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Winter
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2017
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untilMarch
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2017
WASHINGTON
INNOVATIVE PROPERTIES
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INNOVATIVE
FROM THE PUBLISHER
Charles Warner,
Publisher/
Editor-in-Chief
Scientists continue to Scott Pruitt co-authored this statement almost Disney, General Motors, etc. All of these
exactly a year ago in The National Review. Now companies have made sustainability part of their
disagree about the degree hes the head of the EPA. overall corporate mission. Theyve got entire
offices and branches devoted to the cause. As
and extent of global I dont completely disagree with everything he
media partners with the annual Sustainable
says. How could I? Intellectual debate should be
warming and its encouraged in classrooms, public forums,
Brands conference, we get to meet these people
every year and pick their brains. Let me tell you.
connection to the actions Congress? Disagreeing with this would be like
Youll find way more suits & ties than hemp
disagreeing with the premise of democracy. Plus,
of mankind. That debate shirts in that crowd.
as a publisher, I relish the opportunity to hear
different voices. Collecting interesting opinions, Bottom line: this is a tech magazine. As a tech
should be encouraged magazine, we have to be ahead of the curve
arguments, and insights is one of the pleasures of
in classrooms, public this business like being a fly on the wall in a instead of behind it. And, from where were
room of my choice. If I couldnt abide debate, I standing, the recent posturing of the new
forums, and the halls of wouldnt have a masthead; Id have a byline. administration regarding climate change looks
like a step backward. Still, as EPA Administrator
Congress. It should not be However, saying that scientists continue to
Pruitt wrote, debate is a good thing. As such,
disagree about...global warming isnt about
silenced with threats of were committed to showcasing viewpoints from
allowing and encouraging debate. Its about
the scientific and business communities that
prosecution. Dissent fabricating it. Talk to NASA. Talk to the World take a stand on this matter.
Meteorological Organization. Talk to the EPA.
is not a crime. The science is largely settled, and its no longer a Allow me to present you with the latest issue of
matter of controversy to assert that our actions Innovation & Tech Today, with a special focus on
have incredible consequences on the future of sustainability and automotive technology
the planet. Dont get me wrong. Scientifically featuring exclusives with celebrities like Akon
backed counterpoints (the ideas of Peter Ward, and Adrian Grenier and scientists like Adam
for instance) are always welcome. However, this Rutherford and Mark Rosenfeld. As always,
picture of general scientific disagreement about enjoy this issue and, if youd like to take part in
climate change is a misrepresentation. this debate with us, we encourage you to give us
your feedback online.
If you think climate change and sustainability
efforts are part of some government or tofu- Thanks for your support, and it is with the
warrior conspiracy, I encourage you to look at warmest compliments that we present you this
the actual field of players in the movement. issue.
What do conspiracy theorists always say?
Follow the money, right? Well, theres
government, and then theres where the real
money is: P&G, Coca-Cola, BASF, AT&T,
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SPRING 2017
contents
62 Cover Story:
Switched On
with Akon
By Paul French &
Charlie Hernandez
Cover Photo Katya Tsyganova
Departments 32 Security
34 Women in Tech
14 Since Last Issue
36 Drones
16 By the Numbers
38 Quick Bits
18 Event Wrap-Ups 146 Product Revolution
20 Quick Bytes 156 Events
28 Science 158 Coming Next Issue
30 Social Media 160 The Lighter Side
42 Innovator Profile
Making Waves with Danni Washington
44 Connected Car
Lucid and Faraday Futures Overperformance
48 Why the ICE Age is Far from Over
52 A No-Nonsense Guide to the Car of Today
56 Security
Privacy and Security in the IoT
58 B
radford Rand, Creating a Community
70 The Last Straw with of Anti-Hackers
Adrian Grenier
62 Sustainability Today
Produced in Partnership with Sustainable Brands
68 The Corporate Guide to Loving Green

69 The Cheat Code for Green Business
72 Is Silicon Valley Guilty of Greenwashing?
76 Original Animal Rights Advocate Peter Singer
78 The Resistance of Xiuhtezcatl Martinez

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SPRING 2017
contents 82 Tech Zone
Detroit Tech City
84 Entrepreneurs Give Boost to Detroits Resurgence
86 The Electric and Autonomous Motor City
90 Jobs of the Future,

Jobs of Today
Share Your Thoughts, Share Your Space
92 STEM Today
Produced in Partnership with the USA Science & Engineering Festival
MinutePhysics: So Much Inspiration, So Little Time

96 Science Non-Fiction with Adam Rutherford
98 F
acebook Fortune Telling with Computer
Scientist Jen Golbeck
102 Connected Life

The Convergence @CES2017
104 T
he Vocal Virtual Alexa Becomes the
Heart of loT
110 Living in a Virtual Space
112 The Wide Wireless World
118 Gaming and

Entertainment
Aaron Bleyaert Gives Conan a Clue
122 An Interview with Paul Wernick and Rhett Reese
128 Jon Favreau Ventures into VR
132 Health Tech

Lets Get Physical: How the Digital Age is Improving
Health
134 CBD vs. the FDA
140 Outdoor+Adventure Tech

Thomas Coville Sails the World in Record Time
144 Gear Guide
154 Art & Tech

An Interview with VR Artist Katie Rodgers

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by the
e
NUMB RSA look at the metrics shaping the technology market and our lives
Emissions, Electric Cars, and the Motor City

Electric vehicles are on the rise, but trends toward sustainability havent yet driven beyond the margins.
There are some promising new signs though, and Detroits comeback is one of them. (see pg. 82).
4.7
Metric Tons
amount of carbon dioxide emitted by a typical
37% 30%
passenger vehicle each year. Increase in total warming
effect from greenhouse gases Increase in warming effect
added by humans to the associated with carbon
90%
dioxide alone.
Earths atmosphere
from 1990-2015.
Tailpipe emissions
from all-electric
Percentage of transportation vehicles.
with petroleum-based fuel.
Number of automotive manufacturing jobs

that have been added in Michigan since 2009.
Percentage of Car of the Year Percentage of said

recipients at the 2017 North recipients whose
American International Auto Show automakers are
that were electric vehicles. based in Detroit.
top 5 selling plug-in electrified cars in the united states (dec. 2010 Aug. 2016)
114,248 Chevrolet volt 103,045
Total plug-in electrified vehicle
(PEV) sales in 2015. nissan leaf 97,513
37.6% Increase in PEV sales

between years.
tesla model s
42,341
80,461
toyota prius phv
157,181 ford Fusion Energi 37,387

Total plug-in electrified vehicle
(PEV) sales in 2016. 25,000 50,000 75,000 100,000
Sources: Emissions/Greehouse Gases, EPA ; Detroit Statistics, Hybridcars.com/

Detroit Chamber of Commerce; Electric Cars, Hybridcars.com
[ Event Wrap-Ups ]
CES 2017 The 50th anniversary of CES was more than just a major milestone. It was
a celebration of the major technological innovations 50 years can bring. Kicking off with a
keynote speech by NVIDIA founder Jen-Hsun Huang, the 50th CES was action-packed
throughout. For the entire four day event, driverless cars, sustainable energy, connected home
technology, and drones were given the spotlight. And thats just the tip of the iceberg, with big
names such as Mark Cuban and Akon present to see what the monumental conference had
to offer.
Digital Book World A

complete celebration of the
realm of digital publishing,
this years Digital Book
World continued the theme
of promoting creativity and community among 21st century authors. The eighth annual
event featured such celebrated speakers as The Productivity Project author Chris Bailey,
Macmillan CEO John Sargent, and Syntopical founder Cliff Guren. With a focus on topics
covering everything from editorial acquisitions to marketing and distribution, Digital Book
World offered aspiring authors and publishers vital lessons on the essentials of publishing
and media.
IoT Evolution Conference People attend the

IoT Evolution Conference from over 90 different
countries around the world. And theres good
reason, as the event consistently tackles the
complex subject of the rapidly changing worlds of
the Internet of Things and M2M technology. IoT
Evolution 2017s Fort Lauderdale event continued
the events streak of celebrating the future of the Internet of Things, bookended by keynote
addresses from Gogo Business Aviation Vice President of Marketing Lisa Peterson and
Intel Security Chief Consumer Security Evangelist Gary Davis. With exhibitor presence by
such companies as T-Mobile, Sprint, and Geotab, IoT Evolution 2017 showed, in name and
practice, that the IoT is truly evolving.
Smart Energy Summit With such

established speakers as Toyota
General Manager Kevin Butt,
Powerley CEO Manoj Kumar, and
DTE Energy Vice President Irene Dimitry, the Smart Energy Summit fulfilled its goal of
discussing the future of energy with some of the most accomplished minds in the field.
With intriguing roundtables regarding how consumers approach the vastly growing world
of energy management and home care, Smart Energy Summit 2017 gave us a preview
into how the worlds of consumer and utility technology come together to provide plenty of
possibilities.

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ALEXA ON TRIAL
While voice-controlled technology is hardly anything new, Amazons heavily advertised
Alexa has become one of the biggest names in terms of digital assistance. With convenient
interfaces and lifelike voices, assistants such as Alexa have personalized A.I. However, can
such a digital personality testify in a court of law?
Authorities are attempting to get additional information from an Alexa-equipped Amazon
Echo device owned by James Andrew Bates, a Bentonville, Arkansas resident on trial for the
death of Victor Collins. While authorities were able to obtain basic account information on
Bates, Amazon hasnt been willing to release data collected on the Echo servers.
The case brings up a number of issues for all parties involved, especially when it comes
to personal privacy and obstruction of justice. While connected devices continue to improve
our lives, they will further complicate these types of cases as the law attempts to catch up to
rapidly changing technology.
Vampire Drain
While we may not always appreciate it, we are very lucky to have accessible electricity. Its
something we take for granted. With phone battery mortality reaching epidemic levels, there are
never enough outlets. However, before we leave things plugged in for too long, should we fear the
dreaded vampire drain?
For the uninitiated, vampire drain refers to the extra power flowing to electronics that are not in
use, but that remain plugged in adding to electric bills and increasing carbon footprints.
But how much does this so-called vampire drain cost? Quite a bit. In fact, the Department of Energy
claims that leaving electronics plugged in wastes an extra $3 billion annually. Considering that a
game console and plasma TV alone can result in $175 in vampire drain each year, you may want to
consider unplugging after that all-night gaming session.
An Apple Watch a Day

We use our smart watches to track our daily exercise, but what if we could use them
to track when were getting sick? According to a new study from Stanford, published in
PLOS Biology, the data tracked by wearables make that medical knowledge a reality.
Researchers compiled data over two years from 43 participants to conduct the study.
Wearables can passively monitor changes that seem insignificant to the people wearing
them like minor increases in heart rate or body temperature but that actually reveal
the earliest stages of sickness.
The researchers found that small irregularities could help them identify early signs
of Lyme disease, indicate when the body was responding to inflammation, and reveal
insulin-sensitivity and insulin-resistance. This information is immediately deliverable to
physicians, enabling them to catch illnesses before they advance.
The researchers are optimistic that wearables play an important role in managing
health and enabling affordable health care access to groups traditionally limited by
socioeconomic class or remote geography, they write in the study. Soon, a smartphone
could become a dashboard for our health, noticing illness even before we do.

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Youre a Star! (Sort Of)

Since early grade school, our science teachers have
taught us that humans are made of flesh, bone, and
a certain percentage of water or sugar, spice, and
everything nice, depending on whom you ask. However,
those science classes may have left out the main
ingredient in human composition: stardust.
New Mexico astronomers have recently confirmed a
long-standing hypothesis: that humans are composed of
cosmic stardust. The findings, which were gathered by
the Sloan Digital Sky Survey, involved the use of infrared
wavelengths to analyze hundreds of thousands of stars.
What the researchers discovered was that humans share
around 97 percent of the same atoms as stars: elements
such as carbon, hydrogen, and oxygen. While it may
seem like a cheesy pop song lyric, we really have a lot in
common with the stars.
My Spy
Cayla
Weve heard plenty of rumors and
conspiracy theories regarding popular
dolls the most rampant being
the idea that Furby was a
military attempt at recording
our actions. However, a
recent toy makes these
A Spoonful of Honey
once outlandish theories
more credible.
My Friend Cayla, the
doll in question, can
A special type of honey could be sciences next tool in
talk to your children and
fighting antibiotic resistance. Professor Rose Cooper from the
even ask them about
University of Wales Institute, Cardiff, studies how Manuka
their secrets. However,
honey can be used to combat the bacteria that often infect
Cayla is about as good at
wounds.
keeping those secrets as
Cooper has published several papers demonstrating how your neighborhood gossip.
Manuka honey interacts with bacteria on the molecular level. For instance, if My Friend
Her team discovered that the honey can disrupt the growth Cayla has been synced
of dangerous bacteria like Pseudomonas aeruginosa and with a smartphone, these
Group A Streptococci by preventing them from attaching to conversations can be
tissues. Stopping bacteria from sticking to healthy tissue not sent directly to the toys
only cuts off acute infections but also stops the formation of designers.
the biofilms that protect bacteria from antibiotics and allow
If a child asks the doll
them to cause persistent infections, she said.
to listen in on a secret,
The honey has been used in its native New Zealand since My Friend Cayla responds,
ancient times, but Cooper stresses that it could now be at the Sure, go ahead; be very
forefront of medicine. The topical treatment would likely be quiet, though. I promise not to
cheaper than any injection or pill, and could stop antibiotic- tell anyone; its just between you
resistant bacteria moving from the wound to other patients. and me because we are friends.
We need innovative and effective ways of controlling Unfortunately, Cayla forgets to mention
wound infections that are unlikely to contribute to increased some of her other dear friends: the
antimicrobial resistance, said Cooper. employees at Genesis Toys.

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The Battle for

Pirate Bay I Now Pronounce You
The Pirate Bay has long been a treasure trove of
torrented content that truly lives up to its name, allowing
anyone with an internet connection and no fear of
Man and Robot
Automated technology is slowly taking over our driving, delivery, and
copyright infringement easy access to any movie, song, manufacturing jobs. However, could it possibly be taking over our
or even software they desire. However, that may not be weddings as well? And, no, Im not talking about robotic wedding DJs.
the case for much longer. Speaking to a conference in London, author David Levy claimed that
Australia has begun blocking The Pirate Bay, along with human-robot weddings will be a normal occurrence by the year 2050.
many related torrent sites. The decision, which came The prediction seems pretty bold, especially considering the ethical
directly from the Federal Court of Australia, is expected to issues raised. However, some supporters believe that courting a robotic
lead to more countries banning such torrenting sites. spouse is better than a bad relationship or no relationship at all.
Additionally, the U.S. government has created a list of While it seems pretty unbelievable at this point, one can argue that
some of the most notorious illegal sharing sites they are self-driving cars and drones seemed ridiculous 35 years ago. Only
looking to take down, with The Pirate Bay being one of time will tell whether robogrooms and bridebots will be shopping
the more prominent entries, along with PutLocker and for wedding attire in the future. However, if you could get your robot
Movshare. Considering that as much as $20 billion worth spouse to act as an iPhone charger, it could be an added bonus for
of pirated music is consumed yearly, this could be great mechanical matrimony.
news for any recording artist trying to make a living.
Sustainable Slots
Las Vegas evokes thoughts of live shows, games of chance, and
costumed characters on the Strip that probably infringe on some
copyrights.
Of course, theres another thing that definitely comes to mind: bright
lights most likely due to the fact that, in Sin City, nothing ever closes.
However, at least in certain buildings, 100% of this light now comes from
renewable energy sources.
Thanks to the Boulder Solar 1 project, which is owned by Southern
Power, the government of the city of Las Vegas is the first in the country to
be fully powered by renewable energy. In a city where everything seems
to be overpriced, Las Vegas solar energy (due in part to a state surplus) is
reasonably cheap.
This is hardly the first time Vegas has been recognized for its application
of renewable resources, as the citys casinos send much of their water
to a treatment plant after use. So, while the Luxors famous Sky Beam
isnt powered by renewable energy quite yet, Vegas has proven that it is
forward-thinking in terms of sustainability.

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Hovertaxis on the Horizon Motorized

Self-driving cars have become one of the most widely anticipated technologies of the future.
And future is the word to keep in mind, as, at least for those outside of the limits of Silicon
Valley, this still seems like science fiction. However, the self-driving car is a reality, and its
already evolving.
Mailmen
While Amazon drone
Airbus, a European industrial company, is currently developing hovering, self-driving taxi packages have been rumored
vehicles. While the company is more well-known for developing aircraft, its newest offering will for quite some time, it looks like
blur the lines between land and air travel. The vehicles, which are designed for shorter trips, France is ahead of the curve.
will have their first full prototype completed and tested by the end of the year. The French post office has
While the vehicles themselves likely wont be fully available until around 2021, Airbus self- announced that it will begin
driving hovertaxis offer a fascinating look into the future. After all, even the taxis in The Fifth sending weekly drone deliveries
Element needed drivers. as a result of a two-year
collaboration with startup drone
designers at Atechsys and
delivery specialists DPDgroup,
who claim the machine is
capable of delivering packages
within a 12-plus-mile range.
This delivery model has been
through plenty of testing, as the
Siri Has a Secret drones have recorded around

600 hours in the air. These
mechanical mailmen are also
fully equipped for a litany of
inflight emergencies, with a
navigation system and even a
parachute.
Keep in mind this is just a
test for now. The first phase of
this delivery system will occur
along a nine-mile route, and
If youre in the habit of using voice-automated technology, youve probably had plenty of the drones will be capable of
conversations with your digital assistant. You ask Siri the score to a hockey game or tell Alexa to turn delivering packages as heavy
on your sprinklers. However, is it possible that your digital assistant is doing more than just listening? as six and a half pounds. So
According to Bloomberg, companies such as Amazon, Microsoft, and Apple are using voice data if youve got the sudden urge
collected from their various services in order to improve the technology for the future. By collecting to have an airborne delivery of
as many speech patterns, accents, and settings as possible, these tech companies are looking to cut shaving cream and live within
down on voice recognition errors as much as possible. the nine-mile radius, the French
While this may seem like a complex privacy issue, these companies emphasize the anonymity post office has you covered.
of the data they use. In a time when privacy seems so fragile, it will be interesting to see if this
development has an effect on consumer loyalty.

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DEPARTMENTS / Science
You Show Me Your Amygdala and Ill Show You Mine

By Ashlyn Stewart
Those who were old enough to watch Oprah is no categorically male brain or female brain, in NeuroImage in December of 2016 and was co-
in the 90s likely remember the popular and much more overlap than difference between authored by RFU medical students Dhruv
paperback Men Are From Mars, Women Are From genders for nearly all brain measures. Marwha and Meha Halari.
Venus. The book brought discussion about
Her most recent article, on which she served In the end, the scientists broke from the
differences between male and female brains into
as corresponding author, zeroes in on a hot- dominant belief that men have bigger amygdalae
the public sphere, claiming different biology
button bundle of neurons found only in the (and consequently extra aggression and less
leads to different behaviors.
brains of complex vertebrates: the amygdala. emotion, for example). Male amygdalae are
By the time I had my first sex ed. class, circa The amygdala became the focus of the study about 10 percent larger than their female
2005, the hypothesis of brain difference had because of its involvement in several of the counterparts, but male brains are about 11.5
infiltrated our curriculum. We were taught that processes we often think of as varying between percent larger in total volume. So,
male brains were like waffles, hyper- males and females. It has a primary role in
proportionally, the seemingly larger amygdala is
compartmentalized, and female brains were like memory and decision making, as well as in
statistically insignificant.
spaghetti, with strands of thought tangled in an all emotions and social behaviors, like sexual
ever-connected mass. Teenage boys and girls act arousal and aggression. There could be subtle differences between
differently at this age, they explained, simply male and female amygdalae, the researches
Previous research led scientists to believe that
because their brains are wired differently. explain, but the amygdalae are not sexually
the amygdala was larger in males brains than
dimorphic, meaning of two different forms.
Recent research shows that this theory of females brains, which caused them to chalk
Dr. Eliots work provides further evidence for
inherently different male and female brains up psychiatric and behavioral differences
desperately needs an update. One of this fields between women and men to a difference in the Gender Similarities Hypothesis, which
primary researchers is Dr. Lise Eliot, associate amygdala size. claims that males and females are similar in
professor of neuroscience at Rosalind Franklin most psychological variables. Her research also
The researchers set out to see if the amygdala makes inroads for researching the brains of
Universitys (RFU) Chicago Medical School.
was, in fact, larger in males than females. To test transgender or gender-fluid individuals.
Her research seeks to reveal the true story: our
the hypothesis, they conducted a meta-analysis
brains are very much alike. Thanks to the work of Dr. Eliot and others,
of other MRI studies that included healthy
Despite the common impression that men males and females of the same age. They studied science will be able to move resources to
and women are profoundly different, large an impressive total of 6,726 individuals to see if understanding how all human brains work
analyses of brain measures are finding far more they could detect a size difference between the instead of searching for differences that simply
similarity than difference, said Dr. Eliot. There two sets of amygdalae. The study was published dont exist.

DEPARTMENTS / Social Media
Live Streaming is a Huge

Optimistic MessFor Now
By Misty Kingma
321, Were live! Live.me, Live.ly, YouNow, and the recently isnt going anywhere, and possesses the power
shuttered Meerkat. This plethora of options to connect lives everywhere.
Chances are youve noticed the buzz around
results in different user interfaces and
live streaming on social media and feel a bit
overwhelmed. Well, youre not alone. Live confusion over how to broadcast (not to MISTYS DOS AND DONTS FOR LIVE
video is projected to be a $70 billion (yes, mention the fact that most users are unaware of VIDEO STREAMING
the skill it takes to entertain a live audience).
billion) industry by 2021, but right now its a ONT forget to advertise when youre
D
colossal mess. Over the last year every major Adding to these complexities have been cases
going to go live so your audience knows
social media platform has introduced its own of misuse, including the filming of violent or
when to tune in.
version of live video streaming. Most people obscene content.
dont exactly know how to use it, but nearly DO check your internet connection. Poor

Despite the obstacles that live video faces, the
everyone realizes the potential. video quality will frustrate watchers and
potential for the industry is enormous. Brands
potentially interrupt your video.
Its no surprise that live video has become the can now stream product launches and Q&A
next popular social feature. Weve been primed sessions, while corporations can broadcast ONT fall victim to dead air. If you are at a
D
for this function thanks to Apples FaceTime, meetings and global events. Digital influencers loss for what to say, simply describe what is
Skype, Google Hangouts, and even Snapchat. can stream makeup tutorials and dedicated happening around you.
Its social media content in real-time. Live live-only shows. The platform has led to real-
D
O look into the camera while talking, not
video is as authentic as you can get online, with time exposure, with users benefiting from
at yourself on the screen.
100% unfiltered and unedited moments. increased audience engagement. For instance,
But with any new opportunity comes new Michelle Klein, Facebooks Director of ONT forget to clearly explain what youre
D
complexity. There are a variety of platforms Marketing, claims users comment 10 times going to live stream in your caption, and
trying to dominate the live video space, more frequently on live video than regular dont forget to include relevant hashtags.
presenting an issue of where to broadcast. video. Further, the opportunity to earn revenue
DO pick your favorite live streaming

YouTube and Twitch allowed creators to live has already been introduced. Facebook has
platform (or where you have the largest
stream back in 2011. Periscope was introduced allowed select live publishers to earn ad
audience) and stick with it. Users will know
in 2015, and shortly after purchased and revenue, whereas the platforms YouNow and
where to find you.
integrated into Twitter. 2016 saw Instagram Live.me allow broadcasters to earn money
and Facebook both add live video, but with through digital tips. With these promises of ONT expect perfection. Its live, and
D
varying functionality. Other players include exposure, engagement, and revenue, live video anything can happen.

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DEPARTMENTS / Security
A Cybersecurity Springboard By Louie Fox
Cybersecurity has become a pervasive topic. future talent that will drive continued industry drive future growth in cybersecurity. And
Almost daily, it seems a giant corporation is growth, according to Andy Merritt, Chief Colorado Springs is indeed the home of many
hacked for personal information, credit card Defense Industry Officer for the Colorado military bases, belonging to both the Army and
info, and other records. This trend in crime has Springs Chamber & EDC. Air Force.
led to a demand for anti-hackers. And it looks as
A further example, Root9B LLC, a Charlotte- Another reason for this surge of Colorado
though the people of Colorado Springs are
based company that recently relocated to the cybersecurity is the Springs-based nonprofit
taking notice. This is due not only to the
Springs, is showing significant growth in its anti- conceived by Governor John Hickenlooper in
increasing need for online security, but the
hacking initiatives. One of the main focuses of 2016: The National Cybersecurity Center. The
culture of defense found within the city itself.
As of right now, Colorado Springs has become a Root9B LLC is creating software and hardware center, headed up by CEO Ed Rios, looks to
bastion of the industry, with over 100 (known as ORKOS and ORION) for take a three-pronged approach to fighting future
cybersecurity-focused companies, including companies, attempting to combat the large-scale data breaches in the form of its Rapid Response
military contractors and nonprofits. hacks weve seen affect many businesses Center, Cyber Institute, and Cyber Research,
recently. While anti-hacking hasnt always been Education, and Training Center.
This is great news for cybersecuritys job the focal point of Root9B, the company has
market. SecureSet Academy, for instance, has a Considering over two billion different digital
started pooling resources for cybersecurity by
wonderful track record of employment, as 94 records were stolen in 2016, the rise of strong
selling off subsidiaries in order to maintain focus
percent of graduating students from the Denver cybersecurity economies is no surprise. And,
on battling cyberattacks.
training program have found jobs related to with the demand for this workforce growing,
cybersecurity. As the home to four academic But, again, one might wonder why of all places Colorado Springs and its host of cybersecurity
institutions that are NSA certified Centers of is Colorado Springs such a major player in this organizations e.g., SecureSet Academy, the
Academic Excellence for Information Assurance sector. The military presence of the city is a big CORE Technical Bootcamp, Root9B LLC, and
Education, new training and certification reason. According to Merritt, As the center of the National Cybersecurity Center have
programs, and innovative apprenticeship military space operations, Colorado Springs become a guiding light for others investing in
programs, Colorado Springs is producing the offers top-tier communications infrastructure to the future of tech.

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DEPARTMENTS / Women in Tech
Women, the Untapped

Tech Resource in Colorado
By Ashlyn Stewart
The pioneering spirit is alive and well Theres one largely untapped source of
in Colorados tech industry, as well as in talent that also brings much-needed
one of its leaders, Andrea Young. Young diversity into the tech world: women.
became the CEO of the Colorado Tech Young said that attracting more women
Association (CTA) in 2016, and has into STEM positions benefits the entire
since been working to prepare industry. When you have diversity you
Colorados workforce for the lucrative have diversity of ideas. Women represent
tech jobs already available in its 85% of the consumer buying that goes
backyard. on nationally and internationally and so
when you include them in the solutions
CTA began in 1994 with hopes to shift
then it leads to better business models,
the hardware-centric tech industry
she said.
towards understanding software.
Infrastructure developments like the CTA hosts several events to help
Denver Tech Center and tech support women in STEM fields and
innovations like the internet vastly encourage girl to pursue related jobs.
altered the CTAs reach, but Young says The annual Women in Tech conference
software is still at the heart of the is the CTAs fastest-selling event, and this
organization. If you think about what is year will feature an additional one-day
going on today, everything is based on event for ninth and tenth grade girls
software, she said. We saw a huge called She Tech.
increase over the last five years in At She Tech, 50-70 girls from the
software development jobs due to the Denver area will come together and
digital transformation thats going on in spend the day learning about careers in
business. tech from women who are in tech. The
As CEO, her main task is to make sure CTA event is a branch of the national
the association advances the tech She Tech organization, which began in
industry in the state of Colorado. CTA Utah and now serves over 1,000 girls
makes use of several public-private each year. Its all this movement towards
When you have diversity you have partnerships to create a long-term, increased awareness for the sake of us
diversity of ideas. Women represent sustainable pipeline of talented

being able to have a sustainable
workforce, Young explained.
individuals prepared to take jobs in the
85% of the consumer buying that burgeoning STEM field. Growing the Young hopes that such efforts draw
goes on nationally and internationally tech workforce also helps diversify the women into a field she says is still male-
economic development footprint in dominated. Because theres been some
and so when you include them in Colorado, Young saidanother way to real intention set upon having a diverse
the solutions then it leads to better ensure a dynamic, adaptive, nimble
economy that can sustain generations of
workforce and including women and
girls in the field, I think theres been
business models. workers. progress made, she said.

