912638199

Homeostasis Wellness Center

Alicia Jackson

GWAR353 (01)

05/18/16

Mission Statement

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At Homeostasis Wellness center, we believe that balance achieved through physical

health, nutrition, and mental health is all part of reaching ones maximum well-being.

Introduction

At Homeostasis Wellness Center our philosophy is balance among the mind, body, and

spirit. We focus on a holistic view of health in which physical fitness, nutrition, and mental

health are all equal parts of achieving ones maximum well-being. We are passionate about

creating health inside and out, and pushing our members to become the best versions of

themselves. In our current society that does not support our health as a whole, we strive to

restore the balance our body and mind need.

Here at Homeostasis Wellness Center we create programs for each member based on their

current health, lifestyles, and the goals they want to achieve. We understand there is no

universal method to health, and strive to make a program that works best for each individual.

We offer personal training, nutritional assessments and meal planning from our Registered

Dietitians, and group classes in yoga, pilates, meditation and more. We also offer weekly

meals based on the meal plans created by our Registered Dietitians. We will send you home

with a weeks worth of breakfast, lunch, and dinner, all made in our state of the art kitchen

with wholesome ingredients from local organic farms. Every meal will be tailored to your

specific needs and help you achieve your goals. We pride ourselves on being an

environmentally friendly and sustainable practice that gives back to the community that

provides for us. We push our members to engage in our community and live sustainable lives

at home. Through our programs we will show you how to manage stress, increase energy in

your life, live naturally, and overall be a healthier whole. For a full list of products, services,

and prices please see Appendix A

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Classification and Type of Food Service

To create our Meal Plan Program, we use a combination of the Conventional

Foodservice system and the Ready-prepared system. Unlike a typical ready-prepared system

in which foods may be frozen and stored for weeks, our food is made over the weekend and

then sent home with the clients during our pick-up windows on Sunday night and Monday

morning. This gives our customers 5 days of breakfast, lunch, and dinners which we send

home in reusable containers, our then customers return the containers on Saturday mornings

to prepare for the next week. We want our food to be freshly prepared with

wholesome ingredients, therefore all our foods come from local organic farms that pride

themselves on sustainability and the freshest most natural products. These farms include

Terra Firm Farm, Riverdog Farm, Marys Chickens, Fishchoice, and Siren Fish Co. Since our

meals are only created on the weekends, we can get the freshest ingredients for each

weekend, which means our food will not be sitting around for weeks before we create your

meals. Our meals are prepared or partially prepared with the exception of our meats. Poultry

and fish will be pre-seasoned, marinated, and include proper cooking instructions. We use a

single-use weekly menu created individually for each client based on their current nutritional

needs created by our Registered Dietitians.

One-Day Sample Menu

Through our weekly meal program, we offer natural holistic meals based on our

Registered Dietitians meal plan. From the foods recommended for proper success we create a

weekly menu of well rounded meals sourced from local organic farms. All of our produce

and animal protein comes from suppliers who focus on sustainability, respecting natural

ecosystems, and producing nutritional organic food. The dishes we offer consist of:

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vegetables, fruits, whole grains, nuts, poultry, eggs, dairy, and seafood. Our center does not

endorse the consumption of red meat and therefore will not offer it in our meal

program. These weekly menus are single-use and change based on our clients'

progression, preferences, and the seasonal produce available. Included in our weekly meal

program is 5 Breakfasts, Lunches, and Dinners, each day consisting of different meals. See

Appendix B for a one day sample.

Target Population

The Homeostasis Wellness Center is targeted at those who want to be in touch with

themselves, are open minded, and serious about change in their body and life. More

specifically our main target population is 25-45 year old millennial and members of

generation X. This is a group of people who live busy, fast paced, career oriented lives.

Homeostasis wellness center is not a cheap facility and therefore our target population has to

be able to afford what we are offering, that is why we chose 25-45 year olds. This generation

has no problem spending money on quality, and that is exactly what we are offering. Many

will spend $10 on an organic fair trade cup of coffee everyday or $600 on a music festival.

