, peers. More importantly,
9 3:32:35 PM
Klaus and
company
included in the Financial recently, 85 per cent of its community colleges and
Post’s annual list of canada’s customer base was in corpo- national art institutions, and
50 Best Managed companies is rate america. “Fortunately we provides numerous scholar-
Nienkämper, the Toronto-based had recognized our vulnerabil- ships and internships.
designer and manufacturer of ity to U.S. financial cycles and Nienkämper is focused on
sophisticated high-end began developing our markets creating a workplace and
furniture for corporate offices overseas,” says Nienkämper. public environments where
and public spaces. This is just “We’ve enjoyed particular people can realize their full
the latest in a long list of success in the Middle East, potential. The company chair. he was a major donor to
honours for the internationally which has helped to offset our occupies a sprawling the rOM revitalization project
renowned company and its dependence on our U.S. 120,000-square-foot facility in and the Ontario college of art
founder, Klaus Nienkämper. customers by over 30 per cent.” north Toronto that houses and Design, and has provided
“This country has given me so With many long-service state-of-the-art furniture- funding to the art Gallery of
much – nothing could make me employees, the company – manufacturing equipment, Ontario for special events.
prouder than to be named which is at the forefront of the much of it customized to meet
among its 50 best-managed sustainability movement in Nienkämper’s demanding
companies,” he says. “it is commercial furnishings – design standards.
particularly welcome to have boasts a remarkably low The company’s owner has
this acknowledgement of our turnover rate. investing in always been an impressive
success coming out of the training, Nienkämper offers corporate citizen. Klaus
worst downturn in our both apprenticeships and Nienkämper was a founding
Clockwise from above
company’s 40-year history,” co-op placements to raise the member of the Toronto Design Kloud Serpentine by
it has been a challenging standards of furniture design Exchange and more recently Karim Rashid; Blox
time for Nienkämper, consider- and production in canada. it worked with architect Daniel Benches; the Granger
Collection; Klaus
ing the crisis in U.S. commer- has also formed partnerships libeskind to create the royal Nienkämper with the
cial development; until with many local school boards, Ontario Museum’s Spirit house Spirit House Chair.
Brading Fabrication
www.bradingfabrication.com
416-488-6600
Return to
Chelsea
Farrow & Ball, the British
manufacturer of traditional
wallpapers and paint, has
introduced The Chelsea Papers,
a floral collection inspired by
original 19th-century pure silk
woven jacquards. It comprises
three designs: Wisteria, a
trailing pattern featuring the
blossoming flower; Peony, a bold
design that takes its inspiration
from the ornamental flower; and
Petal Stripe, which is meant to
work in harmony with the pair
of florals. Each design comes in
20 colourways, including
neutrals, pastels and metallics.
A selection of unusual
combinations has been included,
where black is paired with
either gold or muted grey
neutrals for a modern look.
All Farrow & Ball papers are
made to order at the company’s
factory in Dorset, England, and
crafted using a traditional block
print technique.
diffuse tile & disperse tile
as it is
written
a new exhibition at the
canadian centre for architec-
ture in Montreal highlights
pivotal moments in the
ongoing relationship between
writing and architecture over
the past 50 years. called Take
Note, it is
the result of
a research
seminar led
by Sylvia
lavin in the pline whose momen-
department tum remains
of architec- unabated to this day.
ture and Take Note offers an
Urban album of snapshots
Design at the of key episodes in
University of that transforma-
california at tion.”
design is unbound
© 2010 Shaw, A Berkshire Hathaway Company
www.shawcontractgroup.com
To learn more call 1 800 267 2149 ext 2128 or visit us online at www.interfaceflor.ca. Mission Zero and the Mission Zero mark are trademarks of Interface, Inc.
The Goods
1–Psychedelia
Collection Digitalia, designed exclusively
for Abet Laminati by Karim Rashid,
features 27 digital print patterns – making
a strong impression with shapes, signs,
lights and colours. The computer-created
complex 2-D graphic designs, made
possible through the use of new technolo-
gies and software, give the laminate sheet
flooring the perception of 3-D. Digitalia
vividly illustrates the Canadian’s design
philosophy: to arouse feelings and
emotions.
abetlaminati.com
1
PHOTO
FINISH
Floored
The latest trends in flooring and
floorcoverings.
