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College Certificate
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Company Certificate
Authorized Signature
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Executive Summary
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Table of content
1. Introduction 6
2. Review of Literature 15
3. Introduction to company 16
4. Introduction to topic 26
5. Research Methodology 30
6. References 35
7. Conclusions 36
8 Suggestions 37
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Chapter 1
Introduction
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Introduction to Supply Chain Management :-
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the type of product manufactured. These networks obtain supplies and
components, change these materials into finished products and then
distribute them to the customer.
In addition, key to the success of a supply chain is the speed in which these
activities can be accomplished and the realization that customer needs and
customer satisfaction are the very reasons for the network. Reduced
inventories, lower operating costs, product availability and customer
satisfaction are all benefits which grow out of effective supply chain
management.
The decisions associated with supply chain management cover both the
long-term and short-term. Strategic decisions deal with corporate policies,
and look at overall design and supply chain structure. Operational decisions
are those dealing with every day activities and problems of an organization.
These decisions must take into account the strategic decisions already in
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place. Therefore, an organization must structure the supply chain through
long-term analysis and at the same time focus on the day-to-day activities.
A simple supply chain is made up of several elements that are linked by the
movement of products along it. The supply chain starts and ends with the
customer.
Customer:
The customer starts the chain of events when they decide to purchase a
product that has been offered for sale by a company. The customer contacts
the sales department of the company, which enters the sales order for a
specific quantity to be delivered on a specific date. If the product has to be
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manufactured, the sales order will include a requirement that needs to be
fulfilled by the production facility.
Planning:
Purchasing:
Inventory:
The raw materials are received from the suppliers, checked for quality and
accuracy and moved into the warehouse. The supplier will then send an
invoice to the company for the items they delivered. The raw materials are
stored until they are required by the production department.
Production:
Based on a production plan, the raw materials are moved inventory to the
production area. The finished products ordered by the customer are
manufactured using the raw materials purchased from suppliers. After the
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items have been completed and tested, they are stored back in the warehouse
prior to delivery to the customer.
Transportation:
When the finished product arrives in the warehouse, the shipping department
determines the most efficient method to ship the products so that they are
delivered on or before the date specified by the customer. When the goods
are received by the customer, the company will send an invoice for the
delivered products.
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Process View of a Supply Chain
Supply chain process cycle illustrates the four cycles and five supply chain
stages
Customer
Customer order Retailer
cycle
Manufacturi Replenishm
ng ent
Distributor
cyce cycle
Procureme
Manufactur nt Supplier
er
cycle
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Importance of Supply Chain Management
• The total time for materials to travels through the entire supply chain
management can be quite long . Since the materials spends so much
time waiting in inventory at various stages in the supply chain, there is
a great opportunity to reduce the total supply chain cycle time leading
to a corresponding reduction in inventory, increased flexibility,
reduced costs and better deliveries.
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• Supply chain management has become a hot competitive advantage as
companies struggle to get the right stuff to the right place at right
time.
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Literature Review
Abstract:
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Chapter 2
Introduction
To
Company
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Introduction to Micropark Logistics Private Ltd.
The group’s entry in the field of supply chain management started with one
of its sister concern M/S Mehadia & Sons being appointed as the C & F
agents’ in the year 1984. Since then ‘Micropark’ as a group has grown into
a Logistic Solution provider for around 20 companies of high repute in
Pharmaceutical, Automobile, Consumer durables & FMCG sectors. The
emergence of Micropark as a reliable partner in providing SCM solution for
these companies is the result of its customer-oriented approach & its
continuous strive to achieve highest level of Customer satisfaction through
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process driven approach in every aspect of its operations. The group keeping
with the times is using IT solutions in its entire operations.
Company Profile:
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healthcare professionals and patients across geographies. Ranked 8th
amongst the global generic pharmaceutical companies, Ranbaxy today has a
presence in 23 of the top 25 pharmaceutical markets of the world. The
Company has a global footprint in 49 countries, world-class manufacturing
facilities in 11 countries and serves customers in over 125 countries.
In June 2008, Ranbaxy entered into an alliance with one of the largest
Japanese innovator companies, Daiichi Sankyo Company Ltd., to create an
innovator and generic pharmaceutical powerhouse. The combined entity
now ranks among the top 15 pharmaceutical companies, globally. The
transformational deal will place Ranbaxy in a higher growth trajectory and it
will emerge stronger in terms of its global reach and in its capabilities in
drug development and manufacturing.
