{ A project all about being comfortable in your own, unique, and TrueSkin.

Kaylie Towles

The Mission of TrueSkin is to empower men and women to live healthier

lives of self-love.
 Table of Contents

1. Description of the problem 3-5

a. SWOT Analysis 3-4

b. Past and Present Attempts 5

c. Possible Consequences 5

2. Vision Statement 6

3. Plan Formation 7-14

a. Objective One 7

b. Objective Two 8

c. Objective Three 9

d. Objective Four 11

e. Objective Five 12

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Description of the problem

Overview

Every day, individuals are being told that they are not as good as the person next to them.

There is a constant comparison from oneself to another. This leads to lower confidence,

decreased mental wellness, and less self-love. All of these components put together harm society

by drilling in young minds that they need to work harder at being better. When people think of

the phrase body positivity, they may not even know what to think or what it means. There are

issues women and men face with feeling objectified or not good enough to feel comfortable in

their own skin. TrueSkin aims to empower all people to live healthier lives free from the burden

of self-hate. There is a growing need for people to talk about the social issues of comparisons

between individuals at any age and the tolls that it takes. There is no telling what a person can do

once they realize and embrace the person they were created to be. Submerge yourself in the

freedom of self-love and discover the beauty.

Strengths

The biggest strength that I will have in the project will be my own journey in fighting

stigmas that fat girls are not worthy. Through my own life, I have been affected with the issues

that come along with being judged by others. Now that I have the benefit of hindsight, I

understand that the criticism I faced as a young girl was because individuals were conditioned by

society to believe that it was okay to comment on my weight. My passion is for other women and

men to realize that they know their worth from their own opinions and no one elses. This issue

is not one that just I have experienced. Another great strength, besides my experience and

passion, is that there are many individuals have expressed interest in the message that TrueSkin

will send to young adults through the Awareness Week. The last listed strength is the Womens

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Leadership Project on Fort Hays State University campus. They see the ramifications that could

come from body shame and would be able to offer up suggestions and resources.

Weaknesses

With every challenge, there are weaknesses that add obstacles trying to lead to failure.

Addressing those weaknesses up front will allow for ease of addressing them. The greatest

weakness of this project is not knowing the level of interest that the community might have.

There is a stigma that goes with insecure people. Individuals mostly want to appear confident

even when they are not and if they do not believe they deserve to be treated better, they will not

want to attend. With that being said, another weakness is that I am not an expert. I am unable to

tell people how to live their lives perfectly that they never have any doubts about themselves as a

person.

Opportunities

Empowering individuals to have transformed lives of self-love will be the greatest

opportunity that will come out of the TrueSkin Awareness Week. With this new self-

empowerment, awareness of these issues will be brought to the light and passed by word of

mouth. Along with this, a stronger bond with the Womens Leadership Project will be created.

By both campaigns working on the same team, there is potential for great success lined up to

reach as many young adults as possible. Also, through the collaboration, individuals will be able

to learn how the issues overlap with one another. There will also be an opportunity for students

to receive resources if they feel the need to get educated further or need counseling.

Threats

Threats to a project are often not wanted during the planning process. For the TrueSkin

Awareness Week, a threat could be that there will be no organizations that wish to partner with

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TrueSkin. This could lead to no sponsorship for the project to be successful. Also, individuals

may not be interested in the project and potentially scrutinize me for my thoughts. There is a

huge chance for lack of support from the community and crucial stakeholders. If there is no

participation for the project, my voice as a leader will not be heard.

Attempts

There have been attempts through other organizations on campus to address this issue.

Specifically, the Womens Leadership Project works to educate woman and inspire them to lead

others and make their mark on society. They do this through several avenues to encompass topics

and activities that could interest many people in more than one way.

