Project Report On

Development of New Product

At
Dezyne ECole College Ajmer

Submitted To
Dezyne ECole College

Towards
The Partial Fulfilment Of Third Year in Business of Bachelor
Administration
By
Amrita, Anjita, Bhavesh, Deepika, Priyanka

Dezyne ECole College

106/10, Civil Line Ajmer
0145-2624679
Www.Dezyneecole.Com

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 2016-2017
Acknowledgement
We would like to express our gratitude towards Dezyne Ecole
College for giving all an opportunity to work as a
salesmanship. We are express are graptitude to all those who
initiated and help all in the successful completed of this project.
We also take this opportunity to express our indebtedness to
principal of Dezyne Ecole College Ajmer for her
corporation and affectionate encouragement.
We express our sincere graptitude to Dezyne Ecole College and
our guide for supporting us during the project work.
We thank to our college students and our juniors for their
suggestions and advices.
Also, we are thankful to our parents and family members who
are the source of inspiration in every field of our life and due to
them we are whatever we are today.

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 Synopsis

This project undertaken as our subject sales and salesmanship

at Dezyne Ecole College Ajmer. During this project we work on
the topic Pen with a Whitener.
This project is actually focusing on objectives of the product,
sales forecasting, segmentation and target of the market,
Distribution channels and pricing of the product and tried
emplaning the things through bar charts and diagrams.
We are prepared un-structured questionnaire for understanding
the buyers intention and after a continues study of the market.
We reached at a conclusion that in a market there are so many
regular users of a pen especially from educational and business
areas. They prefer whitener for removing an ink. If the product
pen with whitener is available for all they are ready to
purchase and the expected price they will ready to pay for the
product is 20/-

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 Content

1. Idea screening 5
2. Objective 6
3. Sales Forecasting 7
4. Un-structure Questionnaire 8
5. Segmentation 11
6. Pricing 13
7. Promotional Techniques 15
8. Distribution 16
9. Conclusion 17

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 An Idea Screening

A Pen With Whitener

An idea screening on new product development A pen with A Whitener.
(Emphasis on selling and Forecasting Techniques)

Better selling is the key to better business

As the statement says selling better means a art to performing better by the help of various
techniques adopted by the sales force while selling.
By implement this statement in on new product development- A Pen With A Whitener, a
new product existing for a market.

About The Product:-

A new product include various features for a potential customer as are:
1. A pen with a whitener, a new innovative idea and concept, which creates need of
buying among the customers.
2. According to a market aspect the product contain a feature of easily handling, light
weight and a multi tasking.

Objectives
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 Easy to Handing
Easy to carry
Customer oriented
Purpose of satisfying needs and wants.
Twin in one product.
Feature for the potential customer to create a attention and interest of the customer
towards the product.

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 Sales Forecasting
Sales forecasting is the process of estimating future sales. Accurate sales forecasts enable
companies to make informed business decisions and predict short-term and long-term
performance. Companies can base their forecasts on past sales data, industry-wide
comparisons, and economic trends.
The sales forecasting is the basic of most Corporate Planning. Before Launch any new
Product the sales forecasting is very essential. So the method we adopted while forecasting is
a Survey Method of Buyers Intention and un-structured Questionnaire used while doing
survey to know the buyers intention about a new product.

Survey of Buyers' Intentions

The Survey of Buyers' Intentions method is ideally suited for short and medium-term sales
forecasts for marketing organisations. The results can be fairly accurate and realistic. Senior
marketing executives of companies should apply their judgement to correct anomalies and
apply the effect of overall market factors which retailers are not in a position to evaluate. The
accuracy of the survey increases if the number of dealers to be covered is not many and if
almost all of them respond to the survey. The value of a retailer survey lies in a near hundred
percent coverage being possible, especially in smaller countries. The cost is not high and the
survey can be carried out through a company's own sales force. It is preferable to have
personal interviews instead of issuing questionnaires to be filled in by the respondents

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 Structure Questionnaire

(Structure Questionnaire used while doing a survey to know the buyers intention about a
new-product)

