DOCUMENTO A COMPANY PRODUCT

Keyla Liliana Isaza Hurtado

SERVICION NACIONAL DE APRENDIZAJE (SENA)

TECNOLOGIA EN GESTION LOGISTICA

2017
 INSTRUCTIONS OF EVIDENCE A COMPANY PRODUCT

DEAR APPRENTICES LEARNING OUTCOME:

TO DEVELOP THIS EVIDENCE MUST DO THE FOLLOWING:

1. PREPARE A DOCUMENT WRITTEN WITH THE

CHARACTERISTICS OF THE PRODUCT OR SERVICE IN
THE ENGLISH LANGUAGE. KEEP IN MIND:

Our Company Producto or Service

Name of the product or service
Product or service characteristics:
Class of the product or service
Parts of the product or service
Product or service characteristics
Functions of the product or service

The DISTRIBUIDORA SOYAYA is a company based on the

production and marketing of soy milk kind product or
service belongs to the industrial sector characteristics of
the good or service the business purpose is the
transformation of the raw product ready for distribution
completed (milk of Soya). GENERAL objective to develop a
Business Plan for the creation of a producer of soy milk for
marketing in the Florence main cities and surrounding
areas. In addition to be able to identify the procedures that
must be performed for its realization. OBJECTIVES specific
contextualize relevant and necessary elements for the
development of research for the implementation of the
project. A study of markets in which can be clearly
identified the supply and demand of cheese and its
derivatives in addition a study to identify the competition
and potential customers that will allow the elaboration of
the marketing mix of the company.
Study to identify the competition and potential customers
that will allow the elaboration of the marketing mix of the
company.
FEATURES of the product or service is rice milk of high
nutritional level and low in fat compared to other types of
milk. Rice milk is a product obtained from the cooking of
soybean grain and the subsequent formulation of the major
component of water containing minerals and vitamins, and
separate preservatives. This product can be used in the
food industry since it acts as a nutritious drink for athletes,
children and adults for all ages but especially to lactose
intolerant people. Nutritionists argue that a good meal
should always finish with a good dessert.
The milk of soy in its preparation may serve as: refreshing
drink. ANALYSIS of the SECTOR in terms General soy milk is
a productive reality, but your area can be expanded by the
acceptance of both local markets such as those from
abroad. PRICE the price of our product of litre. It will be
$6,900 weights. Customers who purchase larger volumes
and pay cash will receive preferential treatment when it
comes to prioritize orders always driving philosophy "satisfy
the customer delivering the soy milk s in the quantity, time
and place, you need

2. MARKET COMPETENCE
Investigate about two products or services from
the competition.

1. Name: Soysoya. The product features a healthy

nutritional content which makes it competitive against
Doasoya, being both similar in some of its elements;
However Soysoya has a lower content in their percentages
of sugar and fat with regard to its competence and in
addition Doasoya is reinforced with vitamins.
Packaging: bottle of polyethylene with stylised form easy to
carry everywhere.
Release size: 250 ml.

2. name Lesoy, as benefits we can emphasize the best

maintenance that retain the soy milk in the container
tetrapak which will allow this product to keep 100% all its
nutrients, calcium and vitamins that the soy offers to the
human body
Packaging: Tetra Pak
Release size: 1000 ml

Determine ten characteristics to evaluate with your

product or service.
1 on the product, soybean milk, soy milk, provides many
more advantages than cow's milk
2 in relation to that cow milk has more fat content than soy
milk
3 Soy milk can be digestible for people who have lactose
intolerance.
4-made soy-based products provide the majority of amino
acids essential for the organism, it is also rich in potassium
and is a good source of magnesium, phosphorus, iron,
calcium, manganese, and contains some vitamins such as
the vitamin E and B6
5. Soy milk products compared to other types of products
are more suitable and at a cost most economic.
6. Alternative more than consumption, and it is intended for
people seeking to gain actual return on your health,
7. Due to the nature of the product packaging will keep its
freshness of the original to the table of consumer
households

Compared products through a Product Report.

