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Table of Contents
Project Plan 3
Marketing Plan 22
Assessment Plan 41
References 68
DaVolio, Griffin, & Voorhees 3
Project Plan
Introduction
The Marcellus Free Library serves a unique population of patrons. This description of the
population is derived from the various ages that are present in the area; millennials, families, and
senior citizens make up relatively equal portions of the population. The Marcellus Free Library
already has a childrens summer reading program in place and would like to begin a similar
program to encourage a new population to read throughout the summer, the underserved
population of senior citizens. According to Merriam-Webster Dictionary, a senior citizen is an
elderly person; especially: one who has retired ("Senior Citizen."). In this project, senior
citizens will be considered all adults 65 years of age or older. The program will run from the
beginning of June to the end of August. This program will be administered in both the library and
the senior living facilities located near Marcellus Free Library. This 12-week program will
consist of five programs held throughout the summer. The program will also have the senior
citizens track their reading progress throughout the summer. They will hand in their reading list
at the library each week and will receive points for using different library services and reading a
variety of genre. They will also be able to win weekly prizes and be entered to win grand prizes
when they submit their reading list.
This will begin the process of developing more programs for adults, which will encourage the
senior citizen population to use the library to meet their social needs, as well as help encourage
them to increase their reading and improve their technology skills. Additionally, it is the
librarians hope that this program will encourage lifelong learning and strengthen memory
retention. The adult summer reading program seeks to inform and introduce patrons to library
services, encourage greater library usage, and bring underserved patrons into the library. It also
hopes to strengthen relationships between the library and the community and form lasting
partnerships with community businesses. The organizers of the Marcellus Adult Summer
Reading Program (MASRP) believe this program will help reach more community members,
inform those who are currently using the library about what programs and opportunities they
might be missing and show those who have not used library services what the library can
provide. The library wants to ensure they are supporting the information needs of various age
groups, with a focus on helping to improve senior citizens access to the library.
Relationship to Library Strategic Planning
The Marcellus Free Librarys mission statement is to make accessible to the community its
facilities and its print and non-print materials for recreation, information, and education, while
actively promoting appreciation of books and learning. It continues on to discuss the importance
of encouraging the interests of young people. In this regard, the MASRP fits nicely within the
mission of the Marcellus Free Library as it encourages patrons to use library resources for a
variety of different reasons. The program aims to be both recreational, educational, and
informative. Additionally, the MASRP promotes a love of literature and lifelong learning, which
also supports the overall mission of the Marcellus Free Library.
DaVolio, Griffin, & Voorhees 4
As the Marcellus Free Library does not currently have a strategic plan, it cannot presently be
explained how the Adult Summer Reading Program would fit into it. A strategic plan is in
development and upon completion, this will be revisited.
User Needs Assessment
Key Internal Stakeholders
Marcellus Free Library Board of Trustees
o This Board of Trustees has to be aware of the program before it happens. They want the program
to succeed because the more patrons involved in the library, the more likely they will be able to
get future funding.
Marcellus Free Library Director
o The director has to be aware of the program before it happens. S/He will want the program to
succeed to encourage more patron use of the library and the increased use of various services.
S/He will also want the relationship between the library and the local businesses to flourish, so
there is more of a chance of donations in the future.
Marcellus Free Library Librarians and Staff
o This group is in charge of planning, creating and initiating the Adult Summer Reading Program.
They will be organizing the events, prizes, and any other materials needed for the program to
exist. The MASRP will emphasize all aspects of the library in order to encourage senior citizens
to increase their use of the library. The success of the program will affect their future
responsibilities.
Local Businesses
o This group will benefit from the program because their businesses will provide services to the
local senior citizen community. Local businesses will also serve as an additional marketing point
so that the library will reach a wider audience.
Service Users
Anyone in the community over the age of 65 years can be a service user. The senior citizen
library community is one that the library is attempting to reach and involve in a variety of
programs. The Marcellus Free Library is surrounded by two senior citizen living facilities. Most
of these residents do participate in the library, but the library feels they are not aware of all the
library services. The library wants to encourage more participation from these users.
Internal Assessments:
There have been no internal assessments conducted by the Marcellus Free Library in order to
know if the program is something that the library needs.
External Assessments:
There have been no external assessments conducted to know if the program is something that the
community needs.
Increased travel
Not interested/not happy with program
Unable to read/see well, leading to embarrassment
Importance/Impact on Users:
The Adult Summer Reading Program can benefit its users in many ways. The benefit for the user
relies heavily on the extent the user participates in the program.
Increased reading ability
Increased socialization with varying members of the community
Increased love of reading
Increased knowledge of different aspects of the library
Increased activity in the library and in the community
Relevant literature
When planning summer reading programs, the focus is generally on children and how to develop
their literacy skills; consequently, adult patrons reading habits may be neglected. To consider
what is necessary for an adult summer reading program, one must first evaluate what outcomes
the adult population feels are important (Pershing and Cousin). In addition, who will benefit the
most from these outcomes?
When planning for a summer reading program, one must be cognizant of those who may be
resistant to marketing methods and other plans of the program. This population is made up of
alliterates, a term coined by G. Kylene Beers. These are people who can read, but choose not
to do so (Matthews). This group is further broken down into dormant readers, those who enjoy
reading but cant find the time, uncommitted readers, those who do not enjoy reading but say
they will read in the future, and unmotivated readers, those who do not enjoy reading and do not
plan on changing their minds (Matthews). To plan for and reach this population, the outcomes for
the population and program must be considered carefully. These outcomes include how the
program will influence voting for the library and how it will involve more members of the
community (Pershing and Cousin).
When focusing on adult summer reading programs, we must acknowledge all types and ages of
adults. One such group that is important to keep in mind when creating a summer reading
DaVolio, Griffin, & Voorhees 7
program is the senior citizen population. To reach this group of patrons, the California Library
Association proposes that those planning summer reading programs develop a summer reading
in a box (Outreach). This library brings services out into the community which may attract
individuals who typically do not visit the library or explore other library services. They also
suggest looking at the outcomes from the previous years summer reading programs and analyze
data about underserved populations of patrons (Outreach). This part of the planning stage
should also examine how patrons will earn credits in the program for prizes, what kind of
reviewing options will be utilized, and how to present reading logs (Gould).
To better understand the nature of adult summer reading programs, one must examine the types
of adults to serve, as well as what kind of incentives one could provide to keep the adults in the
program interested. Many libraries have partnered with local businesses to pledge money for
books or for prizes (Dieffenbach). These prizes encourage adults to participate in the program,
and helps to bring them into the library. To plan this program, one must also remember why the
library is providing the program. Many programs use their mission statement to guide the
planning of the program. It is important to remember that the goal of the program is to involve
the community in library services, increase circulation, and create positive publicity for the
library (Summer Reading Program-Planning). The library should also create goals about what
they would like to happen during the summer with the reading program, including who their
program is for (alliterate readers, parents, senior citizens, etc.), what underserved population to
include, what kind of rewards will be offered; in addition, are there parts of the collection or
services that the library wants to promote, and are contacts being made for more community
partnerships to support the program currently and in the future? (Summer Reading Program-
Planning). One must also consider the librarys current resources when planning, including
staff, space, and variation of the collection. This, as well as community support, will influence
the components of the program (Summer Reading Program-Planning).