—By Michael Totzke
To learn more call 1 800 267 2149 ext 2128 or visit us online at www.interfaceflor.ca. Mission Zero and the Mission Zero mark are trademarks of Interface, Inc.
WOOD
WORKS
1–African Adventure
U.S.-based DuChateau Floors produces
wide-planked hardwood floors that are
distressed, hard-wax-oiled, smoked and
brushed to achieve a true vintage look.
Part of the company’s Terra collection,
Zimbabwe floors (shown) capture the
natural essence of Africa. Since they’re
made with sustainably harvested wood,
all DuChateau products qualify for LEED
credits. duchateaufloors.com 4
2–Cheers!
Armstrong’s Barrel Creek collection was 3–Locked In Place 4–You Must Remember This
inspired by the romance of wine country Quebec-based Model Hardwood’s new Hardwood floor brand Mirage, in Quebec,
and the ingenuity of designers who engineered-wood collection, Modelloc, has added Handcrafted Oak to its product
repurpose wine barrels. Armstrong has offers easy installation, requiring neither line. With the weathered look of tradition-
reinterpreted the look in 2 1/4-inch strips nails nor glue. Its plywood structure is al floors, Oak’s wide boards are available
of premium rift-and-quartered oak. Every made of 9-mm-thick Baltic birch, covered in Carousel, a creamy white (shown);
detail has been considered, from vintners’ with 3 mm of veneer. Manufactured in two Château, a stately grey; and Teddy Bear, a
marks burned into the flooring surface to widths (3 7/16 and 5 3/16 inches), the soft brown. With all it products, Mirage
authentic cooperage stamps. A deep colour flooring is available in birch, red oak, guarantees absolute consistency in
wash enhances the grain and provides an maple, cherry, walnut, jatoba and tiger species, finish, colouring, width and
aged appearance. armstrong.com wood. pgmodel.com thickness. miragefloors.com
TEST
PATTERNS
3–Skin Deep
Shaw Hospitality Group’s Henna collec-
1–Creatively Speaking detailed pieces reminiscent of traditional tion was influenced by Mehndi, the art of
Creative Matters is a Toronto-based handmade lace. milliken.com henna-painting designs typically applied
boutique company best known for its during Southeast Asian social occasions.
handmade custom carpets that grace 2–Go With The Flow It includes eight tufted and 20 print and
high-profile spaces around the globe. In An addition to Tandus’s Manufactured computer yarn placement (CYP) patterns.
collaboration with Georgia-based Mil- Landscapes collection – inspired by the Shown here in earthen hues, the tufted
liken, Creative Matters has come up with photography of Canada’s own Edward and CYP versions of Henna can be
Willow and Lace – a collection of intricate Burtynsky – Suzanne Tick’s Landscape customized with more than 230 colours,
printed broadloom carpet, which layers Patterns allows designers to build pattern while the print version is available in
modern industrial and urban elements inlays within the floor plane. Three more than 720 colours.
(such as distressed steel) with fine designs – Squiggle Ray (shown), Blade shawcontactgroup.com
TOUGH LOVE
1–Colour Guard
Contract Plus, the latest collection from
Johnsonite, is ideal for use in hospitals,
schools, shops and offices. Featuring a
3
semi-directional design and homogenous
construction, Contract Plus is available in
13 colours, with guaranteed availability
across the company’s product lines. All
colours are available in both sheet and selection of sheet and tile patterns and 4–Second Nature
tile. johnsonite.com colourways, and can be waterjet cut. Nora system’s newest high-performance
forboflooringNA.com rubber floor covering, norament 925 serra,
2–Traffic Pattern was inspired by the dramatic textures and
Offering the best features of textile 3–Nice And Quiet colours of nature’s landscape. Each of the
flooring – comfort underfoot and sound Saga2, the newest vinyl tile from Gerflor, 25 versions – in tones of blue, brown, grey
insulation – Forbo’s Flotex features a comes with an acoustic backing made of and red – is made up of a solid back-
densely flocked surface of nylon 6.6 fibres pure vinyl and cork, reducing impact ground with a fine scatter design of
firmly anchored into a reinforced base noise significantly; it also has a 100 per complementary colour chips. Like all nora
layer of solid vinyl. Designed for heavy cent pure vinyl wear layer of 0.7 mm flooring, norament 925 serra does not
foot and wheel traffic, it is hardwearing thickness to ensure excellent resistance to contain PVC. nora.com
and stain-resistant; completely water- heavy foot traffic. The tile designs – wood,
proof; and features Bioguard antimicro- mineral, textile and natural – are available
bial treatment built into its fibre and in grey, beige and blue tones.