Compared with cow's milk, soy milk contains more
carbohydrates, but does not contain significant amounts of
calcium or protein. It contains no lactose or cholesterol.
Commercial soy milk tends to be fortified with vitamins and
minerals, including calcium, vitamin B12, vitamin B3, and
iron. There is many people allergic to dairy products, soy
milk is one alternative to cow's milk

Establish the advantages and disadvantages of

your product or service in relation to the
competition.

SOY MILK PRODUCT

MY PRODUCT SOYAYA
ADVANTAGES
It presents a lower content of sugars with respect to their competence,
making it more healthy.
Its fat content is lower than that of its competitor.
It has a similar to its competitor calorific content.
It does not present any particles deposited on the bottom of the
container,
otherwise its competitor, which come from the lack of stability in its
concentrate.
Its packaging is portable and screw cap allowing open and close several
times rather than consumer end portion
DISADVANTAGES
It uses chemicals and preservatives for the preservation of food.
To flavor the beverage contains artificial flavoring to vanilla.
It is not a reinforced product with vitamins or minerals which makes it
lower in nutritional content over its competitor.
It needs to be refrigerated for its conservation.

DISADVANTAGES
DONASOYA
ADVANTAGES
This product is packaged in Tetra Pak, which allows non-
necessary to the use of chemicals for its conservation.
It is flavored with the mixture of natural fruit juice concentrates.
It presents lower calorific content that the product being presented here.
It is a product with vitamins A and C helping to strengthen the immune
system to its consumers.

DISADVANTAGES
Its container does not allow consumer carry the product after
Open.
It contains more percentage of sugars and fats that the presented
product.
It uses higher chemical content than SOYYA: acidulant, flavoring,
thickener, sweetener, which affects their image healthy product

The product SOYAYA is a healthy nutritional content which

makes it competitive against Donasoya, being both similar
in some of its elements; However SOYYA has a lower
content in their percentages of sugar and fat over their
competition and additionally Donasoya is reinforced with
vitamins.
In terms of the packaging SOYAYA offers the possibility to
consumer of uncover the product and return it to seal
through its system of screw cap, making it portable type
Snack, easy to carry and without spilling, contrary to the
Donasoya case, which
After opening its packaging not sealed, so may be taken
anywhere. SOYAYA packaging allows better grip by its
rounded shape, while the straight form of the Donasoya
gasket does not provide this a feature that identifies type
Snack products.
On the other hand Donasoya offers a lower price to the
public, since your product comes from a multinational,
being a product which is produced and distributed in large
quantities through supermarkets and shops.

Determine the excellence of your product or

service.

Soy milk is of high nutritional level and low in fat in relation

to other types of milk. Soy milk is a product obtained from
baking soybeans and the subsequent formulation of the
major component of water containing minerals and
vitamins, and other preservatives. This product can be used
in the food industry since it acts as a nutritious drink for
athletes, children and adults for all ages but especially to
lactose intolerant people. Nutritionists argue that a good
meal should always finish with a good dessert. In preparing
soy milk can serve as: drink refreshing, dessert, food

3. SELECTING PROVIDERS

Research on at least two suppliers to supply and

distribute their companies with raw materials or
services.

Providers SOYAYA
RAW MATERIAL SUPPLIERS AND SUPPLIES
SEEDS SOYA provider NEIVA S.A
Origin and Path Comercializadora SOYA SEEDS NEIVA S.A is
a milling company located in the city Neiva, Neiva The
overland route would -Florence
Description Our main market is primarily regional, have
presentations of 500 grams to 10,000 grams
 CHEMICAL supplier COSMOS
Origins and Journey This located in the municipality of
Pitalito Huila, the overland route would Pitalito - Florence
Description huilense Company dedicated to the import ,
manufacture and distribution of Chemicals and Raw
Materials for various industries. ( Bicarbonate Saborizante
preservative CMC ) Calle 60 No 12 -15 Pitalito - Huila

Supplier SABOR LTDA

Origin and path is located in the city of Bogota , the serious
overland route Bogota - Florence
Description BASOR is a company dedicated to the
commercialization of raw materials for the food industry.
Leader in the production of Sweetener , liquid and powder
flavors , extracts , colors .

