Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Enterprises
Submitted in partial fulfillment of the requirements for the
award of the Degree of
By
Sarvajith M.S
Register Number: 151GCMD120
N. Suresh
Sr. Assistant Professor
RashtreeyaSikshanaSamithi Trust
R V INSTITUTE OF MANAGEMENT
CA-17, 36th Cross, 26th Main, 4th T Block, Jayanagar,
Bangalore 560 041
20162017
DECLARATION BY THE STUDENT
I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other University or Institute for the award of any other Degree or
Diploma or Certificate.
The successful completion of any task would be incomplete without mentioning the
people who made it possible and whose constant guidance secured as success.
I express my deep gratitude to our Director Dr. T V Raju, RVIM Bangalore and for his
support in the successful completion of the case study and for giving me an opportunity
to complete this study successfully.
It is with humble sense and gratitude with heartfelt appreciation to my guide N Suresh,
Sr Assistant Professor, RVIM, whose estimable aid, keen surveillance, support,
continued inspiration, valuable guidance and meticulous supervision throughout the case
study and to bring this case study to a successful completion.
I would like to express my heartfelt gratitude and sincere thanks to Mr. Dayanand
Shetty, Owner Jap Enterprises for carrying out this case study project and providing all
the facilities.
I would also like to thank all the faculties and staff members for providing every form of
assistance and guidance whenever required. I am grateful to my parents, friends and well-
wishers who have encouraged and supported me in the completion of the case study.
1.3
ABSTRACT 1
2
1.4 INTRODUCTION
2
1.4.1 INDUSTRY INTRODUCTION
BACKGROUND 4
1.5 1.5.1 COMPANY INTRODUCTION 4
1.5.2 SWOT ANALYSIS 6
1.5.4 PRODUCT PROFILE 8
CASE STUDY 14
1.7.1 STOCK SUMMARY DETAILS 18
1.7 1.7.5 CRITICAL INCIDENT 21
1.7.8 STOCK AGEING ANALYSIS 25
1.7.9 INVENTORY TURN OVER RATIO 25
1.9 DISCUSSIONS 32
1.10 REFLECTIONS 34
1.11 REFERNCES 35
LIST OF TABLES
1.3 ABSTRACT:
The study involves how the Just in Time technique has been applied and how much of it
has been helping them in reducing the inventory levels. The study also involves analysis
of FIFO (First in First Out) techniques used in maintaining the stock levels for soft Drink
flavors.
The present case study attempts in analyze the present practices that has been followed by
JAP ENTERPRIESES for managing the Inventory. Based on the detailed study it also
attempts to give suggestions for improving Inventory Management.
1.4INTRODUCTION
1.4.1 INDUSTRY INTRODUCTION:
The Indian Luggage industry is mainly involved in the making of luggage bags, bag
packs, duffle bags, laptop bags and other business travelling bags. The Luggage market
of India is undergoing a lot of innovation and development in the context of snow balling
the convenience of people.
Innovation has led to the upcoming up of water proof luggage and the smart luggage
called plug gage. The Luggage market can be divided on the base of organized and
unorganized segment. The majority of share is still occupied by the unorganized segment.
The unorganized markets are the one which uses recycled grade of polymers of 1st and
2ndtype of quality. Due to the above low quality they are able to produce the bags with
much cheaper rate compared to the high quality materials that has been used by
companies like American Tourister, VIP etc. The Luggage market is mainly concentrated
by the development in the Indian travel and tourism industry as with more people
travelling, the luggage they carry will increase equivalently. It is forecasted that the
Indian Luggage market will grow at a CAGR of 20 % over the period of 2015-2020.
Market size
6000
5000
Market value In crores
4000
3000
2000
1000
0
2011 2012 2013 2014 2015
Year
Beverages Industry:
In India, coke and Pepsi have a combined market share of around 95% directly or over
Franchise and the rest is shared among Local Players. According to the report by the
Indian Council for research on International Economic Research and the Indian Beverage
association the consumption of Non Alcoholic beverages are expected to increase by 16.5
19 % over the next five years. As per the IBA report with the rise in incomes, Indias
nonalcoholic sector has evolved both in terms of product selection and the number of
companies in the market.
