Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PROJEC T CHANGES
TESTING
E VALUATION
CAPSTONE P OSTER
CAPSTONE PRESENTATION
Mrs. Hall,
I am pleased to submit this proposal for your consideration.
Features
Features
The Graphic Identity package will include the following:
The Graphic Identity package will include the following:
Logo
Logo
o o Illustrator
Illustrator filefile CMYK withoutlined
CMYK with outlined type
type
o Illustrator EPS file CMYK with outlined type
o Illustrator EPS file CMYK with outlined type
o Illustrator file RBG with outlined type
o Illustrator file RBG with outlined type
o 300dpi CMKY tiff file
o 300dpi CMKY tiff file
o 300dpi RGB jpg
o 300dpi RGB
o 300dpi jpg B&W tiff
Positive
o 300dpi Positive
o 300dpi B&W
Negative B&Wtiff
tiff
oWatermark
300dpi Negative B&W tiff
o Illustrator file CMYK with outlined type
Watermark
o Illustrator EPS file CMYK with outlined type
o Illustrator file CMYK with outlined type
Stationery
o Illustrator
o LetterheadEPS file CMYK
Illustrator with outlined type
& PDF files
Stationery
o Letterhead .DOC file
o o EnvelopeIllustrator
Letterhead Illustrator file
& PDF files
Business Cards
o Letterhead .DOC file
o Illustrator & PDF files
o Envelope Illustrator file
Website
BusinessoCards
Total of 6 pages including an e-commerce page to sell artwork & prints
o Illustrator
o Photoshop & PDF files
file with layers for each page
Website o Web folder with HTML & CSS files for all pages
o Total of 6 pages including an e-commerce page to sell artwork & prints
Resources
o Photoshop file with layers for each page
All necessary text and images will be provided by the client, Amber Hall. The designer will
outilize
Web folder
layout, with HTML
illustration, & CSS files
and typography skills for all pages
to create effective and engaging branding. The
Amber Hall Photography Graphic ID Proposal 2
Resources
All necessary text and images will be provided by the client, Amber Hall. The designer will
utilize layout, illustration, and typography skills to create effective and engaging branding. The
Amber Hall Photography Graphic ID Proposal 2
following software will be used for this project: Adobe Illustrator, Adobe Photoshop, Adobe
InDesign, and Microsoft Word. Hardware for this project will be provided by the designer and
Audience
will include a computer, and a printer for print materials. Testing will be conducted by the
Amber Hall Photography is an all-inclusive organization. As such, it caters to clients of all ages,
designer with a variety of different user groups including (but not limited to) the client (Amber
occupations, education and economic levels, and cultures/ethnic affiliations. Amber Hall
Hall),Photography
design students (20-30
provides year old
high quality age range),
photography and program
to anyone advisors
with a need (60+ ageofrange).
for it, regardless social The
research materials for this project include watercolor tutorials.
background.
Features
Designer
The Graphic Identity package will include the following:
The designer, Aime Kelso, is Communication Design senior with an emphasis in Visual Design
Logo
at California State University, Monterey Bay. She has proficient layout, illustration, typography,
o Illustrator file CMYK with outlined type
in addition
o toIllustrator
web scripting
EPS fileskills.
CMYK Shewith
hasoutlined
experience
type with Adobe Creative Suite design software
(Photoshop, Illustrator,
o Illustrator fileInDesign,
RBG withand Acrobat),
outlined type in addition to HTML, CSS, and JavaScript.
o 300dpi
Kelso is the CMKY
Graphic tiff file
Design Intern for NPR radio news station KAZU, which has provided her
o 300dpi RGB jpg
with experience in advertising design. Kelso has also designed logos for Monterey County Rape
o 300dpi Positive B&W tiff
Crisis Centers Together with Love run, and for Monterey Bays Startup and Hackathon
o 300dpi Negative B&W tiff
Weekends, which has given her formal practice with real design clients. Kelso can be contacted at
Watermark
(858) 386-9009 or byfile
o Illustrator e-mail at akelso@csumb.edu.
CMYK with outlined type
o Illustrator EPS file CMYK with outlined type
Schedule Stationery
utilize layout,
Client illustration,
sign-off and typography
proposal skills to November
& final designs create effective
20thand engaging branding. The
Amber Hall Photography Graphic ID Proposal 2
Resources
All necessary text and images will be provided by the client, Amber Hall. The designer will
utilize layout, illustration, and typography skills to create effective and engaging branding. The
Amber Hall Photography Graphic ID Proposal 2
Amber Hall
Amber Hall Photography
Photography Graphic
Graphic ID Proposal
ID Proposal 66
PROJEC T CHANGES
B | TECHNICAL DIFFICULTIES
The designer did not have any technical difficulties while completing the project.
F | OTHER
No additional project changes arose based on the original risk assessment.
TESTING
I love the
slideshow ! It s
unique and f un.
The website is
simple, clean, &
eas y to use.
The layout is
well- organize d &
ever y thing is eas y
to f ind!
TESTING
C | BROWSER TESTING
Browser testing was conducted on Chrome, Firefox, Safari, and Internet Explorer. It was
also completed on multiple platforms including Computer, iPhone, and iPad.
D | SUMMARY OF TESTING
Testing was an integral part in the development of the website. Through testing, I
received helpful feedback and suggestions to improve the functionality of the website.
This allowed me to correct inconsistencies such as the footer not being properly aligned
across all pages, and the slideshow being out of sync. I also added access to the
homepage through clicking the logo,
EVALUATION
FEATURES
The designer will provide the client with three unique logo concepts for the client to
choose from. The designer will create a standard logo for print and web use, as well as
logo variations for use on various marketing materials (mugs, pens, apparel, etc.). The final
logo design files will be shared with the client in the following formats:
.PSD
.AI
.EPS
.PDF
.PNG
These files will be provided in full color, grayscale, and black and white. The designer will
create custom stationery including a company letterhead, business cards, and envelopes.
Included will be a responsive website design with the possibility for future e-commerce
integration. The designer will also provide social media accounts and content following
the new brand guidelines. In order to keep the content cohesive, part of the final
deliverables will include a graphic standards guide along with all digital assets cataloged
and presented to the client through Google Drive, and on a flash drive.
FINAL DESIGNS
WORK PRODUCED
Below is a list of deliverables provided to the client upon completion of the project.
Other:
Stationery (business cards, letterhead, envelope)
Marketing Materials (mug, pen, refrigerator magnet)
Social Media Accounts
Graphic Standards Guide
Website
Watermarks
CAPSTONE P OSTER
CAPSTONE PRESENTATION
ADVISOR SIGN- OFF
Capstone Advisor:
Capstone Directed Study
Student Name:
The student will receive a passing grade in my Capstone Directed Study | Yes No
Comment:
Advisor Signature:
Date: