Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Submitted by
JOHNSON PRABAKARAN.D
(Reg. No. 1531M0055)
Assistant professor
I can do all things through Christ who strengthens me- Phil 4:13
Im grateful to LORD Jesus Christ for his bountiful gifts that gave me courage
and faith in myself. He led me to go through the most difficult times of my research
writing with His profound and unconditional Love for me.
Gratitude is the fairest blossom which springs from the soul. I hereby affidavit my
sincere thanks to Mr. JOHN WESLEY guide, Bishop Appasamy College of Arts and
Science for his constant support, valuable encouragement and timely suggestions to
complete this project work with complacent I thank him from my heart for your teaching
and kind words, patience and caring throughout my research .
My gratitude is also extended to Dr.Mrs. Esther rani,, Mr. Sam Lovely Son,
Mrs. Priyadarshini, Mrs. Prema Malini, Mr. John Wesley, Mr. Samuel Raj, Mrs.
Sasikala Mary and Ms. Elizabeth Department of social work, Bishop Appasamy
College of Arts and Science, for your encouragement and constructive suggestions.
I have been touched by the some beautiful people and for that I am Grateful to my
class friends for their support and motivation throughout my research.
CONTENTS
CHAPTER PAGE
NUMBER TITLE NUMBER
I 1-27
INTRODUCTION
MEANING
DEFINITION
CONCEPT OF CORPORATE SOCIAL
RESPONSIBILITY
IMPLEMENTATION
CSR FUNDING
CSR BUDGET
CONCLUSION
II REVIEW OF LITERATURE 28-31
INTRODUCTION
HYPOTHESIS
RESEARCH DESIGN
SAMPLING PROCEDURE
PRE-TEST
DATA COLLECTION
CHAPTERIZATION
CONCLUSION
IV ANALYSIS, TABULATION AND 38-66
INTREPRETATION
V FINDINGS, SUGGESTION AND 67-70
CONCLUSION
BIBLIOGRAPHY
ANNEXURE
TABLES
TABLE NUMBER TITLE PAGE
NUMBER
INTRODUCTION
Shanthi Gears Ltd provisions of the CSR shall be applicable are contained in Sub
Section 1 of Section 135 of the Companies Act, 2014. The Policy recognizes that
corporate social responsibility is not merely compliance; it is a commitment to support
initiatives that measurably improve the lives of underprivileged by focus areas on
Education, Health, Sanitation, Environment and Social empowerment. Establishing a
guideline for compliance with the provisions of Regulations to dedicate a percentage of
Companys profits for social projects. Ensuring the implementation of CSR initiatives in
letter and spirit through appropriate procedures and reporting and creating opportunities
for employees to participate in socially responsible initiatives. CSR has an important role
in strengthening close link of collaboration, participation and co-operation between
corporations and community. Community stands for a group of interdependent people
who live in close proximity and interact regularly for fulfillment of needs. This study
attempted to examine the scope for CSR activities in the Arasur village, Coimbatore. It
looked at four sub villages to focus on the Educational & Health needs & facilities at the
same time also looking at the CSR activities for their villages. This study compares
Education and Health in order to Awareness, Accessibility and Availability of each
village and suggests the place where the CSR programmes can be applied.
Meaning:
"CSR is the process by which an organization thinks about and evolves its
relationships with stakeholders for the common good, and demonstrates its commitment
in this regard by adoption of appropriate business processes and strategies. Thus CSR is
not charity or mere donations. CSR is a way of conducting business, by which corporate
entities visibly contribute to the social good. Socially responsible companies do not limit
themselves to using resources to engage in activities that increase only their profits. They
use CSR to integrate economic, environmental and social objectives with the company's
operations and growth.
"The companies CSR represent the continuous commitment for the ethical
behavior and the participation to the economic development through the improvement of
the life quality for the rural people and also for the local community and overall society".
Definition:
Lord Holmes and Richard Watts have defined, Corporate Social Responsibility
is the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large.
Prabakaran has defined, CSR means that, every corporate has responsibility to
give back developmental resources to the society, where they could take
manpower and other resources.
Concept of corporate social responsibility:
The corporate social responsibility (CSR) is a hot topic at the international level
for many debates among the representatives of more companies, representatives of the
academia, NGOs, but also for the specialists coming from a wide range of national and
international administrative institutions. The expectations of different categories of
stakeholders are higher and more concerts formulated elements that place a lot of
pressures of the organizations that are forced to find the best ways to perform, in order to
assure their survival and development. The companies arent anymore perceived as
closed systems, but they act in an open manner, attracting resources from external
environment. In order to be successful and build up an attractive image, the companies
have to prove that they are responsible. At the moment, it is obvious the fact that any
company is part of a complex relational network, made of different segments of society
and that is able to exert a major influence over its activities. If the company doesnt
succeed to offer a valid reply to those interest groups, it can face serious problems and
even conflicts that could damage the companys image. CSR can be a powerful tool that
can foster the cooperation among companies, support Community development, bringing
them closer to their stakeholders.
