Sookdeo 1

Yogeshwar Sookdeo

Professor Caruso

UWRT 1103-019

April 11, 2017

Defense Paper

Extreme sports are the pinnacle of excitement. In this paper, I plan to address the effects

that extreme sports have on people and introduce a way to capitalize on the effects of these

sports. People participate in extreme sports for the thrill and adrenaline rush it gives them.

Something strange happens to a person when they experience near death situations. All the

emotions of fear, excitement, anxiety and more blend together to create this feeling of euphoria

once you survived the experience (Ted talks). This makes the person more aware of their

surroundings and appreciates the time they have on this Earth.

Most extreme sports participants related their experience to a personal spiritual

transformation (BrymerExtreme Sports). They claim that they had an instant life change upon

their first-time participation in the sport (BrymerExtreme Sports). Place a real quote of

experience in this area. These sports evoke the feeling of being alive in a different way, which

lets you experience a moment of euphoria (Psychology Ofof Extreme Sports). This euphoric

feeling is generated when the body produces a large amount of natural chemical substances such

as dopamine (Psychology of Extreme Sports). This chemical produces the feel good feeling

that people experience when they are drinking alcohol, taking stimulant drugs, or having

intercourse (Psychology of Extreme Sports). Some say this feeling can be addictive and thus is

born the adrenaline junkie. Facing the clutches of death can produce an adrenaline rush like no
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other. Adrenaline is produced during a situation where the body and brain might think its in

imminent danger, so it then activates the humans natural fight or flight response. Extreme sport

enthusiasts live for this kind of feeling and will go to any lengths to satisfy their craving

(Psychology of Extreme Sports). Adrenaline is an endorphin that is released into your body

during a fight-or-flight response (What Is Adrenaline Do). During a stressful situation, adrenaline

is quickly released into the blood formulating specific responses for different organs in your

body. When this reaction takes place, it allows the air passages to dilate in order to provide the

muscles with oxygen in order for fight or flight. When assisted by adrenaline, your body has less

of an ability to feel pain and there is also a noticeable increase in strength and performance in

muscles and senses (What Is Adrenaline Do). This is the These perks are the reason that people

seek to participate in these kinds of extreme sports and also the reason that I know this my

business proposal will be successful.

Most people have the time to do fun and interesting things The time that most people

have to do fun things is during the summer. Summer time is a time when people are outdoors and

do enjoy doing more activities outside. For this very reason, I think it would be a good business

investment to open a summer amusement park. This is not going to be just any clich amusement

park with rollercoasters. This park will be the hub for all extreme sports enthusiasts across the

world. The summer park that I plan to open for businesses is called Land of the Extreme. This

park has many assortments of extreme sports that one could find in one place. This will be the

Wal-Mart of the extreme sports world. This is a place where pPeople can come here to get the

experience of a lifetime and have leave with stories that they can tell their friends and family

about for generations to come. Our facility contains places where the customer can trail ride on

mountain bikes down the mountain side, paddle in a kayak through white water rapids and down
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waterfalls, bungee jump off our 100-foot bridge, glide in a wingsuit off the peaks of the

mountain nearby, and zip line in a harness through the forest canopy. Our adrenaline pumping

park hooks our customers in and keeps them coming back for more.

The product that chose to use promote my extreme summer park is a brochure where

people from all ages can read about this opportunity and come out to participate in the most

thrilling summer of their lives. This summer camp is tailored to the people who need adventure

in their lives. My brochure consists of eye-catching colors that draw the reader in. The

complimentary colors that I chose to use are blue and shades of orange. The brochure

background is a gradient blue that is filled with pictures that have colorful variations of orange

borders. The text throughout the brochure is yellow and white so the words will stand out to the

reader. The brochure is filled with information from the front to the back about the summer camp

and what we have to offer. There is a section that tells all the sports activities we have that people

are able to participate in and also sponsors from various extreme sports companies that help fund

the various activities of our park. Each activity has the price that includes everything you will

need to participate in the sport of your choice. We plan to place many places these brochures at

places near places where sports fanatics tend to congregate like many racing tracks, gyms, and

sports departments stores like Dicks Sporting Goods, Gander Mountain, and REI. Other places

we plan to choose to advertise our park is at tourist attractions, high schools, and colleges to get

more of a variety of people into our park. Colleges would be our best option for advertisement

because college students are the perfect candidate for these kinds of sports. College students are

always looking to have a good time and my park will be the place where it can happen. The

UNCC Venture Club would be the perfect group to help promote my park around campus and

maybe organize trips to tackle some of the most extreme sports in the world.
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In conclusion, extreme sports is are the pinnacle of excitement in this day and age. The

power of adrenaline is like a drug and drugs sell themselves. This is why I chose to open a

business that deals with adrenaline. Business will keep going as long as my customers need their

drug. My idea of a brochure is a quick way to relay information to people and get them in the

right mindset to take a trip to the Land of the X-treme. Once you try it, you're hooked.

Work Cited
Old References
Brymer, E., and L. G. Oades. "Extreme Sports." A Positive Transformation in Courage
and Humility, October 24, 2007, 1-13. Accessed February 21, 2017.
http://journals.sagepub.com/doi/abs/10.1177/0022167808326199?
journalCode=jhpa&volume=49&year=2009&issue=1.

Haupt, Angela. "Why Some of Us Are Thrill- Seekers." U.S. News & World Report.
August 6, 20122. Accessed February 2, 2017. http://health.usnews.com/health-
news/articles/2012/08/06/why-some-of-us-are-thrill-seekers.

"What Is Adrenaline Do | Adrenaline Function | Hormone Health ". Hormone.org. N. p.,

2017. Web. 25 Apr. 2017.

New References

"Psychology Of Extreme Sports | Benessere.Com". En.benessere.com. N. p., 2017. Web.

11 Apr. 2017.

"8 TED Talks On Extreme Sports". Ted.com. N. p., 2017. Web. 11 Apr. 2017.
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