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A selection of

Inside Higher Ed essays


September 2014

Sup p ort for t h i s p roj ec t p rovi ded bY


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ETS on Assessing Critical-Thinking Skills


Over the past few decades, most institutions of higher education have been charged with developing
critical-thinking skills in students. Institutions, employers and other stakeholders have recognized the
need for students to demonstrate their ability to reason in unstructured scenarios with an unlimited
number of plausible solutions, regardless of the type of institution they attend or their major. The
challenge for institutions has been to define, obtain and provide evidence of students critical-thinking
skills upon graduation.

For years, ETS has been at the forefront of researching how to best measure critical thinking in higher
education. Our work in this area has led to the creation of assessments that measure critical-thinking
skills, such as the ETS Proficiency Profile, which measures critical thinking as an outcome of general
education. Given to thousands of students each year at various types of institutions, the ETS Proficiency
Profile provides important evidence of critical-thinking skills, as well as data that can help undergraduate institutions provide evidence
of student learning for accreditation, gauge the effectiveness of their programs in developing critical-thinking skills and support
curriculum improvement efforts.

Whether students future plans include entering the workforce, continuing their education or a combination of both, their need for
critical-thinking skills cannot be overstated. In a recent survey conducted by the Association of American Colleges & Universities
(AAC&U), nearly all employers (93 percent) agreed with the statement that a demonstrated capacity to think critically, communicate
clearly, and solve complex problems is more important than [a candidates] undergraduate major.1 And evidence of critical-thinking
skills is important to graduate programs as well. For more than 60 years, institutions have relied on GRE General Test scores as a trusted
measure of an applicants readiness for graduate-level work. Among other skills, the GRE test measures test takers critical-thinking skills
and their ability to articulate complex ideas clearly and effectively.

Accurate measurement of students critical thinking depends not only on having a high-quality assessment, such as the ETS Proficiency
Profile, but also on students motivation to perform at their best. ETS is a leader in strategies to enhance student motivation in
assessment and offers certificates of achievement and digital badges based on students assessment performance. These credentials
of accomplishment are evidence of students demonstrated mastery of the skills needed to succeed in their careers the skills that
business leaders expect. The potential value of these credentials is that they can set these students apart from others in the competitive
job market, a possible motivator for students to perform at their best on the assessment.

In collaboration with Inside Higher Ed, were pleased to bring you information that will help you to effectively develop and measure the
critical-thinking skills that are essential for your students future success.

David G. Payne
Vice President and Chief Operating Officer
Global Education Division
ETS

For more information on the ETS higher education products and services, visit ets.org/highered.
1
It Takes More Than A Major: Employer Priorities for College Learning and Student Success. Hart Research Associates, April 10, 2013.

Copyright 2014 by Educational Testing Service. All rights reserved. ETS, the ETS logo, LISTENING. LEARNING. LEADING. and GRE are registered trademarks of Educational Testing Service (ETS). 27275
The Quest for Critical Thinking

I n t ro d u c tio n
Few phrases are bandied about as much in higher education circles these days as critical thinking is. Professors
say they teach it; politicians and people hiring graduates say they want to see it. But it is difficult to define with precision.
Perhaps as a result, colleges mean different things when they use the phrase and when they evaluate their courses and
programs to consider whether they are teaching critical thinking.
In the essays that follow, professors, presidents and everyone in between consider topics related to critical thinking.
These pieces touch on what should be in the curriculum, how students (and their families and future employers) should
think about education, and how to balance educational ideals with practical concerns, such as finding jobs.
Inside Higher Ed will continue to publish essays and write articles about these issues. We welcome your suggestions and
reactions to this booklet.

--The Editors
editor@insidehighered.com

Inside Higher Ed 3
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Todays increasingly complex mix of learning environments means institutions
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of students who may or may not be on a traditional campus.

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Copyright 2014 by Educational Testing Service. All rights reserved. ETS, the ETS logo and LISTENING. LEARNING. LEADING. are registered trademarks of Educational
Testing Service (ETS). ISKILLS is a trademark of ETS. 27288

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The Quest for Critical Thinking

and open-ended and this was


reflected in his design for the campus

A World Without Liberal Learning in Charlottesville. He believed that the


habits of mind and methods of inquiry
By Michael Roth characteristic of the modern sciences
Michael Roth considers what higher education would become lent themselves to lifelong learning
if it consisted only of vocational training. that would serve one well whether one
went on to manage a farm or pursue

W
hat would the United who advocate for a broad, contextual a professional career. It is here we
States look like if we really education is as old as America itself. see the dynamic and open-ended
gave up on liberal education and opted The health of a republic, Thomas nature of Jeffersons understanding of
only for specialized or vocational Jefferson argued, depends on the educational usefulness.
schools? Would that really be such a education of its citizens. Against those His approach to knowledge and
bad thing? arguing for more technical training, experimentation kept open the
The interviewer was trying to be he founded the University of Virginia, possibility that any form of inquiry
provocative, since Ive just written a emphasizing the freedom that students might prove useful. The sciences and
book entitled Beyond The University: and faculty would exercise there. mathematics made up about half of
Why Liberal Education Matters. What Unlike Harvard University and its many the curriculum at Virginia, but Jefferson
exactly would be the problem, he went imitators, devoted to predetermined was convinced that the broad study of
on, if we suddenly had a job market itineraries through traditional fields, all fields that promoted inquiry, such
filled with people who were really he said, Virginia would not prescribe a as history, zoology, anatomy and even
good at finance, or engineering, or real course of study to direct graduates to ideology would help prepare young
estate development? the particular vocations to which they minds.
Apart from being relieved that he are destined. The utility was generally not
hadnt included expertise in derivatives At Mr. Jeffersons university, every something that could be determined
training in his list of specializations, I did branch of science, useful at this day, in advance, but would be realized
find his thought experiment interesting. may be taught in its highest degree. through what individuals made of their
Would there be real advantages to But who would determine which learning once outside the confines of
getting students to hunker down early pursuits of knowledge would prove the campus. The free inquiry cultivated
into more specific tracks of learning? useful? at the university would help build a
In that way they would be job ready Jefferson, a man of the citizenry of independent thinkers who
sooner, contributing more quickly to the Enlightenment, had faith that the took responsibility for their actions in
enterprises of which they are a part, diverse forms of learning would the contexts of their communities and
and acquiring financial independence improve public and private life. Of the new Republic.
at the same time. Would that really be course, his personal prejudices limited Jefferson would have well-
such a bad thing? his interest in the improvement of life understood what many business
The debate between those who want for so many. However, his conception leaders, educators and researchers
students to specialize quickly and those of useful knowledge was capacious recognize today: that given the intense

In America, liberal education has long been animated by the tension


between broad, open-e nded learning and the desire to be useful in a
changing world.

Inside Higher Ed 5
The Quest for Critical Thinking

Source: College of DuPage


interconnection of problems and Brown recognizes that more robust So, what would America look like if
opportunities in a globalized culture and useful outcomes will come from we abandoned this grand tradition of
and economy, we require thinkers who learning that is capacious and open- liberal education? Without an education
are comfortable with ambiguity and can ended -- from liberal education. that cultivates an ability to learn from
manage complexity. Joshua Boger, At the Drucker Forum in 2013, Helga the past while stimulating a resistance
founder of Vertex Pharmaceuticals Nowotny, president of the European to authority, without an education
(and chair of the board at Wesleyan Research Council, described what that empowers students for lifelong
University), has pointed out how much she called the embarrassment of learning and inquiry, we would become
creative and constructive work gets complexity efforts based in data a cultural and economic backwater,
done before clarity arrives, and that analysis to dissolve ambiguity that lead competing with various regions for the
people who seek clarity too quickly to more conformity and less creativity. privilege of operationalizing somebody
might actually wind up missing a She called for an ethos among elses new ideas.
good deal that really matters. Boger business and government leaders In an effort at manic monetization
preaches a high tolerance for ambiguity that would instead be based on the without critical thinking, we would
because the contemporary world is so acknowledgement that complexity become adept at producing conformity
messy, so complex. requires integrative thinking, the rather than innovation.
Tim Brown, CEO of IDEO, one of ability to see the world, a problem or a The free inquiry and experimentation
the most innovative design firms in challenge from different perspectives. of a pragmatic liberal education open
the world, has lamented that many Thats a call for integrative thinking to ambiguity and complexity help us to
designers are stuck with an approach based in liberal learning. think for ourselves, take responsibility
that seems to be incapable of facing In America, liberal education has for our beliefs and actions, seize
the complexity of the challenges being long been animated by the tension opportunities and solve problems.
posed today. He calls for a flexible between broad, open-ended learning Liberal education matters far beyond
framework that leaves behind static and the desire to be useful in a the university because it increases our
blueprint preparation for open-ended, changing world. Calls for dissolving capacity to shape a complex world.
emergent, evolutionary approaches this tension in favor of narrow utilitarian Michael Roth is president of
to the design of complex systems training would likely produce just the Wesleyan University. His new book is
can result in more robust and useful opposite: specialists unprepared for Beyond the University: Why Liberal
outcomes. change who will be skilled in areas that Education Matters (Yale University
Like many CEOs across the country, may quickly become obsolete. Press).