The modern companies are expected to be responsible towards the attracted and used
resources, targeting both the companys development and success, but also for the
community where it carries out its activities.
CSR in Human Resource Management:
HR department has to play a bigger role in CSR initiatives. It has to ensure greater
involvement of employees. Every aspect of our lives is undergoing rapid change. In the
corporate world, this is evident from how human resources management (HRM) is
reinventing itself to manage increasingly open, flat, interactive and differentiated
ecosystems in constant flux. HRM finds increased application is Corporate Social
Responsibility (CSR). As organizations are seeking to make their CSR activities more
value-based and highlight their culture and vision, greater and more direct involvement of
employees required. Given this, the HR department has to drive CSR routines with their
organizations. The HR leadership has the capability to unite employees around the
organizations culture and border vision, thereby reinforcing the values the organization
stands for. In this context, the HR department has to rethink its managerial role and work
with tools the change behavior. HR professionals may build talent strategies around their
organizations social and environmental commitments that are intrinsic to the brand and
reflect the values and beliefs of their people. HR should design CSR initiatives in such a
manner that they drive employee engagement. For the employees these activities unite
the organizational system and the various aspects their larger life. Lastly with the well
embedded CSR agenda, organization is positioned to drive a better employee value
proposition.
As some observers have pointed out, the practice of CSR in India still remains
within the philanthropic space, but has moved from institutional building (educational,
research and cultural) to community development through various projects. Also, with
global influences and with communities becoming more active and demanding, there
appears to be a discernible trend, that while CSR remains largely restricted to community
development, it is getting more strategic in nature (that is, getting linked with business)
than philanthropic, and a large number of companies are reporting the activities they are
undertaking in this space in their official websites, annual reports, sustainability reports
and even publishing CSR reports.
The companies on whom the provisions of the CSR shall be applicable are
contained in Sub Section 1 of Section 135 of the Companies Act, 2013. As per the said
section, the companies having Net worth of INR 500 crore or more; or Turnover of INR
1000 crore or more; or Net Profit of INR 5 crore or more during any financial year shall
be required to constitute a Corporate Social Responsibility Committee of the Board
"hereinafter CSR Committee" with effect from 1st April, 2014. The pictorial
representation below gives the representation of Section 135 (1). The above provision
requires every company having such prescribed Net worth or Turnover or Net Profit shall
be covered within the ambit of CSR provisions. The section has used the word
"companies" which connotes a wider meaning and shall include the foreign companies
having branch or project offices in India.
ii. Promoting education, including special education & employment enhancing vocation
skills especially among children, women, elderly & the differently unable & livelihood
enhancement projects;
iii. Promoting gender equality, empowering women, setting up homes & hostels for
women & orphans, setting up old age homes, day care centers & such other facilities for
senior citizens & measures for reducing inequalities faced by socially & economically
backward groups;
iv. Reducing child mortality and improving maternal health by providing good hospital
facilities and low cost medicines;
v. Providing with hospital and dispensary facilities with more focus on clean and good
sanitation so as to combat human immunodeficiency virus, acquired immune deficiency
syndrome, malaria and other diseases;
vi. Ensuring environmental sustainability, ecological balance, protection of flora & fauna,
animal welfare, agro forestry, conservation of natural resources & maintaining quality of
soil, air & water;
viii. Protection of national heritage, art & culture including restoration of buildings &
sites of historical importance & works of art; setting up public libraries; promotion &
development of traditional arts & handicrafts;
ix. Measures for the benefit of armed forces veterans, war widows & their dependents;
x. Training to promote rural sports, nationally recognized sports, sports & Olympic
sports;
xi. Contribution to the Prime Ministers National Relief Fund or any other fund set up by
the Central Government for socio-economic development & relief & welfare of the
Scheduled Castes, the Scheduled Tribes, other backward classes, minorities & women;
A. Education:-
ii) Academic education by way of financial assistance to Primary, Middle and Higher
Secondary Schools.
v) Counseling of parents.
vi) Special attention on education, training and rehabilitation of mentally & physically
challenged children/persons.
vii) Spreading legal awareness amongst people and disadvantageous sections of the
society about their rights & remedies available.
iii) Gainful utilization of waste water from Under -ground Mines for Cultivation or any
other purpose.
viii) Empowerment to the villagers for maintenance of the above facilities for availability
of water.
x) Tele medicine
D. Environment:
vi) Development of jobs related to agro product i.e., Dairy/Poultry/farming and others.
E. Social Empowerment:
ii) To provide assistance to villagers having small patch of land to develop mushroom
farming, medicinal plants, farming & other cash crops to make them economically
dependent on their available land resources.
iii) Training may be provided by agricultural experts for above farming.
v) Home Foods/Fast Foods, Pickles, Painting and Interior Decoration and other
The CSR committee will recommend a formal CSR Policy, this document and
will recommend particular CSR activities, set forth a budget, describe how the company
will implement the project, and establish a transparent means to monitor progress.
The Corporation can meet its CSR obligations by funneling its activities on its
own or through a third party, such as a society, trust, foundation or Section 8 company
(i.e., a company with charitable purposes) that has an established record of at least five
years in CSR-like activities. Companies may also collaborate and pool their resources,
which could be especially useful for small and medium-sized enterprises. Managing
Director will have the power to sanction any project for CSR up to a limit of 7.5 lakhs,
above which Boards approval will be required to sanction the amount.
Implementation:
a) The investment in CSR should be project based and for every project time framed
periodic mile stones should be finalized at the outset.
Funding:
1. As per the regulations the company will set aside, for annual CSR activities, an
amount equal to 2% of the average net profits of the Company made during the three
immediately preceding financial years. Any unutilized CSR allocation fund of a
particular year, will be carried forward to the next financial year i.e. the CSR budget will
be non lapsable in nature.
2. The tax treatment of CSR spent will be in accordance with the Income Tax Act,
1961 as may be notified by the central board of Direct taxes.
Budget:
I. The Company Board of Directors shall ensure that in each financial year the
Company spends at least 2% of the average Net Profit made during the three immediate
preceding financial years.
Net profit means the net profit as per the financial statement of the company prepared
in accordance with the applicable provisions of the Act, but shall not include the
following:
(i) Any profit arising from any overseas branch or branches of the company, whether
operated as a separate company or otherwise, and
(ii) Any dividend received from other companies in India which are covered under and
complying with the provisions of section 135 of the Act.
II. As per section 135 of the Companies Act, the Company will report reasons for
under spending of the allocated CSR budget of the current financial year in the template
provided by the Ministry of Corporate Affairs. This reporting will be done Annual Report
and signed off by the Board of Directors.
III. In case of any surplus arising out of CSR projects the same shall not form part
of business profits of the Company.
IV. The Company may collaborate or pool resources with other companies to
undertake CSR activities, through any non-profit organization, if required.
First, CSR can provide a lot of benefits to business because companies can
enhance their brand image and reputation through positive CSR activities. Basically,
most people can easily think that the company is an organization that only pursues
themselves profits, thus having some trouble maintaining a good company reputation in
the capitalist society. It is not easy to keep a good company image without a specific
measure such as CSR in the capitalist societies. Accordingly, every company tries to seek
how to make a great company image. It is a best choice to commit CSR to enhance
company reputation. Second, businesss volunteerism which is performed by company
members especially employees gives advantage to corporation through improving
employee skills and training, and encouraging employee teamwork and employees pride
about the company. This is because employees can gain different knowledge, information
and skills through volunteerism programs at various fields. Third, CSR offers profit to
company through achieving high productivity and good quality. Corporate environmental
responsibility and consideration can improve productivity and reduce cost.
To be the No.1 company that manufacturers Gears, Gear Boxes, Geared Motors,
Gear Assemblies both standard and custom-built to customers expectation.
Follow fair minded business practices for the good of all stake holders
QMS QUALITY POLICY
ACC: It was the very first recipient of India's first ever CSR award instituted by
ASSOCHAM in 1976 which was the ASSOCHAM National Award for outstanding
performance in promoting rural and agricultural development activities. Today we have
one of the countrys leading CSR engagements. In keeping with this tradition, the
company has a team of young CSR specialists based at our corporate office and factories
who serve the neighboring community that comprises the weaker sections of rural and
tribal India to provide them some access to basic amenities, health, education, women
empowerment and livelihoods.
CRF MILLS: It has always believed in giving back to the community and people
and has a strong sense of corporate social responsibility attached to its operations and
thinking. The magnanimous and caring thinking and attitude of the top management has
influenced the thinking of all the staff and workers. CRF Mills has never ignored its
connection to nature since the very raw material that is used is wheat. Thus, its foray into
renewable energy generation and green energy was inevitable to protect the environment
and play its part in the efforts to have a greener and cleaner planet for the future. The
wind energy generated by the windmills owned by CRF Mills is used to run the food
processing unit thus creating a green footprint right from the beginning. From providing
free food, boarding and lodging for any poor worker in need to periodically donating
flour to temples and trusts for free distribution, CRF Mills has created a very strong
image for itself in the society.
CRI PUMPS: It has been deeply committed to bettering its immediate community
and environment. For C.R.I., education has been a top priority and the management is
actively involved in partnering with 8 schools across Coimbatore and the neighbouring
regions. From lending complete infrastructure support like the Drinking water facility,
construction of toilets, Laboratory, Noon meals centre and storage facility, Erection of
compound walls, to instituting facilities like computers and modern teaching aids and
other sports materials. C.R.I. has been striving to fulfil the thirst of education in the
socially and economically backward areas.
