15 -16 MAY 2017

WWW.INDIANRETAILER.COM JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

IR C
INDIAN Co Hosted by In Media Partnership
RETAIL,
e-RETAIL
CONGRESS
RETAIL l E-COMMERCE l PAYMENTS & AWARDS

RETAIL EMBRACES Profitable

growth for
OMNI EXPERIENCE
By Larisa Bedgood
e-Retailers
By Pankaj Gupta
Marketing Director Senior Practice Head -

3 Industries DataMentors Consumer & Retail, TATA

Strategic Management Group

1 Platform In the digital

era where
Indian e-com-
merce market
consumers are is witnessing a
just as likely to rapid growth. The
purchase online market which was
as in a brick-and- at USD 11 Bn in
mortar location, 2015 is expected
delivering a to reach USD
500+
Delegates
seamless channel
experience has
100Bn by 2020. As
the e-commerce
become the new
competitive channel matures
imperative. in India, several
Page No 4
themes are likely
Retailers are ramping up their investments in omnichannel strategies to deliver exceptional experiences to emerge for
companies to drive
profitable growth.
DEVELOPING A 360 BRAND Sebastian Klein,
Creative Director, Page No 6

80+
Orche LLC

Speakers
IDENTITY FOR RETAIL BIZ Brands at their A cashless
best connect all
the bits, con- dream for
sistently and
seamlessly. This
retail
Mayur Ekbote,
360o approach Director-New
is the secret to Products,
how a brand

50+
Capillary
becomes not Technologies
only tangible
Industry and meaningful Digital payments
Awards but also highly will become pop-
profitable, in ular if customers
this highly see it not only as
competitive alternative to cash
environment. payments but also
Retailers utilizing multiple channels in their marketing saw 15 to 35% increase in average transaction size Page No 8
something more.
Page No 10
35+
Exhibitors FROM THESE
INDUSTRIES Retailers e-Retailers Logistics Investment & Financial Manufacturing Marketing Media & PR Licensing
Institutions and Import & Research
 2 From the Chairman
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY
GO SEAMLESS
THE BIGGEST BARRIER TO PHYGITAL
COMMERCE IS NOT SKEPTICISM ABOUT
THE PROMISE, BUT INEXPERIENCE
WITH ITS EXECUTION.
Gaurav Marya
Chairman, Franchise India
The impact of digitalization
on retail and economy is similar
to the effects of industrialization
on economy 200 years ago. It is
anything but business as usual
for the Indian retail and e-retail
industry on the back of large
customer expectations and the
need of the hour lifestyle. Its
about personalization and
instant gratification that
have revolutionized the
way of doing business.
Furthermore,
consumers are
now weaving
their digital
and physical
worlds together
so tightly that
they fathom why
companies havent
done the same earlier.
Here we are, almost 12 years
of digital revolution, yet many
companies still agonize over
whether to invest significant
resources in digital capabilities
or physical assets. The truth of
2017 is that larger played out
story of bricks versus clicks
has become old school. The
more interesting is bricks and
clicks in the larger ecosystem of
commerce. The big question for
both e-commerce and retail is
how to integrate and innovate
in a multifaceted way. For 2017
and beyond, focus on unilateral
innovation will give away to
broad-based changes. But the
choice between digital disruption
and digital transformation has
dramatic implications for a
companys operating model and
organizational design.
The biggest barrier to
Phygital commerce is not
skepticism about the promise,
but inexperience with its
execution. This kind of corporate
evolution is much like biological
evolution, and omnichannel
retailers those seamlessly
integrate best of both the digital
and physical worlds at each step
of the customer experience
are likely to enjoy significant
advantages of retailers that are
trying to pursue either one or
both independently. Accordingly
the theme for 2017 Indian Retail
and eRetail Congress 2017 is Go
Seamless. Though retailers may
seem to be on the frontline of
these changes, but no e-retailer
can afford to ignore them for the
future growth.
 15 -16 MAY 2017 3
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

THE BEGINNING
OF A NEW ERA
The Congress is focusing to build
more immersive, more seamless,
and more personal experience in
consumer commerce initiatives by
inviting world-class department
stores and brands.
The Indian Retail and more personal
& eRetail Congress experience
2017 is aiming in consumer
to address this commerce initiatives
interdisciplinary by inviting world- will brainstorm on affect everything department stores product offerings,
nature of 21st class department digital innovation from online to need to do to stay inventory levels and
Century Retail. stores and brands. and transformation offline; strategic in the game with headcounts and
Keeping the trend in E-retailers from in the upcoming issues related to adjustments that how e-commerce
mind, the Agenda the Indian and topics yet to be online/digital/ include the re- can up the game
of the Congress is global markets covered. mobile/technology examination store with focused
focusing to build as well as leading The Congress will as a service-enabler; fleets, technology marketplaces and
more immersive, cross-industry and also include how and what retailers initiatives, real offline-online
more seamless, technology firms digitalization will and, in particular, estate holdings, marriage.

Who Should Attend

The Indian Retail invaluable insights
Congress 2017 is to CEOs, Presidents,
a C-level exclusive CXOs, SVPs/ EVPs/
dialogue which exam- VPs and directors and
ines key macro-eco- vision for the year
nomic and consumer ahead guiding you
trends and explores and your business
innovative strate- through 2017.
gies for growth and The Retail theatre will
development in the be highly useful for
sector. This forum is CXOs and VP level
at the forefront of In- people managing the
dian retail and offers functions of:

Stores e-Retail IT Operations Marketing Customer Experience Supply Chain Management

Why Attend Multichannel

Leveraging
both digital and
Retail Technology
Imperatives -
Business solutions
Harnessing the
benefits of technology,
systems and
Building
retail
brands &
To develop the essential elements of the physical channels that drive and infrastructure to drive customer
optimal customer experience and ransk to accelerate the support Top-line strategic business- loyalty
them based on current market trends business strategy growth wide benefits
 4 Retail + Omnichannel
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

From Page 1

RETAIL EMBRACES
OMNI EXPERIENCE
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar
location, delivering a seamless channel experience has become the new competitive imperative.