Inside Higher Ed 6
The Quest for Critical Thinking

discuss difficult subjects like racism


and sexism. Someone else confesses

Its the Facultys Job, Too that she used to be bad at peer
review, but now knows how to give --
By Patricia Okker
and receive -- constructive criticism.
The career center cant do it all -- professors in liberal arts fields must also
Someone else talks about developing
take responsibility for their students job prospects, Patricia Okker argues.
an aesthetic sense, of appreciating a

B
etween a presidential proposal a three-credit course on career line of poetry for its sheer beauty.
rating colleges based in part on exploration. Based on the premise The different directions this
what graduates earn, studies linking that students can apply the writing and conversation can take have been
specific majors to earning potential, research skills theyve developed in the instructive. The English majors almost
and seemingly endless reports liberal arts to launch their job searches, always say something about how they
analyzing the return on investment this course defends the choice of a have learned to disagree with others,
of higher education, never have the liberal arts major, while at the same without insisting that one persons
economic implications of a college time confronting the challenging job interpretation is right, another wrong,
education been more important. market these students face. and they appreciate their ability to do
Faculty members in the liberal It is an approach that has required so without resorting to the shouting
arts are, not surprisingly, resistant to me to become much more involved matches they see on cable television.
the notion that an education can be in my students job searches. It is not But students in other disciplines,
reduced to a starting salary. Education, enough, I now realize, to refer students Ive learned, are not so quick to claim
we insist, should prepare one for life to career centers or to write glowing the English majors love of ambiguity.
for work, for play, for relationships, reference letters. It is not enough offer During one discussion, two political
for responsible citizenry. And when our platitudes about problem-solving skills. science majors bristled at the notion
students do ask questions about their The course almost always begins by that there are no right answers.
job prospects, we are encouraging, having students identify as precisely as We, the political scientists proudly
if not precise. We remind students possible the skills they have developed declared, learn to win debates. We
vaguely that critical thinking skills are in their majors. When talking with learn to find the weaknesses in other
highly sought-after by employers and English majors, for example, students peoples arguments, and we learn to
then we refer students to our campuss almost always start with obvious defend our own positions. Not a bad
career centers to work with trained skills such as research, writing, and skill, we all realized, for future policy
career professionals, whom we largely critical thinking. But quickly they start makers, many of whom will work in
do not know. unpacking these general categories, a political context in which there are,
Is this enough? and we talk about using databases unquestionably, winners and losers.
For years I thought it was enough, efficiently, the difficulties of synthesis, I always end this class activity the
but with tuition and student debt loads and the unappreciated skill of same way: by asking students to
continuing to rise and a public that paraphrase. erase those skills weve written on
seems increasingly impatient with the We talk about interpretation, the board that are not transferable to
liberal arts, Im no longer so inclined. understanding historical context, a professional setting. There is almost
For the last ten years or so, Ive writing for particular audiences, always a long pause, but someone
been piecing together, often clumsily, and explaining complex theoretical inevitably offers up something: Peer
a different answer with and for my perspectives. Someone inevitably review. No one here is ever going to
students that has developed into acknowledges that he has learned to get a job peer reviewing poems.

Inside Higher Ed 7
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* Liu, O. L., Bridgeman, B., & Adler, R. M. (2012). Measuring learning outcomes in higher education: Motivation matters. Educational Researcher, 41(9), 352362.

Copyright 2014 by Educational Testing Service. All rights reserved. ETS, the ETS logo and LISTENING. LEARNING. LEADING. are registered trademarks of Educational
Testing Service (ETS). ISKILLS is a trademark of ETS. 27290

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The Quest for Critical Thinking

Before I even have a chance to be a start, a way of helping students


use the eraser in my hand, however, link their majors with career options.
someone else chimes in with some Because it challenges students own
version of this story: Im probably not perceptions of themselves as having
going to peer review a poem again, chosen a useless major, it also serves
but I will have to give constructive as a particularly helpful launch to an
criticism. I had a boss once who didnt entire course devoted to preparing for
know how to give feedback, and it was a job search.
awful. I know I can give criticism better But it is a path that works only if we, Source: American University
than he did. the faculty in the disciplines, willingly
In all the times Ive done this assume a role in career counseling. As professionals, we need to partner with
exercise, weve never erased a single fabulous as the career professionals these counselors, in our classrooms
thing. Ive worked with over the years are and in their career centers. Only if we
This activity is no magic bullet. and they are incredibly knowledgeable work collaboratively can we give our
Students still need to identify skills and talented they cannot nor should students in the liberal arts the career
specific to their individual experiences be solely responsible for helping guidance they need and deserve.
and affinities, and they need lots of students recognize the discipline- Patricia Okker is professor of English
practice articulating these strengths specific skills they have developed. and interim deputy provost at the
to potential employers. But it can Rather than refer students to career University of Missouri at Columbia.

the early 2000s. And honestly, surveys


News Articles by my institution, Bentley University, of

A False Choice recruiters and students dont reflect


these headlines.
By Gloria Cordes Larson Its perplexing. Is there such a
disconnect to good jobs with this
Students and the colleges that teach them need not focus on
generation? And if there is one, lets
only hard and soft skills, writes Gloria Cordes Larson.
figure out how to resolve it instead of

T
here has been extensive hand- high. And weve all seen the headlines repeatedly touting the problem. So
wringing about what can be done questioning the value of college and we chose to dig a little deeper and
to help young graduates succeed in the surveys that show employers try to uncover the real issues. How
todays tough labor market especially bemoaning the preparedness gap. do key stakeholders actually view
in the spring, as high school seniors But I am full of optimism. the preparedness issue? And, more
decide on their college offers, and As a university president, I spend far important, what will it take to ensure
college seniors prepare to graduate too much time among skilled, talented, that millennials are fully prepared to
and face the world. Unemployment motivated young people to be anything succeed in the workplace?
and underemployment rates among but hopeful about the future of higher We commissioned KRC Research
recent college graduates in the education and the capabilities of the to conduct a comprehensive survey
United States largely a result of the millennial generation those born of over 3,000 stakeholders, including
recessions lingering damage are too roughly between the early 1980s and employers, higher education leaders,

Inside Higher Ed 9
The Quest for Critical Thinking

students, parents, and recent


college graduates. The survey found
consensus in surprising places --
from rating recent graduates level of
workforce preparedness to defining
exactly what preparedness means.
One of the most interesting set of
findings revealed that businesses
are conflicted about the skills they
want in their new employees and,
consequently, are sending mixed
messages to the marketplace. A
majority of business decision-makers
and corporate recruiters say that hard
and soft skills are equally important for
success in the workplace. (Hard skills
are tangible ones, such as a students
technical and professional skills, while
Source: College of DuPage
soft skills include communicating well,
teamwork and patience.) soft skills. Its important for colleges a dual-degree program that will infuse
Yet when asked to assess the to arm students with both skill sets business skills into the field of public
importance of a comprehensive set -- whether a student is majoring in health. At Georgetowns McDonough
of individual skills, business leaders business or literature. By developing School of Business, students in the
put soft skills at the top of their list and curriculums that fuse liberal arts and freshman Ethics of Entrepreneurship
industry and job-specific skills at the professional skills and by providing seminar take on a semesterlong
bottom; only 40 percent of employers hands-on learning experiences, we project designed to help them flex their
say that the latter are important can give our students the range of critical thinking and writing muscles in
to workplace success. But while skills that are critical for the modern a global and social framework.
employers say soft skills are vital to workplace. Bentley has also adopted several
long-term career success, they prefer This fusion was one of the popular strategies to ensure we are preparing
to hire candidates with the industry- solutions tested in the survey, and our students for success. Virtually
specific skills needed to hit the ground many schools are doing it already. every student here majors or minors
running, even if those candidates have Brandeis University, a private in business, while simultaneously
less potential for future growth. university with a liberal arts focus, says pursuing a core of arts and sciences
In the face of such conflicting that its new undergraduate business courses that focus on expanding
information from employers, how program is already one of its most and inspiring traditional business
should students and educators popular majors. (Brandeis points thinking. We recently expanded on
respond? Should they emphasize soft out that most of its business majors our popular liberal studies major, an
skills or hard skills? are double majors.) At West Virginia optional second major combined with
The answer: This is a false choice. University, the College of Business a business major, by launching six-
Students dont need to and shouldnt and Economics and the School of credit fusion courses co-taught by
have to choose between hard and Public Health have partnered to create business and arts and sciences faculty.