To better get an idea of how the program should run, one should start by making the decisions
about the run time of the program and the desired population to serve about five months in
advance. This allows time for patrons to sign up. It also allows time for patrons who may already
be served to see marketing materials for the reading program (Summer Reading Program: Tips
for Librarians). When planning for having patrons register, the registration should begin two to
four weeks before the program starts (Gould). Approximately three months before the program
begins, the library should be enacting the major part of its marketing plan. Finally, four months
before the program, make plans for public service announcements, prizes, and additional
materials (Summer Reading Program: Tips for Librarians).
Recommendations for Action
Goals and Outcomes
The goals of the Marcellus Free Library Adult Summer Reading Program and their respective
outcomes are as follows:
To improve participants reading ability and promote a love of reading
Participants will demonstrate improved reading skills due to their participation in the program.
Patrons will express a love of reading following the completion of the program.
DaVolio, Griffin, & Voorhees 8
Actual Cost
Not all of these costs will be charged directly to the allocated budget for the MASRP Program.
Please also note that the totals for this section exceed the allocated $500 dedicated to the
planning section from above. These totals were created with the assumption that donations are
not included and all supplies will need to be bought at cost.
Salary - Program $1,944.00 (6- Salary costs based This cost was determined
manager month planning on the total time based on the assumption that
period leading up dedicated to this the program manager would
to the program) program. spend 3 hours a week working
on this program over a six-
$2,268.00 (12- month period. The program
week program manager will spend
period) approximately 7 hours a week
on the program while it is
For a total of ongoing. The hourly cost
$4,212.00 ($26.92) was determined
through the average national
yearly salary of a library
assistant director
($56,000.00). This is an
estimation as some weeks
require more or less work
than others. Additionally, the
tasks performed are in relation
to planning tasks only.
Salary - Other Librarians (2): Salary costs based This cost was determined
librarians and clerks $1,104.00 on the total time based on the assumption that
dedicated to this four other employees would
DaVolio, Griffin, & Voorhees 10
There are many factors to keep in mind while looking at these two different budgets. They are
broken down as follows:
Salaries: The salary calculations are focused on the program manager, other librarians, and
library clerks. As it is, the person in charge is currently the assistant library director, so an hourly
wage was determined from the estimated yearly salary for that position. The wage for the other
librarians and clerks were also estimated and compared to their assumed time input. While the
funds allocated for the MASRP will not be used to pay this wage, it is important information to
have.
Prizes: The MASRP will feature prizes for patron participation. Prizes are separated into two
categories.
o Weekly Prizes: Patrons are eligible for weekly prizes based on the amount of reading they do,
types of library services they use and types of items they check out over the course of the
summer. Based on the predetermined points per service and item, patrons receive one prize raffle
tickets per point. Once a patron has won a weekly prize, they will be ineligible to win another
weekly prize. This is done to ensure that no one person will win all the prizes. Prizes consist of
one $10 gift certificate, one $15 gift certificate, and one $25 gift certificate given out each week.
o Grand Prize: The grand prize will be handed out at the end of the summer during the end of
summer party. As there will be a grand prize handed out, no weekly prizes will be distributed at
this time. The recommended grand prize is an Amazon Kindle, either the classic Kindle or the
Paperwhite Kindle. This will lead to a cost range of $80 - $130 dollars depending on the selected
Kindle and shipping costs.
Programs: Programs held during the overall MASRP are expected to have varying costs all
averaging around $60.00. These costs account for materials to promote the program, materials
used during the program, and any food offered during the program. They do not include the cost
for staff members. There are expected to be approximately 5 programs held throughout the
duration of the summer, all focused on various topics. Some possible programs include:
o Summer Kick-Off and Library 101 - A kick off to the MASRP and a refresher on the various
programs and services offered at the Marcellus Free Library that are available to participants
year round.
o Books and Movies: One proposed program is pairing books with their movie counterpart, and
during a discussion, participants compare the two. This discussion based program is a take on the
regular book club, but it offers a wider variety to encourage more participation. Attendees will
earn more points towards prizes.
o Website-Walkthroughs - In this program, participants will get an introduction to two popular
websites: Lynda.com and Ancestery.com. These websites encourage lifelong learning and are
both offered through the library.
o Talking Books - In this program, participants will be able to speak about their personal favorite
books. Participants will be invited to give mini talks about their favorite books and authors they
have read during the program and encourage other readers to read those books in the time left.
Participants will gain credits towards prizes for participation.
DaVolio, Griffin, & Voorhees 12
o Build-A-Book - In this program, participants will create their own books or book-related media.
These creations will be featured around the library and participants will have one last chance to
earn extra points towards the final prize.
Displays: Displays are included in the program fees as they pertain specifically to program
related events. The displays in mind will not be marketing the event, but rather tying in with
ongoing pieces of the program. Displays may be placed throughout the library or within the
community, based on the opinion of the program manager.
Responsible Parties
Responsible Competencies Required Time Commitments Deliverables
Party
Librarian in Communication skills Time to plan the 5 Obtaining permission
Charge programs (15 hrs. from the library
(Program Time management skills approx. at start of director and informing
Manager) Interpersonal skills summer) the board of trustees
about the program
Planning program
Time to host individual events to be held over
programs each month the course of the Adult
(6 hrs. approx./mo.) Summer Reading
Program and approving
DaVolio, Griffin, & Voorhees 13
To begin the planning and launch of the MASRP, it is recommended that the Marcellus
Free Library begin the process six months prior to the start of the program. The suggested
breakdown of what must be accomplished each month before the program is as follows:
Month 2: Decide the dates and times of each program session. Program
Contact senior living facilities to see if they want to partner Manager
up.
Plan for any other accommodations that the senior citizens
may need.
Contact appropriate local businesses and organizations outside
the library for partnerships.
Finalize all outside agreements.
Reserve rooms and equipment (if needed) for the program.
Create the sign-up sheet for registration.
Finalize the goals and outcomes of the program.
Create a budget.
Month 5: Put posters and flyers up around the community. Library staff
Prepare the library spaces for the program.
DaVolio, Griffin, & Voorhees 16
Month 7: Greet people as they arrive at the first session of the program. Library Staff
(Day of the First
Give participants bookmarks that will help them track their
Program) reading and their interactions with the library.
Describe how these organizers will be used to give
participants credits towards earning prizes.
