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REVIEW
a
Infection Control Programme, University of Geneva Hospitals, Geneva, Switzerland
b
Division of Investigative Sciences, Imperial College of Medicine, Science and Technology, London, UK
*Corresponding author. Address: Infection Control Programme, Department of Internal Medicine, University of Geneva Hospitals,
1211 Geneva 14, Switzerland. Tel.: 41-22/372-98-28; fax: 41-22/372-39-87.
E-mail address: didier.pittet@hcuge.ch
0195-6701/$ - see front matter Q 2004 The Hospital Infection Society. Published by Elsevier Ltd. All rights reserved.
doi:10.1016/j.jhin.2004.06.002
2 D. Pittet
Social psychology How people think, influence Application of the Theory of Reasoned Action.a13 The On average, 59% of nurses discontinued recapping 11 In this field, attitude change, social influence and
and relate to each other objective of the study was to assess the impact of in- needles, with the largest proportion in group C (85%), compliance have been studied and many data may be
service education on HCWs with or without followed by groups B (66%), and A (21%). Important relevant to the field of infection control. In practical
behavioural intent to stop the recapping of needles by differences were observed according to the terms, assessing the proportion of HCWs with the
comparing simple announcements though the nursing behavioural intent; communication through the behavioural intent before the introduction of a new
hierarchy (A), with informational posters and nursing hierarchy was rather ineffective for those with policy might help its introduction
pamphlets (B), or both methods combined with in- the behavioural intent (the agreeables), for whom
service lectures (C) the message through posters and pamphlets was
sufficient and further persuasion by in-service lectures
showed no additional effect. In contrast, for those
without the intent (the non-agreeables), in-service
lectures were needed to reinforce the message
Organizational behaviour How people act within the Approach based on participatory decision-making 251 nurses participated. Most respondents indicated 7 Organizational behaviour is considered as an integral
organization (PDM) defined as exerting influence resulting from the that autocratic types of PDM best described the part of management science. Hospitals are large and
employee assuming an active role in a decision-making practices. Nurses recommended that a full PDM complex institutions and management strategies
process.14 A questionnaire survey was applied to HCWs process (subordinates are invited to contribute their applied to industry might be relevant. In practical
to ask which best described the practice in the hospital opinion and suggestions in a group discussion and the terms, full PDM and efforts to reach consensus would
when new policies involving patient-care practices decision is made according to the consensus of the help enhance staff compliance to newly introduced
were introduced, and how much the type of PDM would entire group) should be initiated to improve infection control measures
affect staff compliance to the new policy compliance with the introduction of new policies. The
proposal was that ward representatives would be
invited to join a central decision-making group in the
hospital to vote on behalf of their colleagues
Consumer behaviour How and why consumers buy Based on the theory that within social groups, opinion Direct observation of urinary care practices revealed a 12 Understand human behaviour in the context of
and consume leaders exert a significant amount of social influence significant decrease in the proportion of incorrect marketing a product. Application in infection control
over others.15 Ward opinion leaders, identified by a practices following the intervention in the two groups. would be introduction of new policies, and new
sociometric tool, participated in in-service education The improvement was more dramatic in wards who methods and ideas. In practical terms, it may be
to implement a new guideline on urinary catheter benefited from the intervention of the opinion leaders beneficial to involve ward nurses or HCWs identified as
care. Wards were randomized to benefit (A) or not (B) (62% versus 42% in group A compared with 69% versus opinion leaders to obtain active participation and
from demonstration tutorials by opinion leaders 62% in group B) improve the implementation of infection control
interventions
3
4 D. Pittet
Figure 3 Hospital practice to introduce new policies compared with predicted staff compliance (see Table I for
details); adapted from reference.7
more responsive to legitimate and coercive power, paigns in the intensive care setting with positive
and less responsive to informational power than results.20 23 Finally, the belief of being a role model
nurses in this latter study. Therefore, as stated by for other colleagues was an independent predictor
Seto, when addressing housekeeping personnel, it of doctors compliance in our institution.24
would be better to present the request as coming
from a legitimate superior together with evidence
of their supervisors endorsement.7
Seto et al.18 also demonstrated that information
Understanding human behaviour
transmission by opinion leaders was significantly
During the latter half of the 20th century, it was
more effective to implement a new guideline on
suggested that social behaviour could best be
urinary catheter care than other strategies without
understood as a function of peoples perceptions
this approach (Table I). The importance of role
rather than as a function of real life. This assump-
models has already been observed19 and used as an
tion gave birth to several models based on social
integral part of hand hygiene promotional cam-
cognitive variables to improve understanding of
human behaviour. Cognitive variables used in these
models include: knowledge, motivation, intention,
perception of threat, outcome expectancy, per-
ceived behavioural control and social pressure
(Table II). These determinants shape behaviour;
they are acquired through the socialization process
and, importantly, are susceptible to change (Figure
5).