Warehouse
Warehousing plays a key role in the supply chain management. With its
primary aim to control the movement and storage of materials within a
warehouse and process the associated transactions, including shipping,
receiving, put away and picking it requires experience and service set up of
its own to give a world class service.
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Micropark offers warehousing facilities at Nagpur, Pune, Mumbai,
Hyderabad and Indore. These facilities are strategically located to offer
operational advantages. Micropark is looking for expansion of its
warehousing business in other key cities with similar modern infrastructure
and reliable services.
Distribution
Company Services:
C & F Agencies
Micropark Group is one of the pioneers in the C & F Agency business with
Top Class warehousing facilites. The C & F Agency business operates over
2.0 Lac Sq. ft. of warehousing space at multiple locations.
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sectors. Over 20 reputed companies have put their faith in the ability of
Micropark Group to take care of this vital component.
Micropark is one of the first & very few organizations in Central India to
have been provided ISO 9000:2001 Certification across the entire Group
Companies.
The group has provided top class facilites at Nagpur, Pune, Mumbai,
Hydrabad & Indore for CFA Operations
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FIGURE SHOWS THE WORKING PROCESS OF CFA
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Selected Client Engagements:
AIOCD Ltd.(Sandoz)
Alembic Pharma
AMWAY
DIESEL Ltd
Himalaya Drugs
PFIZER Limited
PHARMACIA India
TATA Indicom
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ZANDU Pharmaceuticals
R.J.TADELINKS Nagpur
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Vision & Mission of Micropark Pvt. Ltd.
Vision
Mission
vision
Mission:
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and teamwork as our pillars for success. We will even contribute in the local
communities continuously within the geographies we operate in.
Chapter 3
Introduction
To
Topic
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Operational Manager
This role manages order processing, ensuring that orders are properly
fulfilled, payment is received, and orders are shipped. The Operations
Manager can search for customer orders, view details, manage order
information, and create and edit returns. For the reseller and hosting models,
this role is responsible for customer service, and oversees customer service
in the other models.
Bill of Materials
Maintain full bill record of the products which moves out of store or sold to
the parties for analyzinge to which product is given to particular party.
• Access supply and demand information using Allocated and On Order drill
downs and view item allocations in existing orders quickly and easily.
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• Narrow search results by providing date ranges for item transaction
inquiries.
Extended Pricing
• Use relational pricing to update customer price lists instantly and reflect
fluctuations with your supplier when you change your base net prices.
• Choose the pricing method that works best for each item, including pricing
by currency amount, percent of list, percent markup based on current or
standard cost, or percent margin based on current or standard cost.
• Make individual or mass updates to your pricing lists with helpful wizards.
• Easily set up and maintain price lists using unlimited combinations of units
of measure, price levels, and currencies.
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Flow diagram shows the Billing process or Order process of products
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Order taken
Product separation
Product checking
Product packing
Dispatching
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Chapter 4
Research Methodology
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Objective:-
Data Collection:
Coverage:
More than 1500 retailers & 200 Distributors/ stockiest are covered in Nagpur
& Vidarbha region.
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Manpower:
Market Coverage:
Regular market coverage cycles ensuring reach to every retailer are planned.
The sales team reaches every retailer twice / thrice in a week depending
upon the planned routes for different Companies & product lines. The sales
team also ensures proper merchandising activities as per the Marketing Plan/
Campaigns for various products.
Infrastructure:
Market Feedback:
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Regular surveys are conducted for different products , which ensures regular
feedback to the companies.These feedbacks have provided the companies in
improvising and making effective marketing plans.
Primary Data:
• Telephonic Interview
Secondary Data:
Methodology:
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• Telephonic Interview
Sampling Plan:-
1. Sampling universe:
2. Sample size:
3. Sample unit:
4. Sampling Frame:
5. Geographical location:
Maharashtra
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6. Respondents profile:
REFERENCES
• http://www. microparkindia.com
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• http://www.supplychain.com/sap
CONCLUSION
“It is said that a chain is only as strong as its weakest link. This holds true
for the supply chain as well”.
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SUGGESTIONS
Keep doing various Events and Promotional Activities to boost the sales of
the Brand, some are mentioned below:
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