Also, this issue has had many attempts to be addressed all over the world. People can

hold projects and campaigns to battle the issue our culture has engrained in us. The trouble is that

there are many ways to tell women and men they do not need to change to look perfect for

society to accept them. However, once that person feels it in their soul that they are free to love

themselves without judgement, they can work towards living a healthier life.

Possible Consequences

The possible consequences that could happen are that depression in young adults could

increase dramatically. Depression is a serious issue that many do not think is a reality. Anxiety,

stress and loneliness could also increase. Once these factors increase, it could cause a ripple

affect into destroying friendships and relationships. Jobs and academic life could suffer greatly

for lack of self-confidence. By understanding these consequences, I understand the risks

involved and how they are all interconnected and vital for society to recognize.

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Vision Statement

This year, 2020, TrueSkin is setting up for the 3rd annual TrueSkin Awareness Week on

Fort Hays State University campus. This organization has had great success from the first year in

2017. The project has been refined to integrating more elements that allow for young adults to be

more interactive and learn what goals they can reach through self-love. Since this is the 3rd

annual event, there is a growing list of organizations in the community that are wanting to get

involved. Several students who have attended the TrueSkin Awareness Week in the past have

taken leadership positions to plan and host the event to be bigger and better than ever. Each year,

a new service project is added to add variety. The organization is grounded in the idea that by

helping someone else, there is a sense of fulfillment and self-worth rising.

There is also an increasing number of men that attend the Awareness Week. In the

beginning, there was great concern that men do not think these issues apply to them. However,

men are just as involved as women are at this point. The talking points have become much more

defined each year. The focus is not just on body weight, but also height, abilities, sexual

orientation, race, and facial traits. The beliefs of TrueSkin are that any person of any background

has the right to be comfortable in their own, unique, and TrueSkin.

For the biggest change happening next year, 2021, TrueSkin will be opening another non-

profit location in College Station, Texas. This is where the founder of TrueSkin, Kaylie Towles,

is living and looking to reach lives across the nation. Awareness about the way cultures judge

everyone will be a topic discussed regularly. As the process continues, there is great hope for the

momentum of this project to pick up speed and show people the strength they have by loving

themselves and being courageous.

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Plan Formation

Objective 1: Research the topic of body positivity and self-esteem

Action Step 1: Find organizations whose goal is to build body positivity across

many factions

What: Kaylie will look for organizations whose values match or contradict

her perspective for alternative viewpoints

How: Kaylie will use the internet google search

Who: Kaylie Towles

When: September 30, 2016

Resources: Internet

Communication: Kaylie will tell Jordyn the research steps taken

Action Step 2: Participate in a conference call with The Body Positive about body

positivity

What: The Body Positive is hosting a conference call with individuals

interested in bringing a body positivity mindset to their campus

How: Kaylie Towles will call Naomi Finkelstein at 563-999-2090

Who: Kaylie Towles & Naomi Finkelstein

When: October 4, 2016

Resources: Conference phone call

Communication: Kaylie will speak openly over the phone

Action Step 3: Speak with Jordyn Sanders about topics learned from body

positivity for advice and recommendations

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 What: Kaylie took notes from the conference call to use some material for

getting her message across to individuals about self-love.

How: Kaylie will talk to Jordyn about the conference call with The Body

Positive

Who: Kaylie Towles & Jordyn Sanders

When: October 7, 2016

Resources: Phone Call

Communication: Kaylie and Jordyn will have a face-to-face conversation

Objective 2: Recruit students to partner with in hopes of making a campus wide impact.

