Your Dream Business Blueprint

Kim Chernecki
YOUR DREAM BUSINESS BLUEPRINT

How to Avoid the Three Massive Mistakes Most New Solo
Entrepreneurs Make When Laying Their Business Foundation
Contents
Introduction 3
Theres Never Been a Better Time to Start a Small Business 4
Reality Check: It Aint Always Sunshine and Roses 6
Massive Mistake #1: Choosing the Wrong Business 7

Avoid the Mistake: Choose the Right Business 8
1. Your Passion 8
Exercise: Identify Your Passions 9
Exercise: Clarify Your Passions 12
2. Your Strengths 13
Exercise: Identify Your Strengths 15
3. Your Unique Value 16
Exercise: Identify Your Unique Value 17
4. Your Unique Personality and Style 19
Exercise: Determine Your Unique Personality and Style 19
Massive Mistake #2: Letting Fear Get in the Way 21

Avoid the Mistake: Embrace and Manage the Fear 22
Exercise: Bring Your Fears to Light 23
Exercise: Find Like-Minded People for Support 23
Massive Mistake #3: Failing to Create a Vision & Strategy 24

Avoid the Mistake: Develop a Compelling Vision to Form the
Foundation of a Strategic Plan 24
Exercise: Create a Compelling 3-Year Vision 25
About Kim Chernecki 31

Find Your Way to Freedom Street 33
2014 Kim Chernecki. All rights reserved.

Your Dream Business Blueprint
Introduction
BEFORE WE DIVE IN, LET me ask you a few questions.
Would you like to have a business where the only thing you do all day long is
what you absolutely love and are great at?
Would you like to create a business that comes from your heart, where you
dont have to compromise any aspect of who you are?
Would you like to start a new business confident in the knowledge that
youre making all the right decisions with how you spend all of your time
and money?
Would you like to have a business where you create more income and more
true wealth than youve ever had before?
If you answered yes to one or more of these questions, I have good news for you
youre reading the right book!
In the pages that follow, were going to explore how you can create your dream business
right now by matching it to your passions and building a solid foundation for success.
Youre also going to learn the three massive mistakes that people make when starting a
new business. These mistakes can sink your startup before it ever has a chance to thrive
but not if you march in with your eyes open, ready to spot those pitfalls and avoid them.
IN JUST A FEW HOURS, youre going to uncover whats taken me 25 years to fine-tune.
Thats 25 years of building small businesses, consulting with Fortune 1000 companies,
working with universal laws and principles, and researching and implementing the very
best systems and practices that exist in business, finance and peak human performance.
Have you heard the idea that 80% of success is simply showing up?
By downloading and opening this ebook, youve shown
up. The fact that youre reading this right now speaks
volumes about your desire to create the best possible
business and life for you and your loved ones.
Lets get started!
Kim Chernecki, Freedom Street Inc. 3

Theres Never Been a Better Time

to Start a Small Business
Theres never been a better time in
historyto create a solopreneur
business thats perfectly aligned
with who you are.
Kim, are you crazy? The whole

worlds economy is struggling. Fore-
closures, unemployment, entire cit-
ies gone bankrupt. Its tough out
there, you might be thinking.
Its true our economy is going

through some painful changes right Solopreneur
now. But whats emerging is a new A person who works for themselves, creates their own
economy, an economy where the mid- vision, and embodies their own brand. Solopreneurs col-
laborate and form partnerships with complementary and
dleman is cut out and people like you like-minded business owners. They outsource all the
and I work directly with customers. stuff they dont want to do or arent good at doing, and
automate almost everything else. Eventually, a solo-
preneur works the hours they choose and the money
Theres a growing hunger in the keeps rolling in. They enjoy complete personal, profes-
marketplace for personalized, trust- sional and financial freedom.
worthy, practical and heart-cen-
tered advice, products and services.
More and more, people want connection and to buy from regular people just like
themselves.
Most big companies are focused on cutting costs and are providing employment to
fewer and fewer people. The wealth is being shared by a very small number.
Consumers are waking up to thisthey dont want to buy as much as they used to
from traditional institutions, global organizations or recognized brands. Buy local is
their rallying cry. They want to know the people who craft the products or deliver the
services they purchase.

As marketing guru Seth Godin says, Small is the new big. People crave and are drawn
to the authentic and the heartfelt. Theres a need for people like you who want to live
their hearts desire and find fulfillment in making a difference in peoples lives.
Opportunity in the Age of Google

The way we do business is changing. When you need an answer to a question, a solu-
tion to a problem or a product you want to buy, whats the very first thing you do?
You Google it.
Everything is online. We look to the Internet for information, and we find it in blog
posts, articles, infographics, videos, podcasts and training programs.
We also buy online. In 2010, $165 billion in goods and services were purchased via
e-commerce. In the next few years, that sales figure will reach the trillions.
The world is increasingly wired. By 2017, 68% of the worlds population will have
Internet access. Thats a staggering number.
Well, so what? What do those eye-popping figures have to do with you?
Those numbers represent a massive opportunitythe biggest opportunity there

has ever beento create a thriving business with endless customers.
You can package who you are and what you know, and sell it to an eager online mar-
ket. Thousands of people are doing just that and enjoying phenomenal success.
If you want to create an in-person service business (massage therapy or fitness

coaching, for example), the opportunity is still there. You simply supplement your
offering with products that you sell online.
Just thinkyou get to have the best customers, achieve the highest margins, make
the most difference to the most people, and all with technology thats easily accessi-
ble and inexpensive to use.
The truth is the world is in need of people like you, people who are willing to step up
and own who they are. While others are out looking for jobs, trying to fit who they
are and what they know into an organization, youll be building your dream business.
Nows the time to claim your true calling.

Reality Check:
It Aint Always Sunshine and Roses
A whopping 80% of new businesses fail in their first year.
Of those that are left, 50% fail in the next two to five years.
End result: After five years, only one out of every 10 businesses that start is still
around.
Ouch!
Whats so terrible about the statistics is that there are just three mistakes that cause
most of those business failuresthree basic missteps that can kill your business dreams,
taking your confidence and your money with them.
Dont let it happen to you.
Read on to learn about those three mistakes and how to outsmart them. Take the
time to do the exercises and the thinking that are asked of you.
Your business deserves a fighting chance, doesnt it? Lets give it that chance
together.

Massive Mistake #1:

Choosing the Wrong Business
So many solopreneurs choose a business for the wrong reasons.
Some pursue a business based on what theyve done for most of their life.
Others choose a business because research shows its a solid business model and
they believe it will make them a lot of money.
Still others choose a business based on the latest trend and marketplace need.
Dont get me wrongall of those are valid and important factors when choosing a busi-
ness direction. What tends to get left out of the consideration, though, is self-reflection.
Too many solopreneurs dont take the time they need for soul searching, to get
clarity on what would really jazz them and what, at the core, embodies their full
self-expression and potential. They dont reflect on what the absolute best business
for them would be.
So what, Kim? Isnt that all kind of woo-woo? I mean, come on, its the practical busi-
ness factors that decide whether a company will succeed or not, you might be think-
ing.
Well, Im here to tell you what 25 years of sales, coaching, training and consulting in
the business trenches have taught me: This woo-woo stuff is critical.
Its All About You

When you start a business as a solopreneur,
its all about you. You are the business. Peo-
ple will not only be buying from you, they
will be buying into you.
That means you need to choose a business

thats uniquely aligned to you who are. If you
dont, there will be no passion and no authen-
ticityand customers will sense it.

Its my core belief that one of the most important tasks of our lives is to find our
unique purpose, to discover the God-given talents and gifts we possess and to use
those gifts joyfully.
I also believe that building your business around your unique purpose is like creating
a basement for your house. Its the foundation that holds the entire structure steady,
even as the winds blow.
Are you clear about your unique purpose? Are you clear on how you can express your
fullest potential?
Avoid the mistake

Choose the Right Business
Choosing a business thats aligned to your fullest potential requires tapping into
your sweet spot. It involves integrating the greatest and deepest elements of who
you are, what you love, what youre best at, your unique perspective, what gives you
the most energy and where you have the most impact.
Ive distilled all of that work into four essential elements that come together to cre-
ate your unique Superstar Formula.
When you align with your Superstar Formula, you create an unstoppable fire in your
business that ignites you and the people you serve.
Passion + STRENGTHS + Unique Value + Personality & Style = Your Superstar Formula
1. Your Passion
For your business to thrive, you must base your business around your passions.
It doesnt matter what that passion isyou might love personal development, fitness,
being an author or painter, sharing your knowl-
edge, making cool stuff with your hands, business,
law, the healing arts, coaching or throwing par-
tiesit only matters that you identify it.
Passion is the fuel that drives your business. Its

the life force that flows to your future and keeps it
vibrant.

