Research and Identifying the target audience

Sundara Karma describe their music as being Indie/Rock in

style. This style of music appeals to many age groups, I would
say specifically 14 50 years old. People who enjoy Sundara
Karmas music would also enjoy bands such as Kings of Leon,
Swim Deep, Bombay bicycle Club and Two Door Cinema Club as
their styles are broadly similar.

I have have attended many of Sundara Karmas gigs, in small

and large venues and the audience always consists of male and
females.

The bands target audience is not restricted as perhaps a typical

boy band audience would be. Because the target audiences
age is so broad I wouldnt be able to choose a certain socio-
economic group as it could apply to all.

Sundara Karma have played to audiences throughout the UK

and are returning from a USA tour where all their performances
where sold out which makes me feel that their audience is not
restricted by location.

They type of people who enjoy this band are people whos
lifestyle includes spending their disposable income on going out
to be entertained.

The type of people who would be interested in my music video

for Sundara Karma are people who usually watch music videos
and are interested in the lives of the musicians they follow.