Customer Satisfaction Questionnaire

We are constantly striving to provide a good food service. This survey is part of the
process. Please help us to do this by completing this questionnaire.
This section is about the food in the staff restaurant. Please tick the appropriate
boxes and add your comments where relevant.
1.When you want to have a meal in a fast food restaurant, will McDonalds come to
your mind as the first choice?*
Yes

No

2.Which fast food restaurant(s) do you visit most frequently?*

1.McDonalds

2.Wendys

3.A'&'W

4.Pizza Hut

5.KFC

6.Burger King

7.Dominos

8.Others. Please specify____________________

3.What type of the promotion you think is using by McDonald to increase the rate of
profit?*
 1.Lunch McValue

2.Breakfast

3.Set Meal

4. Happy Meal

5.Desserts

4.What time of the day do you prefer to eat at MCD?*

1.Breakfast

2.Lunch

3.Dinner

4.Desser

5.Snack

7.Does the promotion such as only RM 1.50 for sundae with one set McValue
purchase offered by McDonald attracts you to buy more?*
Yes

No

8.Whats the main reason(s) for you to patronize McDonalds? *

 1.The delicious foods

2.The casual atmosphere both inside and outside of the restaurant

3.The convenience to find a chain restaurant

4.The affordable price

5.The gift

6.The availability of Wi-Fi

7.Others, please specify_____________________________________

9.How much do you usually spent on one meal in McDonalds?*

1.Under RM 10

2.Above RM 10, below RM 20

3.Above RM 20, below RM 35

4.Above RM 35, below RM 50

 5.Above RM 50

10.If you chose McDonalds, which aspect attracts you?*

1.Advertising

2.Taste

3.Environment

4.Speed

5.Food

11.What is your evaluation for McDonalds?*

1.Have new good packaging for new product

2.Have Excellent Advertising

3.Good taste, accord for public

4.Speed

5.Food
12.The unlimited refill of drinks, delivery and drive thru service in McDonald is an
advantage compare with others similar fast fo*
Yes

No

13.Thinking about your most recent visit to McDonald's, to what level of satisfaction
do you rank that visit?*
1. Very poor

2. Poor

3. Good

4. Very good

5. Excellent

14.Please rate your level of agreement with the following statements:*

Strongly Disagree(SD) Disagree(D); Agree(A); Strongly Agree(SA).

SA(Stron
SD(Strongly
D(Disagree) A(Agree) gly
Disagree)
Agree)

1. It is convenient and easy to

buy a meal in McDonald's

2. McDonalds products have a

reasonable price.

3. McDonalds had good service

with customer.
4. McDonalds promotion 12-3pm
(value lunch) attract people.

5. I believe McDonald's deserves

my loyalty

6. Over the past years, my loyalty

to McDonald's has grown stronger

7. Promotional activities stimulate

me to go to McDonald's

8. McDonald's provides good

value-for-money

9. I would not recommend

McDonald's to others

15.What factors do you consider important when visiting McDonald's? Please tick.*

Very
Not Important Important Importa
nt

1. Product assortment

2. Price

3. Food quality

4. Discounts / coupons

5. Nutrition

6. Waiting time

7. Distance to McDonald's

Part B
16.1 Gender?*
1. Male

2. Female

17.2. Age? *
1. Below 18

2. 18 to 22

3. 23 to 27

4. 28 and above

18.3.Race?*
1. Malay

2. Chinese

3. Indian

4. Others.

19.4. Occupation*
1. Student
2. Executive

3. Public sector worker

4. Clerical

5. Secretarial

6. Manager

7. Self-employed

8. Housewife

9. Others