DEPARTMENTS / Drones
Drones and the FAA

Rules for Flying for Work or Play
By Cameron Martindell
Its still a bit of the wild west with drones, or, Catching Up Government Downsizing
as the FAA calls them, Small Unmanned In February of 2015 President Obama Of course, along with a new administration
Aircraft Systems (sUAS). These are drones directed regulatory agencies to sort things out comes the possibility for change. An executive
that weigh more than 0.55 pounds and less and catch up with technology. So, the FAA order issued from President Trump in January
than 55 pounds. And, by wild west, I mean established some rules specific to sUASs that titled Reducing Regulation and Controlling
that people have literally shot drones out of went into effect in August of 2016. They also Regulatory Costs requires, in short, that for
the sky because of annoyance or privacy made a distinction between hobby flying and every new regulation the federal government
concerns. So far, there have been shooting non-hobby flying. For the most part, the rules in installs, two existing regulations be eliminated.
instances in Kentucky, New Jersey, and operating a drone are pretty much the same With the drone regulations being relatively
California. While this is indeed rare, the between the two. The big difference is that if new and not overly burdened with red tape,
government is seeking to cement regulations youre flying for a non-recreational reason you theres not a lot to clean up, as new regulations
regarding our ever-increasing drone need a license from the FAA. There doesnt even come into play thanks to people finding new
interactions. The FAAs responsibility is to have to be any money exchanged for your flight ways to use (and possibly abuse) drones. But
safely integrate drone activity into the to require a license. Farmers using drones to fly those interested in the commercial use of
National Airspace System with manned over and observe crops, real estate agents filming drones are keen to see rules restricting flying
aircraft. By definition, drones are aircraft footage to sell a house, or roof inspectors using in the dark and flying over people removed to
and have to be managed that way. In the drones for inspections are all instances of non- broaden the function of drones. As weve seen,
instance of shooting drones from the sky, no matter what, drones are going to be a part
hobby use. Even if drone footage is used on a
the FAA cites the Criminal Resource of modern life; its just a matter of how it all
monetized YouTube channel, the pilot needs a
comes together.
Manual (18 U.S.C. 32), stating that its license and will be operating under the FAAs
illegal to sabotage (shoot) aircraft from Part 107 rules. Hobby and recreational flyers fall Get more details at faa.gov/uas and
the sky. under Part 101. knowbeforeyoufly.org

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QUICK BITS
How does your company work to spread
a sustainable message?
The short answer is we dont. We use all the online People today expect the companies
There are too many talkers; too communication channels, plus they do business with to care about
few people who listen; and too the best design to communicate people and the planet and not just
much at stake so we started the positive impact of initiatives their own profits. When theres a
working on our solution. that produce without slavery company they believe in, they are
Troels Schnfeldt, CEO, or child labor. excited to tell their friends and
Seaborg Technologies Cristina Palacios, CEO, family members.
FairChanges Andrei Cherny, CEO, Aspiration
Our experience has shown that We actively voice our belief that Our goals with employees are to
when you engage people with its easy to reduce food waste by increase pride and retention, and with
good information about making it easy for everyone consumers we want them to feel
sustainability, they will do the involved. proud of the technology they have
rest. Hjalmar Sthlberg Nordegren, chosen, which increases loyalty.
Ryan Prestel, Partner & CEO, CEO & Co-Founder, Karma Tonie Hansen, Senior Director of
JadeTrack Corporate Responsibility, NVIDIA
By filling empty seats in cars and Of Fortune 500 Companies reporting to

educating our members on the value of
ridesharing, we help educate people on
79% 85%
the Carbon Disclosure Project had higher
returns on carbon investments than total 50%
the advantage of access over ownership, portfolio.
and the benefits of the collaborative
economy, including the sustainability
aspect. 79%
Flo Devellennes, CEO, Pop Rideshare
85% 50%
Of U.S. population is receptive of
sustainable practices.
90% 81%
Companies that invested in reducing 11%
79% 85% 50% carbon emissions have 50% less volatile
earnings.
38 INNOVATION & TECH TODAY | SPRING 2017 Sources: Profits With Purpose PDF, blog.marketresearch.com, theguardian.com
90% 81% 11%

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QUICK BITS
What is the single most important step
toward operating sustainably?
The single most important step is It cant just be about sustainability. In order Beyond the board and executive
defining the end-goal, whether its for an innovation to be adopted, there also leadership, it is important that
energy conservation or the needs to be something in it for the end sustainability is embedded in the
reduction of GHG emissions, and user. Sustainable innovation needs to be culture and values of the business,
then working through the various good enough and important enough rather than solely dealt with by a
interdisciplinary problems to that it will be adopted even without any discrete team.
achieve that goal. associated environmental benefits. Andy Cartland,
Mark Evans, Founder and CEO, Darren Anderson, CCO, Founder/Director, Acre
Camston Wrather Vive Crop Protection
While water, air, waste, and other The key is education. Its vitally Be concious and knowledgable
environmental categories remain important that every person 79% 85%
about the impact of your offering
to the environment.
50%
important, it is the reduction of carbon understands the value of
emissions from transportation, sustainable business practices so Roderick de Rode, CEO,
agriculture, and the built environment that we can have 100% buy-in. Spinn Coffee
79% 85%
85%50%
that is the most critical and most urgent. John Shegerian, Founder and
Bryan Buggey, Director of Strategic
Initiatives & Sector Development,
79%
CEO, Electronic Recyclers
International
79%85% 50% 50%
Mckinsey survey reveals 90% of
Vancouver Economic Commission
90% 81%
executives surveyed believe risk
management is important towards 11%
The first step for a business to move corporate sustainability.
towards operating sustainably is to
90%
recognize the global risk of climate
81% 11%
Of consumers would
change and how your organization
90%
could reduce its footprint. However, the 90%81% 81%11%
make personal
changes for social 11%
most important step comes next issues. 47%
moving from small sustainable actions
Sustainability can
to identifying larger operational Of millennials make up 11% of
changes...
Cecily Joseph, Vice President, 47% surveyed prefer a company value.
Corporate Responsibility at Symantec 47% 47%

product thats
inherently sustainable.
40 INNOVATION & TECH TODAY | SPRING 2017 Sources: fortune.com, sustainablebrands.com, theguardian.com, businessinsider.com
Science Finding Cures
Medicine Enhancing Lives
U.S. OLYMPIC
NATIONAL
MEDICAL CENTER
innovator profile
Making Waves
with Danni
Washington
By Charles Warner

Fans of science fiction are no doubt familiar I was really inspired to become a science percent of our oxygen, sustains our climates, and
with the opening lines of Star Trek: Space, the communicator because I realized there were so provides food for the billions of people on Earth.
final frontierTo boldly go where no one has many people I would meet every day that are out Thats why Washington is working so hard to
gone before. But, in our frenzied enthusiasm to of touch with nature, she says. They didnt impart her passion to kids.
explore other worlds, we may have neglected our quite see all the real connections that are there.
Thats the undertone of everything that I do,
own. Space is certainly a frontier, but to hear At that point, her mission became to show
she says. I want to inspire people, especially
Danni Washington tell it, we should be looking people those connections by acting as a voice for
young people, to fall in love with nature, or fall in
somewhere much closer to home first. nature.
love with our planet, and then in turn do
With the ocean, its such a mystery because If it isnt already clear, Danni Washington loves everything that they can to take action to protect
weve only explored between 5-7 percent of it, the ocean. In a video on her YouTube channel, what we have and create a more sustainable
she says. Were so interested in getting to outer you can see the joy in her face as she hangs off future.
space, which I love, but we havent even explored the side of a boat, pointing into the water behind As online and visual media have become
our inner space yetFor me, that should be our her. Were here off the coast of Cancn, and increasingly popular tools for spreading
priority because if we understand how the ocean there are whale sharks right next to us, she says, knowledge about science, an opportunity to
works, I think well understand ourselves even smiling. Theyre so beautiful, Im so excited to share her passion on a national television show
more. be here. like Xploration Nature Knows Best is a godsend
As we spoke, it became obvious to me that that for Danni Washington because it allows her to
Only just now approaching 30, Washington
excitement is a permanent fixture in widen her audience and spread awareness.
has already accomplished a great deal. Newly
graduated from the University of Miami, where Washingtons life, driving her to inspire interest Shes confident that the younger generation
she studied marine biology, she started her own in ocean conservation. It can be felt in her has the will and the determination to see what
non-profit, Big Blue & You, which aims to performance on Xploration Nature Knows Best the problems are concerning our world today
inspire kids to appreciate the ocean through and in her efforts to make The Big Blue & You a not just ocean conservation, but also climate
celebrations and festivals (because we know, success as she works to show people the hidden change and the quality of our air.
she says, if you love something, youll protect connections she sees all around us.
Im so excited about the kids that are stepping
it). Since then, shes gained more than a There is no escaping how we impact one up, doing what they can with what they have
decades worth of experience as a science another, and water is usually the conduit for looking at the fact that were inheriting a planet
communicator. making that happen, she says, drawing into her that has a lot of problems to solve, she says. But
Her involvement in these pursuits has lent it tone a hint of seriousness that, despite her usual thats one of the most exciting things because it
itself well to her latest role as the host of Foxs cheery air, betrays the gravity of what shes calls for innovation, it calls for creativity, and
saying. Thats why I believe in getting more thinking outside of the box. And I know that this
Xploration Nature Knows Best, a show about
people connected to the ocean. And not just the generation is totally capable of doing that.
biomimicry and how our technology is
ocean, but our rivers, lakes and streams because
influenced by what we find in nature. The show, Visit The Big Blue & You at bigblueandyou.org
all of it is one body, and we have to keep it clean
now going into its second season, has allowed to find out how you can get involved in ocean
because without it we wont survive.
Washington to travel around the country while conservation. If you want to see Danni in action,
realizing her dream of being a science This undeniable truth that water is life is one the second season of Xploration Nature Knows Best
communicator in her own words, someone of the major reasons Danni Washington is so will be airing on Fox later this year, and if you want
who acts as a bridge between the scientists passionate about the ocean; not only does it to catch up on the first season, you can find it on
buried in data and the general public. cover 3/4 of our planet, but it also provides 70 Hulu and Amazon Prime.
SPRING 2017 | INNOVATION & TECH TODAY 43

CONNECTED CAR
By Michael Coates
IS A
FOCUS ON
PERFORMANCE
KILLING LUCID AND FARADAY FUTURE?
Its not just about having a new claim more than 1,000 horsepower Teslas hope of becoming a
electric car anymore it seems you from their electric cars and clearly profitable auto company).
need to have at least a neck- have Tesla in their sights as the
Maybe theyre just trying to grab
snapping 1,000 horsepower to performance bogey.
attention, but, as of right now,
make an impression. Then again, it Lucid and Faraday Futures are
As Tesla has demonstrated with
would be nice to have a business presenting their offerings as
its dramatic videos of the Model S
plan to accompany all the high- fantasy engines. Their top-tier cars
on the drag strip shutting down
velocity fireworks and hoopla. boast easy access to illegal speeds
high-performance gasoline-
Welcome to 2017 and the EV and potentially illegal technology
powered sports cars, EVs dont
upheaval. (like autopilot), with the added
have to perform like oversized golf
If Teslas high-performance mode carts. But, while Tesla touts trappings of hyper-luxury.
is ludicrous, Im not sure there are performance, this is only part of its So, while the approach may be
words to describe where Lucid portfolio, which puts equal similar to Tesla in terms of fuel, the
Motors and Faraday Future are emphasis on the spaciousness of cars themselves couldnt be more
taking their performance electrics. the Model X and the affordability of different. And the business models,
The two new high-end entrants in the coming Model 3 (which also such as they are, show some real
the volt-burning business both happens to be the gateway to contrast as well.
LUCID MOTORS UNDERSTATED automotive companies. Working alongside this has an unclear future. Tesla has sold well with
ENGINEERING critical mass of car guys is a contingent of models that start in that area and range up to
The gauntlet was thrown. Lucid Motors software and electrical engineers developing all double that, but recently sales appear to have
picked a spot only a few miles from the Tesla the gadgetry now expected to accompany a plateaued in the United States on the Model S
factory churning out Model S and Model Xs to modern automobile. At its launch, the Air sedan. As a footnote, Tesla has yet to make a
unveil the Lucid Air to the media. The Lucid Air prototypes demonstrated not only incredible (if profit when measured by standard account
packs Model S-type interior space into a more not ludicrous) acceleration and refined methods.
compact exterior and has the requisite 1,000-hp luxurious accommodations, but also a solid
powering all four wheels. So where does that leave Lucid? Theyve
grasp of autonomous technology.
amassed a good number of patented
The Lucid Air tucks the electric motor/ Heres where it gets more complicated, technologies and clearly know how to put
transmission/transaxle assembly into a patented though. The model shown to the media will together a fast and beautiful, if understated, car
compact form that wastes no space. This probably top out well north of $100,000 when (you could easily mistake it for the next
300-person company is heavily weighted toward fitted with all its bells and whistles expected in generation Audi). The emphasis on rear seat
automotive engineers, and the final product this class of vehicle. Company executives said comfort and amenities hints that the Chinese
shows it; Lucid, which started as a battery they expected at volume production the price market may be the ultimate target for Lucid, but
company and an idea, now believes it can would drop to around $65,000. There were
the barriers to success there are formidable.
transition into a full-fledged car company. hints of follow-on models, but no promises or
Growing domestic electric car companies, along
plans disclosed.
To get there, Lucid has attracted a variety of with a market that tilts heavily to low-end cars,
former Tesla employees and joined them with The problem is the market for $65,000 electric makes it difficult. When current Chinese buyers
folks from Mazda, Lotus, Jaguar, and other cars (or $65,000 cars in general) is limited and get a luxury car, they typically opt for a

traditional European brand. Even Tesla has not been
able to make much of a dent there.
FARADAY FUTURE FLIGHTS

OF FANCY
Faraday Future is located on the other end of
California from Lucid, down in Los Angeles, though it
also has a strong Silicon Valley office working on the
usual technologies, such as computer vision and
embedded software.
Faraday Futures product reveal took place in Las

Vegas, which made sense because the companys
factory is located there, and CES assured a substantial
media presence. The reveal itself was typical of the glitz
auto and tech companies use when showing off a new
product. Huge screens, ear-bending sound systems,
and awe-inspiring demonstrations accompanied the
first showing of the FF 91.
Like Lucids Air, the FF 91 is a bit troubled. Maybe if

the companies toned down the rhetoric First of the

CONNECTED CAR
other exotic cars. Well grant its fast, but cases, the fact that theyve been successfully
Faraday refrained from even hinting at the building and marketing cars for more than 100
potential price of the FF 91 when it hits the years, so theyve got the business end of things
market in 2018. Wed guess it will be in Lucid under control. In GMs case, the company
Air and loaded Model X territory. They also showed its mettle by launching its Bolt EV well-
failed to clarify who the target market might be. ahead of the Tesla competitor. Daimlers loud
At least Lucid gave an indication that it was commitment was to spend $11 billion on its EV
aiming at fulfilling the automotive dreams of enterprise over the next 10 years, dropping 10
those looking for sports car performance in a new electric models into the luxury market.
luxurious mid-size car with a full-size cars
While projections indicate that Teslas profits
Species for the FF 91 and Leading a New Era interior space and a load of advanced
on some of its automotive operations are a few
of Luxury Mobility for the Air the cars might technology.
years down the road, Daimlers and GMs
be easier to appreciate.
Looming over the extravaganza of Faradays investments (as well as those of other major
The FF 91 could be mistaken in profile for a first reveal were media reports of the companys automakers) are coming out of the profits
redesigned Toyota Venza, a fairly nondescript financial issues: payments stopped to the factory theyre making on their current operations,
crossover. It has similar functionality: abundant builders, departure of key personnel, and a lack which are doing quite well in this era of low gas
interior space and a commanding view from the of transparency about the companys structure prices. The big concern in the auto industry is
drivers seat. But the FF 91 has one feature you or workings. All in all, ominous news for a large about how to continue to generate profits in a
wont find in a Venza 3D Lidar (Light (1,440-person) company years away from a high-volume, but not growing, market, and how
Imaging, Detection, and Ranging) for its product launch. much to focus on shifts to car sharing,
autonomous functions. The problem with that autonomous vehicles and other mobility
AND THEN THERES THE BIG BOYS
feature is the Lidar awkwardly rises out of the enterprises.
While Lucid and Faraday lay out their
center of the hood like something out of Alien.
versions/visions of the automotive future, the Oh, and did we mention that BMW, Audi,
Under its seats, Faraday claims the lithium-ion big boys are not sitting around pretending Jaguar, Porsche, Volvo, Ferrari, Aston Martin,
batteries have twice the density of other Silicon Valley doesnt exist. Daimler and and Bentley (and others) are all developing
batteries available today. Of course, Lucid made General Motors and they arent the only ones electric cars?
similar claims, and by the time either the FF 91 have talked extensively about committing
Where does that leave Lucid and Faraday? Its
or Air is introduced, Tesla and others are likely billions of dollars and focusing worldwide
not a rhetorical question. That distinction
to have access to similar power batteries, as they engineering resources on creating vehicles that
should be a fundamental part of the companies
share suppliers. will go toe-to-toe with Teslas and any
business plans. So far (and this may be a
newcomers, both in the luxury segment and in
Like Lucid, Faraday has given rides to testament to how far away they are from having
the much more competitive mass market.
journalists to demonstrate the prowess of its a car to sell), only their investors have seen
machines, positioning it in mock drag races with These companies ace in the hole is, in both those plans.

CONNECTED CAR
WHY If you have a personal attachment to your gasoline- or

diesel-powered vehicle and are worried that the tidal
That works out to about 39 mpg, not that big of a
challenge for automakers. The issue, though, is that
THE
wave of electric vehicles will make your choice of countries will keep ratcheting down those standards or,
propulsion go the way of the 8-track, take hope. as has already been done, institute zero- or low-emission
I
zones where only certain vehicles are permitted.
While Tesla appears to garner every other automotive
headline (except those announcing profitable financial THE INDUSTRY RESPONSE
returns), much of the rest of the car business has a As always, the industry has two reactions to imminent
bifurcated approach to the future. Companies are regulations (after doing everything possible to stop
INTERNAL preparing electrified vehicles to meet a combination of them, of course):
government regulations and consumer expectations. Comply in the most cost-effective method possible in the
But, alongside those activities, advances in the short-term, or
traditional internal combustion engine indicate that we
Develop long-term strategies that put the company
wont be leaving our beloved mode of propulsion
ahead of the curve and position it as a leader in the
behind anytime soon.
industry.
ELECTRIFICATION IS HAPPENING:
Variations on these tactics abound in the industry, but
IO DEAL WITH IT
B UST N The consensus of the automotive industry is that most companies appear to be pursuing a mixture of the
M electrifying existing drivetrains is the most cost-effective two. They make these moves in a challenging period
CO
way of reaching greenhouse gas reduction goals (often worldwide, where sales may increase enough to support
expressed as fuel efficiency goals) in the near term. Its continued spending growth.
not just Americans who care about Corporate Average The worldwide Big Three General Motors (GM),
Fuel Economy; the European Union, Japan, China and Toyota, and Volkswagen (VW) are in a virtual tie for
other countries all have adopted regulations that are worldwide car sales. And all three have committed to
E
driving toward lower emissions and better fuel building more electric vehicles while continuing to rely
economy. on gas and diesel sales to maintain their bottom line.
The world is not completely in sync with those GM is now selling its breakthrough Bolt EV, beating
regulations but is generally heading toward a 140 Tesla to the market and hoping for a boost to its
grams/CO2 per kilometer standard in the next decade. industry stature. In the United States, though, GMs
ENGINE
AGE IS
FAR
FROM
OVER By Michael Coates

CONNECTIVITY
SYNCHRONIZATION
Miss CES?
IDT demonstrated its pioneering sensing
and wireless power technology at CES 2017 in Las Vegas.
Heres a sample of what IDT had on display.

Wireless PowerShare lets you charge your smartwatch
by setting it atop your smartphone
In-Car wireless charging can be an elegant addition

P werShare
By Integrated Device Technology to an auto, as Eggtronic and IDT demonstrated
Selected as a CES 2017 Innovation

Awards Honoree, the miniscule
ZMOD3250 gas sensor detects
air quality (total VOC) as well as
selectively identifying several
volatile organic compounds
Visit www.IDT.com to learn more about IDTs latest exciting wireless power and sensing technology
CONNECTED CAR
profits continue to come from its strong truck and coming revival of 48-volt mild hybrid systems Before you scoff, check out the American
SUV lineup. hitting the market this year and in following model regulations that up until this year allowed car
Toyota is still the hybrid company but, at the end years. Auto makers have found that they can cost- companies to get extra credit on their corporate
of 2016, signaled that not only would it remain effectively deliver significant fuel economy fuel economy for building vehicles capable of
committed to hybrids and fuel cells but also invest improvements with these new systems, negating running on E85 (an 85% ethanol blend) because
substantially in pure EVs. the need to move to more expensive full hybrid theoretically it would reduce petroleum usage and
systems much less plug-in hybrid or full-electric imports (as well as support domestic corn
VW is still reeling in the United States and
drivetrains. production). Few of the hundreds of thousands of
Europe from its diesel emissions cheating
scandal, but overall sales and income have not Other advances such as dynamic cylinder vehicles capable of running on E85 ever have, and
suffered dramatically. Its recent announcements deactivation, advanced boost systems for smaller automakers have been able to cut back on spending
in the United States have been focused on a wave engines (like Fords EcoBoost and Hyundais GDI), on more expensive efficiency technology.
of electric vehicles coming to market in the next and 10-speed transmissions provide other THE HEADWINDS
few years. avenues that car companies are exploring that are Its one thing to pass regulations; its another to
The next tier of vehicle makers Ford, Nissan cheaper than building a new electric car. see them have any effect. Low fuel costs during the
(Renault/Mitsubishi), FCA, Honda, Hyundai-Kia AUTONOMY & OTHER WILD past few years seem to have encouraged buyers to
have all made similar commitments to CARDS move up to larger and/or less fuel-efficient vehicles.
electrification and have varying levels of products Beyond tinkering with current powertrain After all, at $2 a gallon, the penalty for having a 15
either on the market or ready to enter. technologies while hedging bets with longer-range mpg SUV doesnt seem too severe. Yet, in spite of
solutions, automakers are also looking at other this trend, and thanks to the worldwide move to
DIVING DEEPER INTO ALTERNATIVE
PATHS options that may forestall radical changes. reduce greenhouse gases from vehicles, even those
A closer look at the electrification trend Every new advance in technology, such as taking big trucks have been getting more fuel efficient.
indicates that automakers are hedging their bets on us toward autonomous cars, is subject to some The U.S. car market for the 2016 calendar year just
the move to EVs. Ironically, all of the investment in negotiation with regulators. If the technology can wrapped with under 3% of the 17 million vehicles
electric vehicle technology may have paved the way lead to increased fuel economy because it more sold being hybrids, plug-in hybrids, or full electrics.
to a lower-cost solution to the regulatory hurdles precisely controls the vehicle, or can lead to fewer The other 97% of the car universe got the best fuel
companies face. on-road deaths, maybe theres a quantifiable benefit economy ever and promise to keep getting better.
Battery costs have decreased this decade even as to society that can lead to a break for automakers The internal combustion engine promises to be
their power density has increased. The result is the deploying the technology. around to enjoy for decades to come.