Outdoor Advertising:
Indian Billboard Industry to touch 1110 crores by 2016. The biggest benefits of
billboards are their visibility. An advertisement in other mediums like newspaper or
magazines can get missed out by an individual but billboards are much more likely to
catch attention due to their larger sizes and strategic location. Research firm IMARC
group expects this to grow at a CAGR of around 5 % in the next three years. A bill board
placed near a busy traffic area generally catches attentions of thousands of travelers each
day, many of whom can turn into customers. This being key reason for billboards being
the most chosen among outdoor advertising options.
In the year 2000 they have entered into Outdoor advertising business concentrating
mainly on Hoardings. Presently they have around 50 hoardings in Mangalore, Hassan and
Bangalore.
In the year 2001, The Company entered in to soft drink bottle distribution for the soft
drinks manufacturers. They also involved in the supply of crown caps for the soft drink
bottles.
In the year 2010, they have entered in to distribution of one of the leading brands in the
Luggage industry called American Tourister owned by Samsonite for Mangalore and
Bangalore division. Now they are in the 2nd position in overall turnover in the distribution
of the American Tourister in Karnataka.
In the year ending March 2016 the company has made a turnover of 9.18 Cr for the year
2015-2016 with the YOY growth of 15% combining all the business.
The sales details for the year ending March 2016 have been given below:
2,000,000.00
1,500,000.00
Sales in Rs
1,000,000.00
500,000.00
-500,000.00
Luggage ( Luggage ( Banglore
Soft Drinks Hoardings
Mangalore ) )
Series1 618,238.00 -220,324.00 196,847.00 1,947,037.00
Details
The company has made Net Profit of Rs 25, 41,799 for the year ending March 2016 with
YoY growth of 15 %.
The Net profit details of the individual business are shown below:
1,500,000.00
1,000,000.00
500,000.00
-
-500,000.00
Luggage ( Luggage ( Banglore
Soft Drinks Hoardings
Mangalore ) )
Series1 618,238.00 -220,324.00 196,847.00 1,947,037.00
Details
The Hoarding business had a negative profit, the key reason is the company has made an
investment of Rs 22 Lakhs in installing of new hoardings. As per discussion with the
company owner they have informed that from the next year the hoarding division will
contribute to the profits for the company.
The Luggage division in Bangalore had improved in both the sales as well as added
around 25 % growth when compared with the previous year. The Beverage sales and
profit grew 13 % YOY. The industry has sluggish growth due to consumers preferring
less on local brand soft drinks compared with previous years. Along with that two more
new competitors entered in to the market in selling of beverage flavors in Mangalore. The
customers prefer are substitute products like Tetra tender coconut, natural tetra fruit juice
packs instead of soft drinks. These things have been lead to slow down in the demand for
soft drinks which in turn is affecting the beverage flavor supply.
These slow also effects on the bottle distribution, chemicals and Co2 gas distribution
which has been directly linked to the demand for soft drinks.
STRENGTH:
1) Company is located in the center of the city with their distribution warehouse.
2) The company has experience in multifarious activities in the distribution business.
3) The company year on year growth of around 14 % - 15 %.
4) Good customer relationship.
5) Good relation with suppliers.
WEAKNESS:
OPPORTUNITIES:
1) The company can expand its luggage business to enter South India.
2) Scope for expanding the Hoarding business in Bangalore and other parts of
Karnataka.
3) Scope for setting up of bottle screen printing machine.
THREATS:
1.5.4PRODUCT PROFILE:
AMERICAN TOURISTER
LUGGAGE BAGS
BEVERAGE FLAVORS
BOTTLES
PRODUCTS
CHEMICALS
CROWN CAPS
BILL BOARDS
- ACCESSORIES
- BACKPACK
- BUSINESS COLLECTION
- CASUAL COLLECTIONS
- DIGITAL ACCESSORIES
- DUFFLE
- HARD LUGGAGE
- HIGH SIERRA
- SOFY LUGGAGE
BEVERAGE FLAVORS:
These are the flavors which are used for in production process of carbonated drinks.
