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IFC_GTW_06_Leapers.indd 1 05/05/2017 12:39
 C O V E R I N G
JUNE 2017
US reports remarkable
eight-year industry growth
A wide-ranging and detailed study of the US firearms and ammunition
sector has revealed that the economic impact of the industry has risen a
staggering 168 per cent to $51.3 billion since 2008.
O ther findings include an 81
per cent rise in the amount
of new jobs opening, which now
stands at 301,123, and wages
have increased from an overall
$6.4 billion to $15.3 billion a
rise of 137 per cent.
The study, conducted by
the National Shooting Sports
Foundation (NSSF), the trade
association for the firearms
1 0 , 7 5 3 C O P I E S
P003_GTW_06_newsFC NEWEST.indd 1
T H E S H O O T I N G
industry in the US, also
concluded that the manufacturers
of firearms, ammunition and
supplies, along with companies
that sell and distribute these
products, provide well-paying
jobs and pay significant amounts
of taxes to the state and federal
governments.
Our industry is proud of
its strong contribution to our
E V E R Y M O N T H
B U S I N E S S
Get the most from
stocking knives with
our in-depth study
PAGE 24
www.guntradeworld.com
economy as a growing number
of Americans have chosen to
exercise their fundamental
right to keep and bear arms
and to safely enjoy the shooting
sports, said Stephen L Sanetti,
NSSF president and chief
executive officer. In response to
that growing market, we have
increased our direct workforce
dramatically over the last decade,
T O 1 2 5
G L O B A L L Y
Exclusive:
Huge Fausti XF4
release previewed
PAGE 48
adding jobs that pay an average
of more than $50,000 in wages
and benefits. In addition, since
2008 we increased federal tax
payments by 156 per cent,
Pittman-Robertson excise taxes
that support wildlife conservation
by 138 per cent and state business
taxes by 107 per cent.
Continued on page 6
C O U N T R I E S
08/05/2017 08:37
 GTW WELCOME [Rob Smith]

WELCOME

w w w. g u n t r a d e w o r l d . c o m
Rob Smith
Editor
E: rob.smith@dhpub.co.uk
Rob has a wealth of knowledge of
the international trade sector and
was previously deputy editor of
this very magazine in 2013. A keen
outdoorsman, Rob will bring you the
important news and leads youll need
from across the global hunting trade.

Bart Manganiello
US Sales
E: bartalm@optline.net
Bart has been selling on trade
magazines for all of his working life
and has helped more companies
grow their business than anyone else
The stats dont lie
we can think of!

Mark Peacock
RoW Sales
E: mark.peacock@dhpub.co.uk
Mark has spent many years in B2B
marketing and has a long history of
helping companies build brands.
Sean ODriscoll
Publisher
E: sean@dhpub.co.uk
Sean really is the driving force behind
DHPs trade division. Having been in
the gun trade for more than 20 years,
he understands how it all works!
I
read so many conflicting
stories regarding the state
of the US hunting industry.
Some say its booming, some
say its in a state of decline after
Trump came into power. A lot
of this talk it exactly that talk.
What we need are some cold,
hard facts to back up the gossip,
and guess what? We have!
They come in the shape of a
recent report from the National
Shooting Sports Foundation
(NSSF), which includes
staggering figures such as a 168
per cent rise in the economic
impact of the industry since
2008. An 81 per cent rise in the
amount of new jobs and 137
per cent rise in wages.
This is all well and good but
these figures are from inside the
industry, so they were always
going to be positive, I hear
you say. Well, the impressive
stats actually come from a
combination of John Dunham
& Associates based out of New
York, and The Bureau of Labor
Statistics, both of which have
no ties to the hunting industry.
It is clear as clear can be
that our industry is at the
forefront of creating jobs and
putting money back into the
American economy. Those
against Americas right to keep
and bear arms need to take one
look at these statistics to see
the good that our industry is
doing right across the country.
Americas stance on gun law
allows the hunting and shooting
businesses that reside there to
flourish and, when European
countries and countries from all
over the world are lobbying for
less restrictive gun laws, these
stats, this case study if you like,
could and should be used as a
basis for the argument that less
restrictive gun laws can benefit
a whole country, not just the
hunting industry.
Rob Smith
Editor

Rob Smith
T: +44 7975 607005 | E: rob.smith@dhpub.co.uk | W: www.guntradeworld.com

GUN BARRELS
AND MORE M
Your choice:
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CU ADE
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P004_GTW_06_comment.indd 1 08/05/2017 08:40

 [June 2017] CONTENTS GTW

Contents
06 News
US reports remarkable eight-year growth.
18 ATA
ATA announces its board of directors.
20 Kahr Arms
Kahr Arms makes some of its guns California legal
24
22 Great Gear
A look at how to choose the right pocketknives to stock in your shop.
24 Spotlight On... Knives
Our spotlight shines on the latest trends in the knife market.
32 EKA
Swedish brand EKA looks to break into the US market, we find out how.
36 Wiley X
Editor Rob Smith speaks to the Wiley X team regarding their recent show success.
38 In Your Sights
A look at In Your Sights fresh approach to retail..
42
40 NSSF
The US National Shooting Sports Federation looks at what a customer is worth.
42 Norica
The story of the Spanish brand and the people behind it.
44 Doing Business With... Cyprus
A look at the small island with a big focus on hunting.
48 Fausti
An in-depth study of the new XF4 from the Italian giants.
52 Border Ballistics
GTW talks with Geoffrey Kolbe about his hand-made gunsmith tooling.
44
54 Making Contact
A look at which new products to stock.
58 Leapers
US flashlight expert UTG has a new light to offer the trade.
48
59 Leica
German optic specialist Leica has expanded its entry-level sales.
60 Mossberg
Boost your profits with a 28-gauge semi-auto from Mossberg.
62 Savage Arms
American brand has a new A22 semi-auto out, we take a look.
63 Smith & Wesson
The Smith & Wesson M&P range gets a boost with new addition.
64 Sig Sauer
The German giant strengthens its air pistol range.
65 Chiappa
Chiappa introduces its work of art the FAS 611.
66 Sightmark
The XT-3 Magnifier, designed to improve versatility in the short to mid ranges.
59
www.guntradeworld.com 05

p005_GTW_06_contents.indd 1 10/05/2017 16:31

 National Shooting Sports Foundation, Inc.
GTW NEWS
US reports remarkable industry growth
Continued from page 3
Companies in the United
States that manufacture,
distribute and sell firearms,
ammunition and hunting
equipment employ as many as
141,500 people in the country
and generate an additional
159,623 jobs in supplier and
ancillary industries.
These include jobs in
companies supplying goods
and services to manufacturers,
distributors and retailers, as well
as those that depend on sales
to workers in the firearms and
ammunition industry.
One company that has
benefited from this growth is
optical powerhouse Leapers.
Leapers UTG takes great
pride in the growth through our
25 years of history, said Dmitry
Shteynvil.
From an owner-operator
distribution business, we now
manufacture our own products
and distribute to more than 80
countries. Forward thinking,
innovation and plain hard work
are what gets us to where we
ECONOMIC IMPACT OF THE SPORTING ARMS AND AMMUNITION INDUSTRY IN THE USA
Direct
Jobs (FTE) 141,500
Wages $5,847,837,400
Economic Impact $20,223,132,100
06 www.guntradeworld.com
P006 GTW 06 News.indd 1
are. Most notably, we started the
UTG PRO U.S. Manufacturing
in Michigan in 2009, during the
challenging times of the global
financial crisis setting up best-in-
class, in-house machining, polymer
injection molding and Cerakote
coating operations.
Our goal is to continue
leveraging our competitive
advantages and maintain our steady
and ascending position in this
industry and economy. The work
force we cultivate and develop
continues to be one of our most
important assets.
Leapers UTG has never laid off
any employee due to lack of work
and we vow to keep that record.
We consider all these to be our
best contribution to the hunting/
shooting sport as well as to the
countrys economy in general.
The study also found that the
average wage when working in the
gun industry is $50,420.
The unemployment rate in the
United States is about five per cent.
This means that there are already
nearly eight million people trying
to find jobs in the nation and
collecting unemployment benefits.
Supplier
66,614
$4,522,015,700 $4,813,571,600
$15,525,775,600 $15,502,536,200
Not only does the
manufacture and sale of
firearms, ammunition, shooting
and hunting supplies create
good jobs in the United
States but the industry also
contributes to the economy
as a whole. In fact, in 2016
the firearms and ammunition
industry was responsible for as
much as $51.3 billion in total.
The broader economic
impact flows throughout the
economy, generating business
for firms seemingly unrelated to
firearms.
Real people, with real jobs,
working in industries as varied
as banking, retail, accounting,
metal working, even in printing,
all depend on the firearms and
ammunition industry for their
livelihood, the NSSF report
remarks.
The firearms and
ammunition industry generates
sizeable tax revenues. In the
United States, the industry and
its employees pay over $6.5
billion in federal and state taxes,
including property, income, and
sales-based levies.
Induced Total
93,009 301,123
$15,183,424,700
$51,251,443,900
AIR ARMS
REVEALS NEW-
LOOK WEBSITE
Leading UK-based airgun
manufacturer Air Arms has
undergone a major overhaul of
its website.
The new site sports a black,
white and grey layout featuring
Air Arms iconic red and blue
logo. The easy to use navigation
bar links to Products, Articles,
Dealerships, Merchandise,
News, Ambassadors, Customer
Support and an About Us
section. Air Arms Heritage
video takes centre stage
on the homepage, taking
viewers through the airgun
manufacturers history.
The website keeps Air Arms
enthusiasts up to date with the
latest news, developments and
ambassador achievements.
Air Arms
W: www.air-arms.co.uk
NEW OWNER
FOR UK TRADE
MAGAZINE
The historic UK-based trade title
Tackle & Guns has been bought
by Marlow Creative Ltd.
Gun Trade World publisher
David Hall Publishing owned
the 60-year-old title but the
company has decided to part
ways with the magazine.
Sean ODriscoll (pictured
above left), managing director
of DHP said, With the changes
that are being made at the
company T&G was a brand that
we sadly had to let go. However,
I am very happy the magazine
will be furthering its 60-year
history.
New owner Nick Marlow
(pictured abover right) was
a former editor of Gun Trade
World and Tackle & Guns.
08/05/2017 08:46
 2017
BRANDMARK
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More information: www.blaser.de.

BLA_ANZ_F16_Sporting_210x297mm.indd 1 18.04.17 16:09

 GTW NEWS

NSSF ADDS TO
RETAIL ADVISORY
COUNCIL
The National Shooting Sports
Foundation (NSSF), the firearms

Huge marketing blow trade association, has added

Simmons Sporting Goods COO
Hunter Simmons (pictured) to

for gun industry HOW YOUTUBE

WORKS...
its Retail Advisory Council.
Simmons Sporting Goods
is a firearms retail concern in
Bastrop, Louisiana, one of the

I n a blow to the gun industry, YouTube, the industry-leading video-content

provider, has age restricted all gun-related videos and flagged them as
restricted material.
YouTube monetisation
is fairly straightforward.
Companies create
largest retail stores of its kind in
the south, encompassing more
than 70,000 square feet.
In a move that will anger the hunting industry, this news means that once advertisements that get
a video is age restricted it is no longer eligible for monetisation. placed at the beginning
This restriction may see gun content available through YouTube vastly of your videos. These are
reduced. called pre-roll ads. Each
Until now, YouTubes Partner Program, which allows users to make time a viewer watches an
money from their videos, was open to anyone with a YouTube account, and ad all the way through, you
allowed creators to start getting paid almost immediately for ads run on get paid.
their videos. Due to severe criticism and companies pulling their YouTube
advertising from YouTube and Google because their adverts were appearing Is this already affecting you?
on inappropriate videos, the company will now begin enforcing stricter E-mail our editor if you have a Hunter grew up working
view: rob.smith@dhpub.co.uk in the store, before joining
guidelines.
the executive staff in 2011.
He has a degree in business
Delsur given metallic ammo green light management from Louisiana
Tech University, is a sitting
Spanish ammunition manufacturer Delsur can now start producing The calibres that are going to be committee member for Nations
metallic ammunition produced are: Best Sports and is an avid
We have the pleasure to inform you that finally, we have all the (Handgun) 380 ACP; 32S&W ; outdoorsman and recreational
permissions to start the production of metallic ammunition, said 38SPC ; 9 PARABELLUM. target shooter.
Delsurs Cristina Calle Guerra. (Rifle) 243; 308; 30-06; 7mm We are very pleased that
As you know, we have been trying to start this project for many R.M.; 300 W.M Hunter has agreed to join our
years, making changes to our factory, the workshop, security systems Delsur will also offer cartridges in Retail Advisory Council, said
and a lot of effort on our part and by our workers. cal.12, cal.16 and cal.20. Patrick Shay, NSSF director,
retail services. His lifelong
commitment to and knowledge
Kahr Firearms Group to sponsor John Tig Tiegen of the shooting sports, hunting
and our industry are sure to
Kahr Firearms Group is proud to the war on terrorism looms have a tremendous and positive
announce a sponsorship agreement on and the US continues to impact on our retailers.
with John Tig Tiegen. He will come together in solidarity NSSFs Retail Advisory
serve as a representative of the to support our troops, stated Council comprises some of
brands to include Kahr Arms, Frank Harris, vice-president the firearms industrys most
Magnum Research and Auto- of sales and marketing, Kahr respected names, who meet
Ordnance and will participate in Firearms Group. Tigs skills, regularly to discuss the issues
promotional appearances, shooting life experiences and knowledge impacting todays firearms
events and for demonstration and Military veteran John Tig Tiegen. of firearms blend well with retailers, discover solutions to
instruction in firearms classes. what we represent here and it is their challenges and provide
As a veteran and an honoured value to the Kahr Firearms Group an honour to be working with guidance for continued success.
military hero, Tig adds great brand, especially at a time when him.
08 www.guntradeworld.com