Clubs like Equinox are filled with this generation paying $190+, but we can offer a better,

more rounded sustainable service for significantly cheaper. The majority of millennials,

hold similar attitudes toward socially responsible companies in that they are likely to trust

the company more, purchase the company's products, and pay attention to the message of the

company, (Valentine, 2013). Being a socially responsible company we can feed into this

market. Many members of these generations did not learn to cook growing up, but still want

high quality organic healthy cuisine at home, Millennials are far more likely than older

generations to order food from restaurants for delivery or carry out, (Howe, 2014). They

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want the best sustainable ingredients prepared the best way, specifically for them, and that

is exactly what we offer at homeostasis wellness center. We are an all inclusive center that

pushes all members to be the best version of themselves. With only 15% of U.S adults

engaging in regular exercise, one of the most important barriers noted is time (McNatt et al.,

2006). Without the time to go to the store and cook healthy meals it can be easy to fall

behind in keeping proper nutrition. To be successful, we shouldnt have to sacrifice our

health, and that is why Homeostasis Wellness Center is here to make the road to health and

inner peace easier. With our Meal Plan Program we offer the help you need to have delicious

organic meals, when you need them, without the hassle.

Location

The Homeostasis Wellness Center is located in the Outer Richmond of San Francisco.

In the Outer Richmond, our members have the opportunity to relax, better themselves, and

get away from busy San Francisco life while still being in the city. San Francisco is a

city known for being healthy, caring about sustainability, and their effect on the environment.

In 2015, the American Fitness Index ranked San Francisco the 4th fittest city in the

Country excelling at physical activity, fruit and vegetable consumption, and low obesity rates

when rated against the 50 largest metropolitan cities in the country (AFI, 2015). This is

a perfect home base for Homeostasis Wellness Center which values the same principles. We

bring these principles into our facility by encouraging our members and the community to

live environmentally responsibly, and sourcing all our food from local organic farms who

value sustainability. The San Francisco Bay Area also, constitutes a major locus, possibly

the major locus, of the holistic health movement in the U.S., therefore being the perfect city

to expand and share in the movement (Baer et al., 1998). San Francisco is a busy yet

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environmentally conscious city, and the exact target population to understand what

Homeostasis Wellness Center is all about.

Financial Plan

The revenue for Homeostasis Wellness Center will come from two places, the club and the

meal program. The whole center collectively brings in $1,647,525 annually before expenses.

Due to being a small scale operation we project an average of 300 members per month, this

will bring in $300,225 annually after expenses. We expect about 50% of members to use our

Basic $75 membership, 35% of members to use our Silver $150 membership, and 15% of

members to use our Gold $300 membership. Staffing expenses will be about $489,300

annually. This is to cover 2 Registered Dietitians, 6 Personal Trainers, 5 Group Class

Instructors, 6 House staff members, 2 spa staff members, and a Manager.

Our meal program is a small operation intended to give our client a completely

individualized experience, because of the attention we give to each client we only prepare

weekly meals for 75 to 100 clients on average, with a maximum capacity at 150. Each week

of meals costs our customers only $150 for 5 days of food with 3 meals each day at $10 per

meal. After factoring in food costs and payroll, revenue for the meal program is about $7,768

per week and $403,936 annually. Payroll for the meal program will require $1,800 a week.

This will be to pay 5 employees $15 per hour to work 3, 8 hour shifts Friday, Saturday,

and Sunday.

Overall food costs come to about $4,074 to $5,432 per week, and about $55 per order.

Food costs will fluctuate depending on produce in season and needs of client. Our produce

will come from Terra Firma Farm and River Dog Farm and will cost about $1,500 - 2,000

week at about $20 per order. Beans, nuts, and grains will cost $1,036.5 - 1,382 per week at

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about $14 per order. Poultry and eggs will be sourced from Marys Chickens and will cost

about $412.5 - 550 per week at about $5.50 per order. And finally our seafood will be

sourced from Harbor Pride Seafood and Siren Fish Co. and will cost $1,125 - 1,500 per week

at about $15 per order.

Occupancy, interest, depreciation, other expenses will be about $373,664 annually.

This bring our overall revenue after expenses to $704,161 annually, combining club and food

program revenues. While Homeostasis Wellness Center may be a small operation we clearly

are able to be profitable.