backing. Forbo is available in a broad gerflorusa.com
Deco Collection
www.havaseat.com | 1.800.881.3928
The Goods
cr
1 2
photo: WB Products
SUSTAINABLE
STYLE
R
4
•
3
•
1–Over The Bamboo Tree are made entirely of natural pre-consumer 4–Living Colour
To what was once an unattractive and leather scraps (from tanneries, furniture Viva Colores is the apt name for Interface- •
purely functional accessory, Anji Moun- makers and shoe manufacturers) and such FLOR’s new collection – its solid loop style
tain Bamboo Rug Co. has added durabil- rapidly renewable resources as tree bark is available in 64 colours, ranging from
ity, style and eco-friendly qualities – with
its Bamboo Office Chairmat. Featuring a
and natural latex. The tiles come in 12
sizes, eight standard colours and several
neutrals to brights. It’s part of the
company’s Convert design platform for
•
non-slip felt backing, allowing for use on textures. ecodomo.com modular carpet that is designed and
either hard floors or low-to-medium-pile manufactured with a full spectrum of
carpet, each mat is made of 100 per cent 3–Sense And Sensibility post-consumer content yarn. Viva Colores •
Anji Mountain Bamboo, the hardest, Bolyu Contract’s Flair, a versatile, sophis- features a minimum of 34 per cent post-
strongest bamboo on the planet. The ticated and environmentally responsible consumer recycled content and a minimum
Chairmat is available in traditional (with commercial carpet style, is manufactured total recycled content of 67 per cent.
lip) or rectangular (without lip), in both with MBDC Cradle to Cradle Certified interfaceflor.com
natural and dark cherry (shown). Zeftron nylon. It is available in broadloom
anjimountainbamboorugco.com and tile (both contributing toward LEED 1-
points), allowing users to customize looks w
w
2–A Natural and ensure ease of installation. Flair
in
Based in Maryland, EcoDomo is a leader comes in 12 colourways that combine
in the production of sustainable recycled earth tones with abstract bursts of
leather tiles for floors and walls. Its tiles coordinating shades. bolyu.com
simply better.
photo: WB Products
• no initial waxing
affordability
MCT is occupancy ready
1-866-661-2351
www.forboflooringNA.com
www.floorcostcomparison.com
info.na@forbo.com
Room to
spare
A careful
tweaking of
Bulthaup‘s
Toronto
showroom puts
the focus firmly
on the kitchen
manufacturer’s
incomparable
offerings.
Remaining unchanged are the solid oak floor and nearly 13-foot-high
ceiling. The cladding of the rear wall in steel-framed translucent glass
has enhanced the lightness and brightness of the shop. Bulthaup’s b3
series – here fronted in grey aluminum – is the company’s flagship line.
Good,
better, best
There were no bad choices
at the 2009 edition of
Habitat Valencia.