Indias retail By Larisa Bedgood

Marketing Director
market is DataMentors

expected to In the digital era

double to where consumers
are just as likely to
$ 1.1-1.2 purchase online
as in a brick-and-

trillion mortar location,

delivering a
seamless channel
by 2020 from experience has

$ 630
become the new
competitive im-
perative. Retailers
billion are ramping up
their investments
in 2015. in omnichannel
and multichan-
nel strategies to
deliver exceptional
experiences, wher-
ever and whenever
todays consumers Retailers are ramping up their investments in omnichannel strategies to deliver exceptional experiences
choose to interact
with brands. to returning it. This brand presence across There are more tools
new shift towards om- both online and offline Retailers utilizing and data at retailers
What is ni-channel shopping channels. Omnichan- multiple channels disposal in order to
Omni-Channel is not only in-demand nel strategies are de- in marketing and track their campaigns.
Retail? though - its increasing pendent on the prem- retail saw 15 to 35%
However, it is still nec-
Omnichannel is an profits and retaining ise that beyond having increase in average
essary to analyze data
approach to mar- customers for the re- a presence, multiple
transaction size and
points to identify what
keting and retail tailers that embrace it. channels are integrat-
5 to 10% increase in
worked well and what
that utilizes multi- According to a report ed with consumer data
loyalty customers
did not. Using these
ple communication profitability
by IDC Retail Insights, being available across insights, retailers can
The average channels to reach retailers utilizing mul- multiple touchpoints. analyze which chan-
customers. The key tiple channels in their Retailers should develop richer insights nels are most effective,
household is that all platforms marketing and retail think about how one into a consumers which offer the best
income in India need to be aware saw between a 15 and channel or message behaviors and channel customer experience,
of the other to 35 percent increase in will affect another, and preferences. which channels could
will triple to facilitate a seamless average transaction make sure to keep the be improved, and, how
experience. The
$ 18,500 Track,
size, along with a 5 to experience the same they influence another
customer is the fo- 10 percent increase across the different and adjust their om-
cus, and they need
in 2020, from to be able to switch
in loyalty customers
profitability.
channels.
Analyze nichannel campaigns
accordingly.
and
between channels How Retailers Can Retail businesses
$ 6,400
quickly and effi-
Utilize
Improve Omnichan- cant afford to not
Improve
ciently, getting the nel Strategies embrace omnichannel
same information

Integrate Data
in 2010 act- approaches. Omni-
and experience channel retail can help
wherever they go. An essential part
ing as a major In addition to internal of any marketing deliver a seamless,
More consumers
driver in retail are demanding Your 1st party data sets, 3rd
party data appending
campaign is tracking intuitive shopping
the performance and experience, which can
Channels
an omnichannel
growth. shopping ex- services should be measuring results increase customer sat-
utilized to build rich to help you improve isfaction, profitability
perience, from and loyalty.
buying a product Retailers must build a consumer profiles and its effectiveness.
 15 -16 MAY 2017 5
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

How to grow and thrive in this

new world of connected commerce
This years focus is on understanding the profound changes that department stores and
retailers are experiencing as digitization expands into all business activities. Industry leaders
have to ensure legacy retail businesses, like department stores, and mono brand retailers can
evolve into modern omnichannel companies.

New-age How retailers

customers are can create the
demanding an
omnichannel
omni-channel
presence; not RoI?
having one
could cause Keynote Sesion
players to lose The Rebirth of
out on Retail, and the

20-30
Convergence of
% Online and Offline
Technology
of potential
buyers in select
categories. SESSION 1
OMNICHAN-
NEL NIRVANA:
DIGITAL VISIONS
FOR RETAILING portfolio as sales Retailers should think about how
THE REALITIES shift increasingly SESSION 2 one channel or message will
OF GROWING A towards online THE INTERSEC- affect another, and make sure
RETAIL BRAND TION OF INNO-
to keep the experience the same
ONLINE IN Why eCommer- VATION AND
INDIASIA : cealone isnt a pan- RETAIL across the different channels
acea to the woes of RESHAPING what needs to unique ways to at-
How to Drop the e brick and mortar: THE RETAIL change with the tract anchor tenants
and capitalize the What main areas STORE Retail sales assocaite
Shoppers who c its all about of business cost do The importance
interact with Commerce for Retail brick and mortar New store formats How can retailers of mall branding,
retailers usually for the changing become service- positioning and
retailers on What the lack of a underestimate retail world providers in order to facilities investment
four or more shopping aisle on when trying to go be relevant and how in a clients market
channels eCommerce mar- online? How retailers are to achieve it ?
ketplaces means for now working harder How can mall own-
spend

9%
brands who need to Get What You on providing the ers accurately assess
stand out Need: How to best In-Store expe- SESSION 3 consumer appetite
Build a Winning rience to compete WHAT MALLS as mart of tenant
Consistency across Business Case against F&B and NEED TO DO mix analysis?
channels:The most and Budget for leisure. TO ATTRACT
more in stores, important channel Technology and AND RETAIN How to encourage
on average, to get right in this innovation : click- How to get the THE RIGHT non-traditional
instance is mobile and-collect and the visibility of the ANCHOR retailers of the
compared future of conve- ecommerce channel TENANTS value of taking up
with those How much Should nience-focused within the store tenancy
who use fewer the customer pay for omni-channel environment A guide to differenti-
channels or the omni-channel ating your mall in an Changing trends,
dream? How much of what an om- Why face to face increasingly compet- agile malls: the
just a single the cost to pass on? ni-channel retailer sales is still an itive environment growing importance
one. needs to know essential component of flexible space for
Managing the cost about digital prod- of the customer Assessing the power pop-up retail within
of the property uct assortment retail journey but of data to provide the mall
 6 E-commerce
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