P008 GTW 06 News.indd 1 08/05/2017 13:43

p009_GTW_06_Gamo.indd 1 05/05/2017 12:39
 GTW NEWS
Flambeau Outdoors
strengthens sales
O utdoor hunting and fishing
manufacturer Flambeau Outdoors
has restructured its eastern US sales force
by partnering with established agencies
Dunkin-Lewis, Inc, and Thomas F
Gowen & Sons.
Flambeau was founded in 1947 by
a pair of brothers who hand built their
own injection moulding machine, and
through constant hard work and pure
determination it has grown into an
international business, serving wholesale
and retail consumers across a broad
spectrum of interests, said Flambeau
president Chris Gurreri. Flambeau
Outdoors is proud to partner with
Dunkin-Lewis and Gowen & Sons.
Were confident that with over 300 new
products launched in the past three years,
these top-notch agencies have the tools
needed to exceed customer expectations
and increase market share.
New managing director for Westley Richards
Following the death of Westley
Richards managing director Simon
Clode in December last year,
his right-hand man and former
director of operations, Anthony
Trigger Alborough-Tregear,
has been appointed as the new
managing director of the iconic
British gun and rifle makers based
in Birmingham.
This will come as no surprise to
anyone who has had any contact
with Westley Richards in recent
years; Trigger has been an integral
part of the business.
I am greatly honoured to
have been appointed as the new
managing director of Westley
10 www.guntradeworld.com
p010 GTW 06 News.indd 1
WHO ARE THEY?
Founded in 1956, Dunkin-Lewis is one of the oldest and
largest manufacturers representative agencies in the US.
It will be responsible for the southeast, southwest, MINK
and part of the upper midwest territories. Agency principals
include Charles F Dunkin, CEO & COO; Duane Collins, president;
Bill Douglas, executive vice-president; Craig Kelley, vice- NAPIER OF LONDON
president and Gary Mahan, vice-president. SETS UP IN NEW
Dunkin-Lewis, Inc, values long-term relationships with the ZEALAND
vendors we represent and looks forward to working on behalf
UK-based gun-care specialist
of Flambeau Outdoors in a category in which we have had a
Napier of London has created
presence for over 50 years, as well as to add to our portfolio
Napier of London New Zealand
the breadth of additional products available from this well-
Ltd to directly serve the New
known brand, said Duane Collins. Our sales representatives
Zealand industry.
are eager to grow the business in each territory and expand
The company will run out of
Flambeau Outdoors market presence.
Hawkes Bay and products will
Gowen & Sons, a fourth-generation company, was
be bulk shipped from the UK,
established in 1930 with a concentration in the sporting goods
where they are designed and
and public safety markets. It will be representing Flambeau
manufactured, to make sure all
Outdoors in the Great Lakes states and the northeast.
products are available and at the
My team and I are more than ready to be a part of the
Flambeau Outdoors family and look forward to working with very best prices.
Flambeau management to gain market share throughout our Steve Rowe (pictured), Napiers
territory, said Gowen & Sons principal Tony Gowen. With managing director, said: Our loyal
shared core values such as family, integrity and teamwork, customers in New Zealand could
I believe this partnership to be a winning outcome for all not always enjoy the features and
parties. quality of Napier products.
For sales inquiries, contact Russ Ackerman, Flambeau Understandably, it is a long
Outdoors eastern sales manager at rackerman@Flambeau. way to ship. Importers are often
com. reluctant to carry such a large
range of items or stock. This in
turn inflates the local prices
and reduces the options for
consumers. We believe that all
out customers, retail and dealers,
have been set throughout the past should be able to source the very
two centuries. Nevertheless, I have best items at realistic rates.
every confidence that the future of It has long been frustrating
this great company will be a bright when we receive e-mails and calls
one. every month from shooters in
We have a number of New Zealand, but its simply not
tremendously exciting plans in an option to economically send
the pipeline, and I am certain that by air from England, continued
Anthony Trigger Alborough-Tregear. with such a great team we will Steve, who grew up in the Hawkes
continue to break new ground, Bay area.
Richards, which is one of the exceed expectations and uphold The new business is
worlds most iconic and prestigious the Westley Richards legacy of independently operated and will
gun and rifle makers, says producing the finest guns and rifles be able to ship to all New Zealand
Anthony. that money can buy. addresses.
Obviously, the position comes The company also has a web
with enormous responsibility and Westley Richards & Co store where all items will be
W: anthony@westleyrichards.co.uk able to be purchased www.
pressure to maintain and uphold
W: www.westleyrichards.com napieroflondon.co.nz.
the reputation and standards that
08/05/2017 08:48
 Color: 4C
AD: JH Job Number: BARR0120 Job Name: MRAD PRINT ( JUNE ) Date Produced: 04/13/2017
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Every single time. Fielded by
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Every detail of the MRAD has
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Client: BARR
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two bolts. The MRAD boasts our
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IN YOUR HANDS. AT
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Inspired by our
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we hit the target with unfailing
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rail for range of scope. With its
user-changeable barrel system,
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A LIGHTWEIGHT BUILD, NOT TO
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The available lightweight carbon
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build up heat, lessening the point
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of fire. Made of a temperature-
resistant polymer, the adjustable
cheek piece also offers a
consistent rifle-to-user
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Integrated into the
MRAD rifles
7000 series
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upper receiver
is a 21.75-inch
M1913 rail with a 20
MOA taper. The upper
receiver is drilled and tapped
for any of your accessory rails
to be mounted at the 3, 6 and
9 oclock positions. The MRAD
foldable stock provides compact
mobility and swift configuration.
During transport, the stock folds
and locks onto the bolt handle
maintaining the same rifle.
THE BULLET POINTS:
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anodized available in Cerakote
MRB, Black, Flat Dark Earth,
OD Green and Tungsten Grey
Match-grade barrels available in
fluted and heavy in multiple lengths
High-efficiency muzzle brake
Generously sized magazine well
for quick reloads
10-round, polymer magazine
Oversized trigger guard for
operation with gloved hands
Fully adjustable trigger module
can be removed without tools
Accepts most standard M4/M16
pistol grips
Recoil absorbent Sorbathane pad
Available calibers:
- 338 Norma
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- 7mm Remington Magnum
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To learn more about how Barrett
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PERFORM | NEVER PRETEND
*Rifle shown with optional accessories.
 GTW NEWS
Indias First Private Sector
Small Arms Manufacturing
D iversified conglomerate Punj
Lloyd and its JV Partner,
Israel Weapon Industries (IWI) has
inaugurated the countrys first Private
Sector Small Arms Manufacturing
Plant at Malanpur in Madhya Pradesh.
The joint venture company, Punj
Lloyd Raksha Systems (PLR) will
be manufacturing small arms for the
Indian Defence Forces and also for
export. Speaking on the occasion, Samy
Katsav, Chairman, SK Group said: We
are indeed fortunate to have in Punj
Lloyd a reliable and knowledgeable
partner. It is after a lot of due diligence
in the Indian market that we identified
Punj Lloyd for this partnership.
Through this collaboration, we offer the
combination of battle proven combat
technology of IWI and the proficiency
of a renowned Indian business
partner. I am extremely upbeat about
the opportunities in the sector and
confident of contributing to the Make
in India programme.
Punj Lloyd Chairman, Atul Punj
said, This is the first opportunity for
Blaser strengthens UK apparel operations
Christopher Dewbury has been
appointed UK head of sales for
Blaser Outfits.
Blaser Sportings CEO, Robert
Sajitz, is boosting his apparel
division with the industry veteran.
Quality, practicality, style.
These three words epitomise
Blaser Outfits philosophy to offer
premium garments that combine
traditional style with cutting-edge
technology. This perfectly sums up
what is expected from garments for
a day out in the field, said Robert.
12 www.guntradeworld.com
P012 GTW 06 News.indd 1
the country to get its own Made in
India Small Arms.The need of the
hour is to replace the countrys defence
weapons with sophisticated and high
precision products and Punj Lloyd
Raksha Systems is the answer to the
countrys immediate need.
These are tried and tested battle
proven products already being used
within the country. It is the first time
in India that we are coming together
with the complete technology to
manufacture these products as Made
in India.
Present on the occasion, Michel
Ben-Baruch, Head of SIBAT,
Israel Ministry of Defence said,
Israels Ministry of Defence fully
and wholeheartedly supports this
cooperation and will continue to
support the transfer of technology and
information also in the future, for the
betterment of improved advanced tools.
Israel and India consider their defense
industry cooperation as a monumental
step forward, towards a future of
immense potential.
I am excited to bring Blaser
Outfits to the next level in the UK,
says Christopher, who is an avid
field sports enthusiast and hunter
himself.
Combining innovative hi-tech
functional apparel for a day out in
the field with classy lifestyle outfits
for the office or leisure gives us a
unique position in the market.
The Blaser Outfits summer and
winter collection will be distributed
through an exclusive dealer network
starting from May.
US GUN SALES
UP IN MARCH
Gun sales in March were up 4.5
per cent on February, according
to data released by federal
regulators, the first time it has
happened in six years.
The National Instant Criminal
Background Check System
processed 2.4 million checks
last month. Subtracting permit
ABOUT checks for likely gun sales
PUNJ LLOYD adjusts the total to 1.36 million.
That final tally includes
Punj Lloyd brings
strong capabilities in
751,866 handguns, 461,273
rifles and shotguns, 38,684
other types, and 22,396 checks
Defence across Land
Systems, Aerospace,
Small Arms and
for transactions of multiple
firearms.
Homeland Security. The news was good for the
The objective is to markets too. Smith & Wessons
develop genuine stock price broke a nearly two-
force multipliers in month slump by shooting past
providing a decisive the $20 mark. Sturm, Ruger &
edge to the Indian Co also saw a marginal increase,
Armed Forces and gaining $2 per share.
building a robust
indigenous defence
industrial base. Some BARNETT WEBSITE
of the Groups clients GOES LIVE
in Defence include
Ordnance Factory American crossbow company
Board, Gun Carriage Barnett has a new website
Factory, Jabalpur, described as the definitive
HAL, DLW, AHPL, place to learn about the quality
Fincantieri, SAAB, and innovative features of all
Toshiba, Metso, Inox of Barnetts industry-leading
Wind among others. crossbow models.
Further The new website makes it
information about the easy and fun for consumers to
Group is available at quickly compare the unique
www.punjlloydgroup. features of every crossbow
com Barnett makes including
16 all-new models for 2017,
says Plano Synergy marketing
manager hunting, Andy
Baumbach.
The site is a clear reflection
of the Barnett brands
heightened commitment to
quality in every aspect of its
business, says Plano Synergy
vice-president marketing, Pete
Angle. Barnett has committed
every possible resource to earn
renewed leadership status in
crossbow quality and service to
the industry.
Barnett Crossbows
W: www.barnettcrossbows.com
08/05/2017 08:50
p013_GTW_06_Norica.indd 1 05/05/2017 12:38
 GTW NEWS

England rugby star

joins Eley Hawk
E ley Hawk is delighted to announce that Tom
Croft, the Leicester Tigers, England and Great
Britain Lions rugby union player has joined the
company as a brand ambassador for Zenith.
Tom, who is an avid game shooter and
deerstalker, has a long affinity with shooting, and
has been in one form or another since the age of 18.
Shooting has given me so much in my life,
explains Tom. The aspects of safety, discipline and
ethical shooting have set me up well with the right
positive attitudes to teamwork and rugby.
The world of game shooting is a great way for
me to decompress and get perspective and is one of
UMAREX
STRENGTHENS
the things that sustains me as I play in the highly
pressured world of rugby.
Zenith was launched in October 2015 and has
UK AND IRELAND
MARKET
been well received right across the game-shooting
market. The unique 0.08mm coating of copper Bevin Lesueur (above) will take
keeps the shot together by reducing deformation in over Umarexs market support
the barrel. Tom, who now shoots Eley Zenith 32g for the UK and Ireland as area
5s on pheasant, was particularly impressed. sales manager.
Its clearly a better cartridge. The pattern and the To do justice to the huge
quality of the humane kills I achieved with them significance of the markets in
were phenomenal. I am really looking forward to the UK and Ireland, Umarex has
working with Eley Hawk across the next game decided to provide improved
season. support by means of a special
area sales manager.
An Umarex spokesperson
said: Bevin already cooperated
closely and confidently
with Umarex while he was
working with another Umarex
distributor before accepting
a new challenge in 2013. He
is already familiar with the
Umarex products and during his
previous work he has gathered
wide experience in the UK
market. An extensive training
programme will be held in our
headquarters in Arnsberg in the
course of the next weeks.
The key task for Bevin is to
support the market directly
on site and to assume an
advisory and supporting
function for the distributors
who for their part support the
specialised trade. He will also
be the point of contact for the

Flint River Armory boosts PR authorised specialist dealers

Flint River Armory (FRA), designer and
manufacturer of the innovative CSA45
pistol-calibre weapons system, has
teamed up with Blue August LLC for
media and public relations needs.
Blue August will assist FRA in public
relations efforts as well as editorial
presence for the brand. Together, Blue
August will help FRA raise brand
awareness, as well as increase media
coverage of products and company news.
We are excited to be working with
Flint River Armory, says Josh Sykes of
Blue August.
14 www.guntradeworld.com
It has shown that it has a lot to offer
in this industry and we are honoured to
help spread the word about this company
and its products.
We are very excited to now be
working with Blue August, says John
Heikkinen, COO and vice-president
of operations at Flint River Armory.
Because the CSA45 is so new and
different, its going to take a professional
effort to share the unique qualities and
revolutionary features of this PCC
platform. And we are confident weve
chosen the right PR firm to do this.
for any problems, questions or
suggestions they might have
regarding the Umarex range
of products. The direct support
of the specialised trade still
rests solely with the official
distributors and their respective
sales teams.
One of the first steps will
be restructuring the Airsoft
distribution in the UK, after
Armex and Umarex agreed to
discontinue the distribution of
Airsoft products through Armex
to the specialist trade.

P014 GTW 06 News.indd 1 08/05/2017 08:51

p015_GTW_06_Sellmark.indd 1 05/05/2017 12:38
 GTW NEWS
TEN MINUTES WITH
Selena Barr
TWEED MEDIA INTERNATIONAL
Established in 2009, Tweed Media International offers specialist PR and
marketing consultancy to the global hunting and outdoor leisure sector.
How long have you been
working at the company?
My husband Simon and I
founded Tweed Media in 2009.
It started as a small kitchen
table enterprise and over the
years our portfolio has grown
to include 15 clients from all
over the world, which includes
Hornady, Sauer, Leica Sport
Optics, Holts Auctioneers and
Swazi Apparel.
What services do you provide?
Services include PR generation
and distribution, content
generation, copywriting,
product placement, press
event organisation, social and
traditional media management,
sponsorship, media buying
and strategic marketing
management consultancy.
Tweed Media International
offers a turnkey solution for
all PR and marketing activity,
allowing its clients to focus on
core business.
How many staff do you
employ?
11
16 www.guntradeworld.com
P016 GTW 06 News.indd 1
Best business decision?
Opening an office in the USA.
Tweed Media is quite unique
in that we can offer American
brands the opportunity to grow
brand awareness and stimulate
international sales in Europe.
It can be very daunting for
American brands to set foot over
here, so we offer a guiding hand.
Worst business decision?
I honestly cannot think of any
negative business decisions.
Every outcome be it good or
bad teaches us something
about business.
What gives you job
satisfaction?
Seeing my clients achieve the
sales figures they want as a
direct result of our PR and
marketing campaigns. As an
agency we are fairly rare in that
we get involved in the sales side
as well.
One sentence to describe your
last business year?
The last year has been the
same as every year to date
incredibly exciting, phenomenal
client feedback and exponential
growth.
What has been the best bit of
feedback a client has given
you?
Marc Newton, the managing
director of London gunmaker
John Rigby & Co, appointed
Tweed Media just as the iconic
brand returned to Britain in
2013. Since then we have helped
put the brand back on the map
globally through numerous PR
and marketing initiatives. Marc
is always extremely praising of
our creative ideas for getting his
products noticed.
Future goals for the company?
To become the first PR agency to
deliver a fully global solution for
the hunting and outdoor sectors.
NEW
HEADQUARTERS
FOR DELTA
DEFENSE
Delta Defense LLC, which
operates the United States
Concealed Carry Association
(USCCA), opened its doors to its
new 60,000 sq ft headquarters
in West Bend, Wisconsin.
For the past five years in a
row Delta Defense has been
recognised as one of Americas
fastest growing companies
by Inc. magazine, a monthly
publication that reports on
entrepreneurs and the private
sector business community. In
2016, the Milwaukee Business
Journal also named Delta
Defense as one of the best
places to work in the State of
Wisconsin.
We are looking forward to
officially opening the doors
to our new headquarters,
which will offer a tremendous
new work environment for
our growing USCCA team.
It will also be an honour to
share this special event with
Senator Johnson, Mayor
Sadownikow and many others
who have supported us as
weve grown and contributed
to the West Bend economy.
This is an exciting time for the
Delta Defense family and we
are looking forward to our
continued growth in the years
ahead, said Tim Schmidt,
founder and president of
USCCA.
08/05/2017 08:52
p017_GTW_06_Retay.indd 1 05/05/2017 12:38
 GTW NEWS
ATA announces its board of directors
The Archery Trade Association board of directors consists of 12 elected regular
members and six appointed members. Gun Trade World hears from new and old
members and their drive to promote archery in the future.
The Archery Trade Association (ATA)
has announced the results of its
recent election for the organisations
board of directors.
Teresa Williams, the vice-president
of operations for 3Rivers Archery,
was elected to the following an
unprecedented tie in votes, and a
run-off election against Jimmy Primos
of Primos Hunting Calls.
Teresa has worked in the
traditional archery multi-channel
retail industry for over 15 years and is
responsible for the overall health of
3Rivers Archery, managing circulation,
database marketing and analytics. In
campaigning for the board seat, she
counted MAP violations, conservation
and recruiting new generations of
archers and bow hunters as critical
issues.
Im excited to represent 3Rivers
Archery in such an esteemed role in
the archery community and humbly
welcome the opportunity, Teresa
said. Archery has been my passion
in life for the last 16 years, both
professionally and personally, so Im
eager to help the industry empower
future opportunities and protect our
lifestyle.
Ben Summers, chair of the ATA
board of directors and vice-president
of T.R.U. Ball/AXCEL, commented on
the diversity Teresa brings to the
board.
Photography: Shannon Rikard
18 www.guntradeworld.com
P018 GTW 06 News.indd 1
Teresa Williams, the vice-president of
operations for 3Rivers Archery.
Im very excited to work with
one of the giants in recurve and
traditional archery. Teresas election
gives the ATA board an even broader
spectrum of archery expertise and
brings us back to our roots as an
organisation by promoting the purest
form of archery.
Rob Kaufhold, president of
Lancaster Archery Supply, Inc, has
been re-elected and has served
on the board since 2014. Lancaster
Archery Supply is one of the worlds
largest distributors of quality archery
equipment.
In running for re-election, Rob
noted that the downward trend in
bow hunting participation is a critical
issue facing the ATA and the industry,
and that initiatives to utilise Federal
Excise Tax revenues are important
to the promotion of bow hunting
and increasing participation. He also
indicated that successful wildlife
conservation efforts will be key to
Rob Kaufhold, president of Lancaster
Archery Supply, Inc.
the industrys success.
Im grateful for the opportunity
to continue working with the
leadership, staff and board of the
ATA over the next four years, Rob
said. I look forward to helping the
ATA and our industry capitalise on
opportunities to grow our sport.
Precision Shooting Equipment
(PSE), an industry mainstay and
bow manufacturer, has also been
re-elected, with Blake Shelby
representing the company.
Im honoured to be re-elected
by the ATAs members. Given the
challenges we face in growing bow
hunting, we need to improve. We
have to not only continue to take
advantage of our current growth
opportunities but work hard to
develop new solutions; solutions to
challenges we simply didnt face five
years ago.
In running for election, Blake
cited the growth of bow hunting
and recreational archery as key
issues facing the industry, specifically
identifying an increase in archery
ranges as important.
The re-election of Rob Kaufhold
and Blake Shelby ensures that the
ATA board will continue to be filled
with the best names in the archery
business, Ben commented. Rob
serves on the board of USA Archery
and is an excellent liaison between
our two organisations. Blake brings
strengths in bow hunting and
marketing that are unmatched. He
is in regular contact with the best
hunters and TV personalities in our
business and understands marketing
in todays digital age.
All three board members will
bring important knowledge and
diversity of experience to the ATA
board, stated Jay McAninch, ATA
president and CEO. Im looking
forward to working with 3Rivers
Archery and Teresa and believe she
will bring some fresh ideas from
the traditional sector of our industry
to the board. We also congratulate
Rob and Blake and look for them to
continue their efforts to grow archery
and protect bow hunting.
Blake Shelby is the vice-president
of sales and marketing for Precision
Shooting Equipment (PSE).
08/05/2017 08:53
 2016 RDF Ad 8.5039x11.9291.pdf 1 3/9/2017 12:38:28 PM