There are different suppliers which supplies different types of flavors for the soft drinks.
Below are the list of suppliers and their flavor details.
Beverage
flavor
suppliers
American
Clear lemon Apple Icecream soda Jaljeera Ginger
Cardamam
NImbu Pani Apple Flavor Lemon Zaffrani Pista
Narda
Preservative Coconut
Ginger Flavor Orange
liquid
Strawberry
Juicy Orange Lemon Lime
Emulsion
Rose
Strawberry
BOTTLES:
They distribute the bottles of various sizes for the soft drink manufacturers.
Bottles
200ml Green 200ml White 250 ml Green 250ml White 300ml white
The Co2 gas has been widely used in the soft drink production process. Co2 is carbonic
acid which will add enjoyably acidic flavor and an exciting mouth feel. When it is not
present in the soft drinks it tastes flat.
Co2 gas 9 kg Co2 gas 22kg Co2 gas 27 kg Co2 gas 31kg Co2 gas 42 kg
CHEMICALS:
These are the preservatives which are widely in the soft drink production process which
will add an acidic taste to foods.
- Citric Acid
- Malic Acid
- Soap Water
- Soda Salt
- Sodium Benzoate
CROWN CAPS:
These are the caps which we found on the top of the soft drink bottles.
BILL BOARDS:
The Jap Enterprises has 40 bill boards in and around the Mangalore District. They also
have the billboards located in between Hassan to Bangalore highway. They also organize
the mass campaigning advertisement promotional activities for the company. The various
sizes of bill boards which they cater offer for the clients has been listed below.
The Jap enterprises have many issues facing in their inventory control. The company is
having main business on distribution of various products. Therefore the company has
been maintaining the huge amount of inventory of finished goods. Being a distributor, so
there will be no inventory related to raw material and work in progress.
With the above mentioned related to some of the difficulties they faced in the inventory
management, they also have some of the finest and simple practices they have adopted in
managing the inventory for their Beverage flavor supply.
The company was faced one of the major problem during the year 2014 in storage of
Beverage flavor due to which they have incurred loss of around 5 lakhs. In the main case
the study has been done on how the company overcomes that problem with adopting a
simple and effective solution.
The most important part of any companies current assets constitute by the inventories.
When we consider, the public limited companies of India going on an average
approximately 60% of the Current Assets are constituted by Inventories. As a result of
large size inventories kept by firms, a substantial amount of funds has to reserve for the
inventory. Therefore it is very important to achieve inventories efficiently in order to
evade stagnant investment in inventory.
It is likely for the company to lessen its levels of inventories to a degree e.g.: 10 to 20 %.
, if they provide accommodations for simple inventory planning and control techniques
without affecting o the sales and production of the products. If they are able to reduce in
some margins also, it will have favorable impact on a companys profitability.
As per the Balance sheet of Jap enterprise the total current assets and the proportion of
inventory are discussed below:
= 17220000/ 28507408
= 60 %
From the above findings, it shows that 60% of the current assets is constituted by
inventory which directly upsets the working capital of the company. The Jap enterprises
which is having an annual turnover of Rs 9 crore must adopt some of the inventory
management practices to improve their inventory to current asset ratio.
NATURE OF INVENTORIES:
Inventories are classified based on the stock of product a company is manufacturing for
sale and components that will make up the product. The kind of inventory which exist in
a manufacturing company are Raw materials, Work in progress and Finished Goods.
Raw Materials:
In manufacturing process the Raw materials are those inputs that are transformed into
finished goods through the production or manufacturing process. Inventories of raw
materials are those units which have been purchased and stored for future production.
Work In Progress:
The parts which are semi-finished are known as work in progress. This parts still requires
work to be done to consider as finished goods.
Finished Goods:
Finished goods inventories are those kinds of products which do not require any further
processing and these products are ready for the sale. The stock of finished goods
constitutes a major portion of inventories in cost. Therefore, the proper strategy should be
used to keep the FG as minimum as possible.
