CITY COLLEGE OF MANAGEMENT

SUMMER TRAINING REPORT

ON
" CUSTOMERS SATISFACTION TOWARDS IDEA CELLULAR"
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF DEGREE

OF

BACHELOR OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF: SUBMITTED BY:

Mr. SHASHWAT KUMAR DWIVEDI RUBY RAWAT

ASSISTANT PROFESSOR ROLL NO. 15104101088

CITY COLLEGE OF MANAGEMENT CITY COLLEGE OF MANAGEMENT

CITY COLLEGE OF MANAGEMENT

SESSION - 2017-18
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 CERTIFICATE OF ORIGINALITY

I Ruby Rawat Roll No 15104101088 of, a full time bonafide student of Bachelor of Business
Administration of City College of Management. I hereby certify that for this project work
carried out by me at Customer Satisfaction Towards IDEA Cellular the report submitted
in partial fulfillment of the requirements of the programme is an original work of mine carried
out under the guidance of the mentor Mr. Shaswat Kumar Dwivedi based or reproduced from
any existing work of any other person or on any earlier work undertaken at any other time or for
any other purpose, and has not been submitted anywhere else at any time to the best of my
knowledge.

(Student's Signature)

Date:

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 DEPARTMENT OF MANAGEMENT

This is to certify that the project entitled CUSTOMERS SATISFACTION TOWARDS IDEA

CELLULAR submitted by Ruby Rawat Roll No. 15104101088 and in the partial fulfillment

of the requirement for the award of the BACHELOR OF BUSINESS ADMINISTRATION of

City College of Management to the best of my knowledge it is a record of students own work

carried under our supervision and guidance. The project report embodies result of original work

and the study carried out by the student and the contents do not form the basis for the award of

any other degree to the candidate or to anybody else.

Mr. SHASWAT KUMAR DWIVEDI

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 DECLARATION

I hereby declare that the project entitled CUSTOMERS SATISFACTION

TOWARDS IDEA CELLULAR

submitted by me in the partial fulfillment of the requirements for the award of the degree of

Bachelor of Business Administration of College Name City College of Management is a record

of my own work carried under the supervision and guidance of Mr. Shaswat Kumar Dwivedi

To the best of my knowledge this project has not been submitted to College Name City College

of Management or any other University or Institute for the award of any degree.

RUBY RAWAT

ROLL NO. 15104101088

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 ACKNOWLEDGEMENT

I would like to thank for providing me the opportunity to add a new dimension in my
knowledge by getting training in this esteemed organization.

It gives me great pleasure to express my regards and profound gratitude to my Mentor

Mr. Ritesh Mittal for his expert guidance throughout my training. I am highly indebted for his
painstaking attention and giving me his valuable time towards my projects and suggestions
which helped shape my project to perfection.

The acknowledgement will not be complete without a vote of thanks to the entire team of
their help and support at all times. There are numerous other people whom I may not be able to
acknowledge here but their contribution is equally important in the success of my project.

Finally I want to thank all my friends with whom I had developed a special bond for their
helping attitude and co-operation during the course of this project.

RUBY RAWAT

ROLL NO. 15104101088

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 INDEX

CHAPTER -1

INTRODUCTION
CUSTOMER SATISFACTION MEASUREMENT
METHODLOGIES
IMPROVING CUSTOMER SATISFACTION
CUSTOMER SATISFACTION SURVEYS
BENEFITS AND CHALLENGES

CHAPTER -2

RESEARCH METHODLOGY
METHODS OF RESEARCH
NEEDS OF THE STUDY
OBJECTIVES OF THE STUDY
LIMITATIONS OF THE STUDY

CHAPTER -3

INDUSTRY PROFILE
COMPANY PROFILE
PRODUCT PROFILE

CHAPTER -4

DATA ANALYSIS
INTERPRETATION

CHAPTER -5

FINDINGS & SUGEESTIONS

BIBLOGRAPHY
QUESTIONNAIRE

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 CHAPTER -1
INTRODUCTION

7
 CHAPTER-3
INDUSTRY PROFILE &
COMPANY PROFILE

8
 CHAPTER -4

DATA ANALYSIS &

INTERPRETATION

9
CHAPTER -5
FINDIGS &
SUGGESTIONS

10
BIBLIOGRAPHY

11
QUESTIONNAIRE

12