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 GTW FEATURE [Kahr Arms]

Three Kahr Arms

9mm pistols now
California legal
- Popular 9mms legal in California
- Three CW9s available
- Now available in California gun dealerships

CW9093BCF
Polymer frame
with black
carbon fibre
print, stainless The attractive CW9093BCF is one
steel slide of Kahrs newest finishes in a classic
black carbon fibre print. This textured

C
alifornia has more restrictive
gun measures than a lot of
other US states but now Kahr
Arms is happy to announce that three
of its popular CW9 9mm models are
now California legal. They are the
CW9 in a black carbon fibre frame,
standard CW9 with front night sight
and the very popular Cerakote Burnt
Bronze.
The three models all feature a
3.6in barrel with conventional rifling,
an overall length of 5.9 inches, and
a height of 4.5 inches and each
weighs just 15.8oz. All three offer a
trigger-cocking DAO, lock-breach,
Browning-type recoil lug, and a
passive striker block with no magazine
disconnect. Capacity is 7+1.
CW9093BB
Black polymer frame,
Cerakote Burnt
Bronze stainless
steel slide with black
appointments
weave provides a 3-D appearance
to the 9mm while also providing a
textured grip that has a tacky feel in
your hand.
CW9093N
Next in the line-up is the
Black polymer
CW9093N, which features a stainless
frame, matt
steel slide and a black polymer frame.
stainless slide
It also features a drift adjustable
white bar-dot combat rear sight and a
pinned-in polymer front night sight.
Last is the CW9093BB. The
Cerakote Burnt Bronze has been
a popular finish for Kahr Firearms
Group, having introduced it in
the Kahr and Magnum Research
product lines. The attractive
brushed-bronze finish always turns
a few heads at the gun range and
has proven to be the top choice of
many shooting enthusiasts.
The pistols are now available for
California gun dealers to buy from
authorised Kahr Firearms Group
wholesalers.
Kahr Arms
W: www.kahr.com.

20 www.guntradeworld.com

p020_GTW_06_Kahr.indd 1 08/05/2017 08:54

 CELEBRATING VICTORIES SINCE 1876

www.fiocchi.com
 GTW GREAT GEAR [Pocketknives]

Choosing the right

pocketknife
A
folding knife, also known as a pocketknife, is one of
those everyday essential tools you should never leave
home without. Compact by design and safe to carry,
having one ready at all times makes life a lot easier, whether
it is around the house, at work or out in the fields. The task
of picking the right pocketknife can be quite daunting. That
is why this months Great Gear focuses on the ins and outs
of these tools.

BLADE MATERIAL
Blade materials are always hotly debated
because there is no such thing as the perfect
blade steel. This is why opinions tend to
differ. Most blades are made of carbon
steel or stainless steel. As the name implies,
stainless steel is really corrosion resistant,
much more than carbon steel, which is
prone to rust fairly quickly when its not
well cared for. However, stainless steel
isnt as tough as carbon steel and
more difficult to sharpen. When
looking at robustness, ease of
use and sharpness, carbon
steel wins hands down. Bear
in mind, though, that when
you are not the caring
type, stainless steel
might be the better
option for you.

NUMBER OF BLADES
Contrary to what is commonly said, less is not always more;
especially when talking about pocketknives. These come in
all sorts of variations, from single blade to multi blade, while
not forgetting really intricate types such as Swiss Army
Knives and multi-tools.
BLADE LENGTH
Although a big folding knife
Obviously, single-blade knives are most popular for their
with an awe-inspiring 8in blade
simplicity and size, although they lack the ability to tackle
might seem impressive, maybe
multiple purposes.
a really compact pen knife
Multi-blade knives tend to have two or more similarly
with a 2in blade to put on your
sized blades, each with a specific task in mind. For example,
keychain might do more for you
a plain-edged blade for all-purpose work, a serrated edge
in your daily life. Folding knives
for slicing and a saw blade for working through wood and
with medium-sized blades of up
bone.
to four inches are ideal all-round
When you like having more in your pocket than just a
companions; compact enough
sharp blade, Swiss Army Knives and multi-tools might be
to still be handy compared to
just the ticket. These come in many shapes and sizes with a
bigger blades yet big enough to
variety of tools within easy grasp. Although multi-blade and
handle a wider variety of chores
multi-tool pocketknives can be really handy, not to mention
than a really small blade. Dont
cool, they are also a lot bulkier and heavier than a single-
forget to check local laws about
blade knife. Its up to you to decide what matters most.
the blade length that is allowed.

22 www.guntradeworld.com

p022-023 GTW GreatGear.indd 1 08/05/2017 08:55

 [Pocketknives]
designs, most pocketknives
ON THE EDGE
Pocketknife blades come with a
variety of edges: plain, partially or fully
serrated. For all-round use, a straight
does not accidentally snap
edge is preferable for push cutting (as
in peeling a pear), skinning, carving
and chopping. It is also far easier to
sharpen a plain edge than a serrated
one. When specific tasks such as
cutting fibrous materials such as rope,
netting or slicing bread (all pull cuts)
come into play, a serrated edge is your
best bet.
The best of both worlds is available
as well. Partially serrated edges with
a combination of plain and serrated
are also possible. Always bear in
mind that a (partly) serrated edge is
significantly harder to sharpen, so ask
yourself if you really need one.
OPENING MECHANISMS
An aspect worth considering when choosing a pocketknife is the
opening mechanism. Since the inception of folding knives, our hands
were the foremost means of opening them, either with two hands,
featuring a nail nick in the blade, or with one hand using a thumb
stud on the blade or hole in it.
The assisted-opening mechanism is relatively new. This features
an internal mechanism opening the knife once a certain amount of
pressure is applied to the blade with one hand.
Switchblades automatically open the knife with the push of
a button or the flick of a switch. Be sure to research your local
legislation on knives because some countries have restrictions or
even ban some of these opening mechanisms.
LOOKING GOOD
Once all these features have been taken into account,
it might be time to decide on the looks of your
pocketknife. Traditionally styled folding knives feature
a handle made from natural material such as wood
or stag horn. Contemporary knife designs are more
for the tactical crowd and mostly feature composite
handles, pocket clips and more daring blade designs.
From traditionalist hunters to black-clad doomsday
preppers, there is a pocketknife out there just for you.
p022-023 GTW GreatGear.indd 2
GREAT GEAR GTW
Apart from some basic
feature one of a variety
of locking mechanisms to
ensure the opened blade
back on your fingers.
LOCKING MECHANISMS
Apart from some basic designs, most
pocketknives feature one of a variety
of locking mechanisms to ensure the
opened blade does not accidentally
snap back on your fingers.
A first locking mechanism is the
ring lock and operating this is easy.
You turn a ring wrapped around the
pivot of the knife to a position where
a break in the ring allows the knife to
be opened. Once the blade is out, you
turn the ring again so that the space
through which the blade was folded
out is blocked.
The back lock mechanism is
partially visible on top of the knife.
The pocketknife locks when a locking
arm, which sits along the handle
spine, is moulded with a hook that fits
into a notch on the back of the blade
behind the pivot.
The liner lock secures the blade
through a tensioned metal liner
inside the handle. As with a back lock,
opening the blade activates the lock.
A frame lock is very similar to a liner
lock. The locking part, however, is a
section of the handle frame on the
side of the knife. GTW
www.guntradeworld.com 23
08/05/2017 08:55
 GTW SPOTLIGHT
Knives
ON...
Sharpening up
your knife sales
Dont make knives a secondary thought in your business plan
because sales really are booming right now. Gun Trade World
investigates the market.
M any feel incomplete without at
least some kind of knife at the
ready. Hunters, shooters, fishermen
and outdoorsmen in general can all
make excellent use of these sturdy,
trustworthy tools to make light work
of the most arduous tasks. This is
why it makes perfect sense for every
shooting and hunting shop to offer
an elaborate range of knives and
sharpeners.
KNIFE TYPES
The knife market is not exactly in
want of variety. Folding knives with or
without various locking mechanisms,
all numbers of blades and integrated
tools, fixed-blade knives in all sizes,
numerous blade shapes and blade
materials make for a very crowded
product offering indeed. Lets divide
them into the two big knife categories,
folders and fixed blade.
FOLDING KNIVES
With a blade hinged between the
grips, folding knives are safe to carry,
relatively compact, light and suited
for a variety of general purpose tasks.
Over 40 per cent of the retailers in our
survey state their knife sales are made
up of these general purpose folding or
pocket knives.
In their simplest form folding
knives do not feature a locking
mechanism, limiting their versatility.
With knives featuring a locking
mechanism, however, you can lock the
blade securely in place when opened
to prevent closure of the blade on the
24 www.guntradeworld.com
P024-028_GTW_06_SO...clothing.indd 1
users fingers, which allows tackling
more demanding tasks than folders
without a locking mechanism. Whats
more, many contemporary designs
now feature devices to enable users
to open their folding knives with just
one hand, adding more versatile, safe
and efficient use. No wonder that,
according to our survey, nearly 60 per
cent of retailers claim their best-selling
knife is the locking folder.
Multi-functional knives, such as
the well-known Swiss Army and their
offspring, are another breed of folding
knives offering extreme versatility in
a handy package. Combination tools,
like the kind Leatherman pioneered,
takes the multi-function concept
yet a step further. These are actually
compact foldable tweezers with many
functions, including several blades,
scissors, screwdriver bits and saws built
in. These really are the champions of
all-round toolbox knives.
FIXED-BLADE KNIVES
These are the most traditional.
Naturally longer than most folding
types with their blades always
exposed, they have to be carried in a
sheath, being larger, heavier and less
convenient to carry than most folding
knives. Because they are made in one
piece with the tang running right
through the handle, they are a lot
stronger than folding knives. Evidently,
with their greater strength and size,
these can tackle much heavier-duty
tasks. This makes them essential for
heavy-duty tasks up to and including
dispatching and butchering large game
animals, cutting sticks for fire and so
on. Fixed-blade knives account for 40
per cent of our retailers sales.
Looking at the functions most
consumers buy knives for, all-round
purposes are most mentioned. Its
interesting that the outdoors/bushcraft,
hunting, specialist and collecting
categories take a proportionally equal
share of the knife market according to
the retailers surveyed.
ITS ALL IN THE MATERIAL
Blade materials affect the functionality
of any knife. The choice of
specifications is huge but here are
some basics that you will have to get to
grips with.
Traditional high-carbon steels
are used, which are usually easy to
sharpen, hold their edge well, but are
prone to rusting. Modern stainless and
rust-resistant steels can be harder to
sharpen and hold their edge but can be
made as sharp as any surgeons scalpel.
Traditional Damascus and laminated
steels are largely hand forged and
exquisite, with cutting edges that
attain amazing sharpness combined
with the characteristic appearance
that makes them collectable exhibits
as well as functional knives. This said,
our survey points out that for the
large majority of retailers, carbon steel
is still the overall best-selling blade
material. Whats more, materials and
build quality are the main reasons
consumers buy knives, as claimed by
the retailers in our survey.
08/05/2017 08:58
 SPOTLIGHT ON...
Knives GTW

KNIFE SURVEY RESULTS

BEST-SELLING BRANDS (in no particular order)
Buck Marttiini Oy Schrade Ka-Bar
Gerber Wenger Outdoor Edge Mercator
Leatherman CRKT SOG Muela
Victorinox Kershaw WR Case Puma
EKA Mora Beretta Walther
Opinel Spyderco Elite Force Buffalo River
Cold Steel Alaska Helle Remington
Boker Joker Hunters Element Camillus

WHICH KNIFE TYPE WHICH FEATURES DO

SELLS BEST? BUYERS LOOK FOR?
Folding and locking 57% Materials/build quality 42%
Fixed blade 43% Cost 29%
Brand/make 29%

WHICH BLADE PURPOSE OF

MATERIAL IS MOST PURCHASE?
POPULAR? General/pocket knife 44%
Carbon steel 57% Deer stalking/hunting 14%
Stainless steel 43% Bushcraft/outdoor 14%
Specialist 14%
Collecting 14%

SALES OF FOLDING KNIVES ON PREVIOUS YEAR

UP 43% DOWN 29% SAME 28%

SALES OF FIXED-BLADE KNIVES ON PREVIOUS YEAR

UP 60% DOWN 30% SAME 10%

SALES OF COLLECTORS KNIVES ON PREVIOUS YEAR

UP 14% DOWN 0% SAME 86%

www.guntradeworld.com 25

P024-028_GTW_06_SO...clothing.indd 2 08/05/2017 08:58

 GTW SPOTLIGHT
Knives
ON...
INTERNATIONALLY ORIENTED
The knife market is very
internationally oriented indeed.
Brands and makers hail from all four
corners of the world. This doesnt
only make for overwhelmingly wide
product ranges and categories but also
quality and pricing differs.
It is not exceptional for knife
brands to operate with a two or even
three-tier model ranges. This can be
made up of the premium models,
which they produce themselves
in-house, and other models whose
production they outsource to makers
abroad to their exacting standards.
This segmentation enables brands to
cater for international markets with
different income levels while still
offering quality products with the best
price-performance ratio.
26 www.guntradeworld.com
P024-028_GTW_06_SO...clothing.indd 3
DIFFERING TASTES AND
BOUNDARIES
It is interesting to learn about the
various market preferences. Different
countries and cultures make for
different tastes in knives. In the USA,
for example, Bowie knives, of the
big fixed-blade variety, are really well
liked. Tactical black knives are equally
popular stateside.
Conversely, Continental Europe has
more traditional tastes, with types such
as the typical German Jagdnicker still
much in demand.
The popularity of various knife
types does not only depend on local
tastes but also local laws. For example,
in England and Wales, folding
pocketknives are not allowed if the
cutting edge of the blade exceeds three
inches. Legal boundaries such as these
cause brands to adapt their product
lines where necessary.
KNIVES FOR EVERY BUDGET
From extremely cheap Far Eastern
knives up to limited edition handmade
examples, there are knives on the
market to cater for everybodys tastes
and means. Because there are a lot of
knife collectors out there, people do
pay top money for great products.
According to the retailers in our
survey, a sizeable portion of sales, about
14 per cent, comes from collectors.
This might not sound like much but
these higher priced collectables make
for interesting business. As a retailer
you might make as much, or more,
profit selling only one collectable knife
as you might selling 10 dirt-cheap,
entry-level knives.
STAYING SHARP
Although modern blade materials
are designed to keep edges sharper
for a longer time, a smart retailer will
also understand that he can leverage
his knife category by cross-selling
complementary items such as
sharpeners. From large tools designed
to sit in the shop and encourage
customers to come back to get their
knives sharpened professionally,
to pocket sharpeners they can take
with them into the field or use at
home, these are great ways to increase
revenue.
08/05/2017 08:58

