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A time when memory seems to have forgotten Bernie Farber the imagery of a bare arm with a tattooed series of numbers (04 24 2017) was designed to get peoples’ symbolism was astark reminder of mers were recorded by the Nazis when entering the kingdom of death. They were branded with a number, which took away their lives by negating their identities and marked millions for ultimate death in the gas, chambers. ‘And yet, the tattoo in this picture published in many newspapers across Canada, and written about in the May 4 edition of The CIN, was giving us a related, but different, message. It was reminding us that April 24, 2017, was the date on which we commemorated Yom Hashoah. Sadly, in my view, this advertisement generated some fierce debate online. ‘SARC HSUMAT NVIGYRVO ME © Complaints ranged from disappoint- ‘ment to anger, from strong and pas- jonate support, to others who felt it ‘was a denigration of the Shoah. Personally, as a son of a Holocaust survivor and someone who was raised in the shadow of difficult and horribl becomes the possible when the Jewish Defence League could make common cause with the neo-Nazi leadership, who understand what it ‘means to be perennial victims of hatred and scom, fail to support a simple parliamentary motion to condemn Islamophobia and other forms of religious and racial discrimination, ita time when the important democr ‘can appoint a white ‘ean get to rememby In my last colum: ing pundit who parti 0 Israel organized by media outlet a la Breitbart News that uses intimidation and racism to stoke ‘As Ihave already noted publicly, "It takes a special kind of person to walk out of a memorial dedicated to the barbaric slaughter of millions, walk a few blocks to a hotel room, position a small video camera and produce a clip ‘mocking the butchery of innocents.” ‘While many very properly denounced the video as an attack on the veracity of, the Holocaust, others, Jews included, ‘gave the video some cover by claiming itwas a terrible attempt at humour ‘gone very wrong. ‘Need we be reminded that within our living memory, there was an attempt to ‘murder all the Jews? There can never be anything funny about that. In years past, our community would have been in an uproar over this form strongly against it. But that does not appear to be the case today (indeed, in years past, our neighbours to the south ‘would never have tolerated an alt-right ‘white nationalist working in the White House) So a Holocaust ad campaign reminding us of our duty to recall. should be lauded, not criticized. Similarly, we owe a debt of gratitude to producers like Steven Spielberg, ‘who brought the Holocau audience, at a time when it was very much needed. And today, we need to further embrace any form of media or entertainment that reminds us of the Holocaust. ‘This week, a play put on by the Kofiler Centre for the Arts in Toronto, Bad jews, wil begin a 10-performance run, Its predicated on a blistering argument between two cousins over a ‘small pendant that belonged to their ‘grandfather. The pendant was passed on through the generations and the ‘grandfather kept it safe, even during his time in a Nazi concentration camp, where he kept it hidden under his tongue. ‘Theatre that speaks to millennials, ads that poke our memories to recall ‘what hortor can do - we all need these reminders at a time when memory seems to have forgotten, ryva | Mt