These are the major three kinds of inventories for a company which depends mainly on
the nature of its business. Generally manufacturing firm will have high levels of all the
three kinds of inventories, but on the other hand, inventories related to the FMCG
companies will not be big, the main reason being is of small product cycle and quick
turnover.
Firms also maintains inventory in the form of supplies or stores and spares.
Supplies:
These are the materials which supports the functioning of production. These supplies
constitute very small percentage of inventory and do not involve major investment. So, a
sophisticated inventory control may not be required for them.
In any company the basic objective of any manager of inventory controller consists of
two important areas.
Operating Objective:
Following observations are made during the visit to Jap Enterprises w.r.t inventory
management.
PROS:
CONS:
250000
200000
Qty in No's
150000
100000
50000
0
200ml Green 200ml White 250ml Green 250ml White 300ml White
Series1 121335.98 19018.77 191387.87 245555.68 117117.01
Types of bottles
Interpretation:
The key reason for the high inventory of bottles are due to at the end of March it will be
the summer and the main business for bottles will happen from the period of March to
May. So during every year JAP enterprises will maintain a high inventory during these
months.
The inventory they maintained on bottles is purely established on the previous experience
on sales. In the course of the off season they follow Just in Time system for the delivery
of bottles. Whenever the customer orders then only they will place order with their
supplier and deliver the bottles.
The core problem faced by the Jap Enterprises in bottle distribution is breakage of bottles
during transportation as well as in their warehouse. As per the records yearly on average
they have a loss of 500 bottles due to breakages.
CHEMICALS:
25000
20000
cost in Rs
15000
10000
5000
0
Citric acid Citric-acid large Malic acid Sodium Benzoate
Series1 11296.73 19800 11577.9 13746.19
Types of chemicals
Interpretation:
The over-all cost in the inventory on chemicals is less. The reason is the lead time for the
products is very less so they maintain Just in Time method in case of chemicals.
BEVERAGE FLAVOR:
1400000
1200000
1000000
Value in Rs
800000
600000
400000
200000
0
Dohler Givuadan India IFF Kerry Keva
Series1 41140 1282825 47120 58560 63330
Types of flavor suppliers
Interpretation:
The Flavor Givuadan is the high selling product for Jap Enterprises in the Beverages. The
customers prefer Givuadan for the manufacturing of different flavor of soft drinks for the
reason that of the quality as well as the brand it follows in the beverage industry.
Here the inventory management technique they follow is FIFO in their warehouse. The
products that they receives 1st will be sold 1st due to the short period of expiry. The flavor
should be sold six months from the manufacturing date.
1.7.5CRITICAL INCIDENT:
In the year 2014, they occurred the loss of around 5 lakhs rupees. The key reason was due
to the mismatch in the warehouse. This is due to the product delivered in the month of
November has not been sold till the April instead of that they have delivered the product
which they have received in the month of March. Due to the short expiry date they could
not able to sell those products and incurred a loss.
After this incident they have adopted in house FIFO technique. The technique is very
simple and effective to follow so that whichever the product they receive will be
delivered to the customer as per the flow in the warehouse racks. So, that the product
which receives first will be first out.
The picture below explains on the process flow of FIFO technique been followed in the
warehouse.
C4 C3 D4 A4
B3 A3 D3 A3
A2 B2 C2 D2
A1 B1 C1 D1
A4 A3 A2 A1
B4 B3 B2 B1
C4 C3 C2 C1
D4 D3 D2 D1
How it Works:
1) As shown in the figure 1.7.6, the column system is located in the front portion of
the rack.
2) Each Portion in the column has been dedicated for one particular flavor.
3) When a company receives the item from the supplier, he will check the rack with
empty space and will pick one particular code (i.e. A1. B2 etc.)And place it in the
column system where you can place it in the slot as shown in the figure.
4) The process will continue as per the order and placing of codes will be done as
per the first received material will occupy the bottom of the column system and
latest received material will be positioned in the top portion.