Your passions energize and excite you. They make your Law of Attraction
life worth living and your business worth pursuing. When The law of attraction is the
youre truly passionate about something, you dont have attractive, magnetic power
of the Universe that draws
to try hard to put your attention on itits automatic. similar energies together. It
Your attention wants to be there. manifests through the power
of creation, everywhere and
in multiple ways. The
Passion also drives your commitment, which is what you law of attraction manifests
need to sustain your business. When challenges arise, its through your thoughts, by
your passion that gets you through the tough times. Chal- drawing to you thoughts
and ideas of a similar kind,
lenges may slow you down, but they wont stop you.
people who think like you,
and also corresponding situ-
Theres a great saying that if you love what you do, youll ations and circumstances
never work a day in your life. Thats because your work - Remez Sasson
and what you love become one.
Passion also energizes the Law of Attraction. If youve read Think and Grow Rich by
Napoleon Hill or seen the film The Secret, then you are familiar with this universal law.
Exercise: Identify Your Passions

List 100 things you want to be, do or have.
Make a list of all the things youd like to have in your life until the day you die. This
is a chance to build your bucket list. Have fun with it.
Be decadent and frivolous, as well as generous and magnanimous.

Include things from the very big to the very small.
Include goals for your business, relationships, travel, leisure, personal devel-
opmentwhatever inspires you.
Keep going until youve reached 100. If you cant think of 100, write as many
as you can and then push yourself to list at least three more. Come back to
this list every day until you reach 100.
If youre inspired, continue your list beyond 100.
Examples: Have straight white teeth, get a kitten, eat at the top 10 restaurants
in the world, create a thriving international business, appear on national tele-
vision, have a soul mate relationship, climb Mt. Kilimanjaro, meet a famous
person, own a vacation property, give $50,000 to my favorite charity

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How did it feel to explore all those things you want to be, do and have in your life?
Was it easy or was it difficult? Youll probably think of other things to add to your list
in the coming days. Be sure to write those down, too.
Exercise: Clarify Your Passions

Choose one thing from the list above that really stands out for you personally
and one thing that relates to your business goals. For each one, write five rea-
sons why you want it.
Lets say you picked creating a leadership center. The reasons you want this could be:
I love creating unique and beautiful physical spaces

It makes me feel good
I want to make a difference to my community
I have a unique message I want to share with the world.
I want to bring thought leaders together
Goal:
Goal:

Now, for each of the goals you chose, write five reasons why you believe you can
have it.
Example
I am persistent
I have a great network
I deserve it after all my hard work
I am good at bringing people together
Im good at sourcing and acquiring real estate
Goal:
Goal:
2. Your Strengths
For you and your business to truly excel, you need to build everything you do around
what youre greatest at.
In his book Now, Discover Your Strengths, Marcus Buckingham defines strengths
as consistent, near perfect performance. Its what comes to you naturally and effort-
lessly and is part of your brains operating system.
Your brain is wired to be good at certain things. You cant teach someone to excel in

something unless theyre predisposed to having talent in that area.
Our strengths, talents and genius form the very core of who we are. They make
us the unique person we see in the mirror each morning.
One of my core strengths is empathy. Its awesome that I became aware of this
because it confirmed my path as a teacher. Having empathy allows me to connect
and engage with people on a deep level.
Im also a connector, so it makes sense that creating a community of solopreneurs is

part of my business.
On the other hand, Im not great with technical details so I outsource the design and
management of my website and other technical tasks to partners who do the work and
keep me informed. As one of my mentors says, If it aint your genius, it aint your job!
Your Strengths Are the Key to Better Results
Your core strengths are things that come so easily and naturally that you often over-
look them because they take so little thought or effort to use. Some people (me
included!), who were brought up to believe that making money requires hard work
and struggle, can feel guilty getting paid for something that feels effortless. But we
have to break through that guilt.
By using as many of your innate strengths as possible, you intensify the life force
running through you and your business. You get better results, attract more money,
contribute more value and experience greater fulfillment.
You can waste vast amounts of energy trying to become something youre not.
Its so much better and more efficient to apply the natural talents you already have.
This may seem obvious but it amazes me how many people go through life not har-
nessing and living their full potential.
Working on improving your weaknesses may prevent failure, but youll never truly
excel unless you focus and build on your strengths.
Your strengths hold the potential for delivering your greatest levels of performance
and success. They also hold the greatest potential for you to achieve mastery.
Strength = Talent + Knowledge + Skill
Marcus Buckingham says a strength equals talent combined with knowledge and

skill. You may have 25 natural talents but the ones you cultivate and practice are the
ones you can truly call your strengths.
Exercise: Identify Your Strengths

