UWRT-1104 Raymond

What is Volkswagen?
-Volkswagen or VW is a German car manufacturer

-Based in Wolfsburg, Germany (DE)

-Volkswagen is part of a Group that is comprised of

twelve car, and car-related, companies

-Currently the world's largest automotive

manufacturer

Fig. 1: Volkswagen Logo: Volkswagen Logo, Meaning, Information Car logos.org

 The Spawn of VW

-Volkswagen was founded in Wolfsburg, Germany on May 28, 1937

-They were founded by the German Government, which at the time

was under Hitler's, and the Nazi Party's, control

-Following a series of long names, it was ultimately shortened to just

Volkswagen in 1946, The Peoples Car

Fig. 2: Hitler with Porsche: History of the Volkswagen Beetle Porsche Prototype
VW Post WW2
-Following the end of the war VWs only production factory had been bombed
and left in ruins

-The company and factory had no true management following the war, seeing
as Hitler was dead and the Nazi Party and government were left in shambles

-In 1946 the Allied Military Government appointed a British Major, Ivan Hirst, to
run the factory

Fig. 3: Bombed VW Factory: Building a Giant from Ashes Automotive Hall of Fame
VW Post WW2
-In 1949 Heinz Nordhoff takes over the factory

-Volkswagen struggled to sell its cars overseas

-In 1949 Volkswagen debuted in the US and only

sold 2 cars the whole year

-Production and sales of cars helps in regeneration

of Germany

Fig. 4: Heinz Nordhoff: Heinz Nordhoff, The Real Father of Volkswagen

The Volkyland
 The Rise of VW

-Beetle sales reach 1 million in 1955

-In 1964 Volkswagen buys its first car company,

Auto Union (producer of Audi)

-In 1975 VW Group is created as a holding

company, to buy other car companies

-The group acquires 10 car companies in a span

of 25 years

Fig. 5: VW Shipment: Volkswagen Beetle Speed Doctor

Logo and Slogan

-logo shows the V and W from Volkswagen

-The blue is to create a friendly global image

-The slogan is Das Auto, which translates to

The Car

-The companies intended meaning is that

they want it to be the car people strive for

Fig. 6: Volkswagen Logo and Slogan: Volkswagen Logo History

AllCarBrandList.com
Evolution of Logo

Fig. 7: Evolution of Logos: The Crazy Evolution of Major Brand Logos Design World
The Volkswagen Beetle

-Created by Hitler and Ferdinand Porsche, referred to as Type 1

-First civilian model made in 1945

-The Beetle was largely produced from 1945-2003

-Just over 21 million Beetles have been sold

Fig. 8: Volkswagen Beetle: Volkswagen Beetle Wikipedia

The Volkswagen Bus

-The VW Bus or Type 2 is known as a Hippie Van for many Americans

-Designed by a Dutch businessman who saw a market for a bus like vehicle

-Known as a Hippie Van in America

Fig. 9: VW Bus: VW Classic Bus Pinterest

Volkswagen Subsidiaries
.VW is one of twelve other car, and car related companies, that make up the
Volkswagen Group

Along with VW the other companies that comprise the Group are

-Audi -MAN -VW Commercial Vehicles

-Bentley -Porsche

-Bugatti -Scania

-Ducati -SEAT

-Lamborghini -Skoda
Fig. 10: VW Subsidiaries: Volkswagen Group Will Reportedly Be Split Into Four Holding
Companies Carscoops
 Timeline of Subsidiaries (Volkswagen Group)

Audi Volkswagen Commercial Skoda Scania

1966 Vehicles 1995 2000 2015

SEAT Bugatti Porsche

Volkswagen 1990 1998 2012
Passenger Cars 1937
Lamborghini Ducati
1998 2012

Bentley MAN
1998 2012
VW Today

- VW took over Toyota's spot as the top Automaker for the year-end 2016
- Toyota owned the spot in seven of the last 8 years.

- VW employed 626,715 in 2014, the 5th globally. Walmart topped the list with
2.2 Million employees globally

- VW generated $236.6 Billion in revenue in 2016, ranked 7th on the Fortune

Global 500 ahead of notable companies like Apple and Toyota
Top 5 most popular models

Best Selling VW Models in the World (2016)

-Volkswagen Golf (2)

-Volkswagen Polo (5)

-Volkswagen Lavida (8)

Fig. 11: VW Golf: VW Golf AutoBlog

-Volkswagen Jetta (13)

-Volkswagen Tiguan (21)

Fig. 12: VW Tiguan: VW Tiguan AutoBlog

Volkswagen in films
Volkswagens have seen there 15 minutes of fame of few times in films such as.
- The Love Bug (1968): Starred a 1962 Beetle
- Little Miss Sunshine (2006): The family drives a 1979 Volkswagen Type 2 Van
- Cars (2006): Late 1960's Type 2 Van
- Happy Gilmore (1996): 1976 Volkswagen Beetle crashes into broadcast tower

Fig. 13: Herbie: Member Registry Charles Emmons Fig. 14: Fillmore from Cars: Explore Cars Pixar
Lovebugfans.com Pinterest
VW vs Other
Fig. 15 below: Wolfsburg : VW Car Comparisons JoesphVW.com

- Price (#1)

- MPG (T-2 and T-1)

- Cargo Space(#2)

- Fuel Tank Size (#1)

VW Production Fig. 16 below:Wolfsburg : Aerial View Alamy.com

- Boasts the largest factory in the

World (Wolfsburg, DE, VW Plant)
- Produces just under 1 Million vehicles a
year (~2 cars/ Minute)

