21/04/2017 Benettongoesbacktoitsrootswithseamfreeknitwearproject

18thOctober2016,Castre e,Treviso

Bene ongoesbacktoitsrootswithseamfreeknitwearproject
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Bene on,theItalianroyaltyoftheknitwearmanufacturingindustry,isliterallygoingbacktoits
rootsusingstateoftheartkningtechnologyatitslaboratoriesinCastre e,Treviso,in
NorthernItaly,withanewconceptinsweatermanufacturingcalledTV31100.

ThenameTV31100referstothepostcodeoftheplacewhereBene onwasoriginallyfounded
in1965.

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21/04/2017 Benettongoesbacktoitsrootswithseamfreeknitwearproject

A ercungitmanufacturingoperaonsinItalyinfavouroflowcostmanufacturingcountriesin
CentralEurope,NorthAfricaandelsewhereinthe90s,theItalianknitwearkingshavenowsetup
anadvancedknitwearmanufacturingcentreforseamfreeknitwearusingtheverylatestShima
SeikiWholegarmenttechnologyatitsheadquartersinCastre e.

ThousandsofatkningmachineswereproducingforBene oninItalyinthe90s,bothin
groupownedfactoriesandinsubcontracngfactories.Thecompanywasknowninternaonally
foritsuseofcolourwithitsyarnandgarmentdyeingtechnologiesbutwasalsorenownedforits
useofnewkningtechnologies,includingintegrallykni edgarmentsandseamfreekning
withrstgeneraonShimaSeikiWholegarmentmachines.ThenewTV31100lineusesthevery
latestShimaMACH2Xtechnology.

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TheiconicfashioncompanysnewTV31100essenallineissaidtobeaconcentrateofItalian
manufacturingexperseandtradionwithanecosustainabletouchandanageless,
cosmopolitanspirit.

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Smooth,seamless,gurehugginglinesforaperfectt,meculousa enontodetail,top
qualityyarns(90%merinoand10%cashmere),andarangeofpure,versalecolours.Amust
havebasicpiecetoweareverydayandeverywhereunderasmartjacket,pairedwithripped
jeans,withapencilskirtorunderawintercoat,ishowthecompanydescribesthenewline.

MadeinTreviso

WatchtheTV31100projecttakeshapeinCastre e...

TV31100is,Bene onsays,morethanjustyourusualpullover.Itsadeclaraonofloveforthe
brandsheritage,Italianstyle,andtechnologicalinnovaon,itenthuses.

Thecompanyhasdecidedtopayhomagetoitsveryrstpullover,andhasreallocated36Shima
SeikiMACH2XfourneedlebedWholegarmentkningmachinesatitsTrevisoheadquartersto
manufactureatotallyMadeinItalyproductinhouse.Theideawastocreatesomethingthatnot

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21/04/2017 Benettongoesbacktoitsrootswithseamfreeknitwearproject

onlycelebratesthebrandsrootsandhistoryandembodiesitsDNAandpioneeringspirit,but
alsorevivesanimportantconneconwithitshometerritory,thecompanyexplained.

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CreatedwiththeseintenonsallofwhichhavebeenmetTV31100isthesumofBene ons
signaturevaluesofquality,comfortandcolor,basicbutperfectlymadefashioncontent,meless
andrightforeveryoneandforalloccasions,fromcasualtoformal.

ManufacturedwithrevoluonaryWholegarmenttechnology,akningtechniquethat
eliminatesyarnwastageandhasareducedenvironmentalimpact,TV31100istotallyseamless
foraperfectgurehuggingtthatallowsthegreatestfreedomofmovement,Bene onadded.

AvailableinalimitededionfromNovember,TV31100formenandwomencomesinsixcolours
black,green,brickred,blue,purpleandyellow.

Bene onhasalwaysbeenattheforefrontoftechnicalinnovaoninknitwearworkingwithand
developingideastogetherwithitsexpertcra smenandwiththeaidofthebestsuppliers,such
asShimaSeikiofJapan,whohavethemostmodernkningmachines,acompanystatement
said.

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TheBene onstyledepartmentandproducttechnicaldepartmenthavealwaysworkedsideby
side,alongwiththeproduconteamstoobtaintheverybestintermsofstyle,qualityand
innovaon.Thecompanyhasrootsrmlyentrenchedinhalfacenturyofhistoryspecicto
knitwear,andwhichovertheyearshasallowedtechnologytosuccessfullyadapttochangesin
creavity,leadingtoinnovaveando enrevoluonaryideas.Together,thesedevelopments
havegeneratedatrulyunrivalledknowhow.

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In50years,Bene onhasgonefromusinglooms,atbedkningmachines(thersthand
operatedonewasalreadyinusein1956),electronicandmodernmachinesmakingitableto
createinlays,mulcolourpa ernsandspecialjacquarddesignsallthewaytomachinesthatcan
produceawhole,seamlessgarment,animportantinnovaoninBene onshistorythatcame
aboutbychanceastheresultofanexperiment.Once,whiletryingtomakesmallgloves,the
technicianofakningmachineproducedalmostdollsizedressesinstead.A erexperimenng
andtryingseveralmesover,in1994thoseli ledressesbecametherstonepieceseamless
sweater.

Bene onGroupisoneofthebestknownfashioncompaniesintheworld,presentinthemost
importantmarketsintheworldwithanetworkofabout5,000stores.

www.bene ongroup.com

www.bene on.com

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