Heres a simple exercise to get you thinking about what youre naturally good at.
Think about and list 5 things you remember you were most good at or liked to
do as a child.
What were you recognized for or what stands out in your mind? Perhaps you were a
leader or had notable character traits, won awards, created some cool school proj-
ects, or maybe you had a lemonade stand every summer.
Think about and list 5 of your best accomplishments or things you are most
proud of as an adult.
Focus on things youve achieved since you began working. Think about your career, volun-
teer and social life. What core things do you feel deeply about and that stand out for you?
Now go back to each of those accomplishments or things you were good at, and
beside each point, write the quality, characteristic or trait that it took to achieve
that accomplishment.
Whats the essential quality or qualities embedded in each one?

Examples:
You climbed a mountain physical daring, taking risks, stamina

You had a lemonade stand as a child entrepreneurship, taking ini-
tiative, being good with money
You were captain of your soccer team and led them to a championship
leadership, competitiveness, athletic ability
3. Your Unique Value
Getting in touch with the unique value you bring to the world ensures youre provid-
ing a product or service with the utmost impact for your customers.
As you just learned in the previous section, strengths are things youre born with.
Your brain and body are hard-wired for them. By contrast, your unique value reflects the
knowledge, lessons and perspectives youve acquired through your life experience. Your
unique value is inevitably linked to your strengths but tends to be acquired over your
lifetime.
Bob Burg, author of a powerful little book called The Go Giver, says, Money is an
echo of value; its the thunder to values lightning.
Burgs maxim supports one of my core beliefs, which is that the money you receive
is directly proportionate to the value you provide. The more value you provide to a
larger number of people, the more income you earn.
Some of my students ask, Does this mean that if someone doesnt have much
money, theyre not valuable or they dont offer value?
Its a great question. A lack of income doesnt mean a lack of value as a person. Every
human being has great intrinsic value. But a lack of abundant income does mean the
person hasnt found an effective way to realize or communicate their value to the
marketplace. Or, they have limiting beliefs concerning money.
Your true worth is determined by how much more you give in value than you take in
payment, Burg says. By giving more in value than you take in payment, both par-
ties come away better off than they were before the transaction. These exchanges
increase prosperity both for individuals and for all of society.
In fact, giving more than you take in payment raises the standard of living for every-
one. Think about itthe implications are enormous!

Exercise: Identify Your Unique Value

Answer the following questions as fully and completely as you can. Use another
sheet of paper if you need more room.
What do you love to do for other people?
What do people thank you for?
What lessons and insights do you naturally share when working or interacting
with others?
What things have you been through that might inspire people or instruct them on
how to live a good life or grow a business?

List life and work experiences that you feel create a unique story or have resulted in
a unique perspective that you would (or do) share with others.
What has frustrated or challenged you the most in your life that you have found
solutions to?
List all the epiphanies, hard life lessons, defining moments and turning points in
your life.
What do you stand for on behalf of other people?

How do you want to be remembered by the people you know?
From the list you just created above, circle or highlight the top 10 to 15 things
you are most committed to in terms of serving other people. Take your time to
really consider this.
4. Your Unique Personality and Style

To differentiate yourself and truly stand out in the marketplace, its important to
bring your unique essence into your business and your brand.
What I mean by essence is those qualities, personality traits, quirks and idiosyncra-
sies that make you the person you are. Are you goofy, classy, edgy, nerdy, a hope-
less romantic, an intellectual?
Be completely natural and completely yourself. In fact, be your biggest and best
self. Build your brand around this uniqueness.
Marie Forleo, one of my mentors, says people will pay for clarity, substance and style.
Shes absolutely right.
Youll be amazed at what happens when you step into your style and own it. Youll
begin to attract people who choose you over someone else because they connect
with youthey relate to your style, your story and your uniqueness.
Exercise: Determine Your Unique Personality and Style

1] List all of the roles youve occupied in your life.
Be thorough. Roles can include being a mother, a father, daughter, coach, provoca-
teur, teacher, role model, princess, leader, prima donna, victim.

2] List all of the roles you would love to fill or have fantasized about.
You might include things like goddess, rock star, debutante, dancer, philanthropist,
millionaire. Stretch your imagination and take the time to make an expansive list.
3] List all of your unique quirks, traits, characteristics and idiosyncrasies.