Through the years, C.R.I. has also helped the schools upgrade class strength and thereby
reach out to more children from the backward regions. The management at C.R.I. takes
keen interest in monitoring the progress of the schools and offers vocational training and
higher education opportunities to deserving students from these institutions.
All employees of C.R.I. actively contribute to the Corporate Social Responsibility
initiatives of the company and this has helped it establish a work environment that works
towards community development as passionately as it does towards organisational
growth.
Education will continue to be one of the most significant contributions of the
organisation.
ROBERT BOSCH Engineering and Business Solutions Private Limited through the
years has been loyal to the fundamentals that drive the Corporate Social Responsibility
(CSR) charter. The Social Responsibility charter is aligned to their vision towards
extending Smart Solutions to create long lasting value to the society. Our initiatives in
the areas of education and environment are towards creating sustainable benefits and
ensuring a better and greener tomorrow. All our CSR projects come with an employee
engagement plan, thereby also sensitizing our associates on this topic.
When we talk about education in India we cant just talk about how education is
in urban cities of India, without going deep into rural education that constitutes almost
90% of the schools being located in rural areas. Recent studies have shown how the face
of education in rural parts of the country have developed to a great extent, but some
remote areas still do need a serious checkup with children failing to receive basic quality
education. Quality and access to education is the major concern in rural schools as there
are fewer committed teachers, lack of proper text books and learning material in the
schools. Though Government schools exist, but when compared to private schools then
quality is a major issue.
Most textbooks are in English and since people in rural areas either speak their
native language or Tamil, but not English that defeats the purpose. This results in lack of
their interest in studies. Though some of the students from villages are really brilliant, as
they have a wealth of practical knowledge and know how to survive even in very harsh
conditions of life, difficultly in understanding their textbooks, lack of facilities and their
poverty are a hurdle in their education. Quality related issues are far powerful than
poverty. Students are not at all encouraged to think but they are asked to memorize pre-
defined questions for exams. So for many students clearing examination at the end of the
session, passing their exam becomes more important than gaining knowledge. Also as per
the new CBSE rule, every student is supposed to be promoted to the next class
irrespective of marks in their examination. Hence majority of students do not bother to
study, which means a decline in their education level. Neither students nor teachers take
any interest in studies which is why the level of education is declining in India despite
many efforts. The foundation to turn India into a strong nation has to be laid down at
primary and rural levels and so the quality of education right from the beginning should
be excellent. Education and text books should be made interesting. For rural students
textbooks related to their culture, their traditions and values should also be there so as to
create their interest in studies. The reasons behind so many drop-outs in spite of free
education should be found out as this is a hurdle on the road to progress. Improvement in
the condition of government schools, education quality, committed teachers and more
salaries to these teachers should be part of development. There is a difference between
city and village student not in terms of brain or development but their initial environment,
skills, learning ability, availability of infrastructure, and access to different facilities.
All of these must be considered while making the curricula which should not be
different but how it is going to be taught would make the difference. Encourage the
genuine rural students who are interested in education and make them competent. Let us
try to build a solution around these problems which will resolve the overall issues of rural
education in India.
Lack of proper transportation. Most villages have poor connectivity from one
place to another and that is often one of the main reason why, despite efforts by
local governing bodies to build schools, often go in vain. Children, most of the
time has to walk miles to reach these government funded schools and this often
de-motivate them to attend school on a regular basis.
People belonging to remote rural areas have meager incomes, which at times is
too less to sustain a family of maybe four or five. Most likely, children from these
families wont be sent to schools, instead would be asked to assist the earning
member of the family to add up some extra income. On the other hand, teachers in
rural educational centers in villages are paid poorly, often leading to lack
of attention by teachers, ultimately forcing the students to suffer.
Lack of proper infrastructure at these rural schools is also a big concern. Most of
the schools dont have proper classrooms, teaching equipment, playgrounds and
even basic facilities like clean toilets. Thus, the poor condition of schools is big
reasons to drive away students.
HEALTH LEVEL IN INDIA:
Though a lot of policies and programs are being run by the Government but the
success and effectiveness of these programs is question-able due to gaps in the
implementation. In rural India, where the number of Primary health care centers (PHCs)
is limited, 8% of the centers do not have doctors or medical staff, 39% do not have lab
technicians and 18% PHCs do not even have a pharmacist. India also accounts for the
largest number of maternity deaths. A majority of these are in rural areas where maternal
health care is poor. Even in private sector, healt h care is often confined to family planning
and antenatal care and do not extend to more critical services like labor and delivery,
where proper medical care can save life in the case of complications.
Due to non accessibility to public health care and low quality of health care ser-
vices, a majority of people in India turn to the local private health sector as their first
choice of care. If we look at the health landscape of India 92 percent of health care visits
are to private providers of which 70 percent is urban population. However, private health
care is expensive, often unregulated and variable in quality. Besides being unreliable for
the illiterate, it is also unaffordable by low income rural folks. To control the spread of
diseases and reduce the growing rates of mortality due to lack of adequate health facilities,
special attention needs to be given to the health care in rural areas. The key challenges in
the healthcare sector are low quality of care, poor account-ability, lack of awareness, and
limited access to facilities. Various organizations are coming together for improvements
in health care and technology plays a crucial role to facilitate this. Information and
communications Technology provides hosts of solutions for successful implementation of
these changes.