Inside Higher Ed 10
The Quest for Critical Thinking

Combinations include a management to be one of the 800 institutions in we are seeing returns on this curricular
course (Interpersonal Relations in its program. Corporate partners can investment.
Management) with an English course also help shape curriculums to teach One way to measure this: our survey
(Women and Film) to explore how skills as they are actually practiced of the Class of 2013 shows that 98
women are perceived in film and how in the workplace. EY LLP (formerly percent of responding graduates are
this can affect management styles; Ernst and Young) worked closely with employed or attending graduate school
and a global studies course (U.S. us to merge accounting and finance full time (this includes information from
Government and Politics) with an for freshmen and sophomores, since 95 percent of the class). Retention,
economics course (Macroeconomics) those disciplines are inextricably linked number and availability of internships,
to teach how politics and economics in the business environment. and repayment of student debt are
work together and to demonstrate that These strategies aim to equip also key metrics.
understanding both is often essential students with both hard and soft skills I encourage my higher education
to doing either one well. and they can be adopted and adapted colleagues to refocus their attention
All this study must be combined with by many colleges. A challenge in higher on the ways we can work together
hands-on, experiential learning the education is that some academic to strengthen our education models.
pathway to hard skills. This is where models can be so discipline-specific Millennials, a group that includes our
business organizations can play an that students miss out on cross- current students, are counting on us
important role. disciplinary opportunities to integrate to prepare them for successful careers
Santander, the global, multinational their knowledge. But it doesnt have to and life. And in the long run, it is an
bank, created a scholarship program work this way. economic imperative that we do so.
to support academic, research, and Like other colleges and universities Gloria Cordes Larson is president of
technological projects we are proud that are innovating and experimenting, Bentley University.

of a liberal arts education tell only


half the story. There is an equation at

Personal Economy and work in determining the likelihood of


success, and it is an equation too often

the Liberal Arts overlooked in our defense of the liberal


arts: the one that calculates the value
By Lee Burdette Williams of character and personal skills.
I can hardly count the number of
Yes, it matters what our students major in -- but it may matter less than their
times I have heard successful people
maturity and perseverance and other interpersonal skills, writes Lee Williams.
share with audiences that they are

I
recently sat through another in support of the necessary existence liberal arts graduates. These speakers
compelling defense of the liberal of this uniquely American construct. are often on the dais because of their
arts, although I hardly needed to be in But I am troubled by what is not often success. I was an English major --
the choir again. I sing loudly from the said. I interact daily with students who British lit to be specific! I majored in
song sheet, being both the recipient of a will soon be on the job market as well philosophy, double-minored in French
liberal arts education and an employee as recent graduates who have entered and chemistry!
of a college deeply committed to this that same tough market, and I have And look at them now: accomplished,
work. I am surrounded every day by the come to realize that the arguments articulate, passionate. They are in
very evidence that its defenders offer in favor of, or against, the wonders business, in education, in social

Inside Higher Ed 11
The Quest for Critical Thinking

services, politics and medicine. They ends of a wide spectrum. On one with four simple equations:
are entrepreneurs, thought leaders, end are student leaders -- student 1. A marketable major (in these
successful artists and authors. Look! government officers, resident advisers, times, STEM majors and some
they say. A liberal arts education can peer leaders, team captains. On professionally focused majors) + good
lead to great career opportunities and the other end are students who are interpersonal skills (which include
even more. My liberal arts background struggling mightily. Perhaps its a reliability, ability to work with others,
has prepared me to constantly retool, lack of resilience that has led them to a decent attention span) = very likely
to be a lifelong learner, to ask big my office, realizing they are going to professional success.
questions and solve big problems. fail a class or two or all of them. Or 2. A liberal arts major + those
It absolutely can, but it is not enough. they have behaved in some way that same interpersonal skills = fairly likely
Nor is it enough to major in business, troubles me so much that I invite them professional success.
or engineering, or anything, for that in for a conversation about what has 3. A marketable major without
matter. It is no longer enough to happened. Sometimes they are at the interpersonal skills = possible pro-
lay claim to a particular educational table in my office because they are fessional success (some skills are
background. Professional success sadly disconnected from the social valuable enough for employers to
and personal satisfaction can certainly fabric of this small college, leading a overlook certain deficits).
come to someone who majored in faculty or staff member to alert me to 4. A liberal arts major without
political science or sociology, but not the possibility of them dropping out, interpersonal skills = not much chance
just because of that major, or in spite flunking out, or worse. of professional success.
of it. The conversations I have, or try An equation leading to a good life
These people on the dais were most to have, with these students provide must balance the economy of the liberal
likely the students who, regardless of me with a deeper understanding of arts with a personal economy -- one that
major, just did things well. They came the other side of that equation, and demonstrates emotional intelligence,
to class having done the reading. They what is missing from it, leading me to self-awareness and maturity. I say
turned in assignments and participated a conclusion that in all the discussion this while acknowledging the affection
appropriately in group work. They and defense of a liberal arts education, I have for those students who do
spoke up when asked a question, something vital to a students prospects struggle to interact in appropriate ways,
and listened when others spoke, and is not being discussed. Liberal arts for those who cannot navigate the
in doing so, learned something. They plus... how can I say this? Liberal arts stressful pathways of classes and peer
did not miss three classes after a fight plus decent interpersonal skills -- the groups and inconveniences that fill the
with a boy/girlfriend. They did not ability to converse, to make eye contact, landscape of college life. I dont think
bail on a group project because their to speak in complete sentences, to its a liberal arts degree that dooms
classmates made them uncomfortable. recognize ones responsibility, to listen or defines a graduate. I think it has
They managed bad news with some to another perspective -- equal fairly a lot more to do with their personality
degree of equanimity. decent job prospects. traits than their transcript. And Im
Then they graduated, and A major in European history is weary of the implication that a choice
succeeded in whatever place they neither a solid predictor of, nor an to major in the liberal arts is what will
found themselves -- showing up for ample plan for, career success. either keep my students unemployed, or
work, doing what was asked, accepting is it a death knell. Without the other underemployed, when I see so many
criticism, improving. side of that equation, however, a liberal of them landing good jobs and starting
As a dean of students I interact arts major is simply not enough. In fact, what I know will be interesting, though
regularly with students on two Ive started to see this as basic math, occasionally uneven, careers about

Inside Higher Ed 12
The Quest for Critical Thinking

Source: Rice University


which they care deeply. employers? I would not hire them to uniforms, collect dues and lobby the
My advice to the many students feed my fish, and I know them. I care student government for funds. If I
who start college as undecided is about them. I am responsible for them. could find a way for all of my students
always the same advice I received as So what chance do they stand with a to have that sort of experience, I think
an undergraduate: Major in something prospective employer who is seeking it could more than make up for their
you enjoy and do it well. Do things well. an entry-level worker to interact with unmarketable liberal arts degrees
Show up on time, and do what you customers, or work as part of a team? as they enter the work force. And
say youre going to do. If you run for Sometimes I find myself hearing from a yet, athletics is often criticized as a
a student government office, come to parent who is calling or emailing to do distraction from academics.
meetings and follow through on what something for a student -- schedule a We routinely place students in
youve promised. If you have a campus meeting with a staff member, fill out a positions of responsibility on our
job, take it seriously. Do things well, I tell form -- that should be easily within the campus -- to manage money, to
students, and doors will open for you. students ability. Will that parent do the respond to behavioral issues, to
(I should pause here and acknowledge same with an employer? serve on search committees and host
that I didnt actually figure this out until About a fifth of my 1,500 students a candidate for lunch -- and I know
much later, and wish at times I could are varsity athletes, and another 70 or what many of them are capable of. I
go back in time and show up for a so are members of club sports teams. dont always know their majors, but I
meeting prepared, or not skip my shift They struggle with the same emotional know their prospects. They will find
in the student center, but I was young and academic challenges as their themselves in a job, maybe not the
and naive and a sociology major in a non-athlete classmates, but most also job of their dreams at first, but they
different, less-stressful economy with manage to figure out a way to get to will be able to manage the small,
student loans that felt manageable.) practices and games, to keep their and then slightly larger, tasks placed
I often find myself working with grades high enough to maintain their before them. And they will think back,
students who are utterly unable to take eligibility. The club sports leaders have I believe, to some of the challenges
responsibility for themselves, who are to schedule their own games, arrange they faced on the campus of this small
done in by the smallest disappointment. their own transportation, decide who college, which they often claim is not
What does that bode for their future plays, design and order their own the real world. But it is the real world

Inside Higher Ed 13
The Quest for Critical Thinking

in many ways -- fraught with hassles, trying to speak. They brought to the in the eye and introduce themselves.
battles, disappointments, requiring class their other academic interests, We need to reinforce the importance
self-advocacy, empathy, patience -- one of them using something learned of deadlines. We need to address
and it is preparing them for the work in a religion and sexuality class to (dare I say it?) personal hygiene and
world in ways that their academic interpret one of our texts. Another appropriate dress. We must make sure
coursework may or may not be. explained to the class a landmark they can get to their feet at a college-
These are student leaders -- the affirmative action case she learned sponsored dinner and thank guests for
resident assistant who has to learn to about in her Constitutional law class. coming, or introduce a speaker at a
confront a belligerent peer at 2 a.m., or A third offered her own experience as lecture, or send a thank-you note to the
encourage a scared new student who a resident adviser to provide context director of an office that has provided
has been eating too many meals alone. to a discussion on race relations on them funds to attend a conference.
Its the student body vice president who campus. Is this the work of higher education?
has to wrangle a roomful of talkative They are justifiably worried about Some would argue it absolutely is not,
and occasionally self-interested their job prospects, especially since that postsecondary education is about
senators and move them toward they have spent a semester with me mastering content and developing
a decision. Its the student center reading about the various crises of all-important critical thinking skills,
building manager who has to think on American higher education and its about becoming self-taught, curious
her feet when a pipe bursts and begins roots in the global economy. Im sure researchers and life-long learners. To
to flood the game room, mobilizing their parents are worried, too. those who would argue those points,
her peers to move furniture before it But Im not as worried. Im not I would say yes -- it is all about those
gets ruined. But its also the students sanguine, because it is difficult to find a things, and I am grateful for the liberal
who dont characterize themselves as job these days, but I believe that once arts education that helped me develop
leaders. They just figure out how to they get into a work setting, they will those skills. But I would then suggest,
register for a career services workshop do fine. And their chances of getting respectfully, that as maddening as it
on internships, how to interact with an into that work setting are better than might be to spend valuable teaching
alum at a networking event, how to average, because they can make eye time engaged in building the personal
competently, if not spectacularly, put contact and put several sentences economy of our students, it is perhaps
one foot in front of the other as they together in service to their ideas. Not the best way to support the successful
move toward graduation. all of their classmates can do the same. launch into that life we want for them.
I had the opportunity to teach a Those are the ones I worry about. Because in the hard work of
class this past semester. It was a small We need to lessen our obsession balancing this complicated equation,
seminar with eight students, seven of with the obvious value of a liberal even the best liberal arts education will
them seniors. They were all different arts education and instead focus not remedy the lack of the most basic
majors, and Im not sure I could tell you on the values of personal maturity, interpersonal skills.
who was what. They were, though, accountability, a sense of proportion Lee Burdette Williams is vice
smart and verbal and engaged in the and perspective. We need to be president for student affairs and
discussions we had. They spoke, and certain our students know how to give dean of students at Wheaton College
they noticed when another person was a good firm handshake, look someone (Mass.).