Are you geeky, absent-minded, nutty, fun, witty, compassionate, determined? List at
least 30 characteristics.
4] How does List 3 (quirks, traits and characteristics) support the roles in
Lists 1 and 2?
Write down any insights you observe. Now, using a colorful pen or highlighter, circle
the top 10 traits and characteristics that stand out for you.
5] Looking now at Lists 1 and 2, circle 4 to 6 roles that represent the core of who
you are and who you want to be in your life.
You want to choose roles that make you feel strong and centered. The point of this
exercise is to find the roles that align with how you want to show up in your business.

Massive Mistake #2:

Letting Fear Get in the Way
Fear is a shape-shifter. Its
a gut-wrench-
ing combatant and motivator all rolled
into one. How you respond to fear will
make all the difference to your success.
Will you freeze and pull the covers over
your head or will you move forward?
Common fears for new solopreneurs

are fear of inadequacy, fear of failure
and fear of mediocrity.
Some aspiring entrepreneurs never even get past dreaming about starting a business
because of their fears. Am I smart enough? Do I have enough experience? Will this
product really deliver? Will I be able to make enough money?
When one of my clients, Diane, first saw the module on fear, negativity and resis-
tance in my 12-week program, she said, Really?? Do we really have to deal with that?
Yep. You do.
Fear, negativity and resistance stop most people from going after their dreams,
whether thats starting a successful business or anything else they want to accom-
plish in their life.
You cant develop the business of your dreams without managing the fear that
will come up for you. Whatever has stopped you from moving forward in your life
in the past is going to come up again as you take the steps to launch your new
endeavor. Guaranteed.
The same is true of negativity and resistance. If you have negative or limiting beliefs
about your value or about money, that will come up for you to look at and transcend.
But Ill tell you a secret. No one, no matter how confident they may seem, is ever
100% ready to start a business. Fear happens to everyone.

The trick is to know its coming and to have ways to deal with it. No, you cant fore-
see every twist, turn and challenge that will crop up, but if you choose your business
wisely and enlist help, confidence will replace fear. You may just surprise yourself.
Avoid the mistake

Embrace and Manage the Fear
Robin Sharma, author of The Monk Who Sold His Ferrari, says to face your fears
head on because 90% of them are only an inch thick. What he means is that our fears
are never as big as we think they are from a distance.
We all have our comfort zones and a natural inclination to avoid pain. If you stay
in your comfort zone to avoid pain or fear, the pain or fear grows stronger. You
become trapped in a small world that shrinks ever smaller over time.
But when we move closer to pain and lean into it, it tends to shrink and disappear.
Adversity is the weight against which you develop your strength. Athletes know this
principle very well.
One of my clients is a cyclist who biked her way across Canada in a summer. She told
me that when she was training for her ride, she forced herself to turn her dislike of
strong headwinds into gratitude. She knew that the stronger the wind, the stronger she
grew in battling it. When she got really tired and discouraged, shed even yell, Thank
you, wind! This small act of defiance gave her a little boost of energy every time.
If you experience fear, negativity or resistance, be glad.
Use it as an opportunity to develop a new, more empowering attitude and to break

through what has limited you in the past. Like a cyclist battling headwinds, make
that negativity strengthen you. Most importantly, do not let it stop you.
No Negative Nellies
Its not only your negativity you need to worry
about. When starting your new business, beware
of the negativity of those around you.
Your business idea is like a budding flowerit

needs to be nurtured and cultivated. Share your
vision only with people who believe in you and
are a positive influence. Refrain from discussing

your business around Negative Nellies and Fearful Freddies.
Seek out like-minded people who have either achieved success or who are on a sim-
ilar path to success as you. Even though being a solopreneur means youre a busi-
ness of one person, you dont do it alone. You cant.
Its absolutely vital to surround yourself with an encouraging and supportive group
who can help you reach your goals and with whom you can relate.
Exercise: Bring Your Fears to Light

Write down any fears you have as you consider starting your own business. Be silent
for a moment and listen to what emerges. Some fears are so old and deep-rooted,
youre hardly even aware of them anymore. Now is the time to bring them to the
light so they can be dealt with.
In starting my own business, I am afraid of:
Exercise: Find Like-Minded People for Support

Make a list of the groups you might join for ongoing moral support. Consider net-
working groups in your area, LinkedIn or Facebook groups on your business topic,
meetups, alumni groups, and other places where you think youd find like-minded
people.
You may need to do a bit of digging to find the groups that are right for you. Spend
some time searching online if thats what you need to do. (Fortunately, when youre
ready, the right people tend to just show up.)

