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The first among Indian brands to launch its own range of designer
wear
Introduction
The world of today is changing fast. India is no exception. Especially after the
opening up of the economy, the pace of change that India and its people are
experiencing in their socio-cultural milieu is mind-boggling. India, with its wide
diversity, offers a fascinating scope to study the host of changes which
1
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
developmental activities have brought about in its social and economic fabric 1.
While it is possible to get any accurate measure of the subjective experiences that
precede, accompany or follow such changes. However, the fact remains that the
profile of the Indian market is vastly different from what it was five years ago.
Although these changes are difficult to measure at the micro level, nevertheless,
they have been of great significance to markets. Any market is keen to closely
2
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
monitor the changes in terms of numbers and specially to keep regular track of the
changing pattern of consumers aspirations and competitive actions.
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
have evolved from this class of products, where consumers show low involvement,
put wider choice and allured by a host of inducements.
Kingfisher stands for excitement, youth and camaraderie. The beer brands
manufactured and marketed by United Breweries Ltd have always been recognized
for their international quality. Kingfisher isThe largest selling beer in India
4
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
commanding a 29% market share in the country. One out of every 4 bottles of beer
sold every second in India Available in 52 countries across the globe.
The first among Indian brands to launch its own range of designer wear
,Kingfisher, the bird is known for its keen instinct, and perfect aim. It zeros on its
target with unfaltering focus. It is a very vibrantly colored bird. All of its colors
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
6
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Diageo PLC and Pernod Ricard. In addition, UBL is one of only three in the world
to own seven millionaire brands and at least five brands rated by Drinks
International, UK, to be amongst the ten fastest growing brands in the world in
their respective categories.
7
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
The market share of the Spirits Division in India is currently 60% and exports to
the Middle East, Africa and Asian countries are growing rapidly. Its flagship brand
'Kingfisher', has achieved international recognition consistently, and has won many
awards in International Beer Festivals. Kingfisher Premium Lager beer is currently
available in 52 countries outside India and leads the way amongst Indian beers in
8
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
the International market. It has been ranked amongst the top 10 fastest growing
brands in the UK.
United Breweries made its initial impact by manufacturing bulk beer for the British
troops, which was transported in huge barrels or "Hogsheads". Kingfisher, the
Group's most visible and profitable brand, made a modest entry in the sixties.
During the 1950's and 60's, the company expanded greatly by acquiring other
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
breweries. First was the addition of McDowell as one of the Group subsidiaries, a
move which helped United Breweries to extend its portfolio to wines and spirits
business. Strategically, the Group moved into agro-based industries and medicines
when Malaya acquired Kissan Products and formed a long-term relationship with
Hoechst AG of Germany to create the Indian pharmaceutical company now known
as Aventis Pharma , the Indian subsidiary of the global pharma major Sanofi-
10
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Aventis. It all began with 5 breweries in South India. The oldest of which, Castle
Breweries, dated back to 1857. United Breweries, as these breweries were named
in 1915 has come a very long way.
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
COMPANY PROFILE
The first among Indian brands to launch its own range of designer
wear
History:-
The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The Group
took its initial lessons in manufacturing beer from South Indian based British
breweries. At the age of 22, Vittal Mallya was elected as the company's first Indian
director in 1947. After a year, he replaced R G N Price as the chairman of the
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Soon afterwards, the sight of bullock carts carrying huge barrels or 'Hog's heads'
containing beer became a household sight. These carts wheeled their way to the
customers, including British troops, living in and around Madras, Bangalore and
the Nilgiris. Almost immediately, the brew from UB became a favourite, especially
with the British troops. So began the history of Beer in India. And the history of
Beer Division of United Breweries!The15company was bought by late Mr. Vittal
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
The UB Groups Brewing Enity - called United Breweries Limited (UBL) - has
also assumed undisputed market leadership with a national market share in excess
of 50%. Through a process of aggressive acquisition and market penetration, The
UB Group today controls 60% of the total manufacturing capacity for Beer in India.
The flagship brand, Kingfisher is now sold in over 52 countries worldwide having
received many accolades for its quality.
16With plans to becoming a global player
ORGANISATION:-
Millennium Alcove Pvt Ltd., (MABL), is the Joint Venture Company in which UB
along with its subsidiary and Scottish & Newcastle of the UK have equal stake of
50%.