MATRIX OF SUPPLIERS
KNIFE BRANDS
USA
AccuSharp
E: sales@accusharp.com
W: www.accusharp.com
TAIWAN
Acellent
E: via website
W: ace.llent@msa.hinet.net
ITALY
Advance Group
E: info@advancegroup.it
W: www.advancegroup.it
SPAIN
Aitor Pielcu s.l.
E: pielcu@pielcu.com
W: www.pielcu.com
USA
Knives of Alaska
E: via website
W: www.knivesofalaska.com
PAKISTAN
Arduous Enterprises
E: info@arduousgroup.com
W: www.arduousgroup.com
SOUTH AFRICA
Arno Bernard Knives
E: sales@arnobernard.com
W: www.arnobernard.com
FRANCE
Atelier 1515
E: emmanuel@1515-laplace.com
W: www.1515-laplace.com
CONTINUED OVERPAGE...
P024-028_GTW_06_SO...clothing.indd 4
FEATURE
SPOTLIGHT ON...
CompanyKnives
Name GTW
FRANCE USA ITALY HUNGARY
Baladeo Buck Knives Inc. Consorzio Coltellinai DNC Knife
E: contact@baladeo E: pfstore@buckknives.com E: info@mkm.it E: info@tumpek-dnc.com
W: www.baladeo.com W: www.buckknives.com W: www.consorziocoltellinai.it W: www.tumpek-dnc.com
USA USA EL SALVADOR FRANCE
Benchmade Knife Co Camillus Condor Tool & Knife Dozorme Claude
E: Info@benchmade.com E: promboy@acmeunited.de E: rcuellar@imacasa.com E: claudine@dozorme-claude.fr
W: www.benchmade.com W: camillusknives.com or acmeunited.de W: www.condortk.com W: www.dozorme-claude.fr
ITALY GERMANY FRANCE GERMANY
Beretta Carl Walther Coutellerie Nontronnaise Eickhorn Solingen
E: via website E: via website E: export@forge-de-laguiole.com E: info@eickhorn-solingen.de
W: www.beretta.com W: www.carl-walther.de W: www.coutellerie-nontronnaise.com W: www.eickhorn-solingen.de
USA USA USA SWEDEN
Blade-Tech Industries Chris Reeve Knives CRKT EKA Knivar AB
E: kathryn@blade-tech.com E: crkinfo@chrisreeve.com E: info@crkt.com E: info@eka-knivar.se
W: www.blade-tech.com W: www.chrisreeve.com W: www.crkt.com W: www.eka-knivar.se
USA CAMBODIA SPAIN USA
Blue Ridge Knives Citadel Cambodia Cudeman ESEE
E: onestop@blueridgeknives.com E: citadel@camnet.com.hk E: cudeman@cudeman.com E: info@eseeknives.com
W: www.blueridgeknives.com W: www.knives-citadel.com W: www.cudeman.com W: www.eseeknives.com
GERMANY FRANCE CHINA ITALY
Boker Claude Dozorme CUT Intl Ltd China Extrema Ratio
E: info@boker.de E: via website E: fiona@cutcoltd.com E: info@extremaratio.com
W: www.boker.de W: www.dozorme-claude.fr W: www.cutknives.com W: www.extremaratio.com
BELGIUM/USA USA TAIWAN ITALY
Browning Cold Steel Cuttway Products Co Inc Fantoni Srl Knife Tech.
E: gael.bienfait@browning-int.com E: sales@coldsteel.com E: sales@cuttway.com E: fantonisrl@gmail.com
W: www.browning-int.com W: www.coldsteel.com W: www.cuttway.com W: www.fantoniknife.com
NORWAY USA PAKISTAN FRANCE
Brusletto Colonial Knives Damascus Steel Industry Fontenille Pataud
E: kundeservice@brusletto.no E: knives@colonialknifecorp.com E: via website E: gilles@fontenille-pataud.com
W: www.brusletto.no W: www.colonialknifecorp.com W: www.alibaba.com W: www.fontenille-pataud.com
www.guntradeworld.com 27
08/05/2017 08:58
 GTW SPOTLIGHT
Knives
ON...

MATRIX OF SUPPLIERS CONTINUED KNIFE BRANDS

FRANCE USA JAPAN FRANCE RUSSIA
Forge de Laguiole Ka-Bar Knives Inc Maruyoshi Opinel Svetozar
E: export@forge-de-laguiole.com E: info@ka-bar.com E: info@maruyoshi-mtc.co.jp E: export@opinel.com E: lebanin@gmail.com
W: www.forge-de-laguiole.com W: www.ka-bar.com W: www.maruyoshi-mtc.co.jp W: www.opinel.com W: www.svetozar-knife.com
ITALY CHINA ITALY USA FRANCE
Fox Knives KAK/Huishang Group Maserin Outdoor Edge Thiers Issard
E: info@foxcutlery.com E: ariel_june@hotmail.com E: info@maserin.com E: moreinfo@outdooredge.com E: thiers-issard@wanadoo.fr
W: www.foxcutlery.com W: www.kakcn.com W: www.maserin.com W: www.outdooredge.com W: www.thiers-issard-sabatier.com
USA USA USA GERMANY USA
Frost Cutlery Katz Knives Inc Master Cutlery OTTER-Messer GmbH Tops Knives
E: via website E: katzn@aol.com E: sales@mastercutlery.com E: info@otter-messer.de E: via website
W: www.frostcutlery.com W: www.katzknives.com W: mastercutlery.com W: www.otter-messer.de W: www.topsknives.com
USA USA RUSSIA GERMANY GERMANY
Gatco/Timberline Kershaw Maxim Knives Pohl Force GmbH Trompeter & Richi
E: gatco@gatcosharpeners.com E: info@kai-usa.com E: knives@mail.ru E: contact@pohlforce.de E: rm-trompeter-ritchi.de
W: www.gatcosharpeners.com W: www.kershawknives.com W: www.maximknives.com W: www.pohlforce.de W: www.trompeter-ritchi.de
USA JAPAN GERMANY USA USA
Gerber Kitasho/Kanetsune Mercator Pro-Tech Knives United Cutlery
E: sales@gerbergear.com E: info@kitasho.co.jp See Otter Messer E: dave@protechknives.com E: via website
W: www.gerbergear.com W: www.kanetsune.com W: www.protechknives.com W: www.unitedcutlery.com
Canada FRANCE CZECH REPUBLIC USA USA
Grohmann Knives Laguiole Arbalete Mikov Puma Knife Co USA Utica Cutlery/Kutmaster
E: info@gknives.com E: direction@laguiole-arbalete.com E: info@mikovknives.com E: customerservice@pumaknifecompanyusa.com E: sales@kutmaster.com
W: www.gknives.com W: www.laguiole-arbalete.com W: www.mikovknives.com W: www.pumaknifecompanyusa.com W: www.kutmaster.com
USA FRANCE SWEDEN USA SWITZERLAND
Havalon Knives Laguiole En Aubrac Mora of Sweden Queen Cutlery Victorinox
E: customerservice@havalon.com E: accueil@laguiole-en-aubrac.fr E: info@moraofsweden.se E: via website E: info@victorinox.ch
W: www.havalon.com W: www.laguiole-en-aubrac.com W: www.moraofsweden.se W: www.queencutlery.com W: www.victorinox.com
NORWAY USA GERMANY USA ITALY
Helle Lansky Mr Blade Randall Knives Viper
E: post@helle.no E: via website E: info@mrblade.com E: info@randallknives.com E: info@technocut.net
W: www.helle.no W: www.lansky.com W: www.mrblade.com W: www.randallknives.com W: www.viper.it
TAIWAN USA SPAIN USA GERMANY
Huang Chieh Metal Ind. Leatherman Muela SOG Speciality Knives Waffentechnik B&E
E: Jason@hc-m.com.tw E: info@leatherman.com E: manufacturas@mmuela.com E: marketing@sogknives.com E: waffentechnik-solingen.de
W: www.hc-m.com.tw W: www.leatherman.com W: www.mmuela.com W: www.sogknives.com W: www.waffentechnik-solingen.de
GERMANY ITALY SPAIN USA SWITZERLAND
Hubertus Schn. LionSTEEL s.a.s Nieto Miguel Schrade (Taylor brands) Wenger
E: info@hubertus-solingen.de E: info@lionsteel.it E: mnieto@mnieto.com E: info@taylorbrandsllc.com E: info@wenger.ch
W: www.hubertus-solingen.de W: www.lionsteel.it W: www.mnieto.com W: www.taylorbrandsllc.com W: www.wenger.com
NEW ZEALAND SPAIN USA USA FRANCE
Hunters Element Martinez Albainox S.U.L. Ontario Knife Company Spartan Blades Wildsteer Sarl
E: via website E: contacto@albainox.com E: via website E: via website E: contact@wildsteer.com
W: www.hunterselement.co.nz W: www.albainox.com W: www.ontarioknife.com W: www.spartanbladesusa.com W: www.wildsteer.com
SPAIN FINLAND GERMANY USA USA
Joker Marttiini Oy Oberland Arms Spyderco WR Case
E: joker@joker.es E: marttiini@marttiini.fi E: satzinger@oberlandarms.com E: shows@spyderco.com E: intldealerinfo@wrcase.com
W: www.joker.es W: www.marttiini.fi W: www.oberlandarms.com W: www.spyderco.com W: www.wrcase.com

28 www.guntradeworld.com

P024-028_GTW_06_SO...clothing.indd 5 08/05/2017 08:58

p029_GTW_06_EKA.indd 1 05/05/2017 14:10
 GTW FEATURE [Hogue Knives]
Hogue Knives announces
Out The Front automatics
Hogue Knives has expanded its automatic knife
line to include Out The Front (OTF) models.
W
eve created an
OTF automatic
for people who
like to use and abuse their knives,
said Hogue managing partner and
master toolmaker Jim Bruhns.
The result is a lightning-fast
spring-action knife that is a reliable
workhorse each and every time you
need it.
Hogues OTF automatic
knives are designed to combine
exceptionally effortless opening
action with superb ergonomics
for reliable and repeatable one-
handed operation. A smooth slide
Stainless steel automatic trigger
deployment and retraction
Clip point and
Tanto blade styles
30 www.guntradeworld.com
p030_GTW_06_Hogue.indd 1
of the trigger fires the blade with
impressive force. The spring-assisted
deployment holds fast after firing for
even the most demanding chores.
Blade profiles for the OTF
include Tanto or Clip Point varieties
with either a stone-wash-tumbled
or black PVD finish. Made from
0.125in-thick CPM154 steel, the
blade offers superior corrosion
resistance while providing excellent
edge retention. The blade is
cryogenically heat treated to 57-59
RC and hand sharpened and honed.
The Type III hard coat anodised
6061-T6 aluminium frame is
Thumb recess for better
grip when deployed
Hogues Out The Front automatic knives are
designed to combine exceptionally effortless
opening action with superb ergonomics for
reliable and repeatable one-handed operation.
ABOUT HOGUE
Hogue Knives are made
sculpted for an ergonomic grasp in the USA by Hogue
and comfortable one-handed Inc and are designed by
deployment. The frame is patterned former Recon Marine
with a hexagonal tread pattern for Allen Elishewitz. Hogue
additional grip traction. The body Automatic Knives
includes a thumb recess at the are for sale through
frame opening for better grip while authorised dealers only.
deployed. Models are available in For a list, or to become
matte black, matte grey or desert an authorised dealer,
sand with black hardware. The frame please call Hogue
is finished with a deep carry tip- directly at +1 800 438
down pocket clip. 4747 or visit www.
Every OTF is individually tested hogueknives.com.
and laser etched with a unique serial
number before it bears the Hogue
name.
Frame options:
matte black,
Hexagonal matte grey and
tread pattern desert sand
08/05/2017 09:01
 #7116B 15-45x65 zoom

gun trade-december.indd 1 22/08/16 18.08

 GTW FEATURE [EKA]
EKA chases the
American dream
Swedish knife giant EKA is a leading force in the European marketplace but
with demand from the Americas growing it was time to branch out. Gun
Trade World spoke with Chad Freeman, the man tasked with establishing
the brand in North America, about why EKA can be a huge success.
I
nterest from companies based
in North and South America to
obtain EKA products has steadily
been increasing since 2010. So in an
effort to grow the brand, EKA made a
strategic decision to establish its own
facility in North America, located in
South Florida.
This location allows EKA to be
centrally located and our proximity to
Fort Lauderdale and Miami allows
people to easily come and meet with
us, said Chad Freeman, chief operating
officer for EKA North America.
Miami International Airport
(MIA) is commonly known as the
gateway to Latin America. It averages
over a million international passengers
a month. This also allows us to easily
access flights to meet with very
prominent companies at short notice.
Chad is pleased with the initial
reception EKA has received in the US.
EKA is experiencing very positive
results and feedback. People are still
learning that EKA now has a facility
in the US with stock and they dont
need to import products directly from
Sweden.
32 www.guntradeworld.com
p032_GTW_06_EKA.indd 1
The office in Sweden is still getting
requests weekly from people in the
US, Canada and Latin America with
questions on where they can purchase
and how they can they get their hands
on our products.
The quality of the EKA product
range is there for all to see but there are
a number of items that are particularly
catching the eye of the American
industry.
The items that have received the
most interest thus far have been the
Nordic W12 and T12 models, Swede
9 and T9 models and CordBlade W9
and T9 models. We believe this is
mostly due to the fact that these are
the first models offered by EKA to
use Kydex and G10. Not to mention
the fact that the Kydex and G10 we
are using actually comes from the US.
When you combine quality materials
like these with Swedish Sandvik
12C27 steel you then have a great-
quality product.
Competition is fierce in the North
American knife market but Chad
believes the EKA brand can offer
something that the competition
Q&A
Did you exhibit at SHOT
Show? How was the
reception there?
We exhibited for the
previous four years and
it has always gone well,
but this year we had to
skip it to find the right
cannot a mix of longevity and spot, so hopefully next
quality. year well be able to tell
Competition is everywhere, thats you about the progress.
for sure. We have to be aware of other
knife brands but we do not let them What are your plans
dictate what we do. EKA is focused on for moving EKA North
delivering a quality product, like it has America forward over
always done over the last 135 years. the coming years?
Other brands have come and gone Our plans are to
over time but we feel that the main establish a good image
ingredient in the recipe of success for and a strong marketing
EKA has been quality. When you are platform to solidify our
producing and delivering a quality brand.
product it speaks volumes, and the
owners and users then become our How large is the EKA
advocates, telling everyone they know North America team?
about our great products. Flexibility and customer
We have some very interesting service are key
plans for the near future that we words for us at EKA.
will not disclose at this time. We are A small and efficient
certain, though, that when we do administrative section
move forward it will exponentially consisting of committed
increase the brand awareness of EKA and quality-minded
in the US market specifically. GTW employees ensure
that the needs of the
customer are filled.
EKA North America
T: +1 844 253 8352
W: www.ekaknives.com
08/05/2017 09:01
p033_GTW_06_Cometa.indd 1 05/05/2017 12:37
 GTW FEATURE [Camillus]

Everyday option
for increased trade
Give your sales a boost by stocking Camillus freshly released Morph
knives, featuring an offset blade design and lightweight construction.