From Page 1

PROFITABLE GROWTH
FOR E-RETAILERS
Indian e-commerce market is witnessing a rapid growth. The market which was at
USD 11 Bn in 2015 is expected to reach USD 100Bn by 2020.
By Pankaj Gupta
Indian eRatiling Senior Practice
Head - Consumer &
market is Retail, TATA Stra-
expected to tegic Management
Group
reach

$28
A large part of this
growth is currently
driven by the deep
billion discounting model
followed by most
by 2019-20, leading players As
registering a the players start
looking for profit-
CAGR of ability, the quantum
of discounting is
45%. bound to shrink.
As the e-com-
merce channel
matures in India,
several themes are
likely to emerge for
companies to drive As e-commerce channel matures in India, several themes are likely to emerge for companies to drive profitable growth
profitable growth.
Here we detail few of
About these themes below: these towns, much and SKUs available on prices, offerings and

650 higher than their Online spending marketplaces in India expertise within these

Under- counterparts in Tier-1 forms 21-27% is increasing by the are pain points. An
towns. share of wallet day. This creates an e-commerce platform
million served for consumers opportunity for other
portals to position
addressing these
very pain points is
people are markets Targeted from small
towns, much themselves as provid- likely to be a winning

opportu- higher than their ers of curated mer- proposition.

expected to be counterparts in chandise. Limiting Building profitable
Small town India,
online by 2020, especially 2 - 5 lakh
plus pop-towns are
nities Tier-1 towns the range available &
restricting the sellers
and viable businesses
is imperative in the
out of which seeing an evolu-
as well as brands at business environment
With this theme, offerings in the offline the store. today. Several themes
250
tion across retail players can conscious- Areas with high in- can be used by long
categories today. environment today.
ly target a specific While there are large formation asymmetry term players plan-
While cities beyond customer group or
million hypermarkets and with dis-intermedia- ning to win in the
the top eight towns product segment, and tion potential e-commerce sector.
constitute 77 per cent department stores
provide a superior which offer multiple India has a unique The choice for them
will be of urban population, experience. Some product categories scenario with many will be dependent
they have a sizeable variations that can be products and services on scale ambitions
shopping 60 per cent + share followed are:
addressed to various
occasions and target driven majorly by the as well as internal
online-spend- of the higher income
urban population customers, we also see unorganised play- capabilities that the
Specialist portals retail formats carrying ers due to the lack players are willing to
ing more than (> Rs 5 lakh p.a.). Any consumer looks of formal channels. invest in. Only then
a set of brands ad-

$ 50
Modern retail hasnt for either a special- Used goods/ after- can e-commerce truly
yet seen uniform dressing a particular
ist or a generalised target customer market trading is a realise its potential
proliferation across offering, depending typical example of of creating new busi-
segment e.g. baby
billion. categories and
pop-strata though.
Online spending
on his/her need and
requirements. The
products, footwear,
accessories, etc.
such product trade.
Similar is the case
nesses that command
premium valuations
same is evident from with many household based on economic
forms 21-27 per the co-existence of a
cent share of wallet Curated merchandise maintenance services. fundamentals.
spectrum of product The number of sellers Non-standardised
for consumers from and service retail
 15 -16 MAY 2017 7
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

The Bigger & Better e-commerce

Digital devices are changing how customers discover, evaluate, purchase, receive, use and
return products, and services. Entrepreneurs and innovators are coming together from across
the e-commerce value chain to discuss how digital shopping can become more scalable, faster
and most importantly secure.

M-Commerce
industry will
witness a
42%
growth rate as
compared to
13% for the
E-Commerce
sector.

Online retail
via mobile will
grow at a
CAGR of
15.6%,
to reach
$1 Higher Sales,
trillion Lower Costs,
Online retail Sales (Us $ billion)
in 2020, up Better $25 $16 $38 $64
from Experiences $46 $86
$539 Keynote Sesion $93 $149
China

billion
Japan

The true costs $861 $1426 South Korea

$681 2016 2021 Australia
in 2016. of eCommerce: $1,089
What it takes to India

set up and scale

an eCommerce * Source: Forrester Data: Online Retail Forecast, 2016-2021 (Asia Pacific)
operation
Online sales stores should
The return of But when the time How well are
in India is
expected to SESSION 1 the artisan: occupy the comes to open a technology trends
SINGLE ITEM, why customers premium end of the brick-and-mortar keeping up with
reach LASER FOCUS: increasingly market store, what are consumer trends?
$70 Bn
by 2019 which
WHY A WIDE
PRODUCT AS-
want to buy from
product experts
SESSION 2
the strategic and
technological
considerations to
Assessing the state of
SORTMENT IS todays retail industry
would account NOT ALWAYS THE How to take E-COMMERCE/ take into account? How can technology
for nearly WAY TO WIN THE an end-to-end MARKETPLACES solve some of

30%
MARKET approach towards FIRST, PHYSICAL retails fundamental
of demonstrating STORE LATER SESSION 3 challenges?
What are the product expertise AN INVESTORS
the organized More and more VIEW OF THE
Where is the smart
retail sales in problems with the money going: a look
online hypermarket Quality is king: eRetailersare FUTURE OF at investment from
India. approach to why single deciding to open E- COMMERCE payments to retail
e-commerce? product range a physical store. INNOVATION technology
 8 Customer Experience
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

From Page 1

DEVELOPING A 360 BRAND

IDENTITY FOR RETAIL BIZ
Brands at their best connect all the bits, consistently and seamlessly. This 360o approach is the
secret to how a brand becomes not only tangible and meaningful but highly profitable.

