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Sustaining Mobility
Mrs. Conlin
15 February 2017
Executive Summary
This proposal was made to provide a solution for the problem of elderly people frequently falling while they
attempt to go up or down stairs. There is a vast amount of research to back the validity of this problem,
including the fact that about one third of the elderly population over the age of 65 falls each year, and the risk of
falls increases proportionately with age (Learn Not To Fall). Furthermore, at 80 years, over half of seniors (in
the United States) fall annually (Learn Not To Fall). Thus, our market is elderly people who need help walking
up or down stairs, which is a majority of seniors. An analysis of the market shows that there is a huge opening
for a product designed to solve this problem, as there are very few products that exists to combat the issue. We
have identified the weaknesses within our competition and strategies to capitalize on them. Our design included
extensive models and drawings that cover every single part of the product, ensuring that we have a clear plan
for construction and building. Our product is justified as it uses structurally sound materials, is very profitable,
solves the problem completely and effectively, is not a hassle, is not heavy, and is easy to use. We also have a
set schedule and strict management for our project that allows us to get all components done in a timely and
efficient manner
The Industry
Our product will be competing in the seniorcare sector pertaining to healthcare and safety. Products that are
produced from this industry are usually created to aid elders in their everyday tasks and so they are not harmed
by their inconsistent environment. Other companies in this industry include Medical Guardian, Life Alert, etc.
With the senior population projected to reach 83.7 million only even in the U.S. in 2020, revenues are estimated
to grow up to 300 billion dollars (Senior Care Industry). Our product will fit into this industry by providing
assistance to elderly people as they go up and down stairs. We can take advantage of this industry by designing
a cheap, quality, and effective product that seniors everywhere can use to help them in everyday life.
Market Analysis
The primary target market for our product will be seniors. The needs for this market fall mainly in the category
of structural body support, as elderly people face a loss of bone density and strength as they get older. The
needs of this market are not currently being addressed as well as they should be, with very few products out
there that provide specific support for elderly people as they go up or down stairs. This is shocking, considering
that falls are the leading cause of death due to injury among the elderly (Problems for Elderly People).
Furthermore, the products that do exist for this issue are not very well made or are not widely available due to
lack of production or an unreasonable price. Furthermore, we can be reasonably sure that there is a need and
demand for the product due to consultation with potential consumers. Mrs. Yamazaki, an elderly woman,
claimed that there needs to be a product out there that effectively solves the problem of falls on the stairs. As
seen with this consumer feedback, the demand for the product exists.
There is a widely available market for our product, the stair cane. While there exists a few products for the
problem we are trying to solve, these products are little in number and are not as effective as they should be
considering the seriousness of the problem. Our main competitor will be the EZ Step Stair Cane, which contains
many structural and material flaws. There are also a few other products, like the Walking Assist Device and the
Dual Stair Step Walker with Assist Bar. These products, however, are yet to be mass produced and sold at a
large scale. Thus, our market share estimation is about 30%, which is very high considering the expanse of our
market.
Strengths: Very sturdy design, expansive, simple to use, low maintenance cost, solves
problem
Weaknesses: Too heavy for seniors, expensive, not very innovative, ineffective despite
solving problem
Strategies: In order to take advantage of this products weaknesses, we will make sure
that our product does not contain heavy materials so it will be easy for the elderly to
carry, we will make sure to use inexpensive materials so that we may sell the product
at an affordable price, and we will rigorously test and improve the product to make sure
aesthetically pleasing
Strategies: In order to take advantage of this products weaknesses, we will make sure to
value our product at a reasonable price while also making a good profit, use materials
that are safe and guaranteed to help support the elderly, and use materials and colors that
aesthetically pleasing
Strategies: In order to take advantage of this products weaknesses, we will make sure to
value our product at a price that is very reasonable while also making a good profit, make
our product simple and easy to use, and reduce the maintenance need for our product to
nothing
Design Specifications
1. Target consumer includes senior citizens with ages ranging from 60 to 80 with no specification in
gender. (Verghese, Joe)
a. Customer needs (Level of importance: III)
i. The customer desires a new method of climbing up and down 12 steps of stairs, which is
the average number of steps in flights of stairs in households in the U.S., with as close to
no physical stress, but still being able to maintain their physical ability. (Verghese, Joe)
b. Performance (Level of importance: III)
i. The product must be able to successfully elevate a maximum weight of 225 pounds.
(Senior Health)
ii. The product consumer must perform some kind of physical action that will sustain bone
mass health of close to 7% or muscle mass between 17% and 21%. (Senior Health)
c. Target Cost (Level of importance: II)
i. Our competition product being the Stair lift which has a value of $2,146 (disregarding
maintenance fees), our goal is to strive for a cheaper cost than the stair lift. (Verghese,
Joe)
d. Size and Weight (Level of importance: III)
i. Depending on the product destination to be a portable or a static object the weight
constraints may vary, though no product should exceed 100lbs. (Senior Health)
ii. The size of the product should not be larger than the width of the stair case. The average
width in the U.S. is approximately 36 inches. (Verghese, Joe)
e. Aesthetics (Level of importance: I)
i. There are no exact aesthetic components that need to be addressed.
f. Materials (Level of importance: II)
i. The materials used must be comfortable for the consumer to step on.
