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Big data refers to data sets so large they become awkward to capture, store, search, analyze and visualize using
conventional tools.Much of this data is in the unstructured form of documents, videos, or text that is difficult to fit
into traditional databases. It also contains multiple versions of the truth in the form of data organized for different
purposes at different times, or similar data obtained from different sources.
Before analysis users must validate data created at different times for different purposes by different sources to
determine which are most accurate. Delays may also result from recovering data from unofficial locations such as
user's desktops. Finally, the increase in the volume of data objects has made access schemes overly complex, so
that finding the data that matters is akin to finding a needle in a haystack.
As a result, existing storage management technologies and processes cannot make all this information available in
a neatly organized warehouse accessible when the business needs it.
Organizations must enhance their people, processes and technology to derive the most value from big data.
On the people side, organizations must train their staffs in the databases, technologies and ontologies required to
manage big data. These staffs must ensure that data is accessible in a timely way and facilitate the use of
automated algorithms and innovative ways to improve decision making. Understanding which data deserves focus
from a security and governance standpoint should be part of the overall governance charter.
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Technology initiatives include ensuring that the tools needed to navigate big data are usable by the intended
audience, and that the architecture and supporting network, technology and software infrastructures are capable
of supporting big data.
Organizations should also develop detailed metrics to assess their big data management programs, including the
times required to turn data into insight, to integrate new and existing information sources, to manage the data and
the value derived achieved from the data.
From a process perspective, organizations should consider horizontal partitioning, which segments data in a way
that prioritizes the information required for value extraction, origination and capture. Traditional information
lifecycle management approaches stratified the physical layout of the data to optimize performance. This is
inadequate for big data, which needs a more value-oriented segmentation:
Only eight years ago, a 300 to 400 terabyte data warehouse was considered an outlier. Today, multi-petabyte
warehouses are common. Failure to derive the most insight at the least cost from the information pouring into the
enterprise will become an ever-larger competitive disadvantage.
Read the complete white paper Dealing with Big Data: Planning for and Surviving the Petabyte Age (PDF) or learn
more about our Enterprise Analytics services.
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