Questions which have a set of anticipated responses listed on the questionnaires. The
interviewer records the respondent's verbatim response. When the survey is interviewer-
administered, the respondent is encouraged to respond completely and freely with the use of
probing and clarifying techniques. These questions may also be self-administered.

structured Questions are open ended questions that respondents

Name:-

Are you a regular user of pen? Q.1

(a) Yes [ ] (b) No [ ]
For removing a ink you will prefer? Q.2
(a) Ink-rubber [ ] (b) Whitener [ ]
If the product available for you a penQ.3
with whitener will you purchase?
(a) Yes [ ] (b) No [ ]
Expected price you will ready to pay Q.4
for product?
---------------------------------
Q. 1 - Are
you a regular user of pen?
(a) Yes [ ] (b) No [ ]

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 YES
NO

The result of this question is that 8 out of 10 people say that they use pen
regularly and reminding 2 people say that they do not use pen regularly.

Q.2 - For removing a ink you will prefer?

(a) Ink-rubber [ ] (b) Whitener [ ]

whitner

Column2

Ink Rubber

0 1 2 3 4 5 6 7

The result of this question is that the choice of 6 out of 10 people say that they
prefer whitener and reminding 4 people say that they prefer ink rubber

Q.3. - If the product available for you a pen with whitener will you purchase?

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 (a) Yes [ ] (b) No [ ]

YES
NO

The result of this question is that 7 out of 10 people say that they will purchase
pen with whitener and the reaming 3 say that they do not buy it.

Q.4. - Expected price you will ready to pay for product?

2 Column2

0
18 20 22 26

---------------------------------
The result of this question is that 4 out of 10 people say that they will purchase
this product in Rs (20) and 3 out of 10 say that they will purchase this product in
Rs(18) and 2 out of 10 say that they will purchase this product in Rs(22) and
reminding 1 person say that he will purchase this product in Rs (26).

Segmentation and Target Market

Every organisation is need to target the segment according to customers need and
wants segmentation is the process of selecting group of people according to their
wants and needs from the universe its called market segmentation.

Similarly, we had targeted on the educational area and business organisation are take
educational institute like colleges our new products The Pen With Whitener and also

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 provide to business organisation like public and government sectors where it will be
great product for their use.

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 Pricing

A product cannot enter the marketplace without a price tag.

A wrong pricing decision can effect of all right decision relating to product, physical
distribution and promotions.
In this project we adopted penetration pricing for our innovative productin the
market which means companies set a low price in order to buyers quickly and win
large market share.

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Pricn
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ToReachwidfrtonhemak

Customerwilchtoenwbradcuseofthlwrpice
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 Promotional Techniques

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n In selling diagram activity we adopted the Buying formula theory of selling. Its
totally depends on buyers needs or problem & receive attention of the buyers and the
sales persons role is to help the buyer and find the solution.

Distribution

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Intensive distribution is a common method of distribution adopt by the manufacture to reach
their product to the end-user. We used the intensive distribution of our product to reach our
potential customer by adopting the distribution channel from manufacturing to wholesaler,
retailer and then a end-customer to provide the of

Conclusion

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It was a wonderful and learning experience for us while working on this project. This project
took us through the various phase of selling and gave us real insight into the world of
marketing and selling.
This Product well be very much essential for education & Professionals and as well as for
general public. It will be the basically needed to its quality and purpose solving product. It
will be very useful for them in their private life also.In Market there are so many regular user
of a pen and if they get PEN WITH A WHITNER they will prefer this product due to its
usage and low costing.
After Survey we found the 90 to 95 % people are ready to buy this in such a low cost.
So the conclusion of this overall product is customer is require this type of product. Our
whole research conclude that A PEN WITH WHITENER is a useful and demanding
product to the customer. Take the final selling price 20 RS/- are acceptable by the customer.
It is a FMCG goods and also multipurpose product and easy handle for the customer.
Through questionnaire where N=10 out of 9 responded are ready to buy our innovative
product. So the people are ready to buy this product with satisfaction.

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 THANK YOU

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