46%
Sebastian Klein,
Creative Director,
of Orche LLC
of shoppers
will buy more Indian e-commerce
industry which was
from a retailer at USD 11 Bn in 2015
that person- is expected to reach
USD 100Bn by 2020.
alises the Retail spaces, both
online and offline are
shopping becoming much more
experience experiential. Shop-
ping is an event and
traditional boundaries
are blurring between
the places in which
we spend our leisure
time. So stores are
like galleries, stacked
with neatly presented
products raising every
shoppers aspirations
to own one of the Tesco saw an opportunity in transforming traditional communication platforms into powerful sales channels
desired pieces. Gal-
leries are cafs where
people not only look between colours, ma- customers and sales
Customers Consumers long terials and sizes with a of Tesco Homeplus
who shop
at art but alsostay for
lunch. Likewise cafs Experience for spaces that single slide. increased by 130%.
Retail brands are
Stores
are not only Tesco Homeplus
exclusively are work spaces, fitted
out with free WiFi
showcasing a saw an opportunity in no longer simple, they
in-store visit and a steady supply of
brand but give transforming tradi- have become richer
US fashion retailer them a space tional communication and more complex.
an average cappuccinos and flat American Apparel they can use and platforms into pow- A brand promise is a
whites to keep those
7.5X
created a concept store make their own; erful sales channels. lie if the experience
creative juices flowing. in which they hosted
of Consumers long
spaces where The South Korean doesnt match, and its
a different event every they can just be grocery retailer bought within this experience
times a year, for spaces that are not night of the week: from who they are where people really
only showcasing a billboards around
those who karaoke contests, free places where people connect with the
brand but give them yoga sessions to com- of treating technol-
shop online a space they can use usually forced to wait brand.
edy and quiz nights. ogy as a gimmick, Every touch point
metro stations and
and browse a and make their own; By doing so, American more and more
bus stops. Instead of counts: service, prod-
spaces where they Apparel quickly built retail businesses are
retailer an can just be who they using technology in placing convention- ucts, sounds, visual
a large community of al advertisement, identity, packaging,
average of are. As such, classic fans of these events a purposeful way to
Tesco printed 1:1 social media, staff,

3x
flagship stores losing and connected more improve convenience
their relevance and sized representations online and offline
people with their and the experience for environments, just to
having to evolve. consumers. of store shelves. Each
a per year brand. item on these shelves name a few.
We are seeing a shift Weber, famed for Ikea released an
from brand spaces was equipped with Brands at their
its at home barbecues iPad app that in com- best connect all the
to being spaces bination with their QR codes that enabled
opened restaurants in the waiting crowd to bits, consistently
destinations where Illinois and Indianap- printed catalogue,
one can escape, hang simply scan and order and seamlessly. This
olis where meat-lovers functions as a aug- 360o approach is the
out, learn, try out and mented reality tool. It the items they desired.
can enjoy food cooked Their groceries arrived secret to how a brand
consume. For just on one of their grills, enables customers to
some examples look the same day at their becomes not only tan-
attend cooking classes see how Ikeas furni- gible and meaningful
at American Apparel, ture would look like doorsteps. In just a
and learn about We- few weeks this new but highly profitable.
Weber and Noor bers latest products. in their apartment.
Bank. The user can switch attracted over 10,000
And online, instead
 15 -16 MAY 2017 9
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

75% Tailoring the 21st Century

of retailers
believe that
developing a
Customer Experience
Globally, about 89% of brands competed mainly with customer experience in 2016 versus 36% four years
more engag- ago. Two sides of a coin can support the same mission by giving customers what they truly want. On one
ing in-store side, new technology creates an online environment that is driving experience by enabling consumers to
customer customize products. And on the other side, retailers are curating an experience with inimitable product
experience
sets based on a consumers style and occasion. The ultimate goal is to create the best of both the worlds.
will be
critical to How to take customer experience to the next level?
their busi-
ness in the
next five SESSION 1 From discovery
and acquisition to
Industry leaders
will share the
through messaging
apps and chat bots.
and sustain a loyal
brand following in
CREATING A
years SEAMLESS CUS-
the check out and essential building The emergence of todays dynamic
beyond blocks to a modern chatbots has opened times?
TOMER EXPERI-
personalization opportunity for
ENCE IN A DIG-
Moving from initiative by Retailersretailers in creating Customers new
Customers ITALLY DRIVEN
transaction to cus- and eRetailers operational efficiency Capacity
MULTICHANNEL
prefer to be WORLD
tomer engagement and enhanced
How Personalization customer experiences Why Loyalty
acknowl- How will the is now a focal point How Data and Smart, doesnt have to be
The customer jour-
edged net reimagined:
customer journey in commerce. Connected Technology counterproductive
evolve in the com- Deliver Amazing to convenience :
in-store from search to pay-
ing 24-36 months? Conversational Customer Experiences Why Returns is case
ments to loyalty
rather than commerce: The in point for building
emergence of better loyalty
via digital How to put the
SESSION 2 the Intelligent SESSION 3
customer first in a
channels multichannel world
PERSONAL- BOT LOYTALTY how to use,
IZATION: WHAT TYPE OF select and leverage
MOVING FROM Brands and LOYALTY DO CRM technology
Data opportunities
E-COMMERCE retailers are now TODAYS and loyalty program
that can drive acqui-
TO ME-COM- able to connect SHOPPERS BUY? tools to support
sition, conversation
MERCE with consumers the customer
and retention
in a personal way How do we build experience....
10 Payments
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

A CASHLESS DREAM
From Page
At present,
only

5% of
personal
consumption
expenditure in
FOR RETAIL
Card less payments systems bring a big advantage over card based systemms these are always attached
India happens to a mobile app and thereby bring all the benefits and possibilities of a mobile app.
digitally. The Mayur Ekbote,