Some social cognitive models (Health Belief
Model, Health Locus of Control, Protection Motiv-
ation Theory, Theory of Planned Behaviour, and the
Self-Efficacy Model) have been applied to evaluate
predictors of health behaviour, although the first
three are known to be weak predictors. But, so far,
few studies have applied these models to evaluate
HCWs perceptions towards infection control prac-
tices.25 29 Furthermore, none have been success-
Figure 4 Direct observation of urinary care practices fully applied to change behaviour in the field of
before and after education programmes involving or not infection control. Understanding the motivation
involving opinion leaders; adapted from reference.12 (B) underlying a given behaviour in a specific situation
Lecture only; (A) opinion leader and lecture. is one of the first steps to design more efficient
The Lowbury lecture: behaviour in infection control
Table II Cognitive determinants of human behaviour
Determinant Definition Included in social modela Comment
Knowledge Refers to the individual level of information on a given issue All models Knowledge is a basic determinant to mount the individual
evaluation of threat and of expectancy that a given behaviour
can counteract/increase the threat
Motivation Refers to the readiness to be concerned about a given issue HBM PMT S-EM TPB Motivation is an early stage towards behaviour change. In this
stage, the individuals form a disposition (i.e. enact their self-
conceptions, revise their behaviour) either to comply with a
measure or to modify risk behaviours
Intention Refers to the cognitive representation of an individuals PMT TPB S-EM The intention is based on attitude towards the behaviour,
readiness to perform a given behaviour. It is considered as the perceived social pressure and perceived behavioural control,
immediate antecedent of behaviour with each predictor weighted for its importance in relation
with the behaviour and population of interest
Perception of threat Threat perception is based on two beliefs: the perceived HBM PMT S-EM This determinant seems not to strongly predict behaviour. It is
risk/susceptibility and the perceived severity of the assumed to be a distal component of the process. It seems to be
consequences important in the early phase of the decision-making process,
and it probably influences behaviour via its impact on
motivation and attitude
Outcome expectancy/Attitude Based on an individuals expectancy that a given behaviour can All models Influences behaviour via its strong impact on intention (TPB,
counteract/increase a threat and how the individual values the S-EM) or on motivation (PMT, HBM)
threat
Perceived behavioural control/Self- Both determinants are similar and refer to the perception that HLC PMT TBP S-EM The judgment is influenced by access to necessary resources
efficacy performance of a given behaviour is self-controlled weighted by the perceived power of each factor to
facilitate/impede behaviour performance
Social pressure Normative beliefs refer to the perceived behavioural TBP It is assumed that the total set of normative beliefs determine
expectations of such important referent individuals or groups the prevaili
such as the individuals spouse, family, friends, teacher, etc. ng subjective norm. A partner is defined as any individual who
Subjective norm is the perceived social pressure to engage or can influence the individuals behaviour (a leader, an admired
not in a behaviour. Behavioural norm refers to the individuals colleague)
perception of actual partners behaviour
a
Social cognitive models include: Health Belief Model (HBM), Health Locus of Control (HLC), Protection Motivation Theory (PMT), Theory of Planned Behaviour (TPB) and the Self-Efficacy
Model (S-EM).