Rural Health centers are critically short of trained health medical person.
8% primary health centers do not have doctors.
39% PHCs do not have lab Technicians.
18% PHCs do not have a pharmacist.
31% of the population travels more than 30 kms to seek healthcare in rural India
66% of rural Indians do not have the access to the critical medicines.
Majority of people die due to preventable and curable diseases like diarrhea,
measles and typhoid.
Conclusion:
Hence this study going to help to know about the Scopes for Corporate social
responsibility at the villages. Hope this will find out the various needs and necessary
facilities of the villages. And this study will give suggestions for, what are all the
benefits should be provide through the CSR activities in different areas by the Shanthi
Gears Ltd to the village people. It can help to know about the important and role of
Human Resource department in the Corporate Social Responsibility initiatives with
greater involvement of the employees.
CHAPTER II
REVIEW OF LITERATURE
The review of literature helps the researcher to have an in-depth knowledge about
the subject. A thorough review of the literature will expose the researcher to previous
researcher conducted, their area of study etc, the literature on previous study will help the
researcher on the limitations of the study and there by the researcher could take measure
to overcome them.
Nigel Sarbutts (2003) The way of doing CSR by small and medium sized
companies. The research depicted that a structured approach to managing corporate
reputation and profit maximization of SMEs through CSR. The societal activities of
small and medium sized companies is based on their cost is Benefit Analysis. Small
Corporation always struggle for more reputation and minimization of risk. In such a
situation, CSR comes as hope for these companies. Large companies have so many
resources for implementing CSR activities but SMEs have less resource. It can be a
barrier for them to stay in the market. So, in that situation by imparting much
information, proper utilization of resources, doing well for businesses, SMEs can
minimize their risk and manage CSR.
Irina Soboleva (2007) Corporate social responsibility (CSR) has been a subject
of broad public and academic discussion. The author argues that the key criterion for
CSR is direct (non-market-based) cooperation among all stakeholders, cooperation that to
a large extent shapes the behavior of the firm and therefore includes ethical and social
concerns in the decision-making process. On the basis of this criterion, three levels of
CSR are distinguished. The main factors that are gradually shaping the Russian model of
CSR are emphasized. It is shown that lack of state social expenditure and a coherent
system of benefits for socially responsible firms, coupled with the persistence of
paternalistic relations, hinder and bias the development of socially responsible behavior
at all levels. The author argues that CSR practices can be effectively realized only if
accompanied by a coherent state social policy.
Shah, Bhaskar (2010), has taken a case study of public sector undertaking i.e.
Bharat Petroleum Corporation Ltd. in their research work. The research has discussed
that there is a broad relationship between the organization and society. Organization has
its existence only with the society. Organization used the resources/inputs of the society
like material and human etc. In reverse, the organization provides services to the society.
From the case study of the BPCL, it was found that company has taken a lot of initiatives
in order to serve the society.
RESEARCH METHODOLOGY
Introduction:
The research is on finding the scope for Corporate Social Responsibility activities
in rural areas. It leads to build talent strategies around their organizations social and
environmental commitments to the Human Resource professionals
The research is on finding the needs and facilities on Education and Health
among the Arasur village people. It helps to identify, what are all urge needs in village
and what necessary facilities to be provide for Education and Health by the Corporate
Social Responsibility activities.
This study gives clear idea about the level of Educational & Health awareness,
Level of Accessibility to Education & Health and opinions about the Availability on
Education & Health facilities among the village people.
Hypotheses:
Research Design:
A research design is a logical and systematic plan prepared for directing a research
study. It specifies the objectives of the study, the methodology and techniques to be
adopted for achieving the objectives. It constitutes the blue print of the collection,
measurement and analysis data. A good research design minimizes bias and maximizes
the reliability of the data collected and analyzed.
Descriptive research design suits this study, because it deals with the presentation
of the educational and health needs of the village people. Descriptive study has a focus
on particular dimension of the problem. Descriptive research is conclusive in nature as
opposed to exploratory. This means that descriptive research gathers quantifiable
information that can be used for statistical inference on your target audience through
data analysis. As a consequence this type of research takes the form of closed ended
questions, which limits its ability to provide unique insides. Descriptive is by far the
most commonly used form of research.
Sampling Procedure:
Shanthi Gears Ltd select the Arasur block to apply the CSR activities, so in the
present study, the researcher selected four villages in Arasur block with
purposively.
In each village 15 respondents were taken as samples for the study from the
action team of the village.
Thus Disproportionate stratified random sampling procedure was applied.
The researcher has chosen to collect data from that four village people (Action
Team of Village) and size of sampling is 60.
