The Masters Series

Complete Workbook
Table of Contents
Session 1 Becoming a Marketing Master...........................................
...................................... 4
1.1: 3 Types of Executives .....................................................
............................................... 5
1.2: Deploying Strategies and Tactics ..........................................
................................... 7
1.3: The Stadium Pitch .........................................................
............................................... 10
1.5: Stop Selling and Start Educating...........................................
.................................. 14
1.6: Become the Expert in Your Market...........................................
.............................. 15
1.7: Rest the Buying Criteria, Surpass Your Competition ........................
.................. 16
1.8: Refining Your Stadium Pitch................................................
...................................... 17
1.9: The Smoking Gun ...........................................................
.............................................. 18
1.10: The 4 Rules of a Slogan ..................................................
.......................................... 19
1.11: Building a Killer Core Story..............................................
......................................... 20
How to Build a Core Story: The Short Version....................................
.................................. 27
Session 2 Best Buyer Strategy...................................................
................................................ 44
2.1: Introducing the Best Buyer Strategy........................................
............................... 45
2.2: Best Buyer Strategy with PHD...............................................
..................................... 46
2.3: Dream 100 Concept .........................................................
.......................................... 47
2.4: Grab Your Dream 100 s Attention..............................................
............................. 50
Session 2.5: Get their Attention! Get the Appointment! .........................
................ 54
Session 3 Create the Ultimate Advantage.........................................
................................. 91
3.1: Create the Ultimate Competitive Advantage .................................
.......................... 92
3.2: What the Most Successful Companies Do Differently .........................
...................... 94
3.3: How to Work ON Your Business...............................................
....................................... 96The Masters Series Chet Holmes Internat
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3.4: How to Obtain Master Skills................................................
......................................... 98
Session 4 Time and Results Management...........................................
................................106
4.1: The Got-A-Minute Manager ..................................................
................................. 107
4.2: Six Steps to Transform Your Company .......................................
.......................... 109
4.3: Planning Your Day .........................................................
............................................ 111
4.4: Prioritize and Organize ...................................................
.......................................... 113
Session 5 Hiring and Talent...............................................