Product Description

APPIA®

The FIX Gateway that’s Reliable, Flexible,and Fast.

Appia, delivers a comprehensive solution for managing and validating electronic trading (FIX)
messages across multiple platforms, desks, and asset classes around the globe. Its extensive
flexibility helps you to get your electronic trading up and running quickly with any new
counterparty and built-in redundancy helps to ensure orders and executions get completed.
That’s one reason why Appia is the most widely deployed FIX software world-wide, used by 25
of the top 50 brokers, with more than 1,000 installations in 30 countries.

Customer Challenges Solution Benefits

FAST FACTS
What is it?
Appia is a powerful FIX engine used for
managing and validating electronic trading
messages across different trading systems
and networks. NYSE Technologies is the
market leader in FIX engines and an industry
pioneer, having introduced the first FIX
engine in 1994.
Who is it for?
Appia is used by a wide range of financial
firms – both big and small – including asset
managers, broker-dealers, exchanges, ECNs,
ATSs and technology vendors.
What does it provide?
With Appia, you get a complete FIX-enabled
straight-through-processing platform that
handles message management and validation,
message security, logging, routing logic,
persistence, and message normalization. It
manages the protocol and your connections,
and its pluggable architecture and
customizable rules of engagement allow
users to adapt to any counterparty in a FIX
environment.
Knowledge
In order to trade electronically today, it is
imperative for firms to be FIX enabled, as
FIX has become the messaging standard
for the electronic communication of trade-
related messages. Without a third party
solution, entities face the prospect of building
something on their own. Most trading firms
lack staff knowledgeable enough to do so.
Performance
Recent studies show that the FIX engine is
a mission critical area within your trading
process where you can improve latency.
Getting orders in and executions done in a
timely matter has become all the more critical
as program and electronic trading have come
to dominate the markets.
Reliability
With electronic trading, firms can lose trading
opportunities when a system or a connection
goes down, often forcing them to manually
restart the platform. Continuity is lost and the
opportunity cost of missed trades becomes a
hidden expense.
Flexibility
Trading firms face hundreds of variations of
the language, often having to tailor standards
to conform to a counter party’s requirements
and trading style. Firms must be able to
customize to FIX variations on the fly in order
to be able to trade with any given partner.
High Performance
Appia helps you better manage high trading
volumes with low latency through a highly
extensible framework. Appia’s strong architec-
ture allows for effective deployment enterprise-
wide. With sub-200 microseconds latency,
you gain the responsiveness necessary to take
advantage of fast-moving market opportunities.
Total Flexibility
Appia allows you to easily adhere to all the
various protocols. There’s no need to go back
to the vendor or your development team to
make code changes. Over the years, we have
added hundreds of attributes to handle all
the different oddities you may face, giving
you a more robust solution right out of the
box. We integrate with your existing infra-
structure for fast installations and more ef-
ficient workflows. Our pluggable architecture
allow you to insert your own business logic
into the FIX flow for pre-processing to your
trading application.
Uninterrupted Trading
With High Availability and Dynamic Load
Balancing features, all engines play an
active role in communicating FIX messages,
allowing you to have a backup server
whenever you need it. Our virtual servers
take the place of your primary server in the
event of a failure, synchronizing with your
data. You never lose an order due to server
shutdown. Since our servers are spread
out geographically, Appia also helps users
develop disaster continuity plans.

www.nyx.com
©2010 NYSE Euronext
All Rights Reserved

rh/N8080/100427
 Product Description

APPIA

We have 20 dedicated engineers working on Appia, with over 150 years experience in
aggregate. And we partner with largest OMS vendors, ECNs, and ATSs to bring you these
key features:

Pluggable Architecture Business Intelligence

• Scale server clusters by easily adding engines • Pre-built validation rules at field, message, About NYSE Technologies
and session levels
• Use hundreds of configurable pre-built NYSE Technologies provides comprehensive
plug-ins • Specify maximum messages flowing in a transaction, data and infrastructure
session connection within a one second services and managed solutions for buy-
• Re-route messages and perform message
interval (Throttle plug-in) side, sell-side and exchange communities
content filtering
• Ensure data is in compliance before that require next-generation performance
• Manipulate the content of inbound and and expertise for mission critical and
processing (Risk Checker plug-in)
outbound messages as needed valueadded client services.
• Verify counter-party information utilizing
Fast Recovery Options internal trading and securities data (Table Find Out More
• Synchronize with back-up servers for Look-Up plugin)
immediate failover protection Call:
• Make internal routing decisions based on +1 646 525 3000 (US)
• Receive full message persistence for easy default FIX tags (Order Routing plug-in)
data recovery +44 20 7634 5350 (Europe)
Supported Technology
• Store messages and critical session details Email:
• Interfaces: Java, C++, ActiveX, .NET
in a flat file or JDBC database Technologies-salesteam@nyx.com
Toolkits, RMI, InProcess, Socket
• Manage recovery with seamless disaster Sales-Asia-Technologies@nyx.com
• Middleware: MQSeries, Tibco, JMS
site failover process
Web:
• Encryption: PGP, Secure Socket Layer to
Customization EMX, SSL client and server connections via www.nyse.com/technologies
• Normalize in-bound messages and correct Java Secure Socket Extension
counterparty inconsistencies
• FIX Versions: Appia supports all versions
• Write plug-ins to insert into message pro- and variants of FIX (4.0 – 5.x) and other
cessing using Appia’s extensible framework financial messaging protocols
• Customize message routing, translation, • Databases: Oracle, MySQL, Sybase, high
and transformation rules performance proprietary flat file
Trading Session Utility • Platforms: Microsoft Windows, Sun Solaris,
• Easy configuration and on-boarding Linux, HP-UX, IBM AIX
procedures • OMS/EMS: Connect to applications through
• Automate startup, end-of-day activities, a wide variety of interfaces
and disconnection on a per-session basis
• Administer configuration, monitoring,
administration, and testing tasks with
pre-packaged tools
• Handle trading across time zones,
holidays, and early session trading without
intervention
• Configure multiple trading sessions per
each Appia FIX engine

© 2010 NYSE Technologies Inc. All rights reserved. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only..