Summer Kickoff and Library 101 - This serves as the program Librarian and
kick-off celebration. Teach seniors about the library catalog volunteers
and help participants find materials that interest them.
Participants will learn how to request books online.
Participants will learn how to renew books online.
Books and Movies - A different type of book club and a Librarian and
celebration of the progress that participants have made in the volunteers
program.
Month 9 Week The program will meet Monday and Wednesday at 4pm. Program
2: Mondays meeting will be held at the library. participants
Wednesdays meeting will be at one of the senior living
facilities.
Give out the Grand Prize and thank all those who participated Program
DaVolio, Griffin, & Voorhees 18
Communication Plan:
Internal Stakeholders:
Library Director: The librarian must obtain permission from the director to organize the
program.
Board of Trustees: The librarian will communicate the purpose of this program to demonstrate
its importance and need.
Library Staff: It is the job of the librarian to communicate program needs and the program
outline to the director and staff. This communication with the library staff will be extremely
important when the librarian begins to develop marketing materials.
Public Relations Person: It will be the librarians job to communicate what needs to be done to
promote the program through discussion with the librarys public relations person.
Librarian: The librarian will be responsible for the majority of program planning and will need
to communicate with all other parties to ensure the program is a success.
Volunteers: The librarian will need to communicate to the volunteers what they will need to do
while working before, during, and after the program. The librarian must communicate what
needs to be done during each program session. Volunteers will then be responsible for
communicating to the participants what the program is and how it is run. The volunteers will also
be responsible for communicating what the participants will be doing in each session that the
program meets.
External Stakeholders:
Patrons: The librarian will work in tandem with the staff and public relations person to explain
what the program entails. The staff will communicate how registration works to those who wish
to sign up for the program.
Local Businesses: It will be the librarians job to communicate and coordinate with local
businesses to develop a partnership and have prizes donated.
Newspapers: When it comes time for the marketing plan, the librarian will work alongside the
public relations person to write an advertisement and give it to the local newspapers to run.
Managers of the Senior Living Facilities: The librarian must communicate to the managers of
the senior living facilities how the program will be run and how the space (if provided for certain
program sessions) will be used. It will also be the job of the librarian to communicate how the
program will impact the senior living facility.
Pilot Test
Due to the size of the Adult Summer Reading Program, it is not possible to complete a pilot test.
Additionally, as the MASRP is set to premier this summer, there is not sufficient time to properly
conduct a pilot test.
Scalability
DaVolio, Griffin, & Voorhees 19
This program is scalable with many possible alterations to accommodate any outcome of the
program. Below are the different possibilities.
Too many people sign up to participate. A request for more volunteers to help with
programming
The subsequent years, anticipate a larger
group.
A program audience is too big for the space. Split up the large group into smaller groups
that can be separated into different rooms.
If this is a program that requires sign-ups, we
can add another day for the program.
Reach out to some people who have signed-up
and ask if they could move to the other day.
Additionally, partner with the local senior
living facilities and programming to further
break up the groups. This will require
additional volunteers.
Individuals who do not fit the age limit ask to Count the number of people of different ages
participate. who request participation.
If a significant number request participation,
provide events that are not linked to MASRP
which would satisfy the younger participants.
Consider including a variety of ages in
subsequent years.
No one will be turned away from signing up
for the program.
Reminders will be posted that the program
this summer is aimed towards those 65 and
older. A record will be kept of those interested
in the program and modifications will be
made in subsequent years.
Sign-ups for participation in overall program Reach out to the senior citizen living facilities
is low. surrounding the library to conduct events to
make it more accessible for the senior citizens
DaVolio, Griffin, & Voorhees 20
Attendance at programs is low. Talk to the senior citizens to gauge what they
would be interested in participating in.
Ask what days and times work best to get the
senior citizens more involved.
SWOT Analysis
Strengths Weaknesses
There have been many successful Adult There is a limited budget.
Summer Read Programs. Patrons may not be interested in the program.
The program has flexible timing to suit There is limited time to prepare for the first
participants needs. summer program.
There is the opportunity to reach new
audiences for library services.
The program is scalable so there is
opportunity for growth.
Opportunities Threats
Proximity to local nursing homes and adult Other available summer programs offered
care facilities outside of the library
Developing relationships with local Local businesses not willing to donate prizes
businesses or work with the library for additional
Bringing new community members into the program sessions.
library Alternative summer plans for our target
Local senior citizens will read more, be more audience outside of Marcellus
social and interact with the community more.
Limitations
Assumptions
o There is a community need for the program.
o Senior citizens will be interested in participating in the overall program.
o Local business will want to contribute and donate to the program.
o The programing events will be interesting to the senior citizen community.
DaVolio, Griffin, & Voorhees 21
Limitations
o Budgetary constraints will negatively impact the program.
o Time in which senior citizens will be willing to participate might be difficult to schedule.
o The limited space will hinder possible programing events.
DaVolio, Griffin, & Voorhees 22
Marketing Plan
Introduction
The Marcellus Free Library is initiating an adult summer reading program, aimed at the large
senior citizen (65 and older) population that makes up much of the surrounding area. Through
this program, the Marcellus Free Library seeks to encourage senior citizens to interact with each
other, improve their technology skills, and increase the seniors use of the library as a resource to
continue lifelong learning. In order to effectively market the Marcellus Adult Summer Reading
Program, decisive action must be taken in the months leading up to the official start of the
program. To this end, the Marcellus Free Library must raise awareness of the program, and thus
create a marketing plan to attract senior citizens to participate. The Marcellus Free Library will
use a variety of promotional and marketing methods in order to reach both patrons of the library
and other non-library users to inform them about the new program and encourage them to
register. Some of the suggested marketing strategies include: posting flyers and other paper
materials, social media marketing, and advertisements in other forms of media.
As this is a completely new program, there are no previous marketing methods. The Marcellus
Free Library currently has a childrens summer reading program, as well as other programing
events held at the library on a consistent basis. Many of these programs are featured in the
newsletter that is posted to their website and available in print form at the library. The Marcellus
Free Library does an excellent job at creating certain marketing materials like pamphlets and
posters, but these efforts will need to be built upon for this program. Additionally, the Marcellus
Free Library will need to start adding information in regards to the MASRP in their newsletter
and website so that patrons will be able to see that it is an upcoming event scheduled to begin in
June. Upcoming events are listed on their website and shared semi-consistently on their social
media pages. Information for this program will need to be posted more frequently to ensure that
the widest possible audience is being reached. Overall, the Marcellus Free Library has a solid
foundation for marketing plans and strategies. As they are expanded for this program, it will
benefit the overall marketing strategic plan for the library
Relevant Literature
It is important to consider how to market the community as a whole, in addition to the target
audience. Before beginning marketing, one must first decide on a plan for how to market the
program. What is the primary focus of the program? Is the focus reading or is the it library
planning and programming? In terms of promotion, what kinds of flyers are needed and what
information is necessary to attract different age groups? Other considerations include whether or
not the calendar will be viewed online or printed for community distribution. To reach the
community more, one must plan whether to use direct mailings or display a banner across the
main street in town. To continue an online presence, the library must update their website and
online promotions weekly throughout the program and in the weeks leading up to the programs
("Summer Reading Program Planning").