United Breweries Limited, the flagship company of the UB Group, has an
A the
association with name synonymous
brewing with
dating back Beer
over fiveindecades,
India - Kingfisher
starting with 5
stands
breweries in South forinexcitement,
India 1915. From youth
bullockand camaraderie.
cart-loaded barrels or 'hogheads'
of frothing ale,The
the Beer
Beerbusiness
brands has gone on to become
manufactured the undisputed
and marketed 'king' in
by United
the Indian beerBreweries
market. Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning
Here, innovative, creative consumer!
and aggressive marketing is complemented by a strong
distribution network.
The largest A management
selling Beer in India focused on building brand equity on one
hand and exploiting it to the hilt on the other. A concerted emphasis on
quality.UBL today boasts an impressive spread of own and contract
Commanding a 29% market share in the country
manufacturing facilities throughout the Country
Quality
Oneand
outhygiene
of everyare
4 the key elements
bottles of the
of beer sold United
every Breweries'
second manufacturing
in India
philosophy. To this end, the Central Scientific Laboratory (CSL), headquartered at
Bangalore sets standards for all its breweries. Quality Management Systems laid
Available in 52 countries across the globe
out along the lines of ISO 9000 are strictly adhered to, controlling quality at every
stage of production, from raw materials to the end product. Also, besides
The firstthe
controlling among Indianprocess,
production brandsthe
to launch its ownthe
CSL analyses range of designer
Company's beer taken
wear shelves all over the Country, the competition's beers and beers across
off market
the world. These beers are tested as per the standards laid down by the European
Brewery Convention on 40 different
ONE TWO THREE
parameters. By these standards, United
CHILLE CHILLE CHILLE
Breweries' beers don't just equal, but
R R R
even
CHILLER PROVIDED BY NOT PROVIDED BY THE
THE COMPANY(IN COMPANY (IN NUMBER)
13 32
17 31
NUMBER)
35 41
Its flagship brand 'Kingfisher', has achieved international recognition
consistently, and has won many awards in International Beer Festivals. Kingfisher
Premium Lager beer is currently available in 52 countries outside India and leads
the way amongst Indian beers in the International market. It has been ranked
amongst the top 10 fastest growing brands in the UK. In addition, UBL has also
A name synonymous
entered into mutli-faceted strategic with Beerwith
alliance in India - Kingfisher
Scottish & NewCastle Plc
stands for excitement, youth and camaraderie.
(S&N), an international brewery major, with $6 billion in revenue and a market
The
capitalization of Beer
$5.4 brands
billion. Thismanufactured
alliance, apartand marketed
from having a by United
joint venture in
Breweries
India, will allow Ltd. have
S&N to market always been
it International recognized
brands for their in India,
like Kronenbourg
international quality. That's Beer at its best for the
while UBL will utilize S&N's
discerning global network to further globalization Its
consumer!
Kingfisher.
The largest selling Beer in India
The first among Indian brands to launch its own range of designer
wear
18
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
FIGURE-:
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
20
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
17%
41%
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
TABLE:-
22
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
23
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
FIGURE:-
24
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
29%
53%
18%
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
TABLE:-
26
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
3 5 39 35
27
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
FIGURE
FIGURE:-
28
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
29
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Capacity of chiller
4-5 CASES 5-9 CASES 9-15 CASES 15 ABOVE CASES
4%
6%
43%
48%
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A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
31
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
SELF OWNED NOT OWNED
CHILLERS
69 7
32
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Figure:-
33
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
34
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
9%
91%
35
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
36
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
FRONTSIDE BACKSIDE
51 25
Figure:-
37
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
38
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
39
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
40
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
41
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Figure:-
42
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
43
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
17%
55%
28%
44
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
45
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
TWICE THRICE MORE
THAN
THRICE
5 29 42
46
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Figure:-
47
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
48
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
7%
38%
55%
49
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
50
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
CANS BOTTLES
28% 72%
51
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Figure:-
52
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
28%
53
72%
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Table:-
54
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Figure:-
55
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
Brand advertisement
GLOWSIGNBOARDS FLEX
VINGIL PESTING/POP MATERIAL WALL PAINTING
13%
16% 56 45%
26%
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
13 21 1
Figure:-
57
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
58
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
59
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
UB SAB DANGEN
3%
37%
60%
60
A name synonymous with Beer in India - Kingfisher
stands for excitement, youth and camaraderie.
The first among Indian brands to launch its own range of designer
wear
61