The company is known for being a leader in confectionery in Latin America.

The
German market is a market that also has several leading companies in biscuits,
sweets and chocolates, which is of great advantage for the company Nutresa
for the power introduced in the German market.

The emblematic brand of chocolates in Germany is called Ritter Sport, this

brand was a pioneer in the presentation at the table of chocolates, in addition to
being one of the most recognized companies in Germany. Created in 1912 by
Clara and Alfred E. Ritte, the company owns a great variety of products in the
line of chocolate, like

In this case we wanted to make a Joint Venture in which the people involved
carry out an activity in common, but do not establish a new company, but
agreements of collaboration in which stipulate clauses that govern the activities
that each party will carry out, the way to distribute Profits and risks. Ritter Sport
specializes only in chocolates, compared to having more product lines., It would
not be profitable for the German company to create a new company related to
this product and already has a leading position in this sector, and what is done
to do Is to take advantage of this to create a new product that will be marketed
in this country.

Taking into account the experience of nutrition in confectionery, cookies and

others we wanted to merge with Ritter Sport's long experience in chocolates.

Why chocolates and no other product? Germany is one of the leading chocolate
producing countries. Chocolate is part of the food culture of Germany and for
that reason considers that it is a key product when realizing the Joint Venture.

Most Germans prefer milk chocolate, characterized by a sweet and mild taste.
In this market, the importance for health continues to grow, the trend that leads
consumers along the type of food that must be eaten for their care, promoting
the consumption of so-called "super foods" or "super foods", such as Quinoa,
amaranth, goji berries, among others. Dark chocolate is considered part of this
category, thanks to the antioxidant properties attributed to cocoa, generating an
increase of chocolates with a high percentage of this fruit.

To carry out the joint venture between Nutresa and Ritter Sport, it was
established through a contract of the obligations and rights of each of the
parties in the function of the project. The contributions of goods and capital of
each of the parties are determined as follows: The project itself and the creation
of a new product, not a new factory, the product will be a new presentation of
Black Chocolate based walnuts , Changing the typical chocolate bar package
and transforming it into a triangle of similar size to the quantity that comes in the
bars and with the same dynamics of the bar of which is divided into several
squares, this presentation was divided into several triangles with The addition of
each triangle was filled with a different flavor.

In this case, the chocolate supplier would be Nutrients that allow the distribution
of cocoa at sea in Germany where the product (Dreiecks Chocolate) is
manufactured and distributed and the capital invested by each company is
proportional to the function it fulfills and in What is investing The contribution in
capital for the distribution of the product is given by the two companies but the
manufacture and the endowment of the raw material is done with their
respective company as already mentioned.