Inside Higher Ed 14
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Advertisement
The Quest for Critical Thinking

short (disclosure: I, too, have sinned).


The fundamental reason why students

The Humanities Are should devote hours of their weeks


to novels, philosophy, art, music, or
an Existentialism history is not so that they can hone
their communication skills or refine
By Dan Edelstein
their critical thinking. It is because the
If we only focus on the practical skills students acquire by studying the humanities offer students a profound
humanities, we lose sight of their most useful value of all: to help us live sense of existential purpose.
meaningful lives, writes Dan Edelstein. The real challenge that we face

W
hether or not the humanities is a vocation, a calling in the clerical today, then, lies in explaining to a
are truly in crisis, the current sense. It chooses you, you dont perplexed, but not necessarily hostile
debates around them have a certain choose it. The problem with this kind of audience -- and perhaps even to
gun-to-the-head quality. This is why spiritual passion is that it is difficult to ourselves -- why it is that the study of
you -- student, parent, Republican describe. To paraphrase another 20th- literature, anthropology, art history, or
senator -- shouldnt pull the trigger, century giant, Jimi Hendrix, its more classics can be so meaningful, and
their promoters plead. We deserve about the experience. why this existential rationale is equally
to live; were good productive citizens; Its not surprising, then, that when we important as other, more utilitarian
we, too, contribute to the economy, humanists feel (or imagine) the budget ones. This line of argument stands
national security, democracy, etc. axe tickling the hairs on the backs of in opposition to proclamations of the
Most of these reasons are perfectly our necks, we dont have ready-made humanities uselessness: to declare
accurate. But it is nonetheless apologia with which to woo or wow our that the humanities are of existential
surprising that, in the face of what is would-be executioners. And because value is to affirm that they are very
depicted as an existential crisis, most a calling is hard to explain, we turn useful indeed.
believers shy away from existential instead to more straightforward, So how might we go about defining
claims (with some exceptions). And by utilitarian defenses -- but employers this existential value? A good place to
not defending the humanities on their say they like English majors! -- which, start would be with existentialism itself.
own turf, we risk alienating the very while true, dont capture the authentic A premise of existentialist philosophy
people on whose support the long- spirit that moves the humanities is that we live in a world without
term survival of our disciplines depend: student. inherent meaning. For atheists, this
students. There is of course sound logic is often understood as the human
One reason why our defenses can to this approach. Government and condition following the death of God.
have a desperate ring to them is that state funding is a zero-sum game, But as Jean-Paul Sartre pointed out in
were not used to justifying ourselves. and politicians are more likely to be Existentialism is a Humanism, even
Most humanists hold the value of the receptive to practical arguments than believers must recognize that they
objects they study to be self-evident. to existential propositions. But in the ultimately are the ones responsible
The student who falls in love with Kant, long run, it takes more than state and for the production of meaning (in
Flaubert, or ancient Egypt does not university budgets to maintain the fact, many early existentialists were
need to provide an explanation for why health of the humanities. It also takes Christians). Abraham had to decide
she would like to devote years of her students. And by constantly putting our for himself whether the angel who
life to such studies. To paraphrase Max most productive foot forward, we may commanded him to halt his sacrifice
Weber, scholarship in the humanities unintentionally end up selling ourselves was genuinely a divine messenger. In

Inside Higher Ed 16
The Quest for Critical Thinking

Source: Spelman College

Sartres memorable formulation, man argues that one of the more satisfying novel and, say, believing in Providence.
is condemned to be free; we have features of literature is that it creates We dont inhabit fictional worlds,
no choice but to choose. While it may the illusion of a meaningful world. The we only pay them visits. No lover of
feel as though a humanities vocation poem forms a magic circle from within literature actually believes her life is as
is a calling, you still have to decide to which all contingency is banished, determined as that of a literary heroine
answer the call. he writes apropos of Mallarms (even Emma Bovary wasnt psychotic).
The realization that meaning isnt celebrated sonnet en -yx. The order So why does the semblance of an
something we receive from the we discover in literary works may be orderly universe enchant us so?
outside, from others, but that it always magical, but it isnt metaphysical; it Well-ordered, fictional worlds attract
must come from within us, from our comes from the sense that everything us, it seems, because we, too, aspire
conscious, deliberative choices, does is exactly what and where it has to be. to live lives from which contingency is
not make us crave it any less. We Art offers a reprieve from a universe kept at bay. Beauty, wrote Stendhal,
are, existentialists insist, creatures of governed by chance; what were is only a promise of happiness. As
purpose, a thesis that psychological merely sordid newspaper clippings can Alexander Nehamas suggested, in
research has also confirmed. become, when transported into artful his book of this title, the beautiful work
Now what does this have to do with narratives, The Red and the Black or of art provides us with a tantalizing
the humanities? Its not that obvious, Madame Bovary. Landy suggests that pleasure; beauty engages us in its
after all, how reading Madame Bovary, fictions produce these illusions through pursuit. But what do we pursue? To
the Critique of Pure Reason, or The a process of overdetermination: the find something beautiful is inseparable
Book of the Dead can fill your life ending of Anna Karenina, for instance, from the need to understand what
with purpose. At the same time, we is foreshadowed by its beginning, when makes it so, he writes. Behind the
also know that some people do find Anna witnesses a woman throwing beautiful object -- sonnet, style, or
it deeply meaningful to peruse these herself under a train. sculpture -- we reach for the idea of
works, and even to dedicate their If art offered only illusions of order itself. The promise of happiness
careers to studying them. necessity, it would hardly satisfy made by art is a promise of purpose.
What is it, then, that lovers of existential longing. Pretending that But a promise of purpose is still
literature -- to consider but them for everything happens for a reason a bird in the bush: it can disappear
the moment -- find so existentially is precisely what the existentialists when you put down the book, or leave
rewarding about reading? In a recent castigated as bad faith. Yet theres an the concert hall. For the philosopher
book, my colleague Joshua Landy obvious difference between enjoying a Immanuel Kant, art only provides us

Inside Higher Ed 17
The Quest for Critical Thinking

with an empty sense of purpose; or hitherto unnoticed patterns in our is. That is something we must cobble
as he put it, in his distinctively Kantian lives. Sometimes, when you read together for ourselves, from the bits
way, purposiveness without purpose philosophy, it seems as though the and pieces of literature, philosophy,
(its even better in German). whole world has snapped into place. religion, history, and art that particularly
Its true that few existential crises This is not an experience reserved for resonate in us. These fragments I have
have been resolved by a trip to professional philosophers, either: at shored against my ruins, T.S. Eliot
the museum or the download of the conclusion of a philosophy course wrote at the end of The Waste Land.
a new album. But Kant may have that my colleagues Debra Satz and No poem offers a better illustration of
underestimated how the sense of Rob Reich offer to recovering female this cultural bricolage: Shakespeare
artistic purpose can also seep into our addicts, one student declared, I feel answers Dante, and the Upanishads
own lives. For instance, as Plato and like a butterfly drawn from a cocoon. disclose what the Book of Revelation
every teenager know well, instrumental So where art initially appeals to us had suppressed.
music can give voice to inexpressible through intimations of otherworldly So here we find an existential
feelings without the help of language. beauty, a more prolonged engagement rationale for a liberal education. To
These emotional frameworks can with the humanities can produce a be sure, the humanities do not figure
convey a potent sense of purpose. sense of order in the here and now. alone in this endeavor: psychology,
When my youngest daughter spent One could even say that Plato got biology, and physics can contribute to
six weeks in the neonatal ICU with a things the wrong way around: first our perception of ourselves in relation
life-threatening condition, my mind were attracted by an ideal universe, to the world, as can economics,
kept replaying the second movement and then were led to discover that sociology, and political science. But
of Beethovens seventh symphony to our own reality is not as absurd as it the more a discipline tends toward
tame my fears. Its somber, resolute once seemed. And while particularly scientific precision, the more it
progress, punctuated by brief evident with philosophy, this sensation privileges a small number of accepted,
moments of respite, helped to keep my of finally making sense of the world, canonical explanations of those
vacillating emotions under control. As and of your own place in it, can come aspects of reality it aims to describe.
in films, sometimes it is the soundtrack from many quarters of the humanities. If 20 biology professors lectured on
that gives meaning to our actions. In a delightful interview (originally Darwins theory of evolution, chances
The promise of order found in conducted in French), Justice Stephen are theyd have a lot in common. But
beautiful works of art, then, can Breyer recently exclaimed, Its all if 20 French professors lectured on
inspire us to find purpose in our own there in Proust all mankind! Other Prousts Recherche, chances are
lives. The illusion of a world where readers have had similar responses theyd be quite different. The same
everything is in its place helps us view to Dante, Shakespeare, Tolstoy, and could be said, perhaps to a lesser
reality in a different light. This process many more. extent, for 20 lectures on Platos
is particularly clear -- indeed, almost But exploring the humanities is not Republic. The kinds of objects that
trivial -- in those humanistic disciplines like a trip to the mall: you dont set off the humanities focus on are generally
that do not deal primarily with aesthetic to find an off-the-rack outfit to wear. irreducible to a single explanation.
objects, such as philosophy. We Proust can change your life, but if you This is why they provide such good
arent attracted to the worldviews of only saw the world through his novel, fodder for hungry minds: there are so
Plato, Kant, or Sartre, purely for the it would be a rather impoverished many ways a poem, a painting, or a
elegance of their formal structure. If life. Worse, it would be inauthentic: philosophy book can stick with you.
were swayed by their philosophies, no author, no matter how great, can In his diatribe against the way the
its because they allow us to discover tell you what the meaning of your life humanities have been taught since the