5
6 D. Pittet
Figure 5 Social models and cognitive determinants (see also Table III).
intervention strategies for modifying behaviour. Among the community level models (i.e. models of
One way to improve understanding of motivation is community organization, Diffusion of Innovations
to identify the factors that define an individuals Theory, Organizational Change Theories, ecological
behavioural intention. A leading theory that models) the Theory of Ecological Perspective (also
explains intention is the Theory of Planned Beha- referred to as the Ecological Model of Behavioural
viour.30 It defines intention by a persons attitude, Change) can successfully result in behaviour change.
perceived social norm and perceived behavioural This theory is based on two key ideas: (1) behaviour is
control, and has been successfully applied to study viewed as being affected by and affecting multiple
several categories of health-related behaviours.31 levels of influence; and (2) behaviour both influences
The attitude towards the behaviour is the and is influenced by the social environment. Levels of
expression of ones positive or negative evaluation influence for health-related behaviours and
of performing the behaviour. The perceived social conditions include intra-personal, inter-personal,
norm reflects a personal perception of the expec- institutional and community factors, as well as
tations of others about the behaviour. Perceived administrative support.
behavioural control reflects a personal perception Intra-personal factors are individual character-
of the difficulty or ease with which the behaviour istics that influence behaviour such as knowledge,
could be adopted and is the consequence of attitudes, beliefs and personality traits. These are
anticipated obstacles or impediments. The Theory contained in social cognitive models such as the
of Planned Behaviour has been used to test Health Belief Model, which proposes six constructs
intentions towards specific infection control that apply to the success of individual changes:
measures, such as understanding compliance with perceived susceptibility, perceived seriousness,
hand hygiene recommendations,25 or physicians perceived benefits, perceived barriers, cues to
intention to wear gloves during patient care.27 The action and self-efficacy (Table III). Relationships
Theory of Planned Behaviour and the Self-Efficacy between these factors, and the balance between
Model are better predictors than most other social perceived threats and net benefits are illustrated in
cognitive models, but contain two major draw- Figure 6.
backs: the lack of assessment of threat and social Inter-personal factors include inter-personal
pressure (Figure 5). processes and primary groupsfamily, friends and
peersthat provide social identity, support and role
definition. HCWs can be influenced by or are
Modelling human behaviour influential in their social environments. Behaviour
is often influenced by peer group pressure. The
Current models/theories that help to explain Social Learning Theory states that people learn not
human behaviour, particularly as it relates to health only through their own experiences, but also by
education, can be classified on the basis of being observing others actions and the results of those
directed at the level of: (1) individual (intra- actions, as well as through role modelling.32
personal); (2) inter-personal; and (3) community. Institutional factors to be considered to promote
The social cognitive models mentioned previously change include the availability and easy access to
deal with individual determinants of behaviour. rules, policies, and as technical and informal
The Lowbury lecture: behaviour in infection control 7
Table III Individual levels of influence. Knowledge, attitudes, beliefs and personal traits that influence behaviour (according to the
Health Belief Model)
Social pressure The perceived social pressure to How do others (whom I admire) expect me to
engage or not engage in a behaviour perform? How compliant with hand hygiene are
my colleagues?
