Sandifer 1

Zachary Sandifer

UWRT 1101-009

March 22, 2017

Annotated Bibliography

North, Adrian C., David J. Hargreaves, and Jennifer Mckendrick. Effects of Music on

Atmosphere in a Bank and a Bar. Vol. 30. N.p.: Journal of Applied Social Psychology,

2000.

This article describes a study into the way music changes the atmosphere in different

places. The study found that music did have a positive effect on the attitude of customers

at both a bank and at a bar. I believe this study is relevant to the coffee shop I am

studying because at the Broad River Coffee Company they have live music. I believe that

having music in a place like that creates a feel-good atmosphere that attracts customers. I

believe this study will help me answer the question of why people go to coffee shops, and

provide insight into how much music affects the mood in a business.

Scanner, Brian, and Simon Oxenham. "Do You Get Your Best Work Done in Coffee Shops?

Heres Why." New Scientist. N.p., 27 May 2016. Web. 22 Mar. 2017.

This article delves in to the common held idea that people tend to get more work done in

a coffee shop than anywhere else. They attack this question by telling you why people

feel that way and why it might be true. I find this to be extremely common in the coffee

shop I am studying. People go in there all the time to do work. I dont quite understand
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why that is because I usually work better where its quiet. I believe this article will help to

explain why people seem to be attracted to doing work at a coffee shop.

Gander, Kashmira. "Coffee in the UK: How Britain Became Addicted to Cafe Culture." The

Independent. Independent Digital News and Media, 19 Apr. 2016. Web. 23 Mar. 2017.

This article talks about the rise of popularity of coffee shops that have taken place over

recent history. Mainly focused in the UK, this article by the independent discusses how

coffee shops have influenced our culture and really changed the face of it. They even

compare the stereotype that all people from Britain drink tea and say that it might not

be tea anymore, but instead, coffee. I think this article will really help me answer the

question of why people continue to spend money at coffee shops. Perhaps it is just a

popular trend now to go to coffee shops and that is why people go.

Waxman, Lisa. "The Coffee Shop: Social and Physical Factors Influencing Place Attachment."

The Coffee Shop: Social and Physical Factors Influencing Place Attachment (Article, 2006)

[UNC Charlotte Libraries]. Journal of Interior Design, May 2006. Web. 23 Mar. 2017.

This study was conducted to explore certain characteristics of coffee shops that

encouraged people to congregate there. There was a number of characteristics studied,

including aroma, lighting, furniture, windows, and many more. It was found that each

coffee shop has a unique social climate and culture. They found that the people here felt

like they were productive there, had a sense of belonging and of ownership. I believe this

research compares to mine because each of these factors plays a part in why people

continue to go to coffee shops. At the end of the day, people go there, normally, for more
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than just a beverage and this article dives into the many factors that play a part in why

coffee shops are so popular.

Ashworth, Christopher. Personal Interview. 28 March 2017

White, Victoria. Personal Interview. 28 March 2017

Johnson, Daniel. Personal Interview. 28 March 2017

The three interviews listed above were all personal interviews I conducted at my local

coffee shop. I asked these three customers about why they came, why they drank coffee,

and when they started drinking coffee, as well as some follow up questions if I could.

This allowed me to get multiple perspectives from others at the same coffee house I was

at to answer the questions I had about the coffee shop culture. I found that most of the

people that go to the coffee shop in my home town go to get work done. They all seemed

to think it was preferable to go to a coffee shop rather than to get work done in a library

due to the atmosphere and feeling each place had to offer. I also received some interesting

stories on why they started drinking coffee.

Olmstead, Gracy. "Why Do Americans Drink Coffee?" The American Conservative. N.p., 27

Mar. 2014. Web. 29 Mar. 2017.

Gracy Olmstead wrote an interesting piece on why she believes people go to American

coffee shops. She believes that the reason people go to coffee shops is more for publicity

and make themselves look good, rather than for the coffee. She compares coffee

beverages to wine, saying that people choose different types of coffee drinks to make a

popularity statement. She says that coffee consumers are participating in the same self-

conscious elitism that you would find in wine circles. This is a very interesting take on
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the topic which contradicts my findings and some of the research I found online which is

why I wanted to include it.

McPherson, Heather. "Why Do People Study At Coffee Shops?" Odyssey. N.p., 19 Oct. 2015.

Web. 29 Mar. 2017.

Heather McPherson studied a coffee shop at a college to find out why people go to coffee

shops to study. She surveyed many different students and found that they didnt really go

to the coffee shop to study at all. Instead she found that students who go to coffee shops

like to take study breaks and talk to their friends. She mentions that students like to see

their friends pass by and strike up a short conversation with them, something they

couldnt do in the library. She found that most students didnt go to study, but instead

they went for the social aspect.

Brown, Nick. "NCAs 2016 National Coffee Drinking Trends Report Is Big on The M Word."

Daily Coffee News. Roast Magazine, 13 Oct. 2016. Web. 29 Mar. 2017.

Nick Brown found similarities to McPhersons argument. He says that millennials seem

to be making drinking coffee and out of home activity now. He claims that because of

social media everything now days must be documented and everyone has to know what

youre doing at all times. He says that millennials drink coffee at coffee shops so they can

go around and show it off on social media. He says they use it as a means of expressing

themselves to others.