DaVolio, Griffin, & Voorhees 23
In considering how to implement the program and plan for those included, it is important to
market the program to both current population of patrons and those who do not utilize library
services. To serve these patrons and those in the community not typically seen in the library, the
adult summer reading program must be marketed in a timely manner while also being unique
(Summer Reading Program Tips for Librarians). When approaching marketing, one must
acknowledge that there are two types of marketing strategies, passive and interactive (Gould).
Passive marketing includes the use of posters, video displays, and a library hall of fame, which
is a board that features the months top readers. It is important to remember when using passive
types of marketing to keep them connected to the theme of the program, if there is one (Gould).
The other type of marketing that can be used for the program is interactive marketing. This type
of marketing uses patron and community member participation to promote the program, which
includes posters in which the community member or patron can add their own ideas, and posters
with face cutouts for photo-ops (Gould). These strategies provide the community members and
patrons with either a unique photo or poster that will stick with them. Other promotional ideas
include the basic, flyers, a custom logo, a display space within the library (sharing with the
childrens librarian to pair the two summer reading programs), and using incentives (Gould).
Other promotional options are social media, including YouTube, the local movie theater, press
releases, local ads, having staff wear related buttons or shirts, encouraging local businesses
involvement, and postcards (Gould). Libraries have found that a strong online campaign, being
inclusive, hanging posters in uncommon areas, i.e. public restrooms, and distributing pamphlets
all help to bring adults into the library (Pershing and Cousin). To market this program, one must
go to where the adults are and make the information readily available. To contact populations not
normally captured, one may consider sending notes to local offices and contacting listservs
(Pershing and Cousin). To reach those in the library, one library created a display of their
summer reading sign-up numbers for all programs and displayed the URL for people to sign up.
This display became the background images on the library computers and was updated weekly to
show the progress that the program was making (King).
Target Audience
Positioning Statement
The Marcellus Adult Summer Reading Program is a service that invites people ages 65 and older
to participate in a program that promotes reading and lifelong learning, library use, and
community building. It is an opportunity for senior citizens to interact with one another,
participate in activities, and increase their frequency of reading. Most importantly, it encourages
users to discover the unknown services of the Marcellus Free Library and helps the library
provide services to an underrepresented group of patrons. This program hopes to make a positive
impact on the senior citizen community and promote values that will improve the quality of their
life.
Key Messages
Senior Citizen Readers: Expand your bookshelf and your social calendar.
Senior Citizen Non-Readers: Discover the wonders of the library while creating wonderful
friendships.
Community Partners: Get to know your community and let the community get to know you.
Library Volunteers: Want to be the part of a brand new program at the library? We want YOU!
Month 5 Begin hanging flyers at the senior living facilities Library Staff and
and at local businesses. Volunteers
Finalize and begin newspaper advertisements. Project Manager
Begin meeting with senior citizens who live in local Project Manager and PR
senior living facilities and handing out the Person
incentives.
Month 6 Continue meeting with senior citizens at the senior Project Manager
living facilities.
Update flyers and go back to businesses and senior Project Manager and PR
living facilities to hang the updated flyers. Person
Update newspaper advertisements.
Budget
The marketing efforts for the MASRP are depicted in the following table. These efforts consist of
promotional materials, printing materials, and other miscellaneous costs further explained in the
DaVolio, Griffin, & Voorhees 30
table. Marcellus Free Library will be paying for the total of the marketing efforts for this
programs.
Expense Cost Delegation Notes
Poster Printing $50.00 600 posters Based on the assumption that 600
of varying posters (both for the overall program and
sizes the individual programs) will be created
and printed over the course of the
summer at $0.08 per color print.
Small Flyer $25.00 300 flyers Based on the assumption that 300 small
Printing flyers will be printed over the course of
the program at $0.08 per color print.
Program Manager $1,292.00 (6- Salary costs This cost was determined based on the
Salary Costs month planning based on the assumption that the program manager
period leading up total time would spend 2 hours a week working on
to the program) dedicated to this program over a six-month period.
this program. The program manager will spend
DaVolio, Griffin, & Voorhees 31
. approximately 3 hours a week on the
program while it is ongoing. The hourly
$970.00 (12- cost ($26.92) was determined through
week program the average national yearly salary of a
period) library assistant director ($56,000.00).
This is an estimation as some weeks
require more or less work than others.
For a total of Additionally, the tasks performed are in
$2,262.00 relation to marketing tasks only.
Salary - Other Librarians (2): Salary costs This cost was determined based on the
librarians and based on the assumption that four other employees
clerks $1,104.00 total time would spend up to 2 hours a week each
dedicated to on the program while it was ongoing in
this program. regards to marketing tasks only.
Clerks (2): Assumed salaries are $48,000 yearly
$864.00 ($23.08 hourly) for the librarians and
$38,000 yearly ($18.27 hourly) for the
clerks.
Total:
$1,968.00
Public Relations $1,008.00 (6- Salary costs This cost was determined based on the
Person Salary Costs month planning based on the assumption that the public relations
period leading total time person will spend 3 hours a week
up to the dedicated to leading up to the program working on
program) this marketing material development. During
program. the 12-week program period, the public
relations person is expected to spend
$840.00 (12- approximately 5 hours a week on the
week program program. Salary costs were determined
period) based on the assumption that the public
relations person has an hourly wage of
$14.00.
For a total of
$1,848.00
Total $6,578.00
Responsible Parties
DaVolio, Griffin, & Voorhees 32
Internal
Responsible Competencies Required Time Commitments Deliverables
Party
Librarian in Communication Skills Approve all flyers Initiate contact with
Charge developed by the local media outlets to
(Program public relations person promote the program.
Manager) Ability to make copies (sporadic over the
course of the summer).
Press Release
Skills required to write up
press releases promoting Time to host individual
the program programs each month MASRP Bracelets
(6 hrs. approx./mo.).
MASRP Bookmarks
Time to discuss and
promote the overall
MASRP and the MASRP Thank-You
individual sub- Notes and Wrap-Up
programs (sporadic Messages
over the course of the
summer).
Procure additional
marketing materials
(bracelets, bookmarks,
etc.) (3 hrs. over the
summer).
Assist patrons in
signing up for the
program.