A
s one of the oldest knife
manufacturers, Camillus
has developed a wide
array of products for the hunting,
fishing, sporting and tactical
markets, including folding and
fixed-blade knives, machetes, multi
tools and more. Camillus products
are manufactured using the finest
materials and craftsmanship to
ensure reliability.
One of the companys recently
introduced items is the Morph, an
8in, titanium-bonded, ball bearing
folding knife designed for extreme
durability and versatility in the
field.
Created in collaboration
with Joel Davis, a renowned
metalsmith, the Morph features
a unique, offset blade, making it
ideal for high-leverage cutting.
Additionally, the distinct shape
and design of the blade makes
the knife extremely strong and
instinctive. With stainless steel
ball bearings, the Morph opens
quickly and is as reactive as the
task requires.
With maximum toughness and
optimal adaptability, the Morph is
the ideal everyday carry knife, said
Patrick Romboy, Sales Director for
Camillus in Europe.
The unique design makes it
strong enough to perform any task,
from mundane to emergency, while
light enough to carry without
the worry of adding unnecessary
weight to your pack.
Featuring a G10 and stainless
steel handle, the 3in blade is
made with titanium-bonded
AUS-8 steel, which offers
increased corrosion and adhesion
de
bla
in
3
resistance, while holding a stronger
edge. The Morph includes a heavy-
duty belt clip, making it easy and
comfortable to carry and is covered
by the Camillus lifetime warranty.
Camillus products are available
in Europe through Acme United
Europe.
For America visit camillusknives.
com or call +1 800 835 2263
Acme United Europe
T: +49 212 23245 20
E: promboy@acmeunited.de
W: www.acmeunited.de

Titanium-bonded AUS-8 steel blade

G10 and stainless steel handle

34 www.guntradeworld.com

p034_GTW_06_Cammilus.indd 1 08/05/2017 09:02

 Polar T96

THELOW-LIGHT
BRIGHTEST
HUNTING
THE FIRST
RIFLESCOPE WITH MORE THAN 96 %
SCOPE IN THE WORLD: TOTAL LIGHT TRANSMISSION.

2.5-10x50 Polar T96 3-12x54 Polar T96 4-16x56 Polar T96

Schmidt & Bender ushers in a new era of high-transmission scopes Only this makes it possible to use the very last light of the evening
with the Polar scope line. Never before has a transmission of for a successful evening hunt in the raised hide.
over 96% been achieved with a variable scope with 4x zoom.

For more product or dealer information visit:

www.schmidt-bender.com

Schmidt & Bender GmbH & Co. KG | Am Groacker 42 | D 35444 Biebertal, Germany | t: +49 (0) 6409 - 8115 - 0 | info@schmidt-bender.de | www.schmidt-bender.com
 GTW REVIEW [Wiley X]

Wiley X
shows the way
Editor Rob Smith sits down with key members
from Wiley Xs EMEA and US teams to reflect on
the recent SHOT and IWA shows, both of which
were vitally important to the companys success
on a global scale.

T
he SHOT Show, based in Las Vegas, Nevada, and the IWA show
Wiley X USA held in Nuremburg, Germany, hold large pieces of the collective
T: +1 800 776 7842 puzzle for companies that want to expand and grow internationally.
W: www.wileyx.com One such company is fast-growing eyewear specialist Wiley X and we caught
up with Ray Hill, US director corporate accounts/outdoor sales and Thomas
Wiley X EMEA
Wver, EMEA vice-president and outdoor director to judge how this years
T: +45 96 93 00 45
visit to the two shows has helped to boost Wiley Xs global appeal.
W: www.wileyx.eu

Rob Smith: Its been a busy
few months for Wiley X, with
a number of important trade
shows. Firstly, what are your
main reasons for attending both
the SHOT and IWA shows?
Thomas Wver: For Wiley X
EMEA, the IWA show is by far
the most important hunting/
shooting and tactical show of the
year. This is where we meet new
potential distributors as well as
follow up with existing ones.
Ray Hill: For Wiley X US,
SHOT Show is extremely
important because it directly
caters to our core sales verticals
in the shooting, hunting,
outdoor and tactical worlds.
Being in January every year,
SHOT provides us with the
perfect venue to showcase our
latest and greatest products,
while meeting with existing
and new accounts. In addition,
our various marketing partners
and platforms help us continue
Thomas Wver, EMEA vice-president
and outdoor director.
Ray Hill, US director corporate
accounts/outdoor sales.
to spread the Wiley X message
and increase sales globally.
RS: Did you come away from
the shows with everything you
needed to as a company in terms
of contacts, deals and brand
exposure?
TW: This was the first year we
had a new customised stand
especially made for IWA. We
had tremendous exposure and a
lot of fantastic feedback.
RH: SHOT Show was again a
huge success in promoting our
brand and capturing initial sales
for the start of 2017. In fact, we
captured our highest amount of
sales in the 20-plus years weve
been attending.
RS: Did you meet any new and
interesting partners/potential
partners?
TW: It is fair to say that Wiley
X is the brand on the move
and it seems like everyone
wants a piece of the action.
Right now we are working on
12 new distributor setups all
of them a direct result of being
at IWA.
RH: Every year we meet new
potential partners that will help
us drive our brand across the
globe. Celebrating our 30th
anniversary this year added
to that excitement and draw
as large crowds gathered at
our booth to join us in the
celebration and take advantage
of early year specials.
RS: Do you see the respect and
appeal of the Wiley X brand
growing at both shows?
TW: Indeed. Going back a few
years we had to push much
harder to reach out to key
persons. Now, as our brand has
grown considerably, key buyers
are reaching out to us, asking if
the market they are interested in
is available.
RH: Absolutely, and its truly
supported by the increase in
business we capture year over
year. Retailers and consumers
alike understand our message of
Absolute. Premium. Protection.
and its obviously resonating

36 www.guntradeworld.com

p036-037_GTW_06_WileyX.indd 1 10/05/2017 15:56


in and outside of these major
shows.
RS: How much importance
would you give both of these
shows to growing your presence
around the globe?
TW: As Wiley X is also
represented in outdoor, MC,
fishing and optical markets, just
to mention some that we operate
in, all shows are important for
each market. But IWA is vital
for Wiley X EMEA and is
considered the most important
of them all.
RH: The same holds true for
Wiley X US. We have key
sales channels throughout our
internal divisions that all help
promote and grow the brand
globally. Each division has its
core trade show schedule and for
our outdoor and tactical retail
market, SHOT Show is vital
and extremely important to our
continued success.
p036-037_GTW_06_WileyX.indd 2
RS: Both shows are becoming
increasingly international; this
must really please you?
TW: One of our biggest goals in
attending IWA is to grow our
brand through distributors even
further. The more international
any given show is, the higher our
chances are in meeting the right
people, and IWA 2017 was epic.
RH: International growth is key
to our success and SHOT brings
those customers in to allow us to
meet face to face and establish
the foundation for a successful
long-term partnership.
RS: Both shows reported strong
visitor numbers and a high
volume of exhibitors but how
busy were they for you?
TW: Each year we state that
the show has been the best
and busiest for us and this
year was no exception. We
had continuous meetings
throughout all four days.
gain that much more interest.
RH: SHOT Show was again
well attended and we were
extremely busy throughout each
day. Overall isle traffic seemed
to be slower from the prior year,
but the level of quality leads and
customers seeking out our brand
continued to be strong.
RS: Which Wiley X products
did visitors to your stand
particularly enjoy getting their
hands on?
TW: We had huge interest in
our Kryptek models and our
new WX Rogue Comm Temple
styles, but in general people
were taken by the quality and
toughness of all of our products.
RH: Its the same for Wiley
X US. We have carved out a
strategic niche of being the
strongest, highest quality, most
impact-resistant premium
eyewear in the market and each
[Wiley X] REVIEW GTW
year our newly launched products
Our partnership with Kryptek
with the camou patterns and
models chosen were a big hit
across all market segments.
RS: What size stands did you
have at both shows this year?
TW: Wiley X EMEA had a
70m2 stand at both and we
expect to grow this next year.
RH: Wiley X US had a 400 sq ft
booth that highlighted our 30th
anniversary throughout, daily
happy-hour events and special
guests, as well as a section for
our licensed Remington eye and
hearing protection.
RS: It really seems like your
brand and company is growing in
America and EMEA countries
and with key trade shows also
growing alongside you, partners
from around the globe can trust
the Wiley X brand. GTW
www.guntradeworld.com 37
10/05/2017 15:56
 GTW FEATURE [In Your Sights]

Targeting great
GEAR
The In Your Sights brand model has been conceived with todays audience
in mind. Sensibly priced, fit for purpose equipment crossed with multi retail
platforms to facilitate the consumers ease of purchase.
38 www.guntradeworld.com

p038-039 GTW IYS.indd 1 08/05/2017 09:03


S hooting equipment and
accessories retailer In Your
Sights, established by Tim Maiden,
brings a fresh approach to the
future of the industrys outlook
on online sales as its eBay and
e-commerce website platforms
launch this month.
MODERN BRAND,
MODERN FEEL
Based in Malvern, the online
market leader is the first choice
for a specialist range of good
value and trusted own-brand
shooting products, including
Atom, Chameleon and Boresnake.
Retaining the principle of only ever
selling what it has physical stock
of enables In Your Sights to offer
same-day despatch and next-day
delivery on all of its products. With
recent development from Dupree
Creative, In Your Sights has given
its online presence a modernised
feel that continues to be strongly
supported with a high level of
p038-039 GTW IYS.indd 2
customer service and purchasing
confidence.
CLEVER SOURCING
Tim Maiden, director of In Your
Sights, explains: While pursuing
my interest in shooting pursuits,
I found I couldnt always get the
products that I wanted and when I
wanted them for. My background
and experience in sourcing meant
the idea was straightforward and
this is what I needed to do to make
a difference.
SUPPLY AND DEMAND
With 15 years of product sourcing
knowledge for his familys business,
Tim has always directly imported
his products and is experienced in
how the supply chain works and
what goes along with that, whether
it be for a B2B environment or a
B2C state of mind. The company
has sold on eBay since 2004 and has
carved a niche in the market with
over 300 product lines and sells more
[In Your Sights] FEATURE GTW
While pursuing my interest in shooting
pursuits, I found I couldnt always get
the products that I wanted and when I
wanted them for.
IN YOUR SIGHTS | TIM MAIDEN
Far left: IYS Fully e-commerce, fully respeosive
website.
Above left: The IYS EBay store mirrors the look of
the new website.
Above: Distinctive EBay listing images help
consumers with brand recognition.
THE IYS COLLECTION
riflescopes and red-dot sighters than
anyone currently in the market.
OF OWN BRANDS ONLINE CONVENIENCE
Aspiring to prove that embracing
an online presence is the way
forward for the industry, the recent
adoption of a new look and feel
for the In Your Sights website
platforms brings an added value to
the products to instil the quality of
purchase by the customer.
EVER EXPANDING
In Your Sights consists of an office
and fulfilment centre for the web-
only platforms and is looking to
continue the expansion of the In
Your Sights portfolio. Brands with
innovative products on the market
are encouraged to contact Tim. GTW
In Your Sights
A set of strong, well-defined T: 01684 491886
sub-brands help clearly segment E: info@inyoursights.co.uk
the IYS offerings. W: www.inyoursights.co.uk
www.guntradeworld.com 39
08/05/2017 09:03
 GTW INDUSTRY INSIGHT
National Shooting Sports Foundation

National Shooting Sports Foundation, Inc.

A s youre reading this June
issue of Gun Trade World,
NSSF is digging in to the work
that will produce the 2018 SHOT
Show. Of course, our industry is
about far more than that one
great show, just as its about far
more than the IWA show for our
international colleagues.
A great deal of our work
outside the many important
industry-focused events we
host, such as the upcoming
Industry Summit and Import/
Export Conference, is providing
timely, intelligent content
our front-line retailers can
use to improve how they do
business and the customer
experience. Recently weve
been working with business
consultant Robbie Brown, who
has an extensive background
in retailing, wholesaling and
distribution service. He has been
CEO of numerous companies
in the shooting sports industry,
including several retail chains

Whats A
and distribution companies,
is a frequent round-table
moderator and speaker before
industry trade shows, and has

Customer Worth?
published hundreds of articles
in various trade magazines.
The following is just one of
the articles hes created for us,
and as the topic is one that is
universal, we think the readers
of Gun Trade World will benefit
from these insights as much as Not fully realising what your businesss most valuable asset is could
those of us here in the US have. cost you a great deal of money.
Enjoy.

Patrick Shay
By Robbie Brown profit-and-loss (P&L) statement. bad experience and vowing never
NSSF director, retail services
Not only do your customers again to shop there. The cost in

I f I asked a bunch of retailers

what they consider to be their
most expensive asset, many would
represent present and future sales,
they are, hopefully, a walking,
talking endorsement of your store
lost sales and damaged reputation
is huge.

answer their inventory because
its the largest balance sheet asset.
Some might answer its the value
of their real estate, their location
or their investment in staff and
training, while others would
consider their sterling reputation
their most important asset. These
are all good answers, but in reality
the most valuable asset a business
has is one that isnt even listed on
the balance sheet: their individual
customer.
Customers drive sales, which
represent the top line of the
40 www.guntradeworld.com
and freely encourage others to buy
from you.
Your customer base, central to
your success, is also a fragile and
perishable asset.
Despite all the potential they
represent, retailers perpetually do
things (or dont do things) that
serve to erode consumer loyalty.
In many cases, stores do things
that permanently drive customers
away, and thats a scenario for
disaster because those same
customers will, often for many
years, tell their friends about their
DOES THIS SOUND LIKE YOU?
Lets talk about how you
might be driving away your
customers. In my experience,
the top reasons customers leave
are staff indifference, non-
competitive prices, failure to
match a competitors prices, poor
return policies, lack of product
selection, failure to resolve
consumer complaints, stock-outs
on advertised products and the
perception that the retailer views
the consumers as a commodity
rather than a treasured asset.

p040-041_GTW_04_NSSF.indd 1 08/05/2017 09:04


All of these are a bad way to do
business, but the most aggravating
retail transgression of all for a
merchant to commit is to address
customer complaints by stating:
It is our policy as a reason to
not accommodate the consumer.
Such policies are most likely in
direct conflict with the common
customer policy of dealing only
with retailers who are willing to
satisfy a problem regardless of
where the fault lies.
Take a step back now and
think, how many customers
havent you seen in a while, maybe
for months, who you used to see
on a regular basis? Do you have
new customers come in never to
return? Are you regularly losing
sales because your customers
are saying they can get the same
item from the store across town
cheaper? If youre saying yes to any
p040-041_GTW_04_NSSF.indd 2
of these, its time you put yourself
in the shoes of your customer, and
its time to make a change.
ADD UP THE NUMBERS
Ones appreciation of the
customer is heightened if you
can estimate the dollar value of
each consumer over the average
lifetime of your consumers. No,
that doesnt contradict what I said
about not treating customers like
a commodity, but crunching the
numbers can easily drive home
the impact each customer has on
your bottom line.
Begin by determining the total
customers you have. (If you dont
have that number then shame
on you.) Your active customer
e-mail list is a good start. Your
background-check forms for
firearms purchases are another
good source, and its possible your
National Shooting Sports Foundation
stores POS system captures this
kind of information through daily
or weekly customer transaction
counts, as well as the average value
of those transactions.
Next, build several theoretical versus trying to gain a new
customer purchasing profiles.
For example, lets assume a
customer who is age 30 might
be a customer for 20 years. If this
customer buys at least one gun
every four years at an average price
of $700, thats $3,500, and thats
before all the ammo, accessories,
apparel, licences, shooting
courses, range fees and so on.
With enough profiles, you can
then estimate the lifetime value
of many of your customers. Are
they each worth $3,000, $10,000,
$25,000, $50,000 or higher? Lets
say the average consumer for our
industry, over a 20-year period,
will spend $10,000 to $25,000. If
INDUSTRY INSIGHT
GTW
you lose 100 customers over 20
years, that amounts to lost sales of
$1,000,000 to $2,500,000. Ouch!
Remember, it is much cheaper
to keep an existing customer
customer and far less work than
trying to woo back customers
whove had a bad experience, or
convince the people those soured
customers told about it that they
ought to give you a try. It is in
your best interests to honour your
most valuable asset and keep them
returning again and again. GTW
National Shooting Sports Foundation
T: +1 203 426 1320
E: info@nssf.org
W: www.nssf.org
National Shooting Sports Foundation, Inc.
www.guntradeworld.com 41
08/05/2017 09:04
 GTW REVIEW [Norica]
The company
behind Norica
How did the
T
he story of the Norica
brand and the company
Spanish Civil behind it Eibar
War influence Airgun Trading Company is
an interesting one full of twists
business? Why and turns, and has ultimately led
does every to the success that the Spanish
manufacturing giant is currently
member of the experiencing.
production team GTW caught up with Gorka
Oyaga, Noricas export area
need to have 15 manager, to find out more about
years experience? his companys journey.
Why do sales The company began selling
air rifles, shotguns and muzzle-
keep increasing? loading pistols, says Gorka.
Gun Trade World The vision of the management
combined with a highly skilled
finds out. staff brought to the enlargement
42 www.guntradeworld.com
p042-043_GTW_06_Norica.indd 1
of the portfolio: forging, tooling,
hardware parts and supplies,
automobile and truck spare parts,
parts for tanks and other military
equipment supplies.
The journey began when Mr
Norberto Arizmendi founded
Sociedad Industrial Norberto
Arizmendi & Cia in 1917
after completing his gunsmith
education at the Armeria Eskola
of Eibar, the prestigious cradle of
the Spanish gun industry.
Mr Arizmendis goal was
to supply a growing market
whose customers were hungry
for quality and reliable air rifles,
shotguns and muzzle-loading
pistols.
After the bombing of the
factory by the Condor Legion
during the Spanish Civil War the
company rebuilt the industrial
facilities with big efforts.
However, not many years after,
given the growth of the company
the management decided to
relocate to a bigger and more
modern facility at Otaola Street,
where it remained for 50 years.
The company changed from
privately owned business to co-
operative society (worker owned),
which is very common in the
Basque Country, changing its
name to Farmi SAL.
The commitment and
experience of the staff resulted
10/05/2017 16:20
 [Norica] REVIEW GTW