Universe:
The universe of the study consists of the village people. The researcher
approached the action committee members of the village for collecting data.
Pre-Test:
Pretesting is the process of an advance testing the design of the study after the
interview schedule has been prepared. Pre-testing helps in detecting the discrepancies that
have crept in and to remove them after necessary modifications in the interview schedule.
Pre-testing carried out for ten samples. Based on the suggestion given by supervisor and
faculty guide necessary a change was done in the interview schedule.
Tools for Data Collection:
The interview schedule was used to collect the data from the respondents. The
interview schedule method was adopted for data collection. The interview schedule
consists of three parts. The researcher used self-structured questionnaire.
The first part consists of personal data of the respondents like age,
occupation, status of house etc.,
The second part is the tool is Educational facility
The third part is the Health facility of the village.
DATA COLLECTION
Primary data:
In this study researcher collected data by through schedules method. Researcher used
interview schedules containing relevant questions. After getting approval from the guide,
data collection was done from 21.01.2017 to 24.01.2017. Researcher went to respondents
with these schedules and collect Data by filling up the schedules by researcher on the
basis of replies given by respondents. For this data collection the researcher approached
four sub-villages at Arasur village in Coimbatore gets the data for research purpose.
Secondary Data:
Secondary sources consist of the reports, documents, project records and literature
pertaining to the subject from the Government, Schools and stakeholders associated with
these villages.
In order to make interpretation, the data collected were coded and transferred into
simple tables by using statistical package for social sciences.
Difficulties encountered by the researcher
Some of the major difficult encountered during the data collection the time limit
given to meet the respondents was very less
The researcher was able to see the action team members with particular time
period.
The researcher had difficulty to convince the respondents about the purpose of the
study.
Chapterization:
Conclusion:
Research methodology is a way to systematically solve the research problem. It
may be understood as a science of studying how research is done scientifically. Research
methodology has many dimensions and research methods do constitute a part of the
research methodology. The logic behind the methods we use in the context of our
research study and explain only we are using a particular method or technique and why
we are not using others so that research results are capable of being evaluated of either by
researcher herself or by others.
CHAPTER IV
TABLE 1
21-30 9 15
1
20 33
2 31-40
17 28
3 41-50
14 24
4 More than 50
Total 60 100
The above table interprets that 33 Per cent of the respondents belong to 31-
40years, 28 Per cent of the respondents belong to 41-50years, 24 Per cent of the
respondents belong to more than 50 years and 15 Per cent of the respondents belong to
21-30 years. It also shows majority of the respondent of the village belongs to age group
31-40 years, respectively.
TABLE 2
S.No Sex
Frequency Per cent
Male 33 55
1
27 45
2 Female
Total 60 100
The above table interprets that 55 Per cent of the respondents are males and 45
Per cent of the respondents are females. This shows that majority of the respondents are
Males.
TABLE 3
S.No Religion
Frequency Per cent
Hindu 59 98
1
1 2
2 Christian
Total 60 100
The above table interprets that 98 Per cent of the respondents belong to Hindu by
religion and 2 Per cent of the respondents belong to Christian by religion. This shows
majority of the respondent in village belongs to Hindu by religion.
TABLE 4
1 Married
52 87
2 Unmarried
8 13
Total
60 100
The above table interprets that 87 Per cent of the respondents are married and 13
Per cent of the respondents are not married. This shows majority of the respondents are
married.
TABLE 5
1 Agriculture 13 22
2 Factory Worker 22 36
3 Own Business 19 32
4 Government sector 6 10
Total 60 100
The above table shows that 36 Per cent of the respondents are working as a factory
workers, 32 Per cent of the respondents doing their own business, 22 Per cent of the
respondents working in agricultural field and 10 Per cent of the respondent are
Government staff members. This shows majority of the respondent are factory workers.
TABLE 6
S.No EDUCATIONAL
1 Illiterate 12 20
2 Primary 9 15
3 Secondary 20 33
4 Higher secondary 9 15
5 Graduated 10 17
Total 60 100
The above table interprets that 33 Per cent of the respondent have studied
Secondary level, 20 Per cent of the respondent are illiterate, 17 Per cent of the respondent
are graduated, 15 Per cent of the respondent have studied Higher Secondary level and
15Per cent of the respondent have studied primary level Education. Most of the
respondent (33%) belongs to Secondary level educaton.
TABLE 7
1 Own house
47 78
2 Rented house
13 22
Total
60 100
The above table interprets that 78 Per cent of the respondents are having own
house and 22 Per cent of the respondents are living in rented house. This shows majority
of the respondent have own house.
TABLE 8
1 Thatched House 5 8
2 Tiled house 42 70
3 Terraced house 13 22
Total 60 100
This table show that 70 Per cent of the respondents are living in the type of tiled
house, 22 Per cent of the respondents are living in the type of terraced house and 8 Per
cent of the respondents are living in the hut. This shows majority of the village
respondent living in the tiled house.