Inside Higher Ed 18
The Quest for Critical Thinking

60s, Allan Bloom harrumphed, On the always teach the kinds of classes The danger is that, in compressing our
portal of the humanities is written in where students can serendipitously message so it gets heard, we leave
many ways and many tongues, There discover existential purpose. out precisely the part that naturally
is no truth -- at least here. But the There are more than existential appeals to our future students. Yes,
point of a liberal education is not to reasons to study the humanities. Some students and parents are worried
read great works in order to discover are intellectual: history, for instance, about employment prospects. But what
The Truth. Its point is to give students responds to our profound curiosity parents dont also want their child to
the chance to fashion purposeful lives about the past. Some are practical. To lead a meaningful life?
for themselves. This is why authors celebrate one is not to deny others. We are betraying our students if,
such as Freud, whose truth-value is The biggest difficulty with defending as a society, we do not tell them that
doubted by many, can still be a source the humanities is the embarrassment purpose is what ultimately makes a life
of meaning for others. Conversely, this of riches: because humanists are well-lived.
is also why humanities professors, like foxes and learn many different Dan Edelstein is a professor of
many of whom are rightfully concerned things, it is hard to explain them to the French and (by courtesy) history at
about the truth-value of certain hedgehogs of the world, who want to Stanford University. He directs the
questions or interpretations, do not know what One Big Thing we do well. Stanford Summer Humanities Institute.

on a new career, or address a daunting


News Articles civic or personal challenge. In light of

Future-Focused Assessment the educational mission our institutions


espouse, committing ourselves to a set
By Mark Salisbury of learning outcomes for all students
seems like what we should have been
Measuring what students have learned and can do is hard enough, but we
doing all along.
really should be trying to assess what our institutions have prepared them
Yet too often the outcomes that
to learn later, writes Mark Salisbury.
institutions select to represent the full

A
central tenet of the student this idea is more than just a suggestion. scope of their educational mission, and
learning outcomes movement Each of the regional accrediting bodies the way that those institutions choose
is that higher education institutions now requires institutions to identify to assess gains on those outcomes,
must articulate a specific set of skills, specific learning outcomes and unwittingly limit their ability to fulfill
traits and/or dispositions that all of its demonstrate evidence of outcomes the mission they espouse. For when
students will learn before graduation. assessment as a standard of practice. institutions narrow their educational
Then, through legitimate means This approach to educational design vision to a discrete set of skills and
of measurement, institutions must seems at the very least reasonable. All dispositions that can be presented,
assess and publicize the degree to students, regardless of major, need a performed or produced at the end of
which its students make gains on each certain set of skills and aptitudes (things an undergraduate assembly line, they
of these outcomes. like critical thinking, collaborative often do so at the expense of their own
Although many institutions have leadership, intercultural competence) broader vision that would cultivate in
yet to implement this concept fully to succeed in life as they take on students a self-sustaining approach to
(especially regarding the thorough additional professional responsibilities, learning. What we measure dictates
assessment of institutional outcomes), embark (by choice or by circumstance) the focus of our efforts to improve.

Inside Higher Ed 19
The Quest for Critical Thinking

As such, its easy to imagine a


scenario in which the educational
structure that currently produces
majors and minors in content areas is
simply replaced by one that produces
majors and minors in some newly
chosen learning outcomes. Instead
of redesigning the college learning
experience to alter the lifetime
trajectory of an individual, we allow
the whole to be nothing more than the
sum of the parts -- because all we have
done is swap one collection of parts
for another. Although there may be
value in establishing and implementing
a threshold of competence for a
bachelors degree (for which a major
serves a legitimate purpose), limiting Source: California State University
ourselves to this framework fails to has developed and maintained sequence of outcomes assessment
account for the deeply held belief that a perpetual interest in learning snapshots can provide information vital
a college experience should approach throughout their life, and that (2) this to tracking student learning over time
learning as a process -- one that is lifelong approach is directly attributable and potentially increasing institutional
cumulative, iterative, multidimensional to ones undergraduate education effectiveness. However, because the
and, most importantly, self-sustaining probably borders on the delusional. very act of learning occurs (as the
long beyond graduation. The complexity of life even under seminal developmental psychologist
The disconnect between our the most mundane of circumstances Lev Vygotsky would describe it) in a
conception of a college education as makes such a hypothesis deeply state of perpetual social interaction,
a process and our tendency to track suspect. Yet we all know of students taking stock of the degree to which
learning as a finite set of productions that experienced college as a process we foster a robust learning process
(outcomes) is particularly apparent in through which they found a direction is at least as important as taking
the way that we assess our students that excited them and a momentum snapshots of learning outcomes if we
development as lifelong learners. that carried them down a purposeful hope to gather information that helps
Typically, we measure this construct path that extended far beyond us improve.
with a pre-test and a post-test that commencement. If you think that assessing learning
tracks learning gains between the I am by no means suggesting outcomes effectively is difficult, then
years of 18 and 22 -- hardly a lifetime that institutions should abandon assessing the quality of the learning
(the fact that a few institutions gather assessing learning gains on a given process ought to send chills down
data from alumni 5 and 10 years after set of outcomes. On the contrary, we even the most skilled assessment
graduation doesnt invalidate the larger should expect no less of ourselves coordinators spine. Defining and
point). than substantial growth in all of our measuring the nature of process
Under these conditions, trying to students as a result of our efforts. requires a very different conception
claim empirically that (1) an individual Designed appropriately, a organized of assessment and for that matter

Inside Higher Ed 20
The Quest for Critical Thinking

a substantially more complex Of course, this idea runs counter to they might be offered.
understanding of learning outcomes. the way that we typically organize our The other serious challenge is the
Instead of merely measuring what students postsecondary educational act of operationalizing a concept of
is already in the rearview mirror (i.e., experience. For if we are going to track assessment that attempts to directly
whatever has already been acquired), the degree to which a given experience measure an individuals preparation
assessing the college experience as primes students for subsequent to make the most of a subsequent
a process requires a look at the road experiences -- especially subsequent educational experience. But if we want
ahead, emphasizing the connection experiences that occur during college to demonstrate the degree to which
between what has already occurred -- then the educational experience a college experience is more than
and what is yet to come. In other cant be so loosely constructed that the just a collection of gains on disparate
words, assessment of the learning that number of potential variations in the outcomes whether these outcomes
results from a given experience would order of a student experiences virtually are somehow connected or entirely
include the degree to which a student equals the number of students enrolled independent of each other then
is prepared or primed to make the at our institution. we have to expand our approach to
most of a future learning experience This doesnt mean that we return include process as well as product.
(either one that is intentionally to the days in which every student Only then can we actually
designed to follow immediately, or one took the same courses at the same demonstrate that the whole is greater
that is likely to occur somewhere down time in the same order, but it does than the sum of the parts, that in fact
the road). Ultimately, this approach require an increased level of collective the educational process is the glue
would substantially improve our ability commitment to the intentional design of that fuses those disparate parts into
to determine the degree to which we the student experience, a commitment a greater -- and qualitatively distinct --
are preparing students to approach life to student-centered learning that whole.
in a way that is thoughtful, pro-actively will likely come at the expense of an Mark Salisbury is director of
adaptable, and even nimble in the face individual instructors or administrators institutional research and assessment
of both unforeseen opportunity and preference for which courses they at Augustana College, in Illinois. He
sudden disappointment. teach or programs they lead and when blogs at Delicious Ambiguity.