Public Social Networking Skills Monitor the social Social media updates
Relations media for the program
Person (2 hrs. each week or
Graphic Design Skills so). Development of
program posters
Bracelets
DaVolio, Griffin, & Voorhees 38
DaVolio, Griffin, & Voorhees 39
Flyer / Social Media Post / Poster
Press Release
FOR IMMEDIATE RELEASE
Contact Amanda Perrine January 1, 2016
Telephone 315-673-3221
Address 32 Maple Street
Marcellus, NY 13108
Email aperrine@onlib.org
Website http://mflib.org/
Marcellus, NY, January 1, 2016 The Marcellus Free Library will be hosting its first ever Adult
Summer Reading Program this summer. The program will run from the start of June until the end
of August. Participants will have opportunities to win prizes, participate in events, and much
more. The event will conclude at the end of August with a Summer Reading Send Off Party in
which all participants are welcome to attend.
The theme of this years program is Exercise Your Mind to promote healthy living and healthy
lifestyles while also encouraging a lifelong love of reading and learning.
To sign up for the program, go to the Marcellus Free Library and sign up at the circulation desk
or visiting their website and follow the registration instructions. The library is located at 32
Maple Street in Marcellus. Visit their website at www.mflib.org. The first 100 participants to sign
up will receive a special prize!
###
If you would like more information about this event, please contact Amanda Perrine at 315-673-
3221 or email aperrine@onlib.org.
DaVolio, Griffin, & Voorhees 41
Assessment Plan
Introduction
The Marcellus Adult Summer Reading Program (MASRP) will run from the start of June
through the end of August. The program is targeted towards the large population of senior
citizens who live in the Marcellus area and are frequent visitors of the Marcellus Free Library.
Through this program, the Marcellus Free Library seeks to encourage senior citizens to interact
with other senior citizens, improve their technology skills, and increase the seniors use of the
library as a resource. In order to ensure that the Marcellus Free Library is hosting a program that
is useful and beneficial for patrons, a series of assessments have been developed to measure both
the quantitative and qualitative data. Some of the data collection methods will include surveying,
observation, and physical data collection. Assessment will begin at the start of the program as we
continuously collect data in regards to participation numbers and sign ups, and will continue
beyond the end of the program. Assessed groups consist of the participants, the planning team,
and the local businesses that have helped make this program possible. It is important to ensure
that assessment is done properly and carefully so that the data collected is useful and can
accurately indicate the success of the program. Additionally, as this is the first year of the
program, it is strongly recommended that at least three years of data be collected in order to see
how successful and beneficial the program really is.
The outcomes of this program have been listed and ranked in priority order. While each outcome
is important in measuring the overall success of the program, the outcomes listed first have been
deemed most important due to the direct impact it has on the user and their relationship with the
library. The first outcome, patrons will see the library as a welcoming place, is ranked as the top
priority because it measures the direct impact the program has had on the way participants view
the library as a whole. The second outcome, patrons will use the library more, measures if the
program was successful in maintaining or increasing the number of visitors to the Marcellus Free
Library. The third outcome, patrons will utilize all services available, is ranked as such because it
measures if services are being utilized more frequently by the target audience. The fourth
outcome, patrons will use resources they have not used before, is ranked as such because it is
important that all patrons are exposed to the variety of opportunities offered at the Marcellus
Free Library. Fifth, patrons will ask for assistance from librarians or other patrons, is ranked here
as the staff hope to be viewed as a valuable resource by patrons, but should the earlier outcomes
be met, it is more likely that this outcome will be, too. The sixth outcome is whether patrons will
interact with each other and form new relationships. The MASRP is a social program that seeks
to introduce patrons to each other. As this outcome does not reflect the impact the program has
had on the ways patrons view the library, it did not rank higher than its predecessors. The seventh
outcome deals with the local businesses and the contributions they have made in support of the
program. While it is the hope that donations will fund large portions of the program, the earlier
outcomes are of more concern. The eighth outcome, participants will demonstrate improved
reading skills due to their participation in the program, ranks towards the bottom of the list as
many of the participants may not improve their reading skills in the course of one summer. This
outcome also does not reflect the impact the program has had on the ways in which participants
DaVolio, Griffin, & Voorhees 42
view the library. The last, and least important outcome, is whether patrons will express a love of
reading following the completion of the program. While this is a very important outcome, the
earlier outcomes were deemed more important based on the effect the outcome had on the
relationship the users had with the library.
Goals of Service
The goals of the Marcellus Free Library Adult Summer Reading Program are as follows:
To improve participants reading ability and promote a love of reading
To socialize patrons with other members of the community
To improve patrons use of library programs and improve the way in which they view the library
Improve relations with the outside community
Outcomes of Service
The following is a list of outcomes for this program listed in order of importance for assessment
purposes.
Patrons will see the library as a welcoming place.
Patrons will use the library more often.
Patrons will utilize all services available.
Patrons will use resources they have not used before.
Patrons will ask for assistance from librarians or other patrons.
Patrons will interact with each other and form new relationships.
Local businesses will provide donations to support library services because of this program.
Participants will demonstrate improved reading skills due to their participation in the program.
Patrons will express a love of reading following the completion of the program.
Relevant Literature
When the end of the program draws near, we must prepare to evaluate the success of the
program. The evaluation and assessment of the program can be done many ways. One way these
programs can be evaluated are surveys, which can be done online and should be brief to avoid
overwhelming the summer reading program participants (Surveys). To evaluate a summer
reading program, we must think back to the outcomes we wanted to see come out of the program
when it started. Were these outcomes achieved? To assess these, the library should have a set of
performance measures that can be reused every year (Matthews). These outcomes should
demonstrate an improvement in skill level, knowledge, confidence, behavior, or attitude based on
either a qualitative or quantitative assessment (Matthews). To make this outcome-based measure
resonate with stakeholders and decision makers, it needs to meet two forms of criteria. They
must be linked in a cause-and-effect relationship, as well as measurable in a consistent and
reliable manner (Matthews). These measurements and outcomes can be analyzed to show how
many participants registered, how many of those registered participants actually participated,
how the number of participants compares to that of the librarys total service population, how
DaVolio, Griffin, & Voorhees 43
many completed the program, number of books read by each participant, the time spent reading
per day by each participant, and data from a short questionnaire or survey (Matthews).
These outcomes and results from the questionnaire can be used to create evluation or focus
groups to help better the program for the next year. Using focus groups, the librarian can update
the website to show what the participants would like to see. These focus groups can also help to
improve the marketing strategy for the program. These assessments and information help the
librarian inform the stakeholders and patrons how well the program progressed and encourages
participants to look forward to the program the following summer (Using Outcome Results).
After completing all of the evaluation and assessment, one should consider the follow up to the
end of the program. This should include issuing certificates for completing the program, writing
thank you notes, placing ads thanking local businesses, and posting a list of all the supporters
(Gould). Upon thanking everyone, discuss with all the staff what lessons they have learned, the
relationships they have formed with patrons, and the statistical outcomes, but not focus solely on
them (Gould). To conclude the program for the summer, consider publishing a wrap up and make
a note of all the personal stories from the program (Summer Reading Program - Planning).
