Royal Holloway University of London, Berlin & Prague, May 14 - May 21, 2017

Sun, May 14, 2017 arrive Berlin day 1

arrive Berlin
1:45 PM flight BA 992
meet ISP representative at the airport

transfer to hotel, check-in bus transfer

cultural event: guided bike tour of Berlin

a guided bicycle tour is one of the best ways to discover Berlin; ride through the citys
4:30 PM - 7:30 PM public transport/bike
expansive, green and primarily flat urban landscape as your guides "take you to some
of Berlins most interesting, exciting and unexpected places"

free to freshen-up before dinner

8:00 PM - 10:00 PM welcome dinner Elefant restaurant

10:00 PM - 10:15 PM return to hotel walk

Mon, May 15, 2017 key regional players day 2

breakfast hotel

meet in hotel lobby, depart for visit

9:20 AM - 9:30 AM bus full day
dress code: business casual

visit: challenges and opportunities for the future transport market

Deutsche Bahn
10:00 AM - 12:00 PM
Dr. Markus Rometsch , Senior Strategy Analyst
management presentation, discussion

12:30 PM - 2:15 PM lunch: own arrangements

meet in hotel lobby, depart for visit

2:15 PM - 2:25 PM
dress code: business casual

visit: creativity without borders - trends and vision for today's advertising ecosystem
Wall AG (street furniture design & outdoor advertising)
3:00 PM - 4:30 PM Mr. Christian Knappe , Corporate Communications Manager
Ms. Frauke Bank , Director of Communications
management presentation, discussion, showroom tour

5:00 PM - 11:30 PM rest of the day at leisure

1/4 Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017 28/04/2017
 Tue, May 16, 2017 Berlin's emergence as a tech hub day 3

breakfast hotel

meet in hotel lobby, depart for visit

morning bus full day
dress code: business casual

visit: the transformational role of technology

e.g. Blinkist
management presentation, discussion

lunch: own arrangements

meet in hotel lobby, depart for visit

2:40 PM - 2:50 PM
dress code: business casual

visit: diversity in entrepreneurship in Europe's hottest startup capital

WeFound Community
Ms. Val Racheeva , Founder
3:30 PM - 5:00 PM Your Superfoods meeting @ juggleHUB
Ms. Kristel de Groot , Co-Founder
management presentation, discussion, intro. to the coworking model of juggleHUB,
meeting and discussion with female entrepreneur

rest of the day at leisure

recommendation for evening: Solar Bar & Lounge - head for the heights! Leave your
stomach behind as the glass lift glides up the outside of the building, then watch the
5:30 PM - 11:30 PM
city light up at dusk as you sip a prosecco with lychee liquor; after dinner, totter
upstairs to the glass-walled lounge bar, which mixes video art with music by guest DJs
from around Europe

Wed, May 17, 2017 transfer to Prague day 4

breakfast hotel

9:30 AM - 10:00 AM check-out, load luggage onto the bus

transfer to Dresden (duration approx. 2 hours 30 mins.)

10:00 AM - 12:30 PM bus transfer
dress code: casual

12:30 PM - 2:00 PM group lunch in Dresden Pulver Turm restaurant

cultural event: guided tour of Dresden

take a walk in the baroque and rococo city center and breathe the history of a city
2:00 PM - 4:00 PM
that was partially destroyed during WWII; admire the church "Fraunkirche" rebuilt
from the ashes, Semper Opera and other beautiful sights

5:00 PM - 7:00 PM transfer to Prague (duration approx. 2 hours) bus transfer

7:00 PM - 7:30 PM transfer to hotel, check-in

7:30 PM - 11:30 PM rest of the day at leisure

2/4 Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017 28/04/2017
 Thu, May 18, 2017 doing business in the CZ day 5

6:30 AM - 8:40 AM breakfast hotel

meet in hotel lobby, depart for visit

8:40 AM - 8:50 AM bus half day
dress code: business casual

visit: operating a global brand in the Czech Republic: strategic differences &
approaches to success
9:30 AM - 11:00 AM Tesco
Mr. Martin Lupa , Government Affairs & CSR Manager
management presentation, discussion

11:45 AM - 11:55 AM meet in hotel lobby, depart for lunch walk

12:00 PM - 1:45 PM group lunch restaurant

cultural event: guided tour of Prague

discover the magical 'city of a hundred spires,' walk through its fairy-tale small lanes
2:00 PM - 5:00 PM public transport/walk
and see its major landmarks including Old Town Square and its astronomical clock,
Wenceslas Square and Charles Bridge

rest of the day at leisure

recommended activity: Letna Beer garden - if you wish to partly relive Berlin, head to
5:00 PM - 11:30 PM
Letna and enjoy some Czech 'bread' with a breathtaking view of Prague in this
'hipster culture pocket'

Fri, May 19, 2017 the interface of Czech business and culture day 6

6:30 AM - 8:35 AM breakfast hotel

meet in hotel lobby, depart for visit

8:35 AM - 8:45 AM bus full day
dress code: business casual

visit: transforming a traditional product to a unique design experience: a Czech

success story
Manufaktura
9:30 AM - 11:30 AM
Mr. Tom Kratochvl , CEO
Mr. tpn Tma , Production Manager
management presentation, discussion, tour of manufacturing facilities

lunch: own arrangements

visit: marketing strategies and consumer trends: creating and sustaining a premium
brand's equity
afternoon
e.g. Pivovary Staropramen (Molson Coors)
management presentation, discussion

meet in hotel lobby, depart for dinner

public transport
dress code: smart casual

evening farewell dinner Hergetova Cihelna

return to hotel public transport

3/4 Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017 28/04/2017
Sat, May 20, 2017 exploring 'the Golden City' day 7

6:30 AM - 10:30 AM breakfast hotel

free day for sightseeing & shopping

meet in hotel lobby, depart for guided tour of Prague Castle public transport/walk

optional cultural event: guided tour of Prague Castle

this tour of Prague Castle, the largest coherent castle complex in the world, will take
9:00 AM - 1:00 PM sts pay individually
you through the centuries of the Old Royal Palace, St. George's Basilica and Prague's
ancient symbol, St. Vitus Cathedral

lunch: own arrangements

rest of the day at leisure

Sun, May 21, 2017 depart for UK day 8

6:30 AM breakfast

morning check-out, transfer to airport bus transfer

11:20 AM depart for UK flight BA 855

4/4 Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017 28/04/2017