PRESENT DAY
Nowadays the company is stable
and enjoying year-on-year growth,
it employs 17 full-time staff and
is committed to designing and
manufacturing in the Basque
region.
One-hundred per cent of
the Norica air rifles are designed
and manufactured in the Basque
Country, Spain, says Gorka.
We work very closely with our
suppliers, with most of them
walking distance from our factory.
Ninety-five per cent of our
suppliers are based in Spain and
the remaining five per cent are
either in Italy or France.
Having your products
manufactured locally doesnt
guarantee quality products for
the end user, however Gorka
highlights two key components
that allow Norica products to
stand out.
Performance and durability,
says Gorka. At Norica we keep
the values and essence of Eibarrese
industry: manufacture high-quality
and performance products that
pass down from generation to
generation.
We only use the best available
materials and parts to produce
our air rifles, resulting in high-
performance, long-lasting
products. Obviously, some of these
parts are inside the air rifle and
cant be seen from the outside.
We believe in the use of steel for
the main parts and this is highly
appreciated in markets where the
use of air rifles is intensive. For
example, the breeches of all our air
rifles are made of steel, even on the
most basic models.
It makes us all feel very proud
when we meet distributors and
they tell us: You have the best
gas ram system on the market
or After so many years of
cooperation I am still waiting
for a Norica to come back for
warranty service.
Our production team is highly
skilled and experienced, all of them
having at least 15 years experience
in the industry. They are air rifle
experts and test every single
Norica air rifle that is produced.
Ours are almost unbreakable.

THE FUTURE
Norica products are currently found in more than 50 countries, with its top export markets being Saudi Arabia
and several countries in South America. For 2017 Norica is introducing three new air rifles.

DEADEYE GRS
Latest Norica technologies packed on an all-weather tactical synthetic stock
with adjustable cheek piece. The combination of Noricas GRS, RAS and NATS
delivers a powerful yet controlled shooting experience.

PHANTOM GRS
The new Phantom GRS combines the power and quality of its GRS,
SilentShot technology and a camouflage only for the fearless.

in outstanding results that

attracted the attention of
investors who purchased the
company for the workers.
Mismanagement brought VERTEKS GRS
it to an impossible situation, The super-quiet all-family air gun. GRS and RAS provide a smooth and
ending with the extinction of controlled shooting cycle, while SilentShot technology reduces the noise to a minimum.
Farmi.
Once again, the workers,
This introduction, among others, our existing product range. We Another key aim is to continue
together with a new investor,
will set up the company for the are working on several technical expanding our distributor
established a new company
future, in a market that has seen projects that will represent major network and moving to a larger
to continue serving a market
solid growth over the last decade. changes on our air rifles. We are industrial facility in the area to
still demanding the quality of
New technologies, product always listening to suggestions face the challenges of the next
Norica air rifles.
development, social media effect from our distributors and end 100 years.
and growing interest for shooting consumers. With deals in line in very
Norica
T: +34 943 788 202 and outdoors made this sector very We are also enlarging our important markets such as the
E: info@norica.es attractive for consumers as well for product range to offer a wider USA and Russia, as well as
W: www.norica.es new business actors, says Gorka. choice to our loyal customers who expanding its activity in Africa,
Product-wise, our future goals value our commitment to quality the Middle East and Asia, Norica
concentrate on adding value to and customer service. is only moving in one direction. GTW
www.guntradeworld.com 43

p042-043_GTW_06_Norica.indd 2 10/05/2017 16:20

 GTW DOING BUSINESS WITH... [Cyprus]

Doing business with...

Cyprus
We travel to a small island with a big focus on hunting.
What it lacks in size it certainly makes up for in passion
and a love for the sport.
FACT FILE

Republic of Cyprus
Capital: Nicosia
Area: 9,251 km (3,572 sq mi)
Continent: Europe
Official language: Cypriot Greek
Population: 1,141,166 (2013)
Currency: Euro
GDP: $23.263 billion
Time Zone: UTC/GMT +2
(DST Summer +3)
International dialling code: +357
Internet domain: .cy

Geographical location: The Republic

of Cyprus occupies the southern
part of the island of Cyprus in the
eastern Mediterranean. The island
(and capital city Nicosia) is divided
with Turkey to the north. Known for
beaches, it also has a rugged interior
with wine regions. Coastal Paphos
is famed for its archaeological sites
relating to the cult of Aphrodite,
including ruins of palaces, tombs and
mosaic-tiled villas.

Climate: Cyprus has a subtropical

climate Mediterranean and semi-
arid type (in the northeastern part of
the island) Kppen with very mild
winters (on the coast) and warm to
hot summers. Snow is possible only
in the Troodos Mountains in the
central part of island. Rain occurs

S
mainly in winter, with summer being elling and importing
generally dry. firearms is strictly
regulated and to
manufacture, import, repair
or sell firearms in you need to
obtain a gun dealers licence
from the Guns Registry
Office of the Cyprus Police.
Youll need to be over the
age of 23 and in possession
of the required professional
qualifications.
Hunting is very much part of
the culture and most families
will have a hunter in their ranks.
Figures do fluctuate from year to
year but there are around 45,000
officially licensed hunters.
As mentioned, the rules on
hunting are very strict. The
government lays down stringent
rules with regards to what
wildlife can be hunted, where
the hunting can take place,
which species are protected and
when it can all take place.
The Paphos State Forest area
is a no-hunting zone as well
as game reserves across the
island. Migratory corridors are
also designated as no-hunting
areas during the bird migratory
passage across Cyprus.
Hunters that are found not
to be abiding by the rules set
by the government are subject
to high fines. Around 750,000
birds are shot illegally each year.
The blackcap bird is specifically
targeted illegally and is sold on
as a delicacy known in Cyprus
as ambelopoulia.
The trapping methods can
sometimes be non-selective and
many protected migratory birds
have been caught in traps.
The government charges
around 60 a year for a hunting

44 www.guntradeworld.com

p044-047_GTW_01_DBWcyprus.indd 1 08/05/2017 09:07


licence and the funds go towards
improving the countryside as
well as raising conservational
issues in the country.
THE HUNTING OPEN SEASON
At the end of August, three
or four hunting days are held
inland of the island and during
this time only woodpigeon and
turtledove can be hunted.
September has very limited
hunting areas in the coastal
regions where woodpigeon,
turtledove and quail can be
hunted.
p044-047_GTW_01_DBWcyprus.indd 2
[Cyprus] DOING BUSINESS WITH... GTW
During November and
December, hunting can take
place on Wednesdays and
Sundays only, during which
time hare, chukar partridge,
black francolin, thrushes,
woodpigeon and woodcock can
be hunted. This is also the time
of the year when you can hunt
with dogs.
During January and February,
hunting can take place on
Wednesdays and Sundays only
and thrushes, woodpigeon,
woodcock, ducks and geese can
be hunted.
CYPRUS GUN STATS
45k
Gun licence holders
275k
Guns held by civilians
104k
Registered guns
10.35
The estimated rate of private
gun ownership per 100
people in Cyprus
36.4
The rate of licensed firearm
owners per 100 people in
Cyprus
$24.3m
The annual value of small
arms and ammunition
exports
$15.5m
The annual value of small
There is a limit on quotas arms and ammunition
that a hunter is allowed to take. imports
Those exceeding the quotas
will be subject to heavy fines.
Quotas for how many animals
you can shoot change each year.
Hunting in is usually
performed with double or
single-barrel 12-gauge shotguns
but also hunting with 20, 28
and 16-gauge and 410 floberts
is allowed.
Other types of guns,
like semi-automatics and
automatics, are not allowed, as
well as crossbows.
www.guntradeworld.com 45
08/05/2017 09:07
 GTW DOING BUSINESS WITH... [Cyprus]

CYPRIOT MARKET
AT A GLANCE
SHOOTING STYLES/TYPES
All sporting disciplines, trap/skeet shooting.

ANIMALS HUNTED
Migratory birds, partridges, hare

USEFUL CONTACTS MANUFACTURERS

G & L Calibers Ltd (brand VICTORY)
GUNS REGISTRY OFFICE P Gavrielides (brand OLYMPIA)
Cyprus Police Headquarters There are about five small loaders
1478 Nicosia
T: +357 22808384 RETAILERS/RETAIL CHAINS
F: +357 22808755 H&A Stovolos
E: hq.gunsregistry@police.gov.cy Philippos Costandinides
D L Ekthesiaki
W: www.police.gov.cy
Greenblue
A Stylianides
PANCYPRIAN ASSOCIATION OF FIREARMS DEALERS
T: +357 24530309 SHOTGUN BRANDS
F: +357 24530503 Beretta
Browning
CYPRUS HUNTING MAGAZINE Perazzi
Baikal
3821 Limasol, Cyprus
Many Italian brands imported in smaller numbers
PO Box 55329
T: +357 25577750 AIR RIFLE BRANDS
F: +357 25577760 Gamo
E: info@cyprushuntingmagazine.com Norinco
46 www.guntradeworld.com

p044-047_GTW_01_DBWcyprus.indd 3 08/05/2017 09:07


A VIEW FROM THE INSIDE
Evelthon Psimolophitis
G & L Calibres Ltd
T: +357-22621548
F: +357-22623008
E: victory@spidernet.com.cy
E: info@victorycartridges.com
W: www.victorycartridges.com
p044-047_GTW_01_DBWcyprus.indd 4
[Cyprus] DOING BUSINESS WITH... GTW
Cypriots are traditionally ardent hunters and sports shooters. Despite
being a small nation, Cyprus has always had champion-level shooters
especially in the skeet discipline.
Over the past few years, and because of the abundance of
information available on the internet, Cypriots have become more
knowledgeable about guns, ammunition and accessories available
in the global markets and shops have had to enlarge their scope of
products that they carry to keep their clientele happy.
As a result, most brands of shotguns and shotgun ammunition are
imported and local manufacturers of ammunition have had to improve
and make their products more appealing in this environment of ever-
increasing competition.
The result is a market of high-quality products offered at very
competitive prices. VICTORY brand of cartridges, produced by G & L
Calibers Ltd, is one such high-quality product, with a large range of
specialised products.
It is also important to note that the shooting grounds, especially
in Nicosia and Larnaca, have been hosting large-scale international
competitions over the past couple of decades. The facilities at almost
all Cyprus shooting grounds are of the highest standards.
As a result of the good weather conditions throughout the year,
Cyprus is also becoming a favourite training camp destination for
several national teams.
GTW
www.guntradeworld.com 47
08/05/2017 09:07
 GTW REVIEW [Fausti]
Fausti looks to
sporting market
Fausti is hitting the competition market hard this year with the
introduction of the XF4, a new and prestigious over and under.
T
he XF4 is a true
outsider, an over-
and-under shotgun
ready to change the unspoken
rules of competition by giving each
shooter the chance to compete in
every discipline from sporting
to skeet, bunker and helice
with a dedicated shotgun of
unparalleled quality and elegance:
a combination that is difficult to
find on the racks of a shooting
club, said Barbara Fausti, one
of the three sisters who own the
Fausti company.
There are three versions of the
XF4 Gold, Black and Platinum.
The gun features a deep black no
glare finish that embellishes the
unique, slim and low profile of
its new round body action. The
dimensions and lines of the action
have been entirely redesigned by
48 www.guntradeworld.com
p048-050_GTW_06_Fausti.indd 1
the designers and engineers at
Fausti to give this model high-
quality performance and looks but
also strength and reliability.
The new round body action
comes from a solid piece of forged
steel, hardened and tempered.
It is provided with a patented
Four Locks mechanism that tells
Fausti shotguns apart from every
other mass-produced competition
shotgun on the market.
Fausti believes it is when
shooting intensively in training
and competitions that the
superiority of a Fausti shotgun
becomes undeniable.
Compared with the competition
guns of the previous generation,
the XF4 features an upgraded,
more precise and crisp trigger that
enables each and every shooter
to complement their specific
shooting style. The ergonomic
shape and full adjustability of
the stock, as well as the ballistic
excellence of the barrels, tested and
certified, help each shooter find
the perfect setting and ideal feeling
to excel.
The set of special Fausti choke
tubes increases the versatility
of this shotgun. A true sporter,
the XF4 is compact, aggressive,
stylistically innovative and yet very
competitively priced.
It comes in the traditional
12-gauge and 20-gauge as well as
28-gauge and .410 bore. GTW
Fausti Stefano
W: www.faustiarms.com
Fausti USA
W: www.faustiusa.com
FAUSTI PATENTED
FOUR LOCKS
SYSTEM
The Four Locks is the
innovative multiple locking
systems for competition and
hunting over-and-under
shotguns, patented by Fausti.
The four retaining points
are composed by one pair
of classic locks in the barrels
frame, for upright fastening
of the barrels and the action
body and by one additional
pair of locks in the internal part
of locking and longitudinal
mechanical fastening between
the barrels and the action body,
thus obtain a solid and strong
orthogonal double locking.
The second pair of locks is
showed in drawings enclosed
to the patent. The Four Locks
system obtains an improved
resistance against the strongest
and most severe firing stresses,
making the shotguns more
stable and durable. The owners
of over-and-under shotguns
equipped with the patented
Four Locks system know that
they can rely on a unique gun,
proudly and unmistakably
different from any other
produced in the world of
modern sports guns.
08/05/2017 09:08
 [Fausti] REVIEW GTW

www.guntradeworld.com 49

p048-050_GTW_06_Fausti.indd 2 08/05/2017 09:08

 GTW REVIEW [Fausti]

11 R EASONS TO STOCK AN

01
XF4
Gun weight: 3,700kg for trap and sporting versions
with 76cm barrel length. *Weights are calculated with
standard stocks
07 The triggers are fast, safe and crisp. The XF4 features
an inertia single selective trigger. This is an adjustable
trigger, which allows for micrometric adjustments, optimising
the length of pull for a great and custom shooting experience.

02 The barrels are made in three-alloyed chrome-moly

steel, drilled and reamed to improve elasticity and
ballistic performance. 08 Six Fausti XPRO chokes are provided with each shotgun
in the range.

03 The ejectors feature a solid operating cam made directly

on the base of the ejectors, guaranteeing a reliable and
safe extraction with all types of ammunition.
09 The two hammers are operated by pre-charged coil
springs and are of the rebounding type, which is typical
of prestigious and high-level shotguns. As a consequence, the
firing pins do not protrude from the face after the shotgun has

04 Stocks in selected wood feature an oil finish and

perfectly cut, hand-finished checkering to allow for a
perfect grip.
been fired, which, once again, makes the guns safer and smooth
to open.

05 All of the guns in the XF4 range are delivered with the
certificate shot-proven.
10 The round body is forged from solid billets. The material
does not experience excessive cutting during the
machining, therefore the actions are stronger and absorb recoil
better.

06 The Deep Blue Finish of the frame and other parts

of the gun is made with a special treatment called
Cerantec, that preserves the beauty of the blue and at the same 11 On XF4 models, the head of the action features hand-filed
fences that are a typical characteristic of very high quality
time protects from common wear and tear. workmanship.

