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Objectives
Gain 20% market share of the breakfast food industry after the first year of introduction
Capture the leading position in breakfast foods over General Mills and Kelloggs
In comparison, emphasize:
100% certified, fair trade and artificial-ingredient-free
products that support local farmers
Empowering customers by giving them the option of
customization
Whole Foods Demographics
Age 25-44
Obtained an advanced degree
Nearly 50% of consumers annual salary >$100k
Mainly 1-2 person households with no children
The Target Market
Sophisticated, Middle to High Income Consumers
Looking for organic options
Allergies or Dietary Restrictions
On the Go-Working Professionals
Customer Lifetime Value
$2.50 per Muesli Product
x 52 weeks