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  • What Is The BCG Matrix

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    What is the BCG Matrix

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    What Is The BCG Matrix

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    yzack933
    bcg

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    © All Rights Reserved
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    What is the BCG Matrix?

    The Boston Consulting groups product portfolio matrix (BCG) is designed to


    help with long-term strategic planning, to help a business consider growth
    opportunities by reviewing its portfolio of products to decide where to invest, to
    discontinue or develop products. It's also known as the Growth/Share Matrix.

    The Matrix is divided into 4 quadrants derived on market growth and relative
    market share,

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