50 www.guntradeworld.com

p048-050_GTW_06_Fausti.indd 3 08/05/2017 09:08

 TLS TRADING HK
HUNTING & SHOOTING
ACCESSORIES
MANUFACTURING &
WHOLESALE DISTRIBUTION

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p051_GTW_06_TLS + Lansky + Regina.indd 1 05/05/2017 12:36

 GTW FEATURE [Border Ballistic Technologies]
Handmade
gunsmith tooling
Scottish-based company Border Ballistic Technologies prides itself on
handmade, top-performance gunsmith tooling. Gun Trade World talks with its
director and CEO about what makes the company tick.
G
eoffrey Kolbe, director
and CEO at Border
Ballistics Technologies
(BBT), has been in the gun
trade for more than a quarter
of a century. For most of that
time he was a user of gunsmith
tooling, such as chamber reamers,
headspace gauges, bore reamers
and rifling buttons in his barrel-
making business, Border Barrels
Ltd, so is very familiar with what
it needs for such tooling to work
as it should.
However, Geoffrey had always
been frustrated that all suppliers
(of note) of such gunsmith tooling
were in the United States and if
a new tool were needed, delivery
times were always very extended.
When the tools did arrive, he said
that quality tended to be an issue.
Chamber reamers and bore
reamers always had to be touched
up by hand with diamond lap
before they were ever used, to
ensure they gave the required
finish. Headspace gauges could be
two or three thou away from their
nominated length and they had to
be checked and errors taken into
account.
Surely, somebody on this side
of the Atlantic could supply
what gunsmiths required, to
52 www.guntradeworld.com
p052_GTW_06_Tooling.indd 1
the standard required, and on a
timescale that was not a drag on
business? Usually in business, if
there is a need then somebody will
turn his hand to filling the market
niche. The fact that nobody had
done so raises the question of
whether a viable business does
actually exist in supplying such
tooling to the gun trade.
Well, the same could be said
in 1990 when Geoffrey started
making rifle barrels. History
showed that there was in fact a
good business in supplying barrels
and, moreover, the fact that such
a business had been created in the
UK encouraged other businesses
to flourish, which depended upon
the existence of a British barrel
maker. Geoffrey figured that
the same could now be said for
a company that made chamber
reamers and other tooling for
gunsmiths and some careful
market research appeared to
confirm this view.
Having sold Border Barrels
Ltd in 2012, Geoffrey thought
he would step up to the plate and
create such a business.
So it was that in 2015, BBT
Ltd was founded and Geoffrey
worked hard through 2016 to put
together the necessary machines
and other infrastructure to
start making chamber reamers,
headspace gauges and other
specialist tooling for gunsmiths.
Geoffrey is now very excited
about what the future holds.
We are still laying down the
production path for chamber
reamers and headspace gauges.
The ANCA MX5 CNC grinding
machine is up and running, and
now we are getting to grips with
a small CNC lathe and CNC
milling machine to remove as
much metal as possible from the
reamer blank before hardening,
so as to minimise the time on the
grinding machine.
Our aim is to turn orders
around within one week and our
production path is being tailored
to try and achieve this. The
problem is that CIP or SAAMI-
standard reamers are not what are
usually ordered. Our customers are
mainly custom gunsmiths who are
building custom rifles, which will
usually have a custom chamber
of some sort, be it a short throat,
tight neck and so on. The trick is
to try and set up a production line
where each item is custom made
but with quick turnaround. While
chamber reamers and headspace
gauges will be core products, we
certainly intend to expand into
other products in the future.
I think that if tooling for barrel
makers were more accessible then
there would be more small custom
barrel makers in Europe. So, we
will be adding bore reamers and
rifling buttons to our catalogue in
due course. Reamer sharpening
jigs and floating reamers holders
are something else for which there
is a demand and I am sure would
move along nicely if they were
available this side of the Atlantic.
Having used reamers for
25 years as a barrel maker and
gunsmith, I learned what made
good reamers work well and
how to sharpen them so bad
ones could be made to work. I
have tried to put that knowledge
into our reamers from the start.
I am gratified that ours seem
to be working very well and
people are comparing them very
favourably with those that other
manufacturers are currently
producing. GTW
Border Ballistics Technologies
T: +44 (0) 13873 76764
E: info@border-ballistics-
technologies.com
W: www.border-ballistics-
technologies.com
10/05/2017 15:57
 GTW CLASSIFIEDS ADVERTISE HERE FROM ONLY 50/60/$70 PER MONTH

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Over 10,000 copies to 125 Countries
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p053_GTW_06_ACME Camillus + Classified.indd 1 10/05/2017 16:22

 GTW MAKING CONTACT

MAKING CONTACT

01 PULSAR 02 VORTEX
CORE FXQ38 and FXQ50 thermal Attachaments High Country Tripod

03 PRO-SHOT PRODUCTS
Nylon Brush Combo kit

01 PULSAR 02 VORTEX 03 PRO-SHOT PRODUCTS

Want your products
to be seen by buyers
around the world
FREE of charge? Then
these pages are for
you! Contact editor
Rob Smith.
Rob Smith
Editor
T: +44 7975 607005
E: rob.smith@dhpub.co.uk
Send your product and a short
description to:
Gun Trade World, 1 Whittle Close,
Drayton Fields, Daventry, Northants
NN11 8RQ, UK
CORE FXQ38 and FXQ50 thermal High Country Tripod Nylon Brush Combo Kit
Attachaments
New for 2017 and smaller, lighter This is a great tool for getting
The two models feature and more compact than the Pro into those hard to reach places.
different objective lenses GT, the High Country is designed An excellent addition to the Field
with 38mm and 50mm focal for hunting at altitudes where or Range box, the nylon brush
distances. Attachments employ every ounce counts. The variable end screws onto any rod with
a microbolometer with 384 leg angles and flip-lever leg locks standard #8/32 threads. Great for
x 288 pixel resolution, 17m makes set-up a snap. scrubbing carbon, powder and
pixel pitch operating at 50Hz copper fouling.
frame rate. Recommended
magnifications of day riflescopes
are 1x-3x for FXQ38 and 2x-5x
for FXQ50. The attachments
have many outstanding features
such as three calibration modes
(Automatic, Semi-Automatic,
Manual), three modes of
observation (Forest, Rocks,
Identification), and 2x digital
zoom in monocular mode.
Pulsar Vortex Pro-Shot Products
W: www.pulsar-nv.com W: www.vortexoptics.com W: www.proshotproducts.com

54 www.guntradeworld.com

p054-055_GTW_06_MC.indd 1 10/05/2017 15:59


04 TENPOINT
Carbon Phantom RCX Crossbow
04 TENPOINT
Carbon Phantom RCX Crossbow
Delivering top-of-the-line
speed and handling, the game-
changing Carbon Phantom RCX
combines an ultra-narrow RCX
bow assembly with an ACX
stock and carbon fibre barrel
configuration to create an easy to
manoeuvre crossbow that shoots
a devastating 385fps.
TENPOINT
W: www.tenpointcrossbows.com
p054-055_GTW_06_MC.indd 2
06 ELEY HAWK
Pigeon High-Velocity Cartridge
05 KONUS
KonusPro LZ30 2.5X-10X50mm
Riflescope
The KonusPro LZ30 series of
riflescopes offers an advanced,
duel-locking system designed to
lock-in your final adjustments,
and reset your bezel to zero with
precise accuracy. The unique
dual-illuminated, 30/30 etched
reticle provides a blue and red
floating crosshair for low light
conditions that is unbreakable.
The one-piece, 30mm tube,
coupled with the fully multi-
coated camera-quality glass,
offers a rugged instrument
for extreme conditions with
maximum light transmission,
regardless of the time of day.
KONUS
W: www.konuspro.com
MAKING CONTACT GTW
07 SEELAND
Coby Kids Fleece Jacket
06 ELEY HAWK
Pigeon High-Velocity Cartridge
Eley Hawk is proud to launch
the new Pigeon High-Velocity
cartridge, a 32g six shot in
new 70mm case for smooth
functioning in semi-autos. The
fibre or plastic wad pigeon shell
loaded with CSB 2 powder will
give pigeon shooters the edge on
far-out pigeons when extended
range is needed.
Features include a 70mm case
for smooth functioning in semi-
autos, 32g six shot for a dense
pattern for further out woodies,
CSB 2 powder for high-velocity
delivery and they are available in
plastic and fibre wad.
Eley Hawk
W: www.eleyhawkltd.com
05 KONUS
Konus Pro LZ30 2.5X -
10X 50mm Riflescope
07 SEELAND
Coby Kids Fleece Jacket
Perfect for young hunters during
the changeable spring season,
Seelands Coby kids fleece jacket
in Realtree Xtra Green combines
comfort, style and practicality.
The jackets high neck design
and comfortable fleece material
ensures warmth outdoors
and keeps cold wind out. Ideal
for unexpected showers, it
withstands drizzle. Despite
the jackets weather-resistant
qualities the garment allows the
body to breathe.
John Rigby & Co
W: www.johnrigbyandco.com
www.guntradeworld.com 55
10/05/2017 15:59
 GTW MAKING CONTACT
MAKING CONTACT
08 BERGARA
BA13 Series (Break Action)
09 STEINER
Nighthunter 70 Years Edition
08 BERGARA
BA13 Series (Break Action)
The BA13 Series brings Bergara
quality and accuracy to a line of
rifles that are suitable for any
hunter who cares about easy
rifle carrying and likes single-
shot hunting. Its built in Spain at
the companys state-of-the-art
production facility, where highly
efficient manufacturing and
assembly techniques allow it
to deliver a rifle with a level of
quality and performance that is
unmatched for the price. The BA13
Series rifles feature the world-
famous Bergara barrel, while the
Bergara 4140 CrMo steel barrel
is finished in matte blue. The
stainless barrels are made in 416
SS steel.
Bergara
W: www.bergararifles.com
56 www.guntradeworld.com
p056-057_GTW_06_MC.indd 1
09 STEINER
Nighthunter 70 Years Edition
The limited edition Nighthunter
70 Years Edition lives up to the
biggest challenges of hunting
at night. Extremely bright and
high-contrast image display
right to the edge, innovative
illuminated reticles, exceptionally
elegant adjustment turrets and
many other field-proven details
are combined in these four
riflescopes to offer the perfect
product for the widest range of
hunting environments around
the globe and always at the
highest standards.
Steiner
W: www.steiner-optics.com
10 SAUER
Nylon Brush Combo kit
10 SAUER
Semi-Automatic Rifle Cleaning
Set
For the first time in its history
Sauer has unveiled a cleaning
set produced especially for
semi-automatic rifles in both
standard and Magnum calibres. It
features a T-adaptor that allows
you to attach multiple tools and
angle them to your needs. This
is of particular importance when
cleaning the rifles chamber and
gas piston. The set comes with
Sauers specially formulated
cleaning fluid, multiple cloths and
more.
Sauer
W: www.sauer.de
10/05/2017 16:00

11 GAMO
Replay 10 Maxxim
12 PINEWOOD
Red Deer Vest
11 GAMO
Replay 10 Maxxim
With the new 10X Quick-Shot
technology, the latest patent
pending exclusive from GAMO
will allow you to shoot up to 10
pellets without reloading. The
shooter only needs to break the
barrel between shots and theyre
ready to shoot again, totally
eliminating the downtime caused
while reaching for the pellet tin
and loading the guns breech
every time. Focus only on the
target and forget about reloading
for 10 shots. Test your speed
shooting with the quickest break
barrel available today. Try the
new GAMO Replay 10 Maxxim.
GAMO
W: www.gamo.com
p056-057_GTW_06_MC.indd 2
13 BURRIS
Fullfield E1 Riflescopes
12 PINEWOOD
Red Deer Vest
Pinewood has produced the
reversible Red Deer vest in
Realtree Xtra and Blaze camou for
a versatile garment that can be
worn on any hunt.
For chilly days in the field, the
vest features warm, comfortable
padding and has a windproof
outer shell for extra protection
outdoors. It also has a high neck
for additional insulation.
Pinewood
W: www.pinewood.eu
MAKING CONTACT GTW
13 BURRIS
Fullfield E1 Riflescopes
The Fullfield E1 series combines
the legendary Burris precision
optics with the sophisticated
hunting functionality. The
high-quality optical lenses are
precision ground and have a
multi-layer coating that provides
glare protection as well as
maximum optical performance
when hunting in adverse light
conditions. The Fullfield E1 series
riflescopes are distinguished
by a sleek and clear design.
They feature highly functional
and intuitively operable wind
drift and height adjustment
knobs, including a detached
design feature for magnification
adjustment and eyepiece, which
accommodate hinged lens caps.
Burris
W: www.burrisoptics.eu
14 FILTHY WEATHER
Rain Skirt Collection
14 FILTHY WEATHER
Rain Skirt Collection
Newly formed British clothing
company Filthy Weather has
released a Rain Skirt collection.
Designed as a rapid-response
solution to bad weather, the Rain
Skirt wraps on in seconds and
can be removed just as speedily,
even with the numbest of frozen
fingers.
They are 100 per cent British
made and feature machine-
washable canvas from Dundee,
tweed milled in Yorkshire, crafted
in London and Bolton and
despatched from Berkshire.
Filthy Weather
W: www.filthyweather.com
www.guntradeworld.com 57
10/05/2017 16:00
 GTW MAKING CONTACT [UTG]

UTG is ready for anything

US flashlight expert UTG has brought out the Everyday Defense L-Light, a compact, powerful
tool that customers will love. Lets take a look.

We often encounter challenges

throughout our everyday lives. Some are
big, some are small, but no matter what
it might be, overcoming it is much easier
with the proper tools and know-how.
That is why UTG introduced its brand-
new Everyday Defense L-Light.
This compact 400-lumen powerhouse
is designed to adapt to any scenario and
situation that you might encounter. It
was designed for heavy-duty use with its
IPX7 waterproof rating and aircraft-grade
aluminium construction, while its sub-
compact size and removable pocket clip
make it easy for everyday carry.
The most unique attribute of this light
is its L.I.B.R.E Technology. L.I.B.R.E stands
for Light with Integrated Brightness
Regulate Emitter. This allows you to
smoothly scale down the brightness from
400 to 20 lumens by using the L-Lights
rear lumen control pad. Once the desired
brightness is selected you will be able
to retain your setting with the lights
memory function. A quick double tap
of the rear button will activate the full-
power 400-lumen strobe. The top button
works like a master switch that functions
as a momentary or constant on/off
switch for the full-power 400 lumen as
well. The L shape of the light makes it
very ergonomic and easy to manipulate
both buttons while pointing it at the
desired location.
The L-Light features a CREE LED with
UTGs signature Integrated Reflector
and Bulb (IRB), which provides a preset
intermediate flood focus beam for
quick and clear identification of your
surroundings. The L-Light also features
an aggressively shaped bezel head
and blunt end cap that acts as a force
multiplier, reinforcing the users punch
and providing two additional hard points
of contact. With all of these features,
UTGs Everyday Defense L-Light is the
jack of all trades and perfect for virtually
any situation.