TEXTING
AND DRIVING
MAKES
GOOD PEOPLE
LOOK BAD.
STOPTEXTSSTOPWRECKS.ORG
CONNECTED CAR
A NO-
NONSENSE
GUIDE TO
THE CAR
OF TODAY
By John Faulkner

Theres a lot of buzz about self-driving however, does something different
cars making their way to your local dealer. adjusting the steering based on driving
Five years ago we were told we would see conditions. When at low speeds in town, or
them arrive in 2017. Well, here we are. while parking, adaptive steering helps you
Where are our robotic chauffeurs? We turn the wheel fewer times to get to your
may have been oversold on a few end destination. Out on the road, the
hyperboles, but there are many truly great steering will be tighter so the car is not as
innovations available right now that affected by gusts of wind, difficult road
mainstream consumers are only vaguely conditions, or evil genius-designed weather
aware of. machines. Just in case.
Auto manufacturers are designing an ADVANCED BRAKE ASSIST

increasing number of advanced driver This system works in conjunction with
The eco-friendly Toyota Mirai assist systems, with the end goal being forward collision warning and the collision
fewer accidents, injuries, and deaths. Much mitigation Braking System to assist in
like when seatbelts, airbags, and anti-lock bringing your car to a safe stop in an
braking systems were first introduced, emergency. Through sensors, Advanced
these driver assistance systems will be Brake Assist recognizes a panic stop is
introduced as options at first, but will taking place and works with the Anti-Lock
undoubtedly become standard equipment Braking System (ABS) to reduce stopping
in the coming years. distances and help the driver keep the car
under control. We could make some joke
These assist systems go by different about working out the Anti-Lock Braking
names from manufacturer to manufacturer. System (ABS) and our ab muscles, but
So, when youre shopping for your next car, well stop short.
ask to see the list of these technologies to
determine exactly whats available, either as AUTOMATIC POST-COLLISION
Ford offers adaptive steering on the Edge model
options or standard equipment. And feel BRAKING SYSTEM
free to use your knowledge of some of During an accident, your car does not
these terms to wow the sales staff while always stop immediately. The automatic
youre at it. post-collision braking system (in
conjunction with the airbag sensors) will
ADAPTIVE CRUISE CONTROL automatically engage the brakes after a
A sensor-controlled radar system that collision, slowing the car to the
automatically adjusts your cars speed to grandmotherly speed of 5mph.
keep a safe distance from the cars ahead.
Adaptive cruise control does not use GPS, FORWARD COLLISION
WARNING/AVOIDANCE SYSTEM
road sensors, or other infrastructure, and
Used in conjunction with an adaptive
does not require communication with any
cruise control system, a collision avoidance
other vehicle to operate. Many of Toyotas
system (also called a collision mitigation
2017 models come with Dynamic Radar
brake system) is a radar-based technology
Cruise Control (DRCC) technology,
This Volkswagen illustration demonstrates the designed to avoid a frontal collision. Some
including the Mirai, the companys
automatic post -collision braking system systems use lasers and cameras, but these,
hydrogen fuel cell car, whose only emission
unlike radar, are ineffective in poor
is water. While staying within a preset
weather. When fast approaching a car
The Volvo XC90 is speed range, the DRCC system maintains
going the same direction and in the same
the first car in the an appropriate distance between vehicles,
world with lane, the systems first alert will be through
helping make long highway drives less
technology that visual warnings of flashing lights on the
features automatic tiring. So its kind of like having the car
instrument panel, along with a beeping
braking if the driver from Knight Rider. But with a little less
turns in front of an alarm. If you continue to approach at an
action. And less witty banter.
oncoming car. unsafe closing speed, the warnings increase
ADAPTIVE STEERING in intensity and there is an automatic light
Power steering is common on all vehicles, brake application. If none of these draw
allowing for steering that feels, well, your attention, then the warnings continue,
powerful. Makes sense. Adaptive steering, followed by a strong application of the

CONNECTED CAR
brakes that can even bring the car parking space. The cross traffic alert
to a complete stop. And, if youre system engages when your car is
oblivious to all of this, it might be placed in reverse and sensors in the
time for a quick coffee break. rear bumper detect a moving object
on either side of the car. Warnings
BLIND SPOT AND LANE
will be beeps (everyones favorite),
DEPARTURE CONTROL
and a flashing light in the outside
SYSTEM
rearview mirrors. Infiniti, as with
If adjusted properly and used
other manufacturers, adds in the
correctly, outside rearview mirrors
brake application so the car stops
will provide the necessary vision to
before hitting the sensed object.
eliminate any blind spots, especially
Which means no more hitting your
on the rear of the passenger side.
mailbox/trash cans/Halloween
However, most mirrors are either
decorations every time you back
not adjusted correctly or used
out of the driveway.
properly, if at all. A blind spot and
lane departure control system REARVIEW (BACKUP)
Mazdas i-ACTIVSENSE technologies include Lane-keep Assist provides either a visual (flashing CAMERA WITH ROTATING
lights in the outside rear view OUTSIDE MIRRORS
mirrors), audible (beeping), Rear-view or backup cameras,
aromatic (the smell of fresh cooked available on almost all cars but
bacon) or tactile (vibrating of the mandatory by 2018, are activated
driver seat or steering wheel) to when placing a car in reverse and
alert the driver that a vehicle is in are most effective once the driver
an area that could cause an impact gets used to the perspective of the
if the car continues to drift from its wide-angle lens. To make the rear-
lane. A great example of this again is view camera even more effective, it
the Toyota Mirai. When the radar can be paired with automatic
sensors detect a vehicle in its blind outside mirrors that rotate
spot, the Blind Spot Monitor will downward when the car is in
illuminate a warning signal in the reverse. The combination of the
side (rear view) mirror. OK, theres two solves a major problem when
no bacon smell warning. Just backing-up, especially when
making sure youre paying parking with no cars on either side
Nissan Rogue crossover now includes
technologies such as radar-based Blind attention. of your car. The downward facing
Spot Warning and Rear Cross Traffic Alert mirrors look directly at the painted
LANE DEPARTURE lines, so along with using the rear-
WARNING view camera, you are able to easily
This is probably the most useful center your car and stop reversing
of all the technology systems that before banging into something. It
will keep you out of a collision. might not be as cool as the James
BMW uses the vibrating steering Bond oil slick, but its probably
wheel with a feeling akin to driving more practical. Probably.
over rumble strips; Cadillac goes
Theres no mistake that equipping
with the vibrating driver seat; and
your next car with as many
Mazda has a beeping sound. And,
advanced driver assist technology
yes, you can and most likely will
features as possible is a must. When
turn off this system at some point.
car shopping, do not scrimp on the
Unless you prefer hearing that
monthly payment in exchange for a
instead of the radio. We dont judge.
device that may save the life of you
The Cadillac CT6 displaying front pedestrian protection CROSS TRAFFIC ALERT and your passengers. Everyone on
SYSTEM the road will benefit and thank you
This technology, usually packaged for being a safer driver, even if it
with the blind spot monitoring took a computer, camera, sensor,
system and a rear-view camera, is and over 100 years of vehicular
very handy when backing out of a innovations to get you there.
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Missing Things in the IoT?
Privacy and Security
By James Karagiannes, Ph.D. Its easy to get caught up in the developers are still struggling largely been an individual concern:
Lead Instructor, DeVry Bootcamp IoT promise of the Internet of Things to manage. users adjust the privacy settings on
Networking & Field Service Program (IoT) to make life easier, safer, and social media, install anti-virus
Faculty Chair of College of Engineering As more and more consumer
and Information Sciences, more enjoyable. From smarter devices, public infrastructure, and all software on their computers, and
DeVry University Chicago transportation to a revolution in sorts of other things become smart take care when using public WiFi
healthcare, the benefits are certainly by wirelessly connecting to the on their mobile devices, and so on.
numerous and consequential. Yet the Internet of Things, the nature of The IoT changes everything, from
technologys potential is packed with cyber security is undergoing a how users securely access their
unanswered questions and fundamental shift. Until recently, devices, to how they all connect,
unintended consequences its security and privacy online has interact, and share information.
Biometric Security
In some ways, even the security challenges of the IoT have a
silver lining. Making all these next generation smart devices
secure requires next generation authorization. Soon, the days
of having to remember dozens of passwords and routinely
update them to incorporate more complexity (all while keeping
them distinct enough to actually preserve some semblance of
security) will finally be over. Thats thanks to the development
of biometric security, which enables users to unlock their
devices with everything from a unique voice ID to retinal scans,
fingerprints, facial recognition, and more.
The IoT is leading this anti-password security revolution in

part because many smart devices lack screens, keyboards, or
any of the other standard interfaces that would even allow users
to input their passwords. As much as this makes things easier
for the average user, it represents a major programming
challenge for those working to turn the IoT into a reality.
Making the IoT user-friendly as well as safe means that

programming challenges go hand in hand with design,
marketing, and many other historically distinct fields. This
need for multi-talented teams is part of what makes coding
bootcamps an important starting point for everyone looking to
work in technology. Whatever your academic or professional
background, learning coding will enhance your ability to
contribute more.

Anonymity
So much for securing the devices themselves, but what about the
data they generate?
IoT has become almost synonymous with big data. Thats because
millions of wearables, smart devices, and other connected
infrastructure can collectively measure and record even more data
than is already being produced online by social networks and
internet searches. If coders can create programs to effectively sort,
organize, and parse through this data, it can potentially be used to
learn all sorts of things about the world and its inhabitants.
While the noble goal here would be to use this information to do

things like improve healthcare, prevent crime, and advance
research, big data comes with a natural vulnerability to less ethical
exploitation from unwanted advertising to malicious hacking,
identity theft, and more.
While some fear this will spell the end of all privacy, it really
represents a series of coding challenges that have to be confronted.
Some of this data can be anonymized, with access privileged
according to a users preferences. Making this kind of data control
seamless and effective is a whole different engineering challenge on
top of controlling access to the devices themselves.
To the Cloud
The internet, as we know, connected computers, making their
contents accessible to users via the World Wide Web. In the
Internet of Things, smart devices record and transmit information,
but the data they create isnt stored or even accessed locally. All this
information goes to the cloud. As the IoT grows, so do the number
of places, people, and systems that represent potential targets and
weak spots for hackers and other high tech compromises.
While biometrics and built-in privacy controls can help to keep

IoT devices relatively secure, the streams of data connecting them
all to one another and to the cloud are another matter. Users will
not own or control their data the same way as when using private
hard drives disconnected from the internet. Smart devices are
always on, always connected.
Coders Wanted
Making the IoT work is only the beginning: it must also be
reliable and secure to survive. The security and privacy challenge is
ongoing, and requires dedicated, behind-the-scenes talent to keep
up with the dynamic world of hackers, cyber criminals, and other
digital threats. Giving consumers and users the peace of mind of
knowing that their data and identity are safe means proving,
constantly, that all the cyber security code is working 24/7 just
like the smart devices of the IoT.
The IoT is still growing, evolving, and gaining traction in

industries and communities around the world. But, even after IoT
devices become ubiquitous, and people come to accept and even
rely on their smart technologies in their everyday lives, the need for
coders and code-literate specialists of all stripes will continue.

Bradford Rand, Creating a
Community of Anti-Hackers
Best known as the President and CEO Bradford Rand: At one of our summits
of RAND Luxury, Bradford Rand has in 2015, the FBI was discussing paying
made plenty of important events ransomware. Many people had read the
possible. Rand has produced over 1,000 headline FBI Says Pay Ransomware. I
different shows over the past 24 years, think it had 300 million hits [it] went
such as The Luxury Review, Go Green all over the net. And, basically, that was a
Expo, and TECHEXPO. misquote. The reporter just put in FBI
says pay ransomware but didnt bother
And, now as a producer of the Cyber
to include the fine print. What the head
Security Summit, a coalition built to
of the cyber taskforce of Boston was
I dont consider myself a subject-matter combat cybercrime, Rand has his finger saying was Someone said to me, Hey,
expert Im a connector; I try to get the on the pulse of anti-cybercrime. Indeed, should we pay ransomware? And his
right people in the same room. considering the explosion of large-scale answer was Well, the FBI always says
Bradford Rand, (second from left)
hacks and ransomware breaches, events contact us, but, on a side note, should
like the Cyber Security Summit are you pay the ransomware? Yeah, you
more important than ever. In this probably should if you have not backed
exclusive interview, we speak to Rand up your data.
about how businesses can avoid the
threat of modern cybercrime, and what And if they want $500 or $1,000, these
cyber-terrorists are actually very good
advice he has for regular consumers
with customer service. Meaning that
looking to keep their data safe.
once you pay the $500 to $2,000, youre
Innovation & Tech Today: Big hacks probably going to get all of your data
seem to constantly be in the news back. If someones got your data and you
these days. Do you remember a did not do your due diligence, and you
particular story of a major hack from didnt back up your data, and youre
one of your conferences that going to lose millions of dollars, or
interested you or that you were able to youre going to go out of business, yeah,
learn from? you would probably be smart to pay it.

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The Daily News, the San Francisco network, and either silently steals
Chronicle, CyberWire. Everyone your data, or gets bugs in your
picked it up and used that headline system, or immediately shuts it
FBI Says Pay Ransomware, down, like the Sony breach.
making the FBI look very
I&T Today: Obviously,
dysfunctional, and weak, and at
cybersecurity is still important
the same time giving a huge plug
for the average user. Do you have
to all of the cyber-terrorists out
any thoughts on some of the
there saying that the FBI says you
better antivirus software, or
should pay the ransomware.
methods, for general
Meanwhile, all he was saying was if
consumers?
youre dumb enough not to have
backed up your data, and someone BR: Something Ive learned from
has a gun pointed to your head, the computer companies: When
then pay the ransom. That story, as they say software update, I never
humorous as it was, almost got used to click those buttons. I never
him and the FBI in big trouble, but used to care about the latest
was totally taken out of context. version. Those latest versions have
I&T Today: If youre a business defensive measures that protect
owner, what are some of the against bugs, that protect against
most important things you need viruses, that protect against
to know about cybercrime in malware. So, a common, healthy
this day and age? practice, is when you get that email
saying update your software, it is
BR: According to what Ive read, actually very smart to do so. For
insider threat still seems to be one the layman and the normal
of the major causes of a breach, consumer, follow along that
and theres really two major ways. standard reminder.
[First,] an insider threat like
corporate espionage basically, Another thing, of course, is
one of your own employees passwords. Probably the easiest
stealing data or utilizing passwords thing to manipulate is your
they should not have access to, password. And that should
downloading the data, sharing it, certainly be changed every three to
selling it, or keeping it as a weapon six months. I mean, I share my
for maybe a future competitive travel passwords with my assistant,
advantage over you. Like a sales and her assistant, and her assistant.
rep downloading all of the contacts Anyone can go into my Delta
of your sales database. Airlines account and take all my
points. Obviously, I do trust my
Another more innocent version
employees and so forth, but lets
of that, which we all know, is the
just say if my assistants laptop gets
phishing scheme. A secretary, a
stolen, and she didnt password
vice president, whoever it may be
protect it. Now, my passwords and
(it happens to everybody) clicks
my data are open. And now, in
on a link that they think is
talks with you, Im now thinking,
legitimate. That link is maybe a
Wow, Id better put in an Excel
CNN news link; looks like CNN,
document a password to open or
smells like CNN, says NEWS
close that document.
ALERT: Earthquake in California.
So they will click on that link and To learn more about upcoming Cyber
download some type of malware Security Summits, visit
or a virus that affects the entire cybersummitusa.com

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Produced in partnership with
Renaissance rapper Akon

discusses the Akon
Lighting Africa project,
as well as his newfound
role in the tech world.
Switched On By Paul French & Charlie Hernandez

Since the mid-2000s, Akon has been Innovation & Tech Today: In the past, well. But it sets us back. And all its gonna
recognized for his catchy tracks and youve claimed that music and do is allow people like Russia to move
energetic performances. His high, business are inseparable. In fact, ahead of us in technology. We have to
modulated vocals partly inspired youve said that you have to be a think beyond the actual wallet. And we
by his Senegalese roots have made businessman first, even though you have to look at it from a standpoint of
him a model act of contemporary work in an artistic industry. There how does that impact humanity in
hip-hop, earning him numerous awards could be a parallel here between this America. Clearly those decisions are
and several Grammy nominations. and the world of sustainability, purely business and not for the peoples
because obviously theres money to be interest. And I think the people can
But we didnt meet Mr. Lonely on
made there. So, what comes first for clearly see it. And were just hoping that
the red carpet, nor backstage at a
Akon Lighting Africa: sustainable they see it before it damages us.
concert. It was at the 2017 Consumer
value or monetary value?
Electronics Show in Las Vegas, at a I&T Today: We heard a lot about
convention center mobbed by blister- A: Its more about the sustainability Akon Lighting Africa in 2015 and
toed techies and exhibitors the world value. I think that makes sense, because if 2016, and I wondered what the plan
over. He wasnt speaking on a panel you focus on the sustainability factor, the was for 2017. What are the next steps?
either. He was right there with the rest monetary factor is going to automatically Youve made a lot of significant
of us on the show floor. A scrum of fall into place. As long as it can happen progress. Whats next for Akon
onlookers forming around him, he continuously, almost forever, people are Lighting Africa?
shook our hands warmly and smiled. going to benefit from it. I think if you
A: Well, clearly, were closing out all the
look at the sustainability factor, theres no
We probably shouldnt have been contracts weve currently signed. And
way you cannot be successful, if you have
so surprised. Over the last few years, now were following up on certain
the right product. Ultimately, its about
Akon has emerged as a major player countries. Just kind of revamping,
in the tech world this arguably how that product impacts people, who it
restarting. Weve opened up a solar
starting in 2014 with the advent of impacts.
academy in Mali where we train the
Akon Lighting Africa. A joint effort with I&T Today: What do you think about locals to facilitate those contracts and
solar energy provider Solektra the power fossil fuel industries have give some energy education to all those
International, the project seeks to attained with the new presidential people interested in tomorrows energy.
supply poor African nations with administration? Youre an optimistic Of course, theres poverty in Africa. We
sustainable light sources. Claiming guy. How do you cope with the overt just want to grow a real business. Were
an average investment of $75,000 presence of non-sustainable special not approaching it from no charity
per village, this initiative has provided interests at the top of the pyramid? standpoint. We want to hire people, give
solar lamps and generators to more After all, Rex Tillerson, former CEO people real jobs so they can provide for
than a dozen countries across the of ExxonMobil, is now the Secretary of their real families. Not only that, but its
continent. State. How do you react to all of this, literally giving light. Not just from a
Akons involvement in tech doesnt and, more importantly, what do you mental standpoint but from a physical
end there either. Last year, this lyrical do? standpoint. Clearly, from there, Akon
entrepreneur was brought on as the Lighting Africa will go into Akon
A: With stuff like that, you just
chief creative officer for Royole to help Building Africa, which is the
promote what youre doing a little bit
develop their 3D mobile theaters. infrastructure aspect of Africa. So thats
more. I think what theyre doing is a huge
stage two, which will probably start
In light of all this, we sat down mistake. Now were stepping backwards.
around 2018, 2019.
recently with Akon for an exclusive Because clearly, like you said, special
interview to discuss the future of interests are involved, and everyones I&T Today: Youre a musician, a
Akon Lighting Africa, his views on trying to get as much money as they can peace advocate, a businessman. And
sustainability, and his latest ventures for the four years that Trump is in. And, now youre a name in the world of
into the world of tech. clearly, hes in it for a big paycheck as technology. This last year it was

announced that you were the Chief Creative

Officer for the 3D mobile theater company
Royole. I want you to describe your experience
with this new venture. Why did they choose you

and what do you bring specifically to the table in
that regard?
A: Well, I got approached by so many headphone

companies. Headphones, headphones. And Im
like, Wheres the originality? Ok, it worked for
Beats. That dont happen often. So I wanted to do
something totally different. I dont want to deal
with no headphones.
I wanted to get into virtual reality space. But then I

also realized that the virtual reality space is just a tad
bit premature if youre not into gaming. So I said,
okay, lets go into the basic thing that leads people
into virtual reality. And thats theater, movies,
Netflix, Hulu. And I partnered up with Royole
because I felt like they were the best company with
the best quality.
So now I came in and Im pretty much doing all

the designs. Im pretty much creating a remodel of
the whole mold, taking it from regular LED to now
3D and IMAX theater quality. So we really just
upgraded this thing to a level of real competition.
And its not gonna look like the corny 3D glasses
that you see. It looks sexy. It sounds amazing. And it
looks impeccable. So its a product I think that once
you buy it, youre definitely going to want to engage
with it a lot more. As you travel, as youre at home
doing nothing, or you just want to look at things that
you dont want everyone to look at. Or you just want
to be in the privacy of your own space. You can
watch everything on it, from movies to pornos.
[laughs] Its amazing.
I&T Today: Were you always interested in the

tech world, or was it your work with Akon
Lighting Africa and solar energy that sparked
your interest?
A: Oh yeah, I was always interested in technology,

and moving forward into the future. That was one of
the reasons I was the first on ringtones. Like, even
when everyone was beating us up, I was like, Yo,
this is the future. Like, I dont see how you guys
dont see the difference. Look at the math: you got a
song that sells for fifteen seconds for, what, $4.99 at
the time? And Im over here trying to sell you a full
song for four, five minutes for a dollar. Cmon, bro. I
sell you a fifteen second clip, and thats like selling
five singles. How you not see the difference in that?

I&T Today: Synthesis is a common theme in much

of your music. You take inspiration from many
different media perhaps as a result of your
multicultural upbringing (for instance, Ive read
that one of your first instruments was the djembe
drum). Now that youre involved in all of these
different enterprises, do you find that each
influences the other?
A: I feel like, with me, with all my ventures, I use the

one hand washes the other, both hands wash the face
concept. I dont get into one thing that doesnt help the
other, or go into something else that will stall me from
Produced in partnership with getting more active in something else. Every piece of
business is connected somehow, whether its from
music to film, to philanthropy to actual business.
Everything has to flow and flow together. And we move
it together. And, as Im marketing one thing, Im
marketing the other. And no matter what Im getting
into, the markets the music, cause thats my base. And
thats how I look at it. Royole, for instance. When I do
films, boom! All my content will be naturally installed
in it. When I record albums, clearly, all those albums
will also be installed in it. You know what I mean? As
Im doing my albums, I give them away to fans. So
theres so much that can be done. And in the process of
all that profit being made, I dump it right back into
Akon Lighting Africa, Akon Lighting America, Akon
Lighting Asia, or wherever our focus is at that moment.
So all of them work together.
I&T Today: Do you think that theres a sort of

mainstream aspect to the sustainability movement
at this point? Before it was kind of like left vs. right
thing. But now do you think its moving more
toward the mainstream? If so, why do you think
thats happening?
A: I think its happening. Its happening only with the

younger generation though. The older generation is
much more stubborn. Theyre used to doing things a
certain kind of way. Theyre used to making their
money a certain kind of way. And they really dont
understand the latest technology or the new ways of
how the millennials are moving well enough to
transition into this new way of how we move it. So thats
why theres a lot of resistance from the old generation.
The older guys that think younger are the ones actually
beating everyone to the punch. You can kind of see the
difference in how theyre moving and the difference in
their success level as well. So they really have to adapt to
a new future. Otherwise, they will be left behind.
You can learn more about Akon and his efforts in Africa by
visiting akonlightingafrica.com.

SUSTAINABILITY IS A JOURNEY
When we analyze the impact of everything we do,
the clear conclusion is that Rolland paper has the
smallest environmental footprint compared to the
average papers in North America.
The LCA compared Rolland to average virgin

and recycled papers in North America, and
determined that our papers are the best,
mainly because Rolland Enviro is made of
100% recycled fiber, deinked without
chlorine, using renewable energy.
Rolland makes a difference.

Its the perfect balance between sustainability and print quality.
Our LCA is just another step towards becoming
a more environmentally responsible company, join us on our Journey.
PaperFootPrint.com
The Corporate Guide

to Loving
By Kathy Kuntz,
Executive Director, Cool Choices
Corporate sustainability efforts are a bright spot

in the quest to reduce carbon emissions. Yet these
bright spots equivalent, perhaps, to an old-
Green
How is it that we can help others save energy,
but we waste it here? hed ask.
What not to do is simple: Do not reinforce bad
practices. Announcing Everyone keeps leaving
their computers on at night! reinforces that the
We see something similar in other settings:
fashioned 60-watt light bulb could be brighter group norm is to leave computers on. But
from factories to schools sustainability leads
and more effective (LEDs) if more organizations asserting that Nobody here cares about saving
chagrined at examples of waste in their own energy nudges everyone toward apathy.
were on track to integrate green thinking into
facilities. The transgressions are minor, but
corporate culture. Rather than reinforcing negative practices, start
painfully visible. So even while some organization
Instead, sustainability is often a siloed value, creating and being the culture you want. Catch
can boast victories a drop in energy or water
disconnected from the priorities of rank & file people doing the right things and offer
usage, for example the wasteful practices
employees. spontaneous rewards a thank you, some
resound, undermining the supposed
recognition, maybe a free coffee. Take photos of
Efforts usually start out great, with companies commitment to sustainability.
people doing the right things and share them on
taking advantage of easy wins. Its not just the sustainability team that notices the company intranet or recognize people at staff
The stories about how a green team quickly either. Regular employees in these organizations meetings. Or you can use a platform like Cool
implemented a project to save five or six figures see the waste. For them, its Choices. In any case, when Jim sees his colleagues
are outstanding because those examples help to a sign that the efforts arent real. So, while the recognized for reducing waste, he may reduce
build some early momentum. cubicle light may make the COO crazy, it also waste too, which creates a virtuous circle. And, as
reinforces a nobody-really-cares-about- more and more people see themselves as part of
But then it gets trickier.
sustainability message on the whole. the solution, the sustainability lead will see
For instance, we worked with a consulting firm spontaneous coaching and innovative problem
that did a great job helping its clients save energy. So whats a sustainability lead to do? Ideally, he solving around sustainable practices. The group
The COO, though, was frustrated that when he or she would want to create a shared culture will own green values as part of its shared system.
walked around the office at the end of the day he around sustainability. Its a challenging goal, but And then? Well, then the truly amazing
saw lights and computers on in empty cubicles. not an impossible one. innovations will begin.

Why Life Cycle Assessments are the

Cheat Code for Green Businesses
By Ashlyn Stewart
Even with the prevalence of email, text Rolland undertook a Life Cycle Assessment
messages, and websites, our nation is far from in 2016 to evaluate the environmental footprint
paperless. According to Boston College, each of their products and compare them to similar
American uses about 680 pounds of paper per businesses. The LCA calculated several aspects
year, and all that paper takes a lot of trees, water of Rollands environmental footprint
and chemicals to produce. including greenhouse gas emissions, water

consumption, ozone depletion, acidification,
Traditional paper is resource-intensive, thats
land use, and depletion of non-renewable
why sustainability-minded paper producers
minerals.
stress using recycled material, sourced from
well-managed forests, and running energy- The LCA results helped Rolland build
efficient mills to make their paper in an effort credibility behind its claim of being the more
to help protect the environment. The positive sustainable brand in their field. Furthermore,
effects of these efforts are hard to convey to the LCA helped Rolland develop and evaluate
consumers. Many companies claim to be sustainability programs and policies, inform

sustainable operations, but cant provide the product decisions, and support engagement
evidence to support these claims. Even the with end-users to reduce the impact of the
and nonrenewable resources. In other words,
Forest Stewardship Council label or Green Seal paper through its life and disposal.
certification do not always sufficiently capture looking at the full effects of paper production
from pulp to the recycling bin. Undergoing an LCA can help not only green
the efforts a company has made to prioritize
companies in the paper industry, but any
sustainability. LCAs are regulated by the International producer that wants its consumers to know it
Environmentally friendly paper producer Standardization Organization ISO 14000 and prioritizes the environment. The UN provides
Rolland found itself in this very situation not are recognized internationally as a standardized specific instructions for how to conduct an
too long ago. The company had taken steps to and accurate way to help decision-makers in LCA for ones own business and several outside
turn itself into a sustainable operation, but several arenas. Specifically, they can help reduce companies can also complete an LCA.
wanted to measure its effort and provide the negative effects of new products, identify Rolland is an inspiring example of a brand
credibility behind its claim of being the most
what can be improved in existing products, and that adapted its products to the evolution of the
sustainable paper and pulp producer in North
compare the environmental performance of rules of the industry and who as a result,
America.
other products. became the game changer in its category.
Rolland opted to undergo a life
cycle assessment (LCA), a holistic
approach that evaluates the
environmental impact by
quantifying the toll of each
component of the production
process and its take on the planet.
For Rolland, that included raw
materials extraction,
transportation, manufacturing,
distribution, and end of life. The
final report detailed each stages
specific effects on climate change,
human health, ecosystem quality,

Adrian Greniers Last Straw Produced in partnership with
By Andrew Janson and Charles Warner
Adrian Grenier has had it with drinking Straws are something most people use, and, bottom line, they need to find ways to create
straws. Not because the little paper wrapper is as such, they represent an easy first step in the closed-loop systems or reduce the amount of
hard to open, or because if they bend and split holistic lifestyle change that needs to happen waste that they produce. Those few outliers,
they become useless, but because they are a before we see single-use plastics completely those few businesses who are brave enough to
perfect example of an unnecessary single-use phased out. The Lonely Whale Foundation is take that leap and endure the expense of
plastic. We all encounter plastic straws daily, currently launching their #StrawlessOcean change, he continues, are really going to be
Grenier tells us. And we use plastic straws campaign, which encourages people to ditch the most beneficial to us.
senselessly to the tune of 500 million plastic the plastic straws that they use at restaurants or Part of the Lonely Whale Foundations
straws a day. in their own homes. mission is to help ease that expense of change
You find yourself having to educate the wait by reducing the burden that companies face.
You read that right. Five hundred million
staff or the restaurants you frequent, because Dell, for example, made Grenier its first Social
straws a day. Roughly 10 percent of that 500
we as a society are just still asleep at the wheel Good Advocate, a role which saw him help the
million will eventually find its way into the
when it comes to single-use plastics, Grenier company develop a new program in which
ocean, and if this trend keeps up, Grenier
says. plastics bound for the ocean will be retrieved
estimates that by 2035 there might be more
and reintegrated into Dells supply chain.
plastic in the ocean than fish. And thats to say Of course, thats easier said than done. Plastic Confident that this new program will be
nothing of the damage its already doing to didnt become so ubiquitous by being successful, Grenier hopes that Dells foray into
marine life the world over. expensive, and, unfortunately, profit motive more sustainable practices will encourage other
One of the aims of Greniers latest project, often provides resistance to sustainable companies to do the same.
the Lonely Whale Foundation (which he movements like this one. Even when
One of the things stopping us from living
started in 2015 with producer Lucy Sumner) is individuals make a concerted effort towards
sustainably, Grenier claims, is our lack of an
social change, that social change often needs
to spread awareness about this issue and start a immediate relationship with the environment
the support of whole industries to really start
movement away from such a heavy reliance on particularly the ocean. I believe that we are
taking off.
single-use plastics. But why start with straws? quite disconnected with the ocean, he says.
Because, as Grenier says, single-use plastic Thats why, I think, industry and businesses Its out of sight, out of mindit doesnt relate
straws are the low-hanging fruit, the gateway to need to take a leadership role in changing their to our everyday experience living in cities and
a lifestyle that eliminates single-use plastics. habits, Grenier says. Instead of chasing their on land. But, he says, at the same time, its full

of wonder, majesty, and mystery. Grenier cites his So, where do you begin? Greniers advice is to find
experience swimming in the Strait of Messina as a a partner, someone who will share this work with
way to spread awareness for the Lonely Whale you. You dont have to hold the weight of the world
Foundation: Facing the great expanse of the ocean, on your shoulders all by yourself, he tells us. Youll
the abyss below is a very profound, existential inspire each other; youll hold each other
experience to humble yourself to natureand to
accountable, but its also more fun when you do it
realize that in order to survive, you really have to
with your friends.
respect the laws of nature. I think thats a lesson that
we as humanity have forgotten and need to relearn. From there, he says, start simple and start small.
Even though they might seem trivial, try eliminating
And Grenier, of course, is right that water is one
plastic straws from your life. Then try to see how
of our most important resources, making cleaning
up the plastic in the ocean and preventing it much you can inspire your friends, neighbors, and
from getting there in the first place all the maybe even the local businesses that you frequent.
more important. Its where we all came from, If you can do that, you can make a huge difference,
Adrian Grenier and Prime Minister of Norway Erna he says. And it could be, if taken care of, the Grenier claims. And I guarantee itll be the gateway
Solberg attended the 2014 Global Citizen Festival to source for more life. to other changes.
end extreme poverty by 2030