—By Erin Donnelly
1-Hold this
Capdell showed off the new 3
Culmen table, for hospitality
installations. Suitable for
indoor or outdoor use, the legs
feature adjustable cleats to
create great stability on
whatever surface the table is has a little more spring to it
placed. Available in square, than one expects, gives the
round and semi-circle configu- user a light, weightless feel.
rations, the defining feature of danielgarciasanchez.com
each is the two integrated
“claws” that offer a visible 3-Two is better than one
place to store belongings, such Moma is a new indoor/outdoor
as purses and coats. series from Vondom that
capdell.com combines the functions of a
table and a flowerpot. The line
2-Springing up is made up of four pieces: High
The Air is a simple two-seater (stool height), Medium (as tall
couch designed by Daniel as an average chair’s seat) and
Garcia Sanchez. Composed of Low, which is complemented
durable black elastic and steel, by the Puf seating element, at
the Air looks pretty heavy duty. the same level. A self watering
Clearly suited to indoor or system can be incorporated.
outdoor use, the comfy piece vondom.com
Aiming high
With the theme of The Ultimate,
the Interior Design Show 2010
set its sights skyward.
—By Karolina Olechnowicz
T ry yo u r l u c k
Details and entry forms available now at canadianinteriors.com. Entries due 5 pm, May 13th, 2010.
Sparkle and shine
Lux Design gives a pair of
university dental offices the old
razzle-dazzle.
—By David Steiner
Photography by Amanda Scott and Jason Cremasco/See Photography March/April 2010 CANADIAN INTERIORS 41
42 CANADIAN INTERIORS March/April 2010
Overleaf In Dr. Garber’s If you’re a university student and your in an atmosphere of “sparkle, shine and
McMaster University teeth hurt, or need a polish, you’ll want a glamour,” in the words of his interior
dental clinic, a large,
dentist nearby. Students are busy, their designer, Isabelle Glinka. Lux Design,
ornately framed
mirror opens up the mobility is frequently restricted and Glinka’s boutique design firm, was hired
space, while sheer schools often help pay dental costs. With to turn the bones of each space – already
white curtains allow this captive audience in mind, Dr. Dean fitted with the necessary walls, chairs and
light to filter softly
through. The marble- Garber opened two dental clinics: one at plumbing – into a kind of after-hours
topped desk is fronted in McMaster University in Hamilton, Ont., dentist lounge. Garber anticipated that
mirror and black metal. and the other at the University of Water- students would be taken by “bright, white
Opposite A pair of
custom chandeliers loo (also in Ontario). Both are located in and simple,” with sassy accessories and a
at McMaster add their respective university student centres sophisticated vibe. In both clinics, a small
a touch of glamour. and neither are what you’d expect. area is made spacious by the exposed
Above At the University
A typical dental office is a strange kind concrete slab above. Ducts and overhead
of Waterloo location,
ducts and overhead of space, neither cozy – given its intimate services are left exposed and painted
services are left exposed purpose – nor stylish, which might be either white (Waterloo) or black (McMas-
and painted white. expected, considering the high cost of ter – where the slab is 20 feet above,
service. Up front is a reception area likely making the clinic feel far larger than its
displaying outdated magazines, with 485 square feet).
workaday drilling rooms somewhere at The clinics share a distinct visual
the back. The decor is often prosaic: beige identity despite their different size and
paint, a plastic laminate reception desk, shape: blizzard white walls, a custom
an ominous wall of charts and records reception desk with a mirrored front and
and inexpensive drop-in-panel ceiling tiles a few Philippe Starck furnishings. Both
everywhere above. entries are marked by a large mirror in an
Garber created Campus Dentist so ornate frame and sheer white curtains,
students could get their teeth attended to hung against the white walls, making
Piane
447 Pr
P: 514
44 CANADIAN INTERIORS March/April 2010
Pianeta Legno Floors Canada, 2010 Quebec Trade Show Schedule:
1 2
3 4
5
Winter cheer
—By David Lasker
SEVEN SINS
Urban Mode Leeza, the Montreal-based hard-surfac-
John Christakos, co-founder and CEO ing specialist, chased away winter blahs
of hip furniture maker Blu Dot (based by throwing a Seven Sins–themed party
in Minneapolis), and Urban Mode at the Spoke Club in Toronto.
owner Myrlene Sundberg celebrated
1—Robert King, partner at Norma King Design; Prolific
the launch of Blu Dot’s new home Marketing’s Linda Zuber; and interior designer Richard
at the venerable Toronto design Eppstadt.
boutique. 2—Guests would down shots of Sambuca, look at the
number at the bottom of the shot glass, and body-paint
1—Joan Redfern, CEO, Redfern Promotions the same-numbered spots on models Anna and Shannon.