Establish ten characteristics to evaluate suppliers

anddistributors.

SUPPLIERS
Assess the importance of input for
business.
Analyze the overall profile of the
provider
References and customers
Technology, infrastructure and
logistics.
Philosophy and way of working
After Sales
Price and financial issues
Quality of supplies.
Term reliability of supplies.
Flexibility Supplier
DEALERS.
Offering product lines similar to yours
but are not direct competition
Knowing what your experience in our
sector.
Offering products that
This complement we need
Distributors who have the ability to offer
everyone.
the products needed to complete a
project
and not just a part of them
With commercial networks established
and
Contacts with key buyers.
Have you liquidity and financial clean
record
ask for references
Have the staff and budget
 suitable marketing
Visit their facilities and evaluates the
ability
their stores

The aesthetics of their stores and offices

and, above all ,
its management and after sales service .

Compare the suppliers and distributors of your

product or service

SUPPLIERS DESCRIPTION
SEEDS SOYA Comercializadora NEIVA this is a
company S.A
molinera located in the city Neiva, the
overland route would
-Florence Neiva
SEEDS SOYA Our main market is primarily regional,
NEIVA S.A We have presentations of 500 grams to
10,000 grams
SEEDS SOYA Comercializadora NEIVA is S.A
one milling company located in the city Neiva,
The overland route would Neiva -Florence
Huilense company dedicated to the import ,
CHEMICAL Manufacturing and Product Distribution
COSMOS Chemicals and Raw Materials for various
industries.
( Bicarbonate Saborizante CMC Preservative )
Calle 60 No 12 -15 Pitalito - Huila
SABOR LTDA is a company dedicated to the
FLAVOR LTDA commercialization of materials
Raw materials for the food industry. Leading
Sweetener processing , liquid flavors and
Powder, extracts, colors.
DEALERS DESCRIPTION
 Further promotion and product recognition .
Because the number of orders and production
levels enterprises
proveedoras tienen mayor oportunidad crecer.
There is the possibility of introducing
the product in sizes
family for this to be acquired in
purchases
SUPERMARK biweekly or monthly customer.
ETS

The product is located specifically in

the category you
It corresponds .
People make purchases regularly and in
large
quantities
Neighborhood stores retain 52% of the
grocery market , by
over large surfaces; companies
continue to adapt to
This sector represents 52 % of sales
Manufacturers of consumer products
maintain an agreement
to neighborhood stores do not
NEIGHBORH
disappear as has happened in other
OOD
countries
STORES
According to the company has
managed to build with consumers
stores an emotional link to their brands
in recent years

select the best supplier and distributor for your

product or service.

SEEDS SOYA provider NEIVA S.A

Distributor SUPERMARKETS

Justify the selection of the supplier or distributor.

SEEDS SOYA provider NEIVA S.A was selected as the best
provider for their
Quality
Prices
Time deliveries
Presentations, 500 gr up to 10,000 gr
Easy payment

4. Company Communication

Diagramen the flow of information that will be established

in the following:
Internal communication Company
External Communication of the Company with members of
the company and customers, suppliers and vendors.

INTERNAL COMMUNICATIONS COMPANY

PRESIDENT

MANAGE MANAGER MANAGE

R R.H R
PRODUCTIO QUALITY
N

ACCOU HEAD - RAW

NTANT OFFICE MATERIAL AUDITOR

ANALYST OPERATORS

HEAD OF
OPERATIONS

EXTERNAL COMMUNICATION WITH MEMBERS

COMPANY COMPANY AND CUSTOMERS
,
PRESIDENT

SALES
MANAGER

PRODICCION

DISTRIBUTOR

PROVIDER

SALE

CUSTOMER