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01
Volka started its export to many Asian, Gulf and European countries in September seeing a huge
turnover of $1.8 M/year in 2011.
In 2012 the brand became a huge hit. Giggly products were present all over Pakistan. Jelly, our
flagship category took its lion's share with 40% of market share in Pakistan's confectionary
market.
The brand now has 20-30% market share in overall confectionary market (as per sales figure).
Way back in 2010 the company started off with a strength of 200 Sales work force which has
increased to more than 350, along with a sole distribution network.
VFI started its operations in the country with an initial strength of 600 employees. Currently we
have 1500 to 2000 work force.The company at present has an outstanding category portfolio, i.e.
jellies, bubble gum, chew toffee, candies, lollypop, chocolates etc.
VFI was the self-driven dream of Saleem Rajab(late) the Ex- CEO of the company. It is a biscuit
and Confectionary manufacturing company situated at 3km bahawalpur bypass road, Multan,
Punjab, Pakistan.
A world where you can enjoy a rainbow of colorful candies, decadent chocolates, sweet n soft
biscuits, wobbly jellies and yummy gums biscuits and cookies which are sold at local level as
well as exported to the neighboring countries. The company has been making every possible
effort to meet the requirements and expectations of its customers. The company is offering a
wide selection of biscuits and Confectionary products to the market.
The biscuits and confectionary plant of VolkaFood industries is a complete modern and
automatic unit with PLC control system.
VFI have different chambers in the in production plant like quality checking, mixing, oven,
packing and finally distribution. It has a complete chain of distribution at different main cities of
Pakistan. Employees are trustworthy and do their best for the organization. In biscuit category
they are offering wide range of biscuit products, such as Cake Rusk, Teatime, Piknut,Chocorama
and recently they have launched Twisto, ,Boom Boom Bubble gum,Eclair for kids.
At VFI, our world class laboratory experts in examining regular hygiene check for every lot and
SKU. Our team of experts consists of highly trained professionals, technical staff and latest
equipments like Moisture Analyzers, Ash Determination equipments, Spectrophotometer and
purity confirmation equipments for ingredients used in our products.
Our company is like our home, a place where we wish to grow and
explore our expertise with the passion to be known and respected as a food
company most admired for its liveliness and innovation to be called the true
professionals. Every individual should be fulfilled and successful at what we
do. VFI is committed for the constant improvement and excellence in its
work.
VFI is focusing and trying to build a culture where we can adopt our traditional core values such
as team work and healthy caring services. These values are cutting edge of our skilled and
trained work force. To get better results there is respect for everyone and fun for working
together. We believe that every individual should aim for constant self-improvement and gain
knowledge for its relevant field.