New York Police Academy. But often


News Articles this expression more specifically refers

The Real Truth About Real World to the world of business. When it simply
serves as shorthand to distinguish
By Heather Dubrow those realms from the university,
the reference may be innocuous.
When we use the popular phrase as a contrast with academe, we insult
And yes, professors and academic
our profession and confuse key issues, writes Heather Dubrow.
administrators indubitably benefit
from learning from and collaborating

A
s pervasive as it is perilous, The term gestures toward all with their counterparts outside those
the recurrent use of two words spheres beyond the so-called ivory proverbial ivy-covered walls. As
real world crystallizes many tower; an advertisement in the New a faculty representative, I worked
problems confronting the academy York City subways lauded the real closely with the trustees of Carleton
today. world experience of teaching in the College on a presidential search; these

Inside Higher Ed 21
The Quest for Critical Thinking

Source: Virginia Tech

interactions repeatedly demonstrated higher education can reinforce these as the trustees at the University of
to me their shrewdness in evaluating prejudices and insecurities. Thus Virginia learned to their cost. Higher
people and the practical needs of any Louis Menands Marketplace of Ideas educations star system went to school
organization, thus dissipating lingering tellingly defends pre-professional on Wall Street (and quite possibly in
prejudices about the business world and vocational courses, in contrast Hollywood as well). And scorecards
and reminding me that its variety to the traditionally defined liberal arts that rate universities by the amount
complicates generalizations about it. curriculum, in terms of their fulfilling of money their graduates make after
More often, though, contrasting the real-world goals. graduation similarly impose the worst
real world outside the academy with Second, by implying that alternative values of the corporate milieu.
its putatively unreal counterpart within values are unrealistic indeed, naive Third, distinguishing the real world
is pernicious for three interlocking -- these two words are likely to justify of business from the unreal world of the
reasons. First, the two words in the increasing importation of certain academy misrepresents for better and
question often frequently reflect and troubled and troubling real world for worse the longstanding workings
encourage self-denigration, even business practices. This shift has of our institutions of higher education
abnegation. Many people outside the been tellingly encapsulated as the themselves. The very term real is
academy regard its denizens in the way recent corporatization of the university, clearly slippery (reality TV? The Real
nuns are sometimes dismissively seen notably in Frank Donoghues The Last Housewives of Orange Country?); but
-- as exemplars of a life that in theory Professors: The Corporate University many connotations not all of them
one may respect but in practice one and the Fate of the Humanities. The grounds for rejoicing-- do in fact already
greets with bemused condescension. lamentable reliance on adjuncts is all apply to the academy. To the extent
Academics themselves sometimes too reminiscent of the emphasis on that the adjective gestures toward
on occasion refer to the real world outsourcing in the business world. It the competition among ambitious
because they have internalized such is equally dangerous uncritically to people, many academics and leaders
judgments. The strategic use of those copy hierarchies prevalent though not of their institutions not only read
two words in influential studies of universal in business communities, books about those issues but also,

Inside Higher Ed 22
The Quest for Critical Thinking

so to speak, wrote the book on them. the mission of institutions of higher deceit. In so doing, we achieve one
The frequent references to branding education in fact encourages goal central to a liberal arts education:
within the academy demonstrate that conveying a real picture, expressing building the very faculty of discernment
marketing executives could teach what one really intends to say. Our a capacity that, besides its many
certain admissions officers and other emphasis on critical thinking, notably other potentialities, can and should
administrators nothing they have not the marshaling of evidence, trains encourage a re-evaluation of the
long known about the half-truths that students to distinguish the real expression real world.
practice can foster. from the specious and self-serving. Heather Dubrow is the John D. Boyd
But in fact the university is also a Alternatively, even if one subscribes SJ Chair in the Poetic Imagination
world committed to, indeed exemplary to the poststructuralist credo that at Fordham University. Among her
of, the real in more positive language can never express reality, publications are six single-authored
respects. Arguably our attention to we can still encourage those students monographs, a co-edited collection of
using language carefully teaching to discern and distinguish positions essays, an edition of As You Like It,
writing is surely a significant part of along a spectrum between reality and and a volume of her own poetry.

most affected by the Internet have


learned a few important lessons, and

What Is College For? I think these lessons can help to set a


vision of the future for colleges.
By Dan Currell I believe the main lesson is this: the
Internet didnt kill off whole sectors of
Powerful forces threaten to re-order higher education. Predictions of massive
the economy as it was predicted to
destruction are overstated, but the coming storm will force colleges to figure out
but it did force management to take the
what they want to do, writes Dan Currell.
threat of rapid extinction very seriously.

M
y college years were spent on that today. If the old economy conversation was
a hill in a small town. I was in On the horizon, I can see a lot more about how to gain more customers
the company of 3,000 other people reflection about what exactly it means for your service, the new economy
students, faculty, staff and we to be Gustavus. Everyone can sense conversation is about why any
were set apart. The only thing on the powerful forces affecting colleges; customers should want this sort of
the agenda was to continue being some would say they threaten to service to begin with. Its a scarier
Gustavus Adolphus College, whatever destroy the four-year residential conversation, and it forces companies
that meant. I didnt know who first set model altogether. Some expect this to to think harder about what they are for.
that agenda, and I dont recall a lot happen fast. I hope colleges never discuss why
of active reflection on what it meant. Perhaps higher education has their customers need their services.
What did it mean to be a residential, adapted slowly to the Internet, These are communities, not big box
liberal arts college in the Swedish especially compared to the private stores. But the college version of that
Lutheran tradition? We discussed that sector. But the practical benefit of conversation is this: What are we for?
a little bit, but mostly we just did it. being last in line is that you can learn Whats the goal? Since there are now
Now I am a trustee. A lot has from everyone ahead of you. (Theres a innumerable other (and cheaper) ways
changed, but the basic character of the reason you didnt want to go first when to be educated, why are we doing this?
place hasnt. Whatever it meant to be it came to giving oral presentations in The colleges with a compelling
Gustavus in 1990 well, it still means fourth grade.) The parts of our society answer to that question where all

Inside Higher Ed 23
The Quest for Critical Thinking

Educational services are increasingly bought and sold on an open


market. If we dont want colleges to become mere creatures of the
market, the first step is to better understand the market.

3,000 people know the answer are professor. He also made a compelling Viewed this way, the incumbent
going to be fine. At Gustavus, we are case that incumbent companies were company experience since 1999
in the midst of a campus conversation nearly powerless to resist the undertow should be largely encouraging. It
on this topic. of this kind of disruption they were turned out that its harder for a bunch
In the mid-1990s the business world stuck in what he called an innovators of web programmers to learn retail
began to recognize a series of forces dilemma. than it is for an established retailer
that were thought to threaten nearly The forces that began threatening to hire web programmers. The sock
every industry. By 1999, the forces businesses 20 years ago took a long puppet lost. Petco now has over 1,000
had names: digitization (products time to get to universities, but now they locations, and PetSmart owns the
and services become electronic); have arrived. Hundreds of massive defunct Pets.com domain name. (Pets.
disintermediation (intermediaries open online courses (MOOCs) have com lost a staggering $300 million for
disappear); and unbundling (products rushed onto the scene, digitizing its investors, though the sock puppet
are disaggregated into discounted the teaching of world-class scholars got a second life pitching auto loans.)
components). Doom was declared for and making their classes available That said, the last decade has forced
incumbent companies, and the Pets. to anyone for free. This followed every company to focus relentlessly on
com sock puppet roamed freely at Christensens model of a cheap (or its raison detre, on knowing exactly
Super Bowl halftime. in this case, free) and admittedly what it is good for and adjusting its
Latching onto the emerging zeitgeist, inferior substitute undermining a operations accordingly. That soul-
GEs CEO Jack Welch declared that very expensive one. The prospect of searching is probably the most
his goal was to destroy his business disruption has unleashed a flood of lasting effect of the digital revolution:
before someone else did. He called anxiety and not a few prophecies of managers are constantly forced back
the initiative destroy-your-business. doom for expensive universities. The to the question, What are we good for
com. problem for universities looks much the now?
In the years that followed, much effort same as it did for bricks and mortar This will be the main effect for
went into studying how innovation businesses in 1999 digitization would colleges, too, and it doesnt come a
works -- and how it often leads large lead to disintermediation, which would moment too soon. Many of us agree
companies to fail. In 2001, a study of lead to unbundling. That sequence that college is important; we have no
the market for mechanical excavators could destroy the incumbents. broad agreement on why. Now that an
and disk drives showed that markets Of course, colleges and businesses education can cost more than a house,
are typically disrupted by cheap, inferior are different, and most people who it seems like a particularly important
technologies aimed at customers who take higher education seriously want question. Why is college important?
cant afford the full package. When to keep it that way. But educational What exactly makes it worth so much
the cheap products get better, its services are increasingly bought time and money?
curtains for the incumbents they have and sold on an open market. If we Online education may force many
been disrupted. Clayton Christensen, dont want colleges to become mere universities to admit that they are not
the author of the work, became creatures of the market, the first step is really in the transformation business.
the corporate worlds most famous to better understand the market. Is a 200-student lecture hall with a