Intention to perform action Individuals readiness to perform a Do I intend to clean my hands?
given behaviour
structures that help to promote recommended Community factors are social networks and
behaviours. Responsibilities for each individual norms that exist either formally or informally
group of HCWs must be clearly recognized and between individuals, groups and organizations. For
defined. example, in the hospital, the community level
would be the ward. Community-level models are Lying-In Womens Hospital of the General Hospital
frameworks for understanding how social systems (Allgemeines Krankenhaus) in Vienna consistently
function and change, and how communities and had a higher mortality than those who were
organizations can be activated. The conceptual delivered in the Second Clinic.34 He also noted
framework of community organization models is that physicians and medical students who went
based on social networks and support, focusing on directly from the autopsy room to the obstetrics
the active participation and development of ward had a disagreeable odour on their hands
communities that can help evaluate and solve despite washing their hands with soap and water
health problems. Public policy factors include upon entering the delivery room. Furthermore,
local policies that regulate or support practices when Semmelweis learned of the death of his friend
for disease prevention, control and management. and colleague Kolletschka, professor of forensic
The institutional administration must openly science, after a scalpel cut while working on a
support the creation of a multidisciplinary task cadaver, he postulated that the high rate of
force to address the problem of infection cross- puerperal fever was caused by cadaverous par-
transmission within the ward or the hospital. By ticles transmitted from the autopsy to the delivery
this, it mandates representative members of the room via the hands of students and physicians, and
multidisciplinary institutional team to come that his friend had died from the same disease
together to identify the problem and to develop process. As of May 15, 1847, Semmelweis insisted
strategies to resolve it, endorses the choices and that students and physicians scrub their hands in a
options taken, and mobilizes the hospital resources chlorinated lime solution before every patient
needed to implement the strategies. contact. The fever deaths promptly declined in
There are only few reports of the possible the First Clinic, and remained low thereafter.
application of the Theory of Ecological Perspective Today, Ignaz Semmelweis is considered as the
to the field of infection control. Curry and Cole33 father of hand hygiene and his intervention a
reported their experience in the medical and model of epidemiology-driven infection prevention
surgical intensive care units in a large teaching strategy.
hospital experiencing an increased patient But Semmelweis brilliant, radical insight that
colonization rate with vancomycin-resistant enter- the lack of hand hygiene was causing patient
ococci (VRE). Their intervention consisted of a infections and deaths was not well received. His
multifaceted approach of the problem that colleagues greeted his paper with jeers and a
considered the five levels of influence (individual, scathing attack on his character. They simply
inter-personal, institutional, community and refused to believe that their own hands were the
administrative factors). They implemented in- vehicle for disease spread. Semmelweis hospital
service education and developed references, contract was not renewed and he left Vienna and
policies and programmes directed at each of the returned to Hungary where he made exactly the
five levels of influence. The Health Belief Model and same observation in a lying-in clinic, but again was
the Social Learning Theory were employed for dismissed. He finally was committed to an insane
intervention, and behaviour change was based on asylum, where he died miserably. As commented in
role modelling, observation learning and vicarious 1924 by the French writer and physician Louis-
reinforcement. The authors observed a significant Ferdinand Ce line in his doctoral thesis The Life and
decrease in the number of patients with surveil- Work of Semmelweis, il semble que sa de cou-
lance cultures and clinical isolates positive for VRE verte depassa les forces de son ge nie. Ce fut, peut-
within six months in both intensive care units, and e
tre, la cause profonde de tous ses malheurs (it
the benefit seemed to persist even two years later. would seem that his discovery went beyond the
force of his genius. This was, perhaps, the under-
lying cause of all his ills).35
How can we explain Semmelweis failure to
Application to hand hygiene behaviour convince his colleagues and collaborators? Impor-
tantly, despite the fact that he had a full under-
Semmelweis intervention standing of the disease process and was absolutely
correct with the intervention he had proposed,