- 70 Million Sq. Ft. and employs about Fig. 17 below: Wolfsburg : Wolfsburg Bikes VWwolfsburg

70,000

- Employees use bikes to get around

Scandals (VW) Fig. 18 : Money freeiconspng.com

-1974: EPA complained about VWs emissions use

-Charged VW $120K ($500K today)

-2008-2015: VW started installing defeat devices again in its vehicles

-500,000+ in the U.S. and 11 Million worldwide; $14.7 Billion in costs

-2015: Federal Trade Commission filed a record-breaking $4.7 Billion lawsuit against
VW

- Almost 4 times the price of the previous record of $1.2 Billion paid by
Cephalon
VW Defeat Device Explained

Fig. 19 : Defeat Devices Youtube.com

 Scandals (Porsche)
- In late 2016, Porsche SE was sued by investors claiming that the firm did not
disclose them of the financial risk resulting from the VW emission scandal, However
Porsche SE won the case.
- In Germany, most of the Porsche models are under investigation by the KBA
(German FBI) but have not been released publicly but in the U.S., they have
prohibited the sale of Porsche Cayenne.
- In February 2017, the FTC and VW settled on a $5.45 Billion settlement.
- $1.2 Billion for buyback, Criminal fine of $2.8 Billion, and $1.45 to settle external border claims

Fig. 20 : Porsche Cayenne PNGimg.com

Scandals (Audi)
- In 1999, Audi engineers created a prototype
Defeat Device. Its use was proposed in
2007 by Rupert Stadler, effective 2008 in VW
models

- In 2016, The Audi headquarters were raided

and found self-incriminating that they had
installed the Defeat Device that included the
following models: A6, A8 and Q5 through
May 2016, 8 months after VW was busted.
The device affected 80,000+ cars in the U.S.
alone Fig. 21: Audi Q5 Audi.mu
Scandals Effect on Company

- Stock market price for VW plummeted from $162.20 USD to $139.20 USD
- In its entirety, VW will pay about $25+ Billion in buybacks, criminal fees and
other claims.

By the Numbers

- 1 Formal Arrest (Oliver Schmidt for conspiracy to defraud)

- 2 Executives stepped down
- 3 Felony counts of criminal misconduct by VW, Audi and Porsche
- 4 Headquarters Raided (U.S., French, Italian and German)
- 5 Years of a court-appointed monitor of every action committed by VW Groups
Creation of The Punch Buggie Game

The game started as part of the Punch

Dub marketing campaign run by VW in
the 1960s. A man named Zachariah
Davis made it big by punching his
friends whenever a VW Buggy and only
when a VW Buggy drove by because
they were really rare then.

Fig. 22 VW Beetle sacrededen.co

How to Play Punch Buggie (Official Rules)

1. You punch only for VW Beetles. Any other VW doesnt count

2. If you punch for a car that isnt a VW or punch for one that has already been
called, then you get punched twice.
3. Old Beetles are worth 2 Punches and New Beetles are worth 1.
4. You have within 5 seconds of calling Punch Buggy to punch someone.
5. Yes, No Punch Backs are a thing, until you get back in the car.

Fig. 23 VW Beetle goapr.com

Fun Facts

- VW has produced just over 400 Vehicles

- VW has made about $450,150 USD worldwide (every 20 minutes)

- All VW model names are named after winds

- Known Serial Killer Ted Bundy drove a VW Beetle when he was caught
Works Cited
Fig. 1: Volkswagen Logo: Volkswagen Logo, Meaning, Information Car logos.org, Dec. 23, 2016. April 22, 2017
Fig. 2: Hitler with Porsche: History of the Volkswagen Beetle Porsche Prototype. April 22, 2017
Fig. 3: Bombed VW Factory: Building a Giant from Ashes Automotive Hall of Fame. April 22, 2017
Fig. 4: Heinz Nordhoff: Heinz Nordhoff, The Real Father of Volkswagen The Volkyland. April 23, 2017
Fig. 5: VW Shipment: Volkswagen Beetle Speed Doctor. March 30, 2013. April 23, 2017
Fig. 6: Volkswagen Logo and Slogan: Volkswagen Logo History AllCarBrandList.com. April 23, 2017
Fig. 7: Evolution of Logos: The Crazy Evolution of Major Brand Logos Design World. June 24, 2013. April 22, 2017
Fig. 8: Volkswagen Beetle: Volkswagen Beetle Wikipedia. April 23, 2017
Fig. 9: VW Bus: VW Classic Bus Pinterest. April 23, 2017
Fig. 10: VW Subsidiaries: Volkswagen Group Will Reportedly Be Split Into Four Holding Companies Carscoops. June 16, 2015. April
23, 2017
Fig. 11: VW Golf: VW Golf AutoBlog. April 23, 2017
Fig. 12: VW Tiguan: VW Tiguan AutoBlog. April 23, 2017
Fig. 13: Herbie: Member Registry Charles Emmons Lovebugfans.com. April 22, 2017
Fig. 14: Fillmore from Cars: Explore Cars Pixar Pinterest. April 22, 2017
Fig. 15: VW Car Comparisons JoesphVW.com
Fig. 16 below:Wolfsburg : Aerial View Alamy.com
Fig. 17 below: Wolfsburg : Wolfsburg Bikes VWwolfsburg
Fig. 18 : Aerial View freeiconspng.com
Fig. 19 : Porsche Cayenne PNGimg.com
Fig. 20: Audi Q5 Audi.mu
Fig. 21 VW Beetle sacrededen.co
Fig. 22 VW Beetle goapr.com