Action Step 1: Talk to Isaiah Maxi

What: Kaylie needs a partner to help formulate ideas, so she will talk to

Isaiah about the idea of an awareness week

How: Kaylie will take notes as she is talking to peers and gaging their

interest

Who: Kaylie Towles and Isaiah Maxi

When: September 30, 2016

Resources: Kaylie will use her classes to make announcements

Communication: Kaylie will take note of who is willing to collaborate on

this project

Action Step 2: Speak with the Womens Leadership Project about partnering for

the TrueSkin Awareness Week

What: The Womens Leadership Project will have resources and statistics

about the issues the project is focusing on

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 How: Kaylie will call the Womens Leadership Project at 785-628-5592

Who: Kaylie Towles, Kaiti Dinges, Kandice Wright & Carlie Snethen

When: December 1, 2016

Resources: Phone call

Communication: Kaylie Towles, Kaiti Dinges, Kandice Wright & Carlie

Snethen will have an open conversation about ideas and resources

Action Step 3: Speak to VALUE class to brainstorm ideas

What: Kaylie will make a list of ideas and ask for opinions of the VALUE

class in order to be successful

How: Kaylie will take a list of ideas to gain opinions of the VALUE class

in order to be successful

Who: Kaylie Towles & VALUE students

When: February 3, 2017

Resources: Notes will be taken over the discussion

Communication: Kaylie and team members will need to know who is

going to talk to which business

Objective 3: Create promotional media and advertisement for the TrueSkin Awareness

Week

Action Step 1: Create a music video to the song Try by Colbie Caillat

What: Kaylie will speak with the Department of Leadership Studies, the

Womens Leadership Project and Isaiah Maxi for resources

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 How: Kaylie will walk into the Department of Leadership Studies office in

Rarick Hall room 235 and the Center for Civic Leadership office in Custer

Hall room 207

Who: Kaylie Towles, Justin Greenleaf, & Kaiti Dinges

When: January 31, 2017

Resources: Kaylie will take notes of ideas and resources available

Communication: Kaylie will notify recruited team members of ways to

promote event effectively

Action Step 2: Create promotional video and invitations for the TrueSkin

Awareness Week

What: A scene for the video will be set and recruited team members will

be acting in the video

How: Isaiah Maxi will record the video with a camera

Who: Kaylie Towles & Isaiah Maxi

When: March 10, 2017

Resources: A camera

Communication: Kaylie and recruited team members will lip sync the

words to Try by Colbie Caillat

Action Step 3: Send promotional video about the TrueSkin Awareness Week to

FHSU students via social media.

What: The video along with invitations will be sent to student

organizations on campus and shown on Facebook

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 How: Kaylie and recruited team members will upload promotional videos

to the internet and send them to Fort Hays State University students

Who: Kaylie Towles & recruited team members

When: March 16, 2017

Resources: Internet

Communication: Kaylie and recruited team members will speak to student

organizations

Objective 4: Host TrueSkin Awareness Week

Action Step 1: Reserve Cody Commons in the Fort Hays State University

Memorial Union

What: Kaylie will reserve a location for the TrueSkin Awareness Week

How: Kaylie will call and speak to Presley Smith in the Memorial Union

Office at Fort Hays State University

Who: Kaylie Towles

When: October 25, 2016

Resources: Phone call

Communication: Kaylie spoke with Presley Smith in the Memorial Union

Office to reserve the Cody Commons

Action Step 2: Set up for TrueSkin Awareness Week will take April 4-6th, 2017 in

the Fort Hays State University Memorial Union

What: There will be decorations and materials for the event to be

successful

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 How: Kaylie will set up and decorate the feature wall lobby and Cody

Commons in the Memorial Union at Fort Hays State University

Who: Kaylie Towles & recruited team members

When: March 28, 2017

Resources: Decorations and prepared materials for the event

Communication: Kaylie will discuss with recruited team members what

the venue should look like

Action Step 3: Enjoy and host the TrueSkin Awareness Week

What: The event will take place that allows event attendees to feel

empowered with self-love.

How: Ensuring the event runs smoothly and that people get out of the

event what the intended goals are that were outlined by Kaylie Towles

Who: Kaylie Towles, Jordyn Sanders, Dawn Prather, event attendees

When: April 4-6, 2017

Resources: Event Materials

Communication: A welcoming smile will be key by Kaylie to engage with

students on campus

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