PROPOSAL FOR

CAMPUS
IMPROVEMENT
PROJECT-SHUTTLE
BUS SERVICE
31rd March, 2016

WONG Chi Kit, Daniel (1155063114) To Mary Lee,

Coordinator of the Campus Improvement Project
ELTU 2012 Business Communication I Business Proposal
 Table of Content
1. Executive Summary.
.3
2. Situation and Objective...
..4
3. Solution..
5
4. Budget....
6
5. Benefits..
6
6. Reference.......
7

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 Executive Summary
Situation and Objective:

The Chinese University of Hong Kong has been provided enjoyable

environment since 1963. However, recently there are some
common dissatisfaction such as shuttle bus service and
cleanliness of washrooms. This proposal is mainly focus on
improving the frequency and quality service of shuttle bus in night
shift. As the frequency and capacity utilization rate of bus is not
enough.

Solution:

There are two solutions to tackle this problem. First, our team
introduce the Flexible Frequency System which respond to
immediate waiting situation and install a buzzer to remind the
students to walk further inside the bus.

Budget:

The budgeted cost will be HK $9100 including the over-time

payment for drivers, purchasing and installation cost of buzzer.
Notes that this budget is only for the first month as a trail and will
be reviewed afterwards.

Benefits:

The proposal target is to reduce the average number of students no

able to enter the bus from 45 to 10 and increase the capacity
utilization rate from 70% to 90%.

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 Situation and Objective
The Chinese University of Hong Kong has been provided high
standard and comfortable environment to students since 1963.
However, there are dissatisfaction about life on campus especially
for the quality and frequency of shuttle bus service. There are three
major reasons causing this problem.

Frequency of night shift shuttle buses H and N are far not enough

Under the current shuttle bus policy, customers can only take
Route N on weekdays and Route H on public holiday after 7 p.m.
The frequency for these buses are 15 minutes and 20 minutes
respectively. As a result, it is common to witness a long queue at 11
p.m. as student rush to catch the last bus. The problem is even
worse on Sunday. It is because numerous of students sleep at their
accommodations in order to attend the morning class, there is a
significant shortage of bus service. According to the statistic in
17/3/2013, averagely there are 45 students for each time slot
cannot enter the bus after 8 p.m.

Moreover, most of the students do not have the sense to walk

inside the bus once all seats are full, they just stand near the
entrance for their convenience. As a result, the capacity of shuttle
bus cannot be fully utilized and affect the quality of the services.

Our proposals objective is to reduce the number of students

who cannot get in to the bus from averagely 45 to 10.

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 Solution
Increase Frequency of Route N and H after 8:00 p.m.

The problem of dissatisfaction frequency mainly occurs after

8:00p.m. Our society suggest a Flexible Frequency System (FFS)
can be added. FFS aims to add shift according to the current
waiting situation. If the number of passengers waiting in line is
over 70 (near to maximum capacity of bus), a new shift of bus will
be added in order to reduce the unnecessary waiting time for 30%.
The flow chart below can demonstrate the FFS.

Observed IF number
passager in wating
line>70
s waiting

Add a
new shift
of bus

Install a buzzer as a reminder in order to increase capacity

utilization

In addition, our society suggest to install a buzzer for every

bus. The function of the buzzer is to remind the students to walk
further inside the bus in order to have more space for others to get
on the bus. The driver will have the authority to decide press the
button or not according to the actual situation. The targeted
utilization will increase from 70% to 90%.

Budget

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 As shuttle bus is a non-profit service, there will not be any
revenue in this project. In terms of cost, there are two major
expenses which are the overtime payments for extra shift of bus
and the cost buzzer and installation cost. The detailed cost
statement is stated below and the total cost will be HK $ 9100.

Budgeted Cost Statement

Cost Quant Da Total
ity ys
Expense
FFS - overtime payment to HK$50.0 5 30 HK$7,500.0
drivers 0 0
Buzzer HK$50.0 20 N/ HK$1,000.0
0 A 0
Installation of buzzer HK$30.0 20 N/ HK$600.00
0 A
Total Expense HK$9,100.
00

Benefits
The benefits for this proposal is significant. Following this
proposal, the problem of dissatisfaction of shuttle bus service
during night time will be minimized. The estimated benefits will be
reducing the waiting time for 30% and increase the utilization rate
to 90% of the bus.

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 Reference
1. (2013, March). Bus Route Numbering System and New
Timetable Retrieved March 31, 2016, from
http://www.cuhk.edu.hk/campus-transportation/english/campus-
shuttle/plans-for-2012/new-bus-routes.html
2. (2013, March). Campus Bus Passenger Statistics March 2013.
Retrieved March 31, 2016, from
http://www.cuhk.edu.hk/campus-transportation/english/campus-
shuttle/facts-and-figures/passenger-statistics.html

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