LET'S GROW

TOGETHER
A Campaign by Nathan Dewire,
Sam Kodatsky, Leah McCloud,
Elizabeth Baldwin, Alexander
Meloy, Zach Keyes
 LET'S GROW
TOGETHER

TABLE OF CONTENTS

SUMMARY 1

RESEARCH 3

KEY FINDINGS 4

PUBLIC 5

GOALS 6

OBJECTIVES 6

STRATEGY 6

KEY MESSAGE 6

TACTICS 7

TIMELINE 11

BUDGET 12

EVALUATION 13

APPENDIX 15

BIOGRAPHIES 26

1
 LET'S GROW
TOGETHER

SUMMARY
As a unique, globally focused
nonprofit organization, Acid
Survivors Network (ASN) wants to
grow awareness and obtain more
monetary donations. To do this,
ASN asked us to draft a public
relations plan to increase the
awareness of the services offered
to acid survivors from ASN and to
increase donations from people in
the tri-state area.

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RESEARCH

Formal / Primary
Survey
We conducted a survey to 56 people ages 18 and older through SurveyMonkey in the tri-
state area to ask general questions on the participants knowledge and awareness of acid
violence and find out more about their donation tendencies.

Formal / Secondary
Database
We collected and analyzed data from Acid Survivors Foundation and CERESAV about the types of
donations they look for and information about how much in donations they have earned in the past year.
Then we researched how the organizations gathered donations in general and how they reach out to
people to donate to the survivors.
In addition, we collected data from the Philanthropy Roundtable to determine who is donating in the
United States and to see how many donations there are in a calendar year.
Finally, we researched data from the National Center for Charitable Statistics (NCCS) to find out more
about the people or organizations that are donating the most to non-profits.

Informal / Secondary

Data Analysis Interview with Survivor

We analyzed the data sent to us from ASN about
their services and their current position. This
included information related to the donations
they seek, their budget, the services they offer,
as well as the different tactics they have
implemented in the past.
We watched and analyzed a video from a 2016
Fall PRISM group where Sarah Wullenweber had
her group travel to Columbus to interview a
survivor of acid violence. This video had
information regarding how acid attacks occur and
other information regarding how their lives have
changed since the event. It also gave information
on how organizations like CERESAV and ASN
aid acid survivors.

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 LET'S GROW
KEY FINDINGS TOGETHER

82 percent of people donate to d

p le s urveye
charities based on a personal and peo
percent of ty based
on
emotional connection to the 38 ha ri
to a c n.
charity. donate us affiliatio
religio

70 pe ne
rcent aso
of pe h
more
inclin ople s only ealth ons
urvey
dona ed to giv ed ar A SN n a h onati
tions e mo e ,
tly withi her d ry.
rathe ne ta ry e n t
r than rr ct ga oneta
good physi
c Cu onta to
s. al c ion not m
a t
iz
r g an at are
o th

In 2016,
$18,118
from don .62 was ate
ations & made
m i lie s don
business fa ass
that, $14
,881.00
sales. O
f er-i ncome m id dle cl
Low an a.
donation
s. The re
was from
m oney th -state are
st of the more tri
was from ir money lie s in the
business
sales. fami

Givi
ng t
pea o a cha 5 .45 percen
t
ks ritab re a,
perc at ages le o state a
ent rg In the tri- h eard of a
n
of h 6 1 -75, anizatio of people
ha v e
rs of
ous
eho where 7 n at h e lps survivo
tion th
lds d
ona
7 organiza nce.
te. acid viole

67 percent of the 56 people

surveyed in the tri-state area According to Pew Research
consistently donate to a charitable Center, 34 percent of individuals
organization. ages 65+ used social media in
2016.

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PUBLIC

People ages 61-75 in the tri-state area

According to our research, 77

percent of people 61 to 75
donate the most to charities.
By focusing on the public of
people ages 61 to 75, we will
spread the awareness of ASN
and what they do as a non-
profit organization. Also, our
research indicates that very
few people in our target area
have heard of ASN prior to our
survey, which makes them
ideal to learn more about the
organization and what it offers.

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 LET'S GROW
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GOALS

To increase the amount of monetary donation to ASN.

OBJECTIVES
To receive $35,000 in one year from our primary public of
ages 61 to 75 years old.
To increase the awareness of acid violence from 5.5
percent to 25 percent in the tri-state area in one year from
our primary public.

STRATEGY

Through the use of various communication tactics, we will

grow awareness of acid violence and increase donations
from our primary public to Acid Survivors Network.

KEY MESSAGE

Your donation to Acid Survivors Network provides

support for survivors of acid violence in Uganda.