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Openness &
Platforms in the
Age of Makers
Italy & Factory
Connector
2014 OHsummit
Co-Chair
Open Source
Platfrorm strategy
BOTTOM UP
10 years later PARTICIPATIVE
OPEN
SUSTAINABLE
when production
becomes accessible
to people, were
changing the whole
framework on which
weve built our
society
I WORK
I MAKE
MONEY
I CONSUME
THINGS
Tomas Diez
Fab10 director + Fab BCN Manager
From predefined
paths of consumption
where youre just
allowed to consume
I MAKE I CONSUME
I WORK MONEY THINGS
to accessible paths
of creation where you
can design, make, fix,
tweak for you and
others.
cities
A new model
(Fab) Cities?
P roduct
In
CITY
T rash
PRODUCTS WASTE
O ut
D ata
In PRODUCTS
CITY
D ata
DESIGN DESIGN
WASTE
O ut
Self sufficiency
Sustainability
Connectedness
Ambitious vision
but are Makers ready? Local jobs
Meaningful
innovations
Bourgeois pass-time? Innovation in education?
New renaissance in art and design?
or new industrial revolution?
makers?
Peter Troxler
to fulfill their promises, [makers and
fablabs] should consider a more radical
analysis of technology and capitalism
a warning sign
Makers becoming just
Superconsumers?
Toolkits for user
innovation
"user-friendly tools
that enable users to
develop new product
innovations for
themselves
a key concept in product innovation
Eric Von Hippel
user
"user-friendly customizability,
personalization, hack-ability
for the maker means
complexity for the producer
simplexity
producer
Key effects of
competition
to meet
increasing
users
demands ?
- standardization
- componentization
- interoperability
- price competition
CC-BY-SA
Simon Wardley
blog.gardeviance.org
How a brand could answer
such a competitive pressure?
- non standard
- non interoperable
- exclusive brand
become cult
(uniqueness)
brand
INTANGIBLE ECONOMY
TANGIBLE ECONOMY
OEMs
networks
suppliers
INTANGIBLE ECONOMY
TANGIBLE ECONOMY
OEMs
networks
suppliers
- standard
- interoperable
- customizable
- adoptable
INTANGIBLE ECONOMY
TANGIBLE ECONOMY
OEMs
networks
suppliers
to long tail markets
indie brand
incubators startups
creative experts
labs OEMs
networks
suppliers
infrastructure price competition & standardization!
Opportunities mostly going into the
INTANGIBLE component of the market:
Is Digital Transformation eventually
hitting industrial production?
4 KEY TRENDS
hyper natural products
the average power drill is used for 13
minutes in its entire lifetime. You dont
need a drill, you need a hole in the wall.
Rachel Botsman
access over
ownership
(renting/sharing vs owning)
new consumer ethics
for environmental
and social responsibility
ultra personalization
pushing (experiments) for a production phase
which gets closer to design and use
Key brands are already becoming
intangible and digitalizing
What external factors may give further
momentum to digitalization and
decentralization of manufacturing?
climate policies
jobs policies
policies can contribute to fulfilling economic
potential, business expansion and social
cohesion at the local level [] helping to tackle
inequalities and social exclusion in their
communities.
Will the combination of these trends
lead to a leaner and more
decentralized production?
(in part) its already
happening
big players
pitching in
-aggregate local
production capacity
- connect supply and
demand
manufacturing networks
-aggregate local
production capacity
- connect supply and
demand
manufacturing networks
-aggregate local
production capacity
- connect supply and
demand
fabrication networks
- connect local design
capacity
- globalize discussion on
open/collaborative design
FROM:
Manufacturer Monolithic
Profit Chains
Designer
Distributor
On demand
Fabricator
Niche operator
TOWARDS:
(customer agent) Participative
Platform Value Chains
Designer
NOTONLYMAKERS
CHANGEMAKERS
Public speaking at conferences
Corporate and Startup Consulting
Digital Strategy
Workshops
Event curation and design
PICTURE CC BY francisco_osorio
PICTURE CC BY SA jeanbaptisteparis
PICTURE CC BY SA Sebastiaan ter Burg
PICTURE CC BY SA NC Prime Numbers