Is Silicon Valley Guilty Produced in partnership with
of Greenwashing? By Anthony Elio
A
modern commercial begins with a manufacturers will boast their products The Rainforest Alliance is another case of
lush field, pristine mountains, and a recycled materials. mainstream greenwashing. The company
beautiful waterfall, as soothing music whose stickers are featured on a number of
However, not every company that attempts to
plays in the background. However,
different products (including Chiquita
convey a sustainable message is being 100%
after all that natural scenery, something a bit bananas) aims to project an air of
truthful. In fact, many brands attempt to reap
less, shall we say, organic appears: a BMW environmentalism, right down to its Red-Eyed
the rewards of an environmental message while
roaring down a highway. This type of nature- Tree Frog logo. However, this company has
hiding their less than sustainable practices. This
focused branding is nothing new. Companies also been accused of false advertising, as in a
trend is known as greenwashing and is a major
such as Wendys and Pepsi, which dont come December 2014 lawsuit that called out
issue with companies claiming to be
directly to mind when thinking about the Rainforest Alliance for allowing its
environmentally friendly without backing it up.
environment, have added sustainability
certified farms in Guatemala to use
sections to their websites. Whether as a cynical A great example of this is Universals 2012 chemical fumigation harmful to
PR move or a righteous attempt at corporate release of The Lorax, a film based on the surrounding communities.
environmentally themed Dr. Seuss book. While In addition to accounts
responsibility, more and more big names are
the film itself mostly maintains this message, the of contaminated
trying to go as green as possible.
co-branding attempts of the film greatly drinking water,
This is because, on a cultural level, we have undermined any kind of green initiative. The one source
grown much more accepting of environmental Lorax character would pop into commercials for reported
initiatives. Since 2010, brands with the Mazda CX-5, for example, an SUV with
environmental messages have grown average gas mileage, in an attempt to make the
significantly, with 85% of people receptive of vehicle seem more eco-friendly. The
companies that utilize sustainable practices. commercials even awarded the car the
And you can definitely see this in everyday fictional Certified Truffula Tree Seal of
commercials, where auto companies will Approval in an attempt to
highlight their gas mileage or where hammer that message home.

seeing aerial fumigation over schools and resulted in greenhouse gas emissions totaling has made eco-friendliness a top priority is
homes. 24.8 million metric tons in the same year of Google, which plans to run on completely
the report. renewable energy in the year 2017. The
Greenwashing is clearly a prevalent issue.
But how do you avoid it? For many household company has also teamed up with startup
Facebook is another major player in the tech
items, you can simply look for an official Aclima to outfit its Street View cars with
community that has become increasingly
certification from a trustworthy nonprofit, additional sensors that can track pollution.
vague regarding its sustainability practices.
such as the Green Seal. However, within the While the social media giant has previously eBay is another Silicon Valley company that
tech world it can be a bit more difficult. This is been prompted by the NGO Carbon has put sustainability at the forefront.
because questions about sustainability are Disclosure Project, the company has flat out However, its not so much in how they power
looming within the tech community, with the refused to release any information regarding their business as what they do with their
environmental approaches of certain brands carbon emissions. This could be seen as business. The company itself constitutes a
being particularly vague. Looking through 100 hypocritical when you consider that Facebook wonderful promotion of sustainability, as the
different Silicon Valley companies, including assisted in creating Collectively.org, a digital ability to easily sell used belongings rather
Facebook and Google, the Center for platform with an emphasis on encouraging than have them end up in a landfill is very
Sustainability and Excellence found less than millennials to combat climate change. environmentally conscious. However, eBay is
30 percent actually released detailed
Luckily, there are some resources available to attempting to tackle sustainability in a way
sustainability reports between 2013 and 2016.
see through greenwashing in the tech world. thats the exact opposite of greenwashing
One noteworthy example of this trend is For instance, the Climate Counts website has that is, being subtle about its initiatives.
Apple, which has been accused of being set up environmental scorecards for various Instead of hitting you over the head with an
unclear regarding its environmental practices environmental message, eBay is looking to
companies, including everything from
in the past. The company has expressed its praise the renewable practice of buying used
appliance manufacturers to airlines.
intent to reduce greenhouse gases, with a items after purchase by thanking the customer
Additionally, Greenpeace has introduced the
statement in their Environmental for his/her sustainable action.
Click Clean Scorecard, which gives the
Responsibility Report for 2014 that claims,
websites you visit a letter grade depending on
We dont want to debate climate change. We Even the aforementioned Apple, previously
the companys eco-friendliness.
want to stop it. However, the company has accused of sustainability issues, appears to be
received negative feedback for its While there are definitely some tech improving, working on concrete plans to
manufacturing process, as 72 percent of its companies that are lacking when it comes to develop wind turbines for manufacturing its
carbon footprint relates to product creation. In environmentalism, there are others with a products and on renewable energy initiatives
fact, the companys manufacturing alone more proactive approach. One company that in Asia.

Something important to keep in mind is that the old theory

that sustainable business cant be profitable is false. In fact, a
report by the nonprofit CDP (previously known as the
Carbon Disclosure Project) has revealed that companies that
make environmental responsibility a priority are actually
more successful than those who ignore it. In particular,
companies with an emphasis on climate change have had a
67% higher return on investment than competitors that do
not release information on emissions. In fact, among the
companies the CDP reviewed, Silicon Valley brands like
Google, Hewlett Packard, and the newly sustainable Apple
ranked near the top. Considering the profits of those three Produced in partnership with
companies, more tech businesses should realize that going

green doesnt mean their books will be in the red.
While it can be difficult to find out which companies are the

most eco-friendly, supporting those with proper sustainable
practices is a great way, as the saying goes, to vote with your
dollar. Its not easy keeping an environmentally conscious
lifestyle, but by utilizing the proper research tools and
showing companies that eco-friendly practices are more than
just an advertising opportunity, areas such as Silicon Valley
will start to take sustainability more seriously. Google, which plans to run on completely renewable energy in the year 2017.
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ORIGINAL
ANIMAL Produced in partnership with
RIGHTS
ADVOCATE
Peter
Singer
By Paul French
I
first heard about Peter Singer early on in
college. It was Introduction to Ethics, a
chock-full morning survey with an
instructor who loved working his
Innovation & Tech Today: As youve Now, theyll certainly try some things. For
sophomore audience into a riot of opinion.
discussed, animal rights can be deeply instance California presently has a law that
The tactic was perfect for those of us who were
problematic in a culture with non- prevents the import of factory farmed products,
dead-behind-the-eyes. Every day we were fed
sustainable means of food production. What where animals are confined in ways that are not
some new hot-button controversy and tasked
do you think can be done in the face of allowed within the state. So some of the
with defending our own half-baked ideas about
opposition though? Do you anticipate Republicans would like to change that and
it. For instance, tell a son of Texas raised on
problems with Americas new conservative essentially force Californians to accept the sale
steak and potatoes that animals should be
leaders? of products that could not be produced within
treated with equal moral consideration, and the state of California.
hes bound to stand and deliver. Peter Singer: Not everything is amenable to
government interference. Obviously, we can Then, of course, theres the whole question of
My reactions to the absent Singer there in the still do things like promoting vegan eating. I coal and what Trump has said about putting
classroom were indicative of the celebrated dont think even a Trump government is going coal miners back to work. Again, its
philosophers effect on culture-at-large. Since to compel people to purchase meat force questionable whether he can do that because if
Singer wrote the book on animal rights (quite them to eat it or anything like that. In fact, a lot you cant produce coal at a price that can
literally, with Animal Liberation in 1975), hes of conservatives are free market ideologists, so compete with natural gas, what can Trump do
been widely recognized for his ability to if the market-driven forces push towards more about that? Its hard to see even a Republican
provoke ethical traditions with powerful insight alternatives to meat, less meat consumption, congress subsidizing the coal industry in order
and logic. And, as an effective altruist (in short, theyre just going to have to wear that even if for it to compete with natural gas. So I dont
someone who uses evidence- and resource- they dont like it, even if theyre partly in the know whats going to happen there. But clearly
based practices to do the most good), Singer is pockets of the agri-business industry. Theyre there are things that a Trump administration
actively working with foundations and charities still not going to be able to do very much about could do, which would reduce the incentives
to help change the world for the better. that. for clean industry, and that has to be fought.

Original 1975 cover of the pioneering book, Animal Liberation
So, there are going to be some important methane whatever way you rear them. Whether
battles, but my view is that we should wait and theyre eating grass, or theyre eating grain in
see how they shape up and fight them when we feed lots, it doesnt matter. So we are going to
know exactly what well be fighting. have to cut down on our consumption of beef
and dairy products. I think you could certainly
I&T Today: I wanted to ask you about
continue to produce plenty of food through
CAFOs. We continue to see a
agriculture, through sustainably growing crops.
monopolization of food resources within a
It could be on a smaller scale, getting more
handful of food production companies. This
people back on the land. That might seem a
system doesnt really lend itself well to the
little utopian to some, but, anyway, I think its
ethical treatment of animals, as youve
been shown that you can have sustainable
written. Is there a way, though, to revise
crop production on quite a large scale. But
foods mass production to accommodate our
we will have to move toward more plant
moral requirements? In other words, is
based foods. And whether thats going to
there a way to do it big and do it right?
take some kind of technological change, as
PS: I mean, Im sure there is. I dont think some people are suggesting
what it takes, because people are fairly
theres a problem with feeding ourselves. There
I&T Today: Synthetic meat? conservative in their tastes, and they may want
is a problem with feeding ourselves as much
meat and other animal products as we produce PS: Yes, developing alternatives to meat that something that tastes like the meat theyre
now, because I think some of it is very difficult have the same taste, texture, chewability, eating now. So, if thats the case, well have to
to be sustainable whether its intensive or not. mouthfeel. You know, theres quite a lot of try and produce that for them, but through
Cattle, for example, are going to produce money going into that now. And that may be more sustainable means of production.
X-Patriot THIS IS NO ORDINARY LAWSUIT.

This pithy line opens the Background portion of Judge
The Resistance
of Climate Activist
Xiuhtezcatl Martinez
Aikens decision to deny the dismissal of Juliana v. United and the Court Case
States, a case that may prove to be one of the most
significant environmentalist battles in recent history.
that Could Change
Everything
With the makings of a David & Goliath trial, the suit
pits 21 young plaintiffs, ages 9-20, against the U.S. By Paul French
government the former represented by counsel from
Our Childrens Trust, a youth-oriented sustainability
organization, and the latter aided by several intervenors,
including the American Petroleum Institute and the
American Fuel & Petrochemical Manufacturers.

This is 21 plaintiffs,
every one of them
with a different story,
fighting against the
biggest issue of our
time. Its the issue that
connects every person,
every community,
every movement,
every circle.
The charges brought against the U.S. has fostered the recent growth of their Martinez says, even though President Obama
government in this case are simple. The plaintiffs, organization. helped to expand the fracking and oil drilling
led by activist Kelsey Juliana, argue that, despite The half-Aztec American, whose first name industry in the U.S., his rhetoric and initiatives
decades of verifiable proof of harm, the United is continuously butchered by interviewers often leaned green with an emphasis on
States knowingly allowed (and incentivized) the (Shu-TEZ-caht), has been in the public eye since renewable energy being one of the trademarks of
fossil fuel industry to taint natural resources and he spoke at a global warming awareness event his controversial 2009 stimulus package. Donald
contribute to climate change disturbing a public when he was six. Even with this early start, Trump, by contrast, has declared the science of
trust (in the form of the land and ocean) and Martinezs resume is stunning for a 16-year-old. global warming to be part of an elaborate hoax.
causing an imminent and preventable danger for Rolling Stone. Vogue. Vice. The list goes on. In the And several of his appointments (e.g., former
U.S. citizens. past three years alone, Martinez has been the ExxonMobil CEO Rex Tillerson as Secretary of
subject of a documentary, has spoken before the State and notorious EPA-antagonist Scott Pruitt
No ordinary lawsuit is right. And, naturally,
U.N., and has performed his music at a TED Talks as EPA administrator) have done little to persuade
the cases sheer grandiosity has attracted massive
event. When I ask him how hes able to balance activists that the president is on their side.
publicity, with much of it focusing on the 16-year-
old plaintiff Xiuhtezcatl Martinez. However, the his work with his social life (usually the bigger On this topic too, Martinez remains positive.
hip-hop artist and three-time U.N. speaker isnt priority for a typical 16-year-old), he laughs and Hes just another president, he tells me. I just
shy around the cameras. For him, what could have says jokingly, I dont have any friends. feel like, regardless of Republican or Democrat,
been written off as just another symbolic protest While interviewing Martinez in June of last year, regardless of their views, real change is never
has morphed into a chance for legitimate Bill Maher couldnt hold back his characteristic going to come from a politician. Moreover,
environmental action. I feel like this lawsuit is a snark. But lets not pretend youre typical of your Martinez is convinced that Trumps election is just
really great indicator of what we can do, he tells generation, he quipped. When confronted by this the jolt his movement needed to bring its
me. This is 21 plaintiffs, every one of them with a pessimism, Martinez always maintains his belief members out of complacency: Trumps
different story, fighting against the biggest issue of in the power of youth-based movement. Young appointment as the president has replaced the
our time. Its the issue that connects every person, people are creative, intelligent, he says. Were puppets with the puppeteersHe threatens a lot,
every community, every movement, entrepreneurs. Were thinkers. We live in an era of but its going to push people who werent always
every circle. technology, of resources as far as information engaged to be a part of something now more
goes. And when young people are allowed to than ever. Now we really dont have our politicians
To be clear, Martinezs pulpit is one he was born
engage with those things in a positive way, it on our side.
into. His mother, Tamara Rose, founded the
environmentalist group Earth Guardians in 1992 creates an immense amount of potential for youth Martinezs optimism for the cause may be
and has devoted her life to activism ever since. to be at the frontlines of some of the most justified, as there have been growing signs of an
Nevertheless, it would be ill-advised to tab her important issues of our time. international recognition of the dangers posed by
son as a mere prop in her mission. In fact, it has The time, however, doesnt appear as friendly as climate change culminating in last years signing
been largely Martinezs individual charisma that it once was toward climate change activism. As of the Paris Agreement. A further, and more

Were not going to wait

until were adults to do relevant, example of this awareness occurred
in 2015, when a Dutch court ruled that the
This lawsuit may be groundbreaking, but
that fact does not alter the legal standards
something about it. Produced in partnership with
Netherlands would have to cut its carbon governing the motions to dismiss. Indeed, the
emissions down by 25% over the course of seriousness of plaintiffs allegations underscores
five years with the aim of reducing any how vitally important it is for this Court to
harmful environmental impact. Any apply those standards carefully and correctly.
reduction of emissions contributes to the Federal courts too often have been cautious
prevention of dangerous climate change and and overly deferential in the arena of
as a developed country the Netherlands environmental law, and the world has suffered
should take the lead in this, the judges ruling for it.
announced.
Its worth noting that a groundbreaking
Both this case and its domestic cousin victory for Martinezs mission does carry
Juliana v. United States, in which Martinez is some severe consequences though. The
currently testifying, raise an interesting fossil fuel industry is a nation unto itself,
question about the scope of government in supporting countless families. Last years
regards to public health and corporate drop in gas prices, which resulted in the loss
entanglement. The due process rights of thousands of jobs, is a stark reminder of
guaranteed by the American constitution the oft-maligned businesss human
state that no one shall be deprived of life, umbilical.
liberty, or property, without due process of
However, Martinez and others claim that
law. Being deprived of life, as Martinez has
the health of the economy will mean
contended (and as an Oregon district court
nothing if the health of the planet is
has affirmed), can include the damages
irrevocably damaged before the next
brought on by human-made climate change.
generation inherits it. This stake in the
And, to this effect, the U.S. governments
future, Martinez maintains, is the reason
longtime involvement with the fossil fuel
why youth-led sustainability action and the
industry may render it vulnerable to the
present lawsuit are so important. Were not
charges of Juliana.
going to wait until were adults to do
A victory for Martinez and the other something about it, he says. I think the
plaintiffs wouldnt be that outlandish. The state of the planet, as far as climate change
U.S. government has already recognized a goes, is so out of hand that we really only
need to regulate pollutants to protect its have the next 5-10 years.
citizens most notably with the creation
With its promise of monumental change,
of the EPA in 1970. And, as Judge Aiken
the result of this case could prove crucial for
noted in her November decision in Oregon,
Martinezs efforts. If nothing else, it shows
there is proof to back up the claims of
that Americas youth may not be as shiftless
damage.
or as careless as some of our more cynical
A victory would be unprecedented though. culture critics suppose. The children are our
It has the potential to shake foundations, future is a tough 21st century proposition
foundations upon which thousands of jobs shopworn by repetition and parody (Will
and billions of dollars rest. In fact, when somebody please think of the children!).
Judge Aiken wrote the conclusion of her But what is all that adult cynicism built
decision she alluded to the fact that one of upon, after all, if not refrains like "everyone
the governments biggest protests against the is unique," "you can be whatever you want,"
case going forward was that it could change and "the children are our future" ringing
everything: hollow when they shouldnt?

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tech zone: detroit
D etroit
T ec h C ity THE UNDERDOG BITES BACK
FAILURE IS SIMPLY THE OPPORTUNITY

TO BEGIN AGAIN, THIS TIME MORE
INTELLIGENTLY. HENRY FORD

If theres one theme thats prevalent in natives such as The Supremes and 10.2%, and the tech community has grown
the city of Detroit, its change. With its Smokey Robinson. The city also hosted substantially within the city with
dichotomy of warm summers and harsh iconic art, such as Diego Riveras Detroit technology-centered startups and
winters, the Motor City is no stranger to Industry murals, which included thought- established companies accounting for
transformation. And nothing encapsulates provoking scenes of the manufacturing 171,000 jobs in 2013.
this theme better than the Detroit auto plants the city was known for.
Furthermore, despite its historical
industry.
However, despite its foundational troubles, there is an overwhelming sense
Take a look back at the early 20th century, economy and culture, cracks began to of pride in the city. As notorious Motor City
where the citys growth was only just appear. The flagship industry of the city resident Eminem penned in his song
beginning. With the Big Three auto was challenged by fuel-efficient foreign Letter To Detroit, There is a resilience that
manufacturers taking charge, Detroit automobiles, a sign of the 1970s gas crisis. rises from somewhere deep within your
became a place of attractive job security, The sudden damage to the economy was streets. This resilience has echoed
with the Ford Motor Company helping to evidenced by the dwindling population, as, throughout the city, one that has seen
standardize the 40-hour work week in from 1950 to 2000, the number of economic problems, racial tensions, and
1926, revolutionizing the modern residents was roughly cut in half. The Great doubts of the American Dream.
employment landscape. And, by the year Recession exacerbated the situation, with
In this feature, were showcasing some of
1950, the citys total population hit 1.85 unemployment reaching 28.4% in June of
the companies that reflect the bright future
million. 2009.
of Detroit. And, while the Motor City may
But it was so much more than an However, lately this American underdog never be known as the Modem City, the
economy. Detroit had its own culture. There is showing signs of a comeback. The Detroit tech industry has clearly helped the
was its unique music, with the Motown needle is pointing upward on the citys city gain new ground in its battle for a
sound creating iconic chart-toppers from economy, where unemployment is down to better tomorrow.

tech zone: detroit
Entrepreneurs Give Boost

to Detroits Resurgence By Kristen Kerecman
Detroits North End neighborhood is a who have given upwards of 50,000 working spread the word about Cart to family and
community on the rise. New developments, hours and harvested 50,000 pounds of organic friends will be eligible to earn free trips to the
job centers, and an engaged community are all produce. The produce is then provided to the store during the pilot.
a part of the upswing. But it has something else, neighborhood, churches, food pantries, and
Matlen founded Cart with partner Mikaela
too: a three-acre farm. more.
Rodkin during one of U-Ms twelve innovation
The North End is positioning agriculture at University startups are a national trend. At and entrepreneurship competitions. There are
the center of its resurgence. Its home to the Michigan, preparing students for so many different opportunities available at the
first Sustainable Urban Agrihood an entrepreneurial success has been part of the University of Michigan; different competitions,
alternative neighborhood thats built around fabric of the university since the nations first different races-to-the-finish on finding a
the farm-to-table model featured mainly in small business management course hit the solution for something. I really admire this
rural and suburban settings. books at the Ross School of Business in 1927. program and that it allows people to come to a
The agrihood project is a result of a Since then, the university has seen an conclusion or solution after many months of
partnership between the Michigan Urban expansion of entrepreneurial offerings, with the searching for it, said Rodkin.
Farming Initiative (MUFI), BASF, and most explosive growth occurring in the past
Carts future plans include exploring more
Sustainable Brands. Tyson Gersh, founder of few years.
supermarket partnerships and launching not
the Michigan Urban Farming Initiative, first Tyson Gersh isnt the only University of just a mobile app, but also a call center or SMS
hatched the idea for an urban farm as a student Michigan student partnering with Detroit on technology to better accommodate their
at the University of Michigan. innovative new initiatives. Detroit residents customers.
Gersh and co-founder Darin McLeskey who need a lift to and from the grocery store at
Startup founders like Matlen, Rodkin and
developed the idea through an innovation a reasonable price can now take advantage of a
Gersh are among hundreds at the University of
challenge at the University of Michigan. MUFI new ride service.
Michigan aiming to make an impact in Detroit
took home the top prize, and was awarded seed Offered by Cart, a University of Michigan and beyond. They are enabled by the
funding to kick start the summer 2012 harvest startup that connects people to healthy, fresh universitys 15 centers and programs related to
season. groceries, the service will offer $10 round trip entrepreneurship, focusing on different aspects
The role of MUFI is not simply to use rides via Lyft. The startup is partnering with a of entrepreneurship education, student
vacant land to feed food-insecure individuals, large regional grocery chain, which is donating challenges, and community events.
but rather to position itself as a driving force in the other $10 it costs per ride, said Cart CEO
With greater support for startups at
rethinking how urban spaces are developed and Stacey Matlen, who graduated from U-M with
universities across the U.S., more innovations
to model the many ways that urban agriculture a masters degree in public health last year.
will make it into the hands of potential
adds value to modern urban spaces, Gersh said
Carts goal is to connect individuals who do customers. And if U-Ms experience is anything
in an interview with Crains Detroit Business.
not have ready access to transportation with a to go by, the universities will measure their
Since then, the initiative has brought together safe, timely and low-priced round trip ride to a impact not just in degrees but also in new local
thousands of volunteers from all over the world grocery store, Matlen said. Customers who jobs.

2016
N E W B U S I N E S S STA R T U P S
VIA TECH TRANSFER
ND
M O ST I N N OVAT I V E
PUBLIC UNIVERSITY
REUTERS
SELF-ESTEEM TAKES
120
CENTER STAGE ENTREPRENEURSHIP
COURSES OFFERED
Innovation and entrepreneurship thrives at the University of Michigan,
460K
allowing students to bring their ideas to life and make a difference in
the lives of others. Girls Rock Detroit, a startup co-founded by two $
U-M students, provides a weeklong camp for girls ages 814, promoting
creative expression, positive self-esteem and community awareness.
AWA R D E D TO
Young rockers receive instruments and lessons, form bands, write ST U D E N T STA R T U P S
original songs and perform live on stage at a Detroit music venue.
innovateblue.umich.edu
Melissa Coppola, (MM 16) 535,000+

Girls Rock Detroit co-founder L I V I N G A LU M N I W O R L D W I D E
20 %
ARE ENTREPRENEURS
2017 Regents of the University of Michigan.

tech zone: detroit
The Electric and Autonomous

Motor City By Aaron Foley
It happens like clockwork each January in Detroit: cant help but wonder why Detroit is suddenly
automotive journalists from all over grumble at becoming a hotbed of new automotive tech. Well,
settling into the Motor Citys cold climate for a few the city and its home state offer several advantages to
days for the North American International Auto autonomous technological development. For
Show (NAIAS). The show in Detroit marks the example, aside from its dense concentration of
beginning of auto show season, when the calendar American automotive industry leaders, Michigan is
is filled with auto shows across the U.S. from sunny an all-weather state, so some technologies braking,
Los Angeles to Chicago or New York City. for instance can be tested in snowy, icy, or wet
conditions.
At least one media trip in January has been
2017 NAIAS Detroit Economic Club Lunch. Detroit Mayor
guaranteed for journalists, but now there are two on One of the issues of autonomous technology is
Mike Duggan, Wayne County Executive Warren Evans,
Macomb County Executive Mark Hackel and Oakland the docket. The Consumer Electronics Show in Las overcoming challenges in winter climates, so weve
Country Executive L. Brooks Patterson. Vegas has typically fallen a week before NAIAS and centered [on] Metro Detroit for winter climate
has become a must-attend convention for tech and development technology, says Kevin Kelly, senior
automotive journalists alike. More and more manager of global advanced technology
automakers are presenting the latest in innovation at communications for GM.
CES including applications that lend themselves to
General Motors is doing most of its autonomous
rapidly developing autonomous-driving technology.
testing in the Chevrolet Bolt EV, which goes on sale
All that said, one might think that the focus in to customers this year. It is built at the automakers
automotive ingenuity would be moving away from Orion Township assembly plant in suburban Detroit.
its native Detroit. For instance, Ford did open a new General Motors chose the Bolt for autonomous
laboratory in Palo Alto to recruit Silicon Valley talent testing because there are a lot less mechanical
Chevrolet Bolt EV to develop forward-thinking tech, and Tesla, components to an electric vehicle than a typical gas-
eschewing Detroit completely, set up shop in San powered vehicle, Kelly says. Plus, the way that the
Francisco. However, as automotive technology technology is architected requires a lot of energy to
continues to develop outside of Detroit, run it. Mating the technology with an electronic
manufacturers and suppliers in Metro Detroit and vehicle there are a lot of controllers on board
Michigan have started doubling down on innovation makes perfect sense.
within the state.
Another exciting sign for Detroit is the NAIAS
Detroit Mayor Mike Duggan, for example, recently announcement made by Continental, a major
took the first step in allowing autonomous vehicles automotive supplier based in Germany but with
to be tested on public roads in the city. Miles outside several American operations in Michigan.
Detroit, the University of Michigan built Mcity, a Continentals focus has been on brake sensors,
32 acre faux cityscape with roads, storefronts, street dynamic motion control, and steering. Continental
Mcity signs, and traffic signals where autonomous vehicles has just indicated a joint venture with Nexteer
have been tested since 2015. Allowing autonomous Automotive to advance motion control systems for
vehicles practice in real situations among real
autonomous driving. Such partnerships are
people is a major initiative for the city, Duggan told
becoming the norm, especially among suppliers
a crowd at NAIAS this year.
operating in close proximity to one another. For
Given the speed that autonomous cars are instance, the innovative Swedish auto manufacturer
coming, how do you plan a city for growth? Duggan and developer Autoliv has decided to take root in
asks, noting that the city has partnered with General nearby Auburn Hills.
Motors and Lyft, the ride-sharing car service, in the
I think were all on the same team, says Ibro
endeavor. Were trying to compete to be the center
Muharemovic, head of advanced engineering for
of autonomous development in the country.
Continental. You never know what can happen, but
Continental /Nexteer Automotive However, given its recent economic troubles, one I think we all have the same goal.

