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APPENDIX I

Dear Respondent,
This questionnaire is developed as a part of partial fulfillment of degree requirements for
BBA conducted by K and K College. I would be obliged if you could take a few minutes to
complete this questionnaire. Your response will be used at aggregate level and will be kept
confidential.
___________________________________________________________________________
Age:
Sex: Male Female
Country:
___________________________________________________________________________

1. How often do you visit this Restobar?


i. Daily ii. Weekly
iii. Monthly iv. Occasionally

2. How did you learn about this Restobar?


i. Friends ii. Social Media
iii. Light board at entrance iv. Other Media

3. Why do you visit this Restobar?


i. Quality food ii. Reasonable price
iii. Hospitality iv. Ambience

4. Which of the following is your most preferable product at Jalan Jalan Restobar?
i. Mixed drinks ii. Continental food iii. Nepali thali
iv. Mediterranean dishes v .Others

5. Are you satisfied with service provided by this Restobar?


i. Highly satisfied ii. Satisfied iii. Neutral
iv. Not satisfied v. Highly unsatisfied
6. Are the products offered by this Restobar adequate?
i. Yes ii. No

7. Do you think the offering price is reasonable?


i. Yes ii. No

8. Are you aware of promotions offered by this Restobar?


i. Yes but never used them ii. I always use them iii. No

9. Please rate the following


Excellent Poor
Description 5 4 3 2 1

Quality of food

Ambience

Variety of item

Service time

Personal relation

Thank you for your invaluable time in filling up this survey.


APPENDIX II
Following questions were asked as a part of interview conducted with owner of Jalan Jalan.
1. When was Jalan Jalan founded?
2. Who are the target customers of your restaurant?
3. What are the main features of your restaurant?
4. What are the major promotional activities conducted by the restaurant?
5. How often is your restaurant frequented by employees from surrounding offices?
6. In what ways can customers order food from your restaurant?
7. Do you think products and services offered by your restaurant are adequate?
8. Do you have frequent collaborative promotions with supplier companies?
9. How would you compare the quality of your food items to that of other restaurants?
10. How is your social media presence?
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and Publishers & Distributors (P) Ltd.

Shrestha, K. N. (2017). Fundamentals of Selling, Kathmandu: Nawin Prakashan

Hanna, N. and Dodge, H. R. (1995) Pricing Policies and Procedures, New York: New York
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Stiglitz, J. E. and Walsh, C. E. (2006). Economics: California: W. W. Norton & Company

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Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., and Sadachar, A. (2013). Entrepreneurial
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industry in UAE: IUP Journal of Management Research

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strategic competitive advantage: The Journal of Applied Business and Economics
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Walden Dissertations and Doctoral Studies

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