I plan to check out these groups for moral support in my business journey:
The Freedom Street solopreneur community *
* When you join the Freedom Street program, you gain access to a global community of solopreneurs
just like you. We support each other, share our challenges and triumphs, brainstorm, problem solve
and help promote each others businesses.

Massive Mistake #3:

Failing to Create a Vision & Strategy
Its the true nature of entrepreneurs to be
risk takers. Its also the true nature of entre-
preneurs to fly by the seat of their pants.
Many people launch a business by div-

ing in. They start with an idea, then jump
straight to looking for clients.
Im a huge fan of taking massive action, but

before you launch your product or service
its vitally important to carve out the time to
create a plan, one thats grounded in a com-
pelling vision of where you want to go.
Its like going on a road trip. How will you know youve arrived if you dont know
your destination? And how do you get to your destination if youve never been there
before and dont have a map?
Like the other mistakes Ive shared with you, creating a strategy before launching
seems like common sensebut it isnt always common practice. Creating a vision
and strategic plan is what entrepreneurial guru Michael Gerber calls taking the time
to work on your business rather than just in your business.
A vision and strategy are essential and can make the difference between struggling
and thriving in your new business. Renewing your vision and strategy periodically
keeps you thriving.
Avoid the mistake

Develop a Compelling Vision to Form the
Foundation of a Strategic Plan
The most successful businesses, from the largest Fortune 500 company all the way down
to the business of one person, are inspired and guided by a clear and compelling vision.

Holding a vision is one of the most important functions you can perform as a
solopreneur.
Your vision makes you a beacon that engages your customers and partners.
Your vision inspires you on a daily basis.
Your vision causes people to rally around you.
Your vision facilitates goal setting and strategic planning.
Perhaps most important of all, your vision activates the Law of Attraction so that the
actions you need to take and the resources you need show up for you.
The type of visioning Im talking about combines both right- and left-brain thinking.
The act of visualizing is a right-brained, or creative, activity. The left-brain or analyt-
ical activity takes your vision and turns it into a strategic plan. Both are essential for
ensuring your success.
Below, Im going to walk you through part of the Freedom Street creative visioning pro-
cess. Were going to create a vision of your ideal business and life three years from now.
For this exercise, dont worry if youre not clear on what your business is. Just pick one
business idea that youre considering. This exercise will allow you to try it on for size.
Have fun! Put your analytical brain in sleep mode. Simply write down whatever comes
to your mind and go with it.
Exercise: Create a Compelling 3-Year Vision

Sit quietly and relax. Take three long deep breaths.
The date is exactly three years from today.

Youre sitting comfortably in a beautiful
garden reflecting on the business youve
created. What are you wearing? What kind
of shape is your body in? Feel the breeze
and smell the fragrant air around you.
You feel calm and feel a sense of elation,

accomplishment and joy at having man-
ifested a business and life that is every-
thing you envisioned and hoped for. You

have an abundant and consistent flow of money coming to you from all the income
sources youve created, including products and services that provide exceptional
quality and value to a large number of people who are your loyal customers. You
have complete personal and financial freedom.
Reflect on the following questions. After each question, write down whatever comes to
your mind. Dont think about the answers; just write down whatever comes up for you.
Today you have full permission to be, do and have anything you want. If you feel
certain elements of your vision arent possible, or you have no idea how to achieve
them, thats OK. For now, just pretend.
1. You have established a solid presence in your industry and youre recognized for
having developed unique and quality products and/or services that provide great
value to your niche customers. Describe your products and services.
2. You have a notable brand in your industry and with the public. Describe your
companys brand.
3. The media has taken note of you and has written some insightful articles about you
and your business. What are a headline and a highlight from one of these articles?

4. What publication has this article been published in? What is one TV or web-based
program that youve been interviewed on?
5. How many customers do you have? Name two of them. (Remember, this is your
fantasynot what you have today but what youd like to have.)
6. What are your annual sales?
7. You have an amazing office environment that you love and that serves you well.
Describe your work environment.

8. How do you and your business contribute to your local community? Your global
community?
9. Where are you living? Describe your home.
10. Do you have a second property or additional properties (such as retreats, cot-
tages, investment properties)? What other investments do you have?
11. Where and how often are you taking vacations and retreats?

