Group Discussion Topic: Social Media

Marketing
According to Wikipedia, Social media marketing is a recent addition to
organizations integrated marketing communications plans. Integrated marketing
communications is a practice organizations follow to connect with their target
markets.

Integrated marketing communications coordinates promotional elements:

advertising, personal selling, public relations, publicity, direct marketing and sales
promotion. Increasingly, viral marketing campaigns are also grouped into integrated
marketing communications.

Various social media outlets available are Facebook, Twitter, YouTube and Blogs.
The availability of these platforms on cell phone has added an advantage to promote
a brand through these social networking sites. Because cell phones are connected to
social networking sites, thus advertisements are always in sight.

Economic Times reported, Shah Rukh Khan-owned Kolkata Knight Riders (KKR)
couldn't make it to the final of the fourth edition of the Indian Premier League, but
principal sponsor Nokia isn't complaining. Reason: Its IPL campaign on Facebook
with the slogan 'KKR tension mat le yaar' was a raging success, according to Viral
Oza, marketing director, Nokia.

FMCG giant P&G was concerned about negative publicity when film maker Farah
Khan Tweeted about the shortage of Pampers diapers in Mumbai. The company
responded instantly sending her one months supply of Pampers Active Baby diapers.

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What is Goods and Services Tax

The Goods and Service Tax or GST is a taxation system where there is a single tax in
the economy for goods and services. This taxation system is meant to create a single
taxation system in the entire country for all goods and services.

GST Advantages
1. GST is a transparent Tax and also reduce numbers of indirect taxes. With GST
implemented a business premises can show the tax applied in the sales invoice.
Customer will know exactly how much tax they are paying on the product they
bought or services they consumed.

2. GST will not be a cost to registered retailers therefore there will be no hidden taxes
and the cost of doing business will be lower. This in turn will help Export being more
competitive.

3. GST can also help to diversification of income sources for Government other than
income tax and petroleum tax.

4. Under Goods and Services Tax, the tax burden will be divided equally between
Manufacturing and services. This can be done through lower tax rate by increase Tax
base and reducing exemptions.
5. In GST System bothe Central GST and State GST will be charged on manufacturing
cost and will be collected on point of sale. This will benefit people as prices will come
down which in turn will help companies as consumption will increase.

6. Biggest benefit will be that multiple taxes like octroi, central sales tax, state sales
tax, entry tax, license fees, turnover tax etc will no longer be present and all that will
be brought under the GST. Doing Business now will be easier and more comfortable
as various hidden taxation will not be present.

In the amended Bill a cap Of 18% GST will be applicable on Goods and Services
through the country.

Because of this Prices of Those Goods and services on which we used to pay taxes
below 18% will be increased.

For example right now we pay around 4-5% Tax on packaged foods. But after GST
the total tax on these products will definitely go up which will increase its retail price.
Similarly Jewelery, Mobile Bill, Credit Card Bill, Services rates will also go up.

And Prices of those goods and Services on which we used to pay taxes above 18% will
be reduced.

Fr example taxes will be reduced on Mini SUV for which we are paying 30-40% Tax
right now. After GST it will be reduced to 18%. Similarly Consumer goods like AC,
Refrigerator and Transportation cost will also go down.

More than 150 Countries have implemented GST and each of them faced Rise in
Inflation for next 3-5 Years.

GST Disadvantages
1. Critics say that GST would impact negatively on the real estate market. It would
add up to 8 percent to the cost of new homes and reduce demand by about 12
percent.

2. Some Economist says that CGST, SGST and IGST are nothing but new names for
Central Excise/Service Tax, VAT and CST and hence GST brings nothing new for
which we should cheer.
Demonetization
Demonetization refers to discontinuing of current currency units and replacing those currency
units with new currency units. It is a major decision and it impacts all the citizens of the
country because overnight all the money you have become a piece of paper which has no
value if you do not exchange it with new currency units or deposit it in the banks. In order to
understand demonetization better lets look at advantages and disadvantages of
demonetization

Advantages of Demonetization

1. The biggest advantage of demonetization is that it helps the government to track

people who are having large sums of unaccounted cash or cash on which no income tax
has been paid because many people who earn black money keep that money as cash in
their houses or in some secret place which is very difficult to find and when
demonetization happens all that cash is of no value and such people have two options one
is to deposit the money in bank accounts and pay taxes on such amount and second
option is to let the value of that cash reduced to zero.

2. Since black money is used for illegal activities like terrorism funding, gambling,
money laundering and also inflating the price of major assets classes like real estate, gold
and due to demonetization all such activities will get reduced for some time and also it
will take years for people to generate that amount of black money again and hence in a
way it helps in putting an end this circle of people doing illegal activities to earn black
money and using that black money to do more illegal activities.

