References

Barbera, B. (2015). Keep Innovation Simple (1st ed., p. 2). Chicago: C2D Publishing Ltd.

Creusen, M., & Schoormans, J. The Different Roles of Product Appearance in Consumer Choice (1st ed.,
p. 3). Netherlands: Delft University of Technology, Faculty of Industrial Design Engineering,
Department of Product Innovation and Management. Retrieved from
http://www.io.tudelft.nl/fileadmin/Faculteit/IO/Onderzoek/Publicaties/Top_wetenschappelijke_publi
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_different_roles.pdf

GOULD, J., & LEWIS, C. (1985). Designing for Usability: Key Principles and What Designers Think (1st
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Schrage, M. (2010). A Simpler Way to Make It Simple. Harvard Business Review. Retrieved 8 April 2017,
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