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tech zone: detroit
The Electric and Autonomous Motor City The Tech Bounty in Oakland County
There are small advantages to having SAVE laws, a collection of laws that will
multiple bases of operation in Michigan not only let the public purchase self-
for Continental, with the Muharemovic driving vehicles in the state when they
citing the obvious: Rather than having a inevitably hit the market but will also
phone conference or a video meeting, we loosen restrictions on the public road
can just drive, Muharemovic says. testing of autonomous vehicles.
A further source of aid for Motor Citys All this future-friendly positioning in
auto tech sector, and possibly the biggest the automotive world, along with
one, has come from Michigan legislation renewed tech interest in general, may give
in favor of manufacturers and suppliers. Detroit the push it needs to beat back the
Last year, Michigan Gov. Rick Snyder doubters and resume its spot on the
passed what is colloquially known as the industry leaderboard.
The global surge of new AT&T, IBM, and Microsoft
Local Manufacturing Spotlight: Reverie technology has been matched by part of a large group of
a surge of new jobs, with the companies that has invested over
number of tech occupations in $560 million during the rapid
the U.S. exceeding 6.7 million. growth of the area.
And, while this trend is spread
Some of this growth can be
throughout the country, its very
attributed to the initiative known
apparent in Oakland County,
as Tech 248. Created by Oakland
Michigan. The area, located in
County executive L. Brooks
the metropolitan area of Detroit,
Patterson, Tech 248 acts as a
is now home to 2,000 tech-
supportive network for the
focused businesses. These firms,
rapidly growing tech community
which specialize in everything
in the area. In addition to offering
from software development to
resources such as assistance with
digital media and cybersecurity,
Metro Detroit-based Reverie is a sleep developing a deep network for hiring and workforce recruiting and
range from younger tech
technology company contributing to the collaboration with local universities and marketing, they also offer
companies to gigantic
renaissance of innovation and U.S. companies. We sponsor University of funding with the intention of
corporations.
manufacturing in Detroit with a decidedly Michigan engineering school projects that creating more jobs in the state. As
non-automotive product: customized sleep lead to product breakthroughs and great Oakland County has bounced a result, Oakland County now
systems (i.e., customized mattress + hires, Rawls-Meehan continues. We are back significantly since the represents the majority of the
adjustable power base). in the final stages of a sleep study with the recession that began in 2008. In technological influence in the
sleep lab at Michigan State. Were planning July of 2009, unemployment area, as it plays host to 58% of
Since it moved headquarters to Michigan
rates were as high as 15%, but Metro Detroits IT and
in 2012, the office has grown from five our 3rd annual Innovation Summit this
have decreased dramatically since technology companies.
people to 50+ as it has led the fastest- June, designed to celebrate innovation
then, dropping to less than 4% by
growing segment of the bedding industry: across industries through collaboration While it hasnt always been easy
the end of 2016. In fact, just
adjustable power bases. Founded in 2003, with Detroit Innovators like Quicken and for Oakland County, it looks as
seven years after unemployment
Reveries second office is in Buffalo, New Shinola. though this area is on the rise.
hit 15%, Oakland County
York, and it has manufacturing facilities Due to the large growth of the
And Reverie really does celebrate reached its highest rate of
and warehouses across the country. local tech community, as well as
innovation and sleep with the vigor of employment since 2001. This has
the strong support offered by
Everyone thinks auto when they think the well-rested. Pedigreed R&D engineers mirrored the success of the local
Tech 248, Oakland County has
of Detroit, but there is so much more to and product designers and knowledgeable tech industry as of late,
created a welcome spot for
offer here, says Reverie CEO and co- sleep specialists with headsets zip around considering the 42,000 jobs in
software, data, and even
founder Martin Rawls-Meehan. There is the office on hover boards. The marketing the countys tech community.
connected car-related businesses.
an energy and grit here that fuels team expends creative energy while Over the past six years alone, And, considering theyve been
innovation, plus a legacy of US lounging in a zero gravity position on the Oakland County has attracted able to attract many large
manufacturing that provides inspiration as sleep systems positioned throughout the over 95 more tech companies, companies over the past few
we build out our own domestic supply
office. This company is a perfect leading to over 9,400 additional years, it looks like Michigans
chain for sleep system manufacturing.
representation of the reawakening of jobs created. These companies own version of Silicon Valley isnt
Reverie has tapped into the local scene, Detroit. include such major names as slowing down any time soon.

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Jobs Of The Future | Jobs Of Today
Share Your Thoughts,

Share Your Space
How instant messaging and the shared workspace are
changing the way we work
By Andrew Janson

WeWorks Park South lounge, in New York City Denvers Shift Workspaces, Bannock location.
Whatever your industry, youve probably found As great as these platforms are, you might say, and Slides, among others) and the emergence of
yourself needed in multiple places at once. If surely well be more distracted by the constant platforms like Skype.
youre strung out between interviews, meetings, stream of instant message notifications, right? A
Of course, working from home isnt for
and general day-to-day work, there just isnt time study by researchers from MIT and IBM
everybody. The comfort is nice, but it can also be
to make that quick call back to HQ to see how suggests otherwise. Comparing the
distracting. This has led to the emergence of
things are going. And, even then, those quick communication patterns of 2,600 employees shared workspaces that is, office-like
calls still involve waiting for the other person to against their performance in billable hours, the environments where remote workers can enjoy a
pick up (if they pick up at all). study found that those who maintained constant professional atmosphere in a casual way.
communication made nearly $600 more than the
Its a whole other story if your business has an Denvers Shift workspaces, or the nationwide
monthly average. As the number of employees
instant messaging service like Slack. Instead of a WeWork offices, for example, offer opportunities
becomes larger, it becomes apparent how
call, just send off a quick message with a few for resource sharing and networking with people
valuable instant messaging can be for a company.
bullet points of what needs to be done. You dont outside your usual professional network. It also
have to worry about the other person picking up Part of what makes instant messaging so goes without saying that remote employees are
the phone, and there is a record of the transformative is its real-time functionality. happier; and its been scientifically proven that
information if they need to refer to it later. Fluid, multi-person conversations can take place happiness directly improves productivity.
without the need to physically gather in a
In fact, according to a study by researchers at A study by the Social Market Foundation and
conference room, away from the work that needs
Ohio State University and University of the University of Warwicks Centre for
to be done.
California, Irvine, people who used instant Competitive Advantage in the Global Economy
messaging reported that they felt they were This kind of flexibility whether through in Britain found that happier employees were up
interrupted much less frequently. something specifically team-oriented like Slack to 20 percent more productive, and as companies
or Basecamp, or through simple text messaging start to appreciate this fact, happiness will
We find that employees are quite strategic in
offers a completely new way to tackle the work become a larger part of business strategy.
their use of instant messaging, said co-author R.
day, and as the trend has moved toward using
Kelly Garrett. They are using it to check in with In addition, shared workspaces also have a
instant messaging as a professional collaboration
their colleagues to find out if theyre busy before proven benefit for employee productivity. A
tool, a larger cultural shift of where we work has Deskmag survey found that of the 1,500
interrupting them in a more intrusive way.
begun to appear. respondents, 75 percent reported an increase in
Whereas something like email might be good productivity since joining a shared workspace,
According to a 2013 report from the Bureau of
for a longer, more detailed breakdown of a and 80 percent reported an increase in the size of
Labor Statistics, 38 percent of workers in
project thats being worked on, its cumbersome their business network. Shared workspaces show
management, business, and financial operations
if all that needs to be achieved is a little group no signs of losing popularity, either. Data from
occupations, and 35 percent of those employed
input. Thats one area where instant messaging Emergent Research forecasts that more than one
in professional and related occupations, did
really shines. million people will be using shared workspaces
some or all of their work from home on days
It is not the case that people are engaging in they worked. Thats nearly four times the across the globe by 2018.
extensive conversations or trying to resolve number of remote workers found in a 1995 For all their benefits, instant messaging and
complex problems over this very limited Gallup poll. These numbers saw an especially shared workspaces arent always going to be the
medium, Garrett said. Instead, people are using large jump in the mid 00s, and its very likely best options. But where they can be applied, the
the technology to solicit answers to quick that thats the result of the introduction of gain far outweighs the cost. Shared workspaces
questions from colleagues and coordinate their free collaboration software like Googles web- can keep us happy and productive, and instant
conversations at more convenient times. based office suite (which contains Docs, Sheets, communication can keep us connected.

INNOVATION & TECH TODAY PRESENTS
PRODUCED IN PARTNERSHIP WITH
So Much
Inspiration,
So Little Tme
The Story of MinutePhysics
By Andrew Janson

T
here is no doubt that Henry Reich is a physicist. He
has training in both math and theoretical physics
from Grinell College, along with a masters from the
Perimeter Institute of Theoretical Physics in
Waterloo, Ontario. He was planning on pursuing a Ph.D. as
well, but something stopped him: making videos on
YouTube.
Reich is the guy behind MinutePhysics, the hugely popular

science channel on YouTube that boasts more than three and
a half million subscribers. When I interviewed Reich for this
story, I was surprised to learn that MinutePhysics (and its
offshoot, MinuteEarth) was started almost by accident.
Throughout high school, Reich had an interest in video
production. However, his education in this field was less
than formal; he taught himself by watching the special
features of the extended edition of The Lord of the Rings. In
the age before YouTube it was really hard to figure out how
to make videos, to learn how to do things, he says. So I
watched those many hours worth of behind the scenes,
over and over and over again.
Videography was completely new to Reich. But, as with his

studies, he chased whatever information he could find, until
eventually he had a background in video production that he
calls totally unofficial.
I actually learned a lot about YouTube videos in particular,

from working with a YouTube channel called RocketJump,
Reich says. As one of the first YouTube channels to become
commercially successful (their Video Game High school
webseries was rated number one by Variety), RocketJump
gave Reich a taste of what it took to have an effective
presence on YouTube. I learned a lot about some of the
strategies and best practices for running a successful
YouTube channel at the time, he remembers.
As was his tutelage under The Lord of the Rings special

features, Reichs first forays as an independent YouTuber
were founded on mimicry. Using what he had learned about
video, and inspired by the hand-drawn videos he found of
The Royal Society of Animations YouTube channel, Reich
decided to set up a camera and see if he couldnt make
something similar. One of his reasons for liking this style so
much was that it made what might otherwise be a boring
lecture interesting and engaging. It helps bring the talk alive
in a way that the audio piece isnt, necessarily, he tells me.
The video he ended up making was called Minute

Physics: What is Gravity? and can still be found on his
channel. What was supposed to be a fun experiment a one-
off for Reich to prove that he could make fun hand-drawn
style videos ended up becoming a successful realization of
his skills as a videographer.
He relates to me how his first intention was to share it with

some friends and then leave it at that: It ended up getting
around three to four thousand views, which is more than I

ever expected because I was thinking, Ill show Reich puts it, when you have one person who So far, it looks like hes succeeded.
it to some people, and maybe ten people look at understands every part of the process, the entire MinutePhysics has garnered over 300 million
it. But then, he says, I started working with vision for everything is contained in one persons total video views, and its sister channel,
[RocketJump] and I got a sense that you could mind. The old adage, too many cooks spoil the MinuteEarth, also has an impressive 100 million
make video intentionally for YouTube, and that broth, comes to mind. Having one person who video views from its one and a half million
could be a place to grow and have an audience. can envision what he wants to create and then subscribers. Though he attributes most of his
This conclusion seems like common sense to us realize that vision without interference allows success to the passion that he spoke so positively
now, but at the time YouTube was only four years him to make sure it meets his standards. This about, he also acknowledges how important the
old and still in the process of realizing its full ensures that despite not having a team of existence of YouTube is in helping him
potential. So Reich authored the MinutePhysics animators, editors, and videographers, the quality accomplish his mission.
channel, posted the first video, and from that stays high and the content stays interesting.
I think that it has been vastly impactful on
point on, he says, the rest is history.
In MinutePhysics specifically, Reich also set a getting people excited about science and math
Though YouTube can be a place to make a goal for himself: explain science accessibly, but and learning, and just about the world and
living, that has never been Reichs goal for dont simplify the details. In his explanations of understanding, he says. He likens what his and
MinutePhysics. Similar to channels like CGP physics, Reich always tries his best to strip away other YouTube channels are doing to what Bill
Grey, Veritasium, or Vsauce, MinutePhysics is the technical jargon that isnt always necessary Nye the Science Guy and Carl Sagan did in the
designed to provide information on a complex and leave behind the key elements, the core 80s and 90s.
topic in a way thats easier to understand. essence, as he puts it, of what is going on. This
I know for a fact there are, at this point,
From the very beginning, my goals were isnt always easy.
students who are in college or are going to college
twofold, Reich explains. One is to make the Sometimes, he says, it is the case where Ive or have graduated college who decided to study
kind of videos I would want to watch; and then been excited about a particular topicand I physics, or math, or some other field because
the second, to make science and physics havent yet figured out a way of explaining. The they watched these YouTube channels, Reich
accessible to people in ways that it wasnt way Reich describes it, he stores this information tells me. You are seeing more students going into
accessible otherwise. In other words, he wanted in the back of his mind until one day could be fieldsgetting excited about these subject areas
his videos to be engaging and entertaining, while six months or a year down the road he is able to and wanting to study them, [who] pursue them
at the same time acting as a primer of sorts on figure out how to best explain the issue. Part of more seriously as their vocation or their field of
science that the average person would probably his excitement comes from this discovery, from study because of the excitement and passion that
never hear about otherwise. It was about getting
being able to share something complex in the they see online.
people interested, not about re-explaining
perfect way so that its not so complex anymore.
something that people had probably already seen For Henry Reich, MinutePhysics has always
(and grown tired of) in high school. Once again, it comes down to passion. been about passion; the passion for making
MinutePhysics, and other popular channels like videos, for sharing what he knows, for correcting
Part of what makes this work is the passion that
it, all draw some of their success from the passion mistakes, and for learning more. What started out
both he and other creators bring to their videos.
of the people behind the camera and the as a proof-of-concept ultimately became a deeply
Its clear when you watch them that there is
enthusiasm that they bring to their videos. rewarding and fulfilling realization of a hobby,
motive beyond building their subscriber count or
one that allows him to explore a variety of topics
making a viral hit. There is real excitement that There are a whole range of topics that people
within physics without a set curriculum, instead
comes through in the video because of the care are interested in or always ask questions about, or
following his interests.
with which they are produced. For Reich (and, as that people have misconceptions about, Reich
he explained, other channels Ive mentioned says. And I want to help address those My goal is not to teach people how to do
here), this care is possible because the channels misconceptions. But thats still a passion, right? things, he said, but to paint them a picture of
are each run by a single person. The owner of the Im passionate about addressing these how things actually work, and what the world is
channel is in full control of their enterprise. As misconceptions. really like.

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Science Non-Fiction
By Anthony Elio
While science fiction is meant to Science, Rutherford has also grown This is a dangerous environment,
combine fantasy with reality, theres his career over the years as a scientific the International Space Station, he
always a whimsical hope for truth in advisor. To date, he has assisted such says. There are pages and pages of
the unbelievable. Seeing dinosaurs films as 2013s World War Z and the real protocols to stop bad things from
resurrected from amber in Jurassic upcoming Ryan Reynolds movie Life. happening, because its so dangerous
Park definitely seemed conceivable in up there. And one of the whole points of
According to Rutherford, theres
the world of film, but it got audiences Life is how carefully theyre dealing with
definitely a growing fascination with
pondering if it was plausible in the real the fact that theyve made an important
realism in scientific films: I think theres
world. But those same audiences were and potentially dangerous discovery.
a trend to have a bit more real-world
also quizzical (and disgusted) while But what does this mean for the future
science just to root stories into scientific
watching Jeff Goldblum unrealistically of sci-fi films? According to Rutherford,
accuracy more and more.
turn into a fly in, well, The Fly. This improved mainstream knowledge of
interest in pragmatic filmmaking has However, it isnt as simple as looking
real science and scientists: For so
continued today, with a new emphasis at a script and saying what works and
long, science had been regarded as
on realism and science. (And no, Im not what doesnt. While working on Life, the other. Done by geeks, done by old
going to mention the 100% Medically Rutherford was on the set helping white men with crazy hair and white
Accurate claim of The Human with the props, the designers, and the coats. That isnt what science is like.
Centipede.) prop master, but also working with And its not how science is done. Part
The truth is that, while it can often the actors. Working with them so that of my personal mission is to normalize
seem as though blockbuster scripts they were saying complex scientific science...the more normalized it is in
consist of writers making up totally words correctly...so its not just blockbuster movies, the better.
fantastical scenarios, there are people made-up Macguffins, not just scientific
Escapism will always be important,
behind the scenes who ensure science mumbo jumbo, theyre all real scientific
especially in the world of science fiction.
plays a large role in science fiction. With concepts.
However, the success of films with
a Ph.D. in Genetics, Adam Rutherford While he has been critical in the past professional scientific advising means
is just one of the many consultants of the portrayal of scientists in films that not only will the unbelieveable
providing writers and producers with such as Prometheus, Rutherford sees become more believable, but well also
proper scientific facts. the opportunity to promote realistic get a more accessible look into some of
The presenter of BBC Radio 4s Inside views of the scientific community. the complexities of science.

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Computer Scientist Jen Golbeck
By James Dern
I
n a popular TED Talk, Jen Alcoholics Anonymous meeting and
Golbeck reveals the so-called predict if theyll be sober or drinking
curly fry conundrum. She again in 90 days with really high
points to a study in which accuracy.
Facebook likes were tallied and
Theres a great paper from a
analyzed in order to predict user traits
colleague of mine that can predict on
with intelligence being one of
the day a woman gives birth if shell
these. Eventually, the researchers
develop postpartum depression or
landed on the five likes that could best
not. And so were getting really good
predict high intelligence. Oddly
at kind of teasing out this signal about
enough, one of them was the page for
what people will do in the future, even
curly fries. How is it that one of the
when the people dont know. And
strongest indicators of your
theres great potential to do wonderful
intelligence is liking this page when
things with that technology. But
the content is totally irrelevant to the
obviously theres also great potential
attribute thats being predicted?
for it to be completely abused, which I
Golbeck asks the audience.
think is more concerning in the
As a computer scientist, Golbeck current political environment, where
dissects the complicated (and theres less restraint about those kind
sometimes creepy) data involved in of creepy intrusions than I feel like
social media data that can provide there used to be. And that might be
insight into who we are and what we naive of mebut I read a lot about it,
do/will do, even before we realize it so I feel like I spend half my time
ourselves. In this interview, the warning people and half my time
scientist discusses our brave new building technology in the hope that
world of numeric mirrors, one in itll be used in the good way.
which our personalities and future
I&T Today: Does this
actions are reflected in code. And
determinism make you cynical
while theres much to be gained from
about your own online presence?
all this knowledge, as she notes, we
Do you feel like you have less free
should make sure that it isnt used
will in terms of what youre going to
against us.
do when living virtually?
Innovation & Tech Today: I
JG: Yeah, I can sort of feel like that. I
remember when you described how
dont know. If I look at this study we
Target had been able to predict
did on alcoholism. A lot of A.I.
pregnancy based on social media
works where you dump in data into a
data. That kind of thing is a little
black box and it spits out an answer.
disturbing.
And we really dont understand the
Jen Golbeck: Yeah, so it gets way inside of the black box. But computer
creepier. We just finished a paper its science cares about getting the answer,
under review now where we can find which is fine. And when we did this
people on the day they go to their first alcoholism study we actually built all

While doing a TED Talk, Jen Golbeck revealed some
fascinating stories, such as an account of parents discovering
their teenage daughter was pregnant via a Target ad.
The company had determined, from her purchases, that
she would soon be needing diapers and baby bottles.
the internal space on what an addiction

researcher might look at. So we can say, Oh,
youre going to AA. It looks like it probably
wont work for you. Our algorithm says youre
likely to be drinking in 90 days. But heres why:
Because you have a social circle where
everybody talks about getting drunk. You seem
to have a poor ability to cope with stressful
situations, and heres a kind of therapy you can
get for it. So I think the algorithms are good at
saying, If everything keeps going the way it has,
heres what we think is going to happen. But it
doesnt mean you cant disrupt that. And I really
like this work that we did, but I especially like it
because it lets you know how to disrupt that
prediction.
I&T Today: Sure. Its possible that you can

go, Well, the Alcoholics Anonymous thing
may not be wholly effective in preventing
these habits in the future, but there are some
other things you can do in addition to that
like changing your social circle that may
of control over who can see these insights is not just any regular person can make a query
help your chances. And so thats what youre
a big problem with it going forward. But I and get ahold of it.
saying is a positive for these predictive online
think theres so much potential for really good
observations. I dont know if we need something that strict
things too.
for this kind of data, which is shared publicly
JG: Yeah, thats right, if we build them where
I&T Today:What would be a good practical sometimes. But I think a step in that kind of
they give insight and dont just spit out the
legal step that we could take to take to ensure direction where I feel like I have more
answer, right? I think its one of those things
more online data privacy? ownership and if some third party buys or uses
where you can offer people advice. I read all the
my data, they cant just keep going and selling it
tweets of the hundreds of people that were in JG: One simple thing were talking small
to someone else who sells it to someone else.
this study that we did. It was all public stuff. And steps: There has to be some requirement for
That, I think, would be a really straightforward
most of them really were close to hitting bottom. much more explicit consent about my data being
step. For me, the core issue with all of it is
Their lives were screwed up; they really wanted sold. Now theres data brokers, and they gather
consent. Lots of people would be fine with that
to turn things around; they legitimately were data from all kinds of sources, and they buy it
data being used in a variety of ways. But theres
trying to get better. And the fact is the majority from some places and they aggregate it and sell it
no mechanism now that requires consent for a
of them dont. Most people go back to drinking around. I dont even have a right to see what the
company to do something with your data. And I
after their first time in AA. And so being able to data brokers have on me, let alone stop them
just feel like if we can take some more steps so
say, Look, if you really want to do this, yeah, go from selling it. I think we can take a very
people are consenting like, they really
to AA, but also go see a therapist and work on straightforward legislative step that puts some of
understand whats going to happen and they can
this thing and build up your social support in that control back in the hands of people. We
consent that makes it a much better place.
this place and change this. Thats really good. kind of see that with credit reporting now.
At the same time, you might not want your boss Companies that you have credit lines with can Dont miss Jen Golbecks presentation on social
running that algorithm on you. And so the kind ping your credit report every now and then. But media and privacy at X-STEM 2017 in April.

Camp
Invention
Inspires
Future
Innovators
What does it take for a kid to become the next
Thomas Edison? According to one of todays
greatest American inventors, just some string,
tape, and pipe cleaners and an environment in
which to play and learn.
Kids see a need and then go get stuff to fulfill

that need, says Steve Sasson, inventor of the
digital camera. They take advantage of the
environments around them to mold their visions.
And this is what inventors do. Camp [Invention] Launching
teaches kids what inventing is all about.
Sasson is describing Camp Invention, a the Future

nationally recognized weeklong summer In 2016, Space Camp hit an all-time
enrichment program for K-6 graders that attendance high. Last year saw a 14% increase
promotes creativity, hands-on problem solving, from an already busy 2015, and many weeks
and collaboration. As a program from the non- during the summer were sold out. But what
profit National Inventors Hall of Fame, Camp explains this surge in interest for a program that
Invention helps children develop new skills they has existed since 1982?
dont typically get to use in the classroom in an
Answer: Were heading back to space.
exciting setting with no wrong answers.
Its not that we ever left, but NASA and
Sasson, a 2011 Inductee of the National
commercial space companies have caught the
Inventors Hall of Fame, is one of many innovators
publics attention with launches both
who inspire the activities at Camp Invention,
successful and not that preview a new horizon
which explores the edges of science, technology, that helps Space Camp trainees, as the students
of space exploration.
engineering, and mathematics (STEM). are called, to think critically about using
Its the convergence between space and the
Camp Invention is like real-life R&D in technology to solve problems, Dr. Deborah
technology for exploration coming together
miniature, Sasson said. There is a curiosity and Barnhart, CEO of the Rocket Center, said.
with the popular imagination, according to Dr.
fun aspect to inventing. You get excited about an The advantage young people have is that
Kay Taylor, the director of education at the U.S.
idea, and you see kids get excited in the same way. technology does not scare them.
Space & Rocket Center. Her team oversees the
Led by local educators, Camp Inventions new educational content of the Rocket Center, which
Young people today are technology natives,
2017 Launch program encourages children to is home to Space Camp in Huntsville, AL.
Taylor added. They have been bathed in the
transform a distant exoplanet, blast rockets, wire
Space exploration has contributed countless light of their screens and can use technology for
circuits, and take risks as future entrepreneurs.
technological advances: from MRI and their betterment, but there is still the human
Learn more about Camp Invention at www. ultrasound to new materials and communication elementwhen people work together the end
campinvention.org. devices now taken for granted. Understanding gain is better.