Equipment

Our meal program is a small sustainable operation, and because of this we do not

need a lot of equipment. Since we use a conventional ready-prepared system in which our

food is bought, prepared, and served all over the weekend, we do not require long-term

storage. We also only make a maximum of 150 orders per week so the amount of food that

we do have to store short term, is small. All of our food comes from local sustainable farms

which decreases transportations costs, gas, and energy. We will have 3 refrigerated cabinets,

one to store our poultry and seafood, another for fresh produce, and the last for finished

meals waiting to be sent home. Since we require our members to return our reusable

containers for their next week of meals, we only have to pay for packaging for

new members to the program. We also only buy what we need for the week of orders, so

there will be no food in the refrigerators come Monday, and we can turn them off until Friday

when we need them again. This will save energy and money in addition to purchasing energy

saving appliances, like Energy Star. We will also have shelving units for dry storage (grains,

nuts, beans, dried herbs, etc.). Any remaining food will be donated to local food banks and

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homeless shelters as apart of our philosophy to give back to our community and create our

food sustainably.

Conclusion

Homeostasis wellness center is a small operation that has the customer in mind, not

profit. By staying small we are allowed to give each guest the one-on-one time and attention

they need to best achieve their health goals. We focus on a holistic view of health in

which physical fitness, nutrition, and mental health are all equal parts of achieving

ones maximum well-being. We care about overall health, not maximum weight loss. By

taking a Holistic approach to health we help create balance on all fronts, mind, body, and

spirit. By engaging in our programs we can help you physically, mentally, and spiritually

through physical fitness, nutrition, meditation, and more. With our individualized programs,

the stress is removed from regaining balance, as we create your workout and meal programs

to aid in your success.

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Appendix

A: Products and Services

Membership
Basic $75/month
- group classes, machine access, 60min initial consult with registered dietitian, once a month
fitness consult (build workout program)
Silver $150/month
- group classes, machine access, spa access, 1hr twice/month personal training session, 60min
consult with registered dietitian once a month, once a month fitness consult (build workout
program)
Gold $300/month

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- group classes, machine access, spa access (1 60min massages/month), 1hr/wk personal training
session, 60min consult with registered dietitian twice a month, once a month fitness consult
(build workout program)

Membership Add ons

Personal Training:
1 hour session: $25
3hr/week: $275/month ($22.92/hr)
6hr/week: $500/month ($20.83/hr)
12hr/week: $875/month ($18.23/hr)
60min consult with Registered Dietitian: $80
60min massages in spa: $40-100
Spa access: $10/month

Meal Program
- $150/week
- 5 breakfasts, lunches, and dinner
- 30min consult with RD to create weekly meal plan

B: Sample Menu
- A one day sample of a weekly menu recommended for an overweight diabetic female with a

meal plan of 1800 kcal per day

Breakfast

Protein Parfait

Greek Yogurt, Almonds, Pistachios, Homemade Granola, fresh seasonal fruit, topped with Chia

Seeds and a drizzle of raw honey.

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Lunch

White Bean Salad with walnuts and feta

Served on a bed of Arugula with Avocado

Dinner

Teriyaki Salmon Quinoa Bowl

Including kale, roasted peppers, portobello mushrooms, and ginger

References:
Chamness, B et al. (2015, May) American College of Sports Medicine American Fitness Index.
http://americanfitnessindex.org/wp-content/uploads/2015/05/acsm_afireport_2015

Hans A. Baer, John Hays, Nicole McClendon, Neil McGoldrick, Raffella Vespucci, The
holistic health movement in the San Francisco Bay Area: Some preliminary
observations, Social Science & Medicine, Volume 47, Issue 10, November 1998, Pages 1495-
1501

Howe, N. (2014, July 2). Millennials Struggle to Pass Life Skills 101. Retrieved May 16, 2016,
from http://www.forbes.com/sites/neilhowe/2014/07/02/millennials-struggle-to-
pass-life- skills-101/#799438266777

McNatt, J. , Schrop, S. , Gilchrist, V. , Stockton, L. , McCord, G. , et al. (2006). The medically

underserved: Who is likely to exercise and why?. Journal of Health Care for the
Poor and Underserved, 17(2), 276-289.

Valentine, D. B., & Powers, T. L. (2013). Generation Y values and lifestyle segments. The
Journal of Consumer Marketing, 30(7), 597-606. doi:http://dx.doi.org/10.1108/
JCM-07-2013-0650

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