TABLE 9
37 62
1 Nuclear family
23 38
2 Joint family
60 100
Total
The above table interpret that 62 Per cent of the respondents belong to Nuclear
family system and 38 Per cent of the respondents belong to joint family. This shows
majority of the respondent are living nuclear family system.
TABLE 10
Frequency Percent
S.No Income (in Rupees)
1 Rs.2000 to Rs.6000 22 37
24 40
2 Rs.6000 to Rs.10,000
14 23
3 more than Rs.10,000
60 100
Total
The above table interpret 40 Per cent of the respondents were drawing salary
between Rs.6000-10000, 37 Per cent of the respondent were drawing low salary between
Rs.20000 - Rs.6000 and 23 Per cent of the respondent were drawing high salary above
Rs.10000. This shows majority of the respondent belong to moderate salary scale.
TABLE 11
1 High 3 5
2 Moderate 21 35
3 Low 36 60
Total 60 100
The table interprets that 60 per cent of the respondents have scored low level of
educational awareness, 35 per cent of the respondents have scored moderate level of
educational awareness and 5 per cent of the respondents have scored high level of
educational awareness in their Educational awareness assessment. This table shows that,
respondents have low level of educational awareness in this village.
TABLE 12
2 Moderate 39 65
3 Low 21 35
Total 60 100
The table interprets that 65 per cent of the respondents have scored moderate level
of accessibility to Education, 35 per cent of the respondents have scored low level of
accessibility to Education and there is no high level of accessibility to education among
the respondent. This table shows that more than half of the respondents know about
accessibility to Education.
TABLE 13
1 Good 1 2
2 Okay 8 13
3 Not Good 51 85
Total 60 100
The table interprets that 51 per cent of the respondents have said about
availability for education is not good. 13 per cent of the respondents have said about
availability for education is Okay and 2 per cent of the respondents have said about
availability for education is good in their Availability for education assessment. This
table shows that, the village people are not satisfied with Educational availability.
TABLE 14
1 High 9 15
2 Moderate 21 35
3 Low 30 50
Total 60 100
The table interprets that 50 per cent of the respondents have scored low level of
Health awareness, 35 per cent of the respondents have scored moderate level of Health
awareness and 15 per cent of the respondents have scored high level of Health awareness
in their Health awareness assessment. This table shows that, half of the respondents have
low level of awareness on Health.
TABLE 15
1 High 24 40
2 Moderate 24 40
3 Low 12 20
Total 60 100
The table interprets that 40 per cent of the respondents have scored moderate level
of accessibility to Health, 40 per cent of the respondents have scored high level of
accessibility to Health and 20 per cent of the respondents have scored low level of
accessibility to Health in their accessibility to Health assessment. This table shows that,
most of the respondents know about how to access the Health facilities.
TABLE 16
1 Good 11 18
2 Okay 22 37
3 Not Good 27 45
Total 60 100
The table interprets that 45 per cent of the respondents have said about
availability for Health is not good. 37 per cent of the respondents have said about
availability for Health is Okay and 18 per cent of the respondents have said about
availability for Health is good in their Availability for Health assessment. This table
shows that, nearly half of the respondents are not satisfied with the availability of Health
facilities.
TABLE 17
The one way ANOVA test was applied to find out whether there is significant
different between type villages and awareness on Education. It was found there is no
significant difference between type villages and awareness on Education. Hence, the null
hypothesis is accepted. Which proves that awareness on education is differ from each other
villages.
TABLE 18
The one way ANOVA test was applied to find out whether there is significant
different between type villages and accessibility on Education. It was found there is highly
significant difference between type villages and accessibility to Education. Hence, the null
hypothesis is rejected. Which proves that accessibility to education is differ from each
other villages.
TABLE 19
The one way ANOVA test was applied to find out whether there is significant
different between type villages and availability on Education. It was found there is highly
significant difference between type villages and availability to Education. Hence, the null
hypothesis is rejected. Which proves that availability on education is differ from each other
villages.
TABLE 20
The one way ANOVA test was applied to find out whether there is significant
different between type villages and awareness on Health. It was found there is no
significant difference between type villages and awareness on Health. Hence, the null
hypothesis is accepted. Which proves that awareness on Health is differ from each other
villages.
TABLE 21
The one way ANOVA test was applied to find out whether there is significant
different between type villages and accessibility on Health. It was found there is highly
significant difference between type villages and accessibility to Health. Hence, the null
hypothesis is rejected. Which proves that accessibility to Health is differ from each other
villages
TABLE 22
The one way ANOVA test was applied to find out whether there is significant
different between type villages and availability on Health. It was found there is highly
significant difference between type villages and availability to Health. Hence, the null
hypothesis is rejected. Which proves that availability on Health is differ from each other
villages.
CHAPTER- V
INTRODUCTION
Findings are statements of factual information based upon the data analysis.
Suggestions and recommendations constitute the action plan put forward to the policy
makers and uses of research findings. Conclusions are inferences or generalizations
drawn from the findings.