Inside Higher Ed 24
The Quest for Critical Thinking

Source: College of DuPage


graduate student at the front the path can live and work in the Bahamas The lesson to be learned from our
to transformation? In many cases, its even if their services are consumed in first experiences of digitization is that
barely education. Colleges are better- Seattle. digitization alone changes very little
positioned than most universities in The prime incumbent horror story for but when it allows a product to rapidly
this regard but online education will digitization is Encyclopedia Britannica. evolve into something else, the effects
still bring real pressure to demonstrate The obvious effect of digitization was can be violent and unpredictable.
the distinct value of what a college can to make encyclopedias lighter, easier Digitization did not change the
deliver. to search and far cheaper to distribute. pet products business: dogs eat
Questions like this have now These were all improvements to the same food they did in 1998.
taken on a sharp edge, because Britannicas product. In an increasingly Digitization, however, changed what
there will be a heavy price to pay for knowledge-based economy, Britannica an encyclopedia is, and that made all
getting the answers wrong. As with circa 1999 seemed to be in an enviable the difference.
other industries, an analysis of the position. That said, very few businesses
answer starts with digitization and But of course we now know that the were hurt as badly as Britannica. For
moves through disintermediation to main effect of digitizing encyclopedias example, money has been digitized
unbundling. was to transform the thing itself. so what happened to banks? In 1999,
D i g i t i z atio n Wikipedia hasnt quite killed Britannica there was no reason to think that banks
Digitization turns a physical product but it may just be a matter of time. should survive in their bricks-and-
into a data set. Most entertainment, Wikipedia was inferior and free a mortar form for more than about five
financial, and information products decade ago, but it is rapidly increasing years: depositors and borrowers could
have been digitized, which has in quality, scope and depth. It fits the transact everything far more efficiently
dramatically reduced the cost to disruption model perfectly. online and pocket the savings. In
copy, store and transmit them. Most The frightening thing about the 1999, Britannica seemed to be in a
importantly, digitization can allow Britannica story is how hard it is to better position than Wells Fargo.
a product to rapidly evolve into think of a happier ending. Could the How wrong that was. Retail banking
something different and better. executives at Britannica possibly have products have been digitized but they
This rapid evolution is the real threat imagined that their greatest risk was are otherwise largely unchanged.
to incumbents. And tantalizingly, a that tens of thousands of amateurs Because we havent yet figured
digitized product obliterates physical would spontaneously create a free out how to make virtual money do
and proximal limitations: employees substitute for their product? anything different than its predecessor,

Inside Higher Ed 25
The Quest for Critical Thinking

If cheap, simple substitutes are supplanting some components of a


college education, what important parts, if any, are left? And who is
responsible for assembling the product and ensuring its quality?

retail banking today would be entirely This brings us back to some key Right? Well in principle, yes. In
recognizable to George Bailey of questions: What is the product practice, rarely.
Its a Wonderful Life. Money has really, and why does anyone want As it turns out, music labels (the
been digitized, but it hasnt been it? If cheap, simple substitutes are intermediary everyone loves to hate)
transformed. supplanting some components of a are still alive, and iTunes stepped in
And what about the virtual company college education, what important right where Tower Records used to
employees doing their work from parts, if any, are left? And who is be. There are just as many links in the
notebook computers on the beach? responsible for assembling the product music industrys distribution chain now
Digital products make remote work and ensuring its quality? as before. The price of an album hasnt
possible, but the financial sector Disint e rme d iat ion dropped much, even though the cost of
whose products now have no mass and Remember travel agents? They distribution is almost gone. As before,
no physical location - is still heavily co- were the ultimate intermediaries. most artists are barely paid while the
located. Bankers may vacation in the The Internet has nearly killed them music industry generates billions in
Bahamas, but they still work shoulder- by connecting consumers directly to revenue. The most lucrative profits
to-shoulder in New York and London. airlines, hotels and cruise operators. go to the intermediary with the best
Perhaps the only sector more heavily Thats disintermediation, and it has tollbooth. Right now, thats Apple, and
co-located than banking, ironically, is been happening in every sector since the tollbooth is iTunes.
technology: there are high places here 1999. It is one of the forces that makes But surely this reshuffling has had
and there, but the only true altar is in corporate strategists most nervous. some effect on the product itself or the
Silicon Valley, where code is written by It was easy to foresee the death of the way we consume it? Again, so little
software engineers sitting in adjacent travel agent in 1999. But it was equally has changed. In The Entertainer, Billy
cubicles. easy to foresee the death of real estate Joel wrote If youre gonna make a hit,
In hindsight, it is no great surprise agents, publishing houses (readers you gotta make it fit, so they cut it down
that universities have been affected so buy direct from authors), music labels to 3:05 a reference to the power of
little by digitization. Some elements (same rationale) and a host of other radio stations who didnt like to play
of a university (lectures, books, lab intermediaries who are still alive and long tracks. In the era of satellite radio,
activities) can be digitized, but as of well in 2013. What happened? Why did iTunes and Pandora, radio stations
yet their core product hasnt changed. so many intermediaries survive? no longer rule the roost. So -- has the
If MOOCs are the first step toward For the most part, industries still have product been transformed? According
transforming what a class is then intermediaries just different ones. to thebillboardexperiment.com, the
yes, we are at a crossroads in higher Consider the music business. Tower average length of a pop song has
education. If, however, they are simply Records died pretty quickly one increased by all of fifteen seconds
a way of getting broader distribution for intermediary down, score one for the since the 1980s, and neither the sound
an existing form of teaching, they wont consumer. The chain from production nor the economics of the industry are
destroy colleges. In higher education to consumption was getting shorter, all that different.
as in other sectors, the litmus test is and pretty soon consumers would buy As with digitization, the question for
whether the product itself will change. their music direct from artists. disintermediation isnt whether it will

Inside Higher Ed 26
The Quest for Critical Thinking

Source: Monroe College


happen, but whether it changes the the music business again: the content products are always more profitable
product. Travel agents werent driven creators are rarely paid much, even than their a la carte siblings because
out of the basic flights-and-hotels though there is a lot of money sloshing they force a larger purchase and
business just because they increased around the sector. The excess money improve the economics of creating and
the price of a ticket. The problem was goes to the intermediary. In this case, selling the product. They also always
that Orbitz and Travelocity could do the the money pays for counseling, career involve some amount of cross-subsidy
job better at a lower cost. services, athletic facilities, housing and from one purchaser to another: those
So it turned out that disintermediation so on. who only use a few parts in the bundle
was a misleading term, because in few So, the economic form of What subsidize those who use everything,
cases were the intermediaries really is college for? is this: is the college since everyone pays the same price.
eliminated. In most cases they gave creating enough value to justify its In 1999, we saw that the Internet
way to new ones who did a better job position as an intermediary between might force the unbundling of products
in some way, but this didnt make the professors and students? and services. The most valuable
transitions less painful. Most travel The question of whether colleges parts of a bundle could be sold a la
agents had likely never wondered will be disintermediated likely turns on carte, which would be cheaper and
exactly what value they created, or whether their service offerings can be more tailored for consumers who
why their customers chose to use unbundled. Unbundling was the third used only some pieces of the bundle.
them, until it was too late. big force strategists were thinking Because those were the consumers
Who are the intermediaries in higher about in 1999, and it has arguably who cross-subsidized the rest, this
education? Reed-Elsevier, Pearson been the most powerful one in the seemingly innocent development could
and other content providers are decade since. undermine well-established business
obvious examples, and while theyve Un bu nd ling models.
altered and added to their strategies Many products are made up of Indeed, unbundling was lethal in
and offerings, for now their positions separate parts that consumers must many sectors. Many newspapers
seem secure. But the college itself buy together even though they wont sat on an economic foundation of
is an intermediary, too. Professors likely use them all they are bundled. classified ads: consumers made a
provide services that colleges and A cable TV package, a Disney World small co-payment to get their comics
universities bundle together and sell. pass, or a subscription to the Chicago and sports, and the real revenues
To be a little provocative, consider Tribune they are all bundles. Bundled came from commercial and citizen

Inside Higher Ed 27
The Quest for Critical Thinking

Source: University of Washington

advertisers. Commercial advertisers matter how much of it they use. teaches and evaluates progress; the
had other options radio, magazines, If something is cheap, its easiest to college offers courses and confers a
billboards. But private citizens had buy the whole bundle even if you pay degree. As it now stands, the only way
only one way to sell the lawn mower for many elements that you never use. to get a degree is to actually attend a
or get rid of an unexpected litter of At higher price points that becomes college of some sort.
puppies. Classified ad revenues were less sensible. If the sticker price for It wont necessarily stay this way.
very important, but classified ads were a private college education is now There is no reason why education
a piece of the bundle that not everyone about $200,000, that will buy a lot of and evaluation will necessarily stay
used. private tutoring, lab time, and other a bundled together, and one can already
What newspapers didnt know in la carte educational services over the see movement in the direction of the
1999 was that classifieds arent very course of four years. All thats left is two splitting apart. Right now it comes
effective. Craigslist and eBay made for the student to separately validate up as a question of compatibility: what
this clear they were a far superior her achievements and the resulting transfer credits will a degree-granting
way of getting the job done, and they competencies. institution accept? A transfer student
could operate even better outside If this sounds far-fetched, consider may have taken his courses on
of the newspaper bundle. Those that this is a major movement in high campus, or he may have taken them
two websites alone took the legs out school education. We know it as online. If it was the latter, at least in
from under the newspaper industry homeschooling, and it is no accident some cases, its possible that he did
by stripping a key element out of its that the trend has exploded since the little more than self-study followed by
bundle. With classifieds stripped out of advent of the Internet. As we now an exam or paper. This comes very
the bundle, the newspapers economic know, homeschooling is often a close to separating education from
model doesnt work. misnomer. It is really the a la carte evaluation. The next natural step is to
Unbundling may be the greatest construction of a secondary education accept credits from standalone online
threat to colleges, and a far greater by families sharing resources and courses, at which point the degree
threat to universities. At first, the working in cooperative networks. Its becomes partly unbundled.
college bundle just brought together unbundled education. It might seem easy for universities
several different professors to offer We havent seen unbundled to clamp down on this, but right now
an integrated degree. More recently, education at the college level yet. This most colleges are in no position to
we have added athletics, student is surely in part because of the social be choosy when accepting transfer
services, career services, disability status conferred by a traditional college students, particularly if they can pay
support, counseling, housing, and a degree. But it is also because colleges much or all of the sticker price.
host of other elements into the bundle. have kept education and evaluation Of course, a more concerning
Everyone pays for the whole thing, no tightly bundled together. The professor possibility is that diplomas wont

