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Demographic Audience Analysis era and have limited

memory of what life was


like before the war on
I. What is Audience Analysis? terror.

Audience analysis is the process A talk about investment


of examining information about your options would be very
listeners. That analysis helps you to different if you are
adapt your message so that your speaking with teenagers
listeners will respond as you wish. versus a group nearing
retirement.

II. Demographic Audience B. SEX


Analysis
Gender can define human
Observable Traits experience. Clearly, most
women have had a
Analysis consists of two steps: different cultural
Identifying the general experience from that of
demographic features of your men within the same
audience culture. Some women
have found themselves
Gauging the excluded from certain
importance of those features to careers. Some men have
a particular speaking situation found themselves blamed
for the limitations
imposed on women.
III. What to Consider
C. CULTURE/RELIGION
a. AGE
b. SEX
This might impact your
c. CULTURE/RELIGION
d. LANGUAGE message, choice of
e. PROFESSION/EDUCATION language, gestures, and
AL LEVEL other aspects of your
f. GROUP MEMBERSHIP speech. Not all cultural
membership is visibly
IV. DEMOGRAPHIC ANALYSIS obvious. For example,
people in German
A. AGE American and Italian
There are certain things American families have
you can learn about an widely different sets of
audience based on age. values and practices, yet
For instance, if your others may not be able to
audience members are differentiate members of
first-year college these groups. Differences
students, you can are what make each
assume that they have group interesting and are
grown up in the post-9/11 important sources of
knowledge, perspectives, People choose
and creativity. occupations for reasons
of motivation and
A talk about moral issues interest, but their
may depend heavily on occupations also
the religion of your influence their
audience members. perceptions and their
D. LANGUAGE interests.
Be careful with slang, F. GROUP MEMBERSHIP
idioms, or terms that may
not be familiar with the Because public speaking
audience you are audiences are very often
speaking to. members of one group or
another, group
E. PROFESSION/EDUCATIONAL
membership is a useful
LEVEL
and often easy to access
If you know the education facet of audience
levels attained by analysis. The more you
members of your know about the
audience, you might not associations of your
know their motivations, audience members, the
but you will know to what better prepared you will
extent they could be to tailor your speech
somehow afford the to their interests,
money for an education, expectations, and needs.
afford the time to get an
education, and survive
educational demands
successfully.

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