600
Director-New
Products, Capillary
Technologies

million As the dust settles

down on demoneti-
debit cards are
zation it is pertinent
used mostly for to ask if the process
ATM with- of demonetization is
really a game changer
drawals while for digital payments.
credit cards To get a sense of
number merely where we can go, we
might want to have
20 a quick look at what
has happened in the

million.. past.
India is actually
not new to cashless
economy. Both debit
Non-cash and credit cards are
payment available for more
than a decade now.
transactions, However, both the
Card less payment systems bring a big advantage over card based systems

which today instruments had

constitute limited traction necessity to use cards ing demonetization. and thereby forever
was never created. Demonetization But as more cash is change the way in
pre-demonetization.
22% Merchants were slow made customers released back in the which retail stores
This could have
of been because of to adapt to the digital more aware, banks
system, customers are operate.
more focused
all consumer three reasons. One, payments. The most slipping back to the It is said that
and merchants
consumers were not often cited reason was original preferences. developing countries
payments, will sufficiently aware the transaction over-
less averse to
So we are still left with have a distinct ad-
accepting digital
overtake cash that cards can be heads and the fixed payments. These the last problem: How vantage over devel-
transactions used for payment. operational costs. factors culminated do we change the oped countries: they
Two, there were not consumer habits? can skip a step in
by 2023. enough merchants Demoneti- in high velocity
growth of digital Most of the market-
ers would agree that
technological prog-
ress and simply move
Total payments
who accepted cards.
Three, consumers zation transactions
changing consumer to the next stage.
prefer hard, tangible banks emerging at the behavior is one of the Developed countries
conducted via cash for transactions. Demonetization same time. most difficult prob- adopted landline
suddenly threw a lems to solve. Digital phones first, mobiles
digital payment First two problems
challenge to both mer-
They are contin-
were partly related uously building and payments will become later. By the time
instruments to two other players chants and bankers. improving us- popular if customers India could improve
will be in the in the ecosystem: However, they seemed er-friendly payment see it not only as its wired network,
Payment Instru- to have taken it well. apps and pushing for alternative to cash cellular technology
range of Thanks to the 24X7 payments but also was already available
ments Providers its adoption.
$ 500 (Wallets, Banks etc) media coverage, mas- Demonetization something more. for cheap. Similarly,
and Merchants. A sive publicity drive by made customers Card less payments by creating a solid
the banks/wallet com-
billion by cash transaction is
costly for the bank panies and the need to
find alternate ways for
more aware, banks
more focused and
systems bring a big
advantage over card
value proposition
for adoption, India
can skip the step
2020, which is (due to the logistics merchants less averse based systems. If
involved) and banks payment, customers to accepting digital executed well with the of plastic card and
approximately persistently tried are more aware of the payments. All these right set of technolo- move directly to mo-

10X of
to create awareness payment options. As factors culminated in gies, these innovations bile based card less
among the customer the timing goes, we high velocity growth have potential to not payments. That will
to use cards over also have more nimble of digital transactions only increase the dig- truly set an example
current levels. cash. However, the and focused payment in the months follow- ital payment adoption to the world.
 15 -16 MAY 2017 11
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

From E-Commerce to M-Commerce,

and the shift in digital payments
The functional shift towards Mobile Commerce is development in financial technology, which,
in turn, has led to mobile payment entering into a new era of digital innovation. The payments
track will share the new age payment strategies. How payment innovation will play a major
part in improving customer journey? How to prioritize your investments in 2017?
Mobile Technology:
Winning Formula
In 2015-16, Cashing in
around on Mobile

747
Merchandising
Mobile shoppers

million are demanding

more sophisticated
transactions tools to research
occurred products, locate
through inventory, reserve
mWallet and items and check out
.How are retailers
prepaid cards dressing up mobile
combined, experiences to
whereas only win on purchasing

390 decisions?
Streaming v
million Prioritizing Payment Strategy to Enable Growth
mirroring for a
better customer
transactions experience?
happened Proxy power experience Where is mobile
through SESSION 1 Millennial impact
on payments and Cloud & blockchain Enable consumer merchandising
mobile CONNECTING financing to boost delivering the
engagement principles do they
banking. PAYMENTS TO shopper purchasing greatest ROI?
CONSUMERS Transforming the apply?
checkout process power
DATA: THE ROAD National vs Regional The CIOs Deliemna
Share of AHEAD with innovative Vs Global platforms The rise of
- Refocused IT
Cash-on-De- payment methods mCommerce
Budgets for Digital
livery (COD) Are the commerce
transactions payment winning SESSION 3 TECHNOLOGY
is expected to business models and SESSION 2 FIGHTING Mobile First
The session features
a panel discussion
technologies KEY TRENDS IN FRAUD:
reduce from PAYMENTS
THE VALUE with retailers and
57% in 2015 to How to encourage OF MOBILE analysts reviewing
INNOVATION The impact of COMMERCE examples of
45
both buyers and
%
by 2020.
sellers to embrace
invisible payment Real time and
evolving consumer
technology on the
IN EMERGING
MARKETS
customer focused
digital innovations
techs mobile uptake of biometrics Exploring strategies and initial reactions
The importance for when mobile is to innovations and
of going beyond your only shop front technologies seen at
India Becoming a Digital Country expert-based the BIG Show.
Low bank account,
Mobile Internet Smart approaches to fraud high mobile
People Phone users users Phone users detection Data: The New
penetration and the
Currency for Retail
Improving the m-wallet opportunity
Marketers : Learn
Online Payments Why mobility holds how leading experts
Experience the key to O2O in retail advertising
Making payments implementation in
#2

in
t h e wor and marketing
ld

rl
#2

in t
d

#2 h e wo
2i d i n t h e wor l
smooth - KYC and local environments
d

n t he wor l are changing how

#

2015
one-click purchase Putting the OFW in they allocate media
1,250 mm 1,000 mm 300 mm 240 mm
Increase conversions control of spending investments and
2020 1,350 mm 1200 mm 650 mm 520 mm
at home through
and average order generate new
Sources: eMarketer, Ericsson, UN estimates, BCG Research. value with a mobile creative concepts
seamless checkout Omni-Digital- informed by data.
12 Awards
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