Outcome Met
This outcome will be met if 21-30% of participants demonstrate
a behavioral change in which patrons interact with the library
more. If this is the result, the library will need to prepare similar
programs for this target population.
Recommendations for It is important that this data collection be well documented. This
Reporting information should be reported to the Board of Trustees and the
library director so they are aware of patron opinion.
Responsible Parties The responsible parties are those conducting the interviews and
those compiling the collected data into usable data. The clerks
who are performing the interviews will need to take detailed
notes during the interviews they conduct. This information will
be stored in a central location following each interview. The
clerks who analyze the collected data and compile this data will
be responsible for ensuring the information can be easily
understood. They will then include the data in a document that
will be distributed to the Board of Trustees and the library
DaVolio, Griffin, & Voorhees 45
director.
Timeline The first round of interviews will be at the last program of the
MASRP. The assessors will perform interviews again one month
after the end of the program. This will demonstrate that the
program has impacted the behaviors and attitudes of those who
participated in the program.
Outcome Two:
Patrons will use the library more often.
Group Assessed The group that will be assessed for this outcome is the senior
citizen population that attends the MASRP.
Methods and Tools for The method that will be used to assess this outcome is reviewing
Evidence Collection existing records and comparing them to data collected after
the programs completion. Data will be reviewed and collected
by library clerks. The clerks will put this information into a
spreadsheet that demonstrates the difference in use patterns by
those who participated in the program.
Recommendations for N/A
Pilot Assessment
Alternative Methods and An alternative assessment method for this outcome is
Tools observation. The library clerks and staff will record the different
services that the program participants utilize after completing the
program. These assessors will compare these observations to
behaviors they observed before the reading program.
Analysis of Evidence The clerks who compile this date will put the information
regarding the usage of the library by participants of the program
into one column of a spreadsheet. After the program, the library
clerks will input the data collected about the usage of the library
by participants in another column of the spreadsheet. The clerks
will then analyze the data to see if there is a change in library
usage.
How Assessors Will The assessors will know that the outcome has been met if 20-
Know the Outcome Has 35% of the participants demonstrate an increased use of the
Been Met library.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
The outcome will exceed expectations if 36-100% of
Indicators
DaVolio, Griffin, & Voorhees 46
participants use the library more. If this is the result, the library
may need to hire more support staff and increase the amount of
space available for different meetings.
Outcome Met
The outcome will be met if 20-35% of the participants
demonstrate an increased use of the library. If this is the result,
the library will need to consider hiring more support staff. The
library may also need to develop more community meeting
areas.
Recommendations for It is important that this data collection be well documented. This
Reporting information should be reported to the Board of Trustees and the
library director so they are aware of library usage increases due
to library programs like the MASRP.
Responsible Parties The parties responsible for this assessment are the library clerks.
The clerks are responsible for collecting the data surrounding
library usage after the program and for gathering the data from
before the program. It is the responsibility of the clerks to
analyze the data and organize the data in the spreadsheet. The
clerks are also responsible for generating a report that is easily
understood by the librarian, Board of Trustees, and library
director.
Timeline The library clerks will collect existing data two weeks prior to
the start of the program. The clerks will begin to collect new
usage data from the start to the end of the program, and
continuously collect the data every six months after that. For
three years following the program, every six months the clerks
must generate a report that states the usage of the library by the
program participants.
DaVolio, Griffin, & Voorhees 47
Outcome Three:
Patrons will utilize all services available.
Group Assessed The group that will be assessed for this outcome is the senior
citizen population that attends the MASRP
Methods and Tools for The method that will be used to assess this outcome is reviewing
Evidence Collection existing records and comparing them to data collected after
the programs completion. Data centered on the use of online
services, like ancestry.com and library online book renewal, will
be reviewed and collected by library clerks. The clerks will put
this information into a spreadsheet that demonstrates the
difference in use patterns by those who participated in the
program.
Recommendations for N/A
Pilot Assessment
Alternative Methods and An alternative assessment method for this outcome is
Tools observation. The observation will occur during the program and
when the participants interact with the library and again after the
program ends. The library clerks and staff will record the
different services that the program participants utilize after
completing the program. These assessors will compare these
observations to behaviors they observed before the reading
program.
Analysis of Evidence The clerks who compile this data will put the information
regarding the usage of services by participants of the program
into a column per service offered by the library into a
spreadsheet. After the program, the library clerks will input the
data collected about the usage of the services by participants in
another set of columns within the spreadsheet to see if there is an
increase in the use of library services by program participants.
How Assessors Will The assessors will know that the outcome has been met if 21-
Know the Outcome Has 39% of the participants demonstrate an increased use of the
Been Met library services.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
The outcome will exceed expectations if 40-100% of
Indicators
participants use library services more often. If this is the result,
DaVolio, Griffin, & Voorhees 48
the library will need to make services more available. The
library will also need to allocate more space to accommodate
additional services. The library will need to have additional staff
to support the increased use of services.
Outcome Met
The outcome will be met if 21-39% of the participants
demonstrate an increased use of the library services. If this is the
result, the library will need to assign more staff to the services
that are staff run.
Outcome Met
The outcome will be met if there is a 25-50% increase in the use
of different resources by the participating patrons than prior to
the start of the program. If this is the result, then the responsible
parties and other staff members did a great job at introducing the
underused resources. This will be used as an example for how to
get other populations of patrons interested in other library
services.
Outcome Five:
Patrons will ask for assistance from librarians or other patrons.
Group Assessed The group that will be assessed for this outcome is the senior
citizen population that attends the MASRP.
Methods and Tools for The primary methods of evaluation for this outcome will be
Evidence Collection surveying. As part of a survey issued to the library staff at the
end of August, staff members will be asked various questions
about how many participants came to ask them questions and
how many participants they saw ask other patrons for help.
These questions will try to get the staff members to think about
before the program, throughout the program and after the
program. Surveys will be anonymous, but highly recommended
for staff to complete. These answers will be collected, assessed,
and recorded so that that data can be converted into useful
information.
Recommendations for N/A
Pilot Assessment
Alternative Methods and An alternative method for evaluation is observations. Staff
Tools members will conduct observations and take notes to see how
many times program participants ask them or patrons for help.
Analysis of Evidence All the responses will be recorded into one document. Responses
will be categorized into categories of Yes or No. All
responses will be counted so that they can be compared.
How Assessors Will The outcome will have been met if 26-55% of the responses
Know the Outcome Has indicate that the patrons are not hesitant to ask for help from
Been Met librarians or other patrons.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
The outcome will exceed expectations if 56-100% of the
Indicators
responses indicate that the patrons feel comfortable to ask for
help from librarians or other patrons. If this is the result, the
DaVolio, Griffin, & Voorhees 52
librarians did a good job at encouraging patrons to use various
library resources. This encouragement will be used for other
patrons outside the program as well.