(promoting home decor products), and interior 3—Leeza’s Mark Hanna, president; Terry Lynn Young,
designer Rafaell Cabrera. Ryan Tisdall and Kelly Bates, sales; Mark Murphy, sales
2—Mike Kingsborough, creative lead at interactive manager; and Kathy Ware, marketing manager.
design studio Kolody; Matthew Rutherford, regional 4—Shawn Newman of One Shot Events; Leeza’s Tom
sales manager, Design Deli; interior decorator Sasha Nemeth; and Andrew Pike and Justin Kersten of Andrew
Wright; and Ben Leoni, art director, Design Pilot. Pike Interiors.
3—Urban Mode owner Myrlene Sundberg and guest 5—Gail Pearson Calluori and Arlene Williams, account
of honour John Christakos, co-founder and CEO, managers at Prolific Marketing, flank interior designer
Blu Dot. Trevor Kruse of Hudson Kruse.
2 3
2 3
5
PRODUCED BY
JOB # / CON-0000
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19/10 9:31 AM
Last Word
Baby, it’s
cold inside
Canada’s first retail
walk-in freezer.
—By Michael Totzke
How cool is this: Ruscio Studio, the art, 7.8-by-7.8-foot freezer. Once inside,
Montreal-based design studio, has made the customer sees an adjustable tempera-
history by creating Canada’s premier ture gauge, which he or she can set to
retail walk-in freezer. Working closely whatever sub-zero temperature he or she
with the marketing team at Mark’s Work needs to withstand. A pair of fans blow
Warehouse in Edmonton, Ruscio devel- icy cold air to simulate conditions up to
oped the T-Max Freezer for the apparel -40 degrees Celcius, while an ice-block
store’s location in the city’s South Edmon- step allows the customer to test a pair of
ton Common retail centre (the first of serious winter boots. An interior camera
Mark’s new Clothes That Work concept allows the customer to view his or her
stores). It allows users to simulate own frosty image via a live feed to an LCD
extreme cold temperatures in order to test screen positioned in front of him or her.
winter garments for sale in the store. Simple buttons and dials make the
“Our product developers and buyers experience an uncomplicated one, while
have designed some innovative technolo- clever design elements (a frosted-glass
gies into our outerwear,” says Mark’s acrylic wall and self-frosting mirror) add
president Tom Ranieri. “We wanted a way a touch of engaging realism. A vertical
for the customer to test how these innova- grab bar, located adjacent to the ice block,
tions work, in-store, hopefully helping assures the retailer that the customer’s
them to make an informed purchase safety is top priority.
decision.” (To that end, they also installed a “The response has been overwhelm-
footwear test ramp, covered with different ingly positive,” says Ranieri. “The freezer
kinds of flooring and roofing materials.) is being used as expected by all types
Says Ruscio Studio president Robert of customers. We will be retrofitting a
Ruscio. “We strive in our designs to provide number of existing stores across
a way for the customer to have a really Canada with this new concept and other
authentic experience in a tactile environ- innovation-testing features. Adds Ruscio,
ment. Since Mark‘s slogan is Clothes That “If retail design is about creating a
Work, this was the perfect opportunity for shopping experience, this one is certainly
customers to test how well the clothes engaging and memorable, as customers
work in extreme temperatures.” have a story to tell that goes along with
Straight-forward instructions are their purchased items.” c I
posted on the outside of the state-of-the-
CI_TMGPicP
THE PERFECT PACKAGE
A flooring brand for every space.
WWW.THEMOHAWKGROUP.COM • 800.554.6637
© 2009 All Rights Reserved. Global Design Center 09.0304 Shown in Biscotti (BTW) and Mocha (MCW) with Silver Glimmer base (SGR).
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