Nida

Tanveer
Mehreen
Shah

[ PAKISTAN INTERNATIONAL AIRLINES,

STRATEGIC REPORT]
Summited to: Dr Muhammad Ali Asadullah.
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Pakistan International Airlines commonly known as PIA is the national flag carrier of Pakistan. Its main
hub is Karachi while Lahore and Islamabad are its secondary hubs.

VISION STATEMENT

PIA aims to carve the utmost flying experiences consistently.

MISSION STATEMENT

To set the standard of excellence for flying across the globe by always striving hard
to provide unmatched services to all our prestige guests when it comes to safety,
entertainment and punctuality and the most state of the art airplanes gives us an
extra edge to meet our customer needs consistently and to grow more

STRATEGY FORMULATION

INPUT

IFE
EFE
STAGE CPM

MATCHI SWOT

SWOT
SPACE
NG
BCG

IE
IE

STAGE
GRAND
GRAND STRATEGY
STRATEGY

DECISIO QSPM MATRIX

N STAGE
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INPUT STAGE
INTERNAL FACTOR EVALUATION MATRIX
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EXTERNAL FACTOR EVALUATION MATRIX

OPPORTUNITIES WEIGHTS SCORE W*S

(W) (S)

Subsidy on oil prices 0.04 4 0.16

Ability to have maximum fleet and route 0.03 3 0.09

Increasing number of airports 0.05 4 0.04

Air crashes of other airlines 0.2 4 0.08

Changing customer trends 0.03 3 0.09

Low cost barriers 0.07 3 0.21

Industry recovery predicted 0.08 4 0.32

Better recruitment policy 0.06 3 0.18

Globalization of speed-ex 0.05 3 0.15

THREATS

Increase in interest rates 0.05 2 0.1

Increasing oil prices globally 0.04 3 0.12

New entrants 0.04 2 0.08

Inflation 0.05 2 0.1

Privatization 0.06 3 0.18

Terrorism threat 0.05 3 0.15

Time consumed by embassy for the visa 0.04 2 0.08

Devalue of currency 0.07 1 0.07

TOTAL 1 46 2.2

COMPETITIVE PROFILE MATRIX

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PIA Air Blue

FACTORS Weight Score W*S Weight Score W*S

(W) (S) (W) (S)

Advertising 0.05 2 0.1 0.05 1 0.05

Market Share 0.30 3 0.9 0.30 2 0.60

Safety 0.10 3 0.3 0.10 2 0.20

Punctuality 0.15 4 0.6 0.15 2 0.30

Fare charges 0.05 1 0.05 0.05 3 0.15

Customer Expectations 0.10 3 0.3 0.10 2 0.20

Management 0.05 2 0.1 0.05 1 0.05

Reliability 0.05 3 0.15 0.05 1 0.05

Resources 0.10 4 0.4 0.10 2 0.20

Technology 0.05 4 0.2 0.05 2 0.10

TOTAL 1 30 3.1 1 17 1.9