Kinesiology Career: Head Athletic Trainer
Analyze: Working at a high school, there has been an increase of ankle sprains in this school year versus
last school year
Strengths: (internal positive factors) Strengths
describe the positive attributes, tangible and
intangible of your organization. These are within
your control.
Questions to consider: What is it you do really
well? What resources (talent/ technology/
equipment) do you have that other dont?
- Team responds and provides immediate care
to injuries during practice or game
- Staff is trained for crisis situations and
immediate care
- Teams is trained for and implements proper
care and rehabilitation
Opportunities: (external, positive factors)
Opportunities are external attractive factors that
represent reasons for you your business to exist and
prosper.
What is it that people are saying about
you/organization in the marketplace? Are there
opportunities to align with partners in the
marketplace? Is there beneficial legislation or any
funding you can pursue?
- Community acknowledges that skill level of
athletic trainers on staff to ensure proper
care for clients in crisis situations or with
personal injuries
- Supported by district team members and
board members can use as an
endorsement with fundraising
- Identify additional funds for salaries and
supplies
Career Situation/Problem to
Weaknesses: (internal, negative factors)
Weaknesses are aspects of your business that
detracts from the value you offer or place you at a
competitive disadvantage.
What is it that you lack? (resources, specific talent,
technology, geography?) What can you improve on?
- Resources needed in employment. Need at
least 2 additional athletic trainers
- Resources needed in providing additional
support and time to each injury
- Low stock of emergency and medical supplies
to support athlete recovery
Threats: (external, negative factors) Threats are
external factors beyond your control that could put
your business/organization at risk. You may benefit
from having a contingency plan for them.
What are your competitors doing better than you?
Have consumers buying/fitness habits changed?
What other factors are out of your control?
- Budgets for the district have been
significantly reduced
- Ensuring proper care of clients in adequate
amounts of time beyond legal and ethical
requirements
- Recent academic changes at state level may
minimize athletic participation