Assignment Brief BTEC CREATIVE MEDIA PRODUCTION

Learner Name Victoria Holt

First Submission
4/5/17 Date Submitted 4/5/17
Deadline
Re-submission Deadline Date Submitted

Assessor Name LGS Weebly

Qualification BTEC Level 3 in Creative Media Production (Interactive Media)

Unit No. & Title Unit 6 - Critical Approaches to Creative Media Products
Assignment 4 - Understand how to develop responses to Media
Assignment No. & Title
products.
The purpose of this assignment is to: Understand how to develop
Learning Aims
responses to Media Products.
Duration (approx) 5 sessions Start date:

This unit aims to develop learners understanding of how media producers create their
products for targeted audiences.

It also aims to develop your critical and personal understanding of these products.
Scenario
Commissioned by ITV, you have been asked to produce an illustrated report called
Sit-Coms and Soaps are they really for real? for a program to be produced
later in the year.

You can choose a suitable episode/series from any Sit-com or Soap to base your
illustrated report on.

1. Read the scenario to enable you to understand the assignment

2. Create a Sources Document and keep up-to-date throughout this assignment.

3. From your chosen episode/series, write a content analysis report which

Evidence
describes:
you must
produce
a) what Genre (1 and 2) it belongs to
for these
tasks
b) explain its Narrative Structure cover each of the range and then apply to
your choice

c) Explain the forms of Representation of characters that are used in your

choice
Page 1 of 2
Criteria covered by this task: While completing these tasks you need to bear in mind the following:

Critical approaches:
content analysis, semiotic analysis, structuralism,

Genre 1: (select appropriate range)

according to production technology - film, video, audio, print, digital;
distribution method - television, cinema, radio, internet, CD, iPod, mobile
phone/devices, home computer, hand-held consoles

Genre 2: (cover range)

generic codes and conventions (content, style, symbolic, cultural, technical);
changes over time, in audience, ideological shifts, re-definition, obsolescence, spoof,
pastiche, parody

Narrative structures:
Narrative - single strand, multi-strand, closed, open, linear, non-linear; alternative
narrative; enigma; climax; equilibrium

Representation:
Negative; positive; of social groups; of social issues; stereotyping; presence and
absence

To achieve the criteria you must show that you are able to: Unit Criterion reference
P4 You have presented a descriptive response to a media product with some Unit 6 P4
appropriate use of subject terminology.
M4 You have presented a discussion of a media product with reference to detailed Unit 6 M4
illustrative examples and with generally correct use of subject terminology.
D4 You have presented an analysis of a media product with supporting arguments Unit 6 D4
and elucidated examples, and consistently using subject terminology correctly.

Further general information on work-related learning can be found at these websites

www.aimhighersw.ac.uk/wbl.htm work-based learning guidance
www.businesslink.gov.uk local, regional business links
www.vocationallearning.org.uk Learning and Skills Network
www.warwick.ac.uk/wie/cei/ Centre for Education and Industry, University of Warwick work experience and
workplace learning frameworks.

Indicative reading for learners; Textbooks

Sources of
Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media Production, Student Book (Pearson,
information 2010) ISBN 978-1846906725 AND Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media
Production, Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371
Abercrombie N, Longhurst B The Penguin Dictionary of Media Studies (Penguin, 2007) ISBN 978-0141014272 AND
Branston G, Stafford R The Media Students Book (Routledge, 2006), ISBN 978-0415371438 AND Briggs A, Cobley P
The Media: An Introduction (Longman, 2002) ISBN 978-0582423466 AND Clark V, Jones P, Malyszko B, Wharton D
Complete A-Z Media and Film Studies Handbook (Hodder Arnold, 2007) ISBN 978-0340872659
McDonald K Film and Television Textual Analysis (Auteur, 2005) ISBN 978-1903663547
OSullivan T Dutton B, Rayner P Studying the Media: An Introduction (Hodder Arnold, 2003) SBN 978-0340807651

Page 2 of 2