STEM Wars
Theres no doubt that STEM education picking up objects and moving certain
has gained quite a bit of popularity over directions.
the past few years. However, learning the
Unsurprisingly, the classs capacity of
ins and outs of coding and programming
20 was quickly filled, as plenty of
is not something that instantly appeals to
aspiring Jedi came together to program
every child. Well, one program devised a
their very own droids and build the
unique way to make learning STEM
lightsaber theyve always wanted. The
instantly enticing: taking kids to a galaxy
class of twenty was composed of STEM
far, far away.
students, Star Wars fans, and plenty of
Many children dream of seeing the boys and girls alike.
realms of space fantasy wielding a
Not only does this unique take on the
powerful lightsaber, and building their
program entertain children, it subtly
own version of R2-D2. Thanks to the
teaches some of the basics of STEM
power of STEM education, that dream
education. While they may not grow up
has become a reality.
to be Jedi Knights or pilot the
Northern Illinois University recently Millennium Falcon, those participating
held a special Star Wars-themed class as in Northern Illinois Universitys STEM
part of their STEM Outreach program. outreach program will gain essential
One of the main focuses was coding, as tools to make them some of the greatest
the children worked to make their engineers and scientists the galaxy has
robotic droid do specific tasks, such as ever seen.
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connected life
recap
The Convergence @CES2017
By Liam Kivirist and John D. Ivanko
Its happening a true convergence of

technologies, innovations, and company
partnerships sparked by CES 2017. CES,
if youre unfamiliar, is the worlds largest
gadget-fest a four-day Bacchanalia of
electronics and services, a cacophony of
connectors, switches, and peripherals.
The massive event is held annually in Las
Vegas, one of the few cities on the planet
that can accommodate the more than
175,000 attendees visiting the 3,800
exhibitors, which span 2.6 million square
feet of show floor.
Due to CES 2017s enormity, a full

summary is a futile enterprise. Scattered
throughout the city are keynotes, press
conferences, independently-produced
media events, etc. Its impossible to
reduce the whole thing to a few choice
soundbites, buzzwords, or revelations.
We tried though. Weaving through the

labyrinthine aisles, popping into exclusive
suites in the Venetian Towers and
engaging in chance conversations with
the more than 6,500 media from all parts
of the globe (more journalists attended
CES 2017 than covered the Olympics).
And, with all this, we came away a sense
of the promise and an idea of where
were headed.

connected life
recap
The Vocal, Virtual Alexa

Becomes the Heart of IoT
The connected lifestyle is still a consumer of the trends this years event highlighted was what
aspiration. The fundamental hardware to make it Shawn DuBravac, chief economist for the Consumer
possible is now viable. The problem, however, stems Technology Association, calls faceless computing
from a lack of platform cohesion, and lingering technology running without showcasing its
technical hardware and software issues. If you have a operations on a display. Broadband and Wi-Fi are
handful of smart devices outfitted throughout your the modern version of electrification and indoor
house today, youll likely have to hook up each system plumbing, says DuBravac, helping make possible the
with a unique ecosystem and app for your materialization of a voice controlled virtual assistant.
smartphone. This means that, most of the time, There is a new age of futurism with specific
youre going to have to open a device-specific app for applications pulled together with something like a
each individual interaction with an IoT device. digital assistant serving as the glue to bond them all
together.
Many companies have fought this obtuse problem
of bundled apps with single platform simplicity. Vocal computing will replace the traditional
Startups and tech industry titans alike have been graphical user interfaces for robots and other
Top: Amazon Echo, Above: Amazon Echo Dot developing, showcasing, and releasing smart home emerging computer applications, added DuBravac in
hubs for years. Designed to be the centerpiece of his presentation Trends to Watch at CES 2017 and
your connected home, the hub is where you can Beyond. He claims, Voice is getting better and being
monitor and adjust everything in one place. Yet, even used in more nuanced ways. An added benefit? With
with companies like Samsung attempting to add the disappearance of the graphical user interface, our
support for smart devices to their SmartThings hub, devices become smaller and possess longer battery
you can still wind up back at square one if you have lives. What started with wearables will continue in
an unsupported device. Its back to splitting hairs, other devices many other devices.
switching apps.
At CES 2017, robots and IoT devices without
Thanks to CESs recent convergence of technology, screens were everywhere. Yet the true queen's crown
the app pile-up is about to change in a big way. One of faceless computing has to be Amazons virtual

Torch Pro
lets you know
when someones
at your door.
connected life
recap
assistant, Alexa. As it turns out, the tech behemoth
didnt even need to exhibit at CES; the company sent
Alexa in its place, as a virtual spokesperson. Amazons
digital personal assistant looks to change the way we
interact with technology and might just be the
unexpected solution to centralize IoT devices in a single
platform. No surprise, Google Assistant is in hot pursuit.
A.I. and machine learning give Alexa the feel of sci-fi

futurism, propelling Alexa to be more efficient, accurate,
and conversational. Alexa connects to the cloud to help
process your demands, but also uses your requests for
machine learning, growing smarter with each
interaction. She takes this new information and rolls it
back out to the devices, which in turn creates a cycle of
machine learning to help improve every installation.
Conversations with Alexa on launch still felt stiff to her
human users. But with a few years of machine learning,
though imperfect, interactions could be more accurate,
conversational, even convivial. For instance, maybe we
wont have to say EEEstonia when were asking where
Estonia is located.
Amazons Echo family and entourage of Alexa-

embedded systems have attracted this level of IoT
enterprise patronage, first and foremost, thanks to the
sheer number of Alexa units. According to research from
the Consumer Intelligence Research Partners, an
estimated 5.1 million Amazon Echo devices have been
The Alexa enabled Amazon Tap family sold since the devices debut for Amazon Prime
members in late 2014. That number doesnt even
include the millions of Alexa devices sold worldwide,
confirmed by Amazon in a press release discussing sales
during the 2016 holiday season. Sales this past holiday
season were an estimated nine times greater than the
previous year.
Amazon appears to have created a platform so popular

that companies with IoT devices are willing to build the
additional software necessary to have their devices
supported on Alexa or to add Alexa into their own
hardware. Companies as far-ranging as Ford, Dish TV,
and Lenovo are bringing the ability to communicate
Vocal computing will with Alexa through their products. By the end of CES,
replace the traditional announcements of IoT device support or integration
graphical user interfaces reached the hundreds. Open technologies like Alexa
for robots and other have made it easier and cheaper to embed intelligence
emerging computer into consumer products, DuBravac says.
applications Google Assistant enabled Google Home

A key reason that Alexa has become the hot spot for
IoT support is Alexa Skills. Think of Skills as third party
Shawn DuBravac, Chief Economist,
Consumer Technology Association plug-ins to an Alexa device. Installing one gives you an
additional functionality via new voice commands. Due
to Alexas sizable ownership base, IoT companies are
seeing it as an opportunity to develop support for their

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own devices. Amazon has effectively generated a

reversed scenario of smart hubs: instead of reaching out
to attract IoT companies support, IoT enterprises are
flocking to become part of the Alexa ecosystem.
Beyond some of the popular Alexa Skills, which add

the ability to hail an Uber from home or order Dominos
Pizza, a tide of voice-controlled support for IoT devices
with Alexa is washing upon the shore. Youll be able to
command your entertainment with voice in a new
update coming to the Dish Hopper DVR, turn on and
off the lights using Philips Hue light bulbs, set the
temperature and timer on your Whirlpool Oven, or even
start up your car with a call to Alexa on Fords new
F-150s and Fusions.
A wide array of companies also showcased Alexa

embedded into their own products. LG put Alexa into
its smart fridge; Huaweis Mate 9 smartphone will be
outfitted with Alexa; and Martian mVoice smartwatch is
Alexa-enabled.
The pronounced convergence of A.I. reaching into all

aspects of our lives may trigger a cautionary pause for
some. Were trading privacy for convenience, comfort,
and an almost God-like omniscience over our day-to-
day activities to the point where we freely turn over
the responsibility to the A.I. machine to do it all for us,
eerily predicting our behavior and desires. For example,
Whirlpool, Ford, Dish Networks, the refrigerator will recognize theres no more milk and
Huawei, and Philips are just a
few of the manufacturers who
your credit card will be charged automatically after an
have turned to Amazon to make order is placed. A drone may deliver a carton minutes
their products Alexa enabled. before you pull up the driveway after getting off work.
Such an invasion of privacy is not without concern,

objection, or technological shortcomings especially
related to security. No one wants a Peeping Tom looking
If Kuri has any say in the future of robotic personal
assistants, our helpers wont be shaped like dots or into his house through a baby monitor. Nor is giving up
cylinders. The Kuri A.I. robot is on wheels, creates our autonomy something to be taken lightly. This
connections in the home, and will be cheerful as it voluntary call for help in monitoring our houses, cars,
follows you around, helping with chores and and lives with devices tracking our every step, breath,
keeping you company. Interestingly, Kuri only speaks
and calorie consumed needs to be worth the price. If
robot (perhaps, inspired by another rather popular
and cute droid, R2-D2). Yes, pet lovers, the A.I. robot some of us may want to go to the bathroom all by
coming soon might make a better companion, cost ourselves, we might skip the convenience of Amazons
less to care for, and even clean up after itself. Dash button reordering toilet paper on our behalf. Then
theres GeniCans barcode scanner that creates a
shopping list based on the empty packages you scan
before throwing them out. This begs the question: Is
there a slippery slope here? As we assign more and more
to Alexa, will her role change from one of assistant to
manager?

Robooc Shopping Cart
Coming to a store near you!
created by:
Five Elements Roboocs

5eroboocs.com
connected life
recap
Living in Virtual Space
Connected cellular devices have already transformed the way
many of us interact, socialize, work, and play. VR, AR, and mixed
reality may very well emerge as the next platform.
MSI VR One The focus on refining the experience and improving the hardware
replaced the fanfare of the launch of Facebooks Oculus Rift or
HTCs Vive last year. MSi touted their backpack computer for VR,
packing a whole desktop VR-ready system on your back so theres
no tripping over cables. Kopin previewed their OLED VR screen
and optics that achieved 2k by 2k resolution per eye with superior
image quality. By design, OLED panels have an increased fill rate,
effectively cutting the amount of dead space between the pixels.
The screen door effect is all but gone, leaving us with an image
clarity that revealed the hairs on the back of a bumblebee.
Thanks to Intels engineering and computing whizzes, the

company managed to compress an entire laptop computer into a
wearable VR headset capable of free roaming VR gameplay without
any cables, hardware, or external sensors. All of the impressive
smooth tracking is handled by just the hardware in the head-
Above; Kopin product size compared mounted display, along with the Intel RealSense sensor mounted
to Oculus, right; 2k by 2k resolution. onto the front of the unit. The RealSense array of sensors not only
lets it pick up positional movements but also make it capable of
scanning real world objects in order to transport them into VR,
creating mixed reality. The i7 is leagues above smart phone
processors today and lights up a path for mobile VR with pleasant,
positional tracking through a sensor array.
The augmented reality of Nintendos Pokmon GO demonstrated

a perfect storm of tech, availability, and simplicity. Despite the
Creatives Intel RealSense camera skeptics and naysayers of the VR or AR future, our devices might
end up bringing us together rather than isolating us. For instance,
Pokmon GO did something few other electronics have been
capable of: getting kids to play outside again.
If social media is successful at moving into the VR space, get ready

for the novel to play out in reality. A marker? The rapid
proliferation of 360-degree cameras, video or smartphone
attachments (we lost count of them at the show) to capture VR-
ready content.
All the technologies are coming together for us to finally achieve

NVIDIAs Tegra X1 chip is helping to
graphically power a smoother VR world. virtual reality, augmented reality, mixed reality and bring together
the experience of the holodeck for real, for the first time, concludes
Jen-Hsun Huang, founder of NVIDIA. Computer graphics
technology, computer vision technology, and artificial intelligence
will come together to realize this exciting new platform.

connected life
recap
The Wide
Wireless World 1 For many, HDMI cables, power cords,
audio wires, and USB connectors
couldnt disappear quickly enough.
Apple stepped out of line first with its
AirPods. But companies at CES were
also more than eager to satisfy
consumers wireless desires, from how
people charge their smart phone,
2 tablet, or car to how they listen to
music and immerse themselves in VR.
Audio Unplugged
Wireless speakers are becoming ubiquitous, with
audio titans quick to take notice at CES.
3 1 Voxx International parent of powerful audio

brands such as Energy, RCA, and Klipsch
showcased new waves of Bluetooth devices for
cable-free on-the-go listening.
2 Lemon offered cutting edge solar-powered

speakers for outdoor use, combining
4 ruggedness with sustainability.
3 Plantronics showcased decades of experience

as a leading manufacturer in wireless audio
with the BackBeat Pro 2 noise-cancelling
5 headphones that provide wireless sound on par
with something costing nearly twice as much.
4 Ashley Chloes FUSE brought together

6 wireless audio and fashion, as its modular
earbuds store and charge inside a stylish
wearable container.
Wireless Charging
5 WattUp (available in various transmitter sizes)
provides long range wireless charging through
radio frequency (RF) when your devices are
placed within fifteen feet.
6 For laptops, Dell demoed how its Latitude

7285 was recharged by a WiTricity magnetic
resonance wireless charging pad.
7 Even Faraday Future showcased an ability to

charge the FF91s 130 kW battery halfway
with an induction car charger. The home
7 charger may look like a futuristic door mat

fitted with a sci-fi dome, but, once the mat is
aligned under the hood, you can juice up the
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connected life
recap
Bike at Work
LifeSpan chose CES to debut Unity, a new
bike desk designed to enhance wellness and
productivity.
Similar to standing desks and treadmill desks,

Unity encourages light exercise during home
and office tasks by combining a refined
stationary bike with a spacious work surface. To
ensure comfortable, focused working
conditions, the desks pedals are positioned
forward from the user, reducing knee flexion
during pedaling. Numerous work-friendly
features include integrated transport wheels and LifeSpan Unity
storage hooks, an oversized, height-adjustable
seat, and zero power requirements.
But does it work? Per the research, pedaling-

while-working enhances more than just physical
well-being. Recent findings published in
Frontiers in Psychology found the combination
to notably improve mood, motivation, and task-
Five Elements Five Elements
specific productivity. Good for both physical Robotics Robotics
and financial health, the Unitys gentle cycling Nannybot Dash
burns roughly three times the calories of
ordinary sitting while costing less than most
standing desk alternatives.
Beneficial
Bots
In an increasingly stressful world, Five
Elements Robotics is looking to reduce the
everyday frustration of scrambling for a
babysitter or waiting in line at the grocery store.
With two major tech projects announced in
December, they are showing how integrating
robotics into our everyday lives can be
exceptionally convenient.
Because the robot can last up to 8 hours on a Robotics. They have also announced the Dash
One of these announcements is the 5e charge, the 5e Nannybot is ideal for busy parents Robotic Shopping Cart, looking to make
Nannybot, a robotic babysitter. The creation, that work from home. shopping more convenient upon its release this
which includes a camera that parents can access year. After planning out your shopping list, Dash
from their computer or smartphone, can However, nannying isnt the only familiar task maps out the best route to take in the store, even
interact with children, and even play outside. that has been improved by Five Elements following you to your car afterwards.

DOES NOT COMPUTE
American millennials use technology often, but they dont know how to
use it to its full potential. Business leaders worry that young peoples low
Brought to you by
tech skills threaten the nations prosperity.
DIGITAL NATIVE DOES TECH SAVVY IS AN

NOT MEAN TECH SAVVY ENGINE OF OPPORTUNITY
83%
On average, people with the highest
tech skills earn
of millennials say
they sleep with
ALMOST 40% MORE
their smartphones. than people with the lowest skills,
even if they have the same math
YET and reading skills.
58%
have poor skills in solving
problems with technology.
COMPUTING JOBS SPAN THE ECONOMY

7.7 The U.S. Bureau of Labor statistics estimates that 3.8 million people
MILLION in the U.S. work in computing occupations. Yet more than twice as
many7.7 million Americanssay they use computers in complex
ways on the job.
OUR YOUNG PEOPLE DESERVE BETTER

To be successful, our young people must become fluent in the
technologies that are revolutionizing our lives and work.
By wisely integrating technology into how children learn,
rigorously vetted STEM education programs in STEMworks
are changing the equation for our young people.
To learn more about what business is doing,

visit changetheequation.org
Smart phone source: Nielsen, 2014

Other sources: Change the Equation analysis of 2012 OECD data
connected life
recap
Jascos GE Smart
Remotes and Sensors
At CES 2017, Jasco unveiled an updated range
of Z-Wave Plus smart home controls, including
new portable sensors and wireless smart remote
Z-Wave Wireless Smart Remotes work with
light bulbs, indoor and outdoor switches, and
dimmers all with or without a hub. Whether
youre adding onto an existing network or using
them as standalone devices, the GE branded
Z-Wave Wireless Smart Remotes offer wireless
control from anywhere without having to rewire
or replace existing switches. The controls can be
used as handheld remotes, or they can be
mounted to any wall as a virtual light switch,
bringing together the familiarity of a standard
light switch with the convenience of a portable
remote.
Jasco also expanded its line of motion

sensors with the new GE Z-Wave Portable
Multi Sensor, which is ideal for hallways,
laundry rooms, or garages. Whether you want
to be alerted when the kids get in from school,
trigger scenes or lights based on occupancy, or
monitor a rooms temperature, this smart
sensor detects movement, temperature level,
and changes to ambient lighting so you can
monitor and control whats happening around
the home, without lifting a finger.
Wearable
Crime
audio. Relevant information, including the
images recorded before and during the alarm,
is sent in real-time to a 24-hour emergency
Prevention
Specifically designed to be a visual deterrent,
response center. During an alarm, Occlys
trained staff will assess the emergency
situation by reviewing the devices
Occly is a wearable personal safety device that transmissions. At the same time, the staff
works to prevent crime. contacts the user and provides assistance,
dispatching local authorities to the
This device is armed with a panic button,
emergency location.
four cameras capturing the area around you,
sirens, a microphone, LED lighting, wireless Occly is an indispensable safety solution for
capabilities, and a number of automatic alarm runners, bikers, commuters, travelers or
sensors. When Occly alarms, it sounds off with anyone else looking for a little more safety in
a siren and illuminates, alerting people in the their lives. Shipping in April, units are
immediate area, all while recording images and available in black and white.

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AARON
BLEYAERT
GIVES CONAN A CLUE By Anthony Elio
Aaron Bleyaert dons full post-apocalypse gear

for the Fallout 4 episode of Clueless Gamer.

With video games growing more did spend his life being smart and
popular each year, its no surprise that doing smart things. Not that people
the medium has combined with that play video games arent smart.
other forms of entertainment. But he spent his life reading books
Clueless Gamer, a YouTube series and and being a hugedifferent kind of
a segment on Conan, is a perfect nerd than me. So we combined our
example. nerdiness to make something great.
Since its debut in 2012, Clueless I&T Today: Finding a leg up on

Gamer has become one of the most the Harvard grad has to be a good
popular bits in Conan OBriens 20+ feeling.
years on television. Created by Aaron
AB: Absolutely. You know, Conan
Bleyaert, who has been working with
had done so well over the years, over
the red pompadourd host since the
the decades actually. Even with
Late Night era, Clueless Gamer
shooting remote pieces and being put
generally begins with Conans
into something new.Any time you
Bleyaert watches on as Conan shows his lack of gaming prowess to Tony Hawk admission that he has no gaming
and Lil Wayne while reviewing Tony Hawks Pro Skater 5. put Conan in a situation with
skills and, further, that he really has
something new he hasnt experienced
no interest in gaming at all.
before he just gets off to the races.
Thus the series highlights Bleyaerts Hes just so brilliant and quick on his
attempts to guide Conan through the feet that the jokes come fast and
world of gaming while reviewing furious, and so it really was amazing
popular new releases. I spoke to when it first happened. We shot the
Bleyaert about the conception of the first two as a digital bit. I think it was
series, the revolutionary online Michael Phelps: Push the Limit and
tactics of Team Coco, and the Kinect Star Wars. I was hoping to get
fascinating future of video games as a an hour for each episode and they
medium. were like, No, you have 40 minutes
to shoot two. And I was like, Okay,
Innovation & Tech Today: You
cool. So the first two we shot in forty
were the one who came up with
minutes. And he just took to it
Clueless Gamer. What gave you the
immediately. He saw the comedy in it
initial idea?
immediately. Again, he makes it easy
Aaron Bleyaert: Well, part of my because hes so great and brilliant.
Despite Conans lack of interest, Bleyaert continues to show him the ropes in the job is to come up with bits, and I just You could put a block of cheese in
Gears Of War 4 review featuring Wiz Khalifa.
thought it might be fun. Reversal is front of him and youd have thirty
such a great comedic tool. To be like, minutes on how hilarious cheese is.
What would the opposite of this
I&T Today: The Cheese Block
be? And Conan is so smart he
Special. Id definitely watch that
went to Harvard; he spent his life
episode.
reading books. And Im an idiot and
Im a dumb-dumb, and I was lucky AB: Honestly, if you took him to a
that Michigan State accepted me. cheese factory youd get a great
And I spent most of my life playing remote out of it. Its a combination of
video games and I was like, Whats natural talent and just having done it
something that Conan would be for so long. He knows all the tricks.
stupid at that I would be smart at? Hes just really a great guy to work
And video games are the answer. It for. Even sometimes if were headed
turned out that it really struck a into a Gamer and Im like, I dont
chord with people, and it wasnt know if we have it. I dont know if we
something that Conan had ever really have it, he always just blows it out of
done before [i.e., playing video the water gives us options and
Andy Richter (who, along with Conan, contributed voice acting for Halo 4) joined games). To this day, Im not sure hes comes up with things wed never
Team Coco in a heated Halo battle against the stars of Silicon Valley. As Conan said played even Super Mario. He really think of.
himself, whichever team ends up losing, their show is cancelled.

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After experiencing all the carnage and destruction of reviewingGBattlefield

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1 with Terry Crews, Conan requires some calming down in the form of a boxful of
bunnies provided by Bleyaert.
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I mean, when I come up with Gamers, I work dev box so we dont have to stay up for a week
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COLOR Coco is definitely a trailblazer when it comes
with this writer Kyle Levitt whos also very smart, beating this game. We can skip to different points, to having an online presence for a talk show.
funny, and stunningly handsome. And part of the
SPONSORED BY which makes my life a lot easier. Why do you think its so important to expand
thing is that I like to not show Conan the game. outside of TV, especially in late night?
That was just something that happened. You
The first time he sees it its kind of on the air. In ACCENT
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hope for those things. Theres a lot of instances of AB: Well, I thinkfor you and Iwe are living
most instances, thats the case. So its kind of like,
that. The most famous one would be the Lara our lives. Were out here hustling. Were going to
Oh, what would Conan do in this situation?
Croft spike through the neck. That was a total consume our favorite types of media in the way
And just kind of letting him run free and putting
accident. What I thought would be funny: theres thats easiest for us. And so, with Team Coco, we
him in funny situations or situations that would
a part right after that where youre parachuting just want to give our fans what they want and
be fertile for comedy. So, yeah, its really fun. Its
through the trees. And so Im thinking to myself, make it easy for them to watch the things that they
easy for Conan because we shoot it in the office in
Oh, well beat this guy and well just go down the love to watch. Thats why its important to go to
our crappy-looking conference room. Sometimes
river and itll be really funny where hell try to get them and be like, Oh, you like watching stuff on
well shoot it down on an actual stage, but its
through the trees and not be able to do it. But we your phone? Heres a site optimized for mobile
literally just that he walks down the hall, sits
didnt even make it that far because hes so bad. and heres an easy way to watch all of our clips.
down, we play video games, and then we get a
He just kept killing her. And that was just one of Here are all the platforms were on. Were
funny bit out of it. It kind of works out well for
those really funny instances where we play. We programming specifically for different platforms
everybody.
shoot loose; we shoot everything, and that just to make you guys feel good because we appreciate
I&T Today: I dont think I cracked up so hard kept happening, and it became sort of magical. you following us on Snapchat and Facebook and
as when you reviewed Final Fantasy XV and Thats the kind of thing you hope forAnd thats
YouTube and all these places. I think it really
there were actual developers outside watching really the magic of video games to me, thats why I
comes down to and Ive said this before but
him criticize their game. love them. And its fun to see someone who hasnt
the reason I have a job, the reason we are
experienced that like Conan and to watch him
AB: That was 100% real. A lot of the developers, employed to do a show, is because of fans.
experience that firsthand is pretty cool.
now that Clueless Gamer has become more Because people like to watch what we do. And
popular, will help us out sometimes and bring in a I&T Today: Outside of Clueless Gamer, Team were lucky enough to have that.
You could put a block of

cheese in front of him and
youd have thirty minutes
on how hilarious cheese is.
Left, Conans reaction to the epically donned Fallout 4 outfits: Were
idiots. Right, You were great as the Dad in Family Ties.

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LIFE BEYOND
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INTERVIEW
WITH PAUL
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WERNICK
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AND RHETT
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With their newest film, Life, the writing duo of Paul Wernick and
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Rhett Reese proves once again that two heads are better than one.
These longtime collaborators, who have worked together on such
films as 2009s horror/comedy Zombieland and last years
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superhero smash hit Deadpool, are exploring an entirely new area
with their latest film Life: outer space. Starring Deadpool lead Ryan
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Reynolds, Life is the latest film to show off the experimental and
ambitious creative style of these two screenwriting superstars.
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Innovation & Tech Today: With the upcoming film Life, theres
a bit of a tonal shift from some of your other works, such as
Zombieland and Deadpool. Was this intentional to show off
other sides of your writing styles?
Paul Wernick: We always look to take half-steps away from our

previous projects. We were drawn, not necessarily to a tone, but to
an idea. And David Ellison, the producer of the movie and the CEO
of Skydance, came to us with this one-line idea, and this was about
two plus years ago. Rhett? Two years ago?
Rhett Reese: Im not sure. Yeah, roughly I would say.
PW: Yeah, and we just fell in love with it, and weve always loved
scary movies. Alien was one of our favorites growing up. It was a
seminal movie for us growing up. And we just jumped at the chance
to dive into space and space exploration and have fun with it.
I&T Today: Speaking of Alien, interestingly enough, I

remember watching the trailer and definitely getting some
Alien-esque vibes. Did you draw influences from other
blockbuster sci-fi films when working on Life?
RR: Well, Id say our two biggest touchstones were Alien and
Gravity. In some cases, some people will say its Alien meets Gravity.
One of the things we really wanted to do was make the movie feel
like it could happen today. Most science fiction and science fiction
horror is set in a far foreign future where things have changed and
there are gravity drives on ships to basically allow our actors to walk
around. We didnt want to do that. We wanted to make this very
grounded and feel ripped from the headlines and really ask
ourselves, What would happen if one of these rovers brought back
a sample of life from Mars and what would the world do about it?
How would they decide to study it? And what could conceivably go
wrong?" And that was what we got excited about.

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I&T Today: You guys have worked I&T Today: Speaking of Ryan Reynolds,
together on so many major projects. you worked with him on Deadpool. Was
Clearly, collaboration is key with he in mind for the character of Roy
you. How did that process work for Adams throughout the writing process?
the new film?
RR: No, we tend not to write with actors
PW: Between us, basically weve been in mind because we get attached to them
partners 17+ years now and went to high and we get really bummed out if they cant
school together, so weve known each other do it or wont do it. So we didnt write the
for 30+ years. So collaboration with us roles with any particular actors in mind.
worked on this film like it does on every But we certainly did want Ryan for it
film. We break story together in the same ultimately. I mean, once we had it finished
room. We go off and divvy up scenes and we just thought oh my gosh, Ryans perfect
trade scenes back and forth and rewrite one for this. Hes perfectly capable of this really
another until it really melds it to one voice fun role and would bring so much to it.
until were happy and then send it And so, yes, he felt like definitely our first
to the producer of the studio. The great stop. And yet we didnt necessarily have
thing was, we had great collaborators him in our head as we were writing is what
beyond just the two of us on this particular I would say.
LIFE BEYOND
movie. Daniel Espinoza, our director, is PW: Hes become always our first stop
brilliant and has the benefit of having these days. We love him so much. Hes such
DEADPOOL
worked with Ryan Reynolds before on a pleasure to work with. Once he did sign
Safehouse, and he was very inclusive. on, we tailored it to his voice, which is so
Skydance was great and provided us all the distinctive and wonderful.
necessary tools we needed; we got to
I&T Today: Absolutely. He seems great
interview biologists and astronauts and
to work with and hes absolutely hilarious
crisis management folks. Just basically
on Twitter.
opened up all these worlds to us in terms
of research and getting it real and right, and PW: Oh, hes the best. And thats all him
so that collaboration was a wonderful one too. He doesnt have someone writing that.
as well. Hes just naturally a very funny dude.