Ignaz F. Semmelweis (1818 1865) pioneered hand Semmelweis failed in many regards to apply basic
hygiene in medicine when trying to control the principles of social sciences for a successful change
spread of puerperal fever caused by Streptococcus in behaviour. He first failed to explain the theory of
pyogenes. In 1846, he observed that women whose germ transmission because knowledge was insuffi-
babies were delivered at the First Clinic of the cient at that time and, also, because he did not
The Lowbury lecture: behaviour in infection control 9
Levels of influence Factora Susceptibility to modification Susceptibility to behaviour change Tool for change
Individual
Being a doctor No Yes Education Motivation
Male gender No Yes Education
Skin irritation and dryness associated with the use of hand Yes Yes Education System
hygiene agents
Activities with high risk of cross-transmission Yes Yes Education System
High number of indications for hand hygiene per hour of No Yes Education System
patient care
Wearing gowns/gloves No Yes Education
Patient needs take priority Yes Yes Education System Motivation
Hand hygiene interferes with HCWpatient relationship Yes Yes Education Motivation
Low risk of acquiring infection from patients No Yes Education
Belief that glove use obviates the need for hand hygiene Yes Yes Education
Lack of knowledge of guidelines/protocols Yes Yes Education System Motivation
Lack of availability of guidelines/protocols Yes Yes System
Not thinking about hand hygiene/forgetfulness Yes Yes Education System Motivation
Scepticism about the value of hand hygiene Yes Yes Education Motivation
Disagreement with recommendations/indications for hand Yes Yes Education Motivation
hygiene
Inter-personal
Understaffing/overcrowding No Yes System
Patient needs take priority Yes Yes Education System Motivation
Not thinking about hand hygiene/forgetfulness Yes Yes Education System Motivation
No role model from colleagues or superiors No Yes Education Motivation
Lack of active participation in hand hygiene promotion at Yes Yes Education Motivation
individual or institutional level
Lack of institutional priority for hand hygiene No Yes System Motivation
Institutional
Skin irritation and dryness associated with the use of hand Yes Yes System
hygiene agents
Working in critical care No Yes Education System
High number of indications for hand hygiene per hour of No Yes Education System
patient care
Sinks are inconveniently located/shortage of sinks Yes Yes Education System
Lack of soap, paper, towel Yes Yes System
HCW is too busy, has insufficient time for hand hygiene Yes Yes System
Lack of knowledge of guidelines/protocols Yes Yes Education System Motivation
Lack of availability of guidelines/protocols Yes Yes System
D. Pittet
Not thinking about hand hygiene/forgetfulness Yes Yes Education System Motivation
No role model from colleagues or superiors No Yes Education Motivation
The Lowbury lecture: behaviour in infection control
Table IV (continued)
Levels of influence Factora Susceptibility to modification Susceptibility to behaviour change Tool for change
Lack of active participation in hand hygiene promotion at Yes Yes Education System Motivation
institutional level
Lack of institutional priority for hand hygiene No Yes System Motivation
Lack of administrative sanction of non-compliers/rewarding Yes Yes System Motivation
of compliers
Lack of institutional safety climate Yes Yes System Motivation
Community
Hand hygiene interferes with HCW-patient relationship Yes Yes Education Motivation
Scepticism about the value of hand hygiene Yes Yes Education Motivation
Lack of scientific information of definitive impact of Yes Yes Education
improved hand hygiene on infection rates
Administrative
Sinks are inconveniently located/shortage of sinks Yes Yes System
Lack of soap, paper, towel Yes Yes System
HCW is too busy, has insufficient time for hand hygiene Yes Yes System
Understaffing/overcrowding No Yes System
Not thinking about hand hygiene/forgetfulness Yes Yes System
Lack of availability of guidelines/protocols Yes Yes System
Lack of active participation in hand hygiene promotion at Yes Yes System Motivation
institutional level
Lack of institutional priority for hand hygiene No Yes System Motivation
Lack of administrative sanction of non-compliers/rewarding Yes Yes System Motivation
of compliers
Lack of institutional safety climate Yes Yes System Motivation
a
Factor refers to both observed and self-reported risk factors for the lack of compliance with recommended hand hygiene practices as documented in several studies in the literature
and adapted from references.37 39,45
11
12 D. Pittet
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The author thanks members of the Infection Control infection, 2nd ed. Boston: Little Brown and Co; 1986. p.
Programme at the University of Geneva Hospitals 3950.
who have been involved in research and insti- 18. Seto WH, Ching TY, Chu YB, Seto WL. Social power and
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