Outcome Met
The outcome will be met if 26-55% of the responses indicate
that the patrons feel comfortable to ask for help from librarians
or other patrons. If this is the result, then the librarians did a
good job at encouraging patrons to use other library services.
Librarians will continue to encourage the library services to all
patrons, even after the program is completed. This
encouragement will be used for other patrons outside the
program as well.
Recommendations for It is important that this data collection be well documented. This
Reporting information will be reported to the Board of Trustees and the
library director so they are aware of what a good job their
employees are doing. Additionally, the senior citizen living
facilities will be informed of this information. This might help
them in knowing how to encourage their residents to feel more
comfortable asking for information or help.
Responsible Parties The responsible parties are volunteers, library clerks, librarians,
or the program manager. These individuals are in charge of
handing out the surveys, collecting the answers, and then
compiling those answers into usable data. Both the unused and
completed surveys will be stored in one location. The program
manager or a designated aide will evaluate the data and organize
DaVolio, Griffin, & Voorhees 53
it in a way that is meaningful and easy to understand.
Timeline The development of the final survey will begin in the middle of
the summer so that the developers will have an idea of what sort
of questions they want to ask. The surveys will be handed out
throughout the month of August and will be turned in by the
final program and celebration. Following the collection of the
survey answers, the information will be assessed and evaluated.
It will then be organized in a manner that is easy to understand
that will be handed in to the library director or the Board of
Trustees.
Outcome Six:
Patrons will interact with each other and form new relationships.
Group Assessed The group that will be assessed for this outcome is the senior
citizen population that attends the MASRP.
Methods and Tools for The method that we will use in order to properly assess this
Evidence Collection outcome is observation. Notes will be taken by librarians, clerks
or other staff members during and after the programs and
whenever participants come into the library. The program
manager will train staff members who are going to take the
observation notes so that the notes are completed in the same
manner.
Recommendations for N/A
Pilot Assessment
Alternative Methods and An alternative method for assessment is to conduct interviews
Tools with the patrons to ask them if they feel as though they formed
new relationships and interact with each other more.
Analysis of Evidence The program manager will go through the observation notes and
compile a clear, fluid summary of the observations.
How Assessors Will The outcome is met if the observation notes indicate that 35-
Know the Outcome Has 55% of the participants created new friendships or seemed to
Been Met interact more than at the start of the MASRP.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
The outcome exceeds expectations if the observation notes
Indicators
indicate that 55-100% of the participants created new friendships
or seemed to interact more than at the start of the MASRP. If this
DaVolio, Griffin, & Voorhees 54
is the result, the program did a good job at creating situations
where interactions are easy for patrons.
Outcome Met
The outcome is met if the observation notes indicate that 35-
55% of the participants created new friendships or seemed to
interact more than at the start of the MASRP. If this is the result,
the program did a good job at creating situations where
participants could interact. The library should increase the
number of programs and interaction opportunities.
Recommendations for It is important that this data collection be well documented. This
Reporting information will be reported to the Board of Trustees and the
library director. Additionally, the senior citizen living facilities
will be informed of this information. This might aid them in
knowledge about the social interactions of their residents.
Responsible Parties The main responsible parties are the librarians, clerks and staff
members who go to the program and take the observation notes.
Another responsible party would be the program manager since
he/she will be the one assembling the final summary analysis.
Timeline This assessment is continuous throughout the program.
Assessment starts with the first day of the program when the
first patron signs up and continues until the last day. The library
clerks and staff will continue to observe participants even after
the program concludes if they recognize the patrons in the
library.
Outcome Seven:
DaVolio, Griffin, & Voorhees 55
Local businesses will provide donations to support library services because of this program.
Group Assessed Those that will be assessed are the businesses that have donated
to the program.
Methods and Tools for The method that we will use in order to properly assess this
Evidence Collection outcome is data collection and recording. This detailed record
will be kept of each area business that has donated to the library
and will be updated as new donations come in. This way it will
be possible to track and graph what area businesses are donating,
how often they are donating if they do so more than once, and
during what time of year the most donations come in. This
information will be compiled into a spreadsheet so that it can be
easily transformed into useable graphs.
Recommendations for N/A
Pilot Assessment
Alternative Methods and An alternative method for assessment is to conduct interviews
Tools with the business owners who have donated in order to gauge
their willingness to donate again.
Analysis of Evidence The program manager will evaluate the data collected in order to
determine and calculate the cost value of the donations made to
the program. The program manager will compare that cost value
to the total cost of the program to determine what percentage of
total cost is made up of donations. This information will be used
in future planning to determine which businesses to approach
again.
How Assessors Will The outcome is met if 15-49% of the total costs of this program
Know the Outcome Has are covered through donations from local businesses. These
Been Met donations may cover the cost of prizes or program fees.
Additionally, if businesses express interest in donating to the
library or the program in the future, this outcome meets
expectations.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
The outcome exceeds expectations if the total number of
Indicators
donations exceeds half of the total cost of the program. In this
case, more than 50% of the program was paid for through
donations. Additionally, if local businesses make multiple
donations to the library and this program, the outcome will have
exceeded expectations. If this is the result, the relationship
between the library and the donating businesses should continue
DaVolio, Griffin, & Voorhees 56
to be developed, and the program manager will look for new
businesses to approach.
Outcome Met
The outcome is met if 15-49% of the total costs of this program
are covered through donations from local businesses. These
donations may cover the cost of prizes or program fees.
Additionally, if businesses express interest in donating to the
library or the program in the future, this outcome meets
expectations. If this is the result, the businesses that donated will
be approached again in the future, but not frequently.
Recommendations for It is important that this data collection be well documented. This
Reporting information will be reported to the Board of Trustees and the
library director so they are aware of incoming donations.
Additionally, all organizations contributing donations will be
thanked both individually and publicly as it is good publicity for
both the library and the organization.
Responsible Parties The main responsible parties are those who collect the
donations. As new donations are made, the information will need
to be recorded into the shared document. As the program
manager will typically be the person who seeks out donations in
regards to this program, the responsibility will fall to him/her to
ensure that all donations are properly recorded and accounted.
Timeline This assessment is continuous throughout the program and
concludes when the program ends and all donations have been
collected, recorded, and the total value of donations has been
calculated. Assessment begins when the program manager or
DaVolio, Griffin, & Voorhees 57
other responsible party collects the first donation.
Outcome Eight:
Participants will demonstrate improved reading skills due to their participation in the program.
Group Assessed The group that will be assessed for this outcome are the
participants who have completed the program.
Methods and Tools for The primary method of evaluation is surveying. A brief informal
Evidence Collection survey will be issued when participants hand in their final book
count. One of the questions to be asked is whether participants
feel that this program helped them improve their reading skills.