3. Another benefit is that due to people disclosing their income by depositing money in
their bank accounts government gets a good amount of tax revenue which can be used by
the government towards the betterment of society by providing good infrastructure,
hospitals, educational institutions, roads and many facilities for poor and needy sections
of society.

Disadvantages of Demonetization

1. The biggest disadvantage of demonetization is that once people in the country gets to
know about it than initially for few days there is chaos and frenzy among public as
 everybody wants to get rid of demonetized notes which in turn sometimes can lead to law
and order problem and chaotic situation especially in banks and ATMs which are the only
medium to change the old currency units to new currency units.

2. Another disadvantage is that destruction of old currency units and printing of new
currency new units involve costs which has to be borne by the government and if the
costs are higher than benefits then there is no use of demonetization.

3. Another problem is that majority of times this move is targeted towards black money
but if people have not kept cash as their black money and rotated or used that money in
other asset classes like real estate, gold and so on then there is no guarantee that
demonetization will help in catching corrupt people.

As one can see from the above that demonetization has both advantages and disadvantages
and it is up to the government to see and analyze all the pros and cons and then decide
whether it is beneficial to go ahead with demonetization or not.

Arjun
People in India are smarter than you think.
No use of demonetization as most of the cash in circulation has come back into the
banking system and the amount spent in printing new notes is higher.

Deekshika
I think this step is just awesome!!!
Modi ji is the best At least he is doing something or the else

Diksha jain
A very very good step to remove black money from India

vikas
Nice well done
 VISHVAJEET SHAHI
Mr. Modi is not an economist. The major economists of India either resident or NRI
kept mum on this step and the people on tea-stall or a student of geography etc.
carried on commenting.Those who are in favour of the decision should produce the
comparative factual data of cost of replacement of money and benefits of this step,if
no then there is no matter either one agrees or not. Please keep in mind that Modi is
a human being not a deity.

Deepali Bhardwaj
Yes I think modi Ji had taken a good step in the beginning some have to face a little
problemsomething but at last everything will all right
At first I have also negative points towards narender modi but now I am totally
satisfied. .

Snigdha bhanja
Whosoever thinks that Modi ji has took a wrong step towards demonetization is a
fool because though there was some problem while exchanging the notes but
government found a good amount of black money and it is going to be used for our
convenient only .

ATMA - Association of Technical Market

Analysts
ATMA, the Association of Technical Market Analysts, is the association of Technical Analysts in
India, formed to spread awareness about the use and application of Technical Analysis amongst
the public and investment community in India and to facilitate free and fair exchange of ideas,
thoughts, intellect and wisdom in the field for whoever is interested. ATMA is where the most
successful, proficient, capable and qualified Technical Analysts of India assemble to share their
collective wisdom.
Membership is open to individuals who are interested in the field of financial Technical Analysis.
Different eligibility conditions and charges apply for membership categories, details of which are
available in the membership section.

ATMA is a not-for-profit organization for Financial Technical Analysts, registered on 7th January
2010 under the Societies Registration Act, 1860 as well as the Bombay Public Trusts Act, 1950.

The main objective of the Association is to promote and educate the public about the use of
Technical Analysis in making sound investment decisions. Whether you are doing intraday
trading or long term investments by fundamental analysis or any other kind of stock analysis or
for that matter analysis of any other asset class like Forex, Commodities or Equities the study of
price action is what we can help you understand better since we are here to free Technical
Analysis from the usual myths that surround it.

The Association holds regular meetings, at least once every month, providing a platform for
recognized financial analysts and the learners to come together and discuss the new
developments in the field, upgrading their own knowledge through exchange of information,
materials and ideas. From stock charts, forex analysis, technical trading, investment psychology,
risk management to diverse types of market analysis you can learn and share much with the
Indian Technical Analyst community at these meetings.

In the minds of the Trustees and Volunteers of the ATMA India is at a very important crossroad
with one of the highest levels of awareness and interest arising in financial markets and analysis
across the length and breadth of the country.

We stand committed to expanding the overall level of access to important materials and
resources to all our members and often to the public at large. Our commitment to expand the
availability of access to free books on the related subjects is reflected by an ongoing deposit of
very good books at the library of the Bombay Stock Exchange by us. We have already been
providing a totally Free Technical Analysis Software (that plots live intraday level charts of BSE
and NSE stocks), Free Technical Analysis Data and Free E-books on the subjects of trading,
Technical Analysis, Market Psychology etc. to all registered users of this website whose
memberships are approved.

The discussion forums, the ATMA network of recognized and committed market professionals will
all be available at no additional costs, save for the annual society dues to all registered and
approved members. These are powerful resources for learning from the experience, skills and
mutual sharing of experienced Technical Analysts and market personages.

We maintain highest professional standards and ethics as an Institution and require that our
Members and Affiliates to follow the same high standard and encourage all market professionals
to practice the same