UTG Leapers
T: +1 734-542-1500
W: www.leapers.com

58 www.guntradeworld.com

p058_GTW_05_UTG_MC.indd 1 10/05/2017 16:00


Entry-level bino set
for huge sales
German optic specialist Leica has expanded its successful entry-level
binocular series for outdoors and wildlife enthusiasts.
Compact, light and rugged,
Leicas latest generation of
Trinovid HD binoculars offer
previously unattained viewing
quality for outdoors and wildlife
enthusiasts. The company
has expanded its successful
entry-level series with two new
binoculars: the Trinovid 8x32 HD
and Trinovid 10x32 HD.
The new models guarantee
an exceptionally bright and
clear view, pin-sharp resolution,
superb colour fidelity and
contrast. Thanks to their
compactness and lightness,
they are the perfect travel
companions. The rubber
armouring provides not only
a good grip but also offers
durability and protection.
As is the case with the top
models in the companys range,
the lenses of all Leica Trinovid
binoculars feature an extremely
effective, water-resistant and
dirt-repellent coating. Diopter
p059_GTW_06_Leica_MC.indd 1
corrections can be conveniently
and easily applied with the right-
hand eyepiece and personal
settings for the eye-relief
distance can be set by adjusting
the eyecups with four click-stop
settings. The Leica Trinovid 8x32
HD and the Leica Trinovid 10x32
HD are supplied complete with a
new light and rugged bag that is
made of water and dirt-repellent
neoprene.
Our Leica Trinovid HD
binoculars are developed for
fast and universal use. They
offer high optical quality and are
extremely rugged at the same
time, says Nanette Roland,
product manager, Leica Sport
Optics. Our engineers focused
on creating compact, lightweight
binoculars with the highest
optical quality.
Leica
W: www.leica.com
[Leica] MAKING CONTACT GTW
THE BENEFITS AT A GLANCE
- Outstanding optical performance
- Compact and lightweight
- Extremely robust
- Perfect ergonomics
- Attractive design
- Excellent value for money
Trinovid HD 8x32 Trinovid HD 10x32
TECHNICAL SPECIFICATIONS TECHNICAL SPECIFICATIONS
Closest focusing distance 1m Closest focusing distance 1m
Field of view at 1,000m: 124m Field of view at 1,000m: 113m
Transmission: 90 per cent Transmission: 90 per cent
Eye relief: 17mm Eye relief: 16mm
Weight: 650g Weight: 660g
Length/width: 130mm x 117mm Length/width: 130mm x 117mm
Waterproofing (to depth): 4m Waterproofing (to depth): 4m
Accessories: Neoprene bag, Accessories: Neoprene bag,
eyepiece cover, objective lens eyepiece cover, objective lens
cover cover
www.guntradeworld.com 59
10/05/2017 16:01
 GTW MAKING CONTACT [Mossberg]
Boost your profits
with a Mossberg
American company Mossberg International has added a 28 gauge to
its semi-auto series, ideal for wingshooting and clays.
Joining the Mossberg
International series of soft-
shooting auto-loading shotguns
is a well-balanced, easy-
handling 28 gauge - the SA-28
Field shotgun with handsome
walnut stock and 26in vent rib
barrel. This gas-operated, small-
bore autoloader provides a low-
recoiling, lighter weight option
without sacrificing performance
in the field.
At the core of the SA-28 is
a well-designed gas operating
system that vents excess
gases, reducing recoil for the
shooter and lessening stress on
60 www.guntradeworld.com
p060_GTW_06_Mossberg_MC.indd 1
components for smooth, reliable
operation. The SA-28 has a five-
round total capacity (2 inch)
and is housed in a classically
styled, gloss-finished walnut stock
with laser-cut checkering on the
forend and grip. Complementing
the wood finish is a polished blue
finish on exposed metalwork.
The 26in vent rib barrel has a
front bead sight and features
an interchangeable choke
tube system. The SA-28 comes
equipped with a Sport set of
choke tubes (full, improved
modified, modified, improved
cylinder and cylinder) for greater
Mossberg SA-28 semi-auto
shotgun in 28 gauge.
versatility. Other standard
features include a handy
cross-bolt safety and easy-load
elevator.
Choosing a small-bore
shotgun for hunting, competition
or recreational shooting provides
for a more enjoyable day in
the field and is an excellent
choice for introducing someone
to the shooting sports. Low
recoiling, easy handling and
lightweight, the SA-28 delivers in
performance and price.
Mossberg
W: www.mossberg.com
Mossberg SA-28 Field Shotgun
TECHNICAL SPECIFICATIONS
Gauge: 28
Capacity: Five rounds
Barrel Type: Vent rib
Barrel length: 26 inches
Sight: Front bead
Choke: Sport set
Weight: 6lb
Length: 46 inches
MOSSBERG
INTERNATIONAL
FACT FILE
Founded in 2002 as a
subsidiary of Mossberg
Corporation, Mossberg
International offers a line-
up of semi-automatic and
bolt-action rimfire rifles,
as well as over-and-under,
side-by-side and semi-
auto shotguns. To learn
more about Mossberg
Corporation family of
companies, including
Mossberg International,
OF Mossberg & Sons and
Maverick Arms, please visit
www.mossberg.com.
10/05/2017 16:01
 www.magnumresearch.com

BORN IN THE UNITED STATES

Bisley Grip Frame European Distributor: Waffen Ferkinghoff GmbH & Co. KG
with W h ite P o l y m e r G r i p s a n d B l a c k M i c a r t a G r i p s* *Optional Grip Phone: 49 9384 882 12-00 | Fax: 49 9384 882 12-19 | www.waffen-ferkinghoff.com

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ITS ALMOST CHEATING.

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with our line of rst focal plane optics. Your target wont
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p037_GTW_06_Kahr + Sun Optics.indd 1 05/05/2017 12:36

 GTW MAKING CONTACT [Savage Arms]

Savage launches semi-

automatic rimfire
Iconic American firearms brand Savage Arms recently launched its A22, a
semi-automatic rimfire in .22LR and .22WMR. Gun Trade World investigated

The Savage A22 rifles are a
fantastic option for those needing
a semi-automatic in these two
popular calibres. The barrel is
made of carbon steel and button
rifled, has a satin finish and offers
Savages renowned accuracy,
and is aided by the proprietary
adjustable AccuTrigger.
Derek Edgar, managing
director of Edgar Brothers, UK
distributor of Savage Arms
products, said of the A22 Series:
This new semi-automatic series
from Savage brings the line bang
up to date and takes the already
popular rifles to a new level. We
will have UK-specific models
with a 16in threaded barrel to
allow for sound moderators, as
well as being able to upgrade the
rifles by using a Boyd thumbhole
stock, which will make a fantastic
combination.
With a synthetic stock in
matt black, the rifle is drilled
and tapped for included scope
mounts and has a case-
hardened receiver and hard
chromed bolt, ensuring that
it is durable and tough no
matter what the conditions are.
Weighing in at just over 5lb,
the A22 is brilliantly balanced
and lightweight. The detachable
rotary magazine holds 10 rounds
and is flush fit, ensuring the
rifles outline and ergonomics
are not affected. An overall
length of 40 inches offers a
compact and practical size.
Savage Arms
W: www.savagearms.com

SAVAGE A22 .22 LR & .22WMR

Hard chromed
bolt with
Matt black Savage dual-controlled 22in button-rifled
synthetic stock AccuTrigger round feed carbon steel barrel

62 www.guntradeworld.com

p062_GTW_06_Savage_MC.indd 1 10/05/2017 16:02


Smith & Wesson releases
fresh M&P15 Sporting Rifles
M&P15X and M&P15T tactical rifles now come with M-LOK and other new features
US-based firearm manufacturer
and designer Smith & Wesson
has commenced shipping of the
newest additions to its expanded
M&P series. The M&P15X and
M&P15T rifles retain the original
look and operating features of the
companys popular M&P15 rifle
line, enhanced with the versatility
of the Magpul M-LOK modular
lock system mounting platform.
The M&P15X rifle features the
new M&P aluminium, carbine-
length handguard, while the
M&P15T rifle features the 13in
M&P, slim, modular free-float rail
system that makes these rugged
rifles even easier to accessorise.
M&P15X WITH M-LOK FEATURES:
New M&P Slim, aluminium carbine-length handguard with Magpul M-LOK
2in M-LOK aluminium Picatinny-style rail panel included
Picatinny-style top rail
Forged, integral trigger guard
Armornite finish on barrel interior and exterior surfaces
Chromed firing pin
Patented S&W flash suppressor
16in barrel, one in 8in twist with 5R rifling
30-round PMAG magazine
MSRP $1,239
p063_GTW_06_S&W_MC.indd 1
[Smith & Wesson]
Jan Mladek, general manager
for the M&P and Smith & Wesson
brands, said: We are proud to
continually deliver new and
innovative additions to our
M&P15 rifle series to meet the
changing needs and wants of our
fans and consumers. We remain
dedicated to developing the
finest products possible. From
the seasoned competitor to the
professional user, these enhanced
M&P15 rifles are a must-have for
any shooting enthusiast.
Jerry Miculek demonstrated
the M&P15Ts capability during
Industry Day at SHOT Show in
January. A packed crowd was on
MAKING CONTACT GTW
hand to witness his new speed
record, which was set using the ABOUT S&W
Smith & Wesson Corp is a
new M&P15T rifle, firing 10 shots
US-based leader in firearm
on three targets in 1.59 seconds.
manufacturing and design,
Jerry said: Attempting speed
delivering a broad portfolio of
records is never easy, but using
quality firearms, related products
the right equipment improves my
and training to the US consumer
chances. I really like what Smith
and law enforcement markets,
& Wesson has done with the
as well as global military and
M&P15 rifle.
law enforcement customers.
For more information
The companys firearms division
regarding the M&P15X and
brands include Smith & Wesson,
M&P15T with M-LOK, please visit
M&P, Performance Center and
www.smith-wesson.com.
Thompson/Center Arms. For more
information on Smith & Wesson,
Smith & Wesson call (800) 331-0852 or log on to
W: www.smith-wesson.com www.smith-wesson.com.
M&P15T WITH M-LOK FEATURES:
13in M&P, slim, modular free-float rail system with Magpul M-LOK capability
5R rifling for superior accuracy and easier cleaning
Magpul MBUS sights
Forged, integral trigger guard
Armornite finish on barrel interior and exterior surfaces
Patented S&W flash suppressor
16in barrel, one in 8in twist
30-round PMAG magazine
MSRP $1,190
www.guntradeworld.com 63
10/05/2017 16:03
 GTW MAKING CONTACT [Sig Sauer]

SIG SAUER P320 Pistol

Uses a 12g CO2 cartridge
Semi-automatic
30rd belt-fed magazine
Manual safety
Fixed white-dot sights
Blowback
Metal slide
Polymer frame
Weaver/Picatinny accessory rail
Same styling and trigger pull as P320 firearm

Sig Sauer strengthens

air pistol range Leading manufacturer, designer and innovator Sig Sauer Inc has
broadened its air pistol selection with the release of the P320, a great
training tool for all shooters with an appealing price.

Sig Sauer has added to its
world-class Advanced Sport
Pellet (ASP) line of airguns with
the introduction of the new
P320 CO2-powered pistol. This
semi-automatic .177-calibre ASP
pistol is the first air pistol in the
world to feature a 30-round
belt magazine and is designed
to look and feel like the highly
acclaimed Sig Sauer P320
centre-fire pistol. Weight and
trigger pull are virtually identical,
offering recreational shooters,
professionals and competitive
shooters another outstanding
64 www.guntradeworld.com
training tool to easily hone their
shooting skills at greatly reduced
costs.
The Sig Sauer P320 has been
extremely well received by
law enforcement, recreational
shooters and competitive
shooters alike, and customers
have been asking for a pellet
version of this pistol since we
introduced our very first airguns,
said Joseph Huston, vice-
president and general manager
of the Sig Sauer Airgun Division.
The industry has truly embraced
our ASP air rifles and air pistols as
excellent training tools when the
cost of ammunition, lack of range
time or other factors prevent
people from training with their
centre-fire guns as much as they
would like or feel they should.
We are committed to producing
these high-quality, CO2-powered
alternatives that make it easy
for people to train in their back
yards.
The P320 ASP air pistol
features a metal slide with
realistic blowback action and
polymer frame in addition to
a smooth slide safety. This air
pistol is double-action only, has
a front blade sight, fixed rear
sight and an accessory rail, which
allows easy mounting of a laser
or tactical flashlight. The 12g CO2
cartridge is inserted and removed
through a compartment in the
side of the grip. Velocity is up to
450fps; however, velocity results
may vary depending on pellet
weight, temperature and altitude.
The P320 ASP is available in two
colours black or Coyote Tan.
Sig Sauer
W: www.sigsauerasp.com.

p064_GTW_06_Sig_MC.indd 1 10/05/2017 16:03


Chiappa shows
PCP strength
Intended for a wide range of users who need an extremely accurate
air rifle, Chiappa Firearms FAS 611 is a functional work of art
available in multiple energy levels and calibres.
Mr Massimo Mencarelli
established the FAS brand in
1972. Later, FAS was managed
by his son Rafaelle as part of his
company Domino SRL.
Over several years FAS air
pistols and rifles became
synonymous with precision
competitive shooting through
product innovation, excellent
performance in competitions and
at shooting ranges around the
world, including Olympic events.
Currently, Chiappa Firearms
SRL produces all FAS products.
Domino and Chiappa Firearms
are working together to bring
this new PCP air rifle to the
market. Combining Chiappa
Firearms craftsmanship and
Dominos experience and passion
for precision target shooting
makes the ideal combination for
producing a superb air rifle.
p065_GTW_06_Chiappa_MC.indd 1
The FAS 611 is available in three
muzzle energy options 7.5J
and 16J in 4.5mm (.177) and 40J
in 5.5mm (.22). Constant muzzle
velocity is guaranteed by the
tuned adjustment of the pressure
reducer. The receiver and valve
housing is machined from aircraft
aluminium. To maximise sighting
options the receiver has integral
11mm dovetail ready for a diopter
sight, scope or other sight.
FAS AR611 offers the
opportunity to rotate with the
barrel to get the correct point of
impact on the target, which is
appreciated by all sport shooters.
The barrel is free floated for
accuracy. Thanks to the leverage
provided by the side lever
cocking system this rifle is easy
to load for all marksmen. A pellet-
loading channel comes standard
with an optional 10-round
[Chiappa] MAKING CONTACT GTW
cylinder available. The removable
air cylinder is designed for
a maximum of 200 bars of
pressure and has an easy to read
pressure gauge. A windage and
elevation adjustable rear sight as
well as a fully adjustable trigger
add to the accuracy potential.
The standard front sight is
mounted directly on the steel
muzzle. A front sight tunnel is
also available. The ambidextrous,
high-quality, walnut oil finish
stock is suitable for ISSF 10m,
Bench Rest and Field Target
shooting. An adjustable comb
and butt plate, a necessity for this
kind of rifle, are factory fitted on
the FAS 611. The forend features
a 9-11mm rail for attaching
accessories as needed.
Chiappa
W: www.chiappafirearms.com
ABOUT CHIAPPA
Chiappa Firearms USA, Ltd
(USA branch in Dayton, Ohio,
created to provide technical
and commercial assistance to
the most important market) is
part of a group of companies
that refers to the Chiappa
family and is based in Italy.
Founded by Ezechiele
Chiappa in 1958 as Armi Sport,
the Chiappa Group is made
up of four separate divisions:
Armi Sport (replica firearms),
Kimar (target shooting,
defence, small-calibre firearms
and blank, signal), ACP (laser
training system) and Costa
(metal surface treatment). The
Chiappa Group manufactures a
wide range of firearm models
for many market segments.
Current models include
replicas of American historic
weapons and muzzle loaders,
classic lever-action shotguns
and rifles, pistols and rifles in
.22lr calibre, alarm guns, air
guns and the most innovative
revolver on the market, the
Chiappa Rhino.
www.guntradeworld.com 65
10/05/2017 16:04
 GTW MAKING CONTACT [Sightmark]

Flip-to-Side LQD Mount

Shockproof,
fogproof,
dustproof
and IP67
waterproof

Rugged 6061-T6 aircraft-

grade aluminium tube

Sightmark XT-3 Magnifier:

Your close to mid-range problem solver
Gun Trade World focuses on the XT-3 Magnifier, designed to improve
WHO ARE THEY?
versatility in the short to mid ranges. Sightmark manufactures
award-winning products
Designed specifically to improve rubber armoured housing, the and resolution, translating to including riflescopes, gun
close-range optic versatility, the shockproof, fogproof and IP67 better target and point-of- sights, laser sights, night
new Sightmark XT-3 Magnifier waterproof-rated XT-3 provides impact recognition. External vision, flashlights, bore
adds lightning-fast mid-range durability you can trust. Its flip- adjustments allow the reticle
sights and other cutting-
reach for faster, more accurate to-side mount allows rapid on- to align to the centre of the
edge, premium shooting
shot placement at extended the-fly transitions from close to magnifier field of view, helping
ranges. It is compatible with mid-range targets. Ideal for target the overall sight picture and accessories. Inspired by
Sightmark reflex and red-dot shooting, three-gun competition clarity. It includes a Picatinny- military and law enforcement
sights, as well as Aimpoint or backwoods hunting, the XT-3 compatible, quick-detach, flip- technology, Sightmark
and EOTech products, making improves shooting comfort with a to-side mount. products are designed for
it a perfect choice for any 3in eye relief. competition, shooting, home
recreational, competition or duty For intense situations when defence, personal safety and
AR-platform rifle. only a perfect shot will do, the Sightmark
other tactical applications, as
Featuring a 6061-T6 aircraft- XT-3 Magnifiers fully multi- E: mediarelations@sightmark.com.
W: www.sightmark.com
well as hunting.
grade aluminium tube and coated glass improves brightness

GUN BARRELS
AND MORE original and hunting contours
K98
in different calibers

www.lothar-walther.de

66 www.guntradeworld.com

p066_GTW_06_Sightmark_MC.indd 1 10/05/2017 16:04

IBC_GTW_06_NSSF.indd 1 05/05/2017 12:39
FAUSTI
Fine Italian Shotguns

www.faustiarms.com