Feel the power of your vision
Now that youve written down an abundance of images and information, use these
thoughts to write a one- or two-page story that embodies the key elements of your
vision. Have fun with it! Paint a picture of your ideal business and life three years
from now.
Once youve done that, take the story and condense it into a statement of one to
three sentences. Make sure it resonates and totally inspires you.
Congratulations! This is the first draft of your vision statement, which will guide you
for the next three years and underpin your strategic plan. Are you already beginning
to feel some of its power to inspire and energize you?
The next step is to create a detailed three-year road map. The work of creating a
strategic road map is nearly a book in itself so its beyond the reach of this guide.
But know that youve done the incredibly important foundational work of helping
your vision take shape.

The Time Is Now

Youve biggest mistakes that new solo entrepreneurs make
now learned the three
along with the techniques that will help you avoid them.
Dont be a statistic. Remember to:
1. Choose the right business for you by aligning to your Superstar Formula.
2. Manage and embrace fear, negativity and resistance.
3. Develop a compelling vision to form the foundation of a strategic plan.
If you yearn to create the business and life of your dreams, I invite you to seize the
opportunity and do it now.
Want to continue the journey? This ebook is just a taste of the support and guidance you'll
receive in my one-on-one coaching program. Together, we'll work to bring your business dream to
life. Turn the page to learn more, and I'll see you on Freedom Street!

Find Your Way to Freedom Street

Want to get on the fast track to clarifying and creating the business of your dreams?
Join me, Kim Chernecki, in a life-changing one-on-one coaching program. My True

Calling to My Dream Business 90-Day Intensive helps you clarify your true call-
ing, translate it into your dream business, and create a personalized step-by-step
roadmap so you can be on your way to a six-figure income and financial freedom.
In 12 weeks, youll have everything you need to get your business off the ground,
including a strategic and tactical roadmap for the next three years.
Why is this program unique?

My True Calling to My Dream Business 90-Day Intensive is designed for you
to take stock of yourself and go DEEP to take the time you need for self-reflection
and exploration and to get absolutely clear around the best calling and path for you.
Together, we then take that calling and turn it into the best possible business for
you, and create a vision and roadmap to make it happen in just 12 weeks.
In this program I meet you where you are in your lifewhether you have a business
idea already or havent a clue what you want to do, whether youre currently working
full-time, are in transition or want something part-time.
Im here for you to provide step-by-step guidance, support and accountability on the
fast track to success. In this private coaching program, we move through 12 modules
together, covering everything from crystallizing your Superstar Formula and uncover-
ing your unique X-Factor to developing your vision and mission, overcoming fear and
creating your 3-Year Solopreneur Road Map.
By the end of 12 weeks youll have your master plan, all the support and all the
resources you need to ensure your thriving success.
Join me on Freedom Street today!
Click the link for full details on the program and how to join.
http://www.freedomstreetinc.com/program/1- on-1- coaching/

About Kim Chernecki

Ive always been incredibly driven. Looking back, I can see my whole life has been
shaped by four quests: to discover my life purpose, to become a successful entre-
preneur, to achieve financial independence so I dont have to work for money and to
align my work with spirituality.
Since I was a teenager, Ive felt deep down that I had an important calling but I didnt
know what it was. I searched for years.
In my early days, I went from career to career and job to job. I always followed my
heart and inner guidance, mind youand always wondered if I was a little crazy!
My first real epiphany came after high school. I took two years off before going to
university and worked as a high school secretary. I used to chat frequently with this
really eccentric history teacher named Mr. Miller.
I remember asking Mr. Miller a question about history that had always perplexed me.
He answered my question with such passion and such simplicity, and in a way that
addressed my question so fully, that I immediately knew I wanted to facilitate a-ha
moments like the one hed just created for me. I knew right then I was meant to be a
teacherthat has never changed.
I became a high school history and political science teacher. I loved it, but part of me
felt I couldnt fully spread my wings in that system.
I decided to take some time away from teaching and ended up in sales, where I
stayed for the next eight years. I loved the freedom. (And the money!) But something
was still missing. I felt like I was dying a slow death. Deep down I knew I wanted to
have a bigger impact.
For the next few years, I took the entrepreneurial route and started up several busi-
nesses and business divisions, some for venture capitalists and some with partners
flying by the seat of our pants. I had the privilege to work with some of Canadas top
business leaders and had some very powerful mentors.
Something was still missing. I wasnt fully using all of my strengths and passions
and I yearned to do so. When I finally connected to my strengths as a visionary and
trailblazer, I realized I could never be truly fulfilled working for someone else.