Recommendations for It is not possible to pilot test this assessment as it is dependent
Pilot Assessment on participants completing the program first. However, a sample
survey can be sent out to staff to ensure that the questions are
easy to understand and the survey is not too complicated.
Alternative Methods and An alternative method for assessing this outcome is
Tools interviewing. Upon turning in their final reading count,
participants will be asked if they felt that their reading skills
improved by taking part in this program. The person collecting
their final reading count will record their answer.
Analysis of Evidence All the responses will be recorded into one document. Responses
will be categorized into categories of Yes or No. The
responses will be counted so that answers can be compared.
How Assessors Will Assessors will know this outcome has been met when 25-50% of
Know the Outcome Has the responses indicate they felt that their participation in this
Been Met program improved their reading skills.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
If 51-100% of the responses indicate that participation in the
Indicators
program has improved their reading skills, then the outcome
exceeds participation. If this is the case, programming will
continue to push participants to improve their reading skills.
Outcome Met
If 25-50% of the responses indicate that participants improved
their reading skills, then the outcome will have been met. If this
is the case, programming will continue to push participants to
DaVolio, Griffin, & Voorhees 58
improve their reading skills while also developing new
programming with the intention of reaching the remaining
participants.
Recommendations for The data collected through this assessment will be reported to
Reporting the Board of Trustees and the library director with the final
program report. Additionally, through the press release at the end
of the program and within the library newsletter, it will be
indicated that participants reported improved reading skills
through participating in the program.
Responsible Parties Those handing out the surveys, collecting the answers, and then
compiling those answers into usable data could be volunteers,
library clerks, librarians, or the program manager. Collected
survey results will be stored in one central location. The program
manager or a designated aide will evaluate the data and organize
it in a way that is meaningful and easy to understand.
Timeline The development of the final survey will begin in the middle of
the summer so that the developers will have an idea of what sort
of questions they want to ask. The surveys will be handed out
throughout the month of August and will be turned in by the
final program and celebration. Following the collection of the
survey answers, the information will be assessed and evaluated.
It will then be organized in a manner easy to understand and
handed in to the library director or the Board of Trustees.
Outcome Nine:
Patrons will express a love of reading following the completion of the program.
Group Assessed The group that will be assessed for this outcome are the
DaVolio, Griffin, & Voorhees 59
participants who have completed the program.
Methods and Tools for The primary methods of evaluation for this outcome will be
Evidence Collection group interviewing. Following the completion of the program,
small groups of participants will be asked a few short, select
questions in regards to the program. Patrons will be asked about
how the program changed their view on reading, if it did at all.
Patrons will be able to provide open ended answers or answer
with a simple Yes or No.
Recommendations for It is not possible to pilot test this assessment as it is dependent
Pilot Assessment on participants completing the program first. However, practice
interviews can be conducted so that the questions can be
improved prior to the start of the official assessment.
Alternative Methods and An alternative method for evaluation is surveying. As part of the
Tools survey issued throughout the month of August, participants will
be asked a variation of the questions asked in the interview.
These answers will be collected, assessed, and recorded so that
that data can be converted into useful information.
Analysis of Evidence The person leading the interview will be asked to record notes
about what the participants say and how they answer the
questions. These answers will be evaluated so they can be turned
into usable data. The information will be organized so that a
count of participants who did express a love of reading can be
compared to the participants who did not.
How Assessors Will The outcome will be met if 35-65% of the participants
Know the Outcome Has interviewed express a love of reading following the completion
Been Met of the program.
Result Scenarios and Outcome Exceeds Expectations
Decision Making
If 66-100% of the interview responses indicate that participants
Indicators
expressed a love of reading, then the outcome will have
exceeded expectations. If this is the case, then the program will
continue as is and consideration should go into holding
additional programs like an Adult Winter Reading Program.
Outcome Met
If between 35 and 65% of the interview responses indicate that
participants expressed a love of reading, then the outcome will
have been met and the program will continue as it is.
DaVolio, Griffin, & Voorhees 60
Development of programs not centered on reading will be
developed to ensure that the other half of the participants still
find the overall program enjoyable and useful in subsequent
summers.
Recommendations for The data collected through this assessment will be reported to
Reporting the Board of Trustees and the library director with the final
program report. Additionally, through the press release at the end
of the program and within the library newsletter, it will be
indicated that participants expressed a love of reading following
completion of the program.
Responsible Parties The responsible parties are those conducting the interview and
those compiling the collected data into usable data. Those
conducting the interview, either the program manager, library
clerks, other librarians, or volunteers, will need to take detailed
notes during their interviews. This information will be stored in
a central location following each interview. The person
compiling and assessing the information, either the program
manager or a designated aide, will be responsible for ensuring
the information can be easily understood and include it in the
document that will be distributed to the Board of Trustees or the
library director.
Timeline The development of interview questions will be completed at the
start of August in the last month of the program. The interviews
will be held in the two weeks following the program and will be
kept relatively short. The results of the assessment will be
released at the same time as many of the other short term results
and within the first two months after the program has been
completed.
DaVolio, Griffin, & Voorhees 61
Timeline for Continuous Assessment
Two weeks Gather data about patron use of the library Library Staff
before the and library services and organize this data
program into a spreadsheet.
Throughout Gather data about patron use of the library and Library Staff
the program library services and insert this data into a
spreadsheet.
Gather data from senior citizens tracking sheets of
their previously unused resource usage in the library.
Observe the participants interaction with each other
and see if they form new relationships.
First week of Finalize interview questions for end of the program Program Manager
August interviews.
Finalize survey layout and questions to hand out at
end of program party.
Two weeks Interviews begin and these interviews should last a Program Manager
after the week.
program Have participants hand in surveys to library staff or
mail it in.
Six Months Gather data about patron use of the library, Library Staff
DaVolio, Griffin, & Voorhees 62
after the usage of all library services and usages of
program previously unused services. Analyze the data
to see if usage of the library and library
services has changed.
Send surveys out to reassess patron attitude
toward the library, reading skills, and
attitudes towards library staff to determine if
the program had a lasting impact on
participants view of the library.
One year Every six months, gather data about patron use of Library Staff
after the the library, usage of all library services and usages
program of previously unused services. Analyze the data to
see if usage of the library and library services has
changed.
Contact businesses that the library partnered with for Program Manager
the donations for the program to see if they would
continue the partnership through donations and joint
programming.
Two years Every six months, gather data about patron use of Library Staff
after the the library, usage of all library services and usages
program of previously unused services. Analyze the data to
see if usage of the library and library services has
changed.
Three years Every six months, gather data about patron Library Staff
after the use of the library, usage of all library
program services and usages of previously unused
services. Analyze the data to see if usage of
the library and library services has changed.