Malwa Institute of Science & Technology,

Indore

DEVI AHILYA VISHWAVIDYALAYA, INDORE

A
Synopsis
On
A STUDY OF FORMAR EXPECTATION TOWARDS
BRANDED FERTILIZER COMPANY WITH SPECIAL
REFRENCE TO RAMA PHOSPHATE

(A Research Synopsis submitted as partial fulfillment for

the award of the Degree of Masters of Business
Administration)

(2015-2017)

UNDER GUIDENCAE:
SUBMITTED BY:

Prof. NEHA CHOUHANN GANESH CHANDRA

JOSHI
 MBA
3 Sem.
rd

Roll
No.:52770040

INTRODUCTION

India is one of the worlds largest and oldest agrarian economics. Agriculture
is the backbone of Indian economy. Agriculture contributes more than 26% of
the national income of our country. It earns about 14% of the Indias foreign
exchange. It provides employment opportunities more than 65% of the work
force directly and indirectly.
The increasing number in population means higher demand for food. Threats
in agricultural production such as pests, loss of soil fertility and lack of
nutrients may result in low percentage of plants to harvest.
Fertilizer is an organic or inorganic material of natural or synthetic origin that
is added to a soil to supply one or more plant nutrients essential to the
growth of plants. Fertilizer is an organic or inorganic material of natural or
synthetic origin that is added to a soil to supply one or more plant nutrients
essential to the growth of plants.
Now expectation and the level of satisfaction of farmers is an essential one
for withstanding a brand. The factors influencing the farmers for purchasing
branded fertilizer like quality, price, availability and advertisement.
Today, consumer market is flooded with various brands of fertilizers. Each
branded fertilizers stands out distinctly when grouped with other
Branded fertilizer. This study will take a Rama phosphate as the test
company to analyze farmer expectation towards branded fertilizer company
and also analyze level of satisfaction with their offer product.

Rama phosphate is one of the leading fertilizer manufacturing companies in

India. It is public limited company with stocks listed on stock exchange.
Rama phosphates are in existence for the last 21 year and one of its units at
Pune is in existence for last 40 years and pioneer in India. RP Is listed public
limited company on the Bombay stock exchange, National stock exchange
and other stock exchanges in India.

The total installed capacity of the company is 4.63 lac MTs of single super
phosphate and 1.83 lac MT of sulphuric Acid.
RPL is one of the largest manufactures in India. The products of RPL are
marketed in various states in the country under brand name of Girnar
Suryaphool. Both the brands are leading brands in the state of
Maharashtra, M.P., Chhattisgarh, Rajasthan, Karnataka, Gujarat etc.

The company oil division is situated next to its fertilizer division within the
same premises and has capacity of seed crushing of 165000 MT at an
average of 600 TPD. The company plant is fully integrated plant with all
requisite facilities for storage of seeds in silos, crushers expender, DT,
Flakers, storage godown for de oiled cake and tanks for storing crude oil.
The main highlight of its oil plant is that it has been awarded ISO- 140001
from japan for environment protection in the factory premises.

Product range of the company include

Single super phosphate (powder as well as granule )

Mixed fertilizer namely NPK

Chemicals like sulphuric acid, oleum, etc.