PRESS RELEASE

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DDB forms NORD DDB with Andreas Dahlqvist as Nordic Chief

Creative Officer

Stockholm April 27, 2017

DDB unites the agencies in Stockholm, Copenhagen, Oslo and Helsinki to form one agency,
NORD DDB, with Andreas Dahlqvist returning as Nordic Chief Creative Officer in September.
The agency is founded on local commitment and network strength, with an equal stake held by
the local partners and DDB.

Dahlqvist, who rejoins DDB after six years in New York, most recently from the role as CCO of
Grey New York, will head up the agency with Nordic Chief Executive Officer, Niclas Melin. The
duo will shape and lead the newly formed 'micro-network' and agency set up together with the
other local partners.

Melin says: "This is of course great news on many levels - for our culture, clients and
employees, but also for me personally. I have had the privilege to work with Andreas and know
what a great business partner he is. I'm really looking forward to working with him again and to
launch this new agency together."

Dahlqvist adds: "There's definitely something in the water. The Nordics is a unique mix of talent,
tech, pop culture and inventiveness fueled by a need to survive the long winters. It feels great to
get a chance to help write the next chapter of the DDB story in the region, at a time when our
industry is going through the next big creative revolution. I think this part of the world is uniquely
set up to figure out what true creative agencies should look like going forward."

The new agency will harness the combined force of talent in the four countries. It's an open
model without borders, and an open culture that embraces both regional similarities and local
differences. This way of working is creating a stronger and more fluid set up for regional and
international clients, whilst also adding more creative firepower on a local level by fully tapping
into the bigger collective agency brain. It's a chance for talent to have a bigger playing field, to
be able to work in Copenhagen, Oslo or Helsinki one week and in Stockholm the next. //mf
Amir Kassaei, Chief Creative Officer DDB Worldwide, says:

"DDB in the Nordics was always a powerhouse and a very important region for our network.
With Andreas who is without a doubt, one of the best creative leaders in the industry, and Niclas
leadership, they will elevate NORD DDB to one of the best and most innovative agencies in the
world. It's like Real Madrid and FC Barcelona are joining forces to dominate football - I am
excited."

Pietro Tramontin CEO DDB EMEA adds:

"For the past 10 years, DDB in the Nordics has performed extremely well and I'm proud of their
achievements. With the arrival of Andreas and the new financially and operationally unified
structure, I am convinced that this success will continue in years to come.

//Ends

Additional info:

Andreas joins after six years in New York - most recently from the role as CCO of Grey New York. As CCO of Grey New York
Andreas has led the agency to its two most successful years creatively in the agency's history with a total of 49 lions this year and
last. This year the agency also ranked as the #1 agency in the US for the first time ever and #2 globally in Cannes Lions, with award
winning work across a broad range of large clients.

DDB in the Nordic region has close to 400 employees with hub offices in Stockholm, Copenhagen, Oslo and Helsinki with additional
offices in Gothenburg and Malm, serving clients such as McDonalds, Elkjp/Elgiganten,Volkswagen, Samsung, resundsbron and
Vattenfall across teh region. The group also operates with a full service production set up.

CONTACT:

Sara Cosgrove, DDB Europe Communications Director

Email: sara.cosgrove@ddb-europe.com

Phone: +44 (0) 207 258 4230