5) When the company receives an order for the particular flavor from particular
company the store keeper will come and check in the column system and will take
the particular code.
6) With the particular he will go near rack and will identify the location and take the
products out from that particular rack and will deliver the product to the customer.
7) He will then place that particular code in the rack from where he took the product,
8) In the column system the next positioned code related to the product will slide to
the bottom portion.
9) This process will repeat as explained in the above steps.
10) When the store keeper follows these above steps correctly then they can achieve
100% FIFO technique in their distribution of flavor.
11) After establishing this system the company made an improvement in delivering
the products as per the FIFO and they looking to implement the similar system for
other products.
2500000
2000000
Value in Rs
1500000
1000000
500000
0
BUSINES
CASUAL HARD SOFT
ACCESSO BACKPAC S WHEEL
COLLECTI DUFFLE LUGGAG LUGGAG WALLETS
RIES K 2015 COLLECTI DUFFLE
ON E E
ON
Series1 58144 472133.3 38851.12 63018.48 214470.4 416274.7 1941080 30032.24 2024606
Types of Luggage category
Interpretation:
When compared with the all the products that are being distributed by JAP enterprises,
the Luggage division comprise of huge value of inventory costing around 52 lakhs. The
reason being the new items which are launched by the parent company will push the
product to distributor. If the demand for that particular product is not there, then for those
items remain in the warehouse as non-moving items. The 90% of the stock are due to the
company policy to have some fast moving items that should be always maintained in the
warehouse. There is no scope in reducing stock of these items. If the distributor follows
the Just in time technique then they can reduce the stock but it should be supported by the
main company.
The Jap Enterprises follows Fast Moving, Slow moving and Nonmoving (F, S and N)
technique for stock ageing analysis for tracking of its demand of products in American
Tourister. Based on the movement of bags they categories these into
From the above table, inventory turnover ratio is increased when compared to 2014-2015.
This tells us that company is distributing the products with holding fewer inventories.
This will in turn help the company to achieve its working capital in an effective way. The
reasons for improved inventory turnover ratio are as follows:
The Effective inventory management will require an effective control over inventories.
Usually controlling the inventory discusses to the system which ensures supply of
essential quantity in adding to quality of products in the required time and at the same
time prevents the unnecessary investment in inventories. The best practices in the field of
inventory controlling consist of different techniques. Some of the important techniques
which usually has been followed in many of the companies are studied below:
1) JIT IN TIME
2) ABC ANALYSIS
3) FIRST IN FIRST OUT
4) FSN ANALYSIS
5) EOQ
6) VED ANALYSIS
7) DETERMINATION OF REORDER LEVEL
JUST IN TIME:
a) Pull System
b) Production of the exact needed amount at Takt time.
The KANBAN system will helps in maintaining the Just in time in the process. The
Kanban is basically, a visual information management tool. It helps in
ABC ANALYSIS:
ABC analysis is the technique of exercising careful mechanism over inventory items. In
this analysis usually the inventory items are distributed into 3 categories A, B, C. This
technique is built on the assumption that company should not look for the same degree of
control on those items which are more costly as related to those items which are less
costly. The reason is keeping the more value stock in more quantity will lead to number
of worries which will incur due to the price fluctuations in the present economy. So it is
necessary to categories the items based on the value.
Category A includes more costly items or raw materials, while category B consists of less
costly items and category C is the least of above two items.
Inventory surveys in general have shown the following trends regarding the components
of inventories.
FIFO is one of the best practices which has been used in which the product produces first
are sold first or the products received first should be used first for the production. This
technique will be highly useful in case of perishable goods. When first-hand products are
received place the previous ones in the front of the queue so that they will be picked first.
FSN ANALYSIS:
F: Fast Moving Items based on number of days usually less than 45 days.
S: Slow Moving Items based on number of days usually between 45-90 days
The companies which involves in the distribution business like FMCG, it consists of
large number of products. So this type of sorting will help them in identifying the items
which are frequently issued, less frequently issued for the use. This type of grouping will
also help in creating most suitable stores design by locating all the fast moving items near
to the issue point so that it will reduces the handling effect.