So 12 years ago, I took the leap and started my first solopreneur business, a com-
pany called Vision Street. Vision Street was a training, networking and coaching
organization that supported a community of over 800 entrepreneurs to create and
achieve their business visions.
The business thrived for three years. To take my business to the next level, I decided
to take on a business partner. Three weeks before we were scheduled to launch the
joint business, my partner jumped ship. Id sunk all the money I had into that ven-
ture (including selling my first investment property) and was in significant debt. I had
no choice but to shut the business down.
In one month, I lost my business partner, my dream business and my live-in boy-
friend. I was on the verge of bankruptcy, bitter and disillusioned. It taught me some
hard lessons.
The experience of losing my business drove me fiercely to discover a way to be true

to my life purpose, to be a solopreneur who didnt depend on a business partner,
and to earn more money than working in the corporate world.
To get back on my feet, I went back to a job. For seven years I had the great fortune
to help grow one of North Americas top 10 sales training firms. We were recognized
as a Profit 100 fastest-growing company for six years in a row. I learned world-class
best practices in sales, consulting and adult learning principles. I learned how to be
a top performer and gained deeper insight into how to successfully grow a small
business.
In 2012, the universe conspired to bring the events I needed to leave that organi-
zation so I could revitalize my business from 12 years ago and bring you the super-
charged methodology Im sharing with you here.
The work I do now is a culmination of a lifetime of learning. Its my pot of gold at the
end of the rainbow, and I hope it will be yours too.
To your great success!
Kim Chernecki
The Solopreneurs Life Purpose & Vision Business Coach
Freedom Street Inc.

Your Dream Business Blueprint

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Your Dream Business Blueprint

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Kim Chernecki

YOUR DREAM BUSINESS BLUEPRINT

Massive Mistake #1: Choosing the Wrong Business 7

Massive Mistake #2: Letting Fear Get in the Way 21

Massive Mistake #3: Failing to Create a Vision & Strategy 24

About Kim Chernecki 31

2014 Kim Chernecki. All rights reserved.

Kim Chernecki, Freedom Street Inc. 3

Theres Never Been a Better Time

Kim, are you crazy? The whole

Its true our economy is going

Kim Chernecki, Freedom Street Inc. 4

Opportunity in the Age of Google

You Google it.

Well, so what? What do those eye-popping figures have to do with you?

Those numbers represent a massive opportunitythe biggest opportunity there

If you want to create an in-person service business (massage therapy or fitness

Nows the time to claim your true calling.

Kim Chernecki, Freedom Street Inc. 5

Dont let it happen to you.

Kim Chernecki, Freedom Street Inc. 6

Massive Mistake #1:

Its All About You

That means you need to choose a business

Kim Chernecki, Freedom Street Inc. 7

Avoid the mistake

Passion is the fuel that drives your business. Its

Kim Chernecki, Freedom Street Inc. 8

Exercise: Identify Your Passions

Be decadent and frivolous, as well as generous and magnanimous.

Kim Chernecki, Freedom Street Inc. 9

Kim Chernecki, Freedom Street Inc. 10

Kim Chernecki, Freedom Street Inc. 11

Exercise: Clarify Your Passions

I love creating unique and beautiful physical spaces

Kim Chernecki, Freedom Street Inc. 12

Kim Chernecki, Freedom Street Inc. 13

something unless theyre predisposed to having talent in that area.

Im also a connector, so it makes sense that creating a community of solopreneurs is

Your Strengths Are the Key to Better Results

Strength = Talent + Knowledge + Skill

Kim Chernecki, Freedom Street Inc. 14

Exercise: Identify Your Strengths

Whats the essential quality or qualities embedded in each one?

Kim Chernecki, Freedom Street Inc. 15

You climbed a mountain physical daring, taking risks, stamina

Kim Chernecki, Freedom Street Inc. 16

Exercise: Identify Your Unique Value

What do you love to do for other people?

What do people thank you for?

Kim Chernecki, Freedom Street Inc. 17

What do you stand for on behalf of other people?

Kim Chernecki, Freedom Street Inc. 18

How do you want to be remembered by the people you know?

4. Your Unique Personality and Style

Exercise: Determine Your Unique Personality and Style

Kim Chernecki, Freedom Street Inc. 19

3] List all of your unique quirks, traits, characteristics and idiosyncrasies.

Kim Chernecki, Freedom Street Inc. 20

Massive Mistake #2:

Common fears for new solopreneurs

Yep. You do.

Kim Chernecki, Freedom Street Inc. 21

Avoid the mistake