Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
500
500-word Written Assignment
9/19/2012
1
Brief Company History: What is the UNIQLO brand?
UNIQLO is a Japanese clothing company which describes itself as a modern Japanese company
that inspires the world to dress casual1. Originally established as a division of public Japanese
retail holding company Fast Retailing Co., Ltd., UNIQLOs first store was opened in 1984 in
Hiroshima City. By the October of 2005, the company had 700 stores in Japan and is still
currently positioned as the countrys number one specialty clothing retail brand. That following
month, Fast Retailing allowed UNIQLO to become its own operating entity, named UNIQLO
CO., LTD.2
UNIQLOs Future: Where are the growth opportunities for the company?
As it only became its own operating company in 2005, UNIQLO still has many opportunities to
continue promoting its name in countries where it recently opened up stores. Also, because of its
focus on winter products, UNIQLO should consider focusing new ventures to colder countries,
such as Canada. It should also work to strengthen its spring and summer lines. This will enable
UNIQLO to not only enhance its overall brand image, but will also assure the year-round loyalty
of its customers. Subsequent promotional campaigns should thus emphasize the companys
introduction of products suitable for the warmer seasons.
3
Appendix
Source: http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_08_n.pdf
Source: http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_11_n.pdf
4
Source: http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_11_n.pdf
Source: http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_11_n.pdf
5
Works Cited
1. UNIQLO Business. Fast Retailing Inc., Ltd. 4, Sept. 2012. Web. 17, Sept. 2012.
<http://www.fastretailing.com/eng/group/strategy/>
2. Company: Brand History. Uniqlo Co., Ltd. 2012. Web. 17, Sept. 2012.
<http://uniqlo.archive.tha.jp/us/company/index.html>
3. UNIQLO Business Model. UNIQLO Business. 6, July. 2012. Web. 17, Sept. 2012.
<http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html>
4. UNIQLO Lab Heattech. Uniqlo Co., Ltd. 2012. Web. 17, Sept. 2012.
<http://www.uniqlo.com/lab/heattech/us/>
6. Gramreen UNIQLO. Uniqlo Co., Ltd. with Grameen Healthcare Trust. 2012. Web. 17, Sept.
2012. <http://www.grameenuniqlo.com/en/>
7. Company: Corporate Information. Uniqlo Co., Ltd. 2012. Web. 17, Sept. 2012.
<http://uniqlo.archive.tha.jp/us/company/index.html>