This will also help in attention of management to emphasis on Nonmoving items to take
the decision as to check whether they are required in the feature.
In Inventory management the quantity for which the order to be place is one of the
important problems concerned with active inventory management. Economic order
quantity mentions to the size of order which gives maximum economy in purchasing any
item of Raw materials and finished product. It will be fixed after taking in to accounts of
following costs.
Ordering Cost: It is defined as cost of placing an order and obtaining the supplies. The
more frequently the orders are placed and less the quantities purchase from each other,
the greater will be ordering cost and vice versa.
VED ANALYSIS:
VED analysis is classified based on criticality. While deciding the criticality for a spare
part several factors will influence. For a machine if other process depend on particular
spare then it could be vital importance. Also, a spare is an important component when the
lead time for procurement is very high then it should be consider as vital. VED stands for,
Vital ( V) : Part will be considered as vital, if its non-availability will lead to the loss of
production down time and also it will cost more when procured in an emergency basis
Essential (E): Part will be considered as essential, if its non-availability will lead to
moderate loss.
Desirable (D): Part will be considered as desirable, if its non-availability wont affect
much on production.
The inventory level at which the firm should place the order to refill the inventory. In
case, if the order is placed at this point of level, the new ordered goods will arrive before
the firm runs out of goods to sell. In order to determine reorder level, information is
required about two things.
1) Just In Time
2) FSN analysis
3) FIFO
1.9 DISCUSSIONS
1) Quality control:
Certain inventory practices that best follows the link to quality control. This can be done
by providing the employees with check list and computing systems that can assist them in
following the procedures to check the quality of the products when they receive. All
goods must be inspected for signs of damage, including leaks, discrepancies in
descriptions. This quality a measure taken not only avoids faulty parts in the inventory
also improves the customer satisfaction to have a built in quality in the inventory system.
2) Rack system :
As per the store keeper there is no appropriate rack system to place the products. As an
outcome of this, there is possibility of damages being happened in the bottles. Also the
luggage has kept in the floor itself due to this there will be high possibility bags being
torn out from rats.
3) Computerization :
The store department has to be computerized which helps in easy recording of large
number of products can be traced quickly.
4) Wastage Control :
The non-moving items should be analyzed properly and ordering should be made in such
a way that the fast moving items should be given preference.
6) Skill development
The workers skill should be developed in all the products. So it will be easy to handle any
kind of situation in case of absentees.
7) Packaging Standard :
The packaging material and finished goods are kept in different warehouses and
the material for packaging are not arranged in a good manner.
8) Communication :
The lack of communication is between the sales team and the dispatch section in
the store department. Daily morning meeting should be conducted with the key
aim that sales team should clearly mentioned their requirement and delivery
schedule to the dispatch team.
1.10 REFLECTIONS:
1) Gained the knowledge on the relationship between the inventory control and
purchasing function.
2) Got to know about the main reason for holding the inventory.
3) Experienced on how the theoretical concepts has been followed and adopted in
the company.
4) Practical application of FIFO technique has been understood.
5) The learning on how to face the problem and generate the solution when company
undergoes such a situation.
6) The overall case study helped me how to identify the present situation and how to
apply the theoretical concepts in solving the problem and how to benchmark the
solution to other different products.
REFERENCES
1.11 REFERENCES:
http://knowscm.blogspot.in/2008/04/how-to-do-fsn-analysis.html.
http://www.slideshare.net/Harmandeep0053/project-on-inventory-management. (n.d.).
http://www.sparepartsmanagement.co.in/Inventory%20analyses.html.
M Y Khan, P. K. Management Accounting. Tata Mac Grawhill Publishing company ltd.
Pandey, M. Financial Management. Vikas Publisher.
S.N Maheshwari, S. K. Advanced Accountancy. Vikas Publishing House Pvt Ltd.
https://issuu.com/sanjaykumarguptaa/docs/a-project-report-on-inventory-management-
system-a-.