Honouring the Indian Retail & eRetail

Growth Heroes
in Motion
It will be a historic league where the best will
compete with the best in Indian Retail and
eRetail to emerge as the leader. Indian Retail
& eRetail Awards 2017 is an overlay of the top
performers from the fraternity to mobilize
together the spirit of successful Entrepre-
neurship. Adding the golden leafs in the ever
shining Indian Retail & eRetail industry,
the carpet has been rolled for the discerning
individuals whose steadfast with intuition and
vivid. The awards is dedicated to honoring
those in that super league. This exclusive
awards is a tribute to the ones who have been
on the edge of challenges and have tamed all
the hurdles to propel growth while integrating
increased profitability, omni-channel retail Indian Retail Awards: Recognizing excellence and innovation in retail
strategies, enhanced user experiences are few
leading examples of marketing excellence mentioned Retail category Fashion Accessory Retailer Year - Regional Shopping who have devoted their
and business dynamism. The arena of virtual Awards will be separately of the Year Retailer special- Malls that have find reso- entire career towards the
marketplaces will be lit forever on this big day nominated and awarded izing in fashion Accessories nance with customers and progress of the Industry
across three dimensions of Book/Music Retailer of the retailers alike Retail Property of the Year
thats going to be remembered throughout the retail size Year Retailer specializing in Best shopping mall of the (Regional)Recognising
worldwide web! National Retailer Appli- books/music merchandising year national shopping Retail properties across four
cable to retailers with foot- Leisure and Travel Retailer malls that have found reso- regions
print in at least 2 regions of the Year All formats of nance with customers and Customer Service Excel-
or more Retail specialising in leisure retailers alike nationally lence Award Recognizing
Caf Restaurant It is and travel products/services Lifetime Achievement excellence in customer
RETAIL AWARD CATEGORIES applicable to cafeterias Emerging Retailer of the AwardRecognises Re- service
with multiple standardised Year This category recognis- tail/e-Retail professionals
outlets es the new Retail concepts
RECOGNISING EXCELLENCE IN Quick Service Restaurant that have carved out a niche
INDIAN RETAIL AWARDS It can be applicable to any for themselves in the highly BUSINESS STRATEGY
QSR that serves quick and competitive Retail arena PERFORMANCE AWARDS
These Awards will particularly Pharmacy quality-consistent food all Luggage Retailer of the
recognise leading Best in Customer Service - along Year Recognising excellence These Awards rec- and vision in the field of
organisations for their Financial ServicesIt will be Large Format RetailerAp- in Luggage Retail customer strategy serving as
given to Financial Services
ognize the Business
growth in the year plicable to stores of at least a Most innovative Retailer of an inspiration to others
companies with retail size of 10,000sq.ft. or more, the Year Retailer employing Strategies that Retailers
2016-17 and for Cus- Pure Play Retailer of the
models & for a departmental or innovative ideas to enhance have installed to Year This award is open to
tomer Satisfaction. Toys & Stationary Applica- single category stores customer experience achieve peak levels of all those retailers who con-
ble to toys, stationary and Best in Customer Service Wellness For wellness enter- business excellence. duct their business purely
Apparel Retailer Leading childrens play products Food & Grocery Applicable prises who have maximised online and do not have any
branded fashion retailers retail chains. to Grocery Retail Businesses their footprint & developed Store Design of the physical (bricks and mortar)
across Western/ Ethnic Specialty Retailer Retailer Regional RetailerRecog- service excellence in the Year<1000sq.ft This cate- stores where customers
categories specialising in a product nizing the regional retailers business gory is looking to find the can shop.
Home DeliveryApplicable and service meant for the North/South/East/West Best Shopping Mall of the outstanding store designs. Best Application of Tech-
to Retail Businesses that niche consumer Open to all retail sectors nology Award This Award
have a Home delivery CDIT & Telecommunica- and stores, with sizes less is open to any Retailer that
business model tions Retail Including Mo- 4 STEPS TO ENTER than 1000sq.ft. has successfully applied

1
Jewellery Retailer It is bile and electronics stores, Best Use of Social Media technology as part of an
applicable for leading gaming & entertainment www.wellnessindia.com/salon and Communication Strat- overall strategy to improve
branded gold, diamond and Retail Zones 1 go to Awards Registration page egy Award The Award will its customer service and

semi-precious jewellery and
accessories Retailer
Kiosk Retailing Kiosks in
Restaurant/Food Service;
2
Beauty Salon & Spa For be given to the Retailer who satisfaction offering.
Beauty Salons & Spas who Choose the appropriate categories has optimised Social media Best New Retail Launch
have maximised their foot- you would like to nominate for. to leverage better customer The Jury will be looking for

beauty & wellness; Art
jewellery; specialty product
/service
Footwear Retailer Footwear
3
print & developed service
excellence in the business
Home Retailer Including
Furniture, Furnishings,
Bath, Kitchen, cookware
service.
Pay the Nomination Processing Charges, Store Design of the
i.e. Rs.15,000 plus taxes. This includes Year>1000sq.ft This cate-
1 invite for the Awards night followed by gory is looking to find the
the networking & cocktail dinner. outstanding store designs.
exciting new store-based
retail concepts that are
already creating new
standards and winning

Retailers for men/women/
children
Automotive Industry It
would be for Corporate
dealers and distributors of
Auto & auto products
Pharmacy Applicable
to Pharmacy Businesses,
retailers
Fine Dine Restaurant It is
applicable to both In-hotel
& standalone Fine Dine
Dining places
Luxury Retail Fashion
Applicable to luxury fashion
Retailer in India The above
4
Open to all retail sectors
Submit the Profile on the and stores with sizes greater
basis of the Guidelines given. than 1000sq.ft.
Retail Leadership Award
Last date of Nomination: 5th April 2017 his Award will recognize a
Call : Abhinav - 9313034080 CXO-level Retail Profes-
sional who has demonstrat-
awards@franchiseindia.net
ed exceptional leadership
approaches to a market.
CSR Initiative of the Year
The award honours the
retailer who have, by their
actions, demonstrated
that they are outstanding
corporate citizens through
on-going high standards
but also have to their credit