Inside Higher Ed 28
The Quest for Critical Thinking

matter that much in ten years. Some more important than the principles of 2004 interview that in hindsight it was
large and reputable employers -- organic chemistry. unnecessary. GEs existing businesses
particularly in the tech sector -- are A less radical possibility than ditching didnt need a separate initiative to
now quite willing to hire people with college altogether is the unbundling prod them along they focused
demonstrable skills whether or not of evaluation from education. This relentlessly on creating real value for
they have a college degree. To take would allow students to spend their customers, and they incorporated new
two prominent examples, neither college budgets as they see fit technologies as they emerged. In
Microsoft nor Facebook is in much of online courses, live tutorials, study fact, across the economy, nearly all
a position to insist that their employees abroad and internship experiences, incumbent businesses discovered that
have all finished, college since neither seminar classes or whatever and test they offered far more value than what
of their CEOs did. What they need are separately for the purpose of showing could be easily digitized. It had seemed
demonstrable technical skills, many of progress. for a moment in 1999 that the internet
which are now separately assessed This kind of unbundling may seem a placed them in mortal peril, but there
through third-party testing anyhow. For long way off, but at least one economic was just too much connective tissue
example, see www.brainbench.com. factor points in its direction. Bundles holding their businesses together --
In those cases, a college diploma is will tend to come apart when the cross- creative work, advertising, accounting,
already a nice to have. subsidy between different buyers quality control, audit, personnel
Granted, our culture is still very of the same package becomes too management for the Internet alone
attached to the idea of a college great. In American higher education, to kill them. Incumbent companies that
diploma. But the idea that it might we may soon reach that point. At focused relentlessly on their raison
not be necessary, even (or perhaps most private colleges and universities, detre came out of the digital revolution
especially) at the elite end of the labor the gap between full pay students, stronger than they went in.
market, is catching on. Apparently median-tuition students, and heavily If a colleges true product is a
theres something about a $200,000 aid-dependent students is enormous. transformed student, then the main
price tag that will make you wonder Why would this cause the bundle to effect of the next decade should be to
how much you really want the product. rupture? Its one thing to pay $5,000 redouble every schools commitment
And theres also the investment of time for an airline ticket from New York to to that cause. The explicit goal of
and energy. Los Angeles, as business travelers residential liberal arts colleges will
Consider the Thiel Fellowship: sometimes do. That kind of premium again be to increase what a student
fellows are given $100,000 to pricing cross-subsidizes those on the knows and change who she is. If this
skip college and pursue their same flight who have paid $300, and is true, then the conversations left to
entrepreneurial ambitions right away. its what makes airlines viable (at be had are about the transformative
The presumption behind the Thiel least in the years when they are). But mission of the school. What exactly is
Fellowship is that college offers little at some point on the pricing curve -- it? Deciding on a clear and important
more than some learning that the $15,000, say -- the New York-based set of goals will not be easy, but
brightest students will pick up along executive hires a NetJet to fly her colleges cannot afford to kick that can
the way as they build the next big thing. direct to Burbank. The pricing isnt down the road. We each need to figure
This reduces college to nothing more very different and the service is more out what our college is for.
than the content-learning element; it tailored. Dan Currell is executive director
ignores the maturing process, critical W hat Ne x t ? with the Legal, Risk and Compliance
thinking, collective learning, ethical What became of GEs destroy-your- Practice at the Corporate Executive
reflection and a host of other things business.com? Jack Welch said in a Board.

Inside Higher Ed 29
The Quest for Critical Thinking

of both journalism and Washington


News Articles nonprofits, I knew how many good jobs

Thinking About the Public demanded only a bachelors degree,


writing skills, research and analytic
By Paula M. Krebs abilities, and common sense.
But then came the Great Recession
Serving on the board of a state humanities council, where she judged proposals
and what many are calling the end
designed for public impact, left Paula M. Krebs rethinking the way she argues
of the higher education bubble.
on behalf of the humanities in academe.
Questions about tuition increases,

W
ith so much focus on higher theaters, seashore sound archives, a student debt, and colleges lack of
educations obligations to documentary film about a female 19th- accountability (that is, the paucity
job preparation, the humanities are century life-saving lighthouse-keeper, of data on employment for recent
perpetually playing defense, especially and lots of fascinating digital work, graduates) get attached, in public
in public higher education. We from archiving to app development. All perception, to the unemployment rate
academic defenders of the humanities the projects must involve humanities and to a re-emergence of the old post-
generally take one of two lines: we scholars some of those scholars are Sputnik fears that the nation is not
argue that 1) our majors ARE work affiliated with universities, and others training enough folks in STEM fields.
force preparation -- we develop strong arent. All of it aims at helping Rhode Groups like the Association of
analytical skills, good writing, problem- Islanders to understand ourselves, our American Colleges and Universities
solving, etc., or 2) we have no need histories, and our many cultures. have been proactive in making the
to justify what we teach because the When economic times are tough, an case for liberal learning as preparation
value of the humanities, the study of agency such as the NEH is vulnerable for good citizenship, pointing to its
what makes us human, is self-evident. unless legislators understand and employers surveys. They have found
These arguments over the value of value the role of the humanities in a that employers believe that the skills
degrees in the humanities run parallel to strong democracy -- just as university colleges should focus on improving
a set of arguments I find myself making humanities programs are vulnerable in are: written and oral communication;
as part of a role I occupy, as a board state funding contexts when legislators, critical thinking and analytic reasoning;
member for my state council for the boards of trustees, or voters dont have the application of knowledge and skills
humanities. The National Endowment a clear understanding of the value of in real-world settings; complex problem
for the Humanities allocates about a the humanities in the culture and in the solving; ethical decision making,
third of its funding through the state workplace. and teamwork skills. These skills are
councils, and the councils in turn fund In a career spent in higher education not exclusive to the humanities, but
humanities initiatives at the state level. in the humanities, most of it at a liberal they certainly line up with the student
State humanities councils such as arts college, I rarely had to justify learning outcomes in humanities
mine (Rhode Islands) re-grant our teaching what I taught. The value of an instruction at my institution.
NEH allocation as well as the money we English major was self-evident to my Its not as if defenders of the values
raise locally to community humanities colleagues and my students. Sure, the of a liberal arts education are ignoring
projects. Weve funded research occasional parent would squeak, But economic realities: many liberal
on communities of Cape Verdean how will she make a living? But I never arts colleges are adding business
longshoremen in Providence, oral hesitated to reassure the anxious majors, humanities fields are requiring
histories of Second World War vets in check-writers of the value of our internships and experiential learning,
hospice care, talk-back events at local product. Having worked in the worlds and colleges and universities are

Inside Higher Ed 30
The Quest for Critical Thinking

Source: Monroe College


scrambling to make contact with not been stressed enough in defense rest of their lives. Each job they take
successful alumni and to gather post- of the academic humanities. Its past will train them in the skills they need
graduation employment data. time to make this important connection to succeed in that particular industry.
Theres nothing wrong with linking -- to help our boards of trustees, our But a broad, liberal education will have
liberal arts education in general, and communities, and our legislators to been what made them people worth
the humanities in particular, to work. know what the humanities brings to hiring, people who have learned the
The humanities are inextricably linked civil society and gives to students as value of curiosity, initiative, problem-
to work and to U.S. civic life. When they enter the workforce. solving. Students in STEM fields and
Lyndon Johnson signed legislation to In the first class I ever taught as a students in arts, social sciences, and
bring the NEH into existence in 1965, teaching assistant, I did my first lecture humanities all will become members of
it was in a context in which the federal on Death of a Salesman. My topic was communities, and a good background
government was pushed to invest in work -- how Willys job is his identity. in the humanities will enrich their
culture, as it had in science. NEHs I pointed to a student I knew in the membership.
account of its own history explains 150-student lecture hall and told him I loved the humanities as an English
that the head of the Atomic Energy that his surname, Scribner, probably professor. But it was only when I
Commission told a Senate committee: indicated the employment of some became involved in public humanities
We cannot afford to drift physically, ancestor of his, a scrivener, like that I began to understand their
morally, or esthetically in a world in Bartleby. Then I asked who else had value not just for individuals but for
which the current moves so rapidly last names that might have indicated a communities. Thats the public good.
perhaps toward an abyss. Science and job. We had Millers and Coopers and And thats why we cannot afford to
technology are providing us with the Smiths, and many more. let a narrow rhetoric of work force
means to travel swiftly. But what course When those students ancestors preparation push the humanities from
do we take? This is the question that worked as barrel-makers or at their our curriculums or defund the work
no computer can answer. forges, they worked those jobs for life, of the National Endowment for the
Through my role in public and their sons afterward did the same. Humanities.
humanities, I have come to understand But how many of us do the job our Paula M. Krebs is dean of the College
that the humanities are what allow us parents did? How many of our students of Humanities and Social Sciences
to see ourselves as members of a civic will do the same job in their 30s that at Bridgewater State University, in
community. Public history, public art, they will do in their 20s? Narrow ideas Massachusetts, and a member of the
shared cultural experiences make us about work force preparation will not board of directors of the Rhode Island
members of communities. This link has prepare our students for the work of the Council of the Humanities.

Inside Higher Ed 31
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