MAJOR FINDINGS
It was found majority of the respondent (33%) belongs to the age group of 31-40
years respectively.
It was found more than half of the respondent (55%) belongs to the gender of
Male.
It was found vast majority of the respondent (98%) belongs to Hindu by religion.
It was found majority of the respondents (87%) are married.
It was found most of the respondents (36%) are factory workers.
It was found most of the respondent (33%) has studied Secondary level Education.
It was found majority of the respondents (78%) have own house.
It was found majority of the respondents (70%) are living in Tiled house.
It was found more than half of the respondent (62%) belongs to the Nuclear family
system.
It was found most of the respondents (40%) were drawing salary between
Rs.6000-10000
Findings related to Education and Health:
It was found Majority of the respondents (75%) have primary school in their village.
It was found least of the respondents (25%) have middle school in their village.
It was found Majority of the respondents (75%) have only Mobile clinic in their
village.
It was found least of the respondents (25%) have private clinic in their village.
It was found most of the respondents (60%) have low level of educational awareness
in this village.
It was found more than half of the respondents (65%) know about accessibility to
Education.
It was found most the respondents (85%) are not satisfied with Educational
availability.
It was found half of the respondents (50%) have low level of awareness on Health.
It was found most of the respondents (40%) know about how to access the Health
facilities.
It was found nearly half of the respondents (45%) are not satisfied with the
availability of Health facilities.
From the ANOVA test, it was found there is no significant difference between type
villages and awareness on Education.
From the ANOVA test, it was found there is highly significant difference between
type villages and accessibility to Education.
From the ANOVA test it was found there is highly significant difference between
type vill ages and availability to Education.
From the ANOVA test it was found there is no significant difference between type
villages and awareness on Health.
From the ANOVA test it was found there is highly significant difference between
type villages and accessibility to Health.
From the ANOVA test it was found there is highly significant difference between
type villages and availability to Health.
SUGGESTION:
The project village has low level of Educational awareness and Health facilities,
so it is necessary to create the awareness program on educational and health importance,
among the village people. Because of lack of awareness, the village people dont know
about the facilities and how to access the facilities.The awareness should start from the
school and family level for the children and the parents. Shanthi Gears organization can
join with a Non Governmental Organization (NGO) and give awareness regarding with
government schemes for education and how to access the facilities on Education &
Health. They can give awareness program on Environment pollution and planting trees.
COCLUSION:
Villages where the true heart of Indian lies, So we should uplift the rural people for the
better socio-economical, social, cultural development through the Corporate Social
Responsibility activities. HR needs to influence attitude of people and link employees
with top management for the greater cause of CSR and these projects come with an
employee engagement plan, thereby also sensitizing our associates on this topic.
Researcher found lack of Educational awareness and health facility in these villages, so
the researcher gives some suggestions to solve the present problem and improve the
village people life, to the Shanthi Gears Ltd. Through Corporate Social Responsibility
programmes, Giving Awareness and providing facilities for Education and Health, which
makes the sustainable development in the village. Shanthi Gears Ltd can be entities in
identifying villages and looks to holistically develop them. Holistic village development
aims at Systematic and systemic approach of organized activities, leading to an inclusive
growth for a participative, empowered, sustained and self reliant village community. This
area in which HRM finds increased application is corporate social responsibility. As
organizations are seeking to make their CSR activities more value based and highlight
their culture and vision, greater and more direct involvement of employees is required.
The researcher has done this research as a model for a social change in our rural areas.
Hence we can develop each and every rural area by the CORPORATE SOCIAL
RESPONSIBILITY projects.
SCOPE FOR CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE
ARASUR VILLAGE, COIMBATORE DISTRICT.
INTERVIEW SCHEDULE
I. Personal Information
d) More than 50
c) Terraced house
II.Education:
Do you have the following Educational Institutions in your village..?
a) Awareness on Education:
a) Yes b) No
a) Yes b) No
Yes b) No
a) Yes b) No
a) Yes b) No
b) Accessibility to Education:
a) Yes b) No
3) Do you think your children need evening tuition for easy access to education?
a) Yes b) No
4) Does your village school organize health camps for your children?
a) Yes b) No
a) Yes b) No
a) Yes b) No
2) Does the school have separate toilet facility for boys and girls..?
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
III. Health and Sanitation Facility:
a) Awareness on Health:
a) Yes b) No
2) Are you aware of kapettu thittam scheme provided by the state government?
a) Yes b) No
3) Are you aware about the factors of malnutrition and its prevention methods?
a) Yes b) No
a) Yes b) No
a) Yes b) No
b) Availability of Health:
a) Yes b) No
2) Do you have public toilet with necessary water facility in your village?
a) Yes b) No
a) Yes b) No
a) Yes b) N
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
a) Yes b) No
7) Do you have access periodic health camps and social awareness program in your
locality?
a) Yes b) No