Awards 2017
a distinctive and effective
initiative undertaken in the
last 12 months.
Customer Loyalty Initia-
tive of the Year This Award
is open to any organisation
that has instigated a new
and innovative way of
improving its customer
loyalty.
Retailer of the Year The
Top Honour will recognize
the Retailer who has
achieved holistic growth
and created positioning
of the business through
specific initiatives and
RETAIL
SUPPLIER AWARDS
The Retail Supplier
would recognize Solu-
tions-provider across
Real estate, Logistics,
Technology & custom-
er programmes that
have enabled better
customer experience
for businesses at large
Best CRM Technology
Provider<1000sq ft
Industry expert who enables
and accelerates the journey
to integrated customer man-
agement and the delivery
of an intentional customer
experience in retail
Automated kiosks provider
Mobile and self-service
kiosk technology deploy-
developments introduced
HR Strategy of the Year
This Award is open to any
Retail organisation that has
an Employee Engagement
strategy that has led to an
overall improvement
Marketing / Advertising
Campaign of the Year
This category recognises
any marketing initiative
- whether an advertising
campaign, promotion,
sponsorship or online mar-
keting initiative - which has
delivered genuine results for
the Retailer.
ments across all Retail
market segments including
Customer Education; self
checkout, etc
Best Loyalty Solution
Provider The Award will be
given to a loyalty provider
who brings a solution satis-
fying shopping experience
to their customers
Best Logistics Service
Provider Will be awarded
to logistics, courier, delivery
Companies, who have been
voted as Best Service pro-
viders to retail business
Quality Customer Service
Enabler An overall Soft-
ware/ Hardware provider
for achieving overall High
Customer Service
ERETAIL AWARD CATEGORIES
RECOGNISING EXCELLENCE IN
INDIAN E-RETAIL AWARDS
The category leaders
who enjoy the largest
market share and are
also leading innovation
for the growth.
Fashion eRetailer of the
Year eRetailer specialising in
Clothing, footwear, watches,
jewellery, accessories
Luxury eRetailer of the
Year eRetailer in the luxury
category whose services/
products are also sold online
Quick Service Food Deliv-
ery eRetailer of the Year
eRetailer into quick service
food delivery via online
order placement
eRetailer advertising
campaign of the year Best
advertising campaign for
eRetail promotion
Health & Beauty eRetailer
of the Year eRetailer spe-
cialising in Health, Beauty
and Pharma products and
services
Book & Music eRetailer of
the year eRetailer special-
ising in books and music
merchandising online
Consumer Durables
eRetailer of the Year
eRetailer specialising in
consumer durables, IT and
telecommunication products
and services
Specialty eRetailer of the
Year eRetailer specialising in
a product and service meant
for the niche consumer
Home & Lifestyle eRetailer
of the Year eRetailer spe-
cialising in hard and soft
furnishings and accessories
for home
eEducation Services of the
Year Online educational
services
Leisure & Travel eRetailer
of the Year eRetailer spe-
cialising in leisure and travel
services like e-ticketing,
travel
Gaming eRetailer of the
Year Organisations into
selling online games
Gifting eRetailer of the
Year eRetailer in online
gifting
eRetail Store of the Year
eRetailer specialising in
ordering daily need products
eRetailer of the Year Best
eRetail website
eRetailer of the Year - Value
for Deals eRetailer who
gives best deals for brands
and non-branded products
and services
eRetail Leadership of the
Year The professional with
significant achievements as a
mentor/leader, under whose
leadership the company has
grown tremendously.
Lifetime Achievement
Award Recognises Re-
tail/e-Retail professionals
who have devoted their
entire career towards the
progress of the Industry
Jewellery eRetailer of the
Year It is applicable for
leading gold, diamond and
semi-precious jewellery and
accessories e-Retailer
Best Omni-Channel Retail-
er of the Year This award
recognises the retailers who
into multi- channel retailing
SPECIAL AWARDS
CATEGORY
These special awards
are for individuals and
companies who have
created path breaking
trends and who have
led unprecedented
innovations that have
uplifted the morale
of the entire eRetail
industry.
Pure-Play eRetailer of the
Year New and established
pure-play online retailers
without a physical store,
demonstrating best practices
in merchandising, service,
functionality and customer
experience.
Marketing/Advertising
Campaign of the Year This
category recognises any
marketing initiative - wheth-
er an advertising campaign,
promotion, sponsorship or
online marketing initiative -
which has delivered genuine
results for the eRetailer.
Debutant eRetailer of the
Year Best start-up (launched
post Jan 1, 2015), be it
pure-play or multichannel,
someone who demonstrates
a sound, innovative and
effective business strategy to
develop a growing customer
base.
eCommerce Site Inno-
vation Award The most
imaginative development of
the year, in terms of content,
service, technology, market-
ing or all of the above. Clear
demonstration of platform
advancement improvements
beyond accepted norms like
customer reviews, click and
collect, etc.
Smart use Technology eRe-
tailer of the year eRetailer
utilising available technolo-
gies or proprietary systems
that deliver improved
efficiencies for the business,
15 -16 MAY 2017 13
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY
better customer experiences
and valuable analytical
data to continually improve
customer experience.
Re-design/Re-launch of
the Year Screenshots of the
old website will need to be
provided to compare with
your new one, allowing the
judges to assess both content
and overall look and feel.
Most Innovative eRetailer
The most imaginative
initiatives in the online retail
space, ranging from site
design, usability, customer
experience, service, need
fulfilment or any other area
of the eRetail discipline.
Innovation in Delivery
Award This award will rec-
ognise the company that can
demonstrate, through service
improvements, product
innovation and technological
enhancements, a measured
improvement in service and
customer satisfaction.
Best eRetail Marketing
Initiative An award for the
best online eRetail marketing
initiative, via a single channel
or an integrated campaign,
such as email, mobile, social
media, search, offline, live
events or a combination of
many.
Best eCommerce Payment
Innovation The company
who has thought creatively
about the payment gateways.
Multiple payment options
are a must and also evidence
on how customers are
accepting the options.
Best Customer Experience
This award will be ranked
on the basis of site usability,
product and content and
efficiency of delivery and
customer satisfaction.
Best Use of Social Media
Social media employed to
demonstrate business benefit
in an innovative way. Active
conversations on Twitter,
use of Facebook and blogs
are becoming standard;
what sets your social media
engagement apart from the
rest of the pack?
Best in Customer Service
Eservice Provider It can be
applied by Business service
portals in Travel; education;
insurance; healthcare;
matrimonial; astrology or
specialty services
Outstanding Contribution
to eRetailing Award Indi-
vidual having contributed
significantly to the eRetail
industry in India. In terms
of economic redemption
and developing the overall
eRetail ecosystem
Best Site Optimisation &
Design This award is for the
best overall site design from
an aesthetic, usability and
technological perspective
with specific focus on con-
version optimisation features
to improve shopability and
the path to purchase.
eRetail Solution Provider of
the Year Enterprises playing
supplier to the eRetail
companies largely taking
care of backend functional
roles like handling logistics,
warehousing, website host-
ing, payments, web based
software/services, etc.
Emerging eRetailer of the
Year This category recognis-
es the new eRetail concepts
that have carved out a niche
for themselves in the highly
competitive eRetail arena.
BRANDS WITH
OUTSTANDING ERETAIL
PERFORMANCE
Leading retail and
product brands which
have shown exceptional
performance in
online retail.
Clothing brand (sports and
fashion brand) The leading
branded fashion retailer with
the greatest online offers,
styles and trends
Sports brand The leading
branded sports fashion re-
tailer with the greatest offers,
styles and trends
Furniture brand Leading
online brand for furniture,
luxury interiors and home
accessories
Best footwear brand The
leading branded fashion
footwear retailer for men
and women
Kids clothing brand The
leading brand with the great-
est offers, styles and trends
for children clothing
Best brand in CDIT (TV,
Video, Audio) Best brand
offering great product as-
sortment in white goods.
Jewellery brand Indias larg-
est integrated branded gold,
diamond and semiprecious
jewellery and accessories
Best computer brand
(Laptop, desktop, ipad,
Computer accessories and
components, Software)
Leading brand in gadgets
and gizmos arena
Accessory brand The lead-
ing brand with multitude of
accessories in e-retailing
Best mobile and accessory
brand The brand leading
the best practices in m-com-
merce
Beauty and personal care
brand Leading brand in
beauty, health and personal
care products
Best Home brand Leading
brand in the latest fashion
trends for the home and
interiors including kitchen,
home appliances, brown
goods
Best FMCG brand Best
online brand in action in
FMCG arena
14 Networking
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

