APAC

Effie Awards 2017 - Winners

(Results by Award)

Brand of the Year: DB Breweries DB Export

Marketer of the Year: Unilever

Agency of the Year: Clemenger BBDO

Agency Network of the Year: BBDO Worldwide

Entry Title Category Client Agency Country

GRAND EFFIE
Brewtroleum Brand Experience - DB Breweries Colenso BBDO New
Products Zealand
GOLD
Brewtroleum Beverages Alcohol DB Breweries Colenso BBDO New
Zealand
The Massive Hit Beverages Non- Frucor Beverages Clemenger BBDO / Australia
Alcohol (Australia) TKT
How Old Will You Be? Financial Products & Bank of New Colenso BBDO New
Services Zealand Zealand
The Giant Demo Of Other Products & Ambuja Cements Publicis India
Strength Services Communications
Backyard Burger King Restaurants Burger King Colenso BBDO New
Zealand
The Boys Retail Pacific Brands Clemenger BBDO Australia
Backyard Burger King Brand Experience - Burger King Colenso BBDO New
Services Zealand
Snickers Branded Content Mars Australia Clemenger BBDO Australia
HUNGERITHM
Brewtroleum Media Innovation DB Breweries Colenso BBDO New
Zealand
Meet Graham Media Innovation Transport Accident Clemenger BBDO Australia
Commission
Dads #ShareTheLoad Positive Change Social P&G India BBDO India India
Brands
Cat Street View Small Budget-Services Hiroshima I&S BBDO Japan Japan
Prefecture Group / KOO-KI
The Boys Social Media Pacific Brands Clemenger BBDO Australia
Marketing
Defeating Exam Youth Marketing Mars Food China BBDO and China
Hunger Proximity China
Brewtroleum Brand Experience - DB Breweries Colenso BBDO New
Products Zealand
SILVER
Bajaj V - The Nation's Automotive Bajaj Auto TLG India India
Bike
Be a Family Person Consumer Electronics BenQ BBDO Taiwan Taiwan
and Durables
A Natural Silence Food Brownes Dairy Meerkats Australia
Meet Graham Government / Transport Accident Clemenger BBDO Australia
Institutional Commission
Cognitive Collection IT / Telco IBM Ogilvy & Mather Singapore
Singapore
Cat Street View Travel / Tourism Hiroshima I&S BBDO Japan Japan
Prefecture Group / KOO-KI
Experience Pride with Brand Experience - Bajaj Auto TLG India India
Nation's Bike Products
Cat Street View Brand Experience - Hiroshima I&S BBDO Japan Japan
Services Prefecture Group / KOO-KI
MILO Champions Brand Revitalisation Nestl Ogilvy & Mather Singapore
The Boys Branded Content Pacific Brands Clemenger BBDO Australia
Hero of Category vs David vs Goliath Bajaj Auto TLG India India
Heroes of India
Brewtroleum Positive Change DB Breweries Colenso BBDO New
Environmental Zealand
Brands
The Heart Attack Act Positive Change Social The New Zealand Barnes, Catmur New
Non-Profit Heart Foundation and Friends Zealand
Dentsu
Don't Ignore a Cough Programmatic Flordis Affinity Australia
Embracing Dirt Now Seasonal Marketing Unilever MullenLowe Lintas India
an Act of Faith Group
Lamb: Saving Australia Seasonal Marketing Meat and Livestock The Monkeys Australia
Day 'Orphans' Australia
Dads #ShareTheLoad Social Media P&G India BBDO India India
Marketing
This Bike Has MS Sponsorship & Event MS Grey Australia
Marketing
#HelpAChildReach5 Sustained Success Hindustan Unilever MullenLowe Lintas India
Group
The Joy Exchange Sustained Success The Akanksha Ogilvy India Group India
Foundation
Snap Counsellors Youth Marketing LoveDoctor.in, TBWA\India India
Chayn India
BRONZE
Jhatka Mana Hai (No Automotive Bajaj Auto Ogilvy India Group India
More Jerks)
The Water that Loves Beverages Non- Coca-Cola Japan Ogilvy & Mather Japan
Water Alcohol Co. Japan GK
Old PC Can't Open the Consumer Electronics Intel China Ogilvy Beijing China
New World and Durables
Winning Smart in Consumer Electronics Huawei Ogilvy & Mather Malaysia
Malaysia and Durables Technologies Advertising
Malaysia
Continued Push for an Corporate Reputation ANZ TBWA Melbourne Australia
Equal Future / Professional Services
Mini Legends Financial Products & National Australia Clemenger BBDO Australia
Services Bank
Owning the First Job Financial Products & ANZ TBWA\ Melbourne Australia
Trigger Services
Lamb: Bringing Food Meat and Livestock The Monkeys Australia
Australians Together Australia
Snickers Food Mars Australia Clemenger BBDO Australia
HUNGERITHM
The Story of Indias Food Nestle India McCann India
Maggi Crisis Worldgroup India
Stop It At The Start Government / Australian BMF Australia
Institutional Government - DSS
The Heart Attack Act Government / The New Zealand Barnes, Catmur New
Institutional Heart Foundation and Friends Zealand
Dentsu
Don't Ignore a Cough Healthcare Flordis Affinity Australia
This Bike Has MS Healthcare MS Grey Australia
Embracing Dirt Now Household/Home Unilever MullenLowe Lintas India
an Act of Faith Products & Services Group
Winning the 4G Race IT /Telco Vodafone India Ogilvy India Group India
Without 4G
Supermarket Switch Retail ALDI Australia BMF Australia
Challenge
World's First VR Retail eBay Australia and Pulse Australia
Department Store New Zealand Communications
Visa The Chase Brand Experience - Visa Information BBDO and China
Products System (Shanghai) Proximity China
This Bike Has MS Brand Experience - MS Grey Australia
Services
This Bike Has MS Branded Content MS Grey Australia
MMDA Branded Utility Metro Manila McCann Philippines
IsThereAProblem, Development Worldgroup
Officer?.com Authority Philippines
Winning Smart in David vs Goliath Huawei Ogilvy & Mather Malaysia
Malaysia Technologies Advertising
Malaysia
 Amnesty Unblocker Media Innovation Amnesty Colenso BBDO New
International Zealand
Snickers Media Innovation Mars Australia Clemenger BBDO Australia
HUNGERITHM
Continued Push for an Positive Change Social ANZ TBWA\ Melbourne Australia
Equal Future Brands
#staynegatHIVe Positive Change Social Love Yourself Dentsu Jayme Syfu Philippines
Non-Profit
Free Puppies Forever Positive Change Social Vision Australia McCann Australia
Non-Profit
The Give Registry Shopper Marketing Myer Clemenger BBDO Australia
Reword Small Budget-Products Headspace Leo Burnett Australia
Melbourne
Last Words Small Budget-Services Indian Association Medulla India
Palliative Care Communications
Maybelline: Social Media LOreal Singapore TBWA\Singapore Singapore
#BeYourOwnFilter Marketing
Mini Legends Sponsorship & Event National Australia Clemenger BBDO Australia
Marketing Bank
Taste of Togetherness Sustained Success Hindustan Unilever Ogilvy & Mather India
Group