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LIFE BEYOND DEADPOOL SUMMER

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I&T Today: You guys have always brought

SPONSORED BY like to have a horror movie where up is down, the body. So that happens. Plus, youre being
an original twist to each project you work left is right, you cant run at all because your bombarded with space radiation which can
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cause cancer and basic illness. When you get
planning a new script idea or does it come weightless. And yet youre still going to be on board the station, you feel like crap. Your
along naturally throughout production?
FA L L chased by something awful. And imagine nose gets congested because all the fluids run
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trying to get away from it. Its a little bit like

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to your head. Then youre constantly having
RR: Well, its a good question. One of the
Jaws. Youre in the water; youre out of your to fight the fact that space is a cold vacuum.
things were known for is (and whether thats
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element, and we really had fun with that And so you have life support; thats all thats
our reality show The Joe Schmo Show or
particular element. Taking this international standing between you and certain, sudden
Zombieland or Deadpool) is we do like to come ACCENT
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space station which is a really claustrophobic death. So already space is a very scary place.
into a genre and both make fun of it but also
Byzantine labyrinth-like structure where you And then you drop a creature that is intent on
be it, if that makes sense. Deadpool definitely
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along the walls with your hands and then checked off when it comes to nightmares in
superhero movie, and Zombieland had a lot of
place some horrifying thing in it that could be that situation.
fun with the conventions of zombie movies,
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around any corner. And then youre stuck
but its also a real zombie movie. We like to PW: As difficult and taxing as space is on
there. It just felt like a real recipe for a
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your body, we all want to go to space. Its the
nightmare for us. In a good way.
bit and thats really, really fun for us. wish of children of being up and looking
I&T Today: Space is creepy enough on its down on Earth and seeing where you came
Life was a little bit different in that its largest
own, but then when you throw in the from. As a kid, I always wanted to be an
twistwell, a couple things. One is the
monster, it ups the horror value just a little astronaut. I didnt want to be a firefighter, I
creature, which we cant really tell you about,
bit. wanted to go to space. I still want to go to
but when you see it and experience it, its very
creepy. But secondarily it was this idea of OK, RR: Space is essentially a killer in and of space. Despite all the boxes that Rhett just
every horror movie youve ever seen has taken itself. These astronauts, the minute they get checked off. So there is that Oh God, I want
place in an environment where you can use into weightlessness, their body starts to die in to be there and then the Oh my God, Im
your own two feet to run away from the bad a lot of different ways. It starts to atrophy in a here. Whats out here to kill me? And its a
guy, right? I mean, you can run down the hall lot of different ways. And a lot of what they do whole lot of things. So it was just the perfect
and open the door. We wanted to see what its up there is exercise to prevent the atrophy of setting for a thriller/horror movie.

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Gnomes and Goblins may offer audiences a agency, but in fact you are being led through
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lush world of fantasy. But its creatures a set of experiences [where], even though
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conjured by none other than Hollywood youre exercising free will, youre being
director Jon Favreau wont be appearing looked after by the storyteller.
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in a multiplex. Instead, Favreau has teamed
I&T Today: How did your own
ACCENT up with tech startup Wevr to create an
GRADIENT experience playing video games (say,
exclusive virtual reality experience for the
Legend of Zelda, or even recent entries
HTC Vive.
like Minecraft or Animal Crossing) help
The games development will be dictated, you navigate VR when it came to that
in part, by feedback from players interactivity?
exploration of the Goblin Forest, the first
JF: It was a comfort level and a curiosity
level of the adventure. Favreau expects the
that was sparked by those games with
full release of the interactive experience to
exploring an open world and the idea that
launch in late 2017.
you existed as an avatar within those worlds.
We caught up with the indie-darling- And then, in the case of VR, youre actually
turned-blockbuster-director (busy in occupying that space. Youre not looking at
pre-production for the live action version of a proxy on a screen; youre actually
The Lion King) to delve into why hes immersed in that environment. I think that
branched into virtual reality in this exclusive the satisfaction that comes from a lot of
interview. those games is not necessarily geared
towards shooting things or solving puzzles,
Innovation & Tech Today: How does
but instead having citizenship within those
virtual reality borrow from other
worlds. The notions of crafting, citizenship,
mediums?
and interacting with AIs, or even other
Jon Favreau: You can certainly embellish players, feel like a compelling aspect to
the gaming experience or film experience explore in this new medium.
by setting it in a 360-degree world, but the
I&T Today: You mentioned Dungeons
interactivity andpresence that you have
& Dragons. Do you look at yourself as
and the connection you feel to your
more of a Dungeon Master than a
environment feels like it dictates that you
director when it comes to VR?
use a different set of rules. Theres a
simulation aspect to it. Theres a lucid JF: Thats fair to say because youre
Best known for directing blockbusters such as Iron Man dreaming aspect to it. Theres an interactive creating a world, but youre trying to
and The Jungle Book, Jon Favreau has brought his role-playing aspect to it, much like when I anticipate what areas people would explore
unique vision to VR.
was growing up playing Dungeons & because you cant plan for every
Dragons. Theres a curated experience that combination of actionsAnd so you put a
feels like its a completely open world with lot more brain power into the aspects that

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you think the user is going to be most creations. Sometimes in a movie theyre
curious about, and in the case of [this on screen for a few minutes, but in VR
game], it was the A.I. and the behavior of you can explore them for extended
the goblins. periods of time.
I&T Today: And would that also open JF: It takes work to make it so that you can
up more of a traditional episodic interact with it, but at least the underlying
storytelling type of experience where assets are available for you to use as a
different pieces of the world are unveiled starting point. And, of course, if you can do
over time? anything and look anywhere and touch
anything, it takes a lot of work to anticipate
JF: Yeah, I think so. You want to
all of the possible outcomes. Whereas, in a
constantly build the world out like layers of
film, youre rendering and designing where
an onion, and reward people for exploring
you know the audience is going to be
it. And give them the opportunity to
looking.
explore through their taste of what type of
experiences they want within that world, I&T Today: As amazing as this VR
how they interact with the citizens of that technology is, a lot of the early content
world, and how that impacts their companies in VR today are indie studios.
experience. Once we do the full build on Are there similarities to making Chef or
this you could take two different people and earlier indie films as you explore this new
drop them into each of their worlds and medium?
theyll feel completely different [in] the way
JF: In the case of VR, whats nice here is
the characters interact with you. And even
you have a lot of labs that are part of the
what you see around you will be affected by
startup culture and the tech culture. So the
the decisions and choices that youve made.
R&D is being financed by a business model
Utilizing the HTC Vives VR technology, Gnomes and Goblins I&T Today: Whats nice about VR is thats geared more towards exploring these
is an adventure through Jon Favreaus beautiful interactive that you have so many talented people technologies and getting into how to push
fantasy world.
building these amazing 3D CGI the technology without necessarily having a

THE NOTIONS OF CRAFTING,
CITIZENSHIP, AND INTERACTING
WITH A.I.S, OR EVEN OTHER
PLAYERS, FEEL LIKE A
COMPELLING ASPECT TO
EXPLORE IN THIS NEW MEDIUM.
clear idea about what the future might hold

and how those investments might offer the
opportunity to monetize.
People are betting on [the fact that] if they

do a great job and interesting things happen,
then eventually the market will evolve
around it if the content is strong and the
hardware becomes a little more ubiquitous.
Theres a confidence that if you have good
experiences that this technology is ultimately
going to become pervasive. But its not as
incumbent upon those studios and those
labs to figure out and convince people that
theres a future in it or that theyre going to
be getting their money back immediately. So
its a longer horizon when it comes to the
way people are investing in this new
technology compared to the independent
film world.
Techweek exists to spread wealth creation to diverse places and

people by supporting the emergence of local Hero Companies.
Techweeks Hero Company theory of Economic Development says that that

Hero Companies are incubators of talent and ideas, and spin-offs, and this
process generates healthy tech ecosystems.
Our goal is to engage 100 cities, and

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Health Tech
Lets Get Physical

How the Digital Age is Improving Health and Removing Costs
By Paul Sonnier
In 2015 the most recent year for the study participants were eight years older. As Mayo Clinic points out, wearable tech
which data is available the total With smoking rates continuing to decline in the activity trackers and pedometers provide
amount spent on healthcare in the U.S., its no wonder that myself and others immediate feedback about your activity level
United States was $3.2 trillion, describe sitting as the new smoking. and can serve as a strong motivator to keep you
which represents 17.8% of the Standing is, of course, the low-hanging fruit of moving, while tracking your progress over time.
gross domestic product (GDP). physical activity. With hectic schedules, many Simple nudges, like the Apple Watchs hourly
This amount far exceeds that of other people find it challenging to work out every day. alert to stand up, are a subtle but powerful tool
industrialized countries, most of which have However, theres good news on that front, as for reducing disease risk. And many electronic
publicly funded universal health systems. While experts say that even exercising only on the health records (EHR) are importing this
the federal government accounts for the largest weekends so-called weekend warriors can wearables-derived data, which allows your
share of healthcare spending at 29%, consumers lower the risk of death by a margin similar to physician to monitor your physical fitness in a
are not far behind, at 28%. And while there are whats created by spreading the same amount of new way by seeing data on your activity and
numerous factors driving the comparatively providing guidance. Theres even new research
exercise over a whole week. And while obesity
higher cost of U.S. healthcare, the elephant in the demonstrating that wearable tech can identify
or a high body mass index increases chronic
room is that the majority of costs 86%, when youre getting sick, from a cold, Lyme
disease risk, weight loss doesnt have to be the
according to the Centers for Disease Control
primary focus for people in a normal weight disease, or even diabetes. Early detection can
(CDC) are due to chronic, mostly preventable
range. It turns out that, according to the CDC, provide for treatment before symptoms or a
diseases.
physical activity reduces risks of cardiovascular disease worsens, and even prompt more drastic
Surprisingly, just by changing our behavior, we disease and diabetes beyond that produced by healthy behavior changes.
have the ability to dramatically reduce overall weight reduction alone.
Digital technology is also expanding the reach
costs in the healthcare system. The CDC points
The American College of Sports Medicine of fitness classes. One notable example is
out that four health risk behaviors lack of
(ACSM) recently surveyed nearly 2,000 fitness Peloton, which offers live-streamed, interactive
exercise or physical activity, poor nutrition,
professionals on the top 20 fitness trends for spinning classes right in your home. The startup
tobacco use, and drinking too much alcohol
2017. Coming out at the very top of the list was sells an indoor exercise bike with a screen that
cause much of the illness, suffering, and early
death related to chronic diseases and conditions. wearable technology (think Fitbit and Apple connects users to live coaches who motivate
Focusing on physical activity is one of the easiest Watch). Also on the list were fitness programs them during classes. Other companies, like
changes to make in our lives. And this doesnt for older adults, worksite health promotion Orangetheory Fitness, which has nearly 900
mean becoming a workout warrior, either. In (employers accounted for 20% of healthcare locations, delivers 60-minute workout classes
fact, something as simple as standing up spending in 2015), smartphone exercise apps, during which clients are taken through interval
periodically throughout the day can provide and outcome measurements. The ACSM has heart-rate training comprised of five zones: gray,
major health benefits. Studies show that also created a new initiative called Exercise is blue, green, orange, and red. A wearable heart
prolonged sitting increases the risk of developing Medicine (EIM), which encourages primary rate monitor provides immediate feedback used
type 2 diabetes, heart disease, certain types of care physicians and other healthcare providers to
to achieve the optimal time in each zone.
cancer, obesity, and even disability. Sitting too include physical activity as part of patient
much can also accelerate the aging process. A treatment plans. The program emphasizes that Tech-assisted or not, whatever the physical
recent U.K. study of pensioners found that those physical activity is integral to disease prevention activity, theres enormous value to your health in
who spend most of their time sitting down had and treatment, and therefore should be regularly exercising. And while it may be a while before
shorter telomeres, the tiny caps found at the assessed and included as part of healthcare. It U.S. healthcare costs go down due to technology
ends of our DNA that protect chromosomes and also encourages that providers refer patients to and system design improvements, simple
are associated with faster ageing. Compared to EIM Credentialed Exercise Programs and behavioral changes by millions of people can
their more active contemporaries, the bodies of Exercise Professionals. make a difference, starting now.

Health Expeditures as Percentage of GDP 17.4% % % 17.4%
17.8%
$3.2 Trillion Healthcare Spending (2015) 17.3%
17.3 17.3
17.2%
17.8% of U.S. GDP, 5.8% YOY 16.3%
Employer & Worker Contributions 15.9%
15.6%
58% Since 2006 15.5%
15.4%
15.4%
14.8%
14%
13.3%
12.1%
8.9%
6.9%
5%
2004
2008
2000
2009
2006
2002
2003
2005
2007
2014
1980
1960
1990
1970
2001
2010
2012
2013
2015
2011
31%
4.7%
18%
Health households 5.3%
private
spending 8.9% 21% business 4.6%
Federal government
30% state & local
government
global
wellness Complementary
Wellness
economy: & Alternative
Medicine
Tourism
$
3.7 Trillion $199b Thermal/
Mineral
Springs $563b
in 2015 Personalized
Preventative $51b
Beauty &
Medicine Spa
& Public Health Industry Anti-Aging
$534b $99b
Workplace
Wellness
$43b $999b
Healthy Eating, Fitness & Wellness
Nutrition, & Lifestyle
Sources: National Health Expenditures as
percentage of GDP | Health Spending: Weight Loss Mind-Body Real Estate
Centers for Medicare & Medicaid
$542b $119b Note: Numbers may not add

Services, Office of the Actuary, National
Health Statistics Group; U.S. Department
of Commerce, Bureau of Economic
Analysis; and U.S. Bureau of the Census.
$648b due to overlap in segments
Global Wellness Spending: Courtesy of

the Global Wellness Institute
Health Tech
FDA
vs.
CBD
Dr. Mark Rosenfeld on the Medical Value of a Controversial Substance
Whether you believe cannabis to be an illegal battle for cannabinoid usage. interviewing you in Colorado, where a lot of
drug or a medical marvel, theres no doubt that CBD companies are taking off. Of course,
Innovation & Tech Today: CBD is
its a controversial topic of conversation. Ever much of the rest of the country has not
something that was on the fringes of public
since 1913, when California passed a law embraced CBD or cannabis as a whole; in
interest for a while, but now its starting to
prohibiting marijuana usage, there has been a fact, CBD was recently classified as a
make its approach toward mainstream
consistent debate on whether it should be Schedule I drug.
understanding. Could you tell us a little bit
legally available. And, when it comes to this
about what CBD is? MR: Actually, it wasnt recent. Cannabidiol
complicated debate, Mark Rosenfeld has some
has been a Schedule I drug for a long time.
thoughts. As the CEO of ANANDA Scientific, Mark Rosenfeld: Of course. CBD refers to a
Whats going on is simply this: For the longest
Rosenfeld is looking not only to supply compound called cannabidiol, a substance that
time, the authorities have prohibited anything
cannabinoids (compounds found in cannabis), is found only in cannabis plants. Cannabis
to do with cannabis or marijuana. Schedule I
but to promote their fascinating medical plants are of two sorts: number one, what we
means there are no medicinal uses by
benefits. know as marijuana, and, number two, what we
definition, and instead only a potential for
know as industrial hemp. The difference
ANANDA puts a heavy emphasis on the abuse. The authorities put everything that was
between marijuana and industrial hemp is
production of cannabidiol, also known as CBD. in the cannabis plant into Schedule I.
simply that marijuana has a lot of a molecule
Taken orally, CBD is an efficient (and less
called tetrahydrocannabinol, or THC, while But what happened was that, over time, the
contentious) way to utilize the cannabinoids. It
industrial hemp has almost none. THC is a realization came that we may have been too
provides great opportunities for the treatment
psychoactive compound, the reason why aggressive. I will not argue about recreational
of anxiety, pain, and even some types of cancer.
people get high. marijuana use one way or another, but what I
However, despite the evidence of its medical
benefits, using cannabis (and, by extension, On the other hand, there is another substance
CBD) is still a subject of legal and social in both marijuana and industrial hemp:
debate. cannabidiol or CBD. CBD is a different
compound; you cannot get high from it and
In addition to his role with ANANDA, Dr.
CBD is otherwise quite safe to ingest. There
Rosenfeld is known for his work as the
are no known side-effects, and there are many
Founder and Chief Scientist of Grant Life
scientific papers that suggest very strong
Sciences, where he developed the first blood
medicinal attributes to it. For example, CBD
test for detecting cervical cancer. He also was
seems efficient for alleviating pain and for
the American scientist on the United Nations
reducing the inflammation associated with
bird flu team. We had the opportunity to speak
inflammatory bowel disease, arthritis,
with Dr. Rosenfeld about the uses and
atherosclerosis, diabetes and more. Dr. Rosenfeld developed the first blood test for
misconceptions of CBD, the great ambitions of detecting cervical cancer, as Founder and Chief
ANANDA Scientific, and the complex legal I&T Today: I should mention that we are Scientist of Grant Life Sciences.

Health Tech
will maintain is that that we made a great
mistake in not allowing the exploration of The Hemp Plants
Complex Chemistry
the compounds in cannabis as human
medicine.
I&T Today: I wanted to ask about your

organization. Youre the CEO of TERPENES/ OTHER
ANANDA Scientific, and youre charging TERPENOIDS SUBSTANCES
forward with a lot of great new CBD
research. I know a lot of your work is still
CANNABINOIDS
under wraps
-Bisabolol Apigenin
MR: When we started ANANDA Borneol Borneol
Camphene -Cadinene
Scientific, it was with an eye toward making Campher Cannabisin-A
Cannabiniol
cannabinoids real medicine, or at least 3 Carene Cannflavin-A
Cannabichromene
-Caryophyllene N-trans-
validating it. There are processes and Cannabchromevarin Caffeoyltyramine
-Cedrene
procedures that you must follow to make Cannabicyclol Docosnoic Acid
-Eudesmol
Cannabitriol N-trans-
anything, as a medical scientist. If it is Geraniol
Cannabidivarin Feruloytyramide
Guaiol
medicine, how do I make it good medicine? Cannabidodiol -Eudesmol
-Humulene
Cannabigerol Grossamide
If it is medicine, what are the unmet needs? Limonene
Cannabigerovarin Kaempferol
In other words, what are things I need to Linalool
Cannabinol Orientin
Menthol
resolve to make this effective medicine? Cannabivravin Quebrachol
Myrene
Tetrahydrocannabinol -Selinene
Nerol
And people will say that the cannabinoids Tetrahydrocannabivarin Sigmasterol
-Pinene
-Terpinene Vitexin
will protect you and all, but, to be blunt, the
Vomifoliol
Over 150 More
data are not there to say that. I was at an +100s More
interesting conference in the Czech
Republic. I was speaking in Prague, and the
former director of the Israel Cannabis Cannabinoid Biosynthesis Decarboxylation from Heat Oxidative Degredation Reactions Occuring
Removal of Carbon Dioxide (CO2) in Light or Air in the Body
Program was there. So I was sitting there, via Plant Enzymes
and somebody started the same argument: Terepene Phenol

OH O
Well, you know, smoking has never caused O O
a problem. And heres a guy who has all of

OP O P O + OH
O O O
H
these data, because they do allow the Geranyl Pyrophosphate Olivetolic Acid
smoking of cannabis in Israel while they

develop replacement therapies that are not OH OH O O O
OH
smoking. So, smoking is allowed medicinally. O O O HO
H H H
So, this guy got really irritated, and pointed O OH
Cannabigerol Cannabigerolic Acid Cannabichromenic Acid Cannabichromene
out that we indeed may not know the long-
term effects. It took forever to get the data
on smoking cigarettes, for example. But in
the short term he was able to cite case after H H
OH O
H H
OH
OH
case of things, like heart attacks and other O O
H H
problems associated with smoking
Cannabidoilic Acid Cannabidoil
marijuana. Smoking is smoking. Its as
simple as that. The only difference is youre
OH
not taking nicotine. Otherwise, the
OH
dangerous compounds in smoked tobacco O
OH O H
OH H
are the same as what is found in smoked Cannabinol O O
H
cannabis. 9-Tetrahydrocannabinolic Acid 9-Tetrahydrocannabinol
I&T Today: I wondered if you had

OH O
something to add, maybe about the future OH
OH O OH
of what youre doing? Any exciting O

H
OH OH
innovations that youd like people to Cannabinolic Acid H

O O
know about?
11-Hydroxy-9-Tetrahydrocannabinol 11-Nor-0-Carboxy-9-Tetrahydrocannabinol
Source: ANANDA Scientific

A FAMILY OF FOUR SPENDS $1500
A YEAR ON FOOD THEY DONT EAT
Health Tech
10,000
peer-reviewed
Cannabinoids
impact additional
pathways in the
technical articles have human body that
been published on control pain and
cannabinoid-related support the immune
topics, including system, heart function,
how these work cell growth, and sugar
in the body. metabolism.
Cannabinoids
are found only in Cannabinoids
cannabis plants like interact with the
hemp. Grown for food endocannabinoid
and fiber around receptor system,
the world, hemp is which controls many
particularly rich in important bodily
CBD .
functions.
MR: Yeah. Were actually now going into human clinical work done under the proper MR: No, theres not an overt word from the
clinical application, and were doing this on an auspices (thats the key; you have to do it a pharmaceutical industry. Why would the
international scale. What we are doing is certain way, which is not onerous but is pharmaceutical industry care for compounds
entirely medicinal, and it involves the fastidious) is allowed for submission to the with a bioavailability so low that it does not
regulatory authorities in select countries. FDA for product approval. In other words, warrant their scrutiny?
Approval by regulatory agencies is the requisite doing work in Israel is akin to being in a 51st
way in which to obtain drug approval. state. In a sense, it doesnt matter to me that What it is, in my opinion, and this goes back
However, it will be surprising when you find they have done an outlawing of cannabinoid in time to outlawing when this all came about:
out which countries are involved. But we need research in the United States. We are able to It has all kinds of overtonesthe hippie
to keep this proprietary for the time being. successfully do the necessary work elsewhere liberals of the 60s, which leads to the War on
and still go to the FDA. Drugs Act of 1971, which included the
On the other hand, we continue to work in
I&T Today: So, its a little bit of a loophole, founding of the Drug Enforcement Agency, or
Israel, and there are reasons for this. Israel is on
then. DEA, which then placed any sort of cannabis
par, if not ahead of the curve on some issues,
under Schedule I status.
with respect to the United States; so, doing MR: Its a wonderful loophole.
work at a university in Israel is akin to doing it On the other hand, if you look at the
I&T Today: Hemp has so many uses, and
at the finest universities stateside. Also, it is not outlawing of industrial hemp, it occurred by the
you cant get high from it why are they so
exceptionally difficult to go from bench top to early 1930s in the United States, which is
against hemp?
patient in Israel. interesting because the back of the 1914 ten-
MR: Because it looks like pot. [laughs] dollar Federal Reserve note shows the hemp
There is another, enticing reason for us to
work in Israel. There exists an agreement I&T Today: Is it like the pharmaceutical harvest in Kentucky. And that ten-dollar bill is
between the United States and Israel in which industry doesnt want competition? actually made from Kentucky hemp fiber.

That technology
rebirth in Detroit?
Its not just about cars.
Coding geniuses and artists. Scientists and rappers. Foodie heaven. Detroit is on the cutting edge of well, everything. And we
chose to be right here, innovating in the scrappiest, most creative city in the world. Turning the sleep industry upside down with new,
cutting edge technology. Creating radical new mattresses, power beds and sleep apps. All the while maintaining a strong commitment
to healthy materials and respecting the earth. Every day, we go to work dreaming wide awake. Just business as usual in The D.
BONJOUR, Penned by renowned French author Jules Verne,
WORLD
Around the World in 80 Days tells the story of an
adventurer who speedily circumnavigates the
globe on a bet. While a fantastic tale in 1873, this
By Ashlyn Stewart fictional feat has since been surpassed and in
RECORD!
incredible fashion, no less. Real-life adventurer
and fellow Frenchman Thomas Coville recently
broke the record for sailing (yes, sailing) around
the world solo completing the journey after
only 49 days.
In this exclusive interview, we talk to Coville

about his experiences aboard and abroad, and
about how new technology has contributed to
achievements in his sport.
Innovation & Tech Today: You told Sail

Racing Magazine that We always need to be
pioneers and the technology that is at our
disposalmeans we are at a unique point in
history. Can you explain to a sailing novice
what the most disruptive sailing technologies
have been? What is coming soon?
TC: Our time is very unique in the history of

sailing, and its evolution is linked to our new
capacities to digitally forecast and plan hundreds
of possible routes to ultimately choose the best
one. It is the first time in history that a solo sailor
sails as fast as the wind, as fast as the weather
forecast system, and sometimes even faster than
the forecast to always have the most optimal
route!
We are at the beginning of this new era of

understanding and getting the most out of a
weather phenomenon instead of having to endure
it. For this, we have built new boats like Sodebo
which a few years ago was unheard of for a crew!
Here is one example from my experience: For

my first around-the-world race with a crew, we
sailed 71 days, and it was the record 20 years ago.
Today, we are at 49 days for a solo sailor. The size
of the boat and, consequently, its power are
getting a safety element to go faster with less
energy and less effort. The boats are getting
bigger and more powerful, yet lighter.
Digital forecasts in aerodynamics and hydro-

dynamics give us the opportunity to come up
with virtual systems to test and visualize. That
would have been seen as science fiction less than
10 years ago.