EXHIBITION OVERVIEW
Where Retailers
come to shop
Diligently divided into the four most
sought after curated spaces where
business can meet the likeminded
prospects, united by the networking
opportunities, Retail and eRetail
Business Lounge is your indispensable
exhibition space where your business
concepts can reach out to those who
matter the most.
The Retail Lounge - Suitable for the
brands with demonstrative needs of a more
robust expo space to showcase their business
formats, innovative business ideas to a wide
array of prospective buyers and investors.

The eRetail Lounge - Suitable for the

digitally oriented startups and ecommerce
companies looking to expand their business
networks through collaborative showcasing,
roundtable pitch presentations and LIVE
demos.
Startup Lounge - Suitable for Indias
top notch startups ecosystem, this dedi-
cated space is a perfect platform for early
stage startups and innovators to progress a
business exchange opportunities and meet
funders alike.
Brand Licensing Arena - Suitable for
the big bang brands toying with an idea of
growth and penetration into diverse set of
markets via tapping the exclusively designed
business showcasing to find prospective
investors looking to collaborate over Brand
Licensing opportunities.
Who should exhibit?
The Indian Retail Expo
provides the ideal plat-
form for organisations to
showcase the latest growth
solutions for retail includ-
ing real estate technology,
business services, tools
and solutions, as well as
being the perfect envi-
ronment for Retailers to
discover the newest and
most innovative products
and solutions to help them
run their businesses even
more effectively.
Loss Prevention &
Security including Alarm
systems, ATN systems, RFID
Inventory tracking, Barcode
scanners, Biometrics, CCTV
systems, Cash management
solutions
Communication tech-
nology - Screens and video
walls, Smart card technology,
Digital signage
CRM systems - Customer
counting, Data capturing,
Loyalty schemes, Cloud
technology
eRetail - BI/Data Ana-
lytics, Electronic payment
solutions, Mcommerce
solutions, App tools; Delivery
& Fulfilment; Mobility
In-store - Electronic shelf
labels , EPoS /ERP solu-
tions, Kiosks, Cash registers
,Checkout systems, Printers,
Queue management ; Work-
force management
Inventory & Supply
Chain Management -
Labelling, Logistics
management, Scanning
solutions, Merchandise
planning & replenishment,
Warehousing

Benefits of Exhibiting
nC
 apitalise on trade
opportunity arising from
cross-channel interac-
tions between manufac-
turer, importer, solution
provider, supplier, online
and offline retailer.
nG
 enerate leads and make
sales to Retailers looking
to start their multi-chan-
nel operations and
making inroads in
ecommerce
n Launch new products nH
 ave access to the latest
and promote existing trends, news and devel-
ones to current and opments in the market
potential clients and also assess competi-
n Increase brand aware- tors and their marketing
ness by piggy-backing tactics
on the Indian Retail nE
 xamine the burning
Congress extensive needs of the industry
marketing campaign and how you can provide
prior, during and post solutions for key chal-
the event lenges in the industry
n Meet with key decision
makers and buyers from
retail industry
 15 -16 MAY 2017 15
JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

IReC 2016 AT A GLANCE

16 Enquiry
15 -16 MAY 2017 JW MARRIOTT HOTEL, NEW DELHI, AEROCITY

OUR EVENTS AND SHOWS

IR C
RETAIL l E-COMMERCE l PAYMENTS
INDIAN RETAIL,
e-RETAIL CONGRESS
& AWARDS
AWARD NOMINATION FEE
CONFERENCE Rs. 15,000+ taxes per nomination
REGISTRATION FEE (Includes one award nomination and one
networking dinner pass)

Rs. 15,000+ taxes per delegate

(Includes Conference Access, Exhibition Visit and Lunch) PAYMENT METHOD
Option-1: Cheque / Demand Draft drawn in favour of
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*15% Service tax applicable in all packages For account details, please contact the above.
Option-3: Online Payment
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