ii. Materials should be durable to sustain weights up to 225 pounds without any permanent
deformations. (Senior Health)
g. Safety and Legal Issues (Level of importance: III)
i. The safety of the product is a major key to the performance, since the whole concept is
revolved around the safety of the consumer on flights of stairs.
ii. The desired outcome is an injury rate of close to 0 on flights of stairs.
h. Ergonomics (Level of importance: II)
i. The consumer should be able to climb flights of stairs considerably more efficiently than
normally. A desired efficiency in time of going up stairs is 20% faster. (Verghese, Joe)
i. Operating Environment (Level of importance: I)
i. The operating environment is pretty controlled in which the product should be mainly
used on staircases in modern households.
j. Global Environment (Level of importance: II)
i. The product should not release any harmful toxins or substances.
ii. Upon disposal, the product should be able to be repaired and reused for another cycle of
its service life.
k. Service Life (Level of importance: III)
i. Service life for this product should withstand at least 2 years before any noticeable
maintenance problems arise.
l. Product Life (Level of importance: II)
i. The product may be replaced in a span of close to 3~4 years with the increase in
technology.
m. Durability and Maintenance (Level of importance: III)
i. The product should not require any routine maintenance unless there are any
malfunctions that occur on the product.
ii. Durability should sustain the potential service life.
Possible Constraints
90 workdays
Budget up to $200
Only materials approved by teacher
Product Design
Cost Estimates
A. Staff Handle: Material - Pine Wood; Dimensions - 4.5 inches long/1 inch wide; Cost -
$0.25 (Home Depot). Staff: Material - Aluminum; Dimensions - 3 feet tall/7/8 inch
diameter; Cost - $19 (Gander Mountain). Block: Material - Synthetic rubber (outside) &
ULine Soft Foam Sheet (inside); Dimensions - 3.5 inches tall/16 inches wide/11 inches
B. Construction Time: 7 hours. Hourly Wage: $0.18 in Madagascar. Total Cost of Labor: $1.26
Design Justification
While there are a few drawbacks of our design, these are far outweighed by the many benefits our product has.
The aluminum and soft foam we are going to use are not the most environmentally friendly materials once they
are disposed, and the design can not be folded or compressed when not in use. However, our product is very
affordable for seniors, does its job not only correctly, but very effectively, uses sturdy materials, is aesthetically
pleasing, is designed for the comfort of seniors, and is very portable. The product improves on the materials and
design of the EZ Step Stair Climbing Cane, the main competitor, and has clear advantages, convincing
consumers to purchase our product over theirs. Furthermore, all laws and regulations pertaining to stairs and
safety have been thoroughly researched at taken into account while we created this design. For example, a stair
has a standard height of 7- inches, a minimum width of 36 inches, and should have headroom clearance of 80
inches (Staircase Regulations). The anticipated lifecycle of this product, assuming that there is medium and
average use, is 10 years. This lifecycle ensures the safety of the elderly and saves their money, further
convincing them to purchase the product. Due to the many advantages, strengths, and considerations listed
above of our design, we can be reasonably sure that our product will succeed on the market.
Project Management
Appendix
While climbing stairs, it seems as though there is no science involving what the body experiences, but in fact
there are a couple of events occurring to the body and the system around the body. A physics component
surrounding the physical action of climbing stairs is the power equation, which can be established in the
equation P=W/t. Power (Watts) is the rate in which work is done over time. While climbing the stairs, the use of
energy over the amount of time shows how much energy is used by the body. Another equation which is more
related directly to the momentum on the stairs is the angular momentum equation. Angular momentum
increases when you move farther from the earths center, thus the rate at which kinetic energy also increases.
In our market research, we found that there would be a huge need and demand for our solution. In fact, 30% of
people over age 65 and 50% over age 80 will fall once during the next year (Problems for Elderly). This shows
that the problem is very widespread among the elderly, thus making a huge demand for a product that solves the
problem. Thus, the main consumers and buyers of our product would be the elderly, or concerned relatives of
the elderly, so that they can ensure the safety of their loved ones. People would bother to try our product
because safety is one of the most valuable things one can have, and our solution aims to bring this to the elderly
1. How has your product design changed from the conceptual design to the final proposed design on which this
Our product has changed in a multitude of ways. The handle is now better molded to the hand, rather than being
just a rectangular prism. The cane is a bit longer and now reaches the midway point of the average elderly
person, as it used to be too short. The block will be made out of two materials rather than just one, with an outer
layer of rubber and an inner layer of soft yet sturdy foam. The reason for these changes is a better knowledge of
2. What do you think are the most important considerations for a potential investor to consider when deciding
The most important considerations for a potential investor to consider when deciding whether or not to invest in
a product are the feasibility of the product, the market availability for the product, the profit, the safety
considerations, and the necessity of the product. These factors are the most important as they determine whether
consumers will actually purchase the product, and whether it will succeed on an increasingly competitive
market.
Works Cited
Falls and Injury Statistics for Seniors and Elderly. (n.d.). Retrieved December 19, 2016, from
http://www.learnnottofall.com/content/fall-facts/how-often.jsp
Problems for Elderly People Climbing Stairs. (n.d.). Retrieved December 19, 2016, from
http://agingparentsauthority.com/elderly-needs/
Network, D. (2015, February 24). Staircase Regulations and Standards. Retrieved February 16, 2017, from
http://www.diynetwork.com/how-to/skills-and-know-how/carpentry-and-woodworking/staircase-regulations-an
d-standards