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While he had previously held a record for sailing around the world 20 years ago, Thomas Coville has set the new mark. Coville's latest global journey took only
49 days and 10 liters of gasoline.
When it comes to energy management and the amazing chance to live and embody your forward, but having the risk to capsize.
autopilot, we are also experiencing a craziest dreams was like. Capsizing is similar to falling down in
technological breakthrough. I did my [trip mountaineering or having a deadly car
I&T Today: Whats the coolest piece of
around the world] with 10 liters of gas and accident.
gear you use out on the water?
steering 2% of the time.
This balance between performance and
TC: My coolest piece of gear is the one I use
I&T Today: How did you learn to sail? engagement is at the heart of my efforts. The
the most out on the water. Ive worn this piece
What made you stick with it? management of the risk associated to the
more than 200 days in the toughest conditions!
performance needs to take into account a very
TC: I learned to sail at the age of 12-14 years. Its a new smock top Im currently testing thats
specific architectural conception of the boat.
I was a teenager, starting to build my very similar to the Helly Hansen Aegir Race
Today the speed limit is in the skills of the
personality. Full of energy and doubts on Smock. This piece is very easy to wear when I
sailor to accept speed, bumps, and long-term
finding my way, sailing was my way of am spending days on the water. Its perfect for
mental projection. The improvement of the
expressing myself, mixing physical activity and multitasking, going here or there, checking the
performance has to be consistent between
observation. Am I an adult now? Maybe not all boat and sails, and keeping me warm and dry in
technology and mental skills.
the time, and I like to keep this little boy all conditions.
motivation in me. I&T Today: Are you ready to stop
I&T Today: You told Scuttlebutt that 10
competing after reaching such an incredible
I&T Today: What was it like to return years ago, we thought we were crazy to go
milestone?
home on Christmas Day? round the world multihull. Can you explain
to someone with little knowledge of sailing TC: Not at all! With my sponsor, Sodebo, we
TC: I actually had no clue it was Christmas
what changed and allowed Sodebo Ultim to decided to go back to our roots for another
Day. For me, when I am out on the sea, there is
get around the globe? round. In 2019, we will race around the world
no exact day, and no religious or non-religious
with a new and even more innovative boat and
days. Upon arrival, I was so overwhelmed TC: It is very hard to define a concept when
a new race concept racing directly against
because so many people were waiting for me, you are pioneer in this field and it has never
other multihull boats rather than just against
and there were a lot of requests and been done before. A multihull (for instance, a
the clock. Stay tuned!
solicitations. I had to accept the time was no trimaran) is much faster on the water than a
longer just mine, and to share with others what monohull boat, using less energy to sail Editors note: Answers translated from French

Fimbulvetr Tankr When theres been a heavy snowstorm, youre going to
need more than your old winter boots to get around. With the intuitive design and
advanced traction of the Fimbulvetr Tankr snowshoes, youll scoff at the sight of
winter storms. Dont let the large size and length of the Tankr snowshoes fool you,
they still allow for you to maneuver around snowy terrains with ease. So whether
youre journeying through a snowy mountain pass or checking the mail after a
blizzard, the Tankr snowshoes will be your greatest ally. $300
LifeStraw Go Boasting the ability to remove over 99% of

bacteria, the LifeStraw Go water bottle is the ideal way to keep
hydrated on your outdoor journeys. Thanks to the simple two-step
filtration process, the combination of the hollow fiber membrane
(which eliminates most bacteria and protozoa) and the activated
carbon capsule (which helps to minimize chemicals) makes your
water safer and even better-tasting. Weighing in at less than half a
pound, the LifeStraw Go combines portable design with an intuitive
filtration system to make hydration on your camping trips and
hiking journeys much simpler. $45
Arcteryx Bora 50 When youre gearing up for an epic

mountain adventure, youre going to need room for supplies.
With the great amount of space and clever construction of the
Arcteryx Bora 50, you wont need to leave anything back at the
cabin. Utilizing WaterTight zippers to keep your adventure gear
dry and safe, the Bora 50 can face whatever elements your hiking
trip throws at you with no problem. Additionally, the Bora 50 is
designed specifically to even out the load, meaning you wont
have to worry about overworking parts of your body. $500
Danner Mountain 600s Lined with Danner Dry for waterproof

capabilities, the Danner Mountain 600s can take whatever your hiking trip
throws at them. Utilizing the Vibram SPE midsole, these boots excel when
it comes to both comfort and durability, making them an essential for any
hiking enthusiast. And, unlike most rugged hiking boots, the Mountain
600s bring style to the trail, with seven colorful looks to choose from.
From the natural appearance of the Saddle Tan boots to the eye-catching
appeal of the Navy option, youve got plenty of attractive choices. $250

Astral TR1 Junction Ms Using Topshank to reduce strain on your feet, the
Astral TR1 Junction Ms are built for traversing miles and miles of rough terrain. In
addition to their lightweight and durable design, these shoes come in a few
interesting designs, allowing you to bring some extra personality to the trails.
Whether you choose the natural looking Dirt Brown, the relaxed Deep Water Navy,
or the vibrant Sequoia Green, the TR1 Junction Ms are stylish enough to wear when
youre traversing the trails or going out with friends. $120
Ultimate Direction Skimo 28 The Skimo 28 proves you can

have a great ski backpack that offers durability and storage without
weighing you down. With the pack featuring design cues from Ultimate
Directions Signature Series vests, youll want to wear it whether youre
coasting down the bunny slopes or maneuvering the black diamond
runs. The 28 has numerous convenient pockets for quick access to your
belongings, along with the ability to easily strap on your helmet and
attach a tow-cable. This is the perfect backpack for your weekend ski
trip. $200
Black Diamond Iota With sleek design and DoublePower

LED, the Black Diamond Iota is the perfect way to light up your
outdoor adventures. Featuring the ability to emit as many as 150
lumens, this petite headlamp packs quite the punch. Additionally,
the Iotas inventive lockout feature ensures you wont burn any extra
battery when not in use. The most compact and bright rechargeable
light from Black Diamond, the Iota makes sure that, from dusk until
dawn, your bike rides and hikes will be safely lit. $40
Outdoor Research Gauge Tee With the advanced design of

the Outdoor Research Gauge Tee, temperature and sweat control are at
the forefront. Thanks to the specially constructed Polartec Delta fabric,
which toes the line between natural and synthetic, the Gauge Tee excels
in breathability and comfort alike. The fabric also looks as good as it
feels, meaning youll stay stylish whether youre going for an intense run
or playing a relaxed game of tennis. By reducing the possibility of
overheating as well as controlling sweat, the Gauge Tee will have a
permanent place in your gym bag. $59

HiSense 50 50H8C TV If youre looking for all the
essentials of a smart TV experience, the HiSense 50H8C has
you covered. Featuring stunning picture and an expansive
number of apps, HiSense offers an amazing all-in-one
entertainment experience at an affordable price. $500
Lenovo Miix 510 Blurring the lines between a laptop and a
PC, the Lenovo Miix 510 is the ideal device for productivity and
recreation alike. With a detachable keyboard and Active Pen
included, this tablet is perfect for getting some work done, creating
Orbi AC3000
digital art, or streaming some Netflix. $600
(RBK50) WiFi
Router Having
reliable WiFi is a must Roku Ultra
these days, and nobody With so many different
knows that better than entertainment options
Orbi. With the AC3000 available, Roku acts as
model, Orbi utilizes Tri- the ideal main hub.
bend WiFi to make sure Featuring the ability to
your streaming, gaming, stream 4K Ultra HD, the
and video chatting go Roku Ultra will change
as fast as possible. your Friday movie nights
$380 forever. $130
Razer Turret When youre

in the mood for some intense
gaming, the Razer Turret makes
sure that you wont have
anything holding you back.
Completely wireless and
designed for lag-free gaming,
the Turret will likely become an
essential part of your gaming
armory. $135

Muzik One Headphones
They dont just have the looks; the Muzik One
headphones bring fashion and function together in
one package. Utilizing touch controls and Bluetooth to
connect to your smartphone, the Muzik One
headphones offer an amazingly integrated audio
experience. $249
Kitables Mini Lego Drone Kit

Kitables has combined the fun of building Legos with the thrill of
flying drones in this wonderful STEM toy. Perfect for first-time
drone pilots and aspiring engineers alike, this Kitables Minikit is as
fun to build as it is to fly. $50
Oaxis Bento Speaker

Utilizing close contact technology, the Oaxis Bento speaker offers
complete 360 degree sound with Dynamic Bass. Additionally, the
speaker demonstrates great versatility, as it is compatible with all
mobile phones. $60
Yuneec Typhoon H Utilizing the ST16 controller, the Yuneec Breeze 4K

Typhoon H is a greatly integrated drone-flying experience. Featuring Featuring 4K video resolution and live streaming directly to your
the ability to watch video directly from the controller and utilize smartphone, the Breeze makes creating aerial videos with your
autonomous flying programs, the Typhoon H offers the drone simple. Additionally, the device features the innovative
quintessential video drone experience. $1,300 Selfie mode, allowing for incredibly dynamic photos. $500

Rachio Smart WiFi Sprinkler Controller
The connected home experience offers a great amount of
Arlo Pro HD Security Camera convenience, and the Rachio Smart Sprinkler Controller is
With these discreet little cameras, a perfect example. Helping to keep your grass green and
keeping your home secure no longer water bills low, Rachio has created a truly user-friendly device.
consists of tangled wires and complex $250 (16 zones)
setups. Featuring cloud recording,
mobile alerts, and even night vision,
these devices give you plenty of options.
The Sandfox by MikeVision
$420 (two cameras) The very first smartwatch of its kind, the
Sandfox by MikeVision doesnt need to
be connected to a mobile device in
order to operate. With speech
recognition, GPS, and its very own hard
drive, the Sandfox packs powerful tech
in a stylish package. $650 (8GB)
Heil PR 35 Mic Building upon the PR 30 model, Heils PR 35

microphone brings quality and flexibility to the forefront. Whether
youre recording yourself singing, podcasting, or even playing an
instrument, the PR 35 will supply the studio sound you need.
$260
Coloud No. 16 Headphones Headphone

users look for three things: durability, comfort, and
sound quality. Colouds No. 16 headphones excel in
all three categories, offering an amazing listening
experience whether youre working at your desk or
running on a treadmill. $40

Zmodo Torch Pro
Easy to install and sync up with your
mobile device, the Zmodo Torch Pro
Smart Door Light and Connected
Doorbell is the ideal way to supervise
your front porch. Featuring the ability to
manage lighting schedule and colors,
answer your doorbell from your
smartphone, and even keep an eye on
your front porch, the Torch Pro
combines security and convenience in
one simple package. $199
MyQ Garage 2.0

With MyQ Garage 2.0, LiftMaster has made
taking control of your garage door easier
than ever. The controller, which will soon be
compatible with Apple Homekit, works with
virtually any garage door opener
manufactured after1993 and allows you to
use your smartphone and other devices to
know if your door is open or closed and to
control it from anywhere. Price TBA.
Jill-e-Designs JACK Rolling

Camera Bag
If youve invested in a high quality
camera, youre going to want to
protect that investment. Thankfully, the
JACK Rolling Camera Bag lets you
keep your cameras safe in style.
Completely weather resistant and able
to fit multiple cameras, this bag is
designed for comfort, simplicity, and,
most importantly, protecting your
LiquidNano photography equipment. $380
As smartphones have improved, screen
durability seems to have gotten worse.
However, LiquidNano has created a universal
EcoloBlue
liquid screen treatment to protect phones
Its a common expression that you cant make anything
without resorting to a bulky case. A 10 minute
appear out of thin air. Well, EcoloBlue is looking to change
application process gives your mobile devices
that. Utilizing the humidity in the air, the EcoloBlue
full protection within a day. With resistance to
Atmospheric Water Generators can produce up to 8 gallons
scratches and water, LiquidNano will ease your
of water a day. As long as youve got at least 35% humidity,
phone screen anxiety. $20
youll be able to easily create water for your home or office.
Starting at $1,299

Amazon Fire HD 10 BEDDI Clock by WITTI
With a wide 10.1 inch screen, the Fire HD 10 offers a superb mobile With multiple USB ports and alarm capabilities, BEDDI is
entertainment experience. Featuring a sleek design and weighing less an ideal nightstand assistant. The clock is designed to aid
than a pound, this tablet puts a focus on portability. The Fire HD 10 is your sleep schedule, with a white noise generator to help
also Alexa-enabled, allowing you to easily access your entertainment you fall asleep and a wake-up light that replicates the
suite, connect to your smart home, and even order items. $245 sunrise. Add in the ability to give updates on traffic and
weather information as you get up, and your morning
routine just got much easier. $100
Acer Iconia One Yunmai Color Smart Scale

With 4G LTE capability and up to 10 hours of battery life, the Capable of syncing with your mobile device, the Yunmai Color smart
Iconia One is the ideal tablet for enjoying your media all day scale makes keeping track of your weight goals simple. Unlike your
long. The Iconia One also includes something rarely seen ordinary bathroom scale, this colorful smart scale does more than
when it comes to inexpensive tablets: high sound quality. just check your weight measuring everything from BMI and
Utilizing DTS-HD Premium Sound, the Iconia One provides hydration to bone mass. With six different colors to choose from,
surround-sound, even while youre watching a blockbuster the Yunmai Color is as fashionable as it is functional. $65
on the go. $150
UA Speedform Gemini 3
While smart fitness devices have generally been
relegated to the wrist, the Under Armour
Speedform Gemini 3 shows that the smart shoe
may be the future. The shoes use smart tech in
running sessions, allowing the user to track data
by syncing with the MapMyRun app. The
Speedform Gemini 3 use unique tech as
well as Charged Cushioning to provide all the
comfort you desire for your early morning jog
and 5K marathon alike. $130

Art
&
From Paper Fashion
to VR Passion By Anthony Elio
Exploring new realms of art is something

Katie Rodgers welcomes with open arms.
Showcased on the website Paper
Fashion, she has built an extensive
portfolio, working with singer Alicia Keys,
the Boston Ballet, and the Screen Actors
Guild. Her Instagram account, where she
posts her artwork and additional photos,
has amassed over 660,000 followers, and
her Facebook page has over one million
likes. Last year, she got the opportunity to
work with Googles Data Arts Team and
bring her creative talents to the world of
virtual reality.
Innovation & Tech Today: You created some

fascinating VR art with Googles Tilt Brush
last year. Tell me about your experience with
that.
Katie Rodgers: That was awesome. I had been

kind of following this Tilt Brush technology
before I started working with them and I was
just so fascinated by it. Because Im an artist and
I love working with new mediums and bringing
things a little more tech or modern. So when
they asked me to work on it with them it was
super exciting, and it was just a really cool way to
take what I do and bring it into this completely
digital, virtual world.
I&T Today: Was it pretty jarring going from

traditional art methods to VR-generated art?
KR: I wouldnt say it was jarring. As soon as I

stepped into it and put the headset on it was just
fascinating. It was kind of this thing that you
maybe would have dreamed of, but its actually
I&T Today: What was the most notable paintbrush across a paper or a pencil. It just felt
there now. It was like stepping into your own
difference utilizing the Tilt Brush controllers like moving your arm. So you didnt have that,
world that had always existed on paper. But to be
as opposed to a standard paintbrush? which was the notable thing for me. But you
in that world in a real-life situation was really
cool. It felt very natural to go from what I was KR: It took a minute to figure it out. It felt very quickly forgot about that when youre seeing
already doing to that. It sounds weird, but it felt similar. Of course, you didnt have that full these textures come out in front of your eyes and
very natural. tactile texture feeling you get when you drag a clicking the button to choose color and release

the paint or whatever it is helps with that a think that was before Google had it. I cant
little bit. remember. But nothing came of that and
then Google reached out to me a few
I&T Today: Just viewing the video, we
months later. And they had no idea I had
only got to see it from the VR
even written about it on my website already.
perspective, but what did it look like
So it was this perfect coincidence of us both
from your perspective?
finding each other somehow. But, yeah, they
KR: It was amazing because its almost reached out to me to do the Chrome
likeme looking at that VR video doesnt Experiment.
feel nearly the same as being right there in
I&T Today: Outside of virtual reality, is
front of it. But its all cool because its
there a technology youd like to work
literally this thing right in front of your eyes
with for your art that youve never tried
and it feels very 3D, and it feels real. So I before?
think that was probably the main difference.
KR: Yeah, Im fascinated by doing
I&T Today: After that experience, are anything new with my artwork. And, this is
you planning on doing any VR pieces in still a virtual thing, but the augmented
the future? reality stuff Im also obsessed with that,
KR: Yeah, Ive done some since then and I think that would be an interesting
which were great to go back in there with platform as well to bring the art into.
already having a little bit of experience with I&T Today: Well, I know AR has
it, to explore a little more. I dont have it set definitely gotten much more popular in
up at home but its something that I want to the gaming world, even the business
get set up eventually, just to kind of play world is starting to integrate that. So its
around with and see where it can take my going to be interesting to see how the art
work. And it also makes you rethink your world approaches it.
own work completely because youre going
KR: And even seeing that stuff and virtual
from 2D to 3D and it generates new ideas.
reality has influenced my work as a 2D artist
So thats something I want to do.
as well. I did something yesterday that
I&T Today: Was this something Google appears to be an AR kind of saturation, but it
approached you with? Or did you contact was created without that. But I just love the
them? look of that virtual thing mixed in with the
real world.
KR: So, originally, I saw the video they did
of Glen Keane with Tilt Brush, and I You can find more of Katie Rodgers art by
reached out to the creators of Tilt Brush. I going to www.paperfashion.net

Events
Missing your technology fix between issues of Innovation & Tech Today? We dont
blame you. Luckily, its not hard to find a gathering of innovative people in a city near
Check out these
events with a local
presence around
the country:
// 1 Million Cups
// TEDx
you. Have an event youd like us to include? Email submit@innotechtoday.com // Maker Faires
APRIL MAY
6 19-20 2-4 5
IoT Summit
IoT Summit Collision Conference, Cyber Security Summit,
Cyber Security Summit, New Orleans, LA
Atlanta, GA San Francisco, CA Dallas, TX
24-26 28 7-10 22-25
Smart Electric Power Sustainable Brands 2017,

X-STEM Extreme STEM Sustainatopia 2017, Detroit, MI
Alliance Utility Conference, Symposium, Washington, D.C. San Francisco, CA
Tucson, AZ
JUNE JULY
1 5-9 7-8 12-14 24-28
Cyber Security Techweek Detroit, TU Automotive STEM Forum & Expo Techweek Toronto,
Summit, Seattle, WA Detroit, MI Show, Novi, MI Kissimmee/Orlando, FL Toronto
8-11 13-15 19-23 25-26 26-29
E3 Wearables Tech Conference

GoPro Mountain Techweek Chicago, San Francisco, CA Outdoor Retailer Summer
Games, Vail, CO Los Angeles, CA Chicago, IL Market, Salt Lake City, UT
Sept. 11-15 It's never too early to start planning your summer. From 9/11 to 9/15, Techweek will be in Kansas City, keeping
their theme of promoting inventive technology and sustainable business. With plenty of workshops and networking
opportunities, Techweeks Kansas City 2017 event promises be a major highlight for the tech community.

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coming next issue Spring 2017 Photo Credits: All trademarks, service marks, and
logos contained within this publication are the property of their
respective owners, and may not be individually identified in this
publication. Pg. 8 Courtesy of Image.net | Photo by Frazer
Harrison/Getty Images for Churchill Downs, Pg. 10 Jerryb8/
Dreamstime.com, Pg. 16 Infographic elements courtesy of
Freepik.com and Vecteezy.com, Pg. 18 Top Row, courtesy of
Consumer Technology Association, Row 2 courtesy of Digital Book
World, IOT Evolution Expo , Row 3 courtesy of Smart Energy
Summit, Final Row courtesy of Smart Energy Summit, Pg. 20
Alexa courtesy of Amazon, Vampire Drain | Bacho12345/
Dreamstime.com, Apple Watch | Karlis Dambrans/Flickr, Pg. 22
Space courtesy of European Southern Observatory/A.
Fitzsimmons | Spoonful of honey | Akreinick/Dreamstime.com,
Pg. 24 Robot Love | Cory Doctorow/Flickr, Boulder 1 Solar Project
| Courtesy of Southern Power, Pg. 26 Hover Taxi courtesy of
Vahana/Airbus Team, Stamp image courtesy of La Poste (laposte.
fr), Pg. 28 Amygdala | Eraxion/Dreamstime.com, Pg. 30
Courtesy of Misty Kingma, Pg. 32 Students courtesy of
SecureSet Academy, Downtown shot provide by VisitCOS.com,
Pg. 36 Drone photos | Richard Unten/Flickr, Pg. 42-43
Underwater photos courtesy of Beth Davidow, headshot by Raul
Barcelona via Danni Washington, Pg. 44-45 Photos courtesy of
Lucid Motors, Pg.48 Photos courtesy of Faraday Future, Pg.50-
51 Engine courtesy of Mazda, Ford courtesy of Ford, Bolt EV
courtesy of Chevrolet, Allroad courtesy of Audi, Pg.52-53
Illustration courtesy of Alliance of Automobile Manufacturers, Mirai
courtesy of Toyota, Edge courtesy of Ford, Illustration courtesy of
Volkswagen, CX90 diagram courtesy of Volvo, Pg.54 Mazda3
courtesy of Mazda, Rouge courtesy of Nissan, CT6 display
Summer 2017
courtesy of Cadillac, Pg.56-57 Data eye | Geebshot/Dreamstime.
com, Mask | Lightzoom/Dreamstime.com, Cloud Computing |
Rido/Dreamstime.com, Coding Screen | Maciek905/Dreamstime.
com, Pg.62 Akon shot by Katya Tsyganova for Innovation & Tech
Sports Tech Gaming & Entertainment Today, Pg.63 Courtesy of U.S. Embassy Nairobi/Flickr, Pg.64
Theres no better time than summer for Just because its summer doesnt mean Akon shot by Katya Tsyganova for Innovation & Tech Today, Pg.66
outdoor excitement, and were here to you cant have fun inside too. Section courtesy of U.S. Embassy Nairobi/Flickr, Pg.68 Empty Office |
enhance the fun. As our reader, you editor John Gaudiosi looks to cover a Vicnt/Dreamstime.com, Pg.70 Images courtesy of Lonely Whale
know theres no shortage of innovation season filled with new releases from (via Instagram), Pg. 71 Top; Courtesy of Image.net | Photo by
in this area. So, along with covering the major gaming companies and indie Mike Coppola/Getty Images for Churchill Downs, Bottom;
best in new exercise tech, I&T Today developers alike. And, with the annual Courtesy of Image.net | Photo by Ilya S. Savenok/Getty Images for
will continue to spotlight important E3 bringing tons of new industry Global Citizen Festival, Pg. 72 & 74 Robynmac/Dreamstime.com,
athletes looking to change the game promise, theres plenty to look forward Pg. 76 Courtesy of Peter Singer Pg. 77 Original cover work
through their relationships with to for console, mobile, and VR gaming. copyright New York Review, Pg. 78-80 courtesy of Earth
technology. Guardians, Pg. 82-83 Digital background | Kran77/Dreamstime.
com. Detroit Skyline | Starharper/Dreamstime.com, Pg. 86 Aerial
Tech Zone: Louisiana view courtesty of Michigan Photography, Pg. 91 Photos courtesy
Med Tech Were on our way to Louisiana for our of WeWork and Shift Workspaces respectively, Pg. 92-93 Physics
Its time to upgrade what matters most. summer Tech Zone feature. While blackboard | Gonin/Dreamstime.com, Pg.93-94 courtesy of Henry
This upcoming issue will feature a delicious seafood and Bourbon Street Reich, Pg. 96 Photos courtesy of Sony Pictures Entertainment,
strong emphasis on cutting edge parties may come to mind when Pg. 98-99 Photos courtesy of Jen Golbeck, Pg. 100-101
technologies that are revolutionizing the thinking of the state, you may be Courtesy of Consumer Technology Association, Pg. 104 Courtesy
world of health. With special editor and surprised to learn that its also the of Amazon, Pg. 106 Tap Family courtesy of Amazon, Shawn
digital health expert Paul Sonnier, I&T home of a burgeoning tech community. Dubravac courtesy of CTA, Google Assistant courtesy of Google,
Today will cover the many trends that Well showcase the people and Pg. 107 Whirlpool products photo courtesy of Ketchum, F-150
could change the future of medical courtesy of Ford, Hopper courtesy of Dish, Huawei phone courtesy
companies looking to make the Pelican
technology. of Huawei, Hue Lightbulbs/Philips, Kuri robot courtesy of Mayfield
State the next Silicon Valley. Robotics, Pg. 106 Tap Family courtesy of Amazon, Google
Assistant courtesy of Google, Pg. 108 Whirlpool products photo
Gear Guide Look for these stories, along with courtesy of Ketchum, F-150 courtesy of Ford, Hopper courtesy of
Its just like the Boy Scouts say: Be Dish, Huawei phone courtesy of Huawei, Hue Lightbulbs/Philips,
coverage of drones, 3D printers,
prepared. But knowing what equipment Kuri robot courtesy of Mayfield Robotics, Pg. 110 VR One
to get can be daunting. Not to worry medical innovations, art & tech, VR, courtesy of MSI, Kopin images courtesy of Business Wire,
though. Be it wearable tech, rugged and much, much more in the Summer RealSense camera courtesy of Creative, Pg. 112 DJ photo
mobile gear, or even outdoor audio 2017 issue of Innovation & Tech Today. courtesy of courtesy of Consumer Technology Association, Pg.
equipment, I&T Today will continue to 118-120 Photos courtesy of Team Coco Pg. 122 Photos courtesy
showcase the must-have adventure On newsstands and all of Fox/PictureGroup and Twentieth Century Fox, Pg. 124 Photos
gadgets of the season. digital readers June 2017. courtesy of Sony Pictures Entertainment, Pg. 126 Photos courtesy
of Sony Pictures Entertainment, Pg. 134 Hemp Rope | Akreinick/
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com, Pg. 140 Photo courtesy of Helly Hansen, Pg. 142 Photos
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The Lighter Side
No App For You!
By Damian Griffin Whats that? You have an amazing idea Weasel through your car stereo in order
for the next big mobile app? to fool children into thinking delicious
frozen treats were right outside? Surely
No, you dont.
the power of this app could never fall into
Its not that your idea is really bad the wrong hands. Clearly, I was about to
(although Im sure it is); its just that the retire. Ice Cream Man! hit the market
golden age of app development is long andevery five and a half weeks or so,
gone. You missed it. I missed it. And your like clockwork, a desperate parent
Mommy Carpool app aint making struggling to pacify a screaming toddler at
money anytime soon. Applebees purchased it.
Like most middling stand-up comics, I Eventually, I did find some success
have also been a moderately unsuccessful developing mobile football games. Pocket
app developer for about eight years. I too Passer QB is a simple flick style passing
shared the dream of overnight success in game, which led to small development
the burgeoning app world. The year was deals to create the fairly popular
2009 and I can remember it like it was GameTime Football series. I had created
eight years ago. It was the Oklahoma land Ice Cream Man!; how hard could it be to
rush of app development, when crappy develop a Madden-style football game by
app ideas were viable retirement plans. yourself on a shoestring budget? Pretty
Beer drinking simulators and lightsaber hard, actually.
apps dominated the market. The very
best fart apps (Im talking cream of the Equally difficult is the marketing and
crop) were raking in $10k per day. monetization of your idea, no matter how
great or, most likely, terrible. There are
My burning desire to strike it rich and now over two million apps on both
spend the next 50 years of my life doing Google Play and the App Store. Every
as little as possible jolted me into action. I crackpot app youve thought of has
purchased an iPhone development book, already been made, and getting your
dusted off my programming skills, and Punder app (Tinder for Pugs)
then immediately perused the internet for discovered is unbelievably expensive. To
private islands in the $4 million to $5
make matters worse, the initial app gold
million range. Nothing too showy.
rush congealed into a plutocratic mirror
I just needed a crappy idea. First up: of America. According to Sensor Tower
Gaydar! a novelty app inspired by my Store Intelligence, the top 1% of
friend Terry Rays short film by the same publishers account for 94% of the App
name! How could this possibly fail? Oh, Store revenue and receive 70% of
yeah. Apple claimed Gaydar was offensive downloads. Also, dont forget, in order to
(it wasnt) and never allowed it on the make the most money, your app needs to
store. be FREE. Of course. Duh!
Next up: Ice Cream Man! Wouldnt it So, tell me. What was your amazing app
be hilarious to crank Pop Goes the idea again?
Damian Griffin is a game developer and a Denver based

comedian featured regularly at ComedyWorks.
Follow him on Twitter @damian_griffin, or visit his website
at www.damiangriffin.com

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CES 50TH ANNIVERSARY: LOOKING BACK AND MOVING FORWARD | CONNECTED CAR EXTRAVAGANZA

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Published by EXECUTIVE EDITOR Paul French

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68 The Corporate Guide to Loving Green

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MinutePhysics: So Much Inspiration, So Little Time

102 Connected Life

118 Gaming and

132 Health Tech

140 Outdoor+Adventure Tech

154 Art & Tech

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Emissions, Electric Cars, and the Motor City

Number of automotive manufacturing jobs

Percentage of Car of the Year Percentage of said

37.6% Increase in PEV sales

toyota prius phv

157,181 ford Fusion Energi 37,387

Sources: Emissions/Greehouse Gases, EPA ; Detroit Statistics, Hybridcars.com/

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An Apple Watch a Day

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Youre a Star! (Sort Of)

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Lights automatically turn on or Receive alerts on your phone

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GE is a trademark of General Electric and is under

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Hovertaxis on the Horizon Motorized

Siri Has a Secret drones have recorded around

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Listen. Call. Share.

You Show Me Your Amygdala and Ill Show You Mine

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Live Streaming is a Huge

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Olive Oil CT4 Tablet

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A Cybersecurity Springboard By Louie Fox

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Innovation & Tech Today Magazine

Innovation & Tech Today Magazine

90 Jobs of the Future,