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UNIT I: INTRODUCTION TO

SOCIAL MEDIA AND WEB 2.0


Session 6
Enterprise 2.0:
Characteristics and advantages
Activity 1: Watch the video and share your answer with a partner

1. What do you understand by enterprise 2.0?

2. What are the diferences between business and enterprise?

3. Why Do Employees Resist Change?


Video 1

Link
Video 2

Link
Video 3

Link
Enterprise 2.0
Enterprise 2.0

Activity 2: Watch the video and elaborate a definition about


Enterprise 2.0

Link
Enterprise 2.0

Definition and history

The term "Enterprise 2.0" was first


coined in March of 2006 by Harvard
Business School Associate
Professor, Andrew McAfee, in an
MIT Sloan Management Review
article entitled "Enterprise 2.0: The
Dawn of Emergent Collaboration.

Enterprise 2.0 is the strategic


integration of Web 2.0 technologies
into an enterprise's intranet,
extranet and business processes.
2.0.
Enterprise 2.0

According to Technopedia:

Enterprise 2.0 is the corporate


integration of online social networking
and collaborative technologies into a
company's business processes. The
purpose of Enterprise 2.0 is to flatten
and democratize a company's
communications with its customers,
partners and employees.

In other words, Enterprise 2.0


implementations generally use a
combination of social software and
collaborative technologies like blogs, RSS,
social bookmarking, social networking
and wikis.
Enterprise 2.0

Most enterprise 2.0 technologies, whether homegrown, free or purchased,


emphasize employee, partner and consumer collaboration. such technologies
may be in-house or Web-based.

Companies using YouTube for vlogging or a private Facebook group as a modified


intranet, for instance, are implementing a form of Enterprise.
Enterprise 2.0 - Differences

Activity 2: Watch the video and take notes. Then, share your
answers with a partner

Link
Enterprise 2.0 - Differences

The differences between a enterprise 2.0 and a traditional one is the


social management and collaborative which impacts in

1.-Elimination of obsolete hierarchies and


impassable

2- Accelerate administrative procedures through


collaborative platforms and tools

3-Flexibility in all aspects of intersection and


management

4-Empowering teams and creating workflows


Enterprise 2.0 - Differences

The differences between a enterprise 2.0 and a traditional one is the


social management and collaborative which impacts in

5- fluid communication in both ways: vertical and


horizontal

6- Transparency in the management and


disappearance of power groups

7-Power relations

8- Participation in sharing of ideas


Enterprise 2.0

Activity 2: Discuss with a partner the differences between a


enterprise 2.0 and a traditional
Enterprise 2.0
Ten steps for building a modern enterprise

Focus on a dynamic, active and open leadership

Detect people who can be the knowledge workers

Setup a communication and brainstorming methodology which must be


accurate to the business and the team

Use the crowdsourcing and the collective intelligence to increase the


performing of work team and projects

Distribute tasks according to the skills and expertise of all team


members
Enterprise 2.0
Ten steps for building a modern enterprise

Monitor the teams in order they can interact and work with creativity
and confidence

Choosing the tools 2.0 that best fit and meet the needs of business and
human resource

Encouraged to participate effectively in collaboration and


communication 2.0

Always be a leader who is opened to creativity and team ideas.


Participate when your help or advice is required

Convince everyone to be committed to the project and business


objectives
Enterprise 2.0
Ten steps for building a modern enterprise

Focus on a dynamic, active and open leadership


Enterprise 2.0
Ten steps for building a modern enterprise

Detect people who can be the knowledge workers


Enterprise 2.0
Ten steps for building a modern enterprise

Setup a communication and brainstorming methodology which must be


accurate to the business and the team
Enterprise 2.0
Ten steps for building a modern enterprise

Use the crowdsourcing and the collective intelligence to increase the


performing of work team and projects
Enterprise 2.0
Ten steps for building a modern enterprise

Distribute tasks according to the skills and expertise of all team


members
Enterprise 2.0
Ten steps for building a modern enterprise

Monitor the teams in order they can interact and work with creativity
and confidence
Enterprise 2.0
Ten steps for building a modern enterprise

Choosing the tools 2.0 that best fit and meet the needs of business and
human resource
Enterprise 2.0
Ten steps for building a modern enterprise

Encouraged to participate effectively in collaboration and


communication 2.0
Enterprise 2.0
Ten steps for building a modern enterprise

Always be a leader who is opened to creativity and team ideas.


Participate when your help or advice is required
Enterprise 2.0
Ten steps for building a modern enterprise

Convince everyone to be committed to the project and business


objectives
Enterprise 2.0

Activity 2: Discuss with a partner the differences between a


enterprise 2.0 and a traditional

-Read the PDF "Empresa 2.0 - Social Media


Manager (Dolores Vela).rar", which is located in
Session N 6 (Campus UCV)

-Focus your attention in the ten steps to transit


to a enterprise 2.0 (p. 231)

-Imagine a organization, company or factory, and


follow this steps

-Write at least three activities per step, mention


fake names (managers or employees) and social
networks, app or software that you consider is
accurate to your business
Video 5

Link
Video 5

Link
Startups

A startup is a company working to solve a problem where the solution is not


obvious and success is not guaranteed, says Neil Blumenthal, cofounder and
co-CEO of Warby Parker.
A startup is a company designed to scale very
quickly. It is this focus on growth unconstrained
by geography which differentiates startups
from small businesses. A restaurant in one
town is not a startup, nor is a franchise a
startup, sustain Y Combinator accelerator head
Paul Graham.
A startup is a company that is in the first stage
of its operations. These companies are often
initially bankrolled by their entrepreneurial
founders as they attempt to capitalize on
developing a product or service for which they
believe there is a demand- Investopedia
Startups
Lean Startup
Eric Ries: The Lean Startup provides a scientific approach to creating and managing
startups and get a desired product to customers' hands faster

Learn Ideas
Build

Target
Product
Data

Measure
Startups

Link Link
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