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Fall 2016 Daniel Stober

Phone: 801-910-6195 (text messages are preferred)

Semester Calendar

W Date A Block B Block Quiz

k topic
1 Aug Introduction to the class Intro and Chapter 1: The
24 Housekeeping Syllabus, Business Analytics Model
expectations [11 pages + pp 1-15]
Instructor / Student introductions
Group formation

2 Aug Chapter 2:
31 Business Analytics at the Strategic Charts and Data Chap 1
Level Visualization
Choosing an Information Strategy
(Strategy Creation)
[pp 17-41]
3 Sept 7 Chapter 3:
Development and Deployment of Group Project Introduction Chap 2
Information at the Functional Level
Using Information and Knowledge
[Chapter is pp 43-92 : Cover pp.43-

Assignment due: Data Visualization critique

4 Sept Complete Chapter 3 [pp72-93]
14 Chapter 4: Tableau (Introduction) Chap 3
Business Analytics at the Analytical
Level [pp. 93-135]

5 Sept Chapter 5: Tableau (Continued)

21 Business Analytics at the Data Chap 4
[pp 137 -168]
Assignment due: Tableau Introductory work
6 Sept Instructor Away - Team Projects night
7 Oct 5 Chapter 6: Starting in R Chap 5
The Companys Collection of
Source Data
Data Creation
[pp 169-181]

Assignment due: Tableau extended work

8 Oct 12 Chapter 7: Structuring of a R (continues) Chap 6
* Business Intelligence Competency
[pp 183-200]

Assignment due: Introductory R

9 Oct 19 Chapter 8: Assessment and Group Project Chap 7
Prioritization of BA Projects Presentations
Chapter 9: Business Analytics in
the Future
[pp 201-222]
[pp 223-229]

Projects Due: Group Project Presentations

10 Oct 26 Final Exam

* Note: The University Fall Break is October 10-14, but this class will meet on
October 12.

The textbook used in this course is
"Business Analytics for Managers: Taking Business Intelligence Beyond Reporting"
Authors: Laursen, Gert H.N., and Thorlund, Jesper.
Wiley & Sons, 2010
ISBN 978-0-470-89061-5
The book is available in the University bookstore and on Amazon for reasonable

Textbook Readings
Students are expected to have completed the assigned textbook reading each week
before the class period. Completing the reading in advance will enable the student
to provide relevant insight to the in-class discussion and it will permit the student to
gain maximum benefit from the discussion. As class participation is a component of
the final grade, the ability to engage in meaningful, topical, timely discussion is of
obvious importance.
There will be seven quizzes throughout the course. You may throw out one. The
purpose of the quizzes is to encourage you to keep on track with the text reading. In
general, the quiz covers the material which was assigned reading in the week prior
to the quiz.
The quiz is not an attendance tool: you may complete the quiz at any time up until
midnight of the day it was due. The first ten minutes of each class session will be
devoted to allowing you to complete the quiz during class hours.

There will be four assignments to be completed during the course of the semester.
Each of these assignments builds on the technical topics during Block B of the
evenings instruction. Topics for the assignments will be as follows:
o Data Visualization
o Tableau Two assignments
o R

Each of the assignments will have 25 points in value assigned to it. Collectively,
these assignments will comprise 25% of the final grade.

Group Project
The group project will be due on the ninth week of the class, October 19, one week
before the Final. The group will be expected to present its findings to the class. The
project will take the form of a case study using data. Complete instructions will be
provided in Week Three.
Note: One component of your score on the group project will be the evaluations of
your contributions others in your group.


Points Each Qty Total

Final Examination 100 1 100
Group Project 100 1 100
Quizzes (Seven, minus one) 10 6 60
Assignments 25 4 100
In-Class Participation 40 40
Typical class schedule:
18:00 18:15 Quiz
18:15 20:00 Lecture
20:00 20:15 Mid-evening Break
20:15 20:30 Group Project Planning Time
20:30 22:00 Technology Assignments

The syllabus divides the evening into Block A and Black B. Block A
consists of those activities which occur before the mid-evening break, and
Block B those activities which occur afterward

The instructor will take attendance in every class period. Attendance does not count
toward the class grade, but there are occasions when the university needs to know
whether a student has been in attendance; calling the roll and maintaining records
is the only reliable way to meet this need. The instructor recognizes that students
have jobs and other demands on their time and expects that each student is the
best monitor of his or her own time.
The university expects regular attendance at all class meetings. Instructors
must communicate any particular attendance requirements of the course to
students in writing before the first class meeting. Students are responsible for
acquainting themselves with and satisfying the entire range of academic
objectives and requirements as defined by the instructor.
Policy 6-100 (O)

Class Participation
Lectures and class times are designed with significant time for contributions
regarding experiences and feedback from the class. A portion of your grade will be
based on your active participation in the class. While attendance does not count
toward the grade, obviously, its difficult to participate in class discussions when not
Please be respectful of the opinions of others. Healthy debate is encouraged; ad
hominem attacks will not be tolerated.

Grading Policy
Definitions of grades from the University Catalog
Grades Points Explanation

A (4.0 points) Excellent performance, superior achievement

A- (3.7 points)

B+ (3.3 points) Good performance, substantial achievement

B (3.0 points)
B- (2.7 points)

C+ (2.3 points) Standard performance and achievement

C (2.0 points)
C- (1.7 points)

D+ (1.3 points) Substandard performance, marginal achievement

D (1.0 points)
D- (0.7 points)

E (0.0 points) Unsatisfactory performance and achievement

Definition of standard (as adjective): used or accepted as normal or average.

Statement of Professional and Ethical Conduct
Because of the importance of professional and ethical behavior in business, and its
emphasis in our program, professional or academic misconduct is not tolerated in
the David Eccles School of Business. Students are expected to adhere to the
standards of behavior outlined in the University of Utah Code of Student Rights and
Responsibilities (Policy 6-400). Students engaging in behavioral misconduct could
be subject to suspension or dismissal from the University. Students involved in any
form of academic misconduct, including but not limited to cheating on tests,
plagiarism and collusion may, at the instructor's discretion, receive a failing grade in
the course, examination, or academic assignment. In addition to or instead of this
sanction, the instructor may refer the case to the Student Behavior Committee for
hearing. If the instructor chooses not to do so, the Associate Dean for Academic
Affairs, after appropriate investigation, may do so along with a recommendation to
dismiss the student from the Business School. If, after hearing the evidence, the
Committee determines that the student in question is guilty of the misconduct
charged, the Committee may impose sanctions in addition to those taken by the
professor. If the academic dishonesty is not proven, the instructor must rescind any
sanctions imposed and will be required to evaluate the student's performance with
the assumption that there has been no misconduct. The School will treat the
student likewise. If a student suspects another student of academic misconduct,
he/she should refer the incident to the instructor, the appropriate department, the
Associate Dean for Academic Affairs, or the